The 20 Most Innovative Companies To Watch 2019

www.insightssuccess.com

VOL 4 April 2019

ISSUE-7

Insight’s Special Color Psychology for Branding of Small Businesses

Alan Neilson Founder & Executive Chairman

Designing Intelligent and Customized Content for Business

Editor’s Desk www.insightssuccess.com

VOL 4 April 2019

ISSUE-7

Insight’s Special Color Psychology for Branding of Small Businesses

Alan Neilson Founder & Executive Chairman

Designing Intelligent and Customized Content for Business

Igniting the Spark of Creativity at Workplace

“Ideas are the Lifeblood of Business. Capture every fleeting idea and drive for change.”- Richard Branson, English business magnate

I

t’s time to deconstruct the conception of the traditional business world. It’s time to renovate and restructure the business model to achieve excellence. With the successive wave of technology, every entrepreneurs and business owners should change their vision in order to obtain that extraordinary height of success.

In order to make the difference, the workplace should opt for a culture of innovation and flexibility. A culture of innovation brings in the benefits of improved employee engagement and better solutions to any business challenges.

However, innovation doesn’t get confined to a certain group of employees or departments in an organization.

Every department in the organization should be encouraged a creative culture. Also, innovation doesn’t necessarily mean invention. Innovation is commonly misinterpreted as a new invention in any field. On the contrary, innovation is not invention.

According to Department of Industry, Innovation and Science, Australia, “Successful innovation should be an in-built part of your business strategy, where you create a culture of innovation and lead the way in innovative thinking and creative problem solving.”

Numerous organizations has designed cool, funky, and creative environment for their employees helping them relax, dive into the infinite sea of ideas, and spark creative thinking to get their projects done. To

add to that, rewards and recognitions also make wonders. In a nutshell, in order to create anything big, the authority should build up that space and encourage the employees to live and celebrate that culture of creativity.

In this issue of our magazine, “The 20 Most Innovative Companies to Watch”, we’ve presented those global organizations which are enriching their glory by creating newer horizons in their respective fields.

On the cover of this issue, we’ve depicted the success journey of VerseOne Group, a well-established and successful digital services and technology integration organization. The mission of the company is to deliver highly-personalized, functional, and beautifully-crafted digital transformation solutions that offer the best engagement and experience for anyone accessing its customers’ business content.

The colossal impact of digital transformation has affected almost every industry, whether it’s banking, manufacturing, retail, transportation, energy, and more. With the rise in data-driven marketing strategies, today’s companies are becoming agile, people-oriented, innovative, modernized, efficient, and more customer-centric. Many businesses are starting to perceive the potential of digital to engage customers externally as well as streamlining internal processes. One of the leading companies providing the best digital solutions, with over 14 years of successfully blending creative and digital knowhow, is VerseOne. The company blends deep knowledge of its target market sectors with powerful web applications and other best-of-breed technologies and services to create customized, cutting-edge, and value-for-money web and mobile solutions for customers.

In this issue, we’ve cherry-picked those companies which are offering innovative solutions to the customers of their respective fields.

Algo.ai: Where Artificial Intelligence Meets Enterprise Decision-Making; Citrus Informatics: Defining a New Era of Software Development; Franz Inc.: A Global Leader in Graph Database Technology; GA Connector: Offering Unique Marketing Solutions Globally; MaxMD: A Pioneering Architect of HIT and Interoperability Solutions; MultiTech: Voyaging Beyond the Benchmarks of the IoT Industry; RM Applications: Offering Cutting-Edge Bespoke Solutions; Seceon: Offering Comprehensive Cybersecurity Solutions; Secucloud: Innovative Cloud Solutions for a Safer Cyber-World; and Startup Canada: Fostering an Entrepreneurial Culture in Canada are the companies enlisted in the magazine.

While leafing through the magazine, don’t miss out on our Expert’s Talk: A New Paradigm in Micro-assembly: Contactless Manipulation and Leadership Insight: Programmatic: The Automation of the Advertising Industry, and Expert’s Column: 3D-Printing: Which way should it go?

We’ve also included Insights’ Special: Color Psychology for Branding of Small Businesses which will definitely enlighten you about the implementation of vivid colors to promote your entrepreneurial business.

Hope this issue of the magazine will definitely appeal to you.

Happy Reading!

Cover Story Article

28 Insight’s Special Color Psychology for Branding of Small Businesses

VerseOne

10

Designing Intelligent and Customized Content for Business

CXO 24

38

50

Expert’s Column

Leadership Insight

Expert’s Talk

3D-Printing Which way should it go?

Programmatic : The Automation of the Advertising Industry

A New Paradigm in Micro-assembly : Contactless Manipulation

C O N T E N T S Algo.ai

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Where Artiď€ cial Intelligence Meets Enterprise Decision-Making

Citrus Informatics

20

Deď€ ning a New Era of Software Development

Franz Inc.

32

A Global Leader in Graph Database Technology

GA Connector

34

Offering Unique Marketing Solutions Globally

MaxMD

42

A Pioneering Architect of HIT and Interoperability Solutions

MultiTech

44

Voyaging Beyond the Benchmarks of the IoT Industry

RM Applications

48

Offering Cutting-Edge Bespoke Solutions

Seceon

52

Offering Comprehensive Cybersecurity Solutions

Secucloud

56 Startup Canada

58

Fostering an Entrepreneurial Culture in Canada

Innovative Cloud Solutions for a Safer Cyber-World

Editor-in-Chief Pooja M. Bansal Senior Editor Anish Miller Managing Editor Upama Goswami Executive Editor Stella Andrew Contributing Editor Abhishaj, Suhel Mashayak Visualiser David King Art & Design Head Amol Kamble Art & Design Assistant Priyanka Rajage Co-designer Paul Belin Art & Picture Editor Asha Bange Business Development Manager Mary D’souza Marketing Manager Sophie Smith Business Development Executive Sherin, Kevin, Jennifer, Swapnali Sales Executives Joseph, Mary, Judy Technical Head Jacob Smile Assistant Technical Head Pratiksha Patil Technical Consultants Amar, David, Robert Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Prashant Chevale SME-SMO Executives Gemson, Uma Research Analyst Eric Smith Circulation Manager Tanaji sales@insightssuccess.com

April, 2019 Corporate Ofces Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

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VerseOne Designing Intelligent and Customized Content for Business

We are dedicated to providing our customers with innovative digital transformation solutions across multiple channels that deliver outstanding customer engagement and user experiences.

D

igital transformation is affecting almost every industry, whether it’s banking, manufacturing, retail, transportation, energy, and more. With the rise in data-driven marketing strategies, today’s companies are becoming agile, people-oriented, innovative, modernized, efficient, and more customercentric. Many businesses are starting to perceive the potential of digital to engage customers externally as well as streamlining internal processes. One of the leading companies providing the best digital solutions, with over 14 years of successfully blending creative and digital knowhow, is VerseOne. Headquartered in Surrey, England, VerseOne Group is a well-established and successful digital services and technology integration organization. The mission of the company is to deliver highly-personalized, functional, and beautifully-crafted digital transformation solutions that offer the best engagement and experience for anyone accessing its customers’ business content.

The company blends deep knowledge of its target market sectors with powerful web applications and other bestof-breed technologies and services to create customized, cutting-edge, and value-for-money web and mobile solutions for customers.

Alan Neilson Founder & Executive Chairman

We believe that effective and intelligent managing and sharing of business content creates unique competitive advantages and real return on investment.

Smart Solutions and Services “We put our customers’ requirements at the heart of what we do by helping them cut through the online noise to deliver their content and messages to their target audience on any device and in an intelligent, personalized and effective way.”

Content is essential for brand building; it is the most vital asset for any business. VerseOne believes that effective and intelligent managing and sharing of business content creates unique competitive advantages and real return on investment. They understand the importance of organizational content and invest heavily to provide secure software solutions to its clients. Its abilities to transform business content have been acknowledged by various global leaders.

Since its inception, VerseOne has focused on providing easily adaptable and completely reliable web solutions. It gives web technology platforms and digital and creative services to the social housing, healthcare, local government, and broader commercial markets. The prime focus is to provide advanced solutions that deliver real value and return on investment (ROI), whilst being incredibly easy to deploy and having a low and predictable cost of ongoing ownership. VerseOne’s digital services and technology platforms power over 200 websites, intranets, secure portals, and stakeholder management solutions.

Torchbearer of VerseOne A fervent leader who has passion for innovation and the ability to think creatively, Alan Neilson is the Founder and Executive Chairman of VerseOne Group. He earned his BSc degree in Computer Studies and has the wide experience that comes of more than 30 years in IT. Alan also acts as a director, adviser and investor for several IT and technology startup companies. Alan was the CEO and one of the founding directors of royalblue technologies plc—a wholly owned subsidiary of royalblue group plc (now Fidessa group plc, FDSA.L). He was involved in all aspects of growing that company from a small start-up in 1991 to a highly successful and dominant software and services organisation where he sat on the main board. During his 15 years at royalblue he gained experience of corporate finance, due diligence and acquisitions as part of the company’s growth—which culminated in the

IPO on the London Stock Exchange in 1997. At VerseOne, Alan is responsible for the company’s current and long-range strategy formulation and execution to maximize the group’s success through delivering innovative and value-for-money solutions to customers.

Accolades and Recognition VerseOne has received numerous recognitions and awards for its exemplary digital transformation solutions, including: • VerseOne has been recognized twice by Red Herring as one of the top 100 technology companies in Europe and by CIO as one of the global top 20 CMS providers.

• The company has been shortlisted as Technology Company of the Year 2017 by the UK National Technology Awards.

• VerseOne has held ISO 9001 certification since 2012 and Investors in People since 2015, testimony to the commitment to well-defined and rigorous processes and methodologies in everything the company does, and the high value placed on, and the quality of, the people working within the company.

A Culture of Creativity and Innovation Nurturing a culture of innovation accompanies a preloaded advantage of improved employee engagement and better solutions to business challenges. The company has a flat management structure and encourages employees to think

outside of the box. They strongly believe in listening and taking on board ideas and suggestions from staff, customers, partners, and other stakeholders. VerseOne provides equal opportunity as well as scope to everyone to exercise initiative and execute. Fundamentally, they don’t believe in or practice micromanagement: they believe that with the right culture and processes in place, people and customers can be both creative and innovative within a framework of quality and collaboration.

Secret Behind VerseOne’s Success The company considers the people that make up the team within the business as the biggest asset and empowers them to make prolific contributions toward achieving the company’s vision. Equally important are the customers: it is crucial to connect with them, understand their needs, and add value to business.

Moreover, the company believes that the right culture is also one of the factors behind its success: communication a key mantra and a cornerstone of the business’s culture, be it internally or externally with customers.

Overcoming Challenges In this era of digital disruptions, players in the technology sphere are facing increasing stress to improve time to market and ensure their offerings are best in class. For VerseOne, the biggest challenge was to find and convince the early adopter companies they approached that they had the resources and the commitment to deliver on their vision. In spite of the to-be-expected

We provide one of the best digital transformation solutions across the UK.

Through our innovation, quality, and culture we are constantly offering new ways to help our customers make the most out of technology, design and content.

setbacks, they kept the confidence and the determination alive until the right champion customers presented themselves. Moreover, the company was entirely funded by the founders; this self-imposed limitation on finances also presented real challenges.

These challenges have taught some important lessons. ‘If you really believe in your vision and feel it would make a significant difference to the market sector you have in mind, don’t give up and keep searching and pushing forward. With hindsight, we would’ve secured external finance earlier in the company’s life which would’ve allowed us to propel the business forward much more rapidly.’

A Roadmap for Digital Transformation Digital transformation is game-changing and its providers are indispensable.

It is not just about being digital: at heart, it is about remodeling business strategies to be customer-centric, agile, and innovative. Explaining the disruptive approach, the founder of the company says, “a business idea looking for a solution is much less likely to succeed than a business idea that is either addressing an existing need or improving on how it’s being addressed.” He envisions more extensible and future-proofed product and service offerings. The company evaluates the latest products, best practice methods, and design trends to ensure its offerings remain cutting-edge.

Featuring the Future The commitment to the customer experience by everyone at VerseOne also enables the company to take a long view. The company is constantly evaluating the latest products, best practice methods, design trends, and how best to incorporate these into the offerings. VerseOne ensures its solutions are extensible and future-proofed, developed using open standards to provide vigorous integration with the customers’ existing business technology platforms. It is also the source of the commitment to security and data protection, with all of VerseOne’s hosted solutions located in ISO 27001 data centers within the United Kingdom.

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Amjad Hussain Co-founder and CEO

Algo.ai Where Articial Intelligence Meets Enterprise Decision-Making

T

he present technological era, in brevity, is on the path to leading the human race to an unimaginable zenith. Largely influenced by the advancement and mass adoption of Artificial Intelligence, our daily lives are being improved and enhanced ceaselessly by organizations which are leveraging this reformative technology. One profound example of such prolific organizations is Algo.ai. The company is on a mission to assist its customers in utilizing big data and AI to improve their business operations, customer experiences, and their bottom lines.

help users intuitively through complex enterprise environments to make stronger, faster, and more informed decisions. Last year, Algo.ai was featured in Top Bots’ Essential Enterprise AI Landscape, 15 Most Promising Cognitive Startups by Startup City Magazine and 10 Most Promising BI and Analytics Solution Providers by Insights Success Magazine. As a 3-year old startup from Michigan these are impressive accolades which brought them to our attention when compiling the list of 20 most innovating companies to watch in the coming year.

Algo.ai’s ever-growing suite of fullstack AI services aids data-driven decision-making across enterprises.

The company turns its unique blend of machine learning, natural language processing, data analytics and workflow automation into products that

Delivering Innovation Algo.ai’s primary focus is upon its customers’ success. The company believes in doing anything and everything to ensure its customer partners receive exceptional ROI from all its solutions. Algo.ai prides itself on

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creating long lasting relationships with every single customer it has partnered with thus far.

Algo.ai offers incredibly flexible, custom-implemented full-stack AI applications primarily for Supply Chain operations such as Inventory Management, Demand Forecasting and Planning, Warehouse Optimization, Business Intelligence, and many more.

It also offers Vendor Managed Inventory as a Service (VMIaaS) using its SkyLight and Algo platforms. The company exhibits distinction in combining its powerful horizontal Enterprise AI platform with industry leading subject matter expertise and full-service B2B integration.

The company places a very high value on treating its team well, especially since sometimes the work can be very demanding with tight timelines and a

|April 2019|

build solutions to meaningful and complex problems for enterprise customers.

We believe in doing anything and everything to ensure our customer partners get exceptional ROI from allour solutions.

fast pace of development. It fosters a very flat organizational culture so that every team member has a chance to really make their mark and make sure that their opinions and input is valued thus resulting in great collaborations across departments and innovations that can be tested and deployed quickly.

The company also invests in its offices by providing an uplifting, comfortable and creative environment for its high energy team to enjoy coming to work every day. It takes pride in its positive and inclusive culture and this helps the company attract and retain top talent.

Setting Benchmarks Driving an organization towards unprecedented glory can only be achieved by a proficient leader. With no speculations of any kind, Amjad Hussain, the Founder and CEO of Algo.ai,is made of the same mettle.

Amjad’s mission is to enable people and machines to work together for superior outcomes.

During its early period, the company faced considerable challenge in finding the right personnel and turning its vision into a reality. As such, Amjad dedicated his time and efforts to build a passionate team of artificial intelligence scientists, software engineers, and industry domain experts. He brought a small team of driven, dedicated, and talented people together to use diverse AI methods and architectures running on Big Data to

|April 2019|

An entrepreneur by heart, Amjad is a CEO during the day and an avid AI algorithm designer by night. With a resolute focus on Artificial Intelligence, Amjad earned his Masters’ in Electrical Engineering and Computer Science from UMIST, in the UK followed by an MBA from MIT. He has been recognized amongst the Crain’s ‘40 Under 40’ Executive Award for his pioneering contributions in advanced analytics. Amjad also boasts an Advanced Management Program from Harvard and Stanford.

Amjad believes that AI is going to be overhyped in the short run and underhyped in the long run. Taking this landscape into consideration, Amjad says, “Algo.ai will focus on a narrow AI field, applying diverse AI methods and architectures on data for business decision making, workflow automation, and unique customer experiences.” He also adds that the company envisions a future where it continues to build Enterprise AI applications to help people make smarter decisions in an uncertain environment.

Leaping Over Hurdles Commenting upon the challenges he has and continues to face, while leading the company, Amjad expresses, “Bootstrapping an Enterprise AI company comes with considerable challenges since most of the advanced functions of the platform rely on specially trained algorithms using proprietary customer data. This means that you have to work painstakingly for each new customer and feature before it can be productized and scaled.”

In Amjad’s opinion, doing this without a large amount of funding up front means that one has to be very creative and disciplined in every aspect of the business, always weighing priorities and operating within the constraints of the customer generated revenue. “This

has taught us to be very lean and creative. Ultimately we are very glad we went this route because we have been able to stay in control of the company mission and stay true to the promises we have made to our team and our customers,” he adds.

A Vision of Progress Algo.ai aims at continuing to grow both in customer footprint, global footprint, and domain footprint. The company inaugurated its first office in London last year to service its international clients, and its implementation roadmap and product roadmaps are already packed for 2019.

In addition to building out the core Algo.ai platform and the company’s associated Inventory Management and Supply Chain functions, it is also investing in incubating complementary technologies for its enterprise customers in Retail and other industries. In this regard it is developing products in Computer Vision, Facial Recognition, Augmented Reality and more. “We love incubating complementary technologies that our customers need and are happy to be a go-to technology partner for building new experiences using AI for our customers”, Amjad adds.

One of these endeavours brought about the existence of AlgoFace which is a suite of SDKs to empower beauty brands and retailers with the ability to create hyper-personalized digital buying experiences. AlgoFace team is now growing and with a strong demand for the technology we will be seeing AlgoFace growing and impacting the market significantly in 2019.

Amjad sees this growth happening both organically through customer referrals and partnerships, as well as a smart M&A strategies. “We are always looking for small innovative teams that are building something great that fits into our platform or solves a pain point our customers are dealing with”, says Amajd.

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Sarji Founder and CEO

Citrus Informatics Dening a New Era of Software Development

W

ith the market always clamouring for solution differentiators, organizations are racing against time trying to push innovative and niche solutions to the market. With its simple ideology of creative thinking combined with the use of cutting-edge technologies, Citrus Informatics established in the year 2010, caters to the needs of the international IT market by providing high quality, reliable and affordable solutions that are delivered on time.

Citrus Informatics offers IT consultation and software development services to a wide variety of clients from USA and Middle East in the project management, healthcare, logistics, educational, non-profit, 20

broadcasting, litigation support, manufacturing, energy, healthcare networking, risk management and real estate space.

Well-defined processes and best practices combined with technical expertise have helped Citrus Informatics develop innovative and robust solutions pertaining to the highest quality standards. Timely deliveries of projects requiring little or no maintenance has made Citrus Informatics a partner of choice for more than twenty-five customers around the globe.

Wide Array of Unique Services With expertise in providing solutions for healthcare, cold chain, logistics,

real-estate, non- profit and e-commerce domains, Citrus Informatics is familiar with the standards, protocols and regulations applicable in each of these spaces. This kind of knowledge cannot be taught but it can only be learned through practical experience working closely with people in these spaces, making Citrus Informatics, an even more valuable organization.

The company provides a wide array of management and engineering services including IT Consulting, Project Management, Technology Management, Product Management & Engineering, Architecture, Application/Solution Development, Mobile Apps, Database Design and Administration, Data Analytics, Machine Learning, Cloud Computing, |April 2019|

solutions that are delivered on time thereby bringing value to every solution they deliver.

We develop solutions that support extensibility for the future without requiring a base rebuild.

UX Design, Testing and Quality Assurance, as well as Digital Marketing.

Citrus Informatics is proficient in multifunctional and multiple technology solutions and has in-depth experience in integrating third party APIs, applications, solutions, services and Social Networking platforms.

Secrets behind the Flourishing Success “Honesty, Customer Focus and Technology Expertise are the key factors behind our success”, asserts Sarji, the CEO. “We just don’t create a one size fits all solution. Every solution is tailored based on the requirements of the customer”, he continues.

Staying on top of the latest technologies has always been a part of the Citrus culture. This allows them to harness its power to enable the clients to seize opportunities and respond to change with agility. Citrus Informatics considers human resources and knowledge as its primary assets. Citrus aims at adapting to the changing customer requirements while providing high quality, reliable and affordable |April 2019|

Services Customers Count on Reliable service and project deliveries are the reasons the customers always count on Citrus Informatics. The processes, methodologies, and tools that are used as part of the integrated project management approach result in better quality products. This coupled with robust frameworks and components ensures reduced cycle times, fast product delivery, lower cost of ownership, better risk mitigation, faster return on investment and quicker time to market. Despite outsourcing, clients have complete flexibility and control in every stage of product development.

Netspective Communications LLC since 2010, Board Member & Senior Technology Consultant for Alim Foundation since 2010, and IT Advisory for RGB Broadcasting Equipments (India) Pvt. Ltd, since 2010.

Prior to his stint at Citrus Informatics, Sarji has played key roles for many organizations including Atinav LLC and Avenir Inc in India and USA as Senior Vice President- Technology. He has also served as Head of Project & Operations at UCI Technology Private Limited (Software R&D Division of Trading Room Technologies, USA).

On the educational front, Sarji holds a B.Tech degree in Computer Engineering, PG Diploma in Software Marketing, and an MBA in Operations Management.

A Leader with Umpteen Potential What the Future Holds Sarji, the Founder and CEO of Citrus Informatics has been instrumental in the growth of the company. A leader, entrepreneur and an influential manager, Sarji brings to Citrus Informatics more than 22 years of IT industry experience from USA and India. He has diverse experience of spearheading large IT Divisions spanning Program & Project Management, Infrastructure & Operations Management, People Management, Research, Product Development & Engineering, Technology management, Application development, Information security and Quality Management across a broad spectrum of verticals in the IT industry in USA and India.

The company will continue to bring value to its service sector but will also aim to move to a strategy to fulfil the market needs with their own products and solutions.

“In the future, we would like to have our own products which we believe can make a difference to the people and the marketplace. We plan to identify niche areas and build products which can solve specific business needs and are needed for the global IT market.

Eventually, we would like to have our revenue coming mainly from our products,” Sarji concludes.

Apart from serving Citrus Informatics, Sarji plays different roles for organizations in the USA. The roles include: Offshore In Charge for TCTI Inc since 2009, Offshore Head for 21

3D-Printing Which way should it go?

Markus Ulrich, Founder and CEO

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|April 2019|

Expert’s Column

A

few decades ago, 3d printing was quite easily comprehensible, its three major technologies quickly distinguishable:

Stratasys in 1989; no big evolution can be found here, today´s precision allows for 20 micron layers on good machines, and material diversity grew, like bronze, wood, various plastics, etc.

1.: Chuck Hull polymerized resin by laser on a top down machine –invented SLA and founded 3D Systems in 1986. Today resin is polymerized by a Laser, by a thumbnail-sized chip containing

About the Author Markus Ulrich is the Founder and CEO of geniusthingks, the holding of geniusprinters. His think-tank offers unconventional solutions for tough nuts to crack. Markus studied mechanical engineering, founded and led an IT-database company for 13 years and built machines for all his life.

1-2mio switching mirrors, or by displays like your mobile or TV. 2.: At about the same time Carl Deckard lasered plastic powder invented SLS and founded DTM, later bought by Chuck Hull´s 3D Systems.

Arguably the most promising technology? To be discussed in this essay in the later section.

3.: Scott Crump melted a plastic filament extruded by a heated nozzle that laid one beam on top of the other like a Canadian blockhouse –invented FDM and founded

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What followed was Polyjetting, where resin is pressed out of a printhead like the one in your ink jet printer at home, and binder jetting, where a liquid is jetted onto a powder layer on the print bed so that the neighboring spheres are “glued” together. And barely adopted outsiders like printing and cutting copy-paper, gluing page onto page.

However, even taking into consideration that annoying post processing has been conveyed to neighboring machines –now we are talking systems, space for machine parks, and cost- the 3D printing hype came to an end, as reflected by the stock market´s 3d printing index PRNT, which is so recent (you guess why?) that I have to show you its heavy weight´s former chart development in a second graphic in order to let you esteem the gravity of hurricane that burned previous 3DPETFs to ashes:

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because of ego trips and the need to avoid costly patent wars, so every “inventor” slightly modifying a melting (FDM/SLS) or polymerizing (SLA/Jetting) process finds another abbreviation for his “paradigm shifting” methodology, enabling him to found a company and trying to enter the hall of fame.

The technologies are quite easy to differentiate by use: FDM= consumer market, the rest is for the industry, as the other processes are dangerous (high laser power, carcinogenic resins, nano-particles in powder, needing mask- protection, evacuation systems, inert gas chambers, etc).

However it is fair to say that even FDM printers ship to the industry in order to support show cases by providing prototypes. Remember how hard it was to understand the 2D drawing showing three sides and a lot of cross sections? Now the architect can show the palace to the sheik in 1: 1000 scale –well 1:100 would be sufficient for my house, and it still fits my wife´s palm.

All three major patents expired long ago, yet today we have to learn over 20 new technology-names –mainly

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Yet: 3D printing at home gets boring after a while, you cannot make all sizes in full color at a reasonable price, the stuff cracks –if the print succeeds at all…

Worse: The industry is unhappy, having hoped that the transition from prototype to mass production was just a decade to go; 20 years later it is still waiting. Which printer can replace cheaply ABS-granulate injection-molding machines producing by the millions, especially when the powder is at least ten times

the granulate´s price? Post processing is another nightmare, besides dim surface finish, part accuracy, strength, porosity, repeatability, etc. We can quickly exclude FDM from the mass producer´s wish list, as the quality, especially in Z, will usually be too bad to ever receive functional parts.

The FDM process is well understood and might need color, so we built a 6 filament printhead prototype with load control and 2µm filament movement detection.

You may have heard of the many breakthrough technology providers like electron-beaming Arcam, Fusion Jetting HP, powder-reusing Aerosint SLS (yes, plastic powder 10-100 times more expensive than the injection molded granulate regularly cannot be reused and has to be wasted!), and we see the advantages of these tech-modifications, but mass production? No way! Arcam´s technology serves the military, aeronautical and medical industry, it´s for the Formula 1 race car, not for your Toyota. It prints the rocket, not the sprocket, to give you a picture.

So instead of bothering you with detailed tech-discussions of “sideways” technologies –those that remain but wont give new hope,

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possibly leading to no-where- I chose to analyze in a moment those methods that have a chance to tempt serving as alternatives, eventually even as replacements, for the mass production systems like injection molding.

inventions as we will see in further discussions. An automatic 24/7 industrial MJP 4-table printer version is shown here.

Still let me quickly give you an overview of the technologies that I don’t think will change the world: All resin-based inventions can only emulate functional materials. Those products being “born” in a vat of homogenous resin will hardly show multiple functional properties at the same time. SLA printers make precise objects for good prototypes.

Binder Jetting may be used to bind sand for big (later molten) objects.

Other than that I don’t see the point to keep that old tech alive.

LOM/SDL done paper-works should be replaced by colored FDM objects.

SLS/SLM/DMLS/EBM: Metal or plastic? Sintering or melting? What “adhesion” quality?

Polyjetters using resin are precise, colorful and of better quality than SLA. Here we still have a speed problem, so at geniusprinters, we invented a vertical drum with printheads installed at the inside, jetting to the outside. Unidirectional rotations are much faster, and this principle applies to many of our

All that needs to be discussed is: Fusing Powder.

You already learned that EBM makes that NASA stuff, an electron beam melts powder on a preheated layer, the part´s surface is rougher compared to SLM machined parts, and the support-points are harder to remove, but the part´s strength is usually better. Hot isostatic pressing helps to come even closer to wrought parts quality. No cheap stuff, but the best we have got so far for “freestyle” designs.

The SLS/DMLS process in contrast doesn’t melt the powder but just sinters it by staying below the material´s melting point. The part´s strength is worse, internal porosity of 30% cannot match molten part´s strength. Why is that? Well, look at this picture, what is wrong here?

to: produce a (drum) printer that is at least 200 times faster than HP´s current Jet Fusion system (another powder sintering process) AND to eliminate the empty-volume-weakpart-problematic AND to overturn the poor surface finish restrictions, AND to work for ceramic, metal and plastics.

That´s exactly what we did at geniusprinters! We are looking for an investor enabling us to exploit our patents, building the world´s first powder-based 3D printer that can print a layer of 1/4m² within 100 milliseconds.

Other inventions within our patent portfolio we are keen to bring to live are gel-printing robots allowing for objects of unmatched volumes of 10-100m³, and house printing robots.

The circle can neither transform into a rectangle of the same layer height, nor could the sphere turn into that cube! Powder printing works best with stacked spheres. 1-Pi/(3x root2) gives you the minimal empty volume, ca. 26%, so 30% is no modest estimate.

In order to revolutionize the 3D printing world by replacing injection molding machines, the task would be |April 2019|

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Branding of Small Businesses

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he psychology of color, being an essential element for unique brand identity, impacts the outlook of the target customers. Color plays a vital role in your customer’s perception of your brand. Color psychology is the research realm of the impact of colors in human behavior and decision-making. The use of different colors in the marketing of a brand influences consumer emotions and purchasing decisions.

Choosing a dominant and impressive color for the brand is crucial for any business. The color should be prevalent in every aspect of your business from your logo, brochures, website to product packaging or marketing. Selecting the most appropriate color for your business might appear to be a fairly complex task as different colors express different meaning in different context.

However, studies suggest some universal meaning for each color. Here’s an infographic to help you get a clear picture: 28

|April 2019|

Insight’s Special

Blue ­Blue is perceived as trustworthy, dependable, fiscally responsible, and secure. ­A universally popular color for its calming effect. ­Vastly used in Financial Sector.

Yellow ­Yellow, the sunshine color represents op mism, happiness, crea vity, light, and warmth. ­Has the benefit of being bright enough to grab a customer’s a en on from a distance. ­Domina ng when used as a seasoning along with a darker shade.

Red ­Triggers powerful emo ons both posi ve and nega ve. ­Creates a sense of urgency hence effec ve for big sales. ­Frequently used in fast-food, fast cars, and lingerie sector.

|April 2019|

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Green ­Green connotes health, freshness, and serenity. ­Relaxing to the eye, Green is widely used in the health sector. ­Deeper greens are associated with wealth or pres ge, while light greens are calming.

Black ­Black creates drama and connotes sophis ca on. ­The sparing addi on of a shining color with black can add energy to sophis ca on. ­This is the color of upscale luxury items.

Pink ­Hot pink shade conveys youthfulness, fun, and excitement while pale pinks are more roman c. ­Any pink shade will give your brand a feminine touch. ­Pink or magenta is a posi ve color inspiring comfort and represen ng hope.

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|April 2019|

Orange ­Orange evokes exuberance, fun, and vitality. ­The lighter shades appeal to an upscale market. ­Peach shades rhyme well with beauty salons and restaurants.

White ­White connotes simplicity, cleanliness, and purity. ­It requires restraint in design while using as a dominant brand color. ­Well-executed, it can offer your brand a modern, sleek, simplis c, and clean look.

Purple ­Triggers powerful emo ons both posi ve and nega ve. ­Creates a sense of urgency hence effec ve for big sales. ­Frequently used in fast-food, fast cars, and lingerie sector.

-Upama Goswami

|April 2019|

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Jans Aasman CEO

Franz Inc.

A Global Leader in Graph Database Technology

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n early innovator in Artificial Intelligence (AI), Franz Inc. is a leading supplier of Graph Database technology with expert knowledge in developing and deploying Knowledge Graph solutions.

The foundation for Knowledge Graphs and AI lies in the facets of semantic technology provided by AllegroGraph and Allegro CL. Franz Inc. provides a variety of services as part of its Knowledge Graph platform solution-- from architectural consulting and technical seminars to training.

Franz’s flagship product, AllegroGraph, provides the necessary power and flexibility to address highsecurity data environments such as HIPAA access controls, privacy rules 32

for banks, and security models for policing, intelligence, and government.

The Prolific Leader A Ph.D psychologist and expert in the Cognitive Science Jans Aasman is the CEO of Franz.com. As both a scientist and CEO, Dr. Aasman continues to break ground in the areas of Artificial Intelligence and Semantic Databases as he works hand-in-hand with organizations such as Montefiore Medical Center, Blue Cross/Blue Shield, Wolters Kluwer, Merck, AstraZeneca, N3 Solutions, BAE Systems as well as US and Foreign governments.

Dr. Aasman is a frequent speaker within the Graph and AI technology industry and has authored multiple research papers and numerous patents.

Dr. Aasman spent a large part of his professional life in telecommunications research, specializing in applied Artificial Intelligence projects and intelligent user interfaces. He gathered patents in the areas of speech technology, multimodal user interaction, recommendation engines while developing precursor technology for today’s smart devices.

The Unique Product Franz stands apart from other Graph database vendors by offering Semantic Graph database technology based on RDF, a W3C standard model for data interchange on the Web. The company’s flagship product, AllegroGraph, is a high-performance Semantic Graph Database that processes data with contextual and conceptual intelligence to perform |April 2019|

AllegroGraph turns complex data into actionable business insights.

queries of unprecedented complexity and support predictive analytics that help companies make better, real-time decisions. Unlike relational databases, AllegroGraph provides the unique ability to infer or understand the meaning of information and link new information automatically, without manual user intervention, coding or the database being explicitly prestructured.

AllegroGraph—Graph Database for AI Knowledge Graphs Artificial Intelligence (AI) is one of the top investment areas for companies looking to improve ROI on operations and products, and to create customer 360 views. Using AI to create “Enterprise Knowledge” and link it across the Enterprise to create a “Knowledge Graph” is a key differentiator for companies in an everincreasing competitive landscape.

The foundation for Knowledge Graphs and Artificial Intelligence lies in the facets of semantic technology provided

by Franz’s AllegroGraph database.

Graph databases, such as AllegroGraph, provide the core technology environment to enrich and contextualize the understanding of data. The ability to easily integrate new knowledge is the crux of the Knowledge Graph and depends entirely on semantic |April 2019|

technologies. AllegroGraph enables organizations to gain sophisticated insights and predictive analysis from highly complex, distributed data – exceeding the possibilities of conventional databases and laying the foundation for Knowledge Graphs and Artificial Intelligence solutions.

Unlike traditional relational databases or other NoSQL databases, AllegroGraph employs graph technologies that process data with contextual and conceptual intelligence.

AllegroGraph is able to run queries of unprecedented complexity to support predictive analytics that help organizations make more informed, real-time decisions. AllegroGraph is utilized by dozens of the top Fortune 500 companies worldwide.

Gartner recently identified Knowledge Graphs as a key new technology in both their Hype Cycle for Artificial Intelligence and Hype Cycle for Emerging Technologies. Gartner’s Hype Cycle for Artificial Intelligence, 2018 states, “The rising role of content and context for delivering insights with AI technologies, as well as recent knowledge graph offerings for AI applications have pulled knowledge graphs to the surface.”

“Rapidly connecting new knowledge is a key competitive advantage delivered

by Knowledge Graphs and the core technology depends on semantic graph databases.” said Jans Aasman, CEO of Franz.

A Knowledge Graph represents a knowledge domain and connects things of different types in a systematic way by encoding knowledge arranged in a network of nodes and links rather than tables of rows and columns. People and machines can benefit from Knowledge Graphs by dynamically growing semantic network of facts about things and can use it for data

integration, knowledge discovery, and in-depth analyses.

Gartner also featured AllegroGraph in a recent report that explains the importance of using semantic technology to drive business value out of data. In the report, Gartner’s Analyst noted, “Unprecedented levels of data scale and distribution are making it almost impossible for organizations to effectively exploit their data assets.

Data and analytics leaders must adopt a semantic approach to their enterprise data assets or face losing the battle for competitive advantage.” (Source: Gartner, How to Use Semantics to Drive the Business Value of Your Data, Guido De Simoni, November 27, 2018.)

In today’s data-driven environments, the ability to analyze data from diverse sources is becoming a top priority for every CIO. Organizations in a myriad of industries including healthcare, intelligence/defense, life sciences and financial services need to quickly analyze streams of structured and unstructured data from heterogeneous sources to effectively compete and make informed decisions. However, traditional relational database technology is inadequate for today’s complex analytics requirements.

Forrester Research stated, “Graph databases are a powerful optimized technology that link billions of pieces of connected data to help create new sources of value for customers and increase operational agility for customer service. Because graph databases track connections among entities and offer links to get more detailed information, they are wellsuited for scenarios in which relationships are important, such as cybersecurity, social network analysis, eCommerce recommendations, dependence analysis, and predictive analytics.”

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Sergey Zuev CEO & Founder

GA Connector

Offering Unique Marketing Solutions Globally

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he Story of Inception In early 2015, GA Connector was founded to solve a very specific problem. The CEO, Sergey Zuev, was running PPC ads for another project. He realized that although he was getting plenty of cheap clicks, his overall ROI was low, and he had no idea which ads were actually generating revenue.

One of Sergey’s customers shared an idea that helped him fix this. He realized that he could bring Google Analytics-style traffic source information into the CRM, which would allow calculating the ROI of each marketing channel.

Next, Sergey showed this solution to marketers working in some of the 34

leading companies in their industries (from SaaS to the financial sector).

They were in awe and wanted to implement this in their companies as well.

Word spread quickly, and a business was born. GA Connector now proudly serves sales and marketing teams of all sizes around the globe, from small businesses to a Fortune 250 company, and even the world’s largest Islamic bank.

Products and its Unique Stats GA Connector offers a product that allows companies to discover their most profitable marketing channels by connecting their CRM with Google Analytics.

The main advantage over competitors is that they provide the main feature of marketing automation tools (lead tracking) for a fraction of the price that marketing automation companies charge.

The Dynamic CEO Sergey Zuev, the CEO of GA Connector started his entrepreneurial journey as a provider of software development and digital marketing services. Sergey created a small agency that helped startups and businesses with building web applications, mobile apps and lead generation through PPC advertising.

In April 2015, Sergey founded GA Connector. GA Connector helps businesses understand which of their |April 2019|

We give you control over the kind of customers your business is attracting.

We were struggling to understand our prospects’ path on our websites.GA Connector provided us with a simple and quick solution to this problem.

Now we are able to see the full path of our prospects in Salesforce, and from what source and website page they converted.

Oren Zigelman Marketing Manager at BPM College

marketing campaigns produce the most sales opportunities and revenue. The team achieves that by integrating Google Analytics with CRM systems such as Salesforce.

Clients’ Appraisals

With GA Connector, we can use Salesforce to report on where exactly our revenue and new customer accounts are coming from:paid, organic,social and referral channels, right down to each keyword. We’re now in a much better position to acquire new customers in the most cost-effective manner, allowing us to maximize marketing ROI.

Samuel Stadler VP Customer Acquisition & Marketing Technology at Unleashed Software |April 2019|

With GA Connector, we are able to see the direct impact of our advertising. Now that GA Connector populates visitor source elds, we are able to push and segment these leads through our marketing automation system into specic Salesforce campaigns.

We can now trace protability back to specic trafc sources, not just users.

Steve Grifn Sales and Marketing Operations Manager at 3Q Digital, a Harte Hanks Company

You’d be spending big money on Google Ads and you didn’t know where you are getting the money back. Whereas now we can really track it. We’re a small company so our budgets are really tight. GA Connector really helps us identify that whatever we’re spending, we're making money back.

Justina Paukstyte Digital Marketing Executive at Barry Packaging

We run a report once a quarter. That’s it.

One report. It saves us thousands of dollars.

Which keywords are producing the most protable customers?

That’s all. And then we adjust our campaigns.

Steven Shaer Consultant at Atlantic CRM

Creative Ambience at Work GA Connector is a small but dedicated team of developers, marketers, and auxiliary staff led by CEO Sergey Zuev. The company is a fully remote team, with members from the United States, Europe, and Asia. This allows them to hire the best of the best, no matter where the employees live. For the company, the advantages of working with a diverse team trump those of geographical proximity. The team at GA Connector overcomes the challenges of working remotely through trust, Google Hangouts, and lots of documentation. Being able to work remotely is one of the reasons for maintaining creativity and maintaining healthy work environment.

The Future Ahead Sergey asserts regarding his future plans and ambitions, “I believe that closed-loop marketing (which is what GA Connector helps achieve) will become and industry standard way of tracking online marketing performance. Our goal is to help more and more businesses implement closed-loop marketing and skyrocket the ROI of their online marketing campaigns.”

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Projjol Banerjea Founder & CPO

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|April 2019|

Leadership Insight

Programmatic The Automation of the Advertising Industry

H

ow It All Started

About the Author Projjol Banerjea is the Founder & CPO of global data company zeotap. He is also a serial entrepreneur, an active angel investor from computer vision to fashion, and an alumni and entrepreneurship advisor to both Oxford and DePauw universities.

Projjol spent the lion share of his career in the technologically advanced digital advertising industry, holding leading positions at enterprises like moboqo, Fyber, Surn and Cummins. He holds an MBA from Oxford's Saïd Business School, an MS in Informatics (HCI) from Indiana University and a BA in Computer Science (summa cum laude, Phi Beta Kappa) from DePauw University.

|April 2019|

Automation has been around us for quite some time but its widespread adoption across marketing and advertising started around a decade ago. It wasn’t until 1992 that the first marketing automation tool from IBM named Unica was developed. That marked the beginning of a revolution, and the automation of other marketing processes such as advertising followed soon after.

When websites’ popularity grew in the early 2000s, brands found it challenging to keep track of all the advertising banners they were placing in different sites. Several adtech platforms, such as ad networks and ad servers, emerged with the purpose of automating this process and making it easier for advertisers to reach their desired target audiences. Then, in 2007, the landscape experienced a seismic shift when the iPhone was launched: in just 4 years, mobile and Internet users doubled, applications appeared, and the industry encountered a host of new challenges.

That's when programmatic first made an appearance as the veritable saviour.

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Benefits of Programmatic

Impact of Automation in the Advertising Industry

Programmatic introduced the algorithmic sales/purchases of advertising space in real time. By this model, different advertising technologies were used to automate the buying, placement, and optimisation of media inventory.

Programmatic ads started to be placed using real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and of late, has forayed into connected TV.

Shift in the role of CMOs

Programmatic advertising simply cut out the middlemen in the ad transacting process. ‘No human intervention’might have sound scary in the beginning, but the benefits that came with it were simply too significant to ignore: 1. From Media to Audience Buying – This industry shift meant that instead of deciding where an ad was going to be placed, brands could now choose which audiences they wanted to target, even if they were scattered around different sites on the Web. 2. Increased Audience Accuracy and Reach – Programmatic advertising let brands specify their exact target audiences, with high levels of granularity, while increasing reach. Today, around 3.5 billion people around the globe browse the Internet daily and, via programmatic, advertisers have access to all of them.

3. Real-Time Insights and Transparency – In an automated ecosystem, gathering and analyzing data became more efficient and could be used to draw insights to improve the efficacy of any campaign. It became easy to track ad performance and adapt strategies along the way, if required, often in-flight i.e. while the campaign was underway.

4. Greater Efficiency – Programmatic became one of the most efficient modes of advertising. The realtime tracking, precise targeting and incisive optimization, all clubbed together, resulted in much higher return on investment (ROI) than previously achieved.

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In today’s fast-changing world, a CMO must constantly evolve his role and broaden his expertise to keep abreast of the latest trends and technologies. CMOs will need to gain a deep understanding of these new tools, and also have to navigate the rapidly emerging topics of data privacy and compliance. As a result, there will be a need for a closer collaboration with CTOs, CDOs and CIOs. Rise of the CDOs The designation of a Chief Data Officer (CDO) is fairly new but the number of people assuming this position has grown threefold in the past five years. The job of a CDO is all about cultivating methods of using data for value creation and revenue generation. Since CMOs require data for their marketing and advertising activities, the two roles will continue to be ever more closely related.

CMOs might spearhead the adoption of digital practices, but the CDOs will be the ones helping in establishing the platforms to put the practices in place.

Conclusion If there’s one thing for certain it’s that programmatic is here to stay: According to Zenith’s Programmatic Marketing Forecasts, in 2019 67% of the world's digital display advertising will be traded programmatically and the value of advertising sold programmatically will rise to US$84.9bn. Automation, in the form of programmatic, has unalterably changed the course of advertising, growing from a trending word or concept to entirely restructuring the discipline. But have we reached the pinnacle? Not quite. New technologies and data solutions continue to permeate the industry, offering novel opportunities for marketers and brands. In many ways, the best is still yet to come.

|April 2019|

Scott A. Finlay CEO & President

MaxMD A Pioneering Architect of HIT and Interoperability Solutions

M

axMD began with the idea of creating a secure healthcare domain on the World Wide Web. When the ONC announced the Direct Protocol the company recognized the power of the standard, adjusted their plan and joined DirectTrust.

MaxMD was one of the first HISPs to complete EHNAC Accreditation at the inception of the Direct Protocol in October of 2010. Now, MaxMD is an EHNAC Accredited Health Information Service Provider (HISP), Registration Authority (RA), and Certificate Authority (CA). The company has grown significantly since that time. The services have expanded upon Direct to offer unprecedented levels of data liquidity. This strategy

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positions MaxMD to create lightweight, scalable interoperability solutions that are easier to implement and less costly to maintain than typical HIE approaches.

The Team-Oriented CEO Scott A. Finlay, the President and CEO of MaxMD brings more than 20 years of global business experience, drawing on previous roles in business management and strategy. With expertise in assessing the feasibility of new business ventures and emerging technologies, Scott is also highly skilled at assembling, motivating, and guiding entrepreneurial product development teams.

At MaxMD he’s built a strong leadership team with engineering,

operations, sales, and marketing expertise. He encourages his execs to play leadership roles within the standards development communities.

CTO Bruce Schreiber is Chairman of the Board for DirectTrust and VP Business Development Lisa Nelson is Co-Chair of the HL7 CDA Management Group.

Distinguished Services and Products Leveraging standards such as FHIR, CDA, and Direct, MaxMD offers a modular suite of secure health information exchange solutions that enhance interoperability and scalability across the broadest array of applications, systems and devices.

|April 2019|

At the root of all our products and services are strict adherence to security based practices and the technical standards and policy requirements of the direct protocol.

MaxMD’s enhanced interoperability services suite includes a dynamic event notification system. ADT information and C-CDA document creation trigger clinical data to be sent to predefined endpoints in real-time without manual intervention. The rules engine eases interoperability across the care ecosystem delivering critical information to the right caregiver at the right time. The MaxMD HISP also utilizes a highly customized data integration engine to programmatically transform data payloads while in transit. Operational use cases include integrating with a legacy LIS to deliver lab results, reformatting data to be consumed by registries, and delivery of admission and discharge notifications.

MaxMD helps organizations replace expensive one-to-one interfaces with scalable, secure, non-persistent connections. Using Direct to access FHIR APIs is a unique service that leverages two different technical protocols to increase interoperability and scale the exchange of ePHI. This is a federated solution which enables a patient or provider to query and pull medical records simply by sending a Direct message. MaxMD leverages the

|April 2019|

trust-in-identity assured by a DirectTrust address to support authentication and authorization of an HL7 request to a FHIR API. It can be used by any application, from a desktop, or from the MaxMD App on mobile devices.

standards. MaxMD solutions address a wide range of needs across a diverse client base including healthcare providers, patients, and payers. The more these constituents realize the versatility of the Direct Protocol the more its pipeline grows.

MaxMD also has a natural language processing capability designed to make clinical information more actionable. It minimizes the time-consuming process of manually reviewing documents.

Lastly, MaxSignatures™ supplements the benefits of Direct Secure Messaging with digital signing of documents and/or forms.

The team is involved with the industry’s Standards Development Organizations. It helps it to stay abreast of government requirements and helps ensure its products remain consistent with the direction of key industry work groups that are shaping the standards for the industry.

The Two Basic Principles

Approaching Challenges with Brilliance The founders of MaxMD did not come from the healthcare industry, and apparently they approached its challenges in a totally different manner.

Initially, the team faced skepticism about its limited knowledge in healthcare. Facing that skepticism evolved into a positive attribute. We learned to listen to our customers, let their needs guide the solutions we develop.

MaxMD is a skilled team of engineers with deep technical expertise. The team provides leadership in the application of standards such as HL7 V2, C-CDA, and FHIR. The team believes success in interoperability lies in leveraging the power of available

MaxMD fosters an environment of intellectual honesty and open dialog between all team members and clients.

MaxMD has two basic operating principles. One is, “no one has a corner on the good idea market”. As a team we’re committed to a simple notion, “the best idea wins”. Everyone is encouraged to contribute their best.

When new folks join the team, they encourage them to voice their thoughts even if that thought seems to contradict the current plans.

Those two principles, combined with its commitment to listen to the customers, help the team stay current and evolving with the market. We are not too proud to learn something new from outside the organization. We foster curiosity and encourage creativity that helps clients solve their unique challenges.

Many clients in healthcare have similar challenges and the team offers tools that can be configured to work with legacy systems as well as new applications or HIT systems broadly.

Any organization that collects data or has a need to share data for care coordination or to reduce costs and improve patient outcomes can benefit from a scalable and sustainable approach to interoperability services.

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Stefan Lindvall CEO

MultiTech Voyaging Beyond the Benchmarks of the IoT Industry

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nnovation is the product of knowledge and a vision, and persistence acting as a catalyst. To innovate something disruptive, it becomes necessary to transcend its purpose. Organizations which follow this approach in delivering topnotch innovation are the ones that ceaselessly ascend the stairs of excellence.

MultiTech is a profound example of such organizations. Founded in 1970, the company has consistently developed and delivered industrialgrade equipment to enable data communications between machines. It is the company’s mission to make connected technology easy to adopt and use, by focusing on customer needs, developing innovative solutions, outpacing market change, leveraging best-in-class processes, and

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empowering its team to achieve and grow.

Currently, MultiTech designs, develops and manufactures data communications equipment for the industrial Internet of Things — connecting physical assets to business processes to deliver enhanced value.

The company’s commitment to quality and service excellence means you can count on MultiTech products and people to address your needs, while its history of innovation ensures you can stay ahead of the latest technology with a partner who will be there for the life of your solution.

Contemplating upon the challenges they’ve overcome, the team at MultiTech is of the opinion that getting

something started is not easy, it’s a lot of work. But in order to keep it viable year after year, one has to be willing to invest. That means leveraging the time and talent of one’s own and others in order to sustain the ‘genes’ they already had. The team also believes that companies need somebody watching out for all that stuff to make sure the same energy is applied to sustaining what went into starting a business. While putting processes in place, it is necessary to make sure that energy is used on a daily basis. That way, as technology changes, a company is prepared to move with it.

After the passing of its Founder, Raghu Sharma, MultiTech had a few challenges keeping up the extraordinary pace of innovation and

|April 2019|

MultiTech designs, develops and manufactures data communications equipment for the industrial Internet of Things, connecting physical assets to business processes to deliver enhanced value.

subsequent growth it experienced under his leadership. The company went through a few leadership changes to tap back into its legacy of innovation and achieve, again, an industry-leading growth. The company aims at getting more aggressive in rolling out new technologies, product enhancements and tailored support services. Its focus is to help customers navigate the technology landscape, identify the most appropriate solution for their specific applications and ultimately, solve their biggest IoT pain points. Most importantly, MultiTech intends to continue contributing to a better future.

Personifying Expertise Currently MultiTech is growing under the leadership and management of Stefan Lindvall, the CEO. He brings more than 20 years of high level experience in the wireless industry to the company. Prior to taking on his role at MultiTech Stefan founded Connected Development, one of the leading wireless design services companies in the U.S. He received his MSc in Industrial Engineering and Management from the University of Linkoping, Sweden.

|April 2019|

Since taking on his role, Stefan has worked with the team to grow revenue by getting closer to the company’s customers – with the right people in the right places; a few tweaks to MultiTech’s go-to-market strategy, and the right mix of exciting new products.

In addition, he has taken the time to evaluate where the company invests and where it doesn’t, looking for ways to save, as well as the right strategic investments to help the company grow.

As a result, the MultiTech team is intensely focused on execution across every part of its business from sales to engineering to manufacturing and operations.

Delivering Distinction MultiTech offers a variety of embedded devices as well as gateways, routers and modems that address connectivity across a variety of technologies including analog, Ethernet, cellular and Low Power Wide Area networking (LPWA). Its diverse, award-winning portfolio reflects the constantly evolving world of the IoT with a product and technology combination to suit virtually any use case. The company’s data communication products are designed to ensure the quickest route to market based on customer needs, programming capabilities, preferred use of resources and business focus, in order to deliver a faster return on investment and lower total cost of ownership. MultiTech exhibits a leading position over its competition thanks to its Superior Quality, its Service Excellence and its History of Innovation.

MultiTech has spent ample time making sure the right people are in the right roles in order to simplify and improve its agility. It has expanded its internal communications in order to improve transparency and engagement.

The team is completely committed to

making MultiTech a great place to work, promoting from within when it can and investing in its people, whether through compensation, benefits or the right tools to get the job done.

When it comes to go-to-market strategy, MultiTech has transitioned from a channel-dependent model to more of a hybrid approach. It has built a strategic accounts team as well as a regional sales organization in order to establish and foster direct relationships with key OEMs in select vertical markets, as well as a business development group focused on better alignment with key partners, particularly network operators and systems integrators. On the marketing side, MultiTech has renewed its messaging and refocused on vertical markets. In doing this, the company feels proud to have engaged the entire organization.

Evident Quality “MultiTech has been great at providing us the support we have needed in the development process. This support is critical to solving issues quickly so that we can spend more time working on the application of the product, instead of the product itself.” – Chad Goyette, Engineer, Tyco Fire & Building Products.

“With MultiTech, we were able to shorten our concept to market cycle of a LoRa concept product from a predicted six months to just a few weeks with the help of their team.” – Mark Lorkowski, CEO, BluBoard.

“We are sold on MultiTech, their performance is consistently outstanding.” – Laurence Myerson, CEO of SMS Worldwide.

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Lokesh Gupta Co-founder and CTO

RM Applications Offering Cutting-Edge Bespoke Solutions

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M Applications Sdn. Bhd. (RMA) is an MSC Status boutique software company based out of Kuala Lumpur (Malaysia).

RMA is an ISO Certified i.e ISO 9001:2015. RMA is founded by a group of experienced professionals with the motto “Why it can’t be done”.

This is where the journey of RMA began to venture into the development of bespoke solutions to address the pain points, niche requirements, which can’t be addressed through off the shelf solutions. RMA specializes in offering bespoke solutions in the area of Digitalization and Data Management Landscape.

management and analytics landscape.

The company successfully delivers leading- edge technology solutions in areas such as Digital Remittance & Payments, ALM & Liquidity Reporting Data Mart, Data Management (ETL) Consulting & Development, Bespoke Data Mart, Localization and integration of Partners’ Solutions.

Remittance & Payment, Data Management (Developing Bespoke Data Marts), Analytics and Regulatory Reporting is part of RMA’s larger vertical focusing on provide bespoke solutions in the areas of Domestic & Cross Border Payments and bespoke DataMart development.

RMA is driven by passion and vision to strive for excellence by delivering comprehensive and customer oriented solutions. The team, RMATEs is passionate about new technologies, new ideas and new ways of thinking and continuously upgrading its solutions to serve its customer needs effectively in digital payments, data

The Key Services and Offerings OmniData: Bespoke DataMart Development: Developing of bespoke data marts, which were fast, easier and deliver more value by serving the purpose of Clients i.e. make the semiprocessed data available, which can be directly fed into the Risk and Regulatory Reporting engine to

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generate the reports and for analytics in the area of ALM (Asset Liability Management), AMLA (Anti Money Laundering), Basel 3 (Liquidity), FTP (Fund Transfer pricing), MFRS9 and Other Regulatory Reporting Data Mart.

OmniReports: Analytics, BI & Reports Development: Development of customized Reporting, Dashboards & Alerting solution for various Business Verticals largely in the area of Compliance such as ALM, Basel 3 Liquidity, AMLA, CRS (Common Reporting Standards), Regulatory and Management Reporting.

OmniRemit: (Remittance Solution Suite) enables end to end automation of Remittance and Payment Solution and is our flagship products tailor made for Financial Institutions. The solutions support Mobile & Online Remittance, Branch & Agent Remittance, Remittance Back Office solutions and are in compliance with Bank Negara Malaysia requirements and AMLA |April 2019|

Payments Solution implementations in the region.

We ensure our growth should navigate through creativity, research and innovation by staying agile to provide cutting-edge bespoke solution to customers.

(Anti Money Laundering) guidelines.

Lately, Money Changing Module has been added to the suite to make it a full fledge solution. The solution facilitates bypassing conventional method of using SWIFT or other payment network, instead there is a direct integration with pre-designated overseas counterpart for processing payment using web services. The solution is MoneyGram ready and support straight through processing and real time interface with cross border remittance corridors for transaction processing.

VIMS (Vehicle Inspection Management System): VIMS is a web based, mobile ready solution to meet the needs of value-conscious used vehicle buyers. The solution facilitates streamlining of used vehicle evaluation and inspection task, which is beneficial for Used car dealers, Seller and Buyer.

Certified Used Car ensures the quality based on standardized scoring, transparency in inspection process and this builds up car’s credibility, which will ease the trading process.

The Virtuoso Co-founder Lokesh Gupta, the Co-founder and CTO, is having 17 years of experiences in Financial Solution Consulting, Regulatory Reporting and, Project management. Currently, he is involved in Asset Liability Management, Basel III, Risk and, Regulatory Reporting Data mart Development as well as Remittance & |April 2019|

A firm believer of being a ‘Doer’, Lokesh always remains ready to jump in, explore options, work hard and like to get involved in finding solutions. He has been a driver for the bespoke solution. At RMA, Lokesh has established a collaborative environment together with his employees, where he practices flat organization structure, also known as RMATEs, and develop his team, creating customer-centric innovative solutions.

He acknowledges that Business is all about ‘relationships’ and ‘trust’ which got to be earned. His core strategy is to collaborate with the client and have their continuous feedback to design and deliver a solution that meets there expectation and industry demand.

Beyond tailored solution delivery, he takes customer support very seriously, which is very important to address the pain points, which may arise due to operation and business as usual activities.

Contribution to the industry The future will be for Big Data as at present largely the clients are focusing on automation and processing of structured data to ascertain the quantitative aspects. More and more clients are now exploring Data Lakes and usage of Big Data for Data Management and Analytics.

From financial industry per say ‘R’ and ‘Python’ is picking up especially in the area of Data Modelling. RMA also is now strengthening its skill set on ‘R’ Modelling as it will be helpful in crunching the data and building up Data Models especially in the area of Credit Risk, Liquidity, Basel and Regulatory reporting such as MFRS9.

This is the way to go and RMA has already started walking on this path and also developing skill set in the area of Big data. In addition RMA has also

started developing skills on upcoming open source databases like MongoDB and the team is exploring of using MongoDB for its existing Solutions.

RMA is also in the process of integrating Blockchain and Digital Assets with OmniRemit i.e.

Remittance and Payment Processing solution.

Offering Customer Centric Solutions RMA has achieved success with its capabilities and delivering customercentric solutions. This is the core strategy, which helps in meeting its customers’ expectations. The company listens to what customers want, get insights into their expectations and accordingly design and deliver their solutions. The team believes in building a simple and customer- driven solution with an emphasis on digitalization of data, workflow process, reporting etc. Beyond solution delivery, the company takes customer support very seriously, which is an important post- implementation.

The Roadmap of a Brilliant Future RMA is continuing to be expansive, both in terms of the broader product offerings and broader regional expansion. RMA strategy is to ‘Stay Agile’ in adopting new technologies and ‘Collaboration’ for expansion.

RMA is a company that is providing an advanced innovative and value-added solution in the remittance and data management landscape leveraging on Big Data technology. The company wants to achieve a position where they are providing digital technologydriven solutions to move away from Cash- based payments to digital payments using advanced hybrid technology with QR Based, Blockchain and using Digital Assets as a method of processing remittance and payments. The company is building its clientele in the regions such as Indonesia, Singapore, Philippines and, Thailand. www.rma.com.my 49

Expert’s Talk

A New Paradigm in Micro-assembly Contactless Manipulation Maurizio Migliore COO

About the Author

Maurizio Migliore Currently serving as COO at Touchless Automation, he studied Nanotechnology Engineering (PoliTo, INPG, EPFL) and perfectioned his studies with an MBA (Collège des Ingénieurs).

Work experience as Project Manager at Comau (Industrial Automation, FCA group) and Operations Manager at Uber and UberEATS.

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M

icro-assembly becomes more important in industry every day, with many industries growing double digit every year. Dealing with micro components generates multiple issues. Some of the most common ones are component stiction, low positioning precision, surface damage or contamination and component destruction.

To solve the above issues, many approaches have been implemented. To detach components stuck to the tool an air stream blows away the component and, to correct the consequent positioning error, vision systems and robotic correction systems are usually implemented.

To deal with fragile or easily scratched components, such as components out of GaAs or HgCdTe, different materials are exploited for the tool, usually with lower lifetime. In most of the cases, these processes have anyway defect rate around 50%. Even for very mature component, defect rate around 5% can be found if fragile membranes or surfaces are present. |April 2019|

The root cause for most of these issues can be found in the manipulation steps, where usually a mechanical gripper or a suction unit grab the component to transport it.

The ultimate solution is to contactless manipulate the components, therefore removing the root cause.

at λ/2 intervals, where the repulsive force is sufficient for an object to levitate. The main disadvantage of this technique is that the manipulations are limited to the area between the generator and the reflector, and those only at the nodes. Moreover, the object is kept necessarily at a minimum distance from the generator of λ/2 which is the distance of the first node. On the good points, this technology is suitable for any material and shape.

Technological State of the art To provide contatless manipulation, multiple approach have been developed. Nevertheless, the majority of those technologies presents important limitations and challenges.

Optical levitation is known to be able to suspend a particle up to 0.05 10-6 m3 by using laser radiation pressure. However, this type of manipulation must take place in a transparent environment in order to obtain stability. Furthermore, the particle must be transparent, a highly limiting factor for the target components.

Another solution is electromagnetic levitation, which uses an electric or magnetic field to manipulate a charged, polarized or magnetic object. However, this type of levitation is only applicable to objects sensitive to electric or magnetic fields. Moreover, there is a risk of degradation of the object placed in a magnetic or electric field. Finally, these techniques require specific installations depending on the object to be handled.

Aerodynamic levitation uses a gas flow to levitate an object, with two main categories: air bearings and Bernoulli devices. The air bearings expel a stream of air from below the object to levitate it. Conversely, the Bernoulli devices are positioned above the object, which must be between some sidewalls. Compressed air is projected onto the object, which is then evacuated by the space between the walls and the object. This generates an attractive force opposite the direction of the compressed air, called Bernoulli effect, which levitates the object. The main disadvantage of aerodynamic methods is that the levitated object has very poor lateral stability and is confined between the sidewalls.

Ultrasounds are also used to levitate components, exploiting acoustic standing waves. Systems using these waves require the presence of a reflector that faces the ultrasound generator. The generator emits waves that will reflect on the reflector and create equidistant nodes |April 2019|

At last, methods of levitation using a combination of ultrasonic pressure and air aspiration are also known.

Tools based on this technology are able to manipulate components of any material, with some limitations on component shape and lateral stability. Engineering efforts and ad hoc design of toolings and equipments can anyway almost completely solve all related issues.

Status of the market In the latest years acoustic levitation have been able to raise some interest. These application seems anyway to be focused for laboratory or leisure and failed to find a proper industrial application.

The most promising technology seems to be the combination of ultrasonic pressure and air suction. This approach don't show the same limitations of the others and could be easily implemented into industrial machinery.

Equipment based on this technology are beginning to be commercialised for the Semiconductor, Optoelectronics and Watchmaking industries, with very positive preliminary results.

Future developments The future rise of contactless manipulation could unlock design possibilities for microcomponents that are currently forbidden and could accelerate the implementation of materials that too brittle or soft to be held. Furthermore, with greatly improved production yields, components could become cheaper and less resources would be wasted during production.

The potential of this new technologies has been deemed by industry experts as revolutionary and potentially disruptive for many industries. The potential is there, will this really become the manufacturing Paradigm of the Future?

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Chandra Pandey Founder and CEO

Seceon

Offering Comprehensive Cybersecurity Solutions

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ith the rise of digital economy, data breaches will continue to prevail. As cyber risk grows, and threats become more sophisticated and pervasive in landscape, we expect to see more companies adopting comprehensive platforms that enable them to eliminate the need for silo solutions, which leave gaps in businesses’ security posture.

Small and mid-sized businesses (SMBs) will continue to be a soft target but large enterprises will not be spared either. Seceon is helping businesses of all sizes stay one step ahead of cybercriminals.

Seceon was founded with a clear vision of delivering “Comprehensive Cybersecurity for the Digital-Era” and solving the biggest cybersecurity challenges faced by digitalization.

Traditional cybersecurity products have focused on monitoring tasks as organizations transition to the digital world. However, that’s no longer 52

adequate on its own since going digital exposes many services and applications to security issues.

Seceon’s platform was created to proactively detect breaches and threats via comprehensive visibility of all assets (users, applications, services and hosts and their interactions), and automatically contain and eliminate those threats in real-time.

CEO of Seceon, is passionate about cybersecurity and renowned for developing innovative solutions. He works closely with customers to define and address the problems, implications, and solutions for defending corporate assets in today’s highly-connected enterprise. Chandra holds multiple patents in security, networking and computing.

Today, Seceon aiMSSP and aiSIEM solutions are deployed across the globe, protecting thousands of customers and processing more than 50 billion transactions/events each day.

Seceon is on track to reach 1 trillion transactions per day by the end of 2019. Its continued goal is to give customers the best comprehensive cybersecurity solutions, so that they can focus on their core business instead of worrying about cybersecurity.

Chandra realized from the start that, in order to really help the industry, Seceon would need not only to develop the best possible cybersecurity platform for enterprises and SMBs. It would also need solutions that worked instantly out-of-the-box, were easy for enterprises to manage, and were affordable for even small businesses—which are increasingly targeted by cyber criminals because they often don’t have the expertise or resources to stop attacks. Thus, Chandra and his team created comprehensive, cost-effective and

Passionate Leader Spurs Success Chandra Pandey, the Founder and

|April 2019|

We are laser-focused on detecting and eradicating cybersecurity threats in real-time.

quick to implement cybersecurity solutions that would solve the tough cybersecurity issues companies have been struggling with.

Innovative Services Seceon provides the industry’s first fully-automated solutions offering real-time, proactive threat detection, containment and elimination for all threat categories, including malware, ransomware, spyware, botnet, compromised credentials, insider threats, denial of services for applications & protocols, vulnerability exploits for web/emails/OS applications, data breaches and exfiltration, IT mistakes, IPS, IDS and network behaviors.

Seceon offers two solutions: aiSIEM™ and aiMSSP™ Seceon aiSIEM goes way beyond the traditional SIEM and eliminates the need for adding multiple silo solutions.

It ingests raw streaming data from applications, identity systems, flows and raw traffic from networks to provide comprehensive visibility, realtime proactive threat detection, automated threat containment and elimination, and continuous compliance, policy management and reporting.

Seceon aiMSSP enables Managed Security Service Providers (MSSPs) to offer outsourced security services to SMBs, including 24x7 security monitoring, threat intelligence, and real-time detection and remediation, at nominal and predictable linear costs. |April 2019|

Awards and Accolades Seceon has won more than 80 cybersecurity awards since it launched its platform in April 2016, including the recent 2019 Cyber Defense Magazine for “Hot Company MSSP Platform InfoSec Award,” “Next Gen Security Information and Event Management (SIEM) InfoSec Award” and 2019 Info Security PG’s Global Excellence award for Best SIEM Solution.

The company gained recognition from leading industry influencers including 451 Research, Ovum, Enterprise Management Associates, IDC Research, CSO, International Data Group, Markets and Markets, and Solutions Review. In 2019, Seceon aiSIEM was named a leading solution in the “EMA Top 3 Decision Guide for Security Analytics.”

The team also built an award-winning channel partner program, steadily increasing and solidifying Seceon’s network of 50+ U.S. and international Managed Service Providers, value-added distributors and reseller partners.

Overcoming Challenges As a 100% channel-driven company, Seceon faced challenges in its initial days when partners’ processes and approvals required longer cycles to reach customer engagement. Over time, Seceon learned how to identify partners that are equally vested in Seceon’s goals and motivated to quickly achieve them.

As a self-funded startup outside of the Silicon Valley and VC universe, another challenge is to generate visibility for Seceon’s unique approach while also establishing credibility within the market. However, once businesses try Seceon solutions, their response is overwhelming and instantly positive because the solutions are easy to deploy and manage, and incredibly effective at accurately detecting and stopping threats in minutes. This empowers the operations team with

detailed insights to uphold and successfully protect the organization in case of a breach.

Contributing Factors of Success Seceon is laser-focused on eliminating cyber threats and staying ahead of cybercriminals by adding innovations to its aiSIEM and aiMSSP “Comprehensive Cybersecurity for the Digital-Era” solutions. Seceon’s culture helps spur the company’s progress and innovation. Its culture is based on a strong passion to deliver on Seceon’s vision of “Cybersecurity Done RIGHT,” mutual respect for peers, and an insatiable appetite to solve the digital era’s most urgent cybersecurity challenges.

As CEO, Chandra fosters innovation by empowering all team members with decision-making capacities, advocating open and respectful communications, and building a culture of continuous improvement. Seceon’s award-winning solutions are the result of 50+ passionate professionals on mission to do cybersecurity right, instead of doing another “me too” product.

Looking Ahead Businesses are experiencing rampant computer network security breaches.

These breaches can go undetected for days, months and years, despite businesses deploying cybersecurity point solutions and employing armies of trained professionals to manage those solutions. This complex set of tools is not an effective strategy as, more often than not, threats and data breaches are only detected after the damage is done. Worse yet, 90% of businesses can’t afford these expensive solutions.

Seceon is empowering enterprises to defeat known and new cyber-attacks in real-time. Seceon will continue to provide the most effective and affordable real-time cyber threat detection, containment and elimination solutions so that any organization, regardless of size, can be properly protected.

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Dennis Monner CEO and Founder

Secucloud Innovative Cloud Solutions for a Safer Cyber-World

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s we step forward into the promising world of networked “Internet of Things”, we become more vulnerable towards cyber attackers. Faced with the complex attack scenarios that are part of the networks age, traditional antivirus solutions just cannot provide enough protection anymore. Brian Dye, the Senior Vice President of Information Security predicts the end of classic antivirus protection as such solutions can ward off only 45% of all cyberattacks.

Hailing from Hamburg, Secucloud GmbH is a global provider of highavailability cyber-security solutions, offering a cloud-based security-as-a56

service platform to ISPs, Enterprises and SMBs.

devices for which end point solutions are not viable or even exist.

Founded in 2013, Secucloud operates worldwide with representations in USA, India, Latin America, Southeast Asia, Africa and the Middle East.

Attributes that differentiate Secucloud from others Being in the cloud, the solution provided by Secucloud sources multiple AV sources, content and URL filters and combines them to a global cloud intelligence machine learning platform.

Secucloud’s innovative solution is much more comprehensive than the prevailing end point approach. Using cloud technology with its high scalability and TCO efficiency, it transfers the protection of end user devices into the network. This provides real-time prevention, as the attacks are detected and blocked before hitting the device(s). This also enables universal protection and attack prevention of IoT

This approach can only be effectively managed in a cloud-based environment, whereby the end user has no need to install or manage any part of the service. The user experience of the end user is the primary factor behind the company’s objective to |April 2019|

Thanks to technological adjustments, we were able to celebrate sensational sales successes.

provide both ease of use and maximum possible protection and attack prevention.

As mentioned above, the solution is network-based protection (as opposed to end point) in a pure cloud technology approach allowing the product to scale for large consumer markets (100 m+ subscribers) whilst operating at low TCO. Pay as you go business model possibilities are also a major advantage to the company’s customers, who in turn are able to attain low to zero CAPEX and negligible OPEX. Introducing the Secucloud Security Suites The company offers three suites of varying protection to the consumer market via Telcos/ ISPs. They are:’ i) ECS2 Advanced ii) ECS2 Premium iii)ECS2 Expert The above technology is additionally deployable as an end point solution SDK that Telcos can integrate into their customer care apps. This approach also enables offnet protection in open, insecure Wi-Fi in cafés or hotels. |April 2019|

In the B2B space, the company targets SMBs via IT-Resellers or directly, with a Firewall-as-a-Service operating in a public cloud called Secuscaler which utilizes the ECS2 core technology.

in fundraising and M&A negotiations, Dennis also possesses ability to recruit, develop and lead large, multifunctional teams that consistently exceed their objectives.

The CEO with Exceptional Dynamism Dennis Monner, the CEO and Founder of Secucloud began his journey initiating Gate Protect in the early 2000’s as a provider of enterprise UTM appliances. He soon realized that this appliance based approach was not scalable and indeed a significant part of the economy was missing out on high grade cyber-security, i.e. consumers.

Thus in 2012, Dennis founded Secucloud and started developing from scratch the product as a network based security solution on cloud technology.

This approach enables Secucloud to offer cyber-security to a much broader enterprise segment and most importantly to the wider society of connected consumers.

Products and Services Elastic Cloud Security System Secucloud has been widely acclaimed for its award-winning Elastic Cloud Security System (ECS2 ). This innovative solution protects data traffic against external threats in mobile communication networks and prevents botnet traffic enabling the providers to play an important role in the protection of their customers against malware and unwanted harmful content.

Dennis is a decisive, innovative and strategy-driven senior operational leader with over 20 years of frontline experience that includes implementing effective operational structures for over 200 personnel, and outperforming over 500 direct competitors to achieve global Top 10 status with ranking in Gartner’s Magic Quadrant.

Additionally, he has demonstrated his ability to identify operational weaknesses and optimise performance through best-in-class process and system improvements. Dennis track record excels in developing, restructuring and successfully expanding international sales networks supported by insightful product, marketing, and sales strategies. He is exceptionally skilled at negotiating lucrative global contracts. Well-versed

Secucloud Intelligent Algorithm Based Steering (IABS) The Secucloud Intelligent Algorithm Based Steering (IABS) engine performs a preliminary categorization of incoming network traffic and then passes it on to various security analysers for further classification.

With the help of the IABS engine, the individual components of each SAN are combined intelligently with one another, ensuring maximum security and performance.

Featuring the future According to the COO, Mark Rees, “the only current hurdle that we still see is a below the par understanding and appreciation among the public at large, for the need of combating cybercrime. This is changing but it is a slow process.” He further adds, “Our solution communicates to end users as much as possible on the dangers of ignoring these threats so as to raise awareness. This holistic approach across the entire supply chain is unique and we are again a 2019 SC Award finalist for best UTM Security Solution.”

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Victoria Lennox President & Co-Founder

Startup Canada Fostering an Entrepreneurial Culture in Canada

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tartup Canada is, nonetheless, an ambitious project. This award-winning non-profit organization was established to help make Canada one of the leading ‘innovation nations’ through fostering an entrepreneurial and innovative culture amongst Canada’s 2.3 million entrepreneurs.

Startup Canada itself is an economic and social experiment that harnesses Canada's vibrant volunteer culture and grassroots entrepreneurial spirit.

Startup Canada has put into practice Brad Feld’s ‘Boulder Thesis’, wherein entrepreneur leaders, with a long-term and inclusive vision mobilize regular events that connect the ecosystem. Startup Canada has

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leveraged this model to help to foster 50 Startup Communities to form a Pan-Canadian network to unite Canada’s entrepreneurship community and give entrepreneurs a voice to decision-makers in government and industry.

Today Startup Canada supports more than 250,000 entrepreneurs through its leading digital platforms, startup communities, flagship events and programs to help entrepreneurs to start and scale thriving businesses.

Exclusive Services and Products As the leading digital platform for entrepreneurs, Startup Canada runs innovative online events that connect Canada's entrepreneurship

community; including, the Startup Canada Podcast with Rivers Corbett, the THRIVE Podcast for Women Entrepreneurs with Komal Minhas, and a Twitter chat called #StartupChats hosted by Lyndon Johnson which trend regularly, bringing entrepreneurship into Canada's digital narrative.

Startup Canada also runs the Startup Canada Awards to recognize excellence and outstanding achievement in Canadian entrepreneurship and innovation.

Through regional celebrations touring across Canada, Startup Canada celebrates Canada’s leading innovators and recognizes a broad range of entrepreneurs.

|April 2019|

We are entrepreneurs working together to build a Canada for entrepreneurs and give a voice to the Canadian startup community.

Each year, Startup Canada runs a flagship event called Startup Canada Day on the Hill which connects entrepreneurs with decision-makers to ensure the regulatory environment for entrepreneurs is not only conducive for their growth but accelerates it. Startup Canada also supports a vibrant network of startup communities and rolls out national programs and events through those communities; including, the Canadian Export Challenge, Startup Finance Bootcamps, digital literacy programs and much more.

The Leader with Innovative Zeal Victoria Lennox is the innovative social entrepreneur driving the growth of Startup Canada and building a nationwide entrepreneurship and innovation ecosystem from the ground up.

Recently Victoria was recognized by the Hill Times as one of Canada’s most influential lobbyists, giving a voice to Canada entrepreneur sector, working with all parties and all levels of government to help create the conditions for Canada to compete

|April 2019|

and lead on the global stage.

With her ‘collaborate-by-default’ philosophy, her commitment to 'service before self' and her enterprising nature of empowering those around her and leading by example, Victoria is one of Canada’s leading public figures in entrepreneurship.

With award-winning enterprises in the UK and Canada, Victoria’s approach to economic development has earned her praise from countries across the world looking to emulate the models she has created. What sets Victoria apart from the crowd is not only her innovative ideas but her ability to match her vision with a roll up the sleeves commitments and hard work to manifest her vision in a way that others have only tried. Victoria has been successful in mobilizing entrepreneurs, private sector investment, and bringing the entire ecosystem around the table to build a shared vision of a more entrepreneurial and innovative nation.

Implementing Creativity at Workplace Startup Canada promotes creativity and innovation in the workplace by providing a horizontal and open environment wherein employees can learn from each other and its vast network of partners.

Employees have days where they can volunteer in the community, take time to invest back in themselves for professional development and invest in their physical, mental, and

spiritual well-being, and by building processes and leveraging tools to promote organization-wide input and engagement and decision-making for the future.

Creativity and innovation within Startup Canada come from its people and its partnerships. It is a listening and learning organization that can evolve with the ecosystem to not only remain relevant but to increase its impact.

Adopting Disruption The speed of technological change is accelerating, and organizations must adapt to keep up and remain competitive. The rate of technological change is tripping up large organizations and evening the playing fields for new disruptive entrants. To keep pace and to stay innovative, companies and governments alike have the opportunity to work alongside fast-moving startups to leverage their creative potential to stay ahead of and drive technological change.

The Future Roadmap Startup Canada is becoming Canada’s entrepreneurship organization. Through focusing on supporting a broad range of entrepreneurs to become exportready, financially resilient, adopt technologies, and build out marketing and sales strategies to scale, Startup Canada is building the capacity of every entrepreneur, enterprise and ecosystem to scale-up Canada’s entrepreneurial economy.

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