The 10 Most Reliable Automobile Component Manufacturers In India

Volume 08 | Issue 06 | 2019

www.insightssuccess.in

10 RELIABLE

THE

MOST

AUTOMOBILE COMPONENT MANUFACTURERS IN INDIA

Satish Machani

STUMPP, SCHUELE &

SOMAPPA SPRINGS PVT. LTD. Epitome of Quality Manufacturing

Editor

From the

T

Automobile Transformations Taking the Centre Stage

he discovery of ‘Internal Combustion Engine’ has changed the overall scenario of the Auto Component world. A radical shift has been seen in the auto industry which is catalyzing the growth across geography, leisure, and travel alongside stirring consumerism, suburban sprawl, primacy of oil, and greenhouse gas emissions. On the other hand, the introduction of EVs, Self-driving technologies as well as Ride-hailing applications have already started to prove its will in optimising the traffic flows and contributing to the economy. Also, EVs driven by clean sources of energy could be a major facet in hawking out the problems related to the climate change.

These transformations are bound to lead the auto component space alongside striving to redefine the industry, energy systems, urban geography, and change the overall scenario of Travel. This is boosting the personal mobility thereby mitigating the risks of accidents and current deaths. The government is playing its part by pulling in these advancements and deploying it through successful R&D processes. Minister of Road Transport and Highways of India – Mr. Nitin Gadkari has placed his best foot forward in portraying this bigger picture to the country while ensuring minimum job-cuttings.

Acknowledging that people are getting inclined towards EVs, driverless taxis, and autonomous vehicles, many companies are planning to launch electric car-pooling a driverless car network across the country. This will surely make the dropping and picking processes easy & seamless like never before! The Automobile transformations have already taken the centre stage and will keep disrupting the Auto Component world with its full pace in the coming future.

Editor-in-Chief Pooja M. Bansal Managing Editor Devasish Kanojiya Executive Editor Rahul Niraj Art & Design Head Amol Kamble Associate Designer Poonam Mahajan Art & Picture Editor Rahul Kavnekar Co-designer Savita Pandav Business Development Lead Joan Ranbhise Business Development Executive Kaustubh Datar Technical Specialist Amar, Pratiksha Digital Marketing Manager Prashant Chevale SME-SMO Executives Manoj, Ketki Circulation Manager Tanaji sales@insightssuccess.com

August, 2019 Corporate Ofces: Insights Success Media and Technology Pvt. Ltd. Ofce No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in

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C O N T E N T S CXO

34 Industry Insider

The Changing Face of Used Two-Wheeler Industry

Cover story

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Stumpp, Schuele & Somappa Springs Pvt Ltd. Epitome of Quality Manufacturing

Interview with Insights Success 24

Autokartz

A Preferred On-Demand Online Auto Parts Portal

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RSB Transmissions Where Dreams are Responsibilities

Article

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Steelbird Helmets Ensuring Safer Homecomings!

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The Auto Clicks

Automobile Industry: An Ever-Thriving Business

18 Emdet Jamshedpur

Manufacturing and Supplying Exceptional Automobile Products

Polyhose

Providing Flexible Solutions Globally

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Connecting the Dots of the Automobile Industry

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hile the first quarter of 2019 was an enthusiastic year for the Auto Component Manufacturing sector, the second quarter has taken it beyond the success horizons. Recognizing the companies that are revolutionizing this space and keeping innovation on their radar by staying up-to-speed with the developments, we have come up with this special edition of “The 10 Most Reliable Automobile Component Manufacturers In India”. This issue has featured a handful of professionals offering a diverse and engaging mix of creativity and distinctiveness. This edition of ours will help you to walk through a list of ventures embracing multidisciplinary approach and covering a range of relevant issues in its sector.

On the Cover of the issue is Stumpp, Schuele & Somappa Springs – the ‘Number One’ maker of highest quality springs in India. The company is outshining its competitors with its innovative solutions and redefining the Auto Component Manufacturing segment.

Apart from such an insightful cover story, we have also enlisted, Emdet Jamshedpur Pvt. Ltd. – an IATF 16949:2016 certified company providing its exceptional services to the automobile industry and Polyhose India Pvt. Ltd. – a multinational diversified industrial conglomerate focusing on design, development, manufacturing, and distribution of fluid conveyance product.

Alongside, companies like Garima Global Pvt. Ltd, Roop Automotives Ltd., Jamna Auto Industries, MK group, Ramkrishna Forgings Ltd., Right Tight Fastners Pvt. Ltd. and Automotive Axles Limited have also been featured in the listing of this edition.

While flipping the pages, take a note not to miss out an exclusive Interview with Mr. Sagar Paliwal – Founder & CEO of Autokartz Internet Private Limited, Mr. Rajnikant Behera – Executive Director at RSB Transmissions and Mr. Shailendra Jain – Global Group President of Steelbird.

An article The Changing Face of Used Two-Wheeler Industry by Nikhil Jain – Founder & CEO of CredR (credr.com) will help you understand the current market scenario and its transformations for the better. Turning some more pages will help you find an article titled as Automobile Industry: An Ever-Thriving Business from The Auto Clicks.

Looking at the emerging opportunities and the growing possibilities, this issue of ours will introduce you to a whole new world of novelty.

So enjoy the exciting read!

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COVER STORY

Epitome of Quality Manufacturing

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SSS is the ‘Number One’ quality spring maker in India.

Satish Machani Managing Director

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Rest is History A company that is more than 60 years old in this industrial race and still making wonders across the nation and the globe is Stumpp, Schuele &

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Our organization has always remained responsible to its people, society and to the environment

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he Indian automotive components industry has seen exponential growth in the last few decades. India has become a favourable destination for investment as it has enabled rapid development in infrastructure, rapid growth in lifestyle, strengthening of local markets and most importantly ease in operations due to streamlining of government policies. According to independent research, the automotive industry pertaining to India is looking for bagging and tagging the US $100 billion worth of turnover by 2020. The reason being, it is supported with hefty exports varying from the US $80-100 billion by 2026. There are a lot of companies capitalizing on this opportunity and has initiated various operational activities prioritizing gains.

Somappa Springs Pvt Ltd. The story goes back to the beginning of 1960, the organization was established by the MG Brothers Group. Padmashri Somappa’s vision on automotive expansion in India was coming to fruition as he wanted to be part of this growth story through manufacturing particularly engineering products. The company which aided this vision was none other than MICO (Bosch) India, who at that time was a major Springs importer. Bosch needed a local spring producer and therefore, SSS came into existence in association with M/s Stump & Schuele, Germany. With a single plant location in Yr1961, the company’s operations went up to 13 plants in India along with one in the USA and becoming an organization worth Rs. 600 crores in Spring Business. “We cater to Tier - 1 and Tier - 2 part makers of all Automotive OEMs in India and our clientele exceeds over 200 members!” exclaims the SSS team. “We produce 8000 part nos along with handling 24,000 MT of steel per year in our organization,” the

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Our management philosophy is that each organization should mirror the primary focus of each business activity

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team adds. The company’s products are globally accepted and exported to most matured customers in American and European markets. “We enjoy global connect for Technology, Products, Markets & Services” and this has surmounted to a tactical advantage for the SSS. The company has a state of the art Research & Development department from the last ten years and is leading in innovative material and product design along with overall development. “Our R&D is recognized by the Department of Scientific and Industrial Research,” the team proclaims. “The company prides in providing solutions to the clients as per their engineering requirements rather than just products,” shares the team.

The prominent portfolio of the clientele from the company includes big names like Toyota, Honda, Suzuki, Tata Motors, Hyundai, Daimler, Volkswagen, General Motors, Ford, Fiat, Ashok Leyland, Cummins, Schaeffler, and Bosch, etc.

Out of the 1500 employees, the

company is currently having more than 100 engineers with an average age of 38; making it one of the youngest team in Auto-components industry. The one who is spearheading the firm’s operations is Satish Machani – Managing Director, SSS. He has led the company for the past fifteen years and has enabled its evergrowing status across the world. One of the guiding principles of the firm that contributed to its expanding reach amongst all the Indian automakers is Ramesh Machani – Chairman Emeritus, SSS. Back to the Future Automotive Industry today is facing a very new challenge, the adoption of Electric Vehicle from the on-going IC engine-driven vehicles. It is an issue and equally an opportunity to grow and develop as the technological advancements catch up with the industry. Disruptions are often great for taking new leaps. “I believe our company is poised for the leap,” says Satish. “New systems bring in new

parts requirements and our company is working with various OEMs to develop and introduce new products in the market,” Satish tells. The Indian story remains strong as vehicle penetration remains very low. There may be disagreement with experts on how much time it may take, but no one can Dispute the fact that the market can grow to 5 times the prevailing size.

MAKE in INDIA initiative launched in 2014 by the government, has really assisted the core segments in localizing key raw materials like grade steel which has a large application and consumption in the industry. “In our organization, we invested INR 300 million to carry out a special process on steel, which we were importing until March 2019.” This has significantly saved the precious dollars for the country and also opened the opportunity of export, for the company.

Satish Mentions, “To be successful in Indian Automotive Space, the key ingredients remains being Frugal,

Manufacturers of the Indian automotive sector have done exceedingly well in the international marketplace. Segments like forgings, castings and machined parts have made their existence known across various countries.

Also, technology adoption in manufacturing has surmounted to eliminating waste, improving output time, ease of adjustment to dynamics

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Automotive sector’s key to success is swift localization and the industry has been adopting this since the early 1990s

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Commitment to highest Quality and delivering parts to it’s committed purpose. With this background, Make In India, opened avenues for SSS to look at Defence space, where again our country is Import Dependent. SSS is happy to share that we are the early organisation to be awarded the Licence to produce Small Arms & Ammunition for the country. Due Investments will take place in the coming months for setting up this Unit. Again this initiative opens up the opportunity to become global player”

of the market, Supply Chain’s seamless communication process and so on. The organization believes in adopting appropriate technological advancements from time to time for measuring the effectiveness and efficiency of the system, in order to remain the domain leader. “As far as technology adoption goes, we are proud to say that we were one of the few early organizations to adopt ERP in SAP way back in 1998,” claims Satish.

No Time Like the Present SSS produces almost all variants of spring products, which have a wide range of applications from the headlamp to taillamp in any automotive vehicle or related product.

The major application of the springs made by the company can be found in a vehicle’s engine, Brakes, Suspension, Seats, Clutch, Transmission & Vehicle Stability along with many others. The USP of the company is that it is one of

The strength that differentiates SSS from its competitors, is its belief in the tag line - ‘High-Quality Spring Manufacturer’ which has made them one of the best-in-class organizations in the industry. “We have lived and continuing to live up to our tag line, by applying high quality in each of the processes in our company,” states the

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Any organization runs best if two elements viz.; effectiveness & efciency are well measured.

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the few firms, that can facilitate designing, developing and validating developed parts globally. “This helps our customers to find solutions with an appropriate value under one roof with hassle-free efforts,” informs Satish. As per the experience of the company, the major challenges encountered in the Auto-component manufacturing business are listed below: • Lack of proper Infrastructures like power and proper roads.

• Dynamic environmental regulations and adapting to them.

• Balancing outputs and maintenance for determining the profits of the organization.

• Various taxes and compliances.

SSS team. One of the good things about the company’s is that the employee trust and confidence index is rated among the best in automotive component industries. “Our organization always strives to maintain our work environment as the best place to work for,” describes Satish. “Our Organization always tries to extend the best to society by maintaining the best in class salaries for our colleagues, by paying taxes on time to concerned government bodies and by promoting charitable activities like schooling, food, clothing & shelter to the required in the society,” he elaborates further.

There is a charity group operating out of Ananthpur, (Yemmiganur) Andhra Pradesh; the hometown of Ramesh Machani which enables schools, drinking water and medical care, etc. to the underprivileged section of the society. The group has recently received recognition from the UN for its social responsibility which is a great achievement on its own.

Quality products has always been our forte

EMDET JAMSHEDPUR Manufacturing and Supplying Exceptional Automobile Products

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n today’s world, India is emerging as a global manufacturing hub with requisite skills in the process, product, and capital engineering.

Automobile sector occupies a prominent place in the fabric of the Indian Economy. On the other hand, government initiatives such as ‘Make in India’ & ‘Foreign Direct Investment’ and recent technological advancements have further abided the growth of the industry.

As such, the manufacturing sector of the nation has become highly competitive. There are numerous organizations in the manufacturing sector catering to the need of industry but very few understand the importance of innovation and quality products. That’s where Emdet Jamshedpur Pvt. Ltd., an IATF 16949:2016 certified company stands to be as indigenous and most reliable brand providing its exceptional services to the automobile industry.

About the Trailblazers In 1978, Late Shri. Upkar Singh had established this company for manufacturing and supplying automobile rubber parts to some of the leading automobile companies such as

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Tata Motors and Hindustan Motors.

Today, Son of Upkar Singh, Ranjot Singh is the CEO and MD of the company. With over 23 years of experience in the automobile industry, Ranjot brings in a curated acumen and professionalism to the business.

He has completed his graduation in commerce from Delhi University.

Under Ranjot’s tutelage, the company has become one of the leading manufacturer of auto-mobile rubber products. Initially, measuring and benchmarking the quality of products was a great challenge for the company.

Under his leadership, the company initiated innovations in products and processes to strengthen competitiveness. His potential of brainstorming & innovate policies in a focussed manner has led Emdet to get recognized by major OEM’s.

The company has plants at Jamshedpur (Jharkhand) & at Faridabad ( Haryana ) in India, and is manufacturing and supplying these high-grade products to major OEM’s including large and medium scale companies in India. Ranjot is associated with ACMA for over 10 years & is presently the Deputy Chairman of Eastern Zone.

Professional Provider of World-class Products Established in 1978, the company offers world-class multi-application products like hoses, flexible hoses, gaskets, metal to rubber molded parts, engine mounting, sheet metal stamping & profiled steel tubes, low-pressure hoses silicon hoses, sub-assemblies, etc. for the automobile industry.

All of the Emdet’s manufacturing facilities are based on the state-of-theart modern machinery like DESMA Injection DESMA Injection Moulding Machine, including online hose and profile extrusion line, backed by latest testing equipment’s to ensure consistent quality. Company is widely recognized for its highly interdependent process of New Product Development (NPD). The company’s products are meeting ROHS & GADLS requirements, which are environment-friendly.

On account of its infrastructure, the company has maintained a strong relationship with the client. The company has always been ready to walk an extra mile for the clients with Just in Time(JIT) practices for customer’s product requirement.

AUGUST 2019

Ranjot Singh, CEO, and MD

Ensuring Customer Satisfaction with Quality Products Emdet’s prime focus is always on the development of quality products for international as well as the Indian markets. The company has always been recognized as the best performers in the category of rubber products. Its primary customers in India are major OEM’s such as Tata Motors Ltd., Tata Cummins Ltd., Ashok Leyland, Volvo Eicher etc.

The company is ensuring highest customer satisfaction by using highest quality raw materials like EPDM Rubber, Silicone Rubber, Neoprene, Rubber, SBR, Natural Rubber HNBR, ECO, Viton, Fluro Silicon, Nitrile Etc. With right vision and decision making, the company has become a ZERO ppm company today. With PAN India presence, the is delicately providing quality services to its customers.

vacuum, and transfer molding machines, online hose extrusion and profile lines, shot blasting, phosphating & automatic bonding agent application, gas-fired boilers, etc.

Emdet has a complete in house facility to test and validate all the parameters that affect the product performance including raw materials and product life cycle.

The Success Saga Emdet Jamshedpur Pvt. Ltd. has recognized as the key player in two categories of FRP/Rubber/Plastic and awarded as the best performer in “Response To New Part Development” and “Adherence to Delivery Schedule” by Tata Motors Limited. The company’s manufactured products have been recognized for their creativity, productivity, and contribution to the automotive industry.

On account of its exceptional services, Emdet is standing tall in this highly competitive world.

Always a Step Ahead in Evolving with Technology A Journey towards Flourishing Future Technology and process up-gradation has always been a core value at Emdet. The company’s plants are equipped with the most technologically advanced and world-class manufacturing and testing facilities. The company has also developed and tested a model that includes the best infrastructure practices to provide an environment in which the company performs more effectively. Its tool room is equipped with latest machines and design engineers are using the latest design software to develop innovative products to meet stringent customer requirement for new product development.

According to the independent reports, the automobile industry accounts for 22 percent of the country’s manufacturing gross domestic product. Automobile industry shows steady growth in recent years. Progressing forward with the positive approach, the company is in a process to register with Railways and Defense and soon will provide its exceptional services to this segment.

Emdet’s activities are monitored through ERP systems. This helps it to manufacture products at low cost, reduce wastage and also ensures seamless flow of different activities. As a part of customer satisfaction, the company maintains JIT and Kanban practices to meet 100 percent on-time delivery for customers’ requirement. The company’s key types of equipment include Desma Injection molding machines, AUGUST 2019

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Industry

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AUGUST 2019

The Auto Clicks

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An Ever-Thriving Business

AUGUST 2019

ith the growing dominance of autonomous and connected vehicles, the global automobile industry is traversing to a new epoch emphasizing the potential to change the power poles. With electriďŹ cation dominating fast, the world’s economy may change from being an oil-driven to lithium, cobalt, etc.. A new form of mobility is likely to be seen soon. What dierentiates India from other nations is its strong emerging market. With increasing

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discretionary income in the hands of the world’s youngest population, India is imminent to be one of the fastest-growing automobile markets. Hence, the senile population of the developed nations, under-accessed market and the young populace of the developing economies are about to set up new goals and strategies for countries and the automotive industry. The Indian passenger market has achieved a new undertaking by moving in the top five countries in the world thus expected to become a cynosure in the eyes of the global automotive industry.

Currently, India is one of the important markets for various overseas auto-makers. In the two-wheeler space Honda has emerged one of the biggest markets and contributes to cars substantially. The most emerging part of the Indian automobile market is software content in the automobiles. The other most favorable part for India is, increasing software content and, export of connected and software solutions in the auto-mobiles. India is fortunate to have a team of skilled labors at low cost and low-cost steel production. India is also leapfrogging over advanced emission and safety norms that will make it a congruous and level playing field for the foreign automobile makers.

Customizing India’s EV Initiative Automotive electrification is not just shaking up carmakers but a vast swathe of related and unrelated industries spanning from oil and gas to public utilities and metals and mining to the IT industry are getting impacted. Even the reluctant players which were exploring hydrogen fuel cell as a substitute are now working on battery-powered EVs unlocking its advantages.

In India, a particular set of circumstances have created an opportunity for accelerated adoption of EV’s. Some of those are relative abundance of exploitable renewable energy resources, a universal culture that accepts and promotes the sharing of assets and resources for the

overall common good. Growing concerns towards air pollution, carbon dioxide emissions and, fuel imports have shifted India to target electric mobility. The Indian government has launched faster Adoption and Manufacturing of Electric Vehicles program(FAME-II) that aims to expand shared mobility, electric mobility and, electric vehicles. It also aims to ramp up the charging infrastructure ecosystem in India and generate a million jobs. Indian E-comm companies, car manufacturers and Indian app-based transportation networks like Ola are working on making electric cars more common over the next two decades. Electric mobility has many advantages owing to the clean environment and cost-effectiveness.

Cheaper to run and maintain Electric vehicles have the advantage of much lower running costs. The electricity required to charge an Electric Vehicle costs three times lower than buying petrol for the same vehicle.

Beneficial to Health and Environment As battery electric vehicles (BEV) have much less moving parts than the petrol/diesel cars, it requires little servicing and cheap exhaust systems, starter motors, fuel injection systems, radiators and many other parts that are not needed in EVs. This leads to less abrasion of the engine components. There are also other major environmental and health benefits, such as less pollution, eco-friendly materials, renewable energy, reduced harmful exhaust emissions leading to better air quality, etc.

Electric Vehicles costs are falling and consumers should opt to EVs as their choice of urban mobility. The foremost advantage of EV is your energy security. Thus technologies like solar, batteries and electric cars give you the power to be smarter in the way you use energy.

So let’s lay the groundwork and embrace the initiative that may probably lead to a healthy and clean future.

- Rajkunwar Bhosale

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AUGUST 2019

A Preferred On-Demand Online Auto Parts Portal

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ssisting users to look for automotive spare parts, accessories, services and pre-owned cars, AutoKartz Internet Private Limited is an online marketplace covering very vertical of vehicle ownership.

Intending to make car ownership hassle-free, AutoKartz, let’s get more insights about its prominent services and uniqueness in an exclusive interview with Mr. Sagar.

IS: Kindly brief us about the Founder/CEO and the motivation behind venturing into this particular industry.

Mr. Sagar Paliwal is the Founder and CEO of Autokartz Internet Private Limited. He is an automotive engineer with masters in E-commerce, having deep expertise in businesses and technology; he started Autokartz in September 2015.

India is the world’s third largest automotive market but till date there are no multi-billion dollar entities in the aftermarket space, contrary to International markets like USA, UK and China. This shows the huge potential in the

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market and just how complicated it is. Autokartz was started with the aim of organizing the unorganized Independent Aftermarket Parts economy.

IS: Kindly brief us about the company.

Autokartz is an Automotive ecosystem, trying to organize the Indian Independent aftermarket automotive economy. We are creating an eco-system which beneďŹ ts all key stake holders of the automotive industry such as: Parts Manufacturers, Parts Distributors, Used Part Dealers, Importers, Car Manufacturers, Car Dealers, Independent Workshops and Mechanics.

We have an Online E-Commerce platform www.autokartz.com catering to all categories and qualities of automotive parts such as accessories, AUGUST 2019

Interview with Insights Success

original equipment parts, performance parts, imported parts, aftermarket parts and refurbished parts.

We are an On-demand online parts shop, where we can supply any part from any brand for any car. Customers can simply list their requirements online and we will cater to it.

IS: What are the different products and services?

The aim of Autokartz is to be the only platform a car owner ever needs to visit. A one stop shop for all car needs.

As we are focused on the hurdles of vehicle ownership, our platform AUGUST 2019

provides complete end to end solution for car ownership; From Diagnosis – To Discovery – To Delivery – To Installation.

We help customers Diagnose the exact problem in their vehicle the consult them on how to fix the said issue (precaution / repair / replace), accordingly suggest the best product for the job, get the product delivered swiftly and then get it installed in the customer’s vehicle.

The AutoKartz platform has two sides; one is focused on parts and the other on services. The parts section helps

you discover all possible parts for your vehicle under different brands and qualities so that you can make an informed decision on which part to purchase and why?

The service section has curated quality garages / workshops from all over the country who fit as per our standards of workmanship and customer experience. This enables our customers to identify the best garages in their locality who are experts in specific services for specific car brands.

We have also created a media-based platform for car enthusiasts which

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curate automotive content from across the globe. The platform also helps car owners to better educate themselves about their vehicle through our dedicated car troubleshooting guides and DIY content.

All our products are available on www.autokartz.com, under parts, garages and media tabs respectively.

IS: What is the USP of the company that serves as an advantage over competitors and benefits clients/customers?

We are car experts. Our aim is make car ownership a hassle free process.

We are the only one who is trying to solve the issues of vehicle ownership holistically. We help the customer diagnose the exact issue with their vehicle, and then we consult them about all possible options, provide our customers the widest range of products in their budget range and then get it delivered and installed. We provide our customers with complete peace of mind when it comes to taking care of their vehicle.

IS: Share with us the challenges faced by companies in your sector.

The Indian Automotive Aftermarket Economy is highly unorganized, with scattered sourcing and zero price transparency. Counterfeit parts, lack of formalized pricing structure, random

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inventory availability, lack of service quality standardization, lack of formal education at garages / mechanics.

These are some of the key challenges faced by the industry today.

IS: How is the company leveraging technology for better services?

Being a tech-oriented company, we have managed to leverage technology on all fronts of our business. We are very heavily invested in technologically upgrading everyone in our network, be it our suppliers, customers, service partners etc.

We have developed IP in a number of processes, which have enabled us to remain lean and yet expand this rapidly.

IS: How does the firm intend to handle its Societal and Environmental Responsibility?

We are a very socially inclined especially towards our service and retail partners. We have been a positive influence in their lives, with the help of our technology and through our wide range of value-added products; we have successfully changed the lives of several independent garages and retailers.

which in a way can be our biggest effort towards securing an healthy environment for the future.

IS: What would be your advice for the budding start-ups and entrepreneurs in the industry?

My personal advice to any entrepreneur would be to only pursue those opportunities in life which are inclined with your passion and those which help in changing the lives of a wide section of audience. Only go after excellence, create products / services which enrich the lives of everyone associated with your company, everything else will automatically fall in place.

IS: Brief us about the company’s future perspectives.

Autokartz has a very progressive attitude towards growth and selfsustainability, and is expanding very aggressively across India and overseas.

We are opening our 1st overseas office shortly. We are expanding very rapidly across categories and have managed to create a wide range of products & services for all stake holders of the Indian Automotive Eco-System.

From the consumer side, we try our level best to educate car owners on how to best maintain their vehicles, AUGUST 2019

Our mantra to success is to redefining Innovation, redefining customer support and redefining polymer engineering

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olyhose India Pvt. Ltd. established in India in the year 1996, a multinational diversified industrial conglomerate focusing on design, development, manufacturing, and distribution of fluid conveyance product.

The company is well-equipped with new-age manufacturing plants, stateof-the-art facilities, and exemplary expertise helping it to deliver reliable and premium quality products effectively quenching the needs of the clientele.

Our annual capacity across Indian operation is 85 million meters of hose as well as 3.6 million assemblies and registered a turnover of USD 130 mn in FY 2018.

Polyhose exports over 70% of its products to more than 75 countries.

With over 1800 employees working across 15 nations prominent dedication and concrete efforts aiming to ‘providing flexible solutions globally’.

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Leading from Both the Ends Mr Shabbir YJ, Chairman & Managing Director of Polyhose India is responsible for transforming his ideology of business strategies and executed it successfully. He placed the cornerstones of the company with utmost excellence. Surpassing initial hiccups in the past two decades with prominence, Mr Shabbir has played a pivotal role in transforming the company into a one-of-its-kind brand.

He has been instrumental in successfully initiating and achieving joint ventures with prestigious companies in the US and Japan. His strides for acquisitions in India, US and Europe markets has added an extra plus to the growth and patents of the company. These measures have efficaciously helped the company to benchmark itself in the CRISIL credit rating, thereby leading to remarkable achievements.

Polyhose. He ensures that the company adapts to the global changing trends and ensures to meet customer’s requirement. Under his able leadership, Polyhose expanded its product spectrum and transformed itself from hose manufacturing company to providing one stop solution for complete Fluid conveyance system requirements.

More About Polyhose Polyhose offer a curated menu of fluid conveyance system including, PTFE, Thermoplastic, Hydraulic rubber, Industrial, Stainless steel flexible composite hose and hose assemblies, Fluid connectors caters to automotive OEMs Segments, Industrial, Surface treatment, M.R.O Markets.

Another significant persona is Mr Ali Asger SJ, Director who commendably monitors the high automation levels at AUGUST 2019

Ali Asger SJ

Shabbir YJ

Director

Polyhose has established assembly units in Indore, Pune, Jamshedpur, Faridabad and Pantnagar to provide Just in Time delivery support to its valued Automobile OEM customers. Our Automotive tubes are used in passenger car segments, commercial vehicles, tractors, off high way segments alongside installed in Air compressor, Air piping kit, Power steering, Brake systems, Fuel lines, Clutch system, Cabin tilt system and so on.

Polyhose Enterprise LLP, a Tipper bodies and Heavy Fabrication company–has top-notch fabrication facilities for Automotive and Defence superstructure. This facility includes Accurpress CNC Press Break 6.5 Meters x 500 Tons, 12 Meters x 1000 Tons, Messer Plasma Cutting 20M X 6M, Messer Fiber Laser cutting 20M X 3M as well as Shot Blasting and Paint booth.

What’s so Distinctive?

Polyhose has transformed itself as a high-quality OEM Solution provider for the Heavy commercial vehicle platform and select construction equipment manufacturer for fluid conveyance products. Being committed to the Indian Defence space, its products find wider deployments in tanks, submarines and off shore vehicles for the Navy.

Acting responsibly towards the environment, employees, and communities is what best describes Polyhose. It focuses on embracing green technology and rolls out green products by reducing permeation of fuel. It also solves the queries of its customers related to EV for better thermal efficiency.

Polyhose is ISO:14001 certified, has invested in Solar Power, water treatment plant to water its gardens and maintain a green belt, thereby laying out the road map for the other. It trains specially-abled people to work in its AUGUST 2019

Managing Director

plants and be part of the teams alongside supporting the surrounding schools and communities.

A Note to Remember Polyhose advices the young minds to analyze the target market and pros & cons before starting up any business. It suggests the budding entrepreneurs to be flexible to create value for the customers. Financial acumen, being lean and having a committed team will help the beginners to grow in the longer run. Additionally, taking calculated risks and being positive will unlock doors to diversified opportunities leading to success.

Now and Next Polyhose is on its way to outperform own milestones with an aim to exceed the sales revenue of USD 150 million by 2020 in fluid conveyance products.

The company is making significant investments of around USD 5 million every year in R&D, new machineries and infrastructure. Believing in the India Growth story, it is on a mission to consolidate the leadership position in India and accelerate the growth in Global market Polyhose India Awards: Platinum award from one of its global OEM customer for the last six consecutive years Ÿ “Best Quality Performance of the year 2018” by given

by Caterpillar Ÿ “Company of the year 2018 – Manufacturing sector” by Zee business channel in association with SAP in Dare to Dream Award ceremony. Ÿ Featured as ‘Top 10 Innovative Companies’ in the ‘Trail Blazers’ released by Defence Minister Nirmala Sitharaman during Aero show. Ÿ

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Interview with Insights Success

RSB Transmissions Where Dreams are Responsibilities

R

SB is a leading global engineering institution with a Deming Award for Business Excellence from JUSE, Japan, a globally accredited mandate for highest product quality and service, manufacture wide range of auto-comp products. To get more insights about its prominence and uniqueness, we bring you an exclusive interview with Mr. Rajnikant Behera, Executive Director.

IS: Kindly brief us about the Founder/CEO and the motivation behind venturing into this particular industry.

Mr. Rajnikant: In 1975, two visionary young entrepreneurs from Jamshedpur from humble middle class background plunged into the hurly burly world of business with a passion and dedication to do something different, to traverse a different path. They knew not the contours of the path, but were confident that the ultimate destination would be success. For them, “Dreams were Responsibilities”.

The brother entrepreneurs are Rabindra Kumar Behera and Suvendra Kumar Behera (fondly known as RK and SK respectively). They founded the “International Auto Products”, a sole proprietorship company and the operations commenced in 1975. RK

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Behera, the founder and current CMD of RSB Transmissions (I) Ltd, along with his brother SK (Vice Chairman & Managing Director), led and guided International Auto Products through its growth. After several transformations it became a public limited company, International Auto Limited in 1994, which eventually merged with RSB Transmissions (I) Limited in 2009.

IS: Kindly brief us about the company.

Mr. Rajnikant: RSB is a leading global engineering institution with turnover in excess of INR 2000 crore, manufacturing wide range of products, viz. Propeller Shafts, Steering Systems & Components, Transmission Components & Assembly, other automotive components, etc, and Construction Equipment Aggregates.

Presently, it has 13 manufacturing plants spread over 7 locations in India, namely Jamshedpur (Jharkhand), Pune (Maharashtra), Dharwad (Karnataka), Chennai (Tamil Nadu), Pantnagar (Uttarakhand), Cuttack (Orissa) and Lucknow (Uttar Pradesh); and one each in Homer (USA) and Silao (Mexico).

RSB operates in two verticals, namely Automotive and CMI (Construction, Mining & Infrastructure) Equipments & Aggregates.

RSB’s Indian and overseas customers are leading Indian and global OEMs like Tata Motors, Tata Hitachi, Ashok Leyland, Mahindra & Mahindra, John Deere, Fiat, Ford, Allison Transmissions, American Axle, Eaton, Magna, GKN, Daimler, Renault Nissan, Kamaz, Caterpillar, Terex, JCB, Kobelco,, Komatsu and GE, Volkswagen, PSA Peugeot Citroen, etc amongst others.

IS: What are the different products and services?

Mr. Rajnikant: In the Automotive Vertical, RSB is a leading global manufacturer of Propeller Shaft/ Steering Systems & Components, an array of Axles including Front, Trailer, Tractor, Dummy & Axle Beam, Fully Finished Gears, Shafts, Hubs & Sleeves and passenger car steering systems, viz Manual/Power Steering Gears, Steering Rack & Pinion, Tie Rod, Hydraulic/Aluminum Pumps, Transmission Components like Differential Cases, Yokes and Carriers for medium and heavy commercial vehicles, passenger cars, tractors and light commercial vehicles.

In the CMI segment, it is a leading manufacturer of heavy fabrications and aggregates like Frames, Arms, Booms and Buckets for excavators, back hoe loaders and front end loaders.

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IS: What is the USP of the company that serves as an advantage over competitors and benefits clients/customers? Please share awards and recognitions.

Mr. Rajnikant: RSB Auto Vertical is part of elite global quality corporate after having been conferred with one of the world’s highest awards in TQM (Total Quality Management), Deming Prize by JUSE (Union of Japanese Scientists & Engineers) at Tokyo, Japan, for achieving all-round business excellence.

Hence, we have a continual in-built flexibility and wide cushioning to take on any challenges and explore opportunities hitherto untapped. Our rugged systems are ever-ready to meet the OEM requirements – whether by design change, enhancement of variants, changed DNA or upgraded product version. As a backward integration, our Casting Plant has already gone in steam at Mania, Cuttack, and Odisha. Besides, our Forging Plant at Cuttack, which was commissioned few years back, is doing well.

We have a dedicated subsidiary, I-Design Engineering Solutions Ltd, which take care of design and development, validation, testing, value engineering and future-ready product, besides indulging in continual exploratory exercise of technological advancement in allied fields. Since we continue to do SWOT analysis at planned intervals for future growth, we do not shy away from challenges.

Our portfolio of awards is filled to the brim (70 nos since 2013), to mention only a few: • Deming Prize from Juse, Japan, for Business Excellence • From Tata Motors for Overall Best Performance, Demand Fulfillment Performance, Environment Friendly Initiatives in Supply Chain Management, Best Quality Supplier, • Ashok Leyland for Supplier Quality AUGUST 2019

Mr. SK Behera, Vice Chairman & Managing Director

Mr. RK Behera, Chairman

Excellence & Supplier Samrat Competition, • Best Domestic Vendor Partnership Award Vendor Partnership and Sustained Performance in Quality from Tata Hitachi, • Quality Excellence from leading media, Machinist (Times of India Group) which was telecast in Times Now and Manufacturing Today, • HR Excellence Awards from Manufacturing Today, Woman Glory, World HR Congress at Kula Lumpur, Transformance Business Media, • CSR Excellence Awards at World CSR Congress at Kula Lumpur, Machinist (which was telecast in ET Now, Manufacturing Today), Amity University and Woman Glory.

IS: Share with us the challenges faced by companies in the Automobile Component

Manufacturing Industry.

Mr. Rajnikant: Industry 4.0, or Fourth Industrial Revolution, is already witnessing the robots and humans working together, while on-line feed to production lines is taken over by autonomous vehicles. The Cloud Computing has connected designers to factory employees through sensor networks; communication technologies and software interacting autonomously besides facilities connected in real time to suppliers and customers.

Artificial Intelligence (AI) from Cloud makes analysis and comparison with parts and processes for optimal performance and e-systems enable robots to learn and operate with minimal input without human intervention.

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IS: How is the company leveraging technology for better products?

Mr. Rajnikant: We, at RSB, being a Deming Prize enterprise(Auto Vertical), with “Continual Improvement” deeply implanted in every sphere of our activity and use of latest state-of-art machines/robotics, manufacturing high precision components measured to microns, are exploring the technology for component manufacture keeping digitization in view, to be in tune with Avs. IS: How is the ‘Make in India’ initiative benefiting the industry?

Mr. Rajnikant: Ease of doing business has been the cardinal aspect under the “Make in India” initiative which has motivated companies globally to invest in India. The benefits derived from this initiative are conspicuous in the following: 1. GST has relaxed the procedural system involved in tax and also aided in reducing the production costs.

2. Digitization has taken the centre stage with seamless on-line system in core areas.

3. Liberalization of Foreign direct investment has been brought about an increase in the inflow of funds and has also helped in making India an open economy with job creations.

4. Connectivity, which is key to expand the businesses, has considerably improved with vast expansion in infrastructure.

5. Technology did not have its presence in the rural areas.

However, now, with BharatNet making digital delivery of various services across the country is initiated.

6. India has taken lead in harnessing power from winds and solar power.

IS: How you handle its Societal and Environmental Responsibility?

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Mr. Rajnikant: RSB Group believes that true happiness comes when the good fortune is shared with those who are not as fortunate as we are.

Therefore, Group has made CSR an essential fabric of business life with humble endeavor to think not just from the heads, but also from the heart. We believe that business is not about making money, but creating social values and do public good – an obligation beyond the requirement of law to peruse long term business goals that are good and bring about positive impact to the society.

Group believes in conducting business in ethical way and in the interests of wider community by responding positively to emerging social priorities and expectations, a forward approach to act ahead of the regulatory confrontation and balance at all times the interests of stakeholders.

With a view of enhancing and enriching the lives of those around us, Group has undertaken various efforts to bring about a positive difference in the lives of denizens by taking up several initiatives and thereby address the social needs The Group and its people make a positive difference by working aggressively in areas of community development. Group has the earnest efforts to shape a brighter future by contributing in efforts to rural under-privileged in rural.

RSB pursues the triple imperatives of protecting the environment, socioeconomic upliftment, and sustainable developmental models for growth.

IS: What would be your advice for the budding start-ups and entrepreneurs in the industry?

Mr. Rajnikant says 1. First and foremost is Demand Forecast (short term & long term) and product sustainability in the face of technological changes.

2. Concretize sourcing of resources –

Mr Rajnikant Behera, Executive Director

financial or human 3. Focus on changes in business scenario continually 4. Make your product continually redundant by innovation, lest competitor will make for you.

5. Focus on CARE (Customers Are Really Everything) 6. Human Capital is precious. Treat employees as our family member and partners in our growth.

7. Do always something for the society.

8. Think and do innovatively and differently.

IS: Brief us about the company’s future perspectives.

Mr. Rajnikant: There will be paradigm shift for wheels-on-the-move as Electric Vehicle will be dominating the future globally to mitigate the climate change and protect the environment from auto emissions and pollution.

We are aligning our strategy to take on this change and Industry 4.0 as well.

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Nikhil Jain is the Founder and CEO of CredR (credr.com) – one of India's Largest Used Two-wheeler Brand, which has been voted by renowned business publications as the brand to watch out for. An IIT Bombay 2012 alumnus, he is the perfect example of a serial entrepreneur and a startup evangelist.

Having successfully launched, scaled, and exited two ventures so far, Nikhil has a decade of experience of stirring various international business leaderships and operations. He has been recognized amongst the 30 Millennial Under 30 In Asia by Forbes for his noteworthy contribution to the E-commerce and Shopping landscape.

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Nikhil Jain - Founder

Technological Disruption in the Omni-Channel Ecosystem India recently overtook China to emerge as the largest new and used two-wheeler market, globally. Today, our country grasps a massive market with 150 million two-wheelers on road, making India the largest producer and two-wheeler manufacturer in the world.

The rising fuel prices and an inevitable need to commute conveniently and independently, has led to a great demand for motorbikes and scooters, being the most fuel-efficient option available. India’s used two-wheeler market too, has witnessed

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Industry Insider

unparalleled success and unprecedented compounded annual growth rate in terms of revenue. The used 2W market has now outdone the new 2W market growth rate by clocking higher sales. Pre-owned is the new smart choice of consumers, who desire to own a private vehicle and commute hassle-free, without letting it go heavy on their pockets.

This newly emerging used twowheeler market enjoys a varied mix of Indian consumers who are looking to own a pocket-friendly mode of private commute. College-goers, working professionals, bike enthusiasts who are looking to buy performance bikes at affordable prices, working women/housewives, low/middle income group, delivery boys and similar audiences majorly constitute the consumer segment of this market.

However, it differs immensely from the new two-wheeler market in terms of its structure; it is very unorganized and scattered when it comes to pricing and processes. The original manufacturer brands do not control parameters like, the price at which it is bought/sold/stored, the product condition, after-sales support etc., as opposed to, in case of a new twowheeler.

This market is predominantly run by unorganized sector individual sellers, local mechanics and small dealerships who resell used twowheelers in small dingy shops, populated in a clustered market. This traditional fragmented market lacks a concrete format and comes with

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various inadequacies that reflect negatively in the consumer experience.

In such a market that is devoid of any structure and standardization we realized the need to drive all our efforts in fixing three major aspects that were missing from the consumer experience; first was trust, second was transparency, and third was convenience. We sought to technology in order to organize the overall used two-wheeler ecosystem by bringing in good quality and a fair pricing system.

Reinventing the Customer Experience with Technology With robust technology and tools in place, and a stringent grading system for automobiles, we can resolve the most common conflicts that a used automobile buyer may face. Here’s how we are transforming the overall experience through our tech-based solutions.

Verified Sellers: With a lot of stolen bikes being sold, bike thefts, and forgery cases being reported in the market, it is essential to verify twowheelers for any legal issues. In order to maintain a quality supply of inventory that customers can conveniently choose from, a pool of legally verified vehicles with proper documentation needs to be ensured.

Quality: Providing Inspection on the critical automobile parameters and a detailed inspection report builds trust in the consumer’s mind with respect to the product quality. It helps them

gauge the bike condition and make an informed decision.

Right Price: Unlike a new purchase, the used two-wheeler market has no structured pricing in place. To add transparency to the system, we use a proprietary, algorithm-based tool that evaluates the product and generates a standardized pricing using dynamic data.

Valued Added Services: The customer interacts at every point and to cater to their needs, value added services such as warranty, ownership transfer, insurance, servicing, and financing products can add convenience to the overall used bike buying experience.

With organized offline and online players emerging in the market, we are gradually seeing the industry’s shifting centre of gravity. The rise in e-commerce platforms has caused a big leap in the number of e-shoppers, which in turn have built trust in the consumers’ minds, for online platforms. While the buying pattern is largely and preferably an offline practice in case of vehicles, the online platforms too have emerged and gained acceptance over a period of time. The omni-channel ecosystem aims to transform the presently unorganized used two-wheeler market into a structured and trustworthy market with its usercentric web platform and offline presence.

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Ensuring Safer Homecomings!

T

he below excerpt is an exclusive interview with Mr. Shailendra Jain – Global Group President of Steelbird.

Kindly brief us about the company.

With global domination of more than 50 years and the inspiration to protect bike lovers and adventure enthusiasts all over the world, Steelbird was founded on 13th March 1964. Steelbird Helmets is a flagship company of Steelbird Group of Industries.

Being the brand leader of the helmet industry, Steelbird is currently enjoying approx 38 (%) market share in helmet industry with 3 state of art plants and a manufacturing capacity of 22,000 helmets a day as of now.

Moreover, the production capacity is now being increased and will be able to manufacture 44,500 helmets per day.

Seeing the bright future steelbird is constantly upgrading in sync with international standards and design as we have our designing and R&D team

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both in Italy and India. Steelbird is dedicated to safety of riders, New designs/Models, R&D, Quality products, Relationship Building & CSR activities.

Brief us about the Global Group President and the motivation behind venturing into Manufacturing Industry.

Myself (Shailendra Jain) is working as Global Group President with Steelbird Group. Having More than 24 Years of professional experience in different verticals and portfolios into Manufacturing Industries. What I believe that learning is never ending process and it always make You confident about your upgradation for future. Always create trust within your team, So create Teams, Create trust, Drive them all together and lastly have balance between your Professional, Personal & Social life. Since starting I have been associated with leading brands of Manufacturing Industry.

When Concept is converted into Product, it has to go through drawings, R&D, technical aspects, process, plant & machineries etc. which fascinates me and motivated me to be in association with manufacturing Industry.

What are the different products and services?

As Steelbird Helmets, we are offering wide range of helmets from mass customers to premium customers and the pricing will vary from Rs. 899/- to highest range which is Rs. 12,999/-.

Based on customer requirements we have launched Steelbird for masses, steelbird Air & HF for Technology customer, Steelbird Hi Gn for health freaks, Ares, Kukka, Ignyte for professional riders.

AUGUST 2019

Interview with Insights Success

Mr. Shailendra Jain Global Group President of Steelbird

Apart from helmets, we are manufacturing guard kits, seat covers and other automotive Accessories.

comfort. Our motive is to cover complete business pyramid for all segments of customers.

What is the USP that serves as an advantage over competitors and benefits clients/customers?

Share with us the challenges faced by companies in the Industry.

Steelbird has launched many brands as stated above & constantly upgrading in sync with the international standard and design as we have our designing and R&D team both in Italy and India.

We are constantly adding new models range and adding variants to existing series especially decal versions, therefore expanding the option horizon for the riders. While committing to meet the protection needs we will also be laying emphasis on style and

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Firstly, Helmets being a life saving device, it should be ISI Marked only, but still Non ISI marked helmets are being produced. The government has not yet brought the helmet into the mandatory ISI list. It’s unbelievable that most of the electronics are ISI certified but the helmets aren’t, and this is a major challenge. The capacity of 50% ISI helmet manufacturers are empty as the market is flooded with Non ISI and fake Helmets. Secondly, the helmet Industry does not know when the Government will make

helmet mandotary Pan India. As of now, the total investment required to serve the helmets to the Indian market is Rs 6000 Crores. So, nobody is ready to invest this heavily because the industry players don’t know when the helmet will be mandatory Pan India.

Right now, the helmets comes under Luxury Products as 18% GST is levied on it. We has urged the GST Council to cut the GST on helmets to 0%, as helmet is a life saving device and is equivalent to medicines.

How is the company leveraging technology for better products?

Last year we launched helmet with Hands free technology which was a huge hit in Indian Market. We have

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many brands, products and innovation, as our priority is Research and Development. Each year we are growing at a pace of Approx. 50% only because of our R&D and innovative products. We have eight companies in Italy which are doing the research and Development for us. In Europe, we have tied up with several graphic designers, helmet designers, and testing companies. As a result, our company is growing at the pace of Approx. 50% leading to growth in the sales. This is all because of the innovations we are doing.

How is the ‘Make in India’ initiative helping manufacturers beat the competition with foreign products?

“Make In India” is a type of swadeshi moment was launched by Government of India to encourage companies to manufacture their products In India and to make India Manufacturing Hub. India is having all Infrastructure, skilled manpower for both labour oriented and technology based Industries.

So It helped Manufacturers to use all In-house facilities and to attract FDI, so that best quality/technology products can be produced at very competitive prices.

Brief us about the company’s future perspectives.

We consistently launch new products. A lot of Innovation will be seen in the Steelbird products in the coming years. In November, we had taken 1200 retailers, dealers and distributors to Thailand to witness the Steelbird Excellence Awards 2018 to strengthen our channel network and for more penetration . During the Award Ceremony we had launched 15 new products, and look forward to launch many more products in 2019. The details of the products can not be disclosed at the moment, but will surely share as we launch. A lot of Innovation will be seen in the Steelbird products in the coming years.

So, Company will be more focused about Innovation, quality, vertical based growth, penetration and Diversification.

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