The 10 Most Prominent Corporate Wellness Companies

VOL 08

10 CORPORATE

August-2019

T H E

MOST PROMINENT

WELLNESS

ISSUE 11

COMPANIES

Prabodh Davkhare MD

Nitrro Fitness A Way towards Healthy Lifestyle

Editor

From the

“A healthy outside starts from inside”

H

The Need for Wellness Programs in the Corporate World

ealth is a vital aspect of any human being on the planet. When we are young we compromise our health a lot because of the busy corporate schedule and when we are old we will gladly sacrifice all of our wealth for just a little bit of health. Too often, employees associate their jobs with pain, stress, and overall unhealthiness. As every individual is spending a minimum of forty hours of a week in work, it has become important for companies to promote healthiness, both physically and mentally.

Conducting health programs is an effective way to maintain a healthy lifestyle for the employee. It creates a more efficient and dynamic working culture and environment. It promotes positive behavioural patterns, improves dietary habits, and reduces absenteeism levels and helps in improving one’s productivity. Many chronic diseases are preventable and conducting such corporate wellness programs is the nation is an influential way to educate employees on the importance of creating healthy habits and the benefits of sticking to wellness goal. Conducting a workplace health program creates a strategic advantage for both employer and employee. A healthy work environment results in long-lasting positive attitude and behaviors that enhance their commitment to their work output and work environment.

On-site fitness centers, smoking cessation programs, transit options, paramedical services, yoga classes, lunch and healthy snacks, employee assistance programs, naps, wellness challenges, and wellness adventures are some of the ways in which corporate conducts healthy programs for employees.

However, incorporating wellness programs in an organization comes with a lot of challenges. Most of the organization’s primary focus is on profit. Companies often tighten their belts for employees and looking to cut cost and do more with less.

But today, companies have realized that employees are its number one asset and started investing in wellness programs.

Editor-in-Chief Pooja M. Bansal Managing Editor Rahul Niraj Executive Editor Abhijeet Kakade Art & Design Head Amol Kamble Associate Designer Poonam Mahajan Art & Picture Editor Rahul Kavnekar Co-designer Karan Gaikwad Business Development Lead Ashwini Pahurkar Business Development Executive Tarun Singh Technical Specialist Amar, Pratiksha Digital Marketing Manager Prashant Chevale SME-SMO Executive Manoj Shelge Circulation Manager Tanaji sales@insightssuccess.com

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Cover

y r o t S

08

CONTENTS 14

AktivHealth Simplifying Healthcare

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ETPA Delivering Excellence in Wellness Programs

22

Stepathlon Motivating people to lead a Healthy Lifestyle

10 WELLNESS PROMINENTCORPORATE

THE

MOST

C O M P A N I E S

Wellness Programs: A Way towards Healthy Life

H

aving healthy lifestyle in this busy world is an important aspect of human being. With each passing day, the nation is realizing the perks of wellness sector and what can be a better way than recognizing the industry leaders who are contributing distinctively in transforming the lives of people around the globe.

In this edition, we introduce “The 10 Most Prominent Corporate Wellness Companies”, in order to assist businesses to choose the right wellness partner. Assessing the scenario in versatile perceptions, our magazine has brought light onto the companies, who are providing excellent wellness services to its clients. This list showcases the best wellness companies that are bench-marking their presence in this sector.

In this issue, we have featured Nitrro Fitness as the cover story. Nitrro is one of the premium fitness destinations of India.

AktivHealth (formerly known as AktivOrtho) is India’s first-of-its-kind chain of advanced Physiotherapy and Rehabilitation clinics for providing comprehensive orthopaedic (aktivortho), neurological (aktivneuro), gynaecological (aktivwomen) and geriatric (aktivseniors) rehabilitative physical therapy, as well as for sports medicine, pain management, preventive healthcare, medical training therapy (MTT) and weight management solutions. ERICSON Insurance TPA Pvt. Ltd is providing exceptional wellness services to its clients. Stepathlon was established in 2012, as a B2B wellness program catering to corporate globally, with the vision of providing a holistic health and wellness ecosystem and changing lives for the better.

Now, it’s time to flip the pages and get to know about exceptional companies with a reading pleasure!

Prabodh Davkhare MD

Cover Story

OUR

WORLD-CLASS FACILITY WITH OPULENT AMBIANCE IS SECOND TO NONE

W

hat is life if not lived to the fullest? And how will you live it to the fullest if not healthy?

Having realized the perks of being healthy, the world is going fitter and we haven’t seen a better trend than this. Health is real wealth that that a person can retain for lifetime. The wellness industry is one of the fastest growing industries in India, today. Increasing emphasis on a healthy and wholesome lifestyle has been a springboard for this industry.

IT IS NOT JUST A

GYM; IT'S A

On the other side, lack of proper training and unskilled manpower are hurting this industry like never before. There is dire need of skilled and smart manpower that can help to scale up this industry.

Driven by a passion for Fitness, Nitrro Fitness is one such club that imparting holistic training by offering serious fitness in a fun atmosphere. Widely recognized as one of India’s premium fitness destinations, Nitrro is not just a gym, it’s a way of life. It believes that passion and smart work are the two key factors to attain a healthy lifestyle.

Here, acronym SMART stands for S – Specific, M – Measurable goals and actions, A – Achievable goals need to be set, R– Realistic, and T– Time-bound.

Nitrro Fitness offers tailor-made world-class equipment to patrons. All its equipment is selected by its experts from training and fitness department. The same types of equipment are used in American Military and the Manchester United &German Football Teams. The club is

OUR INTERNATIONALLY CERTIFIED TRAINERS

HELPS YOU TO ACHIEVE YOUR

FITNESS GOALS

WAY OF

LIFE equipped with facilities such as dedicated strength area with crystal ball DJ console, functional tanning zone, group activity studio, swimming pool, aqua aerobics, aqua Zumba, professional MMA and kickboxing ring, Pilates, Arial & Power Yoga, Queenax Training and a spinning studio with a skyline view. It is a one-stop destination for all the Fitness activities.

A Fitness Freak Young and energetic Prabodh Davkhare is the Managing Director of Nitrro. Passion for fitness drives him to help others in achieving their fitness goals. Nitrro is not just a gym but emotion-motto that he always carries with him. He is a fitness freak who prefers to train the members four days a week.

On account of his innovative ideas and passion to drive change, Nitrro has emerged as a successful Brand in the Fitness world. He is a self-motivated entrepreneur who believes in hard work to achieve excellence.

Prabodh comes from a reputed political and real estate background. He has completed his post-graduation in Hospitality Management from IMI International Management Institute, Switzerland. During his stint at Michelin Star restaurant in Geneva, he realized that his true calling was in the business of bespoke wellness. Later, he spent some fruitful time in Switzerland at ‘Swiss fitness chain Silhouette’. This motivated him to start a gym in India - a podium which stands tall in driving change across the Indian fitness industry.

Driving Change in the Wellness World For most of the people, the dynamics of health keeps on changing because of changing lifestyle.

Whether it is eating healthy, sleeping early or just taking a simple walk, the awareness among the people encourages them to experiment with different things. Also, sometimes people lack the proper knowledge of exercise and diet to achieve healthy lifestyle.

Nitrro offers holistic solutions comprising all facilities backed by personalized trainers who are certified from the best institutes. Club’s equipment and facilities are certified by reputed organizations like US military and sports teams.

Nitrro is not only about losing or gaining muscle but also it helps its members to achieve the desired level of fitness and lifestyle.

WE'VE CUSTOMIZED WORLD-CLASS

FITNESS EQUIPMENT FOR OUR PATRONS

Nitrro is committed to being the torchbearer in the fitness industry. It is an ISO certified 9001-2008 company endorsed by some of the top Bollywood stars and international athletes. The company has achieved many milestones and won numerous awards such as Top 10 Iconic Global Fitness Center - Destination Luxury, LA; Best luxury gym; Times of India - Fitness Icon award; ÜBER LUXE (over & beyond) category award from FEA (fitness

excellence award), Exemplary Work in The Health and Fitness Sector- 2nd Entertainment Trade Awards 2018, Nutrition Wellness award (Best Gym in India) and Emerging Brand of the Year- World Health & Wellness Congress & Awards.

From Bollywood to Olympia Let’s see Nitrro from celebrity desk “Such fabulous trainers! Nitrro is here to push yourself slightly harder” - Neil Nitin Mukesh “Nitrro Bespoke Fitness! It absolutely rocks! One of the best gyms I’ve seen” – Suniel Shetty “There is definitely no doubt that no gym is better than Nitrro. Not Only in Mumbai, But all-over India” - Salman Khan “This place is amazing! Nitrro will inspire anyone to work out that comes here with the mindset of getting it done” - Kai Greene Converting challenges into Opportunities Nitrro is facing the challenges in terms of competitive pricing, staff retention, and government taxes & education.

It is putting its step forward to retain the staff by offering ample incentives along with salaries and bonus rewards. It retains its staff by offering a certified training program. The fitness club offers competitive pricing to its customers without compromising on the quality. It has become the first choice of the customers by striving to create a fitter world.

The club does not violet any location-specific restrictions at the time of evaluation. Whether it is statutory or administrative, the Nitrro ensures that club has obtained all necessary clearances. The application for service tax registration is done as per the guidelines mentioned by the service tax department. The organization’s CMD is dedicated to creating unique gym that standout in the fitness world. It is continuously growing with its franchisees in India.

Standing out in the Wellness World The club offers complete assistance and excellent training to all age group members.

Internationally certified fitness experts are dedicated to helping them to achieve their fitness goals. With different training zones such as Weight-Training, Functional Training, Yoga, MMA, and various others international level Group X classes the club’s fitness programs are tailored according to every gym member. After doing their

WE OFFER COMPLETE ASSISTANCE AND EXCELLENT TRAINING TO ALL AGE GROUP MEMBERS Body Composition Analysis to understand their fitness level, Nitrro’s professionals help its members to become the best version of them.

Everything from types of equipment’s to services, the club is unique in each and every way. The club is dedicated to revolutionizing the fitness industry and perception of what gym can be. Nitrro is India’s first oxygenated gym which has tailor-made packages of consumers. Its Interior, exterior as well as in house equipment are fully customized and imported from the world’s best centers.

The Road Ahead Nitrro has its presence in Thane, Pune, and South Mumbai Breach Candy. The club is all set to mark its presence in Bangalore, and Delhi with four new gyms in the coming time. The first international chain will be opening in Dubai in the near future. The club also plans to tap the international market by merging with brands that have deeper market penetration.

Entering the digital age with newer technology, Nitrro will continue to grow, improvise and create a “Nitrro Experience” for its clientele.

Marching forward with a positive approach, Nitrro will continue to grow and expand its footprint in India on account of its state-of-the-art technology. The Fitness club will be dedicated to spread awareness on international fitness standards and be the torch bearer of making India a healthy nation.

AktivHealth Simplifying Healthcare

I

n a candid conversation with Insights Success, ,Dr. Gerd Mueller, Co-founder and Director of AktivHealth gave some insightful answers highlighting the influences made by the company to take wellness industry to next level.

1. Kindly brief us about your company and what kind of wellness programs does the company provide to their customers.

Dr. Gerd Mueller AktivHealth (formerly known as AktivOrtho) is India’s Co-founder & Director first-of-its-kind chain of advanced Physiotherapy and Rehabilitation clinics for providing comprehensive orthopaedic (aktivortho), neurological (aktivneuro), gynaecological (aktivwomen) and geriatric (aktivseniors) rehabilitative physical therapy, as well as for sports medicine, pain management, preventive healthcare, medical training therapy (MTT) and weight management solutions.

Founded by a leading German orthopaedic surgeon and Rehabilitation expert, Dr. Gerd Mueller, MD, AktivHealth focuses on the non-invasive treatment and prevention of all types of acute and chronic musculoskeletal problems, neurological and associated disorders, and functional impairments. Our ideology is that in most cases body has necessary resources to address the challenges it faces and wherever possible one must try to conservatively manage problems, instead of surgical interventions, many of which are premature.

With our state-of-the-art, German-designed rehabilitation equipment, modern medical technology, combined with our experienced team of specialized medical professionals led by Dr. Mueller, we are committed to providing our patients with European standard medical care, personalized one-to-one treatment and leading expertise in the field of non-surgical treatment.

2. Tell us something about the CEO/founder/MD of the company?

Dr. Gerd Mueller, Co-founder and Director of AktivHealth, is passionately committed to raising the bar in India in the field of orthopaedic-neurology rehabilitation, sports medicine and medical training therapy (MTT). As a renowned European orthopaedic specialist with several established centres Germany, Dr. Mueller’s goal is to apply the best of European standards, expertise and experience to the field of Indian orthopaedic rehabilitation.

Dr. Mueller has been trained as an orthopaedic surgeon; in addition to which, he gained certified specialization in manual 14

August 2019|

therapy and sports medicine. After his orthopaedic training, he was appointed as the Deputy Chairman of Hamburg’s largest orthopaedic hospital. After 15 years of surgical orthopaedic specialization, including spine surgery (discectomies, spinal decompressions, fusions), arthroscopies (knee, shoulder, elbow, ankle) and joint replacements, Dr. Mueller identified an increasingly prevalent need for effective rehabilitation and pain management and since then has devoted himself to the noninvasive treatment of orthopaedic ailments.

Dr. Mueller has also served as a Vice – Chairman of the Management Committee of the European Commission (2000-2005) tasked with providing guidelines intended to develop a realistic approach to improving the treatment of back pain in Europe.

He also chaired the European Commission Committee (“Prevention of Back Pain”) and served as a founding member of the Federal Work Group “Management of chronic back pain” in Germany (2001-2006).

Dr. Mueller has co-edited the German Textbook, “The Lumbar Spine” in 2004 and has also authored a number of research papers related to sports medicine and the management of lower back and neck pain.

3. How has wellness programs proven to be an excellent way to ‘change’ and lifestyle enhancement of people?

Dr. Mueller brought the approach of combining both active and passive therapy enabling people to function better in their daily lives. Thus, with the expertise of hands-on/ manual therapy, our trained therapist encourage the clients to be independent and have a better quality of life.

We now have the ability to provide the same quality of care at our centres in NCR and virtually to people all over the world Our centre not only deals in pre and post-surgical musculoskeletal rehabilitation but also physiotherapy for neurological issues ( Stroke/ Parkinson’s, etc), developmental delays in children, sports medicine and performance enhancement, prevention of osteoporosis, wellness incorporates reducing the loss of days due to muscular & bone pains and aches etc.

We have other specialised diagnostics & treatments like Neuro equilibrium to help people with balance issues. We do customized insoles with the best of German material.

Dr Mueller is also the country license holder for the German nutrition program- Metabolic Balance in India. This Haward award-winning program is running successfully in 38 countries around the world with over 8 million happy clients. This program not only helps clients to manage weight but helps in correcting and managing their metabolic balance disorders 4. What are the biggest challenges or opportunities in this sector and how are you dealing with them?

This sector has huge opportunities as this is less explored in our community. People are yet to realize the importance of how manual therapy can help them reduce pains and aches and improve quality of life. As they become aware of this and how it helps them become more active, how can they help their loved ones who have suffered some severe medical adversities such as Multiple sclerosis etc lead a good and independent life- they will give this sector more value.

Thanks to the success in AktivHealth, other entrepreneurs and medical professionals are seeing the opportunity and have launched similar chains. We are happy to operate in this ecosystem where patient awareness and higher quality of treatment helps the patients, the therapists, the medical profession and the educational institutions helping to provide the right talent.

Finding highly qualified committed and skilled therapist will always remain a challenge and hence AktivHealth has created a unique training program spread over the years to enhance skills and knowledge of its associates. Our associates and therapists are the gold standard in this industry and we are proud to have them work with us.

5. What steps do you take to increase your client bookings and retentions? Kindly brief us about the most satisfactory experience with a client.

Our services and one on one client care is our USP. Our team of doctors and therapists make sure that the best treatment is August 2019|

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delivered to our clients and help them be independent and active as soon as possible. Understanding our client’s concerns and customizing their medical treatment plans according to their specific medical issues is what makes our clients stay with us for long. With individualized care and attention, we get the benefit of our client referrals of their friends and family. We have become a trusted name when it comes to advanced physiotherapy. According to a PricewaterhouseCoopers study, our customer retention was 25x the industry average as a result of our highly patient-centric treatment and excellent long term results 6. What are the benefits gained by your clients through your membership?

The best thing our clients have gained with us is good health and an active lifestyle. We put in the best of our endeavours to make our clients satisfied and pain-free. We help them achieve their health goals. Not only this we help them prevent a myriad of diseases with our specialised Medical training therapy and our individualised nutrition program.

7. What is the USP of your company?

A combination of active and passive treatment under the care of specialized doctors and therapists to help people be relieved of pains and lead an active lifestyle. The one on one care and multiple lines of treatment working synergistically under one roof is our USP. 8. What can be expected from your company in the upcoming years? Brief us about the future vision of the company.

AktivHealth has established a strong name in the advanced physiotherapy sector and has proven its mettle. We already have 7 centres in Delhi & NCR and have grown well in the past 8 years. We plan to expand our lines of services within our centres and also have plans to grow throughout India. We already have a great inhouse treatment setup and are also bringing in India the concept of online physiotherapy. In coming times we will make changes for the betterment and will try to be responsive to the changing workforce and health demands.

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ETPA

Delivering Excellence in Wellness Programs

I

n a candid conversation with Insights Success, Dr Krishna Jaiswal, the Managing Director & CEO of the ERICSON Insurance TPA Pvt. Ltd gave some insightful answers highlighting the influences made by the company to take wellness industry to next level.

Kindly answer the following Questions.

1. Kindly brief us about your Company and what kind of wellness programs does the company provide to their customers.

ETPA is formed in the year 2011 and started functioning from the year 2012 as a Third Party Claim Settling Authority under IRDAI. ETPA is providing the Wellness Programs to our Customers for following:Physical – fitness, nutrition, medical self-care Emotional – stress management, depression, crisis care Social – community, family, friends, co-workers Intellectual – educational, career development, achievement Ÿ Spiritual – love, hope, charity Ÿ Occupational – safe, nurturing worksite environment

Ÿ Ÿ Ÿ Ÿ

Ericson TPA is in process to build up tone of the largest direct billing hospital (Cashless) network hospitals across the India. We are in better position to provides full-range comprehensive health insurance services, including, enrollment, claims processing, pre-authorization, case management, emergency assistance, network maintenance and other customer services right in all over India.

Innovation, flexibility, speed and superior service are the hallmarks of our commitment to our valued clients Our core competence lies in: Ÿ

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Checking fraud & abuse, promoting preventive care & wellness programs. Ÿ Advanced analytics and predictive modeling. Ÿ

Our Vision is “TO BECOME MOST RELIABLE & FASTEST TPA OF COUNTRY” Employee wellness programs are aimed at maintaining and improving employee’s health and overall wellbeing. We conduct overall Health Checkups, YOGA, Stretching exercises as wellness programs for the customers.

2. Tell us something about the CEO/founder/MD of the company?

Dr Krishna Jaiswal is the Managing Director & CEO of the Company. He is MD Physician. While doing the practice for 5 years, he had seen the difficulties faced by human being as to how they suffer if the Insurance coverage are delayed/rejected. With the object of helping to customers, he had started ERICSON INSURANCE TPA PVT. LTD. He is also the Managing Director for Ericson Healthcare Pvt Ltd. and Ericson Enterprises.

He is also actively participating in the Day to Day activities of the Company.

3. How has wellness programs proven to be an excellent way to ‘change’ and lifestyle enhancement of people?

Maintaining an optimal level of wellness is absolutely crucial to live a higher quality life. Wellness matters.

Wellness matters because everything we do and every emotion we feel relates to our well-being. In turn, our wellbeing directly affects our actions and emotions. It’s an ongoing circle. Therefore, it is important for everyone to achieve optimal wellness in order to subdue stress, reduce the risk of illness and ensure positive interactions.

Reducing claims cost while ensuring quality care for our valued customers.

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Employee wellness programs have multiple benefits, both for the employers and the employees. Encouraging and helping employees to stay healthy is beneficial for company as well. Employees who take part in wellness programs are healthier and satisfied with their jobs. As a result, they are less absent from work, more engaged and productive, wellness programs can help them keep employees happy and productive as well as attract new talent.

4. Mention some of the achievements and clients’ feedback that are notable to you.

Staff morale, comradely, and cohesiveness.

Friendly competitions support healthy practices.

Reinforces personal commitment to healthy behaviors Participating staff serve as health role models for students Your Health, Your Choice” Wellness Program is to encourage, promote and celebrate healthy choices that lead employees to a lifelong commitment to wellness.

national GDP in 2016•In terms of growth rate, agriculture sector is expected to grow at an average rate of 4.3% ,whereas industrial and service sector show a forecasted growth of 9.5% and 10.1% respectively during the next decade Favorable demographics, increasing incidences of lifestyle diseases, emerging middle class and rising healthcare consumption, Growing health insurance penetration, increased investments from PE funds, Medical value travel advantage, Diversifying delivery models are the further types of opportunities.

6. What steps do you take to increase your client bookings and retentions? Kindly brief us about the most satisfactory experience with a client.

5. What are the biggest challenges or opportunities in this sector and how are you deal with them?

A wellness challenge is a fun addition to any corporate wellness program that helps increase user engagement.

A wellness challenge cultivates healthy competition among employees while encouraging positive lifestyle behaviors, such as working out or eating right. ... physical fitness. diet and nutrition.

1.

2.

3.

4.

5.

6.

7.

Here’s a quick list of employee wellness program ideas:Create a healthy office cookbook.

Provide employees with healthy office snacks.

Publish a workplace wellness newsletter.

Create standing desks.

Incentivize smoking cessation.

Create flexible work hours.

Offer one remote working day each week.

Following are the opportunities for Healthcare in India :Demographic dividend advantage for India translates to a significant labor force which represents a potential to contribute to the economic growth. Currently India’s economy is around ~1.8trillion USD and is expected to become the 3rdlargest economy next to China and the USA in 2050•Services sector is the largest contributor to economic growth and is expected to constitute ~ 60% of the August 2019|

7. What are the benefits gained by your clients through your membership?

Our Clients had got the benefits of getting aware about all types of activities and had started using the same.

Customer is enriched by Knowledge and he is trying to bring in practice by way of increasing his day to day life style.

Our Members had got the confidence that Ericson Insurance TPA is the correct place where their all types of Healthcare requirements are catered to their satisfaction and with the changes in the economy, they Healthcare systems are transforming in to reality of becoming Best Human Being with enriched Knowledge and Healthcare activities.

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8. What is USP of your company?

9. What can be expected from your company in the upcoming years? Brief us about the future vision of the company.

We are expecting that Healthcare will focus basically to cater all the Health related activities and customer understand it properly so that Customer Awareness would get the success. Ericson Insurance TPA is having full-fledged Department for Healthcare which can be converted in to Healthcare Pvt Ltd. Company which will give the facilities for all kinds of Health related functional activities. Staff morale, comradery, and cohesiveness Ÿ Friendly competitions support healthy practices Ÿ Reinforces personal commitment to healthy behaviors Ÿ Participating staff serve as health role models for students Ÿ

Additional Information About -

Monthly Theme Options October

– Walk and Roll - Get Your Move On

November – How Sweet It Is December – Maintain Don’t Gain January

– 30 Day Challenge

February – Heart Healthy March

– Nutrition Matters

April

– Fun Field Days

May

– Brain Power

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Supporting Healthy Food Choices Healthy Vending Machine Community Supported Agriculture Boxes Farmer’s Markets at School Sites

Employee 30 Day Challenge Anyone who has ever tried to start an exercise routine, quit smoking, or change a sleep pattern knows how powerful a habit can be.

During this challenge, employees can write down specific plans for achieving a set goal. Ÿ Wellness Champions can nominate colleagues to be spotlighted on the website. Ÿ

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Ravi Krishnan Chairman & Co-founder Stepathlon

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STEPATHLON Motivating people to lead a Healthy Lifestyle

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n a candid conversation with Insights Success, Ravi Krishnan, the Chairman and Shivam Srivastava the Deputy Managing Director of the Company gave some insightful answers highlighting the influences made by the company to take wellness industry to next level.

1. Kindly brief us about your Company and what kind of wellness programs does the company provide to their customers.

Stepathlon is a unique health and wellness program that effectively combines wellness and social participation. It’s global, mass participation format motivates the ‘everyday athlete’ to take 10,000 steps a day, by providing them with an inclusive wellbeing engagement platform. The Stepathlon format aims to break the cycle of sedentary behavior and help people understand and manage their health and wellbeing, by rewarding them for achieving their health goals.

Stepathlon was established in 2012, as a B2B wellness program catering to corporates globally, with the vision of providing a holistic health and wellness ecosystem and changing lives for the better. Over the last seven years, Stepathlon has evolved towards fulfilling this vision by engaging over 500,000 Stepathletes from 722 companies across 1500 locations in 65 countries.

Recently Stepathlon forayed into the consumer space by tying up with Manchester City Football Club, leveraging Stepathlon’s Corporate Wellness Platform in the pursuit of the ‘Holy Grail’ of Fan Engagement. The Stepathlon ‘10,000 step- Anyone, Anywhere, Anytime’ principle was extended to a larger audience by combining competitive and co-operative motivators in a growing community of health enthusiasts via Tecno Race to Manchester City powered by Stepathlon.

2.Tell us something about the CEO/founder/MD of the company?

Bestowed with the title of the ‘First Man of Sports’ by a leading Sports Business publication, Ravi Krishnan is one of the most prominent names in the Indian Sports, Media & Entertainment Business.

Ravi is the Chairman of KWANAbler, a Company focused on partnering global stakeholders in Sports, Media and Entertainment, looking to create long term value for both August 2019|

sides in the Indian market. In this venture, he has partnered with KWAN, India's premier marketplace for entertainment and pop culture.

Recently KWANAbler has partnered with City Football Group (Owners of the Premier League, Carabao Cup and FA Cup Champions--Manchester City FC) to build commercial opportunities in India.

Adding to his notable ventures, Ravi has joined the World’s First Franchisee-Based Motor Racing Series, X1 Racing League as Chairman (NE). The League is backed and sanctioned by the Federation Internationale de I’Automobile (FIA) and the Federation of Motor Sports Clubs of India (FMSCI).

Additionally, Ravi is also currently the Chairman & CoFounder of Stepathlon, India’s largest mass participation platform that, in his words, “brings a sports marketing approach to wellness” for corporates and the employees and consumers via Fan Engagement.

To develop healthier, happier and more productive future generations, Ravi has partnered with Indian cricket captain Virat Kohli and his management company, Cornerstone Sports & Entertainment, to launch Stepathlon Kids.

Ravi moved to India, from Australia, in 1995 to set up IMG in the region and went on to serve as Managing Director for South Asia. He created multiple successful properties during his time with IMG such as; India’s only ATP event, The (Indo-Pakistan) Sahara Cup (Cricket), Lakme Fashion Week (India’s first fashion week).

Since 2011, Ravi has been on a path to create an IP focused SME business, partnering/advising global stakeholders on market entry and establishment in India.

Ravi has been named in the Top 50 Most Influential People in Indian Sport by Sports Illustrated and the Top 25 Executives under the age of 40 in Business Today.

3.How has wellness programs proven to be an excellent way to ‘change’ and lifestyle enhancement of people?

Stepathlon is a ‘movement’ event that also incorporates nutrition and mental health. It focuses on teamwork and ‘community’. When you are doing something in a group, research shows you are better motivated to continue and do 23

well. Stepathlon helps participants bring about positive, sustainable, behavioural change. Through our various interactions and surveys with the participants, the results brought out were -- 61% Stepathletes saw higher energy levels, 17% of Stepathletes who smoked prior to Stepathlon quit smoking and 45% of Stepathletes experienced lower levels of stress. 58% Stepatheles reported improved quality of sleep, 50% of Stepathletes increased their frequency of exercise, 77% of Stepathletes lost weight and 90% Stepathletes were more responsible about their health and well-being.

4. Mention some of the achievements and clients’ feedback that are notable to you Stepathlon has had close to 5,00,000 participants in over 1500 locations in 65 countries.

Stepathlon has had participation from 700+ companies in the last 7 years. It provides a solution that transforms the sedentary into active and the active into more active, irrespective of age, gender, designation, location and fitness levels. We help participants make positive, sustainable, behavioural change.

Over the years we have received a lot of positive feedback from the participants and the employers alike.

“Stepathlon’s simplicity, relevance and accessibility make it universally applicable, promoting health as a right and not a privilege, in a goal and team-oriented environment. The good news from Stepathlon is that by making small changes we can individually and collectively achieve big results.” Anand Mahindra, Chairman & Managing Director, Mahindra & Mahindra “Stepathlon is a proactive way to assist our resources in leading a Healthier Lifestyle. It allows more and more people to become a lot more aware as to what they need to do to become healthier”. - Rajeev Menon, Chief Operating Officer, APEC, Marriott International 5. What steps do you take to increase your client bookings and retentions? Kindly brief us about the most satisfactory experience with a client.

Companies want to have more productive employees, and if companies make a contribution to their health, that goal can be achieved.

Over the past 7 years, Stepathlon has built a brand for itself that companies trust and believe in. Our clients are corporates that have seen a positive change in their workforce or corporates that have heard about us from their counterparts in other companies that have participated in Stepathlon before.

Recently, a customized version of Stepathlon was run Marriott Hotels across Asia Pacific. A successful build up and engagement campaign attracted participation from close to 12,500 Marriott Associates from 600 Marriott properties with 93% actively participating on the platform and a total step count of over 6 Billion steps.

An End of Event Survey was conducted with the key stakeholders and the results from the survey were: Overall Event Rating: 4 out of 5, Overall Stepathlon Support Rating: 4.5 out of 5, Key Outcome of the Event: “More Associates getting engaged and having fun” 6. What are the benefits gained by your clients through your membership?

Companies have been facing high levels of absenteeism due to sickness arising from a sedentary lifestyle. There is also a growing syndrome called ‘presenteeism’ – which means employees are physically present in office but productivity is low as they are feeling under-energised or over- stressed and regularly take breaks – either for cigarettes or coffee and are unable to give their 100% to their jobs.

Over the years, Stepathlon has helped reduce absenteeism and presenteeism by 48%. Participants have reported a 34% increase engagement levels and a 35% Increased productivity levels. Stepathlon has successfully helped create a ‘one’ company feeling amongst participants of various corporates 7. What is USP of your company?

Stepathlon focuses on activation and engagement to get participants moving towards their health and fitness goals by engaging first and then making healthy. Stepathlon brings a ‘sports marketing approach to wellness’ and that is why we are still around while many other players have fallen by the wayside. The shoes don’t make you fit, the device doesn’t make you fit, and the gym membership doesn’t make you fit. It’s all about behaviour—Stepathlon is in the human behaviour business.

8. What can be expected from your company in the upcoming years? Brief us about the future vision of the company.

At Stepathlon, we believe in glancing back and “glaring” forward as a way of creating path breaking initiatives. With respect to what’s on the anvil for the future, we prefer to “walk the walk” than just talk. We do believe there are many more firsts to come from Stepathlon.

With the tremendous success of our first Fan Engagement B2C offering, we plan to extend the platform to relevant stakeholders. It’s a question of being both strategic and opportunistic through a combination of structure and spontaneity.

Employee health is a business investment, and good companies recognise that.

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August 2019|