The 20 most successful businesswomen to watch 2020

& & 1

Shepreneur Maternity time to bring out break the entrepreneur in you

kimberly Khoury

Paving her Way in Sustainability Development

Editor’s Desk Making Every Step a Milestone

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hough they have been understated in most sectors of professional and corporate life, women worldwide are certainly picking up fast to catch up with men. Gone are the days when the dreams of breaking the barriers and reaching the topmost step in the corporate ladder were nearly impossible for women. Today, the women of the world have come a long way from being just a homemaker and are an equal competition to some of the most powerful men in the corporate sphere. From being the heads of global business giants to founders to some the most innovative start-ups, women have achieved almost every milestone one can think of. But their journey to the hall of fame wasn't that easy as it looks, they have fought against various negative views and proved their potential against all doubts be it regarding their leadership competences or their entrepreneurial skills.

Today, the list of women entrepreneurs has extended many industries which include fashion, tech, healthcare and security as well. In its upcoming edition “The 20 Most Successful Businesswomen to Watch 2020” Insights Success has listed the top successful businesswomen who have made a significant mark this decade. This list is in no particular order and not presenting particular sector, but strives to recognize women who have created a world-renowned brand through their own idea, commitment and hard work.

Thus, in this edition, we have talked about some of the most successful female business leaders/ entrepreneurs of the world who are an inspiration for every emerging entrepreneur out there. This list

includes businesswomen who have steered the prospects of some high profile firms and companies towards success under their leadership. The cover features Kimberly Khoury, the Chief Commercial Officer and Vice President of Sustainability at Clintar Commercial Outdoor Services; one of the largest, most widely recognized commercial landscaping companies in Canada. Kimberly manages a variety of projects involving customer service, operations, sales, marketing, and human resources.

Kimberly laid the foundation and set out on the path to leading Clintar-founded organization – Women of Commercial Landscaping (WCL) – to empower other women to reach similar success. She has worked to encourage women to gain confidence in their decisionmaking, enrich themselves through education, and fulfil their leadership potential in their chosen fields.

Also, while flipping the pages, do not forget to go through the articles and CXOs written by our in-house editorial team and the industry experts respectively.

Have a pleasant read!

rohit.chaturvedi@insightssuccess.com

COVER STORY

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KIMBERLY KHOURY Paving her Way in Sustainability Development

ARTICLE

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26

Shepreneur

Expert’s View

Maternity time to bring out break the entrepreneur in you

What will the world of commerce be like after the covid 19 crisis?

C O N T E N T S

18

Dominique “Nika” Cagle

Providing Home Away From Home

Emma He

Providing a Comfortable and Supportive Sleeping Experience

22

Gail Adinamis

Paving her Path 30 inSuccessfully Clinical Trial Industry

Marnice Miller

A Supportive Leader You Can Rely On

38

Pat Kehoe An Insightful, Savvy Marketing Professional

Subriana McFadden Pierce

Leading with Inspiration and Innovation

52

34

Susan Frech

Connecting Brands to the Power of Communities

46

Editor-in-Chief Sumita Sarkar Managing Editor Anish Miller

Executive Editor

Assistant Editors

Rohit Chaturvedi

Jenny Fernandes

Visualizer

Art & Design Director

David King

Asha Bange

Associate Designer Kushagra Gupta

Co-designer Kartik Balapurkar

Senior Sales Manager

Business Development Manager

Kshitij S

Peter Collins

Marketing Manager

Sales Executives

John Matthew

David, Martin, Sagar

Technical Head

Business Development Executives

Jacob Smile

Steve, Joe, Aidan, Binay

Technical Specialist Aditya

Digital Marketing Manager Marry D'Souza

SME-SMO Executive Amol Wadekar

Research Analyst Frank Adams

Database Management Stella Andrew

Circulation Manager Robert Brown

Technology Consultant David Stokes

sales@insightssuccess.com October, 2020

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Featured Person

Company Name

Bamidele Farinre Senior Executive Officer

Public Health England gov.uk

Dominique Nika Cagle President & CEO

Nika Corporate Housing nikacorporatehousing .com

Nika Corporate Housing provides best in class Corporate Housing services.

Emma He Founder & Global director

Sleepm Global Inc sleepm.com

Sleepm provides four consumer products unique to the “sleep” industry. The mattress contains a special composite of 16 crystals called Biocrystal – including gold (to boost energy); silver (known for centuries as calming); and jade (calms the nervous system).

Gaia Caruso Diversity and Inclusion

Sparta Global spartaglobal.com

Sparta global specialises in the provision of exceptional business and technology services, building diverse teams that are trained to impact organisations and drive change.

Gail Adinamis Founder President and CEO

GlobalCare Clinical Trials globalcarect.com

GlobalCare Clinical Trials, LLC brings over 100 years of experience in the clinical trials and home healthcare industries supporting over 400 trials in 50 countries by effectively delivering high quality and convenient clinical trial services in the home or alternate-site setting.

Janthana Kaenprakhamroy CEO

Tapoly tapoly.com

The company provides on demand insurance for freelancers, sole traders, contractors, home letters, equipment lenders and anyone else who is part of the sharing or gig economy.

Katonya Breaux Founder

Unsuncosmetics unsuncosmetics.com

Unsun Cosmetics was created to provide clean, no-residue options that were kind to the person using it as well as the environment it's being used in.

Kimberly Khoury Chief Commercial Officer

Clintar clintar.com

Since first opening our doors in 1973, Clintar Landscape Management has grown to become one of the largest and most widely recognized landscape management companies in North America.

Lisa Ventura CEO & Founder

UK Cyber Security Association cybersecurityassocia tion.co.uk

The UKCyberSecurityAssociation or UKCSA is a membership organisation for individuals and companies of all sizes who work in CyberSecurity.

Loubna Ksibi Co-founder

MeetMyMama meetmymama.com

Meet My Mama reveals the culinary talents of women from all over the world, from all backgrounds, of all ages and from all social backgrounds, passionate about cooking and driven by the desire to transmit and make a living from their know-how.

Brief

Featured Person

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Brief

Mai Ton Founder & Owner

EMP HR Consulting emphrconsulting.com

EMP HR advises companies about HR matters, providing insights and practical advice for companies with 25 - 500 employees in the New York or the San Francisco Bay Areas.

Marnice D. Miller President & CEO

MeetMyMama meetmymama.com

Meet My Mama reveals the culinary talents of women from all over the world, from all backgrounds, of all ages and from all social backgrounds, passionate about cooking and driven by the desire to transmit and make a living from their know-how.

Mitchelle Schanbaum CEO

Specialized Security Services s3security.com

S3 bridges the gap between your business goals, cyber security needs and compliance requirements.

Pat Kehoe Founder and President

PK Network pknetwork.com

PK Network is a full-service, non-traditional, Woman Owned Business that is a leader in the cable, technology and broadband industries, and has a strong track record in consumer, B2B and B2C campaigns.

Phyllis Gardner Associate Professor of Medicine

Stanford University School of Medicine stanford.edu

Stanford is one of the world's leading research and teaching institutions.

Reema Poddar EVP & Chief Product Officer

Teradata teradata.in

Teradata delivers real-time, intelligent answers, leveraging 100% of the relevant data, regardless of scale or volume of query.

Sandy Hoffman Sr. Director Global Diversity, Inclusion and Belonging

ServiceNow servicenow.com

At ServiceNow, the team makes the world of work, work better for people. It delivers digital workflows that create great experiences and unlock productivity.

Sissel Gynnild Hartley Owner & Founder

Nala Sports Marketing nala.no

Nala Marketing delivers strategic marketing for sporting brands and organisations.

Subriana McFadden Pierce Managing Partner

Navigator Sales and Marketing, LLC navigatorsales.com

Navigator Sales and Marketing is a boutique food and beverage broker that represents specialty, ethnic, organic, niche and emerging brands.

Susan Frech Co-founder & CEO

Social Media Link

KIMBERLY KHOURY

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The 20 Most Successful Businesswomen to Watch 2020

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o promote women in the workforce, and to celebrate the accomplishments they have

achieved within their respective industries.”

Landscape management can contribute to the implementation of the Sustainable Development Goals.

Challenges for sustainable development become evident in the emergence of land-use conflicts. Facing multiple, and in sometimes conflicting land-use objectives and policies, it can help elaborate on the potential of landscape management to support multi-functionality and integration across various sectors and scales. To face these conflicts a sustainable solution is required.

COVER STORY

Meet Kimberly Khoury, the Chief Commercial Officer and Vice President of Sustainability at Clintar Commercial Outdoor Services; one of the largest, most widely recognized commercial landscaping companies in Canada. Kimberly manages a variety of projects involving customer service, operations, sales, marketing, and human resources.

Stronger Roots With over 23 years of international work experience, and over 20 years as a high ranking executive, Kimberly’s passion is working alongside others, and leveraging her extensive business background to empower and help other’s achieve success.

Kimberly laid the foundation and set out on the path to leading Clintar-founded organization – Women of Commercial Landscaping (WCL) – to empower other women to reach similar success. She has worked to encourage women to gain confidence in their decisionmaking, enrich themselves through education, and fulfil their leadership potential in their chosen fields.

Transformational Change Kimberly master’s degree changed her life. When she was younger, she did not believe in education, which caused her to struggle in school – it took her a while to decide what she wanted to study. As she got older and had children, she wanted to show them that their mother had a dream to finish her education, and she accomplished that goal.

When she was 19, Kimberly got on her first international plane to the Middle East. This was an experience she will never forget, as it was her first time traveling longdistance. She was supposed to be travelling from Los Angeles to the United Emirates, but she got on the wrong plane and was headed for Switzerland!

A humorous story that provided a great learning experience. Traveling abroad allowed Kimberly to support, and be supported by differing cultures to help build a solid work ethic around diversity.

Facing Hurdles and Overcoming them Kimberly has persevered through a stringent, long learning curve on the path in her career in an historically male-dominated industry, but she believes that her career chose her, and for a good reason.

Kimberly excels in managing a variety of projects involving customer service, operations, sales, marketing, and human resources.

Kimberly states, “plowing snow for our customers at 30°C temperatures late at night is not your typical nine to five job; it takes a strong individual to complete these tasks, and more females are taking on snow removal and everything that goes with it.”

Maintaining Stability of Life & Work It has not always been easy to maintain a professional and personal life balance, but Kimberly believes that her ability to multi-task has helped. She has been fortunate to have had a family who believe in her, as well as management teams that have supported her throughout her journey.

Kimberly is extremely proud to have been able to raise her children and help them reach their goals, including attending college, while still excelling in her professional career.

Keeping Parking Lots Safe, Clean and Maintained

Coherent Solutions Clintar’s solutions are diverse, to begin with, as they provide complete business solutions for every aspect of a client’s commercial outdoor management needs.

Clintar aims to make it easy and seamless for its target audience to manage their properties, and the goal is to obtain a total share of wallet of all service requests for a customer’s exterior space. From landscape design, snow removal services, and irrigation to parking lot services and signpost repairs; Clintar’s got it covered.

Foreseeable Future Clintar’s standards and practices are rooted in preserving natural resources for a positive environmental impact and protection of our earth for future generations.

As a company offering landscape management and snow and ice removal services, Clintar understands the importance of sustainable practices and the ability to make a significant impact by way of small changes.

Clintar’s goal is to become the North American sustainability leader in the field of landscape management and snow removal. Their work towards a brighter future through the reduction of emissions and eco-friendly practices continues to grow. Clintar is committed to ensuring client success by helping them to be more sustainable and take steps to reduce

Professionally Cleaned & Environmentally Green Outdoor Spaces

their carbon footprint through green projects and practices; making our environment a better place for everyone.

Kimberly continues to play a founding, operational role in Clintar, Clintar C.A.R.E.S., and Women of Commercial Landscaping. She has not only made strides towards achievements in her career and industry – but she has also committed to helping others excel. She is laying stepping stones for the success of future generations.

Enriching Achievements Kimberly’s focus on business and education has led her to become passionate about carving a path that would lead her to make a difference through her industry. She embodies Clintar’s dedication to sustainability, Ecofriendly initiatives, and commitment towards a brighter future. Through her coaching and mentor-ship style of leadership, Kimberly has led her team to many successes, including the achievement of multiple awards and certifications.

In 2019, Kimberly received silver for Woman of the Year at the International Business Awards and led Clintar to win bronze for the Corporate Social Responsibility Program of the Year. She has played an integral role in Clintar being announced as a winner of Deloitte’s 2019 Canada’s Best Managed Companies award and becoming certified as a Great Place to Work by Great Place to Work Institute Canada.

Kimberly has also played an integral role in Clintar receiving the Franchisees’ Choice Designation in 2018, as well as becoming the first Canadian landscape and

“I’m honored to share my journey and successes, but that isn't enough; I want to support and encourage other women to achieve their version of success. We need to learn from each other.”

snow removal corporation to get their Corporate Social Responsibility Practitioner (CSRP) certification.

Paving Ways for Uprising Leaders Through Women of Commercial Landscaping, Kimberly has worked towards her goal of fostering a culture of empowerment, and “women supporting women” in industries like her own, which have been traditionally male-dominated – especially at the senior executive level. Kimberly believes it is essential to get involved in whatever you set your mind to and to persevere towards your goals, despite challenges.

Kimberly believes that the key to being a successful businesswoman starts with courage; the courage to try anything you set your mind. She believes that confidence is key to accomplishing goals, and that ambition, determination, and passion are the backbone to success.

& & 20 The

Most

SUCCESSFUL

BUSINESSWOMEN to Watch, 2020

kimberly Khoury

Paving her Way in Sustainability Development

The 20 Most Successful Businesswoman to Watch 2020

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umerous people travel around the globe, and most of them accommodate themselves in hotels or lodges, but there is also a reliable and reasonable option in corporate housing. Not many people are aware of corporate housing which offers clients better services that are looking for staying for a more extended period. To help with this Nika Corporate Housing, a Florida based company that provides worldwide service apartment accommodations through their network of best-in-class providers.

Meet Dominique “Nika” Cagle, the President & CEO of Nika Corporate Housing promises that her friendly and professional staff will do everything in their power to make you feel truly welcome to your home away from home. She is dynamic and always intends to deliver the best to her clients.

Besides, leading her company, Dominique is also the co-owner of Casa Genesis, which is a cloudbased SAAS management suite for corporate housing companies to manage all aspects of their operations.

Several fitness magazines’ articles, covers, and calendars have featured Dominique as an inspirational role model for a fit and balanced life. She enjoys volunteering with the local “Ronald MacDonald House”. Dominique also supports the international children’s charity “Children International” where she sponsored seven disadvantaged children from 6 different impoverished countries for almost a decade. She also helps Make A Wish Foundation, Wounded Warrior’s Association, the Blinded Veteran’s Association, The Spring.

The Lead-Up Dominique began her career as an entrepreneur in her early twenties. She started her corporate housing company Nika Corporate Housing in 2003 as a start-up with just one furnished suite. Since then, she has successfully grown her temporary lodging company to a regional leader in the corporate housing industry and has an inventory of over 300 units. Also, through her leadership, the company has experienced sustained growth and has been profitable each year. Dominique has been selected for the Enterprising Women’s Awards in 2020 from Enterprising Women’s Magazine.

Nika Corporate Housing is a leading premier corporate housing company in Florida and a leader in the Southeast regional market. They provide “turnkey” short term, fully furnished units that are ready to move in, with all furniture, appliances, utilities, linens, and housewares included. They offer one bedroom, two bedrooms, and three-bedroom options to fit the guests according to their

Dominiqu “Nika” Cagle

Providing Home Away From Home 18 | October 2020

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ue Dominique 'Nika' Cagle CEO & President Nika Corporate Housing

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Exceed every guests’ expectations, every day.

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needs. They also, utilize condo’s, town-homes, and apartments, which are spacious with full-size kitchens – and all units also are equipped with washers and dryers en-suite with parking, and Wi-Fi. To make their guests feel like they are ‘living like a local’ Nika Corporate Housing have their units located in premier locations.

Determining Seeking Audience Nika Corporate Housing continuously evaluates new communities to add to their matrix of options for the guests to choose from their roster. Their guests enjoy choosing several different options in different parts of town to have a selection.

The organization develops a relationship with the relocation companies, and they target individual seekers by Google ad words campaign. People love to shop from pictures, so they make sure that all of our portals have a variety of images of the units, the community, and the amenities available at each property.

Key Imputes & Ushering Entrepreneurs Dominique believes that all business women should possess a confident attitude, and glass is a half-full mentality in any negotiation. The business world is changing rapidly with many consolidations, when entering into a consultation, you should ask for what you want. Every businesswoman should not be afraid to delve into the details of any contract.

Dominique personally starts with the payment terms and negotiate from there with the pricing, lease term, etc.

Dominique advises to start slow and keep another job on the side for as long as you are financially able. Your credit is essential in the business world, and it is imperative to keep your credit reasonable. Overextending yourself early on can be very dangerous and put you out of business. She has seen other companies expand too soon and overextend themselves, and they end up out of business.

A Distinct Experience Dominique started Nika Corporate Housing after flying as a flight attendant On Board Leader in Salt Lake City on 9-11 and getting laid off shortly after that. She launched the company as something proactive way to help military www.insightssuccess.com

service members temporarily at MacDill those who needed a place to stay. Her husband is a retired B-2 Stealth Bomber – retired Major in the U.S. Air Force. She deeply respects the service that members in the military have served the Country. It is an honor to take care of them in government contracts where they are temporarily assigned.

Dominique comes from a family of 3rd generation entrepreneurs. Owning a company can be like a roller coaster at times. There are great months and years, and not as great months and years. Planning for the highs and having the foresight to survive the lows, takes tremendous discipline. Dominique’s grandfather is a Pearl Harbor Survivor and created a thriving food wholesale company from scratch while being a father to 6 children.

Rolling with the Punches During Dominique’s first year in business, a force in the MacDill Air Force Base that actively tried to put her company out of business. They were improperly applying the JFTR – Joint Federal Travel Regulation. They would tell all guests that were staying with my company to move out and to move in with one of the larger corporate housing companies instead. It was a huge roadblock that almost put her company out of business. She had to petition Washington D.C. JFTR representatives and informed them about the situation at MacDill. Later, Washington contacted MacDill that they should cease and desist this practice.

Right Around the Corner Dominique sees herself as a global presence in the Corporate Housing Space shortly. The reason for this is that in Europe, Corporate Housing is called Serviced Apartments. This industry in Europe has been around for a long time. There are many technology platforms like ReloQuest, Silver Door, Vision Apartments, that are placing our inventory on their European platforms, which opens us up to a higher client base. It also gives the ability to take care of our global accounts while leveraging our partner’s inventory in other countries. Nika Corporate Housing has the ISAP – International Serviced Apartments certification – and all of their partners should have this international accreditation as well.

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The 20 Most Successful Businesswoman to Watch 2020

Emma He Providing a Comfortable and Supportive Sleeping Experience

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mma He, founder and global director of Sleepm Global Inc, a Toronto-based company that officially launched in June 2018, whose mission has been an obsession since childhood. According to Emma “My mother didn’t sleep well, she was upset all the time.” As an adult, Emma tried everything to help her mother until she purchased some crystal products; and her mother slept through the night. Emma asserts “That mission, from then on, was ‘sleep health’ through the research and development of products that improve our ability to sleep.”

Unique Product Line Emma launched a furniture company in Canada 12 years ago with eight researching products that promote sleep health. In 2017, the company found the solution and in 2018, the products were on the market.

Sleepm provides four consumer products unique to the “sleep” industry. The mattress contains a special composite of 16 crystals called Biocrystal – including gold (to boost energy); silver (known for centuries as calming); and jade (calms the nervous system). The mattress’ coils are independently fabric-wrapped – “single coil” – which prevents the noise and movement that keep many people up at night. And hear this: only via Sleepm can an individual weigh 400 pounds, find a mattress and also sleep well.

Sleepm mattresses alone are customized based on height, weight, sleep habits, whether one has “a partner” sleeping with them - and more. “Sleep is personal,” emphasizes Emma.

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Sleepm believes in one size does not fit all. The bedtime breakthroughs continue; the Sleepm topper (and mattress) contains activated charcoal, already a popular ingredient in other products that reduces up to 60% to 70% of the radiation that comes from the computers, cell phones and TVs ;we use while we’re in bed. The Sleepm pillow uniquely balances the legs as well as the head and neck; and contains a magnet to reduce radiation around the head as well. Sleepm’s research, under Emma He, showed something else important “when we’re hot we have a hard time sleeping, thus, the natural latex covering that is known to keep us “cold” and, therefore, better able to sleep.”

Success from Challenges Sleepm is an MLM so that the many don’t speak English well. Emma moved to Canada from China and having trouble finding work and the opportunity to be entrepreneur too. Yet, as of March 2019, Sleepm had over 3500 independent “distributors”; and, yes, this “super-charged” growth has been entirely word-of-mouth. Till now, Sleepm has advised thousands of the sleep-deprived worldwide.

Accomplishments through the Journey Below are the chief accomplishments of Sleepm since the beginning of 2018: Sleepm Global Inc. launched in June 2018; had 2018 revenues of $10 million Ÿ Products made available and sold in 50 countries Ÿ

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Emma He Founder & global director

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Ÿ Ÿ

Ÿ

Ÿ Ÿ Ÿ Ÿ Ÿ

World’s only MLM sleep products company, Sleepm Global already had 6200 distributors as of March 202 First sleep products’ company to focus entirely on “sleep health” with products carefully researched and designed to promote sleep Global Director Emma He has helped over 100 distributors have an annual income of over $100,000/each Sleepm, under Emma, provided over 100 “Sleep Knowledge” lectures for communities worldwide In 2019, opened a Los Angeles office Under Emma, company stands out for management team with natural and medical doctors Staff grows to over 200 in awards year through now including workers in factories, distribution, office staff First mattress company to have product covered by health/medical insurance, in the awards year in Canada

Advice for Future Woman Leaders To have a big dream, one cannot ignore the details in the business and believe that the goal is to give and help others

succeed and grow before they can succeed and grow by themselves.

Emma considers confidence, humility and a willingness to learn, self-belief and bravery are the vital attributes that every businesswoman should possess. She described these attributes in the following points: · · · ·

Confidence: “Confidence is essential if you want to win clients and build a profitable business.”

Humility and a willingness to learn: “You cannot rest on your laurels when you run your own business.”

Self-belief: “Look at any successful businesswoman and you will discover how much they truly believe in themselves.”

Bravery: “Being brave is something that doesn’t come easily to many of us. That’s because bravery is not a trait we’re born with, it’s a learned attribute and one that comes from experience and fear.”

“Sleep better; life is better, the world is better. “

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Expert’s View

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Gail

Adinamis

Successfully Paving her Path in Clinical Trial Industry rug development is a costly and time consuming process taking 10-15 years and over $2 billion to get a new product to market. With the increase in the number of products in development and increased complexity of trials, the ability to recruit and retain patients in clinical trials to demonstrate the safety and efficacy of the product has become more challenging. Most studies are delayed due to inability to recruit and enroll patients into the trial. Of the patients that do participate, 30% typically dropout before the end of the trial. This is primarily due to traditional studies requiring patients to travel to specific clinical sites for all of the tests and assessments.

Fortunately, in recent years, the clinical trials industry has seen a phenomenal increase in the awareness and execution of decentralized clinical studies – i.e., taking the study visits to the patient’s home. This patient-centric approach allows patients to conveniently participate regarding of the distance the reside for a clinical site, whether they have a debilitating disease or lack transportation, or have school, work or family obligations during the day.

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A Synoptic Framework

Meet Gail Adinamis, Founder, President, and CEO of GlobalCare Clinical Trials, who has dedicated years of her life to bring disruptive changes in this specific industry and has paved her way in more than 65 countries with/through her organization and continues to do so. A truly compassionate leader, who understands the necessities of the people and wanting to maintain their quality of life and provide them with hope.

Manifold Places, Manifold Solutions

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Having over four decades of experience in the clinical trials industry, Gail established a process for coordinating home visits specifically for clinical trial patients in an attempt to create efficiencies in drug development logistics. She founded GlobalCare with a mission to provide services on a global basis and conduct selected study visits at the patient's home or alternate location rather than requiring patients to travel to physician offices, thus making it more convenient and comfortable for the patients to participate and while increasing data integrity and allowing for more ethnic & geographical diversities in a real-world setting. By increasing patient enrollment rates and enhancing compliance, this service helps in reducing the drug development timeline and gets life-enhancing products to the market at a more rapid pace. GlobalCare promptly delivers its services in over 65 countries and continues to expand around the world as per client request and logistics permit.

Gail keenly pays attention to GlobalCare’s services and makes certain that they remain patient-centricand tailored according to the needs of the clients and each patient rather than a cookie-cutter approach of one size fits all. The services that the company offers are notably suitable for the patient’s daily schedule. For example, if a patient works, then the health care professional visits them at home before www.insightssuccess.com

The 20 Most Successful Businesswoman to Watch 2020

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Never compromise quality – that is your reputation. Communication, communication, communication!

or after working hours. The company also matches the nurse qualifications with the patient population and services needed. For example, a pediatric cancer patients will be serviced by a pediatric oncology nurse.

Gail has an extremely distinctive approach, “local touch, global reach” ensuring that while GlobalCare’s services are far reaching, they never forget how important the patient engagement is by a visiting nurse.

patient-centric services. She believes in the not so distant future, mobile nursing services will become an integrated part of the clinical trial ecosystem. There will be integration with mobile devices and technology to provide more complete and timely reporting of clinical information. And that clinical trials will become more of a routine care option for patients with serious or life-threatening diseases with limited treatment options.

Apprising Imminent Entrepreneurs

A Voyage Molding Escapade Gail’s early career encountereduphill struggles as she worked in a male-dominated workforce. She had to outperform her counterparts to gain similar recognition. She regularly sought innovative ways to complete her tasks efficiently and also never accepted the excuse that “that’s the way we have always done it” which allowed her to successfully implement procedural efficiencies within companies. She understands that process improvement is a continuum. With her current clients, she institutes and educative process rather than a sales pitch. She views relationships with clients as a partnership and collaboration rather than transactional. She is proud of her success in growing her business and attains great satisfaction creating win-win scenarios for all stakeholders. She believes the key to her success is her focus on quality and customer service knowing that the financial rewards will follow.

What the Future Holds?

Gail envisions herself being an ambassador for this disruptive change in the clinical trials industry. She listens to and continues to educate companies on the benefits of 32 | October 2020

As a leader herself, Gail coaches upcoming entrepreneurs to understanding the balance of the three-legged stool – quality, time, and cost. To have an efficient and effective project, you need to have all legs of the stool be equal so there’s no wobbling. Recognize the value of your product or service and communicate effectively with your customers. They can’t have the highest quality in the shortest time frame for the lowest cost. Negotiate the best solution for your customers without sacrificing your business or personal values. She also advises passing on no-win situations as it can consume your time and, energy diverting your focus from new and more productive relationships.

As words of experience, Gail also coached entrepeurs to carry themselves with confidence. Be fearless and believe in what you do with a passion. Listen carefully to what your customers say – try to see things from their perspective, acknowledge their specific needs and find familiar ground to work together. Lastly, love what you do and the people around you. Don’t forget to thank the people who help you along the way.

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he primary responsibility of any human resource department is to deliver its commitment towards the organization, such as motivating employees, deriving higher performance from them through proper training, maintain a healthful environment within the organization. The committed workers in the organization are assigned the responsibility of to self-monitor or handle a group of employees. The aim is to explore the relation between the human resource management, industrial relations and trade unions. To help you achieve this aim, Human Capital Resources and Concepts Inc., is an organization which is dedicated and comprised of highly qualified professionals who are keen to advise and support your organization’s mission and goals.

Find your target and don't let the obstacles stand in your way of reaching it.

Human Capital Resources and Concepts Inc., is led by Marnice D. Miller, President & CEO, where she conducts the full spectrum of day-to-day business operations.

She is a 22 year veteran of federal service and noted Subject Matter Expert (SME) in the administrative and human resources discipline. She possesses a wealth of knowledge advising, interpreting, and applying federal policies and regulations.

Marnice has prided herself upon her skills and experience providing consulting and business support services to companies and organizations within the private sector, state, local, and federal government. Marnice’s knowledge of innovative approaches coupled with her company’s professional, seasoned staff will ensure your organization a substantial Return On Investment (ROI).

The Beginning Prior to launching HCRC she served more than 22 year as a Federal Civil Servant with a career that spanned across various sectors of Federal Government i.e. The Office for the Director of National Intelligence (ODNI), Defense Intelligence Agency (DIA), Directorate of Human Intelligence (HUMINT), Department of Defense Education Activity (DODEA), Department of Army, Department of Defense, The National Intelligence Council (NIC), and The Presidential Daily Briefers (PDB).

Her experience includes but is not limited to leading, managing, and supporting Administrative, Human Capital and Human Resources functions for agencies that operate worldwide. Marnice has played integral roles in organizational transformations and agency wide process implementations; this experience has given her the tenacity needed to grow HCRC into a multi-million dollar firm that provides high level services to federal clients.

Marnice possesses a degree in Business Administration and is a 2017 Graduate of Goldman Sachs 10,000 Small Businesses Program. Her many years as a federal employee afforded her the opportunity to receive a myriad of internal government and private sector education and training. Her resume includes numerous awards and accolades over the course of her federal and business career. She is recognized and respected as an expert on Federal Human Capital and Human Resources business practices.

She spent more than 18 years as a military spouse whereas she worked along-side of service members, and resided in military communities. This experience has provided her a vast understanding and passion for DOD mission support, as well as programs and services that support service members and their dependents. In addition this experience has given her the passion to ensure that HCRC makes every effort to fill positions with qualified military veterans.

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arnice iller

A Supportive Leader You Can Rely On www.insightssuccess.com

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business through developing strong partnerships and by emphasizing on providing high levels of customer satisfaction. It is their primary goal to provide the right resources at the right time to maximize their clients’ business operations. The focus is not being the biggest.

However, they do want to be the best.

Marnice is grateful to have gained a wealth of knowledge, experience, and skills during my federal career as it significantly contributed to the success of establishing and maintaining HCRC. Providing Valiant Solutions HCRC has built a of a team of professionals that possess both technical and business professionals, who are committed to the bottom line of ensuring client success by bringing quality and best practices to every project. Our mission is to provide a unique combination of professional support, business and financial analyst experience, executive administrative/administrative and technological expertise by leveraging qualified people with proven technologies to deliver exceptional results.

HCRC stands by their core values which are Integrity, Knowledge, and Service. They pride themselves on always dealing with their clients and colleagues fairly and ethically; gaining trust through their actions. Moreover, they value their ability to develop leaders and the need to continually grow the collective technical expertise to meet the needs of ever more sophisticated clients. HCRC encompasses the concept of quality in everything that they offer, having a service-mind-set when dealing with clients.

HCRC tailors the problems and troubleshoot them with a solution by being creative and fully understanding the problem. Great partnerships are crucial to carving out solutions that provide the client with the highest return on their investment.

Challenges Marnice envisions that HCRC will be nationally recognized as the professional service organization that accomplished the ultimate balance between outstanding client service, that supports the mission and achieves success. This vision will be accomplished by creating a culture of pride and passion that will enable us to continue attracting and retaining the best and brightest professionals, who will be rewarded, recognized and respected for their contributions to a firm that is founded on shared core values. But the challenges they face are funding and finding an active mentor. It is essential for HCRC as they are committed to growing their 36 | October 2020

Future Aspirations HCRC will continue to grow, and would likely to double the size and revenue within the next 3-5 years. They intend to accomplish this goal by fostering their current partnerships as well as building new ones with larger firms.

The larger firms will allow them to have more exposer to federal clients on a broader spectrum.

Words for Emerging Women Leaders Marnice says, “You decided to pursue entrepreneurship, remember that you made this decision for a reason! Don’t give up, stay the course and see it through, there will be both easy and hard days but the freedom of ownership is rewarding. Do your homework and research, interview companies in the same industry. There is mentorship in conversation. Establish a solid infrastructure of personnel that share your vision, and set clear expectations.

I started reaching out to people about a year before I left my federal job, to get advice on how they made the transition.

Some of these people made 180 degree career changes. I asked them about what impact the change had on them, how they prepared for it, how it worked out, etc. You’d be surprised; people really enjoy sharing their stories. Take advantage of this. Whatever you do, as a small business owner, you’re going to work very hard and will likely face a steep learning curve, but it’s worth it. When you go out on your own, it’s so wide open and you have so much freedom to engage in various things. Know what makes sense for you and don’t get distracted.. Joining professional organizations is a great source of exposure for your firm and a great way to be seen and engage with people in your industry. They will come to know you as an expert in your field. Lastly, “always trust your gut!”

What advice would you like to give to the emerging business leaders?

You can’t do it all, focus on your strengths and hire qualified people to do the rest.

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The 20 Most Successful Businesswoman to Watch 2020

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Maternity Break Time to bring out the Entrepreneur in You M

otherhood! It isn’t easy to define this word. Many believe that it is a latent emotion, a part of being a woman, that blossoms when a female conceives. For most of the women around the globe, motherhood means love, bliss, an extension of their personality, and a commitment towards a life that is a part of their identity. However, more often than not, it also means a period to their professional ambitions.

How many times have you seen a young, ambitious, fiercely competitive woman give up all of it just so she can concentrate on her little bundle of joy? Truth is that this has become so common that its often taken as the most natural way to move forward for women and dubbed as an unwritten social norm.

But there are a few things above social norms like change and a woman’s will power. So with time, women themselves have changed, and delicately balancing their personal and professional life, they are changing the social norms. And if you are wondering where do they draw this strength to transform into super-women, the answer lies in them being a mother.

Writers, philosophers, even religious scriptures speak about the strength and capacity of a mother – how they discover their hidden virtues while making a human being that will contribute to society in years to come. These qualities are akin to entrepreneurs who seek to add value to society through a new idea, service, or product. It took time, but women have finally realized that they are not just sitting at home during maternity break and raising a child, but also nurturing their inner entrepreneur. And when the time is ripe, they emerge out of their break as Mompreneurs.

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Shepreneur

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UNDERSTANDING A MOM AND AN ENTREPRENEUR

flourish. Welcome to Motherhood!

Starting a family is one of the biggest decisions one can take and so is starting a business venture on their own. Both the decisions require one to be ready for the unknown that lies ahead. Yes, many self-help books tell you what pregnancy, parenthood, and entrepreneurship are like. But the best way to understand them is to be one and experience it yourself. For, nothing can beat the joy of listening to your own child’s cry or laugh and watching your business grow.

MOM-SKILLS THAT WILL SEE YOU THROUGH ENTREPRENEURSHIP

THE MIRRORED FEELINGS Be it motherhood or entrepreneurship, it all starts with an idea. In the first case, the idea is to procreate a life and in the other, the idea is to bring to life a service or product – something they can call their own.

Once the idea or child is conceived, it is followed by a period of anxiety, and a whole lot of preparation. In both cases,

you first have to ready yourself mentally and physically. There will be endless sleepless nights, feeling of I can’t do this, advice from all corners, a juggling of your daily routine, and your new-found object of concentration, with each day, springing a new surprise.

As you progress further in pregnancy and entrepreneurship, there settles an ease with your new status.

You are now more comfortable in your skin of being pregnant with a child or an idea. You now feel more in control of your thought process and things around you. You are now sure about the people that are going to be with you on the journey ahead. You now have a plan on how to bring the child or the idea to life.

Then arrives the day when the preparation transforms into fruition. You now lay your hands on the life or product you have created. And then starts a new kind of struggle altogether. Now starts the phase when your child or business must be taken care of, at all moments, for it to

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By now you know how closely knit motherhood and entrepreneurship are. Now when you enter the next phase, you need some basic skills that will help you keep going towards the end goal. You must have read in several books and heard from many successful entrepreneurs about key attributes or skills that an entrepreneur must possess to be called a successful one. Being a mother naturally enhances those skills in you and that’s how you emerge as a mompreneur.

Here are the skills that will help to see you through:

Patience – A lot of patience!

Raising a kid or company requires patience. They don’t grow to their potential in a day, it takes years. And those years are filled with days of joy, sorrow, rewards, guilts and almost every other emotion one can think of.

Patience is what sees us through in all those days.

Multitasking – As a mother or the head of the company you have to wear multiple hats. A

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internet, and their daily needs keep parents on their toes at all the time. At work too, an entrepreneur has to deal with different kinds of people all the time. The workforce comprises of people who are at different levels of people spectrum and you, as their leader, have to make sure that they work together smoothly, for the company’s greater goals. mother also plays the role of a teacher, chef, doctor, friend, etc. all embodied into one human.

The same is with a business owner. You start your company as a one-woman army, slowly bringing in people on board as you delegate the jobs you were handling all alone. Even when there are enough people to run the company, you still need to be there for the company and everyone else, because after all, it’s your baby and no one can take care of it better than you do.

People Management – Have you ever tried arguing with a toddler? If yes, you know what I mean by people management. If no, well, it’s time you took up the challenge! Managing a child’s mood swings, and demands fuelled by friends and the

Time Management – Time here is money in true sense.

Mothers prefer being an entrepreneur rather than an change, etc. are all a part of the journey for both, a mother and an entrepreneur.

EMBRACING THE MATERNITY BREAK

employee because they can work in tandem with their child's routine. As an entrepreneur, one knows how crucial it is to deliver the promises to the clients and so is with motherhood. Every deliverable needs to be on time whether that be a parentteacher meet or signing off a deal with a client.

The past decade has seen a surge in the number of Entrepreneurs. Women today are uncompromising when it comes to their personal(maternal) as well as professional life. They know they can do what they have set their heart on. All they need is an opportunity and a positive outlook. So, the next time you hear someone going on a maternity break, chances are it won’t be just a baby they are making!

Several other skills like finance management, efficient communication, balancing

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Subriana McFadden Pierce Leading with Inspiration and Innovation 46 | October 2020

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here are some foundational attributes that every business leader has to possess; Perseverance, passion, ambition, confidence are essential ones. But according to Subriana McFadden Pierce, there are some attributes for success that must be talked about first, one is ’Relationships’. She asserts “We are all so busy but typically put our heads down and get the job done. We miss the moments of networking and getting known in our respective industry. Developing those relationships are the key to success.” The second attribute is ’Have a purpose not just a product’. She says “My personal purpose is helping other women.

My goal is not just to be the first; my goal is to NOT be the last. So if what I’ve done in corporate America or as a business owner helps someone else, then that’s the fulfillment. I think just realizing your purpose is what is going to fuel you. Because there will be good days and bad days, but that purpose is what will keep you grounded.”

In an Interview with Insights Success, Subriana has shared insights about her leadership, organization and its success.

Below are the highlights of the interview conducted between Insights Success and Subriana: Give a brief overview of your background and your role in Navigator Sales and Marketing.

In 2014 my husband, Allen Pierce had a vision. He imagined a way the two of us could navigate for businesses on their quest for success in the grocery industry and “Navigator Sales and Marketing” his brainchild, was born. Navigator was perfectly positioned to play the “go-between” or the representation role for innovative brands in the grocery industry. I have worked for companies such as Jewel/Osco in Chicago, Campbell Soup, Frito Lay and Albertsons, with work experience on both sides of the desk. The best feeling in the world, is to help another business get onto the grocery shelves. Examples like a business owner seeing their grandmother’s recipe realized in a store or an immigrant father’s vision brought to fruition. Nothing compares to being the

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catalyst to help other entrepreneurs and small businesses.

How do you diversify your solutions that appeal to your target audience?

Our model is simple. It starts with partnering with wellfunded brands that are right for the industry and offer a distinct brand proposition, a niche, or a unique go-to market strategy. As brokers we stay on top of industry trends. We make sure to position ourselves with suitable brand partners. We aim to build a mutual confidence with our partner retailers that we can bring the appropriate brands to them. I think additionally what helps us consistently reach our target is that our team is made up of the audience we serve. We work with an extremely diverse team of varied ages, races, backgrounds and genders. This gives us a unique think tank for solutions and insights on identifying and placing the right brands. We are the consumers.

Diversity of thought has been critical to our success.

What were the past experiences, achievements or lessons that shaped your journey?

I learned adversity can fuel success. You hear all the time about the rough patches that build you, and it’s true. You must learn from those, and not run from them.

Also, surround yourself with others that have more experience, vision, strategic and tactical thinking than you. Whatever you need on your team, add it. It should be different than what you bring to the table. Look for mentors, connections, and team members that complete you. Find organizations that can help you build relationships in your industry. A fantastic resource of

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The 20 Most Successful Businesswoman to Watch 2020

mine has been The Network of Executive Women.

Through this organization I’ve met mentors, clients, retail customers, and it has provided learning and engagement opportunities in my industry. I have numerous other industry organizations that I’m a part of.

Volunteer opportunities in my industry have been important as well. For instance, I’m on the Food Industries Board for City of Hope where it allows my partners, competitors, and customers to work together for a common goal. Networking will always be essential. Be sure to seek out the mentors and organizations that work best for you. Mentorship isn’t just for corporate America.

It’s just as important for business owners.

What were some of the primal challenges and roadblocks that you faced during the initial phase of your journey?

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One of my biggest challenges was learning to say no. It is impossible to do it all. I had to learn to step back and ask for help. When you start a small business, you play CEO, COO, CMO, and the list goes on. Finding the support you need in the right areas is the key to growth.

Investing in your company is investing in yourself.

Owning the business with my husband has had so many benefits, because we knew each other’s strengths and weaknesses which helped us carve out our roles. We built our team that way. Secondarily, in all candor, there is not enough representation of Black women in the grocery business. In most of my business journey I’ve been the only black woman in the room. It really just means we’re in a culture that’s not used to seeing people that look like me every day in our setting. We’ve jumped in to prove ourselves, show our value and show our commitment to the grocery industry. I’ve tried to take a leadership role in the industry around diversity and www.insightssuccess.com

inclusion. I want to continue to lay a foundation for the future leaders of this industry and the future leaders will be diverse. If I can help train and introduce a mindset of diversity now, then that’s part of the legacy I’d love to leave.

Where do you see yourself in the near future and how will you catalyze the change?

The current COVID-19 pandemic has shaken up the food industry. For Navigator, the future is expanding our definition of innovation. It’s key. It’s not just about a product innovation, it is about business process innovation, culture innovation and business model innovation. For example, we are about to release an announcement about a partnership with a tech company which takes Navigator into the next century.

The successful business owner will evaluate, re-evaluate and figure out new ways to grow during times like these.

This is when true leaders step up and serve. Subriana and her husband will continue to challenge themselves on developing new ways to level up to Navigator 2.0 and continue to thrive.

Provide one line that best describes your vision and approach to business.

Navigator has earned the reputation for excellence by successfully taking distinctive brands from initial concept through execution on shelves at a national level. Our mantra is: INNOVATE. NAVIGATE. ACCELERATE. We take small businesses and innovative brands, help them navigate grocery retail, and then we accelerate their growth.

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nline communities are welcoming hubs where brands can freely engage with and forge real connections with their consumers. These highly experiential digital destinations build long-term loyalty in a way that being on an email list, following a brand on social media, or earning points in a loyalty program can’t compete with. Communities empower marketers to regain control of their consumer relationships, building lasting connections fueled by zero-party data and enhanced through personalized engagement and community connections. Social Media Link’s platform offers marketers a unique technology solution to create their own highly engaging branded online community, linked directly from their brand website.

Social Media Link is led by Susan Frech, Co-founder & CEO, who strives to inspire authentic brand stories, promote advocacy, and build lasting consumer connections. She has spent more than 20 years in the advertising and marketing services space. Susan recognized the challenge that companies would face when building their audiences on a social network and built a company that allows brands to take back control of the relationship with their consumers. Social Media Link allows brands to not be held hostage by third-party channels or one-way consumer engagements when executing advocacy, focus groups, and overall general marketing campaigns.

Harnessing the Power of Community Social Media Link is powering online communities to turn real consumers into brand evangelists, using zero-party data to deliver personalized experiences at scale. Hundreds of brands and agencies have partnered with Social Media Link to activate millions of consumers to drive customer acquisition, long-term loyalty, and 5-10x ROI. Social Media Link helps marketers who face three key challenges: 1) Marketers who struggle with loyalty and who are using too many tools but still losing consumers.

2) Marketers who strive for engagement but are stuck in one-way conversations that get ignored.

3) And marketers who want to deliver high-value personalization but are unable to build the infrastructure to deliver it in a meaningful way.

SUSAN FRE Connecting Brands to the Power of Communities

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O O ‘‘

Our vision is to make modern marketing more purposeful and compelling. We do that by empowering marketers to build relationships that are fueled by zero-party data and enhanced through personalized engagement and community connections.

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Shaping the Journey As an infant, Susan was abandoned on a doorstep in Vietnam towards the end of the Vietnam War. She was adopted at 18 months old and was raised in Northern New Jersey. She is thankful for her amazing parents, and all the people who she has been fortunate enough to work with and learn from over her 20 years in the marketing, Martech, and advertising industries.

Susan often hears that although her company can’t always compete on salaries, people want to work for Social Media Link because they know their work has a positive impact, and the leaders, including herself, are thankful to have them on the team. And clients tell her over and over that they like their product and service, but what sold them was the Social Media Link team.

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Susan credits all of the achievements that Social Media Link has accomplished to her team. Susan says, “I know that not only hiring smart, talented, and dedicated people is critical, but you also need to know what their interests are.

What they pursue outside of work is just as important as the work they do for Social Media Link. Many people work so that they can enjoy their passions, whether it be family, travel, cooking, music, theatre, dance, sports, or photography.”

Facing & Overcoming Challenges Early on, Susan made the decision to not raise outside capital. She recognizes that there were advantages and disadvantages to that choice.

The disadvantage of not raising outside capital was that product development moved at a slower pace, she

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OO The 20 Most Successful Businesswoman to Watch 2020

sometimes lost out on hiring talented people that she wasn’t able to afford, and she had to pass on working with several clients when she wasn’t able to build out the features they required.

However, she is thankful for the many benefits of her decision, including not having to answer to an outside board of directors who may not know the business and market the way Social Media Link does. Susan has been able to make decisions that she feels are in the best interest of the company, product, or clients, not solely the bottom line. And while she sometimes faces tight budgets, she focuses on the things that matter most to growing a successful company. As a result, when Social Media Link competes against companies who have raised hundreds of millions of dollars, Susan is consistently told by clients that Social Media Link delivers a superior product. In the coming decade, the company’s focus will include not just product innovation, but also leading the market and driving mass awareness for Social Media Link and its offerings.

Staying One Step Ahead Susan believes the 2010s will be remembered as the wild, wild west of data collection. In that new frontier of data, consumers were relatively unaware and free with their information, and companies were all too happy to take it. While this led to great advances in adtech, it also created privacy and security concerns, and ultimately led to legislation like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) in the EU.

Today, consumers support data privacy regulation, yet they also demand that companies deliver hyper-personalized experiences; online communities are not immune from following these regulations. The team at Social Media Link has taken significant steps to ensure that their platform is compliant with the latest industry requirements and offers as much transparency as possible, while still being able to deliver the personalization consumers are looking for.

Susan knows online communities present a unique opportunity for brands to really show, not just tell, how they use data in a meaningful way. Consumers want to know not only the who, what, where, and how of data collection, but

they increasingly want to understand the “why.” Why does your brand believe data is helpful? How does it rhyme with your brand story and your unique value proposition?

Building an online community is a way to take a stand on how your brand believes data plays a role. It gives marketers a consistent and continual feedback loop from their consumers.

And as Social Media Link’s technology continues to evolve with the marketplace, it offers an environment for marketers to be agile and stay ahead of those changes as well.

Lead Your Own Way Susan believes that confidence, curiosity, and altruism are vital attributes for building a successful company.

Susan feels it is vital that you have confidence in your choices. You have to trust your instincts, be willing to take risks, and never shy away from fighting for what you believe in.

Staying curious and remaining interested in what you can learn from others is also important. Susan believes great leaders are willing to admit that they don’t have all of the answers. She knows you need to be ready to ask for help and seek it out in mentors, peer and professional networks, and in the staff you hire. And staying altruistic and giving back to your community helps keep you grounded and connected to your purpose.

Susan believes it is essential to hire, partner, and work with people who are smarter than you and who possess talents that complement your skills.

Surround yourself with people who support you, not those who only say “Yes” to your ideas. Learn from your mistakes and do not let them slow your progress, but rather fuel your growth.

Have your mantra and purpose keep you focused and motivated during the toughest times, because there will be tough times. Enjoy what you do and be your best you!

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