The Most Trusted Consulting Companies

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Empower-Transform-Execute Evolving with Advancements Embracing the Most Effective Brand-building Approaches Expanding the Horizons Vital Strategies to Enhance Traditional Businesses into Leading Brands of the Digitally Advanced Era VOL. 10 | ISSUE 08 |2022

Editor’s Note

GUIDING INDIA INC. INTO A GLORIOUS FUTURE

TThe Indian industrial ecosystem is quickly

mushrooming into the world’s largest industry. In an alternate niche, ‘The Most Trusted Consulting Companies' sub-stratum is also evolving. This is indeed a positive sign for the Indian industry to transform itself to match the pressing demands of the industry 4.0 phenomenon.

The most necessary components, qualities, and traits the Indian industry must acquire to be ready for the fourth industrial revolution are many: innovation, digitalization, emerging technological adoption, modern approach, human-tech collaborations, and much more.

But the most urgent question every sector and each business must answer is what kind of technology it should go for in its growth and expansion phase and is whether technology upgradable according to the future need. This is where

businesses need precise and expert counselling, advice, and guidance, which is crucial for not only their progress and development but for their very existence.

Talking about emerging technologies like artificial intelligence, machine learning, augmented reality, virtual reality, automation, robotics, and even extended reality is one thing, but investing in them a considerable sum of money is quite another thing. Many enterprises do not have that kind of financial option to go for hugely promising yet big-investment-driven technologies.

It is when highly trusted consultancy startups come to corporates’ aid by conducting thorough viability or practicality research for other startups and then offering consultations based on the actual numbers rather than giving flimsy unfeasible solutions, which are more bane

than boon. Another extraordinary feature of these muchneeded consultants is their all-time access, real-time availability, and up-to-date information sharing, which is critical for the management of startup enterprises.

To find out more about these essential service providers, Insights Success India’s latest edition has an exciting tale of mesmerizing stories of the best of the lot. Read this exclusive edition to find out more!

Cover Story

Empower-Transform-Execute
CONTENT 16 24 28 20 Evolving with Advancements Embracing the Most Effective Brand-building Approaches 36 Impact 360 Business Consulting Group The Lighthouse Guiding Organizations Lyfizy International Reliable Gateway to International Education MindTrailz Chiseling the Diamonds of a Sparkling Future Transformation-The Strategy Hub The Dynamic Powerhouse Empowering Business Start-ups 32 Expanding the Horizons Vital Strategies to Enhance Traditional Businesses into Leading Brands of the Digitally Advanced Era ARTICLES
Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess Cover Price : RS. 200/RNI NUMBER: MAHENG/2018/75953 Editor-in-Chief Pooja M. Bansal Deputy Editor Abhishek Joshi Managing Editor Gaurav PR Wankhade Assisting Editor Kedar Borgaonkar Visualizer Sandeep Tikode Art and Design Head Rashmi singh Associate Designer Sameen Arif Sr. Vice President Megha Mishra Sr. Sales Manager Tejaswini Whaval Business Development Lead Neha Bhadane Sr. Business Development Executive Yogesh Kadam Technical Head Prachi Mokashi Technical Specialist Amar Sawant Digital Marketing Manager Renuka Kulkarni SME-SMO Executive Nikita Khadalkar Circulation Manager Tanaji Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Insights Success Media and Technology Pvt. Ltd. Off. No. 22, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Corporate Offices: sales@insightssuccess.com OCTOBER, 2022 We are also available on

Featuring Brief Company

1Rivet builds software bots and oversees new development to make process automation easier.

The organization offers the right guidance to aspiring students in the complete procedure for perceiving their higher education in various international universities in US and Canada.

DWP’s mission is to provide its clients services of the highest possible value.

The company is dedicated to help leaders and organizations build skills, nurture appropriate resources and impart good practices that help SME ready to face bigger challenges in business.

Lyfizy International is a professional consulting organization that offers complete guidance, procedure and essential support in equipping aspiring students in their plans for international education.

MindTrailz came into being out of a passion to guide and mentor students, career professionals and even housewives to find their true potential.

Transformation-The Strategy Hub is a prominent business empowering organization that enables start-ups with its crucial support in fine-tuning the business methodologies towards effective and efficient progress

Voyage Hospitality provides services of concept development, market research, economic feasibility study, strategic business planning, project development, technical assistance, marketing and sales, preopening and ongoing operations in hotels and resorts.

DWP Global Corp 1Rivet Disha Consultants Impact 360 Business Consulting Group Mr Raju Nani Nadimpalli, CEO Hari Nair, CEO Anuj Parikh, Director Harish Iyar Founder and CEO Lyfizy International Adv Amjath Faizy, MD MindTrailz - Be Inspired Ms Kunjall Mody, Founder and Director Transformation -The Strategy HUB Darshana Thakkar, Founder and CEO Voyage Hospitality Mr Rahul Khandelwal, Founder and CA Rohit Khandelwal, Co-founder Mr Raju Nani Nadimpalli CEO DWP Global Corp
Empower-Transform-Execute
DWP is committed to helping clients achieve their strategic and operational goals within their budgets. “

Could technology provide solutions to any problem,

including crises ? The answer to this query lies not in the obviously transformational power of technology. It lies in the genius of the collective human mind. Because the mind is the transcendental technology of the human brain’s supremely universal force of unified neurons’ combined torque.

Mind is everything . What it believes in innately, it can achieve; the solution to any and every problem, including that of crises . Thus, the human brain and its extremely powerful universal technology of mind is the perfect answer to every pertinent question faced by humankind.

The story of the rise of DWP Global Corp as a Tech giant dates back to 2008, when the world was reeling from the Economic Recession. Many companies collapsed. A darkness of depression loomed over even the mightiest.

However, the resilient leadership at , DWP Global Corp including that of , , Mr Raju Nani NadimpalliCEO saw the light at the end of the tunnel . They saw an opportunity in this calamity. They envisioned that the recession had brought everyone to the same start line. They took this as a fresh start to move toward solutions that would stand the test of time.

A Core-Competency Powered Legacy

DWP Global Corp was determined to add more value to its client while delivering its core competencies. They focused on automating repeatable work wherever possible, and they improved their internal capabilities and focused on being more cost-effective.

They came up with built-in internal tools that would Scan a Legacy code and provide a comprehensive analysis, including Effort estimation to Modernize the application Their core focus was on Customer Experience, Operational Efficiency, and Cost-effectiveness . They started Lean and slowly developed and added the team as time progressed.

A New Jersey-based technology services and consultancy company with core competencies in Application Development, Data Analytics/Business Intelligence, Compliance Solutions and Legacy Upgrade Services , DWP’s mission is to provide its clients services of the highest possible value.

A Deep-Rooted Knowledge Philosophy

Mr Raju shares , “By leveraging our specialized technical expertise, deep industry knowledge and proven delivery methodologies, we consistently deliver measurable results for our clients. We have helped many clients across multiple verticals increase business performance by fully leveraging our global delivery capabilities from our best-in-class delivery centers.”

Incepted in the midst of the global economic crisis in 2008, DWP has its Global Delivery Centres in New Jersey, USA and Hyderabad, India . The customer-centric, resultoriented approach and diligence in delivering more value to each client is a deep-rooted, practised, and preached philosophy at DWP Global Corp. Further, DWP is committed to helping clients achieve their strategic and operational goals within their budgets.

Enabling Agility with Flexible IT Backbone

Leveraging this unique combination, the company not only help organizations build a flexible and effective IT backbone but also capitalize on the business value of their enterprise data and new-age applications.

DWP also assist organizations in realizing the need to be compliant with existing laws and stay ahead in terms of brand value and customer loyalty. The end result is an agile enterprise with access to transformational business applications and real-time intelligence. , Mr Raju conveys “We could be your trusted partner in your legacy system

core competencies in Application Development, Data Analytics/Business Intelligence, Compliance Solutions and Legacy Upgrade Services, DWP’s mission is to provide its clients services of the highest possible value. “ “
With

The Most Trusted Consulting Companies

upgrades and existing system integration requirements as per your changing business needs.”

The First Time Right Mantra

DWP Global Corp was founded to help its clientele accelerate their products and services through its unique, sustainable, and transformative solutions. This mission statement has helped DWP Global Corp deliver solutions targeted to being ‘ First Time Right .’

DWP Global Corp believes in this Mantra at its core being. From requirement gathering to architecture to solution design, development testing, and deployment, each stage is earmarked to be delivered right the first time.

Flow Methodology of Solution Integration

DWP Global Corp works on the Flow Methodology . One can understand this better with the example of the F1 race. Whenever the car has a problem and gets to the pitstop, one can see multiple people working on fixing the issue parallelly.

This is the new norm in solution integration . An integrated approach to solution giving can help reduce the process's time and efforts and bring efficiency and process effectiveness to the forefront.

DWP Global Corp not only vouches to deliver sustainable and transformative solutions to its clients, but it also endorses bringing more value addition to every single client of theirs. The solutions are centred on bringing more value addition to the client and bringing about the Customer delight factor.

Centre of Knowledge Management Excellence

If that is not good enough, DWP Global Corp goes the extra mile and implements the Knowledge Management functionality . The IT Industry is dynamic and ever-changing is not an unheard saying to anyone.

DWP Global Corp takes Knowledge Management with vigorous enthusiasm and, for this specific purpose, has an In-House Centre of Excellence . It keeps them up to beat with changing dynamics of the industry. What's more eyecatching is that they also offer this invaluable service to their clients, keeping them ahead of their competitors with the latest trends in the technology sphere.

DWP Global Corp is an Implementation partner to ultraniche products focused on AI-ML, ML Ops, and DevOps. DWP Global Corp boasts of its expertise in Synthetic Data end monitoring, Legacy Application Migration. They are implementation partners to KOFAX, key players in Robotic Process Automation and Business Process Automation

They support diverse industry sects, from Banking to manufacturing.

A Visionary Leader

Mr. Raju’s formative years were moulded by the proud heritage of Sainik School Korukonda and being a Computer Science graduate from the Andhra University . Being a proud alumnus of IIM Ahmedabad , Mr. Raju is a great believer of a philosophy of being A leader with a warrior mindset, artistic heart, and athletic muscle . The warrior mind lets you face any challenge headon. In contrast, the artistic mind enables you to be empathetic towards your peers, employees, clients, and overall, to every stakeholder. Athletic muscle signifies being physically and mentally fit to be an inspiration to all. The mental and physical agility needs to transport the passion and energy within the organization.

Mr. Raju has been idolized by his workforce, as indicated in DWP Global Corp's work ethic. He believes in hearing out to every single person out there. From the words of an employee who spoke offline, they believe DWP Global Corp to be an extended part of their family. That's how inclusive and welcoming the culture is at the DWP Global Corp. A clear reflection on the thoughts of its visionary leaders.

DWP Global Corp’s Unique Selling Propositions

According to Mr. Raju, DWP Global Corp’s USPs that make it stand out as a leading consultancy service and solutions provider are:

Every Customer is Unique to us:

DWP Global Corp goes the extra mile in understanding the business of each of its clients and their customer expectations too. A lot of diligence goes in before proposing a solution to the client. DWP Global Corp ensures that their team members visit the client locations and observe the client’s business dynamics in their business ecosystem. In the words of Mr. Raju, “We try to be the partners for our clients and give them solutions tailored to their requirements.”

Quality-focused delivery methodology:

DWP Global Corp has a very objective rationale for mapping the success of its Project Deliveries. They have a handful of KPIs that they track and measure and eventually report to the client regularly. The QCDI (Quality, Cost, Delivery, and Innovation) objectives are published to clients monthly or quarterly. The QCDI helps to eliminate subjectivity, and the effectiveness of the solutions is measured quantitatively and objectively.

We believe in Fail Fast and Fail Safe:

DWP Global Corp always prioritizes being transparent to the clients. Failures are bound to happen at any stage of work, and DWP Global Corp believes in accepting a failure and correcting it early. Failures are stepping stones to scaling greater heights. Not many businesses are comfortable sharing their failures with their clients. However, DWP Global Corp believes in transparency with clients at each stage. Mr. Raju adds, “That’s how transparent we are as an organization. Better to be a fool for five min than be for a lifetime. Failure refines the delivery metrics for us”.

Always being on Top of Technology trends:

DWP has an Innovation lab, where the team always looks at tools for automating, upskilling, and cross-skilling employees. The team is also setting up Innovation labs for its customers. The employees are deployed at Client locations to bring maximum efficiency to the delivery process. It aligns with the company’s philosophy of “Being First-Time Right.”

Best of the Breed recruitment:

Mr. Raju mentions, “We don’t buy talent. We build talent, and we adopt the trends.” DWP Global Corp’s basic ethos is built around nurturing every talent welcomed into the DWP Global Corp family. DWP Global Corp seeks to find the best fitment from the market that aligns with their organization’s goals and endows them with creative independence to perform at their best.

Negligible attrition:

This is by far one of the greatest examples of the collaborative and encouraging work culture at DWP Global Corp. DWP Global Corp is creating benchmarks for its peers in the market by registering the lowest attrition in the IT Industry consistently over the years.

A leader must have a warrior mind, artistic heart, and athletic muscle.
“ “

The FY 2021 saw the attrition rates at a mere 3.4% against the industry standard of 16.3%. While employees are retained, DWP Global Corp has been on a hiring spree to cater to the various exclusive international projects they have recently grabbed. Their shadow policy of assigning additional resources to take the project pressure ensures that employees never get overwhelmed with project deadlines and are in keeping with their work-life balance.

A Solution Accelerating DNA

DWP has a Zero-defect philosophy:

Delivering solutions, the First time Right is their motto. Also, Value Discovery Map (VDM) and Root Cause Analysis (RCA) are implemented to keep the pace of solutions intact.

Team DWP Global Corp is always focused on building solution accelerators for each of its undertaken projects. They are always looking at providing value addition for their clients. For example, for a KOFAX Implementation project, the DWP Global Corp had built a Customer Onboarding Accelerator which the client implemented for their healthcare customers in just six weeks. This is something exceptional.

Team DWP Global Corp has also built a forecasting accelerator for a manufacturing client for Design and Analysis. This unique solution enables any manufacturing client to predict their demand versus capacity, and it undoubtedly accelerates delivery to keep customers ahead of the competition.

Data Security and App Vulnerability:

Data Security is the topmost priority in the checklist item for DWP Global Corp’s deliverables, and this is the first step included in the solution design. DWP Global Corp’s DNA has always been Quality and Security.

Bringing Light in the Darkness

Speaking about the challenges faced initially and the present challenges, Mr. Raju says that DWP Global Corp began when everyone was in exit mode. He expresses, “We saw the light when everyone was seeing dark.” The team began with Legacy migration when people wanted to work on new technologies. Manpower was a concern, as getting the right talent was daunting.

Mr. Raju opined, “The post-COVID trauma is still not over. Uncertainty in the IT industry is always looming, keeping the Management on their highest vigil”. A famous saying goes, ‘With crisis comes opportunity.’ The DWP Global Corp team has embraced all the challenges and positively adapted them as opportunities. The Work from Home model is not a new norm, as this model was adopted by DWP Global Corp much earlier. DWP Global Corp could easily calibrate to the new norm when the entire world went into lockdown mode in the first quarter of 2020. They ensured there was no panic around, assuring zero impact and no trouble for any of its stakeholders.

Other challenges faced by DWP Global Corp are talent retention, managing cost, and balancing growth and challenges of time: With so many clients and projects in the pipeline, there remains some amount of uncertainty as to when the client would sign the Contract. The planning of ‘how to scale the team’ persists as a crucial factor against the given uncertainty of times. However, the core team at DWP Global Corp is determined to overcome all these challenges with consistency, persistence, and dedication.

Building Robust AI/ML Engines

Being an experienced leader, Mr. Raju’s opinion on how adopting modern technologies like AI and ML impacts the industry and how DWP is adapting to the change is a

revelation. He shared his valuable opinions by saying, “AI/ML are the buzzwords in the industry now. Every IT company typically is seen talking about AI/ML, b ut very few are working towards building robust AI/ML engines through data modelling and patterns .” “At DWP Global, we do enough research on the upcoming technologies and quickly adapt ourselves to the change. We are working with a few clients in AI/ML Tech space,” further revealed Mr. Raju.

The Knowledge Leader’s Dynamic Wisdom

Mr. Raju’s advice to budding entrepreneurs who aspire to venture into the tech space is straightforward. He recommends aspirants stay ahead of time in this dynamic industry. He further suggests, “Being the Knowledge Leader in the market will keep you sailing through. As for their competitors and peers, he wants to say that “Employees are an asset, treat them right, and you’ll reap heaps of benefits.”

Genuinely Modernistic Vision

Mr. Raju’s vision for scaling DWP Global Corp’s operations and offerings in 2022 and beyond is truly futuristic in the changing scenario. He reveals that DWP Global Corp will soon be shifting base to their own hybrid corporate office. The physical workspace is built with much thought considering Employee comfort and a welcoming ambience for every single employee.

DWP Global Corp would continue to follow the Work from Anywhere concept, giving the workforce independence and flexibility to deliver their best. DWP Global Corp aims to build wireless offices and no assigned workspace. The Employee count has been consistently scaling up from the start. Now the company is aiming for more than 100% increase in the employee headcount by the end of 2022. Technological changes and collaborative team efforts have helped them minimize errors in their operational purview.

DWP Global Corp also focuses on many onsite (global exposure) opportunities for its workforce. It is assumed that at least 50% of the team gets an Onsite opportunity. DWP Global Corp aims to extend their offerings into BOT (Build Operate and Transfer) models to set up offshore delivery models for foreign companies uncertain of the local governance and compliance for their business to succeed.

As a leader, Mr. Raju envisions 100% growth in revenue, customers, and employees for DWP Global Corp in the coming years. DWP Global Corp’s utilization of modern tools, investment in knowledge, and employee-friendly policies are aimed at a safe and secure model for organization’s success. Their success mantra is simple – “Keep employees happy, and employees will keep the clients happy.”

Mr. Raju proudly shares, “We have the best employee benefits programs, insurance policies, and offer great perks: Our internal talent pool is given priority for the pay scale revision and career progression. This helps DWP Global Corp to retain the talent and at the same time help our employees achieve their professional and personal goals.

IMPACT 360 Business Consulng Group

The Lighthouse Guiding Organizaons

The modern business era is influenced by entrepreneurship challenges, constant market changes, and the need for regular innovation. It becomes necessary for modern entrepreneurs not just to upgrade but to develop plans or strategies for leveraging technological developments and social makeovers.

In this crucial situation, the business consulting firms play a pivotal role in research, identification, planning, preparation, model set-up, and implementation of the business strategies towards the organizational objectives.

These consulting firms are important business lighthouses guiding entrepreneurs with essential knowledge for timely decision-making. One significant business consulting organization that has made an extensive imprint on the domestic business skyline is Impact 360 Business Consulting Group , spearheaded by its Founder and CEO , Harish Iyar.

Harish is a dynamic and chiselled industry professional with 30 years of experience in Business and Management Consulting, Strategy Management, and Leadership Training for Retail and General Trade for Consumer companies; Harish has been spearheading the role in many National and MNC Organizations.

Impact 360 Business Consulting Group helps in the detection and solving of existing problems and protects against various threats, which every business needs to prevent, as well as offers innovative ideas for the improvement of the stability and profitability of numerous business organizations.

A Tale of Commencement

It all began with a strong burning desire to bring in a positive change in various business organizations and to create a holistic business model which will function for the exclusive business consulting services for transformation into resilient, efficient, and self-sustaining businesses. Harish started with a clear vision with his solid subject matter expertise, offering logical and specific business solutions. He was joined by like-minded professionals who were thrilled with his vision and focused style of impactful working.

Impact 360- the Story within

Impact 360 Business Consulting is a group of young and dynamic business experts who firmly believe in company values and their purpose. Values of creating a strong impact through its business consulting services that it focuses on serving more than 1000 SME companies by 2025. The organization is built with utmost passion for serving the SME segment in India and envisages its services towards building a stronger India. At Impact 360, the team believes that its customized solutions to every client’s problem are the keys to success.

As the clients are onboarded, the team adopts a 360 approach to serving them. Right from restructuring sales, HR with finance, also extending its services in building up of the clients brand. Hence, MARCOM (Marketing and Communication) helps all its clients to look at Impact 360 as a one-stop solution for all their business needs. Business strategies, planning, resource management, and effectively

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We at Impact 360 Business

Consulng are a group of young and dynamic business experts who firmly believe in company values and its purpose.

executing of the strategies at the ground level are the key and, with our client’s support, ensure its smooth implementation.

Surmounting the Challenges

Initially, the company faced clients demanding and very critical about the business solutions. However, Harish and his team of experts carefully identified their concerns and offered specific solutions which were based on logic, research, and purpose. The initial success was encouraging and morale-boosting. The earlier clients, who are reliable

patrons even today, have been vital critics and supporters as well. The learning process continued as the team prepared a systematic working methodology based on the important observations. The team is given a free hand in the working process and customization of the solutions.

Embracing a Tech-savvy Environment

The company offers interesting solutions which are simplified and feasible for business entrepreneurs. Comprising of the guiding videos enables the businessmen to watch, understand the concepts, and apply them rightly

Harish Iyar, CEO and Founder
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in their respective businesses. The team of experts offers innovative training solutions using modern methodologies in professional coaching and mentoring, consultation in sales and marketing, finance, marketing communications, HR process, and leadership, respectively. The training and knowledge transfer sessions on various software applications related to various departments were explicitly provided. The company aims to instil the modern approach of upgrading to the latest technologies and trends to stay updated and presentable.

Words of the Wise

Speaking on the advice to young entrepreneurs and business professionals, Harish Iyar directs on having a logical, transparent, and customer-centric approach. Through wide experience spanning more than three decades, he has worked with numerous clients and professionals. Harish

appeals to young professionals to learn from the basics and observe and understand the clients, as the clients are the best teachers. He asks to stay focused and grounded with readiness to work hard, which is all that is necessary for balancing the vital aspects of the business.

Leaping Towards New Horizons

Impact 360 is poised to impact its client’s work culture and enhance their business potential through its 360-degree approach. Believe in the values of honesty and dedication towards helping the grow effectively from every professional dimension. The team of experts resolves the core issues, understands them, and builds a strategy to combat them effectively. The company is focused on its mission of providing business consulting services crossing more than 100 plus customers by the end of 2022.

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Embracing the Most Effective Brand-building Approaches

Communication plays a pivotal role in driving the marketing process of any

business organization. Companies those having developed their strong brand identity stand to leverage the respect of customers, positive brand perception, and higher recall value.

The branding efforts work in the long term to increase brand value through the series of branding activities conducted. Business organizations have identified the importance and need for branding activities. A consistent brand-building process helps in stronger brand identity creation and attracts better customer inquiries and sales conversions

Let’s identify five effective brand-building strategies that are preferred by branding organizations.

Go All-Round Digital

We are in the modern age of digital technologies, where almost 90 percent of people use smartphones and social media. Hence branding the company offerings on digital media is most necessary. This plan implements all the digital mediums systematically and regularly.

•Complete communication is planned to highlight the products and their USPs in a smart and engaging series of branding activities.

•Developing a modern responsive and e-commerce-enabled website.

•Regular branding campaigns to be run on the various social media platforms of Facebook, Twitter, Instagram the WhatsApp.

•YouTube videos made from the customer perspective focusing on product attributes in interesting stories enacted by impressive actors.

•SMS campaigns to be conducted

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Balanced Media Mix

When the brand consultants identify that the client organization has its products or services catering to a vast multi-segment target audience, then they apply the smart option of implementing a media mix. This involves a proportionate weightage given to each medium that ensures a steady and rhythmic brand exposure to the target audience. It includes a golden combination of different media verticals of digital, direct branding, mass media, captive media, and electronic media, respectively. The objective is to reach out to a wider volume of audience, which is spread and exposed to different mediums. This will offer the possibility of …

•Reaching customers active in every media

•Reaching and reaffirming the brand message to the customer covered in more than two mediums

•Justifying the budget of the client organization in reaching out to a diverse and wider customer base.

•Empowers the branding analysts to review the branding efforts with respect to the efficacy of the mediums in parameters of exposure, reach, responses, inquiry generation, and sales conversion.

Creating the Niche

This branding is based exclusively on the brand positioning strategy. The branding company plans out the complete product qualities and virtues that need to be communicated systematically. The company research in detail to pinpoint the target audience and plan the branding activities.

It includes designing communication with focused strategies and targeting the end clients effectively. The sector-wise plan comprises the target customers, their circles of business communication, and areas of commercial relevance.

The captive mediums of specific events and exhibitions connect properly and logically to the niche target audience. Industrial roadshows rightly spread the branding efforts to make the entire exercise effective, thereby increasing customer engagement, feedback, inquiries, and closer to the deals too.

The POP way

This branding strategy can be implemented with fixed client budgets. The branding of the company products is exclusively done in the contact points of the purchase, giving it the name Point-Of-Purchase (POP). The logic is to

communicate promptly exactly at the point where the customer picks up the product that is to be purchased.

The display shelves in supermarkets, malls, variety stores, etc.

The POP branding has the power to change the customer’s decision to opt for this branded product where the display shines out. The POP branding displays include shelf popups, electronic display boards, Handing danglers and banners, Colourful branding umbrellas, or even the full-size cut-out of the product.

Mass Reach

The branding strategy here aims to convey the brand to a maximum number of the target audience in the fastest possible ways.

Print Media : Advertisements in Newspapers and magazines reach out to many readers in one effort. The effort helps in spreading brand awareness swiftly.

Electronic Media : TV and Radio commercials, talk shows, and interviews, aid in increasing the brand’s popularity and are known to generate decent inquiries too.

Outdoor Advertising : Hoardings in the prominent locations of the buzziest traffic squares, market areas, airport entry/exit gates, seating lobby, and bus panels.

Focused Digital Promotions : The marketing efforts in the SEO, Google AdWords, and Google AdSense through organic and paid campaigns have a massive reach across the globe through various customized branding activities.

Gearing towards Smart Business

The brand-building process is a long-term series of planned and consistent efforts which has a far-reaching impact. Like growing a big tree, it needs efforts regularly to nurture by proper conditioning and taking care. Initially, the growth could be slower, but it steadily develops its identity and a striking memory in the customers and the industry as well.

As it gets counted as one of the prominent brands in the industry, the impact is visible through the rise in business associations, the surge in sales figures, and the loyal following of customers even during tough, uncertain scenarios.

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ADV. Amjath Faizy M.D Lyfizy International Study Abroad Consultancy

Many students who aspire to make it big in their careers look forward to perceiving international education for its value, importance, and high growth in global opportunities. Universities from countries like Australia, New Zealand, The United Kingdom, Canada, The United States of America, etc., have been the most sought-after destinations for international education for students all over the world.

However, the process of identifying the right country, right university, choosing suitable courses, checking the basic requirements of documentation, compliances, the VISA process, and many more aspects could be confusing and challenging. Professional international education consultants play an essential role in guiding aspiring students with the right procedures that help them fulfill their dreams.

Lyfizy International , based in Wayanad, Kerala, is a professional consulting organization that offers complete guidance, procedure and essential support in equipping aspiring students in their plans for international education. Spearheaded by its MD, Adv Amjath Faizy , Lyfizy International has helped hundreds of students in achieving their dreams of perceiving global education.

In a brief interview with the team of Insights Success, Amjath expressed about the story of starting Lyfizy International, the initial objectives, challenges faced, his advice to the budding professionals and the vision for the future.

Amjath, please brief our audience about Lyfizy International, its USPs, and how you are currently positioned as one of the best consultation providers.

In a world where global expertise has become a norm, education has become a business rather than a service. Lyfizy International is a study abroad consultancy in South India that provides educational services to students across the world. From the land of naturalistic landscapes, Wayanad, Lyfizy renders their services with utmost sincerity and honesty. Their services help students to pursue their education and reach the zenith of success in their careers.

Students studying abroad aspirants are counseled and guided in such a way that the best option is provided to them. They are evaluated on their academic profile, their career aptitude, and financial conditions. Lyfizy offers many services for students, which includes aptitude test, country

selection, course selection, university selection, application to various universities, SOP Assistance, admission formalities, scholarship assistance, education loan Assistance, VISA guidance, and support, Foreign Exchange, insurance, travel arrangements, pre-departure briefing, post-landing assistance, part-time job assistance, accommodation assistance, etc.

The company’s honesty and goodwill have reached it to be among The Most Trusted Consulting Companies . The service is very prompt and is carried out by a very enthusiastic team. The team is very passionate about guiding students and helping them with their proper documentation. Moreover, Lyfizy enhances academic writings such as statements of purpose by giving them proper guidance in writing it. The student’s profile is very clearly evaluated, and scholarships are applied accordingly, which will be definitely a lifesaver for many students.

Tell us more about Lyfizy’s offerings and what aspects make it stand out in the cutthroat competition.

Lyfizy, being a consultancy, works with goals and works for achievements. That surely is in the impact on successful students. Students in middle-class families or with low annual incomes also have the same dream to pursue their education abroad, but finance becomes a serious concern. They are very safe in the arms of Lyfizy because all their crisis has a solution in the consultancy. Students are well aware from the consultancy that studying abroad is not a big budget plan as other consultancies tell them. This is the basic aspect that builds trust in our students. Also, Lyfizy is very transparent, there are no hidden charges from students, and only a small fee, which even is refundable, is only collected. This makes Lyfizy the most trusted consultancy in India.

Trust is everything. It is the upholding truth behind every successful company. This is the key element that holds us uptight in this cutthroat competition. As our motto says, “Lyfizy, a lucrative life partner,” we bring up educational services with less and affordable fees.

Please brief us about your journey in the industry and how they have made Lyfizy excel in its niche.

Well, I have come quiet far in life to be in this successful position. The soul of Lyfizy resides with our team. Though I am the founder and creator behind the idea of overseas consultancy, the efforts of our multi-talented, versatile team deserve a special mention.

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The Most Trusted Consulting Companies

I chose a totally different path for my entire career. I dropped my regular studies in the 6th standard itself. From studying in religious institutions away from home, I developed my passion and interest in social studies, especially the law. At the time, studies apart from religious matters were not promoted by any of the students studying religious or moral studies. But with I managed to complete th my studies till 12 through open schooling and consistent and restless efforts. This was a motivational factor for other fellow junior students. All Muslim institutions started coming up with the same method for their students. This was the first milestone where I realized that guidance is also one of his greatest strengths.

From a middle-class family, I faced a lot of issues with funding for my education. When I started studying at Jamia institution, I was driven to get admission into Aligarh University. Aligarh is in the top 10 universities in India. I started working on holidays to go for coaching to get into the university. I studied with the help of my friends in coaching and successfully gained admission to Aligarh University to fulfill my dream BA and LLB.

After my LLB degree, I wanted to study at a worldrecognized university with an international degree. Ultimately leading to studying in one of the top universities in the world was, the Russel Group University, York University, for my LLM. This was an incredible journey, and many were inspired by my journey from the top ten of Indian degrees to the top 500 international degrees. Many young students were able to accomplish their education abroad through my initiatives.

Going to the UK for studies was quite challenging for me. Much misguidance and wrong information were received. A master’s in LLM in Human rights has brought me closer to services. The challenges of studying abroad initially made me start an overseas education consultancy only to help and guide students on the correct path.

Being an experienced leader, share your opinion on how the adaptation of modern technologies like AI and ML is impacting the industry space and how is Lyfizy adapting to the change?

As a rising competitor in education consultants, we are out to provide all the digital services to our students, starting from an Aptitude test for each applicant and to the presentations through PowerPoint. Once entered into our office, the career counsellor evaluates the student. The

counsellors understand their academic qualification, marks, previous history, family background, and income.

Then he/she undergoes the aptitude test, which clearly identifies the student’s career and interest in the study. Then a university and a course for the affordable study are determined for the students.

A virtual tour of the campus and a study plan is presented digitally. The registration process is either through online banking or cash. This literally means that a candidate’s virtual presence is only needed for registrations and applications. All the documents can be submitted through scanned copies through WhatsApp or email. This is very helpful for students in different places because their work or studies are not even interrupted.

What initial challenges did you face, and what are the challenges now?

There are many challenges and problems while bringing up a consultancy like Lyfizy. At first, Lyfizy doesn’t aim for a large amount of profit from students; therefore, it’s a service provided to students in a very affordable way. Most consultancies provide profitable services and charge a huge amount for applications and admissions. So, we faced a lot of challenges from the consultancies. Our marketing strategies are different from theirs because we involved truth in all our marketing strategies, like ads, posters, etc.

We give awareness to young students in scholarships, migrations, universities, best courses, masters, permanent

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The challenges of studying abroad initially made me start Lyfizy , an overseas education consultancy only to help and guide students on the correct path.

residence, etc. Most students have dreamed about studying abroad and making a career in foreign countries, and living their lives in a well-developed country. But they always lack finesse. When they are guided and led in the correct way, they could win with flying colors in their life. So, we ought to promote them by providing seminars, webinars, campaigns, career counseling, and many more.

Another one of the great challenges we faced was bringing up into the market. There was a very couple of the same consultancies and firms in our region which started as a part of the franchise from big companies. They always had their traditional clients. But when our honesty and trustworthiness increased our goodwill, it was not that tough to compete with them. It was one of our greatest blessings that we got huge competitors so we could learn and improve from them.

What would be your advice to budding entrepreneurs who aspire to venture into the consultancy niche? Lyfizy was a startup organization. We faced many troubles at first. But facing them for a better future is the one thing that set going. Likewise, problem-solving is the key quality of a budding entrepreneur. Every problem has a solution. Implementing the solution at the very right time is important. A quick and important analysis of problems, decision-making power, and appropriate implementation is an important quality for an entrepreneur.

Educational service was my dream. Likewise, my advice to budding entrepreneurs is to start a passion-driven business. The stability of a business depends upon the profit. Profit will be a long-term goal for every organization. Gaining profits will take some time. In this span of time, you will be very upset. But you need to remember that the only thing that will keep us going will be our passion for our business. So, passion for our business is very important.

More focus on ideas rather than capital will be good. Capital is an investment towards a company, but creative ideas make them different from other similar companies. Building a great team is very important as we all know teamwork is the greatest strength of a company. A good team can ensure that the company can run smoothly.

Every business entrepreneur should gain knowledge through practical and personal experiences. So that the decision-making for the future can be very effective. And at last, the service or product provided must be outstanding and worthy. This factor will keep hold for us in the future market.

In the changing scenario, how do you envision scaling Lyfizy’s operations and offerings in 2022 and beyond?

In 2022, we aim at bringing education to a very advanced level. Education must be available, accessible, and affordable for all, regardless of their economic status. To have Lyfizy franchises among five districts in Malabar is our one-year plan and establishing Lyfizy in every district of Kerala is the future for the next four years. By achieving our goal, students will be able to access all educational services at their fingertips through online platforms. Developing digitally enhances the chances of education which contribute to the educational sector of our country. Our mission is to Motivate, Mentor, and Guide all students who wish and dream of globally certified education as well as high academic education.

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On passing the high school examinations, students

often are excited about choosing their career options from a huge variety available. At times becomes difficult to decide due to various indirect external factors like peer pressure, parent expectations, social media impact, various influencers, etc.

There arises a need for professional career consultants who offer clean, judicious, and complete career consultancy service that helps young students in identifying the right career paths that are perfectly suitable to their nature and prospects.

Professional Career Counsellors that have opened the vistas of career opportunities to thousands of students building their lives is MindTrailz . Pivoted by its Founder and Director Kunjall Mody , MindTrailz offers best-in-theclass career coaching and soft skills training to thousands of students in identifying the right career direction through simple, systematic, and logical practices which ensure the students make for right decision-making towards proper career choices.

Various aspects like basic counselling, aptitude tests, SWOT analysis, industry sector presentations, and identifying the student’s basic interests, core skills, and capabilities.

During the classic rendezvous with the Insights Success team, Kunjall enumerated overwhelmingly her idea of forming MindTrailz, the core functions, challenges faced and tackled, along with her advice for the budding professionals. She was emotionally vocal in her expressions on her future projections.

Please brief our audience about MindTrailz, its USPs, and how you are currently positioned as one of the best consultation providers.

A professional career coaching and soft skill training company catering to career guidance and counseling, soft

skill training and development using the best of innovative technology-backed processes

Kunjall, please tell us more about MindTrailz’s offerings and what aspects make it stand out in the cutthroat competition.

Career counseling is the process of informed, insightful, and instructive guidance by an expert to help students know and understand themselves and the choices they have, to make educational, career, and life decisions. Career counselors are increasingly being sought out in recent years as parents and students realize the need for making sensible decisions regarding one’s future.

Having been familiarized with only chosen few out of the myriad of work spheres out there, throughout school, a student steps out into the world with a narrow view. They are then bombarded with choices that they either never give much thought to or overthink. This is where career counseling steps in. As a country that has never been one to invest in counseling of any type, we have failed to provide guidance, a beacon, a pathfinder, that our young generation desperately needs.

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MindTrailz came into being out of a passion to guide and mentor students, career professionals and even housewives to find their true potential and help them carve the right career path. We not only help you make the most suited decisions about your career but also understand yourself. Especially in today’s changing situations, which strongly influence one’s career and personal development. We are here to transform lives with a deeper study of individual interests, abilities, values, and personality coupled with the right guidance and mentorship.

Please brief us about your journey in the industry and how have you made MindTrailz excel in its niche.

A thorough professional and an MBA in Marketing Management with over 25 years of experience in tourism,

hospitality, and marketing, I have confidently succeeded not only in our core domain but in the field of education and skill training as well. We aid and handhold our students through the process to bring out the best in them. As a certified career analyst and a soft skill trainer, I am on a mission to help people to be inspired and awaken their minds to the greatness that resides within them. I strongly believe that- Act like Professionals, Aim for Excellence, and the Moolah will follow…

Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the industry space and how is MindTrailz adapting to the change.

AI and ML help in finding multiple solutions to complex business problems in a more human and personalized way. The recent advances in AI are expected to have profound impacts on future labor markets and competence requirements, as well as enable new ways of learning and teaching. AI can be used in education to support various functions such as student self-regulation, motivation and well-being, personalized learning support and feedback, learning process support, assessment and evaluation, profiling and prediction, usability and accessibility, resourcing, and competence management.

We at MindTrailz, use the latest technology in form of a career assessment platform that offers a five-dimensional analysis across 3000+ occupations and 200+ career paths. We offer these assessments for various standards (for school and college students) and a completely different way of analysis for working professionals.

The analysis is linked across studies and career streams, personality development, transition to employment, and, most importantly, competence development. And what’s more, all of this is customized and personalized as per every individual. We offer the most professional plans and paths for students of class 08 and above.

What initial challenges did you face, and what are the challenges now?

Earlier, people would struggle with the limited awareness of numbered possibilities. Now, we struggle with abundance. We are constantly aware of everything that is happening, growing, and changing, not only around us but across the world. We are also very familiar with the multitudes of options available to us today – which is a problem of current times. We live in a world that is losing its ability to be patient faster than humans depleting nature and its

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resources. There are always possibilities of discrepancies due to an individual’s changing thoughts, how they’re feeling while taking the test, answering dishonestly to match certain expectations or even test anxiety. These tests do not completely analyze the student to give accurate results. Instead, they are guiding tools that help in the actual work done by the coach – and this requires time. The role of a career coach is not to pick the right career for the child. It is to hand the tools needed by them to make such decisions for themselves, not just after 12th grade but whenever needed in their lifetime.

What would be your advice to budding entrepreneurs who aspire to venture into the consultancy niche?

As an entrepreneur, I’ve painstakingly learned the importance of heeding the best business advice I’ve received from many of the top entrepreneurs. The bottom line is that it takes a lot to start a business and grow it to profitability. Funny enough, the most impactful lessons have come from my biggest failures, though.

If you want to start a business and become successful with it, you need to solve meaningful problems. Execution is everything in business. Becoming successful in business is more about your mentality, psychology, and determination, than about finding little tips, tricks, hacks, and exploitations in the marketplace. Never stop building meaningful relationships with customers and other people in your industry. Choosing to instead view competitors as potential partners and collaborators can positively impact your business in a big way.

In the changing scenario, how do you envision scaling MindTrailz’s operations and offerings in 2022 and beyond?

We now have increasingly capable robots and Artificial Intelligence (AI) systems that can take on tasks that were previously done by humans. This leaves employers with some key questions — how do we find the balance between intelligent machines and human intelligence? What roles should be given over to machines? Which roles are best suited to humans?

There’s no doubt that automation will affect every industry, so business leaders must prepare their organizations – and their people – for the changing nature of work. Re-invent, strengthen identity, sharpen value agenda, and sustainable and resilient operations are the key mantras to expand in 2022 and beyond.

Please feel free to add or highlight any other interesting insights that we might have missed in our questionnaire.

The past few years have brought about more changes than we can cope with; the post-pandemic world has already left us all mentally exhausted and dormant. Recovery is in order. And skill deficit is one of the many aspects of this recovery. Bridging the gap between the student’s skills and employable skills needed by the students is the need of the hour. Most of the students are unaware of the additional skills required in the constantly changing environment to explore greater opportunities. In these uncertain scenarios, career counselors and soft skill trainers embody the guiding light for the students by assisting them to understand their passion and goals and work towards acquiring the skills needed to achieve their goals. Right counseling and guidance are the most important avenues to bridge the gap between skills and employment; parents, students, and educational institutions need to explore it to the fullest to recover our country from the sill deficit crisis.

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Vital Strategies to Enhance Traditional Businesses into Leading Brands of the Digitally Advanced Era

Business is the art of maintaining the

crucial balance of various operations that support and complement the business objectives in sustaining the market conditions and growing steadily. As the famous saying “Change is the only constant. Those who change with time survive. Others who fail to change fall behind.”

Similarly, the business world is influenced and transformed by the digital revolution. All the new businesses are developed on the digital infrastructure already, making their breakthroughs steadily. It has become necessary for traditional business enterprises to transform into a digital environment as the industry has evolved completely.

The past glory of brand success does not work now in the new age digital environment with the

Expanding the Horizons
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young generation influencing the business dynamics. Let’s identify various strategies for transforming traditional businesses into modern digital enterprises.

•Shifting Operations to Computer Infrastructure

Traditional businesses are based on manual paperwork with very limited computer usage. Identifying all the business departments for their functions and completely shifting the working from manual working to completely paper-less computer-based functioning. All computers are connected in a unified network with the data secured on common servers, thereby improving work efficiency, minimizing possible time delays, and ensuring the process. All the communication is carried out through emails, messaging, and the

transfer of PDF documents.

•Implementing Modern Software-based Working

Customized business software that has all the departments and their employees incorporated for daily work in the centralized system. Every department works on its computer software system, which provides its own working interface where the users work and feed the data entries. Each department works to create a work requirement for the other, thereby working in a cyclic tandem.

The senior management team has access to each department and gets real-time updates on the work status. The system provides an automatically generate task list that guides the employees on what work to be done and enables

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them in quickly report generation. The next day opens with the system forming a newly updated work list with pending and new work tasks.

•Adopting Digital Marketing

Gone are the old days of tele calling and making physical marketing visits, and relying on print collaterals. The modern digital age offers a vast scope of digital marketing, allowing companies to promptly reach out to customers across the globe in less than a minute. Search Engine Optimization (SEO) allows marketers to attract genuine customer traffic to the company website. Social media platforms of Facebook, Twitter , and Instagram have offered free exposure to millions of users, allowing the companies in executing controlled and customized communication campaigns effectively. Moreover, the power of social media is in its viral marketing, where the happy and satisfied/impressed customers spread the company branding communication further ahead in their network. Social media has also helped in getting product feedback and developing lasting customer engagement. Professional platforms like Linkedin have helped organizations in their professional brand-building and posting recruitment requirements for all their vacancies.

•Safety, Security, and Surveillance Systems

The latest security systems in blockchain technology, antivirus software systems, firewalls, and security protocols have helped in fortifying the computer network infrastructure. Installation of modern sensitive CCTV surveillance systems helps in tracking all the workplace areas for close check of the activities. Remote monitoring systems track the computers for their complete daily work with the list of sites accessed and time spent on each.

•Workforce Management (HRMS and Biometric systems)

The work tasks of the human resource department can be easily streamlined under the HRMS software system. This modern cloud-based system provides a versatile dashboard covering employee attendance, work performance, workplace manners and etiquettes, leave records, interview schedules, induction, training, and development to the exit formalities.

Apart from employee management, it also houses precise tracking of employee movements regarding attendance. The company entrance, floor entrance, and departmental entrance are secured with conditional access control that allows entry to specific personnel only. This helps in restricting access to unwanted individuals that could possibly create disturbance or safety issues in the workplace.

•Fast and Effective Business Communication

Emails are fast and can deliver a good volume of data within seconds. Heavy data files can be easily shared on File Transfer Protocol (FTP) servers across the world. Realtime video conferencing facilities save the time and money spent on traveling to various locations. Technology has brought the world closer and enabled seamless communication between people of different countries communicating in a joint conference.

•Digital payments through E-commerce

Business enterprises have simplified the payment channels through safe, reliable, and secure online modes of digital UPI payments, direct bank transfers, Wi-Fi card transactions, and seamless mobile banking. The business transactions are made smooth in all the dimensions of customers, vendors, associates, employees, banks, and other sources. This has accelerated transactions across various segments boosting organizational growth through a secure and controlled channel.

Progressing to the New Digital Dynamics

Every business mode has its own period and changes with technological developments. Adapting to the latest trends makes the organization versatile, efficient, and productive in the futuristic business environment having tight competition, well-aware clientele, and a demanding market. Digitally advanced organizations are preferred and respected for their modern approach, thus steadily gaining in challenging conditions as well.

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Transformation -The Strategy Hub

The Dynamic Powerhouse Empowering Business Start-ups

Business leaders must be very agile,

focused, and futuristic in their business planning. They are faced with a relentless need for reducing expenditures, optimizing the business potential, and increasing the per-project profitability. This often becomes challenging, and the changing situation demands different strategies.

This is where business experts play a crucial role in steering the stat-ups towards efficient and productive working. Modern business consultants help in boosting businesses by optimizing their work processes and enhancing the efficacy of their operations.

Transformation-The Strategy Hub is a prominent business empowering organization that enables start-ups with its crucial support in fine-tuning the business methodologies towards effective and efficient progress.

Led by Darshana Thakkar, Founder and CEO , Transformation-The Strategy Hub has been instrumental in steering scores of business start-ups effectively on the growth path.

Our

In an engrossing rendezvous with the Insights Success team, Darshana gave an account of her early inspirations in starting Transformation-The Strategy Hub, the challenges faced and countered, strategies implemented, her advice to the budding professionals and her vision for the future as to how the company is poised to be progressing further.

Darshana, please brief our audience about Transformation-The Strategy Hub, its USPs, and how you are currently positioned as one of the best consultation providers.

Transformation has been an expert in cost reduction and utilization of resources. Basically, I am an Electrical Engineer followed by an MBA-Operations with hardcore industry experience in managing business operations. I have invested 25 years in Transforming Micro and Small Enterprises . My experience in resolving pain areas and the real-life problems of the SME industry is helping the organization for quick results.

Our expertise in managing business operations with limited resources helps client organizations to transform their business practices from person-driven to system-driven with almost all existing resources. I am confident in driving the digital transformation of the organization and managing changes. We have helped many organizations increase their profitability and achieve sustainable growth.

Nurturing the passion for supporting the start-up ecosystem of our country, the Transformation team is empowering and providing strong handholding support to start-up organizations.

•I conduct various training and coaching sessions on entrepreneurship development, business operational excellence, and digital transformation of MSME in

association with various government and nongovernment organizations apart from those on her own.

•I am associated with CED, Government of Gujarat as a Business function expert in the Entrepreneurship development program, as faculty for industrial subjects in the Second Generation program (SGP), and as a start-up mentor and member of the start-up selection committee in the CED incubation centre.

•I am a certified corporate director registered with IICA and the Ministry of Corporate Affairs, Government of India.

•Apart from this, I am an author and publish numerous blogs, articles, and case studies related to the industry. I am a privileged empanelled author for Technology in MSME and Starts-up business in India’s No 1 Automation magazine ‘Industrial Automation.’

With extensive experience in managing small businesses, I can provide holistic and practically adaptable solutions to small businesses. We understand the limitations of small business owners and employees of such small organizations. That helps in the smooth Transformation of the company without much resistance from both parties.

Tell us more about Transformation’s offerings and what aspects make it stand out in the cutthroat competition.

In the current digital era, in the absence of appropriate digital strategy, the growth of organizations is affected, and the business’s survival is at risk. Our team of expert professionals assists you in establishing budget-friendly digital transformation and automation strategies and practices.

The goal of any business is to make a profit, and transformation strives to increase the yield of highpotential MSMEs. The reason for the existence and startup of any business is profit. We are passionate about transforming your business in terms of increased profitability and business growth, whether a start-up or MSEs (Micro and Small Enterprises).

Our services provide best-in-class customized tools, techniques, and approaches to meet the needs of increasingly demanding and transitional business challenges at an affordable cost.

services provide you with best-in-class customized tools, techniques, and approaches to
business
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meet the needs of increasingly demanding and transional organizaonal and
challenges.

At Transformation, our team understands that every organization has grown with unique culture and business practices. We provide a customized solution that fits the organization best with minimal changes and resistance. The Transformation team of experts has extensive experience ranging from five to 25 years in managing the shop floor and business management with MSME companies. That makes understanding problems and the respective affordable solutions for MSMEs most compatible.

Please brief us about your journey in the industry and how they have made Transformation excel in its niche.

The Transformation’s key areas of operations are MSME and Start-ups. We know that MSMEs contribute to our country’s GDP by about 30 % and India’s export by about 45 %. Furthermore, MSMEs employ approximately 11 crore people. Despite these significant contributions, the industry has high growth potential as the sector is unorganized regarding business practices.

With Appropriate strategies, MSMEs can become globally competitive. We are offering the following solutions for MSMEs. Our Transformation Theme for MSME includes,

•To define a strategic growth path for MSE companies

•Formulation of Growth and marketing strategies for your organization

•Transform the organization from a person to a system driven

•Increase your profitability and increase your productivity

•The catalyst for Automation and Digital Transformation of the MSME organization.

•Advisory and support for different government schemes for MSME

•Develop a business process and system to fit with your organizational culture

•Organizational restructuring and strategic planning across the function: Planning, Procurement, Production, Stores, Marketing, Accounts, and HR

•Effective Utilization of your valuable resources: Material, Machines, Manpower, Money, Time, Data, and Technology

•Training of business function to improve employee performance

I think that everyone knows that our country is young. Fifty percent of our population is between the age of 25 to 35. It is tremendously challenging to find a job for everyone. Rather, our youth can become entrepreneurs who can get start their own business ventures and employ others.

But due to a lack of business experience, our start-ups face difficulties sustaining business adversities. We support our start-up ecosystem by providing start-up training, mentoring, and handholding. We have an association with CED, the Government of Gujarat, and other incubation centres and universities. We are also providing complete handholding to start the business.

Start-up :

•Starting from idea generation, selecting a business, SWOT Analysis, and starting of business for aspiring entrepreneurs.

•Start-up process from Type of company and registration, various government registration process support, and complete handholding for all starting process

•Guidance in the key decision-making at a different stage of business start-up and process

•Support in a feasibility study to estimate market demand and production capacity.

•Support to define marketing strategy and coach to implement same in line with the target market

•Support in project report and Fundraising options

•Advisory for appropriate fund distribution in different assets and working capital

•Advisory and support in establishing business premises and in the procurement of capital assets

•Advisory and support business operation during the

Transformation
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-The Strategy HUB

initial period of business operations.

•Advisory and support to avail benefit of the different government schemes for the start-up business

Being an experienced leader, share your opinion on how the adaptation of modern technologies like AI and ML is impacting the industry space and how it is Transformation adapting to the change.

Modern technologies like Industry 4.0, IoT, AI, ML, Robotics, RPA, Data Analytics, Additive Manufacturing, etc., have established their footprint in large corporates. But for the MSME sector, this technology adoption is quite challenging due to two significant factors.

•The high initial cost of these technologies

•Appropriate knowledge about the suitable technology

We recommend our client consider technology adoption on a priority basis as it provides a quick return on investment and increases competitiveness in the industry. As MSME Transformation specialists, we are leading with necessary changes in our organization with step-bystep adoption of digitalization based on the work need.

What initial challenges did you face, and what are the challenges now?

Well, frankly speaking, starting as a consultant was not easy. I remember that we have to deal with business owners, and the first question we have to face is, we have been managing our business for so many years, and how will you be able to help our company? But once they realize the difference between our in-depth knowledge and domain expertise, it required only their budgetary approval. Instead, they are spreading their network through positive word of mouth about our expert services.

What would be your advice to budding entrepreneurs who aspire to venture into the consultancy niche?

I recommend that entrepreneurs who are keen to start their consulting journey stick to their area of expertise instead of copying others. I have seen many consultants dealing with diversified services related to different requirements of the industry. They accept whatever assignments come on their way, even if that is now an area of expertise. Don’t do that. Make your brand image for the particular specialization.

In the changing scenario, how do you envision scaling Transformation’s operations and offerings in 2022 and beyond?

After the post covid era, businesses are regaining momentum in their respective sectors. The one positive thing that happened was the adaptability of the technology. Now even Micro and small enterprises are becoming technology-friendly, specializing in virtual work. It has led to more opportunities for a hybrid work environment. Due to the physical nature of consulting practices, business was earlier restricted to the nearby geographical area. Now companies are open to associating with remote business associates.

These helped our company explore the association opportunities in the long-distance MSME companies and MSME associations. Currently, some projects are in the pipeline in Maharashtra, Punjab, MP, and West Bengal, apart from Gujarat. We have a solid plan to establish our footprint in the other state as an MSME and Start-up consultant in 2022.

The reason for our existence and our goal is to promote #localforvocal and #atmanirbharbharat to contribute to making our great nation India the world leader. The #MSME sector is a very high potential contributor, and we are committed to transforming Indian MSMEs to their highest potential. Furthermore, our prime focus is to prevent our talented youth from migrating to other countries by providing mentoring and handholding to start and succeed in their entrepreneurship journey.

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The Most Trusted Consulting Companies

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