The 10 Powerful Women Business Leaders.

2019 / VOL 9 / ISSue 11

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THE POWERFUL

WOMEN

BUSINESS LEADERS

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he conventional stereotypical comments have always been a part and parcel in the lives of every Indian woman professional. Our so-called traditional mindsets have always been at the forefront in ‘curtailing’ the freedom of education, speech, and opportunities for women who aspire to fly high.

However, the turning point that saw an end to this practice was Globalization. It came as a boon for Indian woman as it was ‘the’ dominant force that opened the flood-gates for a revolution that created space for equal opportunities in all walks of life.

Breaking the shackles of jobs like HR professionals, secretaries, and supportive roles, women are now the torchbearers of the new-age business world. Today, women are marching ahead and making in-roads to careers that we all have just dreamt of!

The Indian corporate fraternity is not only accepting this change, but is also acknowledging and celebrating the advent of female business leaders in taking the charge at every step. Countless women have already donned the cap of being the ‘C’ level professionals, but we at Insights Success believe that this is just the beginning of a new era.

Today, we take huge pride in recognizing the enormous efforts of women leaders who are the trendsetters in leading revolutions in India. Now, as the torch passes to the next generation, we expect a lot more than what has been achieved so far!

To honor the contributions of these women leaders, we bring you the special edition – “The 10 Powerful Women Business Leaders”. This issue encompasses a few among the exceptional players who have mastered leadership skills and are shaping the business fraternity in the best possible way.

Uncovering the insightful journey of these leaders, we commence with Ashima Obhan, Partner from Obhan & Associates. Ashima sums up her professional journey as exciting and deeply enriching – at times more exciting than

she could handle! From starting her career with one of India’s leading law firms to now heading the corporate law practice at her firm, her journey has been full of learning.

Geeta Arya, the Founder, of Geeta Arya and Associates is a noted architect and interior designer. With more than 15 years in the field of designing, she is passionate about connecting different creative ends of society in the form of an Art curator.

Krutika Vakharia, the CFO at Oakcapita Advisory, has a rich experience of working in the Investment Banking industry. Being an expert in the various areas related to M&A, private equity and venture capital deals, and project finance; she is closely associated with leading family offices and HNIs. Niyati Rokani, the Co-founder of Beyond Sourcing. Niyati started her career as a trainee in a very small private firm. She continued working for a few more companies and mastered the art of not only recruitment but also networking. That's when the seed of opening a boutique company that specializes in real estate hiring was planted.

Sonam Madaan – Assistant Manager - Talent Acquisition at XICOM. Her dedication towards work always motivates her to convert every challenge into an opportunity and reach the epitome of success.

Alongside Zia Mody – Founder and Managing Partner of AZB & Partners have also been featured in the listing of this edition.

We also have an exclusive interview with Fatema Abbas - SoftSkill Specialist at Pune Institute of Business Management, Richa Natarajan, Director – Unitus Capital, Triveni Kathuripally - Co-founder of Miraki Technologies, and Vani Lakshmi Sreeram - Digital Marketing Director at Honeycomb Creative Support Pvt. Ltd. Don't miss out an exclusive article on the journey of Indian women who have come out of the shadows are the biggest contributors at home, society, and even workplace.

We hope that you’d be equally motivated and inspired to read their stories as we were while curating them for you.

CONT ENTS Interview with Insights Success

10 Richa Natarajan Making a Difference in the Financial World

16 Fatema Abbas Guiding Young Intellectuals towards a Successful Career

26 Vani Lakshmi Sreeram A Passionate Digital Marketing Connoisseur

34 Triveni Kathuripally Leveraging the Technological Revolution

Article 20 What’s Next?

The Inside Story of Indian Women: Yesterday, Today, & Tomorrow

14 A Talent to Reckon Krutika Vakharia Transmuting the Industry Dynamics

22 Ashima Obhan Challenger, Seeker & Achiever

28 Geeta Arya Blending Art, Architecture, and Technology

32 Niyati Rokani Destined to be an Entrepreneur

38 Sonam Madaan The New-Age Professional

Editor-in-Chief Pooja M. Bansal Managing Editor Devasish Kanojiya Executive Editor Darshan, Rahul Art & Design Head Amol Kamble Associate Designer Poonam Mahajan Art & Picture Editor Sapana Shinde Co-designer Shweta Ambilwade Business Development Leader Tejaswini Whaval Business Development Executive Prathamesh Kate Technical Head Pratiksha Patil Technical Specialist Amar Sawant Digital Marketing Manager Prashant Chevale SME-SMO Executives Uma, Ketki Circulation Manager Tanaji sales@insightssuccess.com

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RICHA NATARAJAN Making a Difference in the Financial World IS: Kindly brief us about yourself, your initial journey since the beginning of your career?

Richa: I started my career in financial advisory and realized early on that working with clients, advising them, and supporting them motivated me. After being part of large Fortune 500 companies for several years, I realized that I wanted a change: I wanted to make a difference.

Unitus Capital happened, quite frankly, by chance (at an airport!) and provided an opportunity to use my financial skills to work with budding entrepreneurs who were looking to make a difference in the lives of the masses — that for me was just the right combination.

IS: What drives you every day to work? Or what is your motivation which pushes you to enhance your performance?

Richa: My clients drive and motivate me. I took on this role because I wanted to make a difference while still using my skillsets in finance. The hard work, the energy, the ideas, and the tenacity to push forward each day that I see from my clients is really what motivates me and pushes me to do all that I can for them.

IS: How does your family contribute to your success? Talk about your family values, the culture which has strongly impacted your professional journey?

Richa: My family is an integral part of who I am. All my values and basic characteristics are due to the upbringing I have had as well as the family I have been married into. My husband is my biggest cheerleader as well as my biggest critic. My kids are my greatest inspiration and I learn from their “never-give-up” attitude each day.

My parents always told me that I could become whoever and whatever that I wanted to. They never differentiated between me and my brother and gave us the exact same platforms to succeed.

I believe that my parents treating us like equals played a big part in where I am today. I continue to do the same for my kids. In the world of finance, which is largely male dominated, I hope to be a role model for many young girls out there who are unsure if they can do it. I first start with my own daughter and hope that one day, by example, she will see that she can pave her own way (with the support of others) and be who she wants to be without worrying about her gender.

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September 2019|

Interview with Insights Success

Richa Natarajan Director

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IS: Please mention the challenges, issues you have faced in your professional journey and your efforts or solutions you have identified to overcome the challenges.

Richa: I have been fortunate to have had great cheerleaders, supporters, and mentors along the way. I was once told by a peer that “I am lucky to be a woman and that I got a role on the basis of my gender and not on merit”. That almost shattered my confidence until I realized the biases that exist in the workplace. Ever since then, I have pushed myself and others to ensure there is equality in the workplace — everyone is judged on the same plane and there is no special treatment irrespective of any form of bias. I would like to see more and more women succeed in breaking the stereotype of what they “should be doing” versus what they are "capable of doing".

IS: Apart from stirring such a high-end profile, who is Richa Natarajan on the personal front?

Richa: An introverted home body who likes to spend time with her family.

IS: Kindly describe in detail about Unitus Capital and its unique services and products.

few years will demonstrate that it is possible to generate positive financial returns while still making a difference.

IS: What would you advise to the budding entrepreneurs?

Richa: Never give up! It is a long and potentially lonely journey — find all the pillars and support systems you can. Ask as many questions as you need and don’t give up — setbacks are what will teach you to pick yourself up, reengineer, and move forward.

IS: Share with us the noted milestones, accomplishments of your journey along with highlighting the company’s achievements under your leadership.

Richa: At Unitus Capital, we work collaboratively as a team — all of our achievements are achieved collectively. Over the past decade or so, we have raised US$2+ billion for our clients across sectors, verticals, products, and geographies. We have played a small part in showcasing the impact investing ecosystem on the map, at least in India. In the process, we have brought in capital from several players globally into this ecosystem —many of whom were first-time investors in India.

IS: State your passions, aims, and goals.

Richa: We are a social investment bank — as much of an oxymoron as that is! We help raise capital for forprofit social enterprises that provide innovative and affordable products and services to the masses. We work across debt and equity instruments as well as advise on buy-side and sell-side transactions.

Richa: Working with entrepreneurs who are passionate about making a difference while making sustainable returns.

IS: Brief us about the industry scenario from your perspective.

IS: How are you foreseeing the future in terms of expansion of your business, the advent of new technologies and increasing tech-enabled players in the market?

Richa: Impact investing is now becoming more mainstream and is part of several commercial enterprises. It is no more a niche play with few focusing on it. There are now several sustainable and scalable businesses that have evolved over the years. The next

Richa: We aim to be a full-service financial services firm. We started with investment banking and moved on to lending and hope to add on other verticals including asset management in the near future. It is important to be a full-service firm in the current market context.

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Reckon A Talent to

Krutika Vakharia Transmuting the Industry Dynamics

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omen entrepreneurs have had a significant role to play in the development of local economies for decades. This further led to the overall development paradigm of the country. The contemporary start-up led ecosystem has also witnessed a surge in women entrepreneurs, who have successfully carved a niche for themselves.

One such diligent personality, Krutika Vakharia - CFO, Oakcapita Advisory has a rich experience of working in the Investment Banking industry. Being an expert in the various areas related to M&A, private equity and venture capital deals, and project finance; she is closely associated with leading family offices and HNIs. She juggles her daily work routine between countries like South East Asia and Europe while taking care of things in India.

The Stories from the Past Krutika acquired her graduation and post-graduation degree from Symbiosis International University, Pune. She participated in national level competitions and fests of different top tier colleges. Apart from that, she was also involved in workshops and guest lectures from famous personalities that visited the college. “It was a place where academics and extracurriculars were given equal importance,” adds Krutika. Other than that, after classes, she used to engage herself in activities like drama, talent shows, quizzes and organizing events while writing articles for the college magazines.

Her professional career started with the Eastern Trade Links, in the Finance department. There she continued her

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work for two years and acquired hands-on experience relevant to the financial know-how pertaining to the industry. Then, she relocated to Pune in pursuit of PGDM from Symbiosis Law School. After all these endeavors, Krutika joined Oakcapita Advisory, as the Vice-president of Corporate Strategy. She describes the journey as inspiring, thrilling and yet overall learning experience to remember.

Now, she has diversified the areas of investment for the firm while expanding its horizons into new markets, which was not considered amongst the forte of the company before.

Spreading the Legacy As the CFO of the company, Krutika spearheads the Indian team along with the other Asian projects. She follows the most important ethic: integrity while conducting business operations across various planes. “If you don’t have integrity then nothing else matters,” she claims. Integrity is essential both for business as well as the individualistic approach. Ethics is the twin of integrity. The firm follows some norms that do not change for anyone be it a start-up or a listed company. Apart from that, she considers honesty, sincerity, openness to the situation and fairness which are the prominent ethics one should undertake in daily life.

She played a major role in the businesses of the company in India and other Asian countries. “They say some of the deals I cracked was due to my astute mind and fierce negotiating skills,” Krutika proclaims. She is considered as a no-nonsense boss and a tough taskmaster. She puts in 16 to 18 hours of work daily, which makes her a micromanager. Moreover, Krutika received an opportunity

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She advises the young generation of entrepreneurs by conveying, “The success totally depends on oneself. You have to be consistent with hard-work, and always be willing to learn while achieving more.”

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to be featured in the top 100 women in finance in India.

Earlier, she had a major role in securing an award for the company (the top 10 highly trusted M&A consulting firms in 2018) which placed her on the pedestal to become the CFO from Vice-president in the company.

I believe that women in our country are unique in many ways as they come with stronger social values, ethos, diversity, and resilience

The ‘Firm’ Belief Oakcapita Advisory LLP is a boutique M&A Advisory Firm rendering advisory services to clients seeking in-depth strategic, investing, and financial expertise.

From the last four years, the firm has become a brand to be reckoned with in the M&A sector.

With its robust deal flow, dynamic team and exclusive access to high profile investors globally, the growth of the firm has been a thing of envy. The company has been recognized among the ‘10 Highly Trusted M&A Advisory Firms’ and also ‘Outstanding Debt and Equity Advisory of the Year’. “We develop some strategic goals for the clients namely, taming asset quality deterioration, improving risk management framework, checking costs, and improving delivery standards,” says Krutika.

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Fatema Abbas Guiding Young Intellectuals towards a Successful Career

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ollowing is an interview between Insights Success and Fatema Abbas - SoftSkill Specialist at Pune Institute of Business Management.

Fatema is a result driven training and development professional with more that 15 years of experience significantly impacting performance through the designing of personal training programs for the reformation, enhancement and advancement of organizational and institutional objectives, values, vision and mission.

Herein, she shares key details of her ceaseless voyage towards achieving professional and personal excellence.

Below are the insights of the interview: 1. Brief us about your journey since the beginning of your career.

Choose a job you love and you will never have to work a day in your life

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or wait for weekends to come. I was fortunate to understand this and comply to it. Integrity, building credibility and a never-give-up attitude have been defining my career right from the start.

I have had my share of rough patches, and through them I have consistently reminded myself that it's not just what you achieve that is important but also what you overcome. When I look back, the journey has been magnificent and I see me evolved into a wiser, credible and a more content person.

2. What was your source of motivation? Or, who is your role model or the person that inspires you? Have your family played a significant role in scripting your success voyage?

I do not have any specific role models, as I believe that every individual/instance/experience we encounter in our life holds the

capacity to teach us something good, only if we give them a chance. Every little thing around me motivates me to do something grander, honorable and prolific.

Of course, my family has completely been my greatest strength in scripting my success voyage. It's rightly said that the learning happens from home, my three kids, in their own unique ways have been instrumental in teaching me professional tactics and personal mantras and they keep doing so every day.

3. Kindly tell us about the challenges that you faced to withstand the complexities of the industry.

All progress takes place outside the comfort zone. By facing complexities you either win or you learn and both these outcomes are positive. To mention a couple of complexities – adapting classic learning/training

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Fatema Abbas HOD

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Interview with Insights Success

framework to modern systems, incorporating blending experiential learning as opposed to blended typical processes, making training functions more proactive and strategic instead of reactive, opportune to up skill and transform the training functions.

Most of the times, I have been successful in overcoming these. However, at times I wouldn’t be, as they would be beyond my circle of control: at times the resistance or budget issues or stereo type/conventional thinking or unhealthy work politics. However dire the situation, they have never stopped me from accepting the trails head on.

4. Apart from stirring high-end professional profile, who is Fatema in personal life?

Mrs. India Popular tittle 2018 and was crowned Sakal Mrs. Pune in the year 2006.

My philosophy that I endorse during these titles and even now when I am a jury to many beauty & personality pageants is to be beautiful externally and internally. 2. I have received the Corporate Peacock award for social work and have been felicitated in the Delhi Parliament for my various social work that I do. My belief that I promote is your achievements are incomplete if they haven't been shared or given back in some noble ways.

7. Where do you see yourself in the near future? Tell us about your future goals.

Fatema, is a simple human being who believes in nurturing the soul with purity and strength. I follow certain ethics and principles. My life theories are very simple – 1.Don’t let anything external disrupt your internal equilibrium, 2.You can be vulnerable or gentle and still be very powerful and rock solid at the core, 3.The problem has never the mind, but the mindset.

Being a successful individual in my professional and personal life, I see myself continuing to walk the path that I'm already on and as years pass by I will be taking up more opportunities and arenas wherein I hope I will be able to continue my present success and inspire people, especially women, to live their own lives in ways that could bring up on a positive influence upon the society, and our society as a whole.

5. Brief us about the industry scenario from your perspective.

8. What would you advise to the budding entrepreneurs?

My industry is that of management education.

Management is the art of balancing business and people.

Scrupulously molding the young generation to lead and inspire their human resources and create and sustain their trades. The best way to edge them is through providing them experiential learning, industry exposure, generating curiosity in them and most importantly is leading them through examples.

My advice to our young and dynamic millennial is to make the traits of endurance and gratitude your close friends. It’s okay at times to move twenty spaces backward so that you could take a calculated great leap forward again. It’s okay to face breakdown at times and use this as a propeller to create your break through.

Create a mechanism to regularly introspect yourself professionally and personally. Keep a balance of your ambitious flight upwards and your divine journey inwards.

6. Enlighten us about your achievements, memorable moments, and awards which you would cherish lifelong.

There have been numerous cherishable moments both personal and professional. Mentioning a couple of them and the reason why I treasure them: 1. Won the Panache

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Women

The Inside Story of Indian

Yesterday, Today, & Tomorrow

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What’s Next?

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lot has been already said, written, and even shouted out loud against the existing double standards about the women in our Indian society. Be it a housewife or a professional, the Indian male-dominated society carries a ‘restricted’ version of principles for the women of India. Even though we live in the era of technology, our society still remains in the shackles of age-old traditions, mindsets, ancient culture, religion, and more. However, even with these adversities, few women have stood against the storm and have made a mark by their virtue of determination.

One of the finest examples that showcase the grit of women in defying the conventional and creating a new pathway is the growing number of business women. Not only they are growing as a professional, but are surpassing their counterparts and getting seated as the ‘C’ level professionals, women have already proved their mettle! (Just for the state of records).

So how exactly do these women differ from the rest or why are there only a handful of such personas who have managed to reach the epitome of success? While none have a perfect answer but a major reason for this difference is ‘Education’ that has changed the outlook of these women. However, on second thought, when we shift our attention to the women influencers from the rural background who are indulged in various path-breaking social activities, we understand that it’s not ONLY education.

An Outlook that Matters!

As the second largest populous country, India is a land of diverse people that includes a mentionable contribution of women who have a progressive mindset. Not just today, history reminds us of women who worked for the upliftment of the society or were the torch-bearers of such transformations. Be it the ‘Bharat Stree Mahamandal’ formed in 1910 to the women of today – one common factor that has linked them is their outlook.

While the struggle for independence saw a plethora of women leaders, post-1950, there was a steady rise of women in the country’s commercial and political affairs.

How Do We Progress?

We have travelled a long and eventful journey since our independence and especially the last couple of decades have been outstanding in terms of rise of women’s role in the social canvass. Be it the business domain, government jobs, entrepreneurship, women are taking a gigantic lead that is exceptional.

This is also the time where we focus on the women living within the rural areas of our country. The Government of India has introduced various measures and programmes for the upliftment of women. However, its time, we as the responsible citizen of India, take ownership and contribute towards creating a transparent, and equal opportunity platform for everyone. It’s our responsibility and awareness that leads to creating a new pathway to an egalitarian future. Only acknowledging or supporting the cause is not enough anymore!

Let’s take a pledge to contribute at our level and help the nation to eradicate gender biases from the grass root levels. Social engagements, group participations, conducting training camps through NGO’s, aligning CSR activities towards women empowerment can be some of the few ways ahead.

- Devasish Kanojiya

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Ashima Obhan

Challenger, Seeker & Achiever

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he relevance of teachers in shaping young minds is immeasurable. A good teacher goes beyond textbooks, and can be instrumental in shaping a person’s opinion, values and much more. And the first teacher that a child gets is its mother who nurtures and prepares it for the life ahead.

Ashima Obhan, Partner at Obhan & Associates believes that her mother is precisely: her first teacher, a superhero, and her role model. She has seen her hold a full-time job with a national bank, pursue an MBA while working, bring up three children, manage the house, and take care of her grandparents; all of this, with a lot of love and no complaints. Amazed at all that her mother has achieved, Ashima says, “If I could do even half of what she has managed to achieve, I think I would have accomplished a lot in life.”

The second set of influencers Ashima met in her journey were her teachers at Lady Shri Ram College, where she majored in English. In three years she learned about the value of independent thinking, critical analysis, a questioning mind, never to take

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anything for granted, and to keep pushing boundaries. These valuable lessons came in handy when she chose to pursue Law as a subject and as a career.

Changing the Status Quo Ashima sums up her professional journey as exciting and deeply enriching – at times more exciting than she could handle. From starting her career with one of India’s leading law firms to now heading the corporate law practice at her firm, her journey has been full of learning. Working with a leading Indian law firm for almost 8 years got her unmatched experience in terms of time. But over time, she found the work getting less and less challenging. In search of new opportunities and intellectual challenges, she decided to quit a wellpaying and secure career, and establish her corporate law practice. Starting as a lone ranger, she set some initial goals for herself, which she now is very proud to say that she has achieved.

Obhan – The Firm, Her Pride Obhan & Associates offers end-to-end services in the fields of Intellectual Property law and Corporate law

intending to aid and assist its clients at every stage. Recognized as one of India’s leading firms, it was conceived to address the critical requirement of a specialized team that intimately understands the working of the Indian legal system and is technically qualified and competent in understanding and appreciating the clients’ requirements. It provides dedicated and customized attention to each client ensuring their business needs are met.

As a Partner of the firm, Ashima has been single-handedly responsible for establishing the corporate law and M&A practice within the firm. Until she joined, the firm operated as a boutique intellectual property (IP) firm.

Over the years, within the corporate team, it has curated specialized practices for the Publishing and Technology, Media and Telecom (TMT) sectors. It also started developing an Arbitration practice within the firm, which she heads, along with the firm’s Managing Partner.

Time to Celebrate the Hard Work Ashima has been ranked as one of the ‘50 Rising Stars of India’s legal September 2019|

Ashima Obhan

Partner

profession’ by the India Business Law Journal, where the Firm’s services and work in the publishing industry have been recognized. She has also been ranked as one of the ‘Top 100 lawyers for the year 2018” by the India Business Law Journal. Obhan’s work with the acquisition of Cube26 by One97 (PayTM’s parent company) was widely covered in the media. The firm was ranked in 2018 as the ‘Best Indian law Firm for Women to Work’ in by Vahura, a leading legal recruitment firm.

Building Work Culture on Deeprooted Values The firm strongly believes in the principles of diversity and inclusion.

All members of the firm are assured the flexibility and support that they need to ensure a healthy work-life September 2019|

My Children inspire me every day to work hard and be a good human being

balance. Ashima adds, “The sanctity of the letterhead – that is foremost on my mind while working. I constantly remind myself and my team that the quality of work delivered by us must be of the highest standard. We also believe very strongly in trust, collaboration and teamwork. All of these are a strong part of the work culture at Obhan & Associates.”

She envisions the firm to be recognized as one of the leading firms of the country for its specialized services and its unique client management services.

The team comprises an extremely talented and experienced set of lawyers and technical industry professionals, who are very well equipped to serve clients in a wide range of sectors, from start-ups to multinationals.

Words That Matter For Budding Entrepreneurs: “Be fearless but be conscientious. Do not compromise on quality at any cost.

Maintaining a good reputation and keeping your client’s faith is key to a sustainable and successful venture.”

For the Women Trying to Make a Difference: “It is very encouraging to see the growth in women taking charge in the business world. Women in different industries are not just breaking the glass ceiling, but in many cases, shattering them! Women have always been leaders, but lack the support and opportunity to continue and excel in their chosen careers. This is only the beginning of the journey and there is a long way to go. But, it is a great start nonetheless.”

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Vani Lakshmi Sreeram Director

Vani Lakshmi Sreeram A Passionate Digital Marketing Connoisseur

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ollowing is an interview between Insights Success and Vani Lakshmi Sreeram, the Digital Marketing Director at Honeycomb Creative Support Pvt Ltd. Vani is a leading online marketing solution expert with a proven experience in Search Engine Optimization, social media optimization and a plethora of other skills. Herein, she shares her journey laden with inspiring experiences and lessons.

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Below are the highlights of the interview: Kindly brief us about your professional journey and what kind of ethics, principles and manner of working you observe while managing the business operations?

Like everybody else in the beginning, I started o small, as a typist at a data entry company. Then, I changed my job to become a Lab Assistant cum Receptionist at an institute oering .NET course.

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Interview with Insights Success

Later, I joined as an SEO Trainee for an IT firm where I realized my passion towards Digital Marketing specifically SEO. Afterwards, I joined Honeycomb as SEO Executive, 6 years back. Here, I came to realize my full potential and have been dedicated to this field ever since and have grown to be Director, Digital Marketing Division.

I follow my rules of strict self-discipline, taking up as many responsibilities as I could. I have always been adaptable to changes at the work environment and I have come to embrace changes. I believe in continuous constant learning which is result-oriented and suggest all to do the same.

Could you please share your noted milestones, accomplishments throughout your journey so far along with company highlights and achievements under your leadership.

Our company, initially, was not practicing Digital Marketing at all. I began rigorous Search Engine Optimization for our Honeycomb Website and other pages, be it on-page or off-page and within a few months, I gathered over 28% extra leads through my Digital Services provided for the company. Over the 7-year journey, at Honeycomb, I have achieved a lot and from 1-woman department, our company’s Digital Division has grown to be 7-member team. Last year was a boost for me when we took clients for our Digital Services. Now, we have over 4 clients who have added a good amount of percentage to the company profits. There have been a lot of ups and downs in my journey but I have always stood up and people at Honeycomb have always had my back, which explains my loyalty towards them. Overall, there have been a lot of achievements and it would be very difficult to choose one that does justice to all.

Please tell us about the business model you follow and the services you provide that makes the brand unique in the mid of cut throat competition.

I, as a representative of my Digital Marketing Division stand tall about the customer-oriented business model that we follow. The services we provide are top-notch and our unique identity is striving for 100% customer satisfaction.

We believe in customized services based on the requirements of each customer. We serve all our customers with utmost dedication and start off with a rapport-building approach. Also, we believe in assisting customers and clients with after-sales support as well.

Please share the most memorable and remarkable moment of your life.

Though there are quite a few, but naming and pointing out September 2019|

one would be very difficult. And my whole experience especially in Honeycomb, has been an empowering one.

But I remember this one day, so clearly, when I, as the sole Digital Marketing person, was given the opportunity and responsibility to be able to build my own team and capture clients for Search Engine Optimization and Social Media Marketing. That was the moment, I felt like I had achieved something and that I am capable of that, and more.

Where do you see yourself and the company in future?

Or, what is your goal to mark the uniqueness in future?

I wish to continue working for this company and someday. own and manage a sister concern company (from the same firm) in association with Honeycomb. I see it growing, my goals and Honeycomb's goals also align. The company and I believe in hustling and aligning, working for the growth but also taking time to breathe. My top career goal, as I mentioned, is owning and completely managing my own sister concern company and for that, my ideal path would include giving my best and doing justice to my work, pushing my limits and facing challenges with my head held high.

Advise for the budding women in tech who are trying to embark in the same field.

Hustle and align. Work hard, play harder. Find balance between working and chilling. Embrace the concept that rest, recovery, and reflection are essential parts of the progress towards a successful and ultimately happy life. Be proactive and clear in your decisions, take time but when you are done, it should be in perfect sync to what the brief was.

What is the one thing that is acting as your motivational tool? Or, who is your role model and how the person inspires and motivates you?

My constant source of motivation and positive influence would be Mr. Noufel and Rajiv Talreja. Noufel, is my mentor, guide and an entrepreneur himself and Rajiv Talreja, is an author, business coach and entrepreneur. And they have always guided me to a path of success. I have also done the P.A.C.E program by Rajiv Talreja and he has been an inspiration ever since.

Share your views on the current technology-enabled business scenario in India.

In this digital age, everything can be taken as a boon or a bane but for me, this technology-enabled business scenario has come as a miracle. It has inspired me and more importantly, it has led me to this path of Digital Marketing.

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Blending Art, Architecture, and Technology

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n this edition, we introduce our readers to one such persona – Geeta Arya – noted Architect and interior designer and Founder of Geeta Arya and Associates. The firm crafts exclusive designs that blends art and architecture, light and shadow, texture and colour to add value to the project by creating an ambience that projects the image of the client. It create spaces considering functionality & form to achieve aesthetics to satisfy the requirement of the project. The design integrates the cutting edge technology with discreet use of eco-friendly materials. Geeta Arya talks more about the journey and the exclusive services of the company.

Kindly brief us about yourself, your initial journey since the beginning of your career?

Myself an Architect and interior designer by profession having a strong passion about connecting different creative ends of society in form of Art curator.

It's been 15 years that I've been in the field of designing. The journey so far has been amazing. My family was very supportive. I have studied in School of Planning and Architecture New Delhi.

After my graduation I worked with lot of big names like Hafiz contracter, Prem nath and Associates and SOM but after marriage I started my own studio. fortunately my in-law's were also very supportive and never said no for my career ambitions.

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What drives you every day to work?

Or what is your motivation which pushes you to enhance your performance?

More than a livelihood earning profession, designing is something I feel, is the flesh and blood of my life.

Since my childhood itself, I was more than sure that I wanted to be creator, a creator of beautiful spaces.

When your simple moves are converting your environment into such meaningful outcome it gives immense motivation to perform again.

How does your family contribute to your success? Talk about your family values, the culture which has strongly impacted your professional journey?

When I think back, my father was an engineer so One of the favorite time spent for us was making toy scale models of aircraft or maniquins with wood, metal sheets along my father and siblings. When I started to plan my career, I think those experiences were at the back of my mind. Even though my mother didn’t pursue her carrier after marriage but she gave us that confidence-“to be whatever we wanted to be”. That was an incredibly formative experience in my youth.

Without any second thoughts, my husband. He has also been a mentor and a great guide. He is the one who saw my potential in the field of

designing and he not only motivated me to take the bold step in the field of entrepreneurship but also inculcated in me the wisdom to continue in the professional world. I entered into this field at the young age and today, after fifteen years of that, I can proudly say that I owe all my success to him for I have never felt alone in my journey so far and have always found him by side, be it a success to celebrate or a challenge to look at. Without his belief in my talent and his constant encouragement, I could not have reached the place I am in today.

Please mention the challenges, issues you have faced in your professional journey and your efforts or solutions you have identified to overcome the challenges.

Nothing is easy for a complacent person and nothing is tough for a hardworking one. The moment one decides to take things in control and become an entrepreneur, that very moment, the word ‘difficulty’ is replaced by the word ‘opportunity’ in a person’s life. Being an entrepreneur is what completes me and this feeling of self contentment is the best I could have asked from life. Though being a self made person ensures a lot of hard work, perseverance and strength, leaving you with very less time to enjoy the luxuries of life but you don't feel left out because the gratification you feel after every day’s work is more overwhelming than those little raptures of life. So personally, I don’t think it is September 2019|

Geeta Arya Founder

September 2019|

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difficult to be a woman entrepreneur as it you yourself who enjoys this experience of being a self made person after all.

Apart from stirring such a high-end profile, who is Geeta Arya on the personal front?

No matter how professionally successful you are by end of the day as a women you are responsible for each and every aspect of family.

I believe in giving my hundred percent to everything role I take on, so be it the role of an entrepreneur or that of a housewife, I never find myself at cross roads. You are multi faceted in different aspects of your being, so why not utilize it for creating a complete harmony in your life. For such kind of a balance, it is very important to have complete clarity in your own mind about priorities at different point of times and it is also about loving your life in every character. For example, when I am at home, I just love looking after my family, my house and I enjoy my role of a home maker, while, the moment I step into my car for a business meeting, I am a strong entrepreneur and nothing else. I love both my roles and hence I am able to strike the right chord of balance midst my personal and professional life.

Kindly describe in detail about Geeta Arya and Associates and its unique services and products.

Geeta Arya and Associates is branched in two companies Geeta Vaibhav design studio Pvt Ltd. -purely architecture and Interior consultancy firm and Ishwatham- Designer furnishing and Art work.

Ishwatham brand has focused on the ‘Make in India’ ideology since its inception in 2008. It is part of Prime minister Narendra modi’s campaign for make in India by creating an “Enchanted India” look through the

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lens of art in the contemporary. Now instead of sourcing art work from Milan, Venice or China with the help of talented Indian artists we are splashing colours and luxury of details within India. We have a team of talented artist from different parts of country for hand crafted Murals, metal art, canvas paintings etc. We are now known for bridging the gap between craft and luxury.We are vastly inspired by our roots, traditions, culture, and our history. We take in all the influences around us for our visuals from historical references and put it all together on a mood board which are set onto our products. It just complements all our Architectural sites into piece of Art. Brief us about the industry scenario from your perspective.

Designers and Architects are basically conceptualisers- they can visualize the whole quite clearly in their mind s eye, much before the first brick is placed.

Personal skills come in when they have the talent to be able to seamlessly blend together many disparate elements. This is where intuition, an educated eye and experience come into play. For this creative Industry Sky is a limit.

What would you advise to the budding entrepreneurs?

I would say that... you have to keep working hard and hard work is the key to success. There is no excuse for it.

And the most important thing is, they need to be dedicated and focused. They need to have a goal to achieve.

Share with us the noted milestones, accomplishments of your journey along with highlighting the company’s achievements under your leadership.

planetaurium over volcano Roden crator at Arizona. Redesigned Haryana Vidhan Sabha with Prem Nath ji .I did a variety of projects: shopping malls, hospitals, schools, university, Naturopathy centers and some commercial work. I gained diverse experiences, but now I’m more focused. We are into creating luxury either by Architecture and Interiors or Furnishings.

State your passions, aims, and goals.

Enjoying your job is really important.

It’s great for you and great for the people around you. In the end, even our clients and consultants are happier if they enjoy what they are doing. I just want to see Joy in the eyes of our designers, Artists, sculptures and most important our clients.

How are you foreseeing the future in terms of expansion of your business, the advent of new technologies and increasing tech-enabled players in the market?

From my perspective, the most important thing is empowering people around. Also, I’m very interested in being part of the design and technical development. I also find that with these projects, you really need to know what’s going on. But at the same time, you really need to trust the people on your team. My goal has been to learn to work with the senior designers and the senior technical people, and also to engage the members on our team as much as possible — to fully understand what we are doing, why, and what the client's goals are. I am a very hands-on, detailed person, but my goal is to optimize my trust in the team and to create strong collaborative relationships — with our team, our consultants, and most importantly, with our clients.

Sure. I worked in a number of offices before started my venture. I got a wonderful exposure of working for a September 2019|

Niyati

Rokani Destined to be an Entrepreneur

‘‘

When I formally signed my first client contract in Beyond Sourcing – it was a very special moment mixed with the excitement of a new

‘‘

beginning, the joy of finally cracking a contract

and the fear of ensuring that I have to get it right

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Niytai Rokani Co-founder

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or a women entrepreneur, the long journey to her goal begins with a hurdle right close to her heart - her family. The society, even in today’s world takes time to digest the fact that a woman can be ambitious and would love to explore and chart her professional path. Once they are done convincing their family, the world seems a tiny spec to conquer. Niyati Rokani had the ambition, the fire, and a goal to achieve a huge success. But above all, she had her sister, a blessing, who fought the battle to convince their entire extended family in accepting that a September 2019|

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oman can also have a career. That was half the battle won. The journey from that day to the present when she leads her own firm – Beyond Sourcing; has been ‘fantabulous’, as she sums up.

Realizing Her Own Potential Niyati started her career as a trainee in a very small private firm. Being inclined towards learning, she quickly imbibed all the tricks in a short span of time. She thus got to learn about the various aspects of recruitment, a field which had her full attention by now.

She knew it was her calling because, as she recalls, “Seeing the delight on the candidates’ face when they received the job gave me happiness and that’s when I knew this is what I want to do!”

She continued working for a few more companies and mastered the art of not only recruitment but also networking.

But, something was missing – always.

That's when the seed of opening a boutique company that specializes in real estate hiring was planted and resulted in Beyond sourcing – over five years now and going strong.

Building the Firm – Talent-by-Talent Beyond Sourcing are a specialist search firm focused on the acquisition of talent at the executive and management board levels in Real Estate, Retail Realty, and Infrastructure domains. It is a boutique search consultancy firm that specializes in mapping the right candidate for the said position. It believes in mapping the talent pool through its strong business network and industry connections rather than resume databases. It takes up specific assignments and works on them as exclusive mandates. Services that it offers include -Senior Executive Search, Mid Management Recruitment, Volume Hiring, and Strategic Talent September 2019|

Mapping Assignments.

Beyond Sourcing, in a very short span of time, has made its place in this cut throat competitive hiring space of real estate industry and takes pride to have a women entrepreneur who has been successful in managing complex projects with ease. Niyati reminisces, “I faced a lot of challenges initially and was advised that your work is good but you are too young to be given the responsibility of building a whole new team. I cracked my first deal with someone I had worked with, in one of my previous companies and who had trust in my abilities – after that there was no looking back for us.”

Now Beyond sourcing get clients by references. Those who have heard about its work and would like to be associated with the firm. Niyati believes, as a company, the journey has just started – it has a long way to go.

Currently, it is discussing the strategic direction of the company and is looking for diversifying its clientele in the next three years.

Pushing the Limits The most daring challenge the firm took was limiting itself to hiring for only the real estate industry. Niyati explains, “Once you limit yourself to hiring for one particular industry, the overall risk increases as if the industry goes through a rough time your entire business is affected. However, the outcomes of the same have been extremely good as we have managed to create a name for ourselves in the industry and work with most of the top brands in the real estate sector.”

A business principle that she actually puts to practice is something that her father taught her “Your work should always speak for you”. As a result, the highest standard of quality maintained

by Beyond Sourcing keeps its clients happy and contended. Though the

working hours are 9-5, the clients can contact the firm 24/7 which makes it easier for the two to work. The firm also gives immense importance to work life balance, as it is imperative for long-term sustainability.

Apart from family, Niyati’s role model is Jack Ma. She says, “His attitude towards considering competitors as friends and learning from them makes him stand out in the industry. He also considers ‘giving up’ as the actual failure which drives me not to stop and make my failures as the stepping-stone to success.”

A Word for the Newbies Niyati, an established entrepreneur now, has the following advice for all budding future entrepreneurs: "Networking and empathy are crucial but have to be backed with hard work, dedication and timely deliverance to grow in this business. Remember, there is never a right time, there will always be ups and downs, the journey might be hard but it’s not impossible. If you have dreamed it – do it! The future is waiting for the Entrepreneur in you” Miles to Go Niyati believes that Indian women are now finally being acknowledged, appreciated and admired for their new roles as entrepreneurs. The number of women entrepreneurs in India has been on a rise, and their success stories continue to inspire and motivate millions more. Niyati’s speciality lies in the real estate industry but she has started diversifying into another industry and looks forward to working more on it. Few years down the line, she foresees expanding her team to meet the demands of the growing business and requirements from clients. She also wants to increase the services provided to the clients and turn Beyond Sourcing into a one-shop stop solution for them.

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Triveni

Kathuripally Leveraging the Technological Revolution

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ollowing is an interview between Insights Success and Triveni Kathuripally, the Co-founder of MIRAKI TECHNOLOGIES. With a career spanning over more than ďŹ ve years, Triveni has held multiple roles including Project Management, Business Development and Finance Roles.

Herein, she shares key details of her ceaseless voyage towards achieving professional and personal excellence.

Triveni Kathuripally Co-founder

Below are the insights of the interview.

Kindly brief us about your professional journey and what kind of ethics, principles and manner of working you observe while managing the business operations?

It all started back in 2015, when i had taken a break from my job at Deloitte. I always wanted to do something on my own. The passion to become an entrepreneur started early in my graduation days. I used to look up to people like Indra Nooyi, Kiran Mazumdar Shaw and wanted to be like them.

IT services was one of the potential options that I had. In India, the internet usage was under 20% when I got this idea. I have seen huge potential in the area of Web and Mobile App development. With 80% more

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September 2019|

Interview with Insights Success

population to use internet in the coming days, I thought there is no better platform than Web and Mobile development.

Eventually conceptualizing on setting up a business happened along with another Co-founder Sriharsha Sriramoju, who happens to take care of the IT projects and where I manage the Finance and Business Operations.

Talking about ethics, principles and manners of working then it has to be “Employee Friendly” and while dealing with clients it has got to be “Client friendly” and of course within the minimum ethical rules and then work on your goal very firmly steadily and with complete dedication.

Please tell us about the business model you follow and the services you provide that makes the brand unique in the mid of cut throat competition.

Miraki is now focusing on SaaS and AI based products.

More so, unlike small scale startups, Miraki has deployed its own R&D team that actively looks into the market painpoints and evaluates the solutions that may do great in the market to solve business problems. Accordingly, Miraki is looking forward to launching an AI based product come spring next year. More so, digital marketing will be a key focus area for Miraki given the tremendous potential that the internet has in the present generation. With internet as the medium, every product can dream of a worldwide recognition and Miraki is working towards enhancing and uplifting the digital marketing arm in the years to come.

The firm’s professional’s skills pushes clients’ businesses in the right direction and engages with the right audience.

Miraki stays updated with the new trends that allows for great user experiences. Target is set to get highly relevant traffic to the client’s website in order to help increase the ranking page on SERP (Search Engine Result Page).

With such future ready technologies and ideas onboard, Miraki has served and will continue to serve clients from US, UK, Canada, Malaysia, Mexico, and across India. A promising future ahead of Miraki and the entire IT industry is in for surprises.

Share with us the noted milestones, accomplishments of your journey along with highlighting the company’s achievements under your leadership.

We have started with very small projects, initially it was just two co founders and one employee working on the project. We have gone to people to explain our company and then convince them with technical know-how to offer September 2019|

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us a project by inducing trust in them for the company. It was definitely not an easy journey. But then today we have grown to a stage where people choose us to give the projects based on the credibility of the company. I must say all this had happened in a very short span of 3.5 years.

Leadership is not really implemented in its literal meaning here.. the success mantra here is one has to get into employee/client shoes to understand them and make them work accordingly.

What is the one thing that acts as your motivational tool? Or, who is your role model, and how does the person inspire and motivate you?

During an event, I have heard a speaker talking about ‘Share a smile’. This has really influenced me. Imagine a world where a smile is shared. I thought the company we have setup, if I can bring smiles on few faces that’s more than enough.

Today, I see that smile on all our employees and the clients we work with. That motivates to work better every day.

There are many role models for me. It will be tough to pick one. Whatever you do, at the end of the day you are a human being. You might not help everyone but at least do what you can for this society through any channel.

Kindly tell us about the challenges you faced while withstanding the complexities of the industry.

With the internet bubble, the social world shifted from a place of interpersonal connections to internet connections.

So did the world of business. Our digitally-driven lifestyle has given us little choice but to adapt to technology. It’s a no-brainer; website development is now essential to every business person. Pertaining to this, Miraki offers creative and extensive web development services to the clients.

Miraki is driven by the objective to provide fresh and unique designs. With our professional team, a business can receive a catchy website for the long run.

Challenges faced by Miraki Technologies mainly revolves around client satisfaction and clarity.

Unlike other service of an IT infrastructure, most customers do not really comprehend their objective with regards to the look and feel of the website.

Therefore, while conveying them, the ideas often get lost in translation. However, Miraki has overcome this challenge through its exceptional understanding of UI/UX market demands.

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Share with us the most memorable and remarkable moments of your life.

Obviously, the first project that we have got was the most memorable moment. But each project that we get gives us lot of hope and trust for the future. Today we have nearly 200+ Clients across India, US, Europe, Australia and Canada. Each and every project we get is a memorable moment.

Where do you see yourself and the company in future?

We do not want to end up as a typical software services company. We have started working on our own products along with the client services we provide. We have dedicated R&D team to work on next generation products.

Our goal is to be the single platform for any company for their web requirements (Software, Mobile or Digital Marketing). We want to be a one stop solution for them.

September 2019|

Sonam Madaan The New-Age Professional Being in Sales for a good tenure I decided to move on to a more stable profile, Fortunately my mentors witnessed my social hunting experience and that's how my organization has offered me a role in Talent Acquisition team. Since then I'm associated with Xicom. Long time!!!

IS: Kindly talk about the most memorable moments along with the challenges you have been through?

Sonam: Don’t know about others but I’m pretty used to accept challenges since my College Days. May be that's why Life keeps on shattering challenges on me to continue to make me a best version of MINE. I love to interact with Children ,To teach them so I took upon Teaching as a profession while I was in College. I used to provide home tuitions and fortunately I started earning so as to repay my Educational Loan. That was the BIGGEST CHALLENGE I ever faced.

Moving ahead in Professional life I eventually came across so many challenges but life always keep on motivating me to look ahead. Talking about Moments-Yes I have got so many beautiful moments to cherish through out my career so far. One of the remarkable moment which I can recall right now is that when I over achieved my Sales target for the first time and got a Rs 5000/-cash reward Incentive.

IS: Kindly brief us about your professional journey?

Sonam: Well My journey has been a real fun since I started my career via Campus Placement in HCL Bserv as Technical Support Officer in 2010. This experience has added a great advantage to my profile..Then moving on I got an opportunity from a Mumbai based Software Development Company ,Though I applied there for Support Team but fortunately they found me a good fit for Business Development. Further considering Business Development as a core forte ,I got an opportunity in a Product based firm i.e HRizzus – A B2B recruitment portal. Gained a lot of exposure in meeting CXO level HR professionals …Being there for a petty good tenure I wondered that I got my core Skills i.e BUSINESS DEVELOPMENT. No one might have given a thought that my core skills would change to TALENT ACQUISITION soon. Then I joined Xicom Technologies in Nov 2013 into Business Development.

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IS: What kind of ethics, principles and manner of working do you observe while working in the HR domain?

Sonam: Its been 5 years now I have been in HR Domain but Look at the Irony side !! Technically I'm not MBA so I haven't studied anything theoretically. Its just that I have applied everything directly. But I must say being a Business Developer in past that I can easily empathize the situations.

As far as my ethics /Principles are concerned I believe in following a simple friendly approach. I try to source my candidates via various social media channels ; Internal referrals so the primary ethic that need to be follow is –FRIENDLY APPROACH. Relationship building is the key to get success in any field or domain.

Secondly –I always EMPATHIZE with the candidates I’m connected to.

Thirdly – I always encourage TRANSPARENT COMMUNICATION .

September 2019|

IS: Kindly talk about your acumen in the areas of Business Development and Talent Acquisition?

Sonam:For me these two profiles are quite similar via different perspective :Business Development –Art of Selling Products /Services to acquire Clients.

Talent Acquisition –Art of selling company’s USP to acquire the best talent around.

Undoubtedly, both the profiles require extempore quality. We need to simultaneously make quicky and tricky decisions either while talking to a client or a Candidate. Else we gonna loose a business equation.

IS: How has HR domain transformed over the years?

Sonam: Indeed HR Domain has transformed a lot over the years.

Earlier recruiters were only known for making cold calling on the data fetched by portals. But now it has been evolved to a huge dramatic profile. Gone are the days when recruiters were solely dependent on job portals. Now-a-days Recruiters has to act like a MARKETER. They have to involve into EMPLOYER BRANDING. With the passage of time Recruiters have understand that PASSIVE candidates are not available on Job portals.They have to change their working style in order to target the creamy candidates available in market. And that’s how MODERN RECRUITMENT has replaced TRADITIONAL Recruitment.

IS: Please brief us about the HR practices and services you follow in your organization.

Sonam: We follow the MODERN RECRUITMENT Practices here. I’m being involved into Employer Branding ,To create a Great pool of Talent Pipeline. Relationship Building with the Employees /Candidates.

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IS: Your Role model.

Sonam: Well, I consider a person my “ROLE MODEL” in life not because he is a celeb or a famous personality. He is just another common man like you and me. There is a concrete reason behind why I call him My Role Model, because I have witnessed him during his success journey. I’m very much influenced by one of his rarest quality i.e STRONG DETERMINATION and therefore what I perform or achieve its just because One day I wanna make him proud of me. To conclude with -I wanna follow his footprints.

IS: Biggest challenge you face in your professional life.

Sonam: Well as you know that I’m associated with an IT organization i.e XICOM TECHNOLOGIES as a Assistant Manager - Talent Acquisition. So there are various day to day challenges that I come across but would like to highlight a major one:Difficulty in balancing the speed of hire with quality of hire :This is one of the biggest challenges when it comes to balancing the SPEED OF HIRE with QUALITY OF HIRE. Although we want to recruit a candidate as soon as possible, there is always an urge to get the best talent possible which usually takes time.

Increasing the recruitment speed is perhaps one of the hardest tasks these days.

IS: Kindly introduce us to your Company.

Sonam: Xicom is an established Software development company with an enviable & proven track-record engaged in providing application development services, technology consulting and IT outsourcing solutions to clients worldwide.

Started in the year 2002, Xicom is an ISO Certified & CMMI Level-3

software development company with 150+ highly skilled IT experts catering result-oriented and cost-competitive solutions to SMEs across the world.

Being a premium partner of NASSCOM and STPI, Xicom holds the trust of over 1500+ clients across diverse business verticals. This trust is based on our reputation as an exemplary IT outsourcing company among leading business houses and standardizing organizations.

We provides a broad range of following Development Services:-Web Development -Mobile App Development -Software Development -IT Consulting IS: How do you define Passion?

Sonam: There is a famous quote Working Hard for something we don’t care is called “STRESS” On the contrary -Working Hard for something we love is called “PASSION” So this is completely in syn with my JOB. I’m a People Person. Love to interact. Keen to develop relations and always remain curious to think beyond the box. This is what I’m doing regularly at my workplace and that's how it always keeps on motivating me to look forward to new challenges with a smile.

IS: Share your views on the current HR business scenario in India.

Sonam: HR plays an important role in defining the Business Equation of any organization Bec it’s the HR team who fields the best players in the organization.

IS: Where do you see yourself in future? Or, what is your ultimate professional objective of your life?

Sonam: After spending a good tenure in HR domain, I’d like to continue putting my best efforts in the same domain And would like to see myself at a CXO level position in future.

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