‘ ‘
Work for somebody who has a dream, the upswing of his or her drive will carry you to another level
‘‘ Avijit Arya Chief Mogul & Host
took a risk and decided to put up ads for his hotel Ajanta, which became a masterstroke enabling a huge surge in enquiries. Soon the hotel became a hit among backpackers and international travellers. Avijit is also an exemplary speaker and have attended several global social media and digital marketing conferences, as a speaker. He has won many accolades and recently won the ‘best speaker award’ at Canada’s largest Social Media Conference in Vancouver Canada-called the Social Media Mastery Conference. His favorite speech titled ‘A speaker screws up on stage’ and many others made him a sought after speaker at over 50 events worldwide. A speaker, trainer, writer and an author on his own accord, Avijit has structured a company which is marketing-driven and specializes in fulfilling design, social and technology needs of several
industries, including hotels, airlines, travel, fashion and real estate to name a few. Shaping Up an Industry from Scratch With a portfolio of over 300 hospitality companies in 10 countries, Internet Moguls works on a retainer-based model, offering performance guarantees to hotels to generate additional revenues. There were initial challenges faced by Internet Moguls, where it was much harder to convince hotels about digital channels rather than spending millions to decorate their lobbies to boost revenues. The company had to endure through a difficult period when people were hesitant to be associated with a B2B startup, when the term “Hotel Marketing” never existed. Working on traditional values of respect and
integrity towards their employees, Internet Moguls have become swiftly a strong competitor in the digital marketing world. Every year Internet Moguls gets offers from various companies, but they are looking for strategic partners who can help them open doors rather than investors who are fishing for the next big bust. The company’s focus has been in educating the industry and facilitating trainings under digital hospitality in India and the UAE. In India, the startup is competing against independent consultants that work with hotels, while globally it is challenging giants like Travelclick. In the future, Internet Moguls is looking forward to strengthening their presence in UAE and South East Asia while increasing partner network in Europe and North America to grow revenues in the regions.
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| November 2016 |