The 10 Most Prominent Animation Companies to Watch in 2018

www www.insightssuccess.in August 2018

10 MOST

THE

Company of the Month

PROMINENT

ANIMATION COMPANIES

TO WATCH IN

Shridhar Rajamani CEO

2018

COLOURING CLASS The Basic Guide to the Colour Theory INDUSTRY LOOKOUT The Trends Reshaping Animation Industry

Vikas Kumar Founder & CEO

Digitoonz ANIMATING THE MOST VERSATILE ILLUSIONS OF LIFE

Editorial

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ndian Media and Entertainment industry is experiencing a massive transformation. It is expected to grow at a CAGR of 13.9 per cent to touch US$ 37.55 billion by 2021, according to the KPMG India- FICCI Indian Media and Entertainment Industry 2017 report. While examining this figure, we can apparently conclude that soon our nation will be a leader in the entertainment media industry. With the advent and acceptance of technology, Indian market is mounting the success ladder rapidly. Such technology advancement has revolutionized various sectors in the Indian market including the realm of 3D printing.

India’s 3D printing market has application for every present industry and highlights a great promise in the entertainment sector. Individual artists, designers, and small studios now have the innovative tools that were not attainable before. Content creators are printing 3D characters and are employing them in sets and as props in multiple variations reducing time and costs when contrasted with the third party vendors. This technology advances further and provides artists the method in which they do not have to compromise with the quality and can produce accurate 3D models. Studios can print thousands of precise colors gradients and combinations and achieve color accuracy, which was not possible in the past.

3D Printing: Leading Indian Animation Industry towards Excellence

The world has already witnessed how 3D printing has transformed the stop-motion animation. Prominent studios have been using 3D printing in stop-motion animated films past last decade. 3D printing can serve our filmmakers, producers, and prop makers to carry out on the R&D process of a production. Methods applied via 3D printing allow content producers to preserve time and work. They are not only carrying out the work in multiple iterations but are also creating highly detailed characters.

VFX studios generate digital models for the digital world, but 3D printing aids them to print those models in the real world. These models can be utilized as lighting reference or can be employed in the approval process. Nevertheless, it is always beneficial for a studio to have a tangible object in any production process.

While using 3D printing, executives have discovered the finest way to set up and mix real objects with CGI. Prominent production houses and studios have even used 3D printing in real objects, accessories, and costumes. This innovative technology has leveled the playing field between stop-motion and CG animations.

3D printing is progressing swiftly at around thirty percent, although occupying the small portion of the market. With its application already being lying around, Indian studios are ready to enter this new level of the game and to accept the technology into their hands with convenient manner.

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Anmol Pre

Anmol Preet Singh

Editor-in-Chief Pooja M. Bansal Senior Editor Shraddha Deshpande Managing Editor Rajarshi Chatterjee Executive Editor Anmol Preet Singh Contributor Shweta Priyadarshini Art & Design Director Amol Kamble Co-designer Mayur Koli Picture Editor Alex Noel Art Editor Asha Bange Visualiser Poonam Mahajan Business Development Manager Akansha Garewal Marketing Manager Dhruv Apte Business Development Executives Tarun Singh, Asif Patel, Snehalata Lad Research Analyst David Circulation Manager Vivek Bangade Database Management Prashant Chevale Technology Consultant Swapnil Patil sales@insightssuccess.com

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COMPANY OF MONTH

16 ZOETROPEICAN Animating Visions and Transforming Purposes into Action

28 CXO

Cover Story

Digitoonz: Animating the Most Versatile Illusions of Life

PROFESSIONAL’S STANCE Evolution of Animation in India

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ARTICLEs

08

COLOURING CLASS The Basic Guide to the Colour Theory

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INDUSTRY LOOKOUT The Trends Reshaping Animation Industry

BFX CGI Engendering Value from Innovations

26 E PLUS STUDIO Rock-solid Platform Delivering Clear, Focused, and In-Depth Animation

32 FXIATION DIGITALS Transforming Visions into Reality

Content

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34 PRISMART PRODUCTIONS Easy Production Solutions That Make Sense

40 STUDIO TRIKA Pioneering New Media in India

42 VIDEOGYAN A Virtual World of Live Pictures Bringing Creativity to Life

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COMPANIES TO WATCH IN 2018

Indian Animation Imprinting Marks on the Global Scene

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ith the second largest population, the Indian Animation is poised to grow at huge lengths.

Observing with keen eyes, one can state, our nation possesses the strength to surpass every other country in terms of content creation. The opinion of content producers and the audience has evolved over the last decade now. Filmmakers are looking forward to delivering unique content and the audience is looking forward to seeing it further. This combined requirement from both sides has resulted in the production of tremendous animated content within the last five years.

Recognizing this imminent success, we have come up with this month’s issue “The 10 Most Prominent Animation Companies to Watch in 2018”, which features the studios, which are taking the Indian Animation and VFX to remarkable heights and are ready to take the game to the international level. With such growth, the Indian animation is paving its success path and is ready to imprint its mark on the global animation scene.

On the cover, we have featured Digitoonz; which highlights the results of hard work and honesty and of the first big animation studio in North India. Digitoonz’s survival, success story, and its attitude towards the work is surely one cannot miss.

Our company of the month; Zoetropeican; motivates on how to follow one’s dream, eliminating all the hurdles in a journey with your knowledge and positive mind. Along with that, we have BFX CGI, a master player in the game, delivering content globally and in award-winning films, Bugle Technologies; providing digital solutions on different platforms, E Plus Studio; recognizing the current market needs and delivering all-around performance, FXiation Digitals; a story which shows ambitions of a man who just wants to give more to the industry, Prismart Productions; an industry dominating studio, which is keen in adopting new technology, and just wants to push more, Pixel Digital Studio; a one-stop creative agency, Studio Trika; a 3D Projection Mapping studio pioneering the new media, and last but not the least Videogyan; a studio, which brings kindergarten to the kid’s doorsteps by delivering entertaining videos for kids.

While flipping the pages you will get inspired and motivated, but do not miss the article Evolution of Indian Animation from an industry expert and CEO & Founder of Sarvam FX. In addition, you will find industry-related articles, masterly crafted by our in-house editors, which include The Basic Guide to the Colour Theory and The Trends Reshaping Animation Industry.

So sit, relax, and venture into the great illusions of the life!

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COVER STORY

COMPANIES TO WATCH IN 2018

VIKAS KUMAR Founder & CEO

Digi toonz Animating the Most Versatile Illusions of Life

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WE BUILD AND MAINTAIN A HEALTHY RELATIONSHIP WITH OUR CLIENTS BY MAKING A QUALITY AND ON-TIME DELIVERY OF REQUIREMENTS

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stablished in 2009, Digitoonz is an animation production studio in New Delhi, India with an office in Delaware, USA. Digitoonz stands for digital cartoons and provides services for all stages of production. It specializes in the areas of producing TV Series in Flash, 2D and CGI Animation for TV – Broadcast and feature film.

client service, experience, and technological understanding helps the studio in delivering content that exceeds client expectations. In addition, its vision is to be amongst the top animation production companies in the world, leveraging a technology and process-enabled global delivery model.

Digitoonz is built with a lot of hard work and passion. At the time of inception, all it had was efforts and honesty. It took time for the studio in accelerating its success pace as it was without any backup. Nonetheless, the studio maintained its integrity and has never looked back since its first client. The firm is grateful that its team strength is increasing with each passing year. The studio has achieved worldwide success due to its quality work and prompts deliveries. The company’s core value is to give chance to freshers and take out the best out of them. Digitoonz believes that today’s youth have extraordinary dedication.

The vision of the studio is to have a long-term relationship with all its clients. Now with more than three-hundred artists in-house, Digitoonz is one of the largest rapidly growing animation studios in India.

Vikas Kumar is the Founder & CEO of Digitoonz. He started the firm with his friend Nadim Akhtar to provide animation services for worldwide customers. He believes in quality work, prompt delivery, and transparency. He looks for perfection in everything his company does. He keeps his keen eyes on the latest technology and upgrades himself and his team members relevantly. During the initial days of establishment, he was aware that there were no major animation companies in North India. He knew his dream of establishing a leading company is not going to be easy due to the lack of resources. However, against all odds, he never backed down his strength and achieved his dream of establishing the first big animation studio in North India.

Initially it was hard to get International Animation Project and to sustain the studio worked with leading publishing, e-learning and advertising companies like: NIIT, Educomp, IL&FS, HCL, CORE Group, Jaypee Group, Span Communication, etc. Later Digitoonz got the project BONDI BAND, which was the first international TV series the studio worked on. It was a difficult phase for the team as it was a totally different experience to work and perform on the animation of a TV series but at the same time it was really great to learn and grow.

Focused Vision to Achieve Desired Mission Digitoonz believes in building and maintaining a healthy relationship with its client by making a quality and on-time delivery of requirements. Its creative and production team,

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We have our global presence in Animation, Media & Entertainment, and Advertising industry

A Leader with Consistency and Pooled Resources

Today Vikas is the face of Digitoonz. He is moving forward very actively with many new business opportunities to grow Digitoonz worldwide and also in opening new ventures for Kids Entertainment and edutainment. Vikas believes in spreading his hands and grabbing new opportunities even if the studio has to build a team from the scratch.

The One Stop Shop for all Animation Services Digitoonz creates any type of content that a mind can envision. The studio provides specialized services to fulfill the current organizational needs.

This all-in-one studio has expertise in developing 2D and 3D animated TV series and feature films. However, the key strength of its service is 2D animation. The studio has worked in almost every style of traditional 2D

The distinct services provided by the studio are: • 2D Animation • 3D Animation • Toon Boom Harmony Animation • Lighting, Rendering, and Composting • TV Commercials • Ink and Paint Mastering the Technology Resonance Initially, the studio started the work from 2D animation using Flash and now using the latest technology, i.e. Toon Boom Harmony.

Working on Toon Boom Harmony is influencing the animation industry majorly because it is increasing the productivity of the animation. It helps the artists to ease themselves in doing the animation. Rig based characters in this software fasten up the productivity. Working on toon boom harmony saves the time to fifty percent as it maintains the pipeline so there is no manual maintenance needed.

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WE OBSERVE, IMAGINE, AND ANIMATE THE MOST VERSATILE ILLUSIONS OF LIFE

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animation. The artists working at Digitoonz are from a traditional animation background. In their early time, these artists used to work on Lightbox, which compliments them to opt for 2D over 3D. The studio has successfully completed several series for its clients across the globe and continues to grow with countless work in all its departments.

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We adopt a fact-based and structured approach in all of our assignments to ensure its successful completion and good end results

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Studio’s Point of View towards the Industry According to the studio, earlier, majority of the animation companies were dependent on only the service work but now the production of local content is very much in. Even YouTube is an independent field now. It gives a lot of free space to the animation companies to develop their own content and earn. Moreover, if the company need to keep providing the service work than it has to provide a very good quality of work as the level of animation is increasing with each passing time.

A Few Proud Experiences The studio prides itself on delivering a specific project named ‘Mirette Investigates’. It had to adopt new technology and the studio was running short of time.

Nonetheless, the studio took it up as a challenge and started with a small team. Its key animators worked on the project extraordinarily and that too with such exceptional quality.

The hard work on this project earned the studio a huge appreciation from the client. Furthermore, this hard work paid off as this project made Digitoonz’s status known worldwide. There was also a project - Galaxi Taxi, which helped the studio and taught its team how to give the feel of traditional animation by using rigged characters. In addition, the planning of the project was something very useful to learn. Bondi Band (An Animated TV Series of 52 Episodes of 11 Minutes from Latin America and Europe) was another project which was indeed a very proud experience for the studio as it was the First TV series the studio’s team was work on. At that time, the studio was new

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and its crew was in the process of gearing up, learning and performing. One of the broadcasters of these series was Disney XD so the quality was very high. For Digitoonz, it was not only a challenge to meet the quality expectations but also the communication, delivery process and pipeline was also very challenging as the client was from Latin America. This project opened its door to pitch other big projects.

Future Keyframes The studio plans to expand its resources all around the globe. It is planning to work more into its intellectual properties and starting its new YouTube channel for kids. It is also planning to start new endeavors to serve 3D animation and gaming. Other than the Animation Business, Digitoonz has also invested into Education Business i.e. - Layford International School and Dikshant Industrial Training Institute. The mission behind such ventures is to help the society through education. Apart from this, the company is investing in International Co Production, Content Creations, Gaming, Education, Hospitals, and Hospitality Business.

We mana manage skilled talent r resource pool committed to meet our client's expectation level and their diversified demand

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COMPANIES TO WATCH IN 2018

Company Name

Management

Brief

BFX CGI bfxcgi.com

Ambar Nair Founder & Owner Thup Nair Co-owner

BFX CGI is a full-service CG animation studio that work on all aspects of the CG pipeline, right from Modeling to final compositing.

Bugle Technologies Private Limited bugle.in

Ravi Dineshbhai Kamdar Founder & CEO

Bugle Tech is a designing, software development and IT services provider.

Digitoonz digitoonz.com

Vikas Kumar Founder & CEO

Digitoonz is a full-service animation production company specializing in the areas of producing content in Flash, 2D and CGI animation.

E Plus Studio eplusstudio.co.in

Pitambar Krishnan CEO

E Plus Studio is a one-stop full serviced animation studio equipped with most contemporary technological facilities from pre-production to post-production.

FXiation Digitals Pvt Ltd fxiationdigitals.com

Sourav Chatterjee Founder & CEO

FXiation Digitals is a leading full-fledged VFX and Animation studio.

Pixel Digital Studios pixeldstudios.com

Ankur Sachdev Director

Pixel Digital Studio is a one-stop creative agency, serving with concept development, consulting, art direction and film production.

Prismart Productions prismartglobal.com

Deepak Deopa Founder

Prismart Productions, is a creatively driven 3D animation and gaming arena where it aim to bring ideas and concepts to the reality of its business partners.

Studio Trika studiotrika.com

Chandrakanth Rajapure & Vineet Sabharwal Founders

Studio Trika is a state of art animation studio and an international New Media Artist Collective, specialising in immersive and interactive entertainment concepts.

Videogyan Studios Pvt Ltd videogyan.com

Vishal T M CEO, Rangarao T M CSO

Videogyan is a new age media company that creates entertaining videos for kids and publishes them on the web.

Zoetropeican India Pvt Ltd zoetropeican.com

Shridhar Rajamani CEO

Zoetropeican is a Branding and Visual Design Company with a focus on designing and producing a variety of content through 2D/3D Animation.

Animating Visions and Transforming Purposes into Action

ZOETROPEICAN

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oetropeican was established at Singapore in the year 2012. It focused on content generation through Animation, Motion Graphics, and FX. The same year, the company formed a subsidiary of Zoetropeican in Mumbai, India. It aimed at exploring opportunities in India along with tapping its large pool of creativity. Thereafter, the studio started delivering content that involved branding and advertising. The following year, the company launched its Bangalore office, which is now the creative hub of the company with a compact team of creative professionals.

r u o y e t a v o n n We i hrough our t g d n n i a k r n b i h t c i g e e Strat al Expertis isu V d n a

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Shridhar Rajamani is the CEO of the company. Fondly called as Shri by his employees, peers and clients, he brings a tremendous level of enthusiasm and energy to

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The establishment of the studio was never an easy task and the efforts put by Shridhar were humongous. He had to educate himself and drive the team of creative people.

He always tries to frame the company in line with the technology advancements. Embracing changes in the industry he says, “You embrace ‘Change’ and Commit to it. The rest will automatically follow you”. Embracing

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In the last few years, Zoetropeican has expanded its portfolio from animated content to live action content.

The firm now provides a spectrum of services for both digital (Animation, VFX) and conventional media (Films/AVs, Print, Photo-shoots). Company’s digital platform has further embraced Digital Marketing, 360° filming along with VR/AR services. With its expanded portfolio of services/content, Zoetropeican continuously provide services in Animation and Motion Graphics and successfully integrates them with other genres of creative services – eventually exploring innovative service frameworks.

The Go-Getter CEO

the team and never hesitates to motivate his employees.

He participates like a new kid on the block, sharing his ideas and encouraging people to bring out the best.

Having telecommunication back-knowledge, he surprises people when he talks fluently about animation and creative industries. His ambition has always been to create a globally recognized brand which he completed by establishing Zoetropeican. The result of his wealth of experience from telecommunication on the firm is prominent. The firm enjoys well laid of processes and methodologies in delivering projects.

| AUGUST 2018

COMPANY OF THE MONTH

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Shridhar Rajamani CEO

We aim to bring all like-minded artists together, towards achieving a common objective

these changes has helped the company in enjoying continuous brand presence and momentum. Shridhar took many initiatives in bringing animation professionals together globally. He created relationships between experts from Singapore, India, Thailand, and the Philippines. These associations assisted him in exploring creative diversities and exchange of ideas.

The firm participates in seminars, conferences, workshops, global competitions to understand the advancements. Furthermore, the company has connections with animation industry experts all around the globe.

Shridhar shares his ‘never-say-die’ attitude asserting, “Explore the four Cs in you – Commitment, Competence, Communication and Creativity. You will get a good measure of success for sure”.

Zoetropeican maintains quality policy guidelines through templates and frameworks defined as part of their ISO 9001:2008 initiative. The firm always sets a high-quality standard for its content. Sharing the commitment towards clients, the firm states, “Project quality on deliverables is always an evolving process. You learn a lot from your mistakes and try to correct them”. Given the diversity of the market, clients and expectations, the company follows one defined quality model. This model is crafted towards customer satisfaction that defines the final quality benchmark.

The Effective Working Pipeline The firm provides end-to-end services for the animation industry. This includes designing, modeling, texturing, lighting, rigging, and animation to overall post-production. All these creative pipeline services are delivered through in-house resources. Be it an animated Film/AV for a brand/product or an explainer video or a corporate video or a walkthrough or 3D Modelling of a luxury/precision collection – Zoetropeican has provided unique and classy services to many clients across the globe.

The corporation keeps up with the trends by following a checklist. It keeps itself updated on software, plugins, and applications to be at par with industry developments.

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Consistent Delivery and Commitment

Acknowledging Challenges and Rising Opportunities According to the company, there are three major challenges that it faces. First, there is continuous drop in pricing and increase in resource expenses. Added to this, the client asks for high quality at low costs. This difference does not help any company in its profit margins. Second, the payments cycles are long in the industry. This always puts tremendous pressure on cash

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On embracing the challenges and opportunities, the studio states, “Every opportunity we get to be involved with advancements in this industry, we have to embrace with complete acceptance, joy and commitment. You embrace change and sustain or you are left out”.

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flow. Finally, the biggest competitions in the industry are the freelancers. They service at 1/5th of the cost compared to the studio. The company advises the clients to look out for the long-term results such as business continuity, brand continuity, and creative continuity and sticking to established companies.

We create ideas relevant to markets and in line with technology

Customer Oriented Approach The firm attracts client by showing its four main traits; Creative Design; Processes; Commitment and Cooperation. Zoetropeican strongly believes in customer satisfaction. This has always been its first priority. The firm has sometimes gone out of its way, making sure that its customers were happy. The studio takes every feedback from clients seriously and tries to communicate promptly to address any issues.

Quick Glance at the Portfolio Zoetropeican has worked for several types of clients, strengthening its portfolio. For a global consulting company, the studio delivered a 3D animated AV. It comprises the client’s research findings and recommendations to the Indian Government about economic progress. The economic terms and terminologies were in Greek and Latin. The creative team of the studio took it as a challenge and delivered high quality animated AV. The studio delivered an innovative concept about one of the prime project of a technology giant in 3D animation. It has further created animated films for a global manufacturer. The studio was widely appreciated on its 2D animated TVCs commercial for a mobile phone company. The TVC became very popular for its style of animation, concept, voice over, and music.

Good words for Beginning Studios

• This is not an industry that can make money overnight. It may be glamorous from outside but there are a lot of challenges and risks to survive and sustain. The passion and commitment should never be diluted.

• Complete the homework thoroughly and build an expense matrix for the first two years. Focus on a preferred domain and build expertise on it so that it creates good business sense to match expense matrix.

• While working towards generating revenue, devote time to create IPs, as that will help in the end.

• Try to bring innovation, however small it may be and excite clients with those innovations. Most of the clients will be ready to spend on that.

Frames for the Future Zoetropeican is looking towards the future excitingly.

The studio acknowledges that this will also be challenging due to the decreasing cost, lack of talented resources and diversity of expectations and competition.

The firm perceives more and more animated content in 3D and 4D in both films and games. These animated features will also be integrated with AR and VR.

The studio has great advice for the beginning animation studios.

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| AUGUST 2018

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Ambar Nair, Founder & Owner Thup Nair, Co-owner

BFX CGI ENGENDERING VALUE FROM INNOVATIONS

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n any visual piece of art, story is the driving force, which makes that piece of art great. If the movie or short film does not have an engaging story, then it will fail. Various aspects are added to the story in order to accent, modify, or perfect the story.

Visual effects are undoubtedly one of the best ways to do just that. VFX when used effectively, can set the mood of a shot or entire scene. This is a powerful concept because it means having a significant amount of control of what the audience sees and how they react to what is on screen. BFX CGI, being a VFX and animation studio contributes to the story that filmmakers are telling and aid in delivering the right scene to the audience. The studio is a full-service CG animation studio, and works on all aspects of the CG pipeline, right from Modeling to final compositing.

Established in the year 2006, the studio has worked previously and is currently working on over sixteen feature films,

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in complete or partial capacity. The year 2017 and 2018 was a great year in terms of awards for the studio. It’s short film “Running Lights”, won several international awards in the film festival circuit, and was nominated in the official selections for over twenty-seven film festivals, both at the domestic and international level.

The Versatile Management Ambar Nair founded the all-rounder studio BFX CGI. Thup Nair, Co-owner and Producer contribute equally by handling the production aspect gracefully. Leveraging his experience of 19 years, he has helmed various vital roles in his success journey. Under their tremendous leadership, the studio is one of the first few studios to work on international features in the Eastern region.

All-Round Service Provider The studio’s CG animation is used for film and video productions, as well as digital advertising platforms and other

visual mediums. Whether it is a high profile advertising campaign or design and production of an award winning CG animation film, the studio can assist in realizing unique vision of the project.

At BFX CGI, the talented and experienced team of modelers, animators and creative artists focus on all major artistic and technical areas of the CG pipeline - production management, technology, animation and rendering. Continuous innovation enables the studio to create stunning and progressively richer visual imagery. It also allows it’s artists to design characters, environments and worlds and to capture the beauty of the storyline in all it’s details.

BFX CGI is an expert in the sector of CG production pipeline, including: -3D Modeling/Texturing/Surfacing -3D Pre-Visualization -3D Animation -Lighting and Rendering | AUGUST 2018

-CG Pipeline Development & Consulting Adapting to the Industry Needs The firm keeps on evolving from time-to-time and adapts to different productions needs of the company and clients/partners. Recently, the firm worked on several German productions, television commercials, and features, adapted their working style, and enhanced their current pipeline. This accommodating nature of the studio enables it in keeping a great track of prompt deliveries for their international productions.

BFX’s core team constantly lookout for new technologies and keeps them updated if needed in a production, or in between productions. In addition, the Facebook page of BFX CGI posts the latest news around in the CG and animation industry to educate and inform the page followers.

Keeping Connections Across the Globe It is very important for the studio to keep a tab on the industry needs, partners, and emerging market players.

In order to do this, the firm attends the major conventions such as Mipcom, Annecy and many more. It keeps itself conversant with its existing partners and searches for new work and forges relationships with new partners.

According to the studio, “repeat business is a great indicator of good feedback from clients”. In addition, the studio exchange work regularly with the wide network of Russian partners, helping each other out, and getting quality work at competitive costs and higher quality than domestically sourced freelancers, particularly in the area of rigging and character FX. Quick Snapshot of the Portfolio Aside from the studio’s 2017 short film

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Our artists drive critical advances in the art of CG craziness “Running Lights”, one of the features it worked on to produce a majority of the assets of “Another Day of Life” which premiered as an official selection at the Festival de Cannes 2018, as well as at Annecy 2018. Watching the film live at Annecy 2018 was a proud moment for Thup and Ambar and the team members. In addition, last year, it worked on two Danish features “The Incredible Story of the Giant Pear” and “Hodja and the Flying Carpet”.

Another personal proud moment for the studio was the screening of “The Stolen Princess” in Indian theatres in September 2018, where BFX’s team saw their names in the credits of a movie in which it had worked on for the first time ever in a local environment.

Future Modeling Technologies like AR and VR are already reshaping the animation industry. The studio is keen to use these technologies and wants to stay as

a leader in the animation and VFX industry. The studio is fully prepared for the future. Sharing the future possibilities, the studio states, “the future has a lot of challenges, and we hope to embrace them as they come on and as you go basis”. The firm is also in the process of renovating a new space for an animation and VFX training academy to train production ready artists, due to the shortage of readily available talent. The studio will start rolling the new academy in December 2018. This is in partnership with a Former Digital Resource TD of Dreamworks India – and students will be trained by full-time faculty and specialized classes will be conducted by its senior core team members in various departments. The company states that audience should watch it’s Facebook page for more news for the upcoming Nanomyte Animation Academy!

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THE BASIC GUIDE TO THE

Colour 22

THEORY | AUGUST 2018

COLOURING CLASS

TRADITIONAL COLOR WHEEL

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ur whole world constitute a wide array of colours.

People define things because of their choice of colours. Everything from their food to clothes to vehicles etc. is based on the selection of colours. Although, there are some people who have good colour judgement, and they apply it in their lifestyle naturally. The rest can study and use the colour theory models to apply them in their general life. Colour theory is the general rules and regulations guide for the use of colours in any art and design. It aims to establish a good feel and effective communication through a design. In terms of delivery, it aims at providing satisfaction at visual and psychological level. For example, artists can set a cool scene using a blue colour or can create an ambience of elegance by using the warm colours. By understanding the colour theory, artists combine the colours and create harmony in the designs.

A Quick Sneak Peak from History Colour theory first appeared in the principles of Leone Battista Albert (c. 1435) and from the notebook of Leonardo Da Vinci (c.1490). Later in the 18th century, Sir Isaac Newton, in his books optiks (1704) showed the world the primary colours and created his own colour wheel.

These studies explain the colours and how different combinations can be used to create an appeal in any design.

Modern colour theory is based on the Newton’s colour wheel comprising the primary, secondary and tertiary colour.

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The Colour Wheel The colour wheel or the colour circle is used to illustrate the organisation of the hues. The wheel represents the relation between the primary, secondary and tertiary colours. In a colour wheel the primary colours i.e. Red, Yellow, and Blue (painter’s primary) are equally placed at the colour wheel forming an equilateral triangle. The middle section represents the mixtures of the primary colours. A typical model of colour wheel includes the primary as RGB with intermediary secondaries like green, orange, violet or purple. The rest forms a mixture of primary and secondary called tertiary colours, which comprises Green-Yellow, Yellow-Orange, Orange-Red, Red-Violet, Purple-Blue and Blue-Green.

jarring design. The trick is to use these lies in the less quantity of the colour and it helps in separating content and makes them to stand out.

Example- Blue with Orange, Red with Green Split Complementary Colour Scheme This scheme is just a slight variation of the complementary scheme. In addition to the base colour, it uses the other two adjacent colours that are its complement. These bring a strong visual contrast just like complementary but the advantage lies in having a less tension in a design. These are recommended to the beginners so that they can easily design.

Example- Blue, Yellow-Orange and Blue, Red-Orange.

Cool and Warm Colours

Triadic Colour Scheme

The colour wheel is divided into two parts of colours being called the warm colours and the cool colours.

Evenly spread colour on the colour wheel forming a triangle constitutes a triadic colour scheme. This scheme is quite vibrant even when unsaturated hue value is used.

Artist must be careful while using this scheme because it can be difficult to balance. The trick is to use one colour in dominance and the later in support.

Example- Red with Yellow with Blue

Warm colours are vivid, energetic and can be easily spotted in the nature, for example, Red. Cool colours illustrate calmness, coolness and create a soothing experience, for example Blue.

Tetradic/ Double Complementary Colour Scheme Colour Harmonies The colour wheel comprises colours, which are used to create a design. There are specific colour schemes acquired from the colour wheel, which can be directly implemented in the design.

Analogous Colour Scheme This type of scheme uses the colours that are adjacent to one another. As the colours are matching, these aid in creating a calm and peace designs. Being found in the nature, these come out pleasing to the viewer’s eyes.

Example: Orange and Yellow or shades of Green.

Complementary Colour Scheme

In this scheme, four colours are arranged in the same fashion as the complementary scheme forming a rectangle.

This provides various types of possibilities and different variations. If used correctly, it can bring a unique kind of balance in a design. Also it works best, when one colour is applied with dominance and others in support.

Example- Blue and Orange coupled with Yellow and Violet.

Square Colour Scheme This scheme is very much similar to the rectangle scheme that comprises four colours. As the name suggests these four colours are used in a square form in the colour wheel.

The artist needs to pay attention while applying colours as this colour scheme conflicts with the use of both warm and cool colours.

This scheme comprises with the colours present on the opposite end of the colour wheel. A vibrant look is achieved with this scheme especially when used in full hue saturation. Artists tend to find difficulties in balancing them and without appropriate caution; an artist can create a

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COMPANIES TO WATCH IN 2018

Pitambar Krishnan, CEO

E Plus Studio ROCK-SOLID PLATFORM DELIVERING CLEAR, FOCUSED, AND IN-DEPTH ANIMATION

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Plus Technologies was established at the beginning of the millennium with a vision to explore the emerging business opportunities in the new economy segments. E Plus began its journey into the world of CG Animation, by setting up a training institute for Multimedia and Filmmaking. This institute was later integrated into a full-fledged CGI production studio by the name E Plus Studio.

E Plus Studio came into being in the year 2010. Within a short span of time, the studio has achieved a certain level of acclaim both from the industry peers as well from the competitive studios.

The studio has produced and delivered high-quality feature films and television series for clients all across the globe. Each of the core team members of the studio has over twelve to fifteen years of experience in various national and international projects.

E Plus strongly believes in its people

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and nurtures a steady update of creative talent.

The studio aims to become one of India’s most recognized 3D animation and VFX Studio, capable of producing world-class creative content in 3D animation for the media and the entertainment industry. It also aims to grow as a one-stop full serviced studio equipped with most contemporary technological facilities for pre-production and post-production under one roof while creating its own intellectual properties.

The Maven CEO Pitambar Krishnan is the CEO of the E Plus Studio. He has over thirty years of business experience in manufacturing, international fashion trade, hospitality, education, and animation production. He envisioned the huge potential existing in the business of digital content creation for

the future. The advent of connectivity, emerging technologies and devices has made access and consumption of the digital content very easy. Furthermore, Pitambar expects the growth rate of about twenty per cent year on year for animation and VFX industry.

Success Attributes The studio prides itself on its highly motivated team of experienced professionals that constitutes the core of the studio. These professionals oversee the production and the delivery along with monitoring the production pipeline and flow at every point. They also keep the quality and delivery schedule for the client’s expected requirements. The studio keeps itself updated with the emerging technologies and tools while adapting to the best solutions to keep itself at par with the best in the industry. E Plus studio finds young talents, trains them and challenges their skills through | AUGUST 2018

exciting projects. This training improves their growth and provides a good work environment, keeping the attrition level at the minimum.

Creative Splash Across the Studios E Plus Studio has been catering to well-known studios with a passion for great storytelling and rich visuals, producing CGI animated content for Kids and Family entertainment. Taking advantage of the rich experience attained from these studios, E Plus Studio has forayed into developing its own intellectual properties for international and local market. The studio has been visible in all the major content markets and festivals for years, namely Annecy, Kidscreen, MIP.com and MIP Jr, Filmart HK and MyContent Dubai.

The various Services provided by the studio are: • 3D Animation (Modeling, Texturing, Rigging, Lighting, Animation, Compositing) • Character, Sets and Prop Design • Animatics (Story Boarding, 2D & 3D Animatics) • E-Learning • Game Development • VFX The Soothe Working Environment The studio always maintains an excellent work environment for its artists. Consequently, it has a very less attrition rate. It also keeps hiring fresh talent and re-trains them according to its pipeline and workflow. On sharing the tremendous work of its artist, the studio states, “We believe conceptualization is no one-man job, we have a team of writers, directors constantly brainstorming ideas. We welcome and encourage all our team AUGUST 2018 |

members to pitch their creative ideas in brainstorming sessions”.

Punctilious Nature Towards the Industry According to the studio, the Indian animation industry has come a long way from being simply an outsourcing destination for the developed market. It has now transformed into a prominent content producer by co-producing with leading international production studios. Indian studios have also gradually started developing content for internal consumption as kids are relating to home-grown characters and stories. There will be even more demand for work-for-hire projects from the international studio as well as from the content developers from India for India and for the international market.

Rotoscoping the Future The Studio strategizes its future on the four-fold plan. First, continue working on the work-for-hire model for sustained growth. Second, working as co-producers and investing its equity

We are a highly motivated team of experienced creative professionals capable of producing worldclass creative content in animation for the media and the entertainment industry with the clients. This will aid the studio in establishing long-term relationships.

Third, developing its own intellectual property for local and international market. Lastly, reviving its animation and VFX training institute with more short-term skilled-based programs under skill India initiative. The studio is collaborating up with renowned animation and design schools for being updated with the newer and evolving technologies.

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Animation in INDIA

EVOLUTION of

I

nitializing 20 years ago, people thought that animation is only about cartoons. But now it is at that level at which nobody can identify the real animation parts in Multimedia Field. Before starting the main topic, let’s go a little bit in the past. Remember, when in old days while discussing, people used to talk about “TRICK SCENES”, the seeds of [(VFX(Visual Effects) and CGI)] may be in these trick scenes. Go little often this area of trick scenes.

The role of stuntman / stuntwoman, who even in these areas of VFX & CGI still play part in film industry. Gradually and slowly one often one innovation took place and shaped an ever-changing field of animation which has done miracles for us as it is now existing.

In our own country, all south based stunts, effects; fighting scenes of a hero (including Rajnikant) are an example of gradually infringing work of VFX & CGI in feature films.

Now Hindi films are also not behind in using Animation (VFX & CGI). Films like Ra-One, Krishh, and long cartoon films series including Ramayana, Krishna, Hanuman & Chhota Bhim, Motu patlu and all very popular films are based on this animation (VFX & CGI) effect only. The best example of tremendous success in Indian films industry is eye-opening record break popularity of Bahubali I & II. Before few years there was hardly 10% to 20% of the (VFX & CGI Effect) animation used in our feature films production which has increased up to 50% to 80% today in even average future films making to the success of the films.

Albert Einstein has once written that imagination is more important than knowledge. So, imagination is everything.

Before 20 years, people were thinking that animation is cartoon pictures only, but at this moment animation has reached such a high level that it is difficult to differentiate between real & animation. Walt Disney started the sketches by drawing from a frame by frame. His characters were popular the world over Mickey Mouse, Snow White, Nemo etc. The next stage of development was Stop Motion Animation was used in films like Sindbad when 3D animation was not available. Then the area of 2D computerized Animation began & became very popular.

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Famous character films & serials like Tom & Jerry, Scooby Doo, Chhota Bhim, Doremon, Popeye, Hanuman.

Till now, people started to know something about animation which was generally known as the cartoon at the end of the 20th century. But now withstanding of 3D animation the world has changed really. Animation now has reached at such a level that no one can differentiate between real world & animation creations. Now we can see the animation like dinosaurs that disappeared long before as living, moving characters with sounds. In the last one and a half decade of the 20th century, two important Religious serials have a deep impact on Indian TV viewers. They had done a real miracle that at the TV show time lives on roads come to stand still. Ramayana & Mahabharata had done this magic on Indian viewers.

We can see imaginary animation like Dragon Flaunt, Godzilla. We can also create different creatures from different planets like Star-War, Star-Trek, Lost in Space, Hulk, DC and Marvel Universe, ET-Alien etc. 3D animation had a very evolutionary stage in 2009. The huge success of “Avtar” made people know what a 3D animation can do. 3D animation has many advantages: it is rapid & quick, good looking like real substance or character.

Something new: what previously was impossible to be done, can now be done with the desired effect in creators mind at a reasonable rate. With the use of 3D animation like has improved as the time passed. Many revolutionary things started to happen like a field of computer gaming and mobile gaming like PUBG, God of World, Need for Speed, Grand Theft Auto, Super Mario, COC etc. With advancement in 3D animation serials like Motu Patlu, Chota Bhim, Hanuman, Shiva, Little Krishna, Troll Hunter (Netflix), Ganesha etc.are becoming very popular among children. More and more use of 3D animation has created evolutionary changes in Architecture field, Medical (Neurology, Orthopedic, Dentist, Cosmetic Surgery and Many Others) Engineering & Mechanical. Education fields, Electronic, 3D Printing and many short ad-Films are popular on TV. In such a way, animation field has done many changes & revolutionized the life.

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PROFESSIONAL’S STANCE

Mayank Niamavat Founder & CEO

SARVAM FX

ABOUT THE AUTHOR Mayank is the Founder & CEO of Sarvam FX. He has successfully completed work with many renowned clients like Coca-Cola, Champs diaper, Aditya birla logo, Elite-18, Vadaliya Food, Nissan , Bollywood Animated Films & Serials, Ganesh Auto (TATA), Balaji Wafer, Roger motors. Since twelve years, he has been active in the Animation & Graphics (Multimedia) Industry.

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COMPANIES TO WATCH IN 2018

Sourav Chatterjee, Founder & CEO

FXIATION DIGITALS TRANSFORMING VISIONS INTO REALITY

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isual effects help in creating environments that look realistic when integrated into the live footage that can be expensive, impractical, or impossible to capture.

The history traces VFX back into the 1900s with the single-frame method, stop-motion method and miniature models. Then a milestone came in the industry and studios used the footages comprising cables, blue screen and camera tricks. After conjoining all these, the studios created the illusion of visual effects. The visual effects have evolved a long way since then.

Nowadays, VFX studios can create anything that a mind can imagine.

FXiation Digitals is a one such leading full-fledged VFX and animation studio based in Mumbai.

Established in 2015, the studio has generated content for the global advertisements, music videos, television episodes, and feature films.

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As a VFX & animation studio, it creates and accomplishes every wish, world, character, object, and reality that the mind can summon. With an excellent team of experts driving the workflow, the studio consistently delivers world-class VFX solutions across the globe. It is the one-stop destination for all the ventures, requiring visual effects and 3D animation.

On recounting his view towards the animation industry he asserts, “VFX industry has come a long way and with the daily new innovations in the field, it still has a long way to go. However, the road ahead is getting more exciting day by day. I am really enthusiastic about the future of AR technology moving forward and can envision FXiation Digitals involvement in that direction.”

The Imaginative Leader

The Exceptional Talented Pool

Sourav Chatterjee is the Founder and CEO of the FXiation Digitals. He started his visionary journey purely out of his love for VFX. He leveraged five years of experience by working with various high profiles studios and achieved respectable success. But deep down he felt something was lacking in his career and to fulfil this gap, he established FXiation Digitals.

The company strongly believes that working on any VFX project is a team project. The studio also believes that autonomy brings in more productivity and amplifies the collaborative behaviour, rather than the constant supervising. The studio maintains the corporate environment to a minimum and encourages more of relaxed and fun cultured. It also appreciates the hard work of an artist and | AUGUST 2018

acknowledges that this hard work, in the long run, will aid in building a solid proactive team.

Accommodating the Target Audience and Customers The studio considers anyone with the imagination and willingness to bring it on the big screen as its target audience.

The studio has worked with the filmmakers of all kinds and various production studios. It also includes the individuals who want to get their passion project off the ground. It currently focuses on increasing the value for its clients. The studio’s flexible pipeline makes it convenient for the client to track the progress of the projects. Such flexibility further aids in efficient project delivery.

Coping up with the Industry Turmoil The firm retain its consistency by understanding the importance of deadline and quality services. In a fiercely competitive global market, this attribute is mandatory for any VFX studio to preserve its existence.

However, to differentiate from the rest, the studio depend heavily on its excellent communication skills. This skill helps the studio to translate the director’s vision to the big screen and efficient delivery of massive scale projects. It copes up with the turmoil in the industry by maintaining the client’s sense of trust. Consequently, this trust forces clients in coming back to the studio. The studio shines in the human aspect of clients, which it renders via its communication skills.

Perceiving Current Scenario as an Opportunity According to the studio, the Indian animation and VFX industry, in terms AUGUST 2018 |

of its technical skills are already at par with the international standard.

However, the acceptance of a VFX heavy movie in a mainstream scenario is still very less. It has more to do with what sells than what the filmmakers want to make.

However, over the years, there has been a shift in the audience perspective as well as on what they want to see.

This has forced the filmmakers to move out of stereotypes. VFX is no longer seen as an eye candy accessory in the filmmaking process. It has now evolved into a tool that complements the storytelling process and it will definitely become an upward trend from here on.

Our sole purpose is to create and accomplish every wish, world, character, object, and reality that the mind can summon

Envisioning the Future To ensure the continued growth and development, the studio’s primary focus is to improve and enhance its core strength everyday. At its best, the company is all set to accept technological innovations in its working pipeline. In future, the studio definitely sees itself as a growing

market leader, not only in the VFX, but also in the overall entertainment industry. Moreover, the studio has future plans that entail expanding its resources into gaming stream as well.

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COMPANIES TO WATCH IN 2018

Deepak Deopa, Founder

PRISMART PRODUCTIONS EASY PRODUCTION SOLUTIONS THAT MAKE SENSE

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ome of our fondest childhood memories belong to those lazy sunday mornings spent watching cartoons on our old television sets. Whether it was the iconic tales of our favorite house cat, Tom making futile attempts to get the best of his adversary or the carrot-chewing rabbit humoring us repeatedly with “Eh… What’s up, doc?” animated pictures have always captured our imagination. It is perhaps this curiosity and enthusiasm, which has led to so many dramatic changes in the animation industry. In addition, more so than ever any other genre of animation is a representative of how far film has progressed in its relatively short lifespan.

Prismart is an end-to-end animation service provider that contributes artistic, technical and production capabilities to create animated contents for TV, films, and videos.

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The highly qualified professional team of Prismart takes a base of the input and converts it into engrossing, expressive and memorable multimedia output.

Driven by Passion and Devotion towards the Finest Details Deepak Deopa, the Founder of this creative institution pursues a great passion for his coy. Remaining confident and sure helped him to turn them into valuable assets. Along with enhancing the integral part, a delivering attitude towards the audience helped him and his team members to cherish the joy and satisfaction. Beyond all a friendly attitude towards his team members and understanding, the need of a healthy atmosphere makes him stand apart.

With a notion of redefining education in India, Deepak Deopa, founded

Prismart in 2010. Under his able guidance, the company has introduced a large number of evolutionary products and services in the world of education and learning.

He has led the company to grow exponentially and spread its wings in diverse sectors. This growth have made the firm a force to reckon with, in the Entertainment and Animation sectors, Smart classes, Robotics, Speaking books, Augmented Reality Cards and Virtual Reality Labs.

Overcoming the Challenges and Creating Engaging Content Incepted in the year 2010, the company has been through lots of ups and downs, but what has kept it moving is, its constant dedication towards delivering solutions through perfection.

The studio perceives, that, in the upcoming years, the Indian | AUGUST 2018

animation and VFX industry is expected to reach the peak of its’ own. The studio is keen to take full advantage of the increasing animation content due to its increasing popularity.

Fostering Creative Thinkers to Seek Innovative Solutions PrimsArt Production offers world-class work opportunities for professional and personal learning growth, of the prospective employees. It has built an excellent team of computer experts and artists.

The motto of Prismart is ‘Dedication and Prompt Communication’. This helps to attract new clients and to strengthen bonds with the existing clientele. The successful implementation of latest technology and interfaces like complete mapped books, talking pens, AR, VR stem robotics keeps the studio ahead of time.

Specialized in Providing Various Video Production Domain The studio provides self-explained and customized movies across the world. Creativity driven 3D animation and gaming production aims to bring ideas and concepts into reality for its business partners. The video production domain includes a vast array of videos such as cartoon series, 3D animated movies, advertising videos, edutainment videos, AR and VR, modeling and texturing for AR and VR, and explainer videos. The designers in the company are experts in handling every aspect of content generation.

Prismart boasts of exemplary imaging solutions, conductive management, cutting-edge designs, and animation technologies. It has all AUGUST 2018 |

the needed infrastructure, talent, and experience to create dazzling cartoons, Movies, TV Series, and VFX. It offers solutions for all end-to-end requirements including Story Boarding, Modeling, Rigging, Character or Concept Designing. The production house has produced many distinguished TV series and movies in collaboration with many Indian and international production industries.

Anticipating the Future The company is planning to develop its own IPs, which is in its initial stages. The studio is strengthening its inner affecters and outer partners, which will enrich the quality of the production in future. The organization sees itself as a leading company in the art & creation sector in approaching years. It will also show efforts to generate more and

Creating most imaginative and enthralling entertainment with a memorable experience that may shake an audience of all ages more opportunities for the up-comers. The company’s very keen interest is sound research, which will always stay with the company.

Prismart is ready to collaborate with TV production houses and take their ideas to amazing creative heights.

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s d n e r T THE

RESHAPING ANIMATION INDUSTRY

A

nimation industry has evolved a lot in the past decade. It is now one of the most popular and growing industries in the whole world. As an emerging industry, its expansion has created a special interest in the people that want to create animated content.

Industry giants like Pixar, DreamWorks have already shown their tremendous work and have inspired others to contribute to the industry. In India, the animation industry has boomed within the span of last ďŹ ve years. The VFX and CGI used in the movies, such as Baahubali is a perfect example that the animation industry has already established their roots in the hearts of the audience. Furthermore, various institutes and academies are ready to teach and deliver tomorrow’s animators. As far as the technology is concerned, it will never stop evolving along with the tools and hardware used in the animation industry. Therefore, it is vital for the companies, startups, and entrepreneurs to observe these on-going trends in order to survive and contribute their best to the industry.

Shrinking Evolution The past two decades have seen the emergence of several new market players and that has increased the overall competition. Firms are now delivering high-end performance and effects in order to gain an advantage over the competition. The result seen is in the quality form of

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animation, VFX, and CGI imagery that did not have existed before. The investment in this one of kind special effects is in millions of dollars. However, the time has changed now and the technology is indeed evolving but it is also shrinking. This technology is reaching every aspiring artist in the form of free and open-sourced software. Software like Blender and GIMP has provided cost-free alternatives and opportunities to the individuals and startup to deliver their best to the industry. The consequent result seen here is the return of the artists to the storytelling aspect of the content generation, which further has rewarded the artists to overcome their budget limits and create content for the industry and for the surviving communities.

Distribution Platforms Long gone are the days, when theatres were the only platform of witnessing the visual spectacles. With the advent of the internet, people have content in their hands.

There has been an explosion in the new outlets and cables delivering seamlessly content to the audience. Moreover, this content is delivered in various styles, genres, and formats. The networks like Netix, Alt Balaji, Amazon Prime Video, and Hulu have widened the opportunities for the worldwide content creators. Additionally, this has created a healthy competition amongst the distributors to deliver their best content to the audience.

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INDUSTRY LOOKOUT

Looking at the freelancers, they can create their own content from their couches and can still reach millions of people. Adding to that, if a self-generated content is really showing a demand in the audience, it can easily be picked by any big studio. Events like this have never happened before in the history of the animation industry.

Digital Imagery All the world’s loving animation and effects are advancing further and are not only limited to the RGB screens. The technology has pushed the content out of the screens into the real world. The advancements of 4D, AR/VR, mobile devices, and holograms have pulled out the content into the real life. The true power of technologies like AR and VR will lie in the interaction between the scene and the audience. Consequently, the audience will be able to see and interact with new experiences every single time.

The Global Workflow The dotcom boom has also helped in forming a stable connection between the different worlds. The flow of outsourcing was definitely in the air for sometimes however, it is just starting for the animation industry. The virtual offices and the team are already paired up and are delivering their best to the audience and the industry.

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Furthermore, the uplift from the space conundrums and the introduction of cloud computing have eased the way in which corporations are interacting.

Animation for Adults The animation and cartoons only being watched by the kids have always been a stigma to the animation industry. The recent release of the Incredibles 2 has proved otherwise. As the current economics of the online streaming media is maturing, the industry will perceive the more content creation for the adults.

Real-Time Rendering and Creation The real-time rendering and content creation are opening new branches in the content execution and delivery. The flexibility provided by such real-time monitoring will aid in pre-production, production, post-production, compositing, and rendering. The real-time changes will definitely change the face of the animation industry.

All these trends and techno-friendly advancements provide easy ways not only for the freelancers and startups but also for the big corporations to generate their best content all around the world for the animation industry.

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COMPANIES TO WATCH IN 2018

Chandrakanth Rajapure & Vineet Sabharwal, Founders

STUDIO TRIKA PIONEERING NEW MEDIA IN INDIA

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stablished with a sole target to create out-of-the-world experiences, Studio Trika is packed with people from diverse backgrounds, who prefer to spend more time on experiments with art and light than life in general. With a vision to create something new by fusing Art and Technology, Studio Trika was born as a brainchild to lead the New Media movement.

3D Projection Mapping is the studio’s passion and something that they believed will take over the industry nine years ago. Today, after illuminating some of the iconic Indian Heritage monuments and reaching millions of viewers real-time, the studio has served leading brands in diverse industries. With a team of twenty in-house artists and international collaborators, the studio works 24/7 with no restricted working hours or creative boundaries.

The Dynamic Duo Chandrakanth Rajapure and Vineet

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Sabharwal who have a cumulative experience of over thirty years in the visual communication segment founded Studio Trika. Supported by a dedicated team of talented artists, a highly skilled design team, and technicians, the studio ensure that all clients get the best both in terms of cost and in terms of creativity, coupled with benchmarking innovation.

Recounting the idea of the establishment, Vineet says, “We co-founded Studio Trika, to build a bridge between reality and illusion. We created a platform where we can explore ideas that revolutionize viewer experience. Since our studio’s inception, every project has been something new and never been done before.”

Climbing the Success Ladder During the initial establishment of the studio, the industry was nascent.

Studio Trika created itself to be a part of the animation industry but has changed it’s every fiber. The studio

creates content but alters it to fit into a new media proposition. Chandrakanth says, “We find a spot between real and virtual worlds to create an immersive experience for the audience. The mantra to our success and something every member of team Trika agree upon is that - We love what we do.”

Embracing Innovations According to Vineet, the studio works towards creating ideas that are undoubtedly needed, but have possibly not yet been conceived. This mandates the use of latest technology and constant innovations. He also believes that New Media itself is about exploring new and innovative mediums to communicate with the audience and that the studio works every day to create a medium that is intelligent and reactive, which is crucial for the new age of visual media evolution.

Eliminating the hurdles in the framework, they prefer to explain their concepts with scale models, mock-ups, and simulations. Though they impact | AUGUST 2018

costs, this is crucial to the quality and expected delivery of a project that is charted to it’s smallest detail.

The New Media Artist Collective By using New Media out-of-home, Studio Trika creates entertainment that goes viral — offline and online.

Exploring the market talent, Chandrakanth asserts, “Industry is filled with diverse talent, we believe collaboration can bring out the best and can create large-scale, impactful art. Working with multiple artists across the world with different skills helps us in identifying the talent in creating something unique and trendsetting. When we began, the industry was unaware of New Media potential, and after years of collaborating with the best in the industry, we are proud to say we are now a New Media Artist Collective and we have done our share to expand the community.”

Addressing the Challenges As projection mapping is unlike standard animation, there are a series of challenges when an idea is materialized. Vineet explains, “As the studio is heavily dependent on technology, we have created systems with built-in redundancy ensuring that the entire process from storyboard to playback is checked constantly to prevent rework. Because of our in-house capabilities and the collaborative strength of an artist collective, we can provide a customised solution for every client at a competitive price” The creative team at Studio Trika assists its clients in every way to materialise any idea, sensibly and cost-effectively. Building relationships with the customers, Vineet asserts, “The key is making sure that the client understands that costs spent are rational and our end result validates that”.

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Quick Portfolio Preview Being part of city wide celebrations like Mysuru Dasara, Akshardham’s Silver jubilee celebrations and Vidhan Soudha Bangalore’s Diamond Jubilee celebrations, it is a proud feeling for Chandrakanth, to bring innovative art to the street and to grab the attention of thousands of viewers. Some of the proud projects of the studio are: • Bolshoi Theatre - Art Vision Festival, Moscow - Studio Trika participated in the Circle of Light Festival in Moscow. Out of 170 studios from across the globe, Trika was among the top 17 studios in the festival and they showcased their work on the Bolshoi Theatre.

• Tsaritsyno Palace - Art Vision Festival, Moscow - Studio Trika is one of the Finalists in the Modern category as is selected to perform in the festival once again this year.

• International Yoga Day, Chandigarh - Studio Trika created beautiful 3D Mapping projections of Asanas, detailing its benefits, on massive sets installed in Sukhna lake • Incredible India Campaign, India Gate, New Delhi - Studio Trika

The immense confidence our clients have in our capabilities and the faith that we will surpass their expectations is only built over years of outstanding deliveries transformed the iconic India Gate with breath-taking visuals through 3D Projection mapping.

Projecting the Future With technology simplifying yet enhancing communication, Studio Trika is on a mission to open up new spheres of visual media. From making century old heritage monuments come alive to all its glory and narrate history, to making products come alive and talk directly to consumers, Studio Trika leads the industry’s transition into New Media.

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COMPANIES TO WATCH IN 2018

Vishal T M, CEO Rangarao T M, CSO

VIDEOGYAN A VIRTUAL WORLD OF LIVE PICTURES BRINGING CREATIVITY TO LIFE

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nimation is versatile and exible. It is excellent for communicating concepts of all kinds to broad audiences. Animation allows a person to bring to life concepts that may be cost-prohibitive or even impossible with live-action. In addition, kids tend to relate to animated characters in a way that they sometimes cannot with human actors or models in live-action videos or shows. Children tend to lower their guard with animated characters, focusing less on the look or attire or race and more on the message delivered. Videogyan is such new age media company that creates entertaining videos for kids and publishes them on the web.

The studio produces rich, reliable and clean content that kids are passionate about and provide them an unforgettable visual experience. The videos of the studio are easy to access and available across various platforms

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and devices. Being relevant to the time and technology and holding a wide-opening ear to listen to its audience are some of the mantras chanted at Videogyan.

The Renowned Production Success The studio acknowledges the global response it receives from the world and is quite overwhelmed about it.

Videogyan appreciates the support of its amazing audience present all around the globe. The vision of the studio has always been centric that it wanted the kids to have access to videos that were relatable and they learn as they grow.

YouTube provided the studio with a vast opportunity as a platform for friendly in-house generated characters.

The studio dedicates its success towards its creative team. The shows and songs created by the studio entertain the kids and subtly induce learning elements into it. By performing consistently, Videogyan is

improving day-by-day and is heading towards success without any hassles.

The CEO with the Industry Vision Vishal T M is the CEO of Videogyan.

He holds a postgraduate diploma in management from university of Cardiff, UK. Leveraging the experience from the US-based online media giant Howcast, he has been instrumental in identifying the potential of this venture. This work experience with Howcast led him to start his own video startup. His brother Rangarao T M is the in-charge of the strategic operations of Videogyan. He is an engineering graduate from Visvesvaraya Technological University, Belgaum, Karnataka, and works hard to identify new categories for their channel.

Sharing the success of the studio, Vishal & Rangarao states, “My belief in the power of online video has helped | AUGUST 2018

us realize the opportunities in the new age media. Videogyan - an idea just a few years back is now a prominent player in the online kid’s content space.”

Both the founder directors share the same vision of creating more IP based production and building Videogyan into a global animation studio.

Effective Publicizing of the Work To increase the traffic for its YouTube channel with its audience, the studio leverages social media tools like, Facebook, Twitter, and Instagram. The studio promotes its content with quirky advertising and posts for effective marketing. By using Facebook and Twitter, the audience is kept engaged with new short videos and sneak peeks.

This increases the curiosity and content recalling of the viewers. Furthermore, the studio understands the pre-schooler by visioning them at their schools trying to understand from their relevant viewpoint. Videogyan rewards these kids by distributing colouring books, stickers, etc. of in-house generated characters. As the studio already has fine vogue of characters, children delight in taking part in these events.

Success Mantra of the Creative Team The studio believes that creative space is something that every artist requires in order to deliver his or her best.

Videogyan have a committed team of artists, graphic designers, animators, music composers and managerial people. This creative team has experience in working with international movies and gaming projects. Since Videogyan is an IP based studio, the artists will have more space to explore their creative personality to each work and work on AUGUST 2018 |

the latest technology on par with any global studio.

The target audience of the studio has always been the pre-school kids. The studio draw parallels from daily life and real persons. Studio’s characters like Zool Babies or Too Too Boy have drawn the inspiration from the kids themselves. The kids can relate with these characters with ease.

Observing the Current Industry The studio believes that the Indian animation and VFX industry is poised to grow forward in the upcoming decade. Indian animation has been evolving faster compared to the previous decades. Animation, CGI and VFX have become essential elements for any movie or advertisings currently.

Indian studios are becoming global brands with high recall IP shows.

Future Storyboard As an audience centric studio, Videogyan believes in the importance of audience’s feedback. Videogyan conduct analysis of audience response

We produce rich, reliable and clean content that kids are passionate about and give them an unforgettable visual experience and by that, we bring kindergarten at their doorsteps on its videos and creates content in line with it. With the dedicated team around the studio, it is constantly on a path to grow and learn further. Future plans of Videogyan comprises, producing international animated movies and envisioning themselves as a global animation studio. Moreover, in the near future, the studio has a new fun and entertaining web series planned for kids along with the plan of bringing core-learning centric content.

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