The 10 Most Prominent Analytics Companies to Watch

Volume 01 | Issue 5 | 2020 The 10 Most Prominent Analytics Companies to Watch!

Equifax Creating Insights that Power Decisions

Walking Down the Data-driven Lane

Editor Rahul Niraj

T

he skyrocketing number of mobile users has already led to an exponential growth of online data alongside embracing the cutting-edge e-commerce standards.

Recent independent research states that the data created and copied by humans annually will reach up to 44 trillion GB by the end of 2020.

Competing in a data-driven world, where deep learning-enabled chatbots are replacing customer service representatives is not an easy task for a plethora of ventures. With day-by-day development of complex and intuitive algorithms, analytical revolutions showcasing tagged and analysed data are becoming the need of the hour. On the other hand, an array of data proliferation and intelligent data analysis is transforming and disrupting diversified business models like never before.

In such a competitive landscape, some companies are embracing techenabled advancements, capturing & analysing data, and extracting valuable insights for the betterment of the business world. They are rolling out novel analytics solutions to help organizations meet their goals. Acknowledging the legacy core IT systems and quality & granularity of data they are helping businesses make optimized and informed decisions.

With their curated analytical competencies, these professional ventures are prompting organizations to invest in data analytics as an active means of innovation. They are enabling SMEs to be well-prepared, helping them calculate risks accurately, and laying the foundation of ‘Prominent Analytics Solutions’.

Recognizing such ventures that are revolutionizing the Analytics space and keeping innovation on their radar by staying up-to-speed with the developments, we have come up with this special edition of “The 10 Most Prominent Analytics Companies to Watch”. This issue has featured a

EDITOR’s NOTE handful of companies offering a diverse and engaging mix of creativity and distinctiveness. It will help you to walk through a list of professionals embracing a multidisciplinary approach and covering a range of relevant issues in its sector.

On the Cover of the issue is Equifax Inc. – one of the three largest consumer credit reporting agencies operating in India through Equifax Credit Information Services Private Limited (ECIS) and Equifax Analytics Private Ltd. (EA). The company is outshining its competitors with its innovative solutions and redefining the Analytics Solution Providers segment.

Apart from such an insightful cover story, we have also enlisted, Aselector Technologies (OPC) Pvt. Ltd. is an organization striving to help organizations make better business decisions with its state-ofthe-art analytics consulting services and distinctive online platforms – datapotential.com and aselector.com, Flutura Decision Sciences & Analytics is an AI Solutions company focusing on enhancing two core business objectives of ‘Asset Uptime’ and ‘Operational Efficiency’ across the Industrial Automation segment, and TransOrg Analytics is an award-winning player in

‘Analytics and Advisory’ space improving the efficiency and accuracy of business decisions leading to substantial financial gains for client’s business.

Alongside companies like Sciffer Analytics Pvt. Ltd., TEG Analytics, Pegasus Knowledge Solutions India Private Limited, Decimal Point Analytics, Brand Idea Consultancy P. Ltd., and Decisive Analytical Solutions have also been featured in the listing of this edition.

While flipping the pages, take note not to miss out the articles Digital Transformation Journey & Future Road Map by Jagdip Kumar – Head-IT at Cosmo Films Limited and An Overview to Industrial Revolution 2020 by Nakul Shah – Director of Sate Development.

Turning some more pages will help you find out articles masterly crafted by our in-house editors. These articles will help you understand the current market scenario of this industry. Looking at the emerging opportunities and the growing possibilities, this issue of ours will introduce you to a whole new world of novelty.

So enjoy the exciting read!

08 EQUIFAX COVER STORY

Creating Insights that Power Decisions

CXO Revolution 2.0

18

An Overview to Industrial Revolution 2020

Now & Next Digital Transformation Journey & Future Road Map

28

C O N T E N T S ARTICLES

24

36

‘Data’ preneurship

Business Archive

Moving towards DataDriven Entrepreneurship

Steeping towards Better Business World with Analytics

16

22

Aselector Technologies

Flutura A True Catalyst Empowering Business Models

Empowering Today’s Decisions for a Better Tomorrow

32

TransOrg Analytics Simplify | Optimize | Organize | Accelerate

Editor-in-Chief Pooja M. Bansal Managing Editor Rahul Niraj Publishing Control Team Shruti, Sneha, Abhishaj Art & Design Head Amol Kamble Associate Designer Poonam Mahajan Art & Picture Editor karan Gaikwad Co-designer Asha Bange Business Development Manager Megha Mishra Business Development Lead Ashwini Pahurkar Sr. Business Development Executive Asif Patel Technical Head Pratiksha Patil Technical Specialist Amar Sawant Digital Marketing Manager Prashant Chevale SME-SMO Executive Uma Circulation Manager Tanaji sales@insightssuccess.com

January, 2020 Corporate Ofď€ ces: Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in

Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

Cover Price : RS. 150/Follow us on :

www.facebook.com/insightssuccess/

https://twitter.com/insightssuccess

Copyright Š 2020 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

Equifax Creating Insights that Power Decisions

Equifax Inc. is one such company operating in India through Equifax Credit Information Services Private Limited (ECIS). ECIS is a joint venture between Equifax Inc., USA and six leading Indian financial institutions that started operations in India in 2010. Since then, this credit bureau has been consistently engaging members including banks, NBFC’s, microfinance companies, and insurers and is climbing the success ladder. Many amongst these members provide data on repayment information on millions of Indian consumers.

Equifax further grew its footprint in India through an acquisition of an analytics firm – Equifax Analytics Private Ltd. (EA) in 2014. EA is a fully-owned analytics entity of Equifax that rolls out unparalleled customized solutions thereby, enhancing business performance and quenching the needs of the customers to the core. Backed by global expertise, the company puts its best foot forward

“HELPING

YOU MAKE SOUND DECISIONS IN TODAY’S ECONOMY

“

L

iving in a data-driven society, analytics has come as a prominent answer to most of the data-related queries. With a plethora of organizations rolling out state-of-the-art analytics solutions, India’s hold on Data Analytics is growing by leaps and bounds. As the workplaces become more tech-driven and fast-paced, the importance and role of analytics companies are increasing day-by-day. These companies are foot-forwarding to help organizations get timely insights for making decisions about fleeting opportunities, precise answers for challenging problems and uncover new growth opportunities.

Cover Story

KM Nanaiah Managing Director

1

T H E

“

MOST PROMINENT

ANALYTICS

COMPANIES TO WATCH!

appreciated for its ability to blend incisive analytics with the pragmatic business acumen to deliver cost-effective solutions.

We are the enablers of real-time employment verification

At Equifax, understanding and embracing the true value of data alongside uncovering the meaningful insights for better decision-making is a serious business. This business imperative helps the company in embedding advanced analytics and being at the forefront of ‘Innovation’.

Equifax combines powerful, AI-enabled analytics capabilities with powerful data resources, delivering vital answers for advancing organizational performance while minimizing risk. Its unrivalled consumer, commercial and employment data assets alongside data sources showcases a

“

in assisting lending institutions to efficiently manage risks and make better business and credit decisions. Its global proprietary tools are customized to meet the requirements of the Indian market. Perfectly blending differentiated data, advanced analytics, state-of-the-art industry solutions, and leading-edge proprietary technology, it brings in top-notch offerings to the table.

Digital Lending Journey Enabled by Equifax Solutions Equifax powers Customers digital lending or straight-through processes aspirations via:

Meet the Seasoned Professional KM Nanaiah is the Managing Director of Equifax Credit Information Services Private Limited (ECIS, an affiliate company of Equifax Inc.,) and Country Leader of India & MEA region of Equifax’s business. Under his aegis, the Bureau (ECIS) and Analytics businesses (EA) have created a prominent niche in India. He has proven skills of having built a high-performance organization, setting up processes, implementing controls, and introducing innovative solutions to create success patterns and improve operational efficiency.

Data and Insights Understanding consumer credit behaviour is what we do for a living Ÿ Bureau Data (Retail, MFI and SME) and Alternate data Ÿ High data acceptance Ÿ Data standardization and data quality Ÿ

Ÿ Ÿ

More About Equifax Living amid a data-driven society where numerous tools are available to track customer habits, preferences, and purchases, delivering solutions that help seamlessly securing data is not an easy task. This is where Equifax steps in with its high-velocity analytics and business intelligence solutions that help enterprises globally to measure monitor and manage their business levers effectively. It stands tall as a distinguished provider that works with clients across various industries such as Banking, Insurance, Telecommunication, and Retail and constantly strives to add value through sharing crossdomain best practices. The company has been much

Ÿ Ÿ Ÿ

Ÿ Ÿ Ÿ Ÿ Ÿ

Analytics: Specialized BFSI focused analytics on powerful data Specialized BFSI focused analytics with internationally acclaimed products and service delivery is our strength Unique insights Custom-built solutions Broad-based solutions that work across business units Technology Tools and platforms for data analysis and decisionmaking Proprietary searching and matching algorithms Multi bureau intelligent routing capability System to System connectivity Access to global technology expertise and thought leadership

“

We empower business and consumers with the information they can trust

“

portfolio of innovative analytics solutions that successfully deliver relevant, actionable insights for generating bottomline results.

Valuing Customers The company believes in delivering customer-centric solutions. With its deep knowledge and ability to use credit bureau data, the company is providing the right services to the right customers. The access to credit bureau data after getting requisite authorizations from the respective financial institution gives it an extra edge over its competitors. The company has a unique data asset to make better decisions.

Its predictive analytics and benchmarking solutions backed by significant data help organizations in empowering their ‘Today’ and making them ‘Future-ready’.

These breakthrough enactments have helped Equifax in establishing long-term relationships with its clients. No doubt the customers trust the company’s expertise and innovative technology to analyse, predict, and understand the impact of evolving trends related to employment, fraud, strategic markets and credit.

Employee Satisfaction Matters A content employee is a business imperative at Equifax.

In today’s ever-changing business environment, all other factors and tangible assets being similar, it’s the brilliance of the human capital that becomes an intangible asset and game-changer for any organization. It’s the strategic differentiator in a ‘Knowledge Economy’.

A content employee is a motivated self-starter and is an organization’s delight whose productivity can be

The company focuses on the overall development of its employees by embracing a hassle-free work environment, challenging roles and responsibilities, opportunities to learn and thrive, etc. Its open and transparent communication channels, multiple avenues for recognition and appropriate rewards, enhances affinity for the organization and keeps the employees committed towards given tasks.

Equifax’s Take on Technology With recent technological advancements, examining large amounts of data to uncover hidden patterns, correlations and other insights has become much easier. The emergence of ‘Cloud’ is driving the organizations towards a better future. On the other hand, the business requirement is also changing and is setting up new business decision trends and providing the industry with a more secure and scalable environment.

Delivering actionable insights throughout the customer lifecycle

“

ascertained both qualitatively and quantitatively. At Equifax, the first check and balance starts at the hiring stage, to get the ‘Right Fit’ not just technically but culturally as well. It rolls out an efficient ‘Induction Plan’ that successfully assimilates the employee to the company’s Vision, Mission, Values and Goals seamlessly.

“

Acknowledging this scenario, Equifax has come up with a unique cloud-based decision management platform – ‘Interconnect’. This platform is designed to help financial institutions in optimizing decision management thereby, transforming their application to decision lifecycle.

Aiming for Better Analytics is one of the fastest-growing industries across the world. Considering this, the company is moving forward with an aim to bring cutting-edge analytics techniques like Machine Learning, Deep Learning, Big Data, and Artificial Intelligence to customers. It promises to consistently solve financial industry challenges like New to Credit, Fraud, Digital Lending, Risk and Credit assessment, Anti-Money Laundering and Employee Verification. The company is dedicated to aggregate alternate data sets to provide new insights to customers and outperform own milestones in coming years.

Aselector Technologies Empowering Today’s Decisions for a Better Tomorrow Ashutosh Founder

D

ata Analytics is successfully helping various organizations in harnessing their data and unlocking the doors to countless opportunities.

There are a plethora of organizations that are rolling out exceptional analytics solutions leading to smarter business moves, proactive operations, profitable outcomes and satisfied client base.

Aselector Technologies is one such organization striving to help organizations make better business decisions with its state-of-the-art analytics consulting services and distinctive online platforms – datapotential.com and aselector.com.

While datapotential.com is an advanced statistical online survey platform, aselector.com is an AI-based knowledge management platform. Leveraging cutting-edge technologies, both the platforms are backed by proficient analytics capabilities.

The company is well-equipped with a pool of professionals having global exposure and experience in providing worldclass industry-leading solutions and practices across several multi-national companies. Its comprehensive analytics solutions help organizations in surpassing the industry challenges and meeting their objectives with utmost excellence. Since inception, it has been undertaking market research, process improvements, cost reduction, employee engagement and other challenging projects to quench the needs of its clientele to the core.

16 | January 2020

Meet the Multifaceted Persona An eloquent speaker and a thought leader on AI and statistical methods, Ashutosh stands tall as the Founder of Aselector Technologies (OPC) Pvt. Ltd. He has more than two-and-a-half decade of experience in driving leadership roles in quality, data analytics, transformation, program management and consulting across multinational companies.

Under his aegis, Aselector help companies in identifying the key improvement and focus areas using surveys for collecting customer preferences alongside embracing analytics to get the right actionable insights.

The Core Competencies The company help organizations in converting every challenge into an opportunity via: Aselector – an AI-based platform, which can make intelligent decisions and route the user to the quickest resolution. It can be implemented for employees as well as directly for customers on their corporate website.

Data Potential – an online survey application, which implements the latest technologies and statistical capabilities to create engaging surveys supported by text analytics and statistical tests. It has the potential to manage www.insightssuccess.in

MOST PROMINENT

ANALYTICS

COMPANIES TO WATCH!

survey services and support customers from concept to custom surveys followed by detailed analytics on the responses.

Analytics and Process Improvement Consulting – It provides a detailed assessment of organisational data and processes to craft out actionable insights as well as recommendations for improvement. Accredited by International Lean Six Sigma Institute, UK, the company’s six sigma and lean training academy is backed by industry experts and improvement specialists. Aselector uses a host of platforms and applications like R, Python, Minitab, SQL and others depending on the best match of requirement with tool capability.

Being Ahead of All The company focuses on delivering quality insights that act as a key differentiator for its services. The perfect blend of statistical expertise and data science capabilities gives it an extra edge to offer engaging surveys with reduced customer effort and a full set of tools for better analysis.

Acknowledging the customer needs and keeping up with times is what helps the company in outshining its competitors and offer out-of-the-box solutions for its clientele. It’s aim to consistently provide higher quality results across SMEs has helped it in creating a niche in its segment.

Being at the forefront of ‘Technological Innovations’, its knowledge management software can make automated decisions and significantly reduce the time for resolution and accuracy. Aselector is on a mission to help organizations with cost-effective solutions to flourish and withstand the complexities of the market. Its core values of the pursuit of excellence, integrity, appreciation for ideas irrespective of source, and mutual respect empowers it to stand against all odds.

The Big Picture With each passing day, the companies in India are unlocking opportunities to leapfrog some of the cumbersome systems and applications directly to web and app-enabled faster methods. The nation is witnessing a shift – large IVR systems are giving way to the web-based SaaS applications, banking check clearance systems have moved to software-based imaging systems, use of intelligent chatbots is reducing the need for a call centres.

www.insightssuccess.in

”

1

T H E

Instigating Better Business Decisions is our forte

”

All of these are tech-enabled platforms that are reducing the costs of traditional methods. These allow companies to spend more on digital marketing and get more customers while reducing the cost of service. Analytics is another area that can significantly reduce wasted effort and target sharply to customer and business needs. The large organisations, therefore, have data science teams to allow them to get the edge in competition.

This movement to technology-enabled initiatives also poses some challenges, especially for organisations who do not have an IT background. It is often difficult for them to know what would be the most suitable applications for them. It requires expert guidance, without which, they would either not take any steps or would end up spending significantly on ineffective options. Technology enablement and process improvements are not optional any more. The large organisations have bigger financial muscles to make them better in this area, but smaller organisations can also take targeted initiatives to stay relevant.

And, the Journey Continues The use of data analytics is still at its nascent stage in most of the SMEs. With data being the driver of future leadership, the organisations are recognising this and putting their efforts in this space. This field is definitely going to grow with machine learning, AI, data science and NLP. Acknowledging this scenario, Aselector is all set to be a significant part of this journey and not only support organisation on their future roadmap, but also develop new tools and techniques to bring out innovative and effective solutions to the market.

January 2020 | 17

Now & Next

Digital Transformation Journey & Future Road Map

C

osmo Films is working on Cloud First policy from last few years and benefits of its strategy started reflecting on our business. Today we are 100 % on cloud and have time to focus on solving the business issues rather than just fighting to keeps the light on. I remember earlier companies were not ready to go on cloud but today most of them are going on cloud with just two drivers one is the security & second is the speed of deployment. Cost may be the factor for some of them but in today’s time I feel speed & security is more important than anything else.

New Technologies are challenging the old business models, old & proven methods are becoming obsolete as they are not designed to respond with the speed required in today’s time to meet the customer expectations. More and more automations are happening day by day to help business requirements and success of this automation at one company provoking other companies to adopt it so that they are not out of the growth race. Many studies have been done & established the fact that more Digital will bring 3X growth compare to the companies who are not adopting it.

New technologies like Artificial Intelligence, Machine Learning & Internet of Things (IOT) are getting matured.

Industry 4.0 helping operational automations & going beyond just the process automations. It has improved operational efficiencies which are helping organizations growing faster & setting new benchmark of customer satisfaction to customer delight. Robotics has helped organizations to automate the process which were very complex in nature & repetitive at the same. RPA are getting used as the first stage automations tools in organizations & it is helping IT to gain the trust of Management which in turn helped to get more budgets from them along with support & commitment. Success stories videos of automations getting published on various platforms helping others to co-relate & building business cases in their respective organizations.

18 | January 2020

Many times organizations are facing the challenges of required talent issues in market and failing to achieve the business goals. Vendor selection has become more critical than earlier due to complexity involved into these projects and experts not available inside of these technologies. I am sure in coming days this issue will get fixed significantly to bridge the demand & supply gap as was these case with other technologies in past.

In Cosmo Films, We have taken several steps which have helped us a lot. For example all the payments related to customers, Vendors and employees are automated and no cheques are accepted or given to them. This automation of ERP, CRM & HRMS with Bank Interface has reduced the time from days to few minutes and accuracy has gone up significantly. Automation of Master Data without manual interventions along with all checks has reduced response time from many days to few minutes to all our internal customers. Audit is another area in which due to automations Business risks are getting eliminated with very low cost and Management gets happy as now it is not depend on manual interventions. It also helps to bring accuracy in reports. For example, at the end of month, all the open production orders get closed, PR open beyond a time get closed automatically, Open PO’s get closed, Customers have not done any business transactions in a defined period gets blocked, a lot of transactions like this are automated and has no or very less manual interactions which helps business to eliminate a lot of risk. We have vision to automate our offline process to online process for example quality testing happens post production but if we can do it at the time of production can become a game changer for us. We have identified many more such process and certain to achieve high level automations with the help of new technologies.

Any Automation which is done with no change or very less change in people practices or helping them to remove the www.insightssuccess.in

ABOUT THE AUTHOR Jagdip Kumar is Head-IT at Cosmo Films Limited – a global leader in speciality films for packaging, lamination and labeling applications. He has a wide-ranging experience of completing large IT projects in transforming business and implementing ERPs in various industry domains. He is a digital transformation professional having hands-on expertise across various domains including Polyester, Textile, Automotive, BOPP & Thermal.

Jagdip Kumar Head-IT non-value added activities are seemed to be more successful. If we start automation project with big practice changes chances of failure are very high. We shall explore doing the pilot projects with start-up echo system as they may help to get quick success with low budgets.

IOT Projects are driving lot of automations on shop floor and helping organizations to capturing key inputs without doing implementations of complete MES systems. For Small and Medium Enterprises (SME) it was not possible to adopt Manufacturing Execution System (MES) systems due to high cost & non availability of interfaces with old or nonstandard equipment’s. IOT has helped lot of such organizations. IOT can be implemented for a particular

www.insightssuccess.in

process or for a particular function. Block Chain is enhancing the trust and helping to build more values throughout the supply chain, for example if a diabetic person buying the insulin, he can scan the QR code to check whether his packet temperature was maintained throughout the supply chain post manufacturing to warehouse to dealer to wholesaler to retail medical store or not.

All the technologies and its usage has to improve the people lives as this is one of the fundamental which I strongly believe driving all the technologies advancements. New Technologies will keep emerging as well as customer expectations. This is a journey, let’s begin our one.

January 2020 | 19

Flutura A True Catalyst Empowering Business Models Krishnan Raman Co-founder & CEO

O

pportunities always bring in numerous challenges across the Industrial Automation segment. And, surpassing these challenges becomes crucial when it comes to creating a niche and magnifying a brand identity. With technology joining the foray, business enterprises are striving to be at the forefront of ‘Innovation’ and embracing the market ‘Change’ to its core. They have now started acknowledging the new-age tech-enabled advancements like ‘Exploring oil’ without even drilling, Sophisticated Auto-calibration of equipment in seconds, Fully autonomous Oil-wells, Self-healing machines, etc.

Founded in 2012, Flutura Decision Sciences & Analytics is one such AI Solutions company that focuses on enhancing two core business objectives of ‘Asset Uptime’ and ‘Operational Efficiency’ across the Industrial Automation segment. This is achievable with its AI-based platform – ‘Cerebra’ tuned for Industrial Internet of Things (IIoT) in Oil & Gas, Process Chemicals, and Heavy machinery manufacturing industries, powering connected assets and connected operations use cases.

- Multi-domain physics features power Cerebra’s machine learning algorithms - Aids accelerated data-driven root cause analysis of operations and engineering events - Self learns and surfaces patterns & exceptions which is worthy of investigation Empowering Technology, Operations, and Engineering nuances - Highly extensible & robust Universal Machine Modelbased on ISA, ISO & SOC2 standards - High performance & scalable bleeding-edge technology for real-time large scale deployments - 400+ IIoT specific features – one of the most comprehensive in the industry Meet the Seasoned Professional Krishnan Raman is the Co-founder and CEO at Flutura Decision Sciences & Analytics. He has been instrumental in maximizing the reach of Flutura and making it a numero uno IIoT Intelligence organization serving the Engineering & Energy industries.

Here are some of the key differentiators of Cerebra: Outperforming Accuracy, Time to Value (TtV) and ROI - Have achieved >95% accuracy of models in data-rich environments - Robust anomaly detection and never before seen insights in limited data environments - 5x – 7x faster implementation time compared to its competitors Bringing Data Science to Engineers 22 | January 2020

His years of experience and domain expertise have carved him into a pragmatic thought leader in Analytics and Industry 4.0. Under his leadership, the company is focusing on M2M Analytics and is engineering massive process transformations for organizations across a variety of industries. He has been honoured as one of the ‘Bulls of Technology’ in Houston, Germany, and Japan. He has a wide-ranging experience of speaking at various International forums and was also the keynote speaker of PTC event held in Tokyo. www.insightssuccess.in

MOST PROMINENT

ANALYTICS

”

1

T H E

COMPANIES TO WATCH!

What Made it Large?

“One important aspect where Flutura is uniquely poised is, we have a world-class multi-disciplinary team of petroleum engineers, mechanical engineers, electrical engineers & computer science folks shaping Cerebra,” says the core team. “We believe that the only way to succeed in the Industrial IoT space is to empower engineers to harness the power of data science. Towards this, we are developing first of a kind role for the industry – Industrial Engineering Data Scientist,” they added further.

Transforming operational functionalities and generating actionable business insights is our forte

Living by ‘Flutura’ which means ‘Butterfly’ in Albanian, the company is putting its best foot forward in transforming the decision-making processes across the organizations. The key attributes which have helped it in rolling out intelligent analytics solutions over the years are: Deep Domain in a Box Working prototypes that are Released Early & Released Often is something that team Flutura takes seriously. It helps in understanding the end user’s mental model, which helps in fine-tuning Cerebra’s features aligned to an Engineer’s mental model.

Integrating Physics & Statistics The company has successfully blended physics and statistics to deliver the best. For instance, it has integrated first-principle RPM-Torque curves with Statistical Data models to derive insights.

Harvesting Tribal knowledge It has identified that the tribal knowledge which lies across the organization among experienced engineers can be harvested through heuristics module for building advanced features.

Scaleable ‘Fire-hose of Sensors’ Its holistic platform Cerebra is highly scalable and fit for specialized data stores and high-performance data formats.

Tangible ROI Going through customer feedbacks helped the company in embracing an action-driven approach that directly translates into tangible ROI. Deploying on the Edge The company has deployed a strong edge intelligence module on LNG vessels for real-time diagnostics. It consistently replicates its proven model of socializing with early adopters and industry organizations for the invaluable inputs of its solutions.

Treading the Extra Mile Flutura is well-equipped with specific digital assistants addressing super-surgical engineering issues. With each passing day, the company is improving its skill-sets and www.insightssuccess.in

”

adding new features to the intersect of Engineering operations, Business processes and Economics with an aim to unlock maximum value from the IIoT solutions. Here are some of the key points that have the potential to quench the needs of the clientele across diversified industries: Ÿ

The company has a library of common repeatable assets (rotary equipment – pumps, engine, compressor, turbine, etc.) and a library of flow-based process models used in the industries it caters

Ÿ

Flutura has a unique machine meta-model to onboard assets and process digital twin. There have been instances where this model has helped it in integrating complex assets in a couple of days

Ÿ

The company has an end-user customer group that is focused on use case elicitation, use case detailing and ROI calculations. It constantly stays in touch with its customers and conducts periodic focus group sessions/workshops with its existing as well as new customers

A Futuristic Approach Flutura aspires to stand amongst the leaders in providing ‘Reliable Industrial Intelligence’. Since inception, its prime focus is on creating an Asset and Process-centric platform that has the knacks to withstand the complexities of the market. It is committed to creating verticalized Cerebra Nano apps for its focussed Industry sectors to solve highvalue business/engineering problems. Acknowledging that industrial engineers have to be empowered to harness the power of data science, Flutura has launched the world’s first ‘Engineer’s workbench’ for the democratization of AI for Industrial operators and engineers.

January 2020 | 23

MOVING TOWARDS

DATA-DRIVEN ENTREPRENEURSHIP

E

very day it seems that the technology is pushing the boundaries of what entrepreneurship can deliver to the society. Recent developments in technology are shaping the future of the entrepreneurship. The current approach towards entrepreneurship in India has gone through a great change.

We are living in a data-driven society where numerous tools are available to track customer habits, preferences, and purchases. Today, entrepreneurs have access to this entire customer's data.

This data is used as the foundation of new business ventures. It is interesting to imagine the power that entrepreneurs are going to have when so many dierent sorts of data are available.

In India, data science domain has a great potential and opportunity to drive change in the society. As per the alarming trend, India is in need of as many as 45,000 data scientists at this moment. Institute of product leadership recently hosted data science summit

24 | January 2020

www.insightssuccess.in

‘Data’ preneurship

www.insightssuccess.in

January 2020 | 25

2018 in Bangalore. The motto of this summit was to skill professionals to become a data-driven entrepreneur and create newer entrepreneurship models. Every professional who is engaged in customer and business-driven innovation should become a data-driven entrepreneur for better business growth.

Due to digital India campaign, there is a huge opportunity for data-driven models. Easy access to mobile internet makes data faster and cheaper than ever before. A large amount of data is generated by mobile companies which operate across entertainment, shopping, banking, and traveling etc.

Social Problems Signifying an Opportunity

Recently, Uber launched 'Movement' in India to support data-driven urban planning in four cities. These cities include Delhi, Mumbai, Bangalore, and Hyderabad. The Uber tool uses data from millions of trips to help planners and peoples to analyze transportation patterns and make a wise investment in a future infrastructure project. This tool can also help people to discover patterns, rush hours, road closures and the impact of events to help optimize travel time.

In India, social problems have huge potential to encourage the data-driven entrepreneurship. Recognition of problems in a correct manner is the most important factor for datadriven models. Traffic management shows a great opportunity for data-driven models as data generated in this sector is immense. The placement of sensors on traffic signals and roads to monitor the vehicle density at given time creates a large amount of data and it is possible to control traffic signal through IoT by using this data system.

Many startups in India are eager to collaborate with the government to resolve traffic problems and emerge with innovative ideas.

Other sectors which could get maximum benefits from datadriven models are Healthcare and Agriculture. Data-driven entrepreneurship has the ability to transform the healthcare sector. Healthcare sector has the large amount of medical data which is helpful to predict and prevent the disease, reduce medical cost and improve personal healthcare. In this sector, numerous organizations are using this data to personalize and increase the healthcare of their patients.

This data is gathered in the form of digital data as a result patients are using personal digital health tracking devices to take care of their health.

Apart from above sectors, agriculture could also get maximum benefit from data-driven models. Data-driven models help to resolve issues such as determine the correct market price for crops, weather conditions & correct method to cultivate crops.

Data-Driven Entrepreneurship in India Introduction of new data centers by Microsoft Azure and Amazon Web Services (AWS) are accepted by traditional companies. Various companies in India are using data to gather insights of the organization. The access to this data helps organization to maximize security with minimum governance.

26 | January 2020

Use of Data for Better Governance Quality data if analyzed properly, it can be helpful for programmatic decision making, proactive policy revisions and efficient delivery of schemes. Comptroller and Auditor General (CAG) launched Centre for Data Management and analytics to analyses relevant data for auditing process. The main purpose is to create a data-rich environment in union and state government to build capacity in audit and account department.

The Indian government is working on an open data policy under the department of information and technology to encourage a sharing of information between various departments and across ministries. In many states, municipal corporations have tie-ups with entrepreneurs to standardize city data. The government encouraged startups and technology companies which offer a data-driven model.

These data-driven models will help the government to increase efficiency in its working.

With the improvement in the entrepreneurship system, many things have changed. The credit for this change in mindset goes to entrepreneurs, startups, government, and industry. They have shown a strong desire to take India towards data-driven models. Data-driven entrepreneurship is taking an extraordinary shape in India. Though more has to be done, there is a definite hunger to support data-driven entrepreneurship. This is the best time to support entrepreneurs, startups, government, and industries to build a data-driven entrepreneurship.

www.insightssuccess.in

Revolution 2.0

Nakul Shah Director - Sate Development 28 | January 2020

www.insightssuccess.in

An

Overview

to Industrial

Revolution 2020

ABOUT THE AUTHOR Nakul Shah is the Director of Sate Development – India’s first Blockchain Company. He is a longtime creative thought leader in financial markets and innovation, and has played a significant role in the adoption and application of technology. He started his career at State Street Corporation in Boston, which is one of the world’s biggest and oldest providers of mutual fund, pension processing and asset custody services. He is trained in Bitcoin and Blockchain technology from South Africa and holds a Masters degree in Financial Engineering from The University of Michigan Ann Arbor, USA.

www.insightssuccess.in

A

t present, the entire world is in the throes of a revolution brought about by emerging technologies, which has a stark difference when compared to the periodic waves of change in technology that the world has witnessed over the last couple of centuries. Major technological advances have been made across a range of fields, including blockchain, information communications technology (ICT), machine learning and robotics – which are a part of artificial intelligence (AI), nanotechnology, biotechnology and quantum computing, to name a few. It’s expected that these breakthroughs will bring about a major transformation in the way societies function, thereby disrupting the entire ecosystem.

The technological advances in question are driven by a digital revolution that commenced more than four decades ago. These innovations are centred on the gathering, processing, and analysing of enormous reams of data emerging from the information sciences with implications January 2020 | 29

for countless areas of research and development. These advancements have a potential for enormous social and economic benefits, improved efficiency, and increase in productivity across a host of sectors.

These trends neither exist in their own silos, nor can they be applied in isolation. Thus, IT leaders must work collaboratively with companies that have expertise in a number of emerging technologies so they can determine the correct combination of trends that can drive the maximum innovation. For instance, artificial intelligence (AI) with hyperautomation, blockchain and edge computing can be combined to develop highly integrated city spaces and smart buildings. Moreover, technology combinations like these help with further democratization of technology.

Sate Development, a leading vendor in the emerging technology space, has listed down the top 8 technology trends which are likely to disrupt the industrial revolution in 2020: 5G Network – This is the most enigmatic upcoming technology which can support 1000-fold gains in capacity with a 10Gb/s individual user experience at low latency.

Autonomous Driving – With the help of data analytics, operations like automated lane changing, braking and automation of other car functions are on its way to getting streamlined Internet of Things – Presently, edge computing is fuelled by the tremendous growth of Internet of Things, however, in the coming years, it is expected to leverage a set of distributed cloud services to develop an unstructured architecture.

30 | January 2020

Artificial Intelligence – Machine learning, robotics and user interfaces like gesture and speech recognition will grow to enhance productivity and eliminate manual intervention.

Virtual and Augmented Reality – Major upgrades in the technology infrastructure and an ecosystem of several apps for consumers and enterprises could potentially make this industry growth multi-fold.

Cloud Technology – With more and more hosted services moving to cloud based infrastructure, all IT services and web apps are expected to be delivered through the cloud as cyber security becomes better.

Blockchain – One of the biggest buzzwords in the last 5 years will continue to impact the industry with different use cases of blockchain being developed across several industry sectors. Its streamlined nature, secure contracting ability and seamless transactional infrastructure will drive commercial use.

Quantum Computing – Though quantum computing’s adoption is unclear, the technology is growing significantly and its applications are unparalleled. Thus, small quantum technologies could be commercially available in the coming years which would help businesses reduce costs, increase revenue and lower infrastructure investments.

The biggest hindrance to the adoption of above technologies is the international environment which is hardly conducive to discussions on how best to coordinate responses to cross-border dilemmas emerging around new technologies. Though, many existing multilateral platforms

have shown to be unsuitable for resolving challenges, the international community and regulators are notoriously slow at adopting new rules to deal with challenges. In contrast, corporate players seem to be racing ahead with an intent to leverage the emerging technologies to shape mankind’s future and improve processes.

As technology evolves, it also has the potential to expose your business to a variety of threats, such as social media crises, ransomware scams, and bad press that spreads like wildfire. Digital technology has played an important role in enabling the rapid growth of crises. Thus, you must access and activate crisis management methodologies swiftly in order to keep pace. Sate Technologies, a renowned vendor for digital marketing and app development services, recommends that when crisis strikes, technology will enable it to move quickly. Thus, an organization must respond in kind in order to gain control of the situation.

Sate Technologies assists by use of reputation management services through digital media, as well crisis management app to ensure that stakeholders have instantaneous and reliable access to crisis management plans.

Technology trends in 2020 will come with unfathomable innovation as well as risks and its essential for every business to choose the correct vendor in order to help them navigate the disruptions brought about by the same.

www.insightssuccess.in

TransOrg Analytics Simplify | Optimize | Organize | Accelerate Naveen Jain Founder & CEO

T

he below excerpt showcases the distinctiveness and acumen of a holistic AI company – TransOrg Analytics that is consistently striving to roll out intelligent and scalable solutions for the betterment of its customers.

Kindly brief us about your Company.

TransOrg Analytics is an award-winning player in ‘Analytics and Advisory’ space. Founded in 2009, TransOrg is headquartered in Gurugram, India with a global presence in the US, UK, Singapore, India and the Middle East. Its global clientele includes Fortune 500 companies and industry leaders in sectors like Banking, Financial Services, Insurance, Telecom, Hospitality, CPG, Retail, E-commerce, Travel & Aviation.

TransOrg has a strong team of over 80 high-performing Data Scientists, Data Engineers, Visualization experts from top schools and leadership with strong academic credentials and collective work experience of over 100 years with reputed organizations.

TransOrg provides exploratory, predictive, prescriptive and actionable analytics to improve the efficiency and accuracy of business decisions leading to substantial financial gains for client’s business in the areas of marketing science, customer analytics, fraud and risk analytics. It believes in providing scalable, cost-effective and customized analytics solutions and services to help clients realize both short-term tactical and long-term strategic value.

Its expertise lies in assimilating structured, unstructured, semi-structured, social media and text data to create a real32 | January 2020

time 360-degree customer’s view and helping its clients in areas like sales & marketing, customer management, risk & fraud, supply-chain etc. Its data scientists have creatively used open-source and Big Data technologies to develop a suite of productized services and industry-centric proprietary predictive and optimization models.

In the past few years, TransOrg has expanded its range of solutions & services to set-up its data engineering and robotic process automation (RPA) practices for its global clients in partnership with leading on-premises and cloud service providers like Cloudera, AWS, Google Cloud and Microsoft Azure.

It has also developed a cutting-edge automated machine learning (autoML) platform called Clonizo that delivers immediate ROI on high impact business use cases by deploying predictive models with just ten clicks and easily scaling up to hundreds of models in no time. The use cases vary from identifying profitable customers to acquire, improving cross-sell, up-sell and retaining loyal, high-value customers. It can even prevent frauds by analyzing streaming behavioural data along with historical data leading to up-to 5X returns.

TransOrg prefers to operate as an integral part of its client’s team by complementing the clients’ capabilities rather than disrupting the existing systems and processes.

Brief us about the Founder/CEO, and what was the source of inspiration for you to be in the Analytics Solution Providers segment. www.insightssuccess.in

1

T H E

MOST PROMINENT

ANALYTICS

COMPANIES TO WATCH!

Naveen Jain, Founder and CEO of TransOrg Analytics has over 25 years of diverse experience across functions including marketing analytics, business & product development, consulting, operations, finance and investment banking. Naveen has spent most of his career with American Express. In his last role as Senior Vice President with American Express, Naveen was leading a marketing analytics team of over 100 data scientists and data engineers people who were working with 20+ international markets. Naveen is an engineer from Delhi College of Engineering and MBA from IMT, Ghaziabad.

A visionary and a leader with strong business acumen, saw an opportunity of offering analytics services to companies in India way back in 2009 when most analytics companies were targeting mature markets such as the US, UK & Europe whereas there was a huge gap in the Indian market in terms of sophisticated functioning using insights from data.

His strategy paid off since for most overseas focused analytics companies, that do not start with high-end and complex analytics problems, it takes a long time to build the trust of overseas clients. Whereas in India TransOrg worked on complex business problems using predictive analytics solutions since its inception becoming successful in establishing analytics as a precursor to make ingenious business decisions for its Indian clients.

TransOrg’s non-conventional route of offering affordable analytics services to Indian companies eventually helped it in successfully building a profitable business in India and abroad with over 70 clients most of whom continue to retain its services over the years.

What are the different products and services provided by your company, setting you apart from your competitors?

TransOrg specializes in marketing & customer predictive analytics including digital marketing, web, mobile and social media.

Marketing & Customer Analytics TransOrg provides a comprehensive suite of marketing and customer analytics solutions through advanced quantitative, statistical analytics and big data tools to deploy tailored marketing programs focused on fulfilling customer needs while also contributing towards revenues and profitability.

Marketing Mix Modelling Companies use multiple media channels and promotions such as TV, radio, internet, mobile and print advertising as well as price discounts, coupons and bundled offerings. A complex mix of own actions, competitors’ actions, regulatory changes and market events affect a product’s performance. The challenge lies in correctly separating the www.insightssuccess.in

effects of marketing activities from all the above components.

Social Media Analytics TransOrg can provide a customized and dynamic dashboard that fetches messages, posts and tweets on a real-time basis from a variety of online sources such as chat or review forums, Facebook, Twitter, blogs and other social media websites. These dashboards can be customized to display relevant statistics and analysis including deciphering of slang and colloquial phrases to help understand what people truly feel about a client’s products and services instead of merely applying rudimentary analytics based on the frequency of words or phrases used.

Text Analytics IVR transcripts, Twitter & Facebook handles, surveys, blogs, news reports and chat forums are rich sources of customers’ feedbacks, opinions, queries and complaints. To refine the product, servicing and marketing strategies it is valuable to understand “who” said “what”, “when”, “where” and “why”. Its text analytics solutions turn unstructured text into structured data so the client may understand the context of each conversation, accurately gauge customer sentiment be it positive or negative and include these trends while performing predictive analysis.

Data engineering services TransOrg assists its clients with on-premise big data architecture & deployment with partners like Cloudera and MapR and on-cloud deployment with partners like AWS, Google Cloud and Microsoft Azure. It works on ETL/ELT processes to create data pipelines, help in data cleaning and building data marts & data lakes.

Robotic process automation A relatively new service line where TransOrg is automating existing manual processes such as extracting text from unstructured data sources like scanned and digital PDFs (data extraction), Google reviews (for merchant classification), Social media data (Twitter for sentiment analysis), CRM data (customer sentiment and NPS analysis) and images (for object detection).

Clonizo TransOrg recently launched an automated machine learning platform called Clonizo to wide reception from Indian & international clients. Clonizo delivers immediate ROI on high impact business use cases by deploying predictive models with just ten clicks and easily scaling up to hundreds of models in no time. The use cases vary from identifying profitable customers to acquire, improving cross-sell, up-sell and retaining loyal, high-value customers.

It can even prevent frauds by analyzing streaming behavioural data along with historical data leading to up-to 5X returns.

January 2020 | 33

What are the key attributes that helped your company overcome the challenges that it faced during its establishment?

Way back in 2009, the practice of basing business decisions on strategic analytical insights was not commonly prevalent in India. Businesses in India are cost-sensitive hence TransOrg maintained its focus on practical, actionable and measurable ROI-driven analytics solutions e.g., a leading telecom service provider earlier was using MS Excel-based solutions for customer acquisition, engagement & retention, TransOrg alleviated their top-line revenues by xx% using sophisticated analytics models.

Investing in its employees has been in TransOrg’s DNA since its inception and it translates from its CEO Naveen Jain who has set a culture of continuous learning in the organisation. With a paradigm shift in the technology space, there has been a continuous investment in upgrading the team in new-age machine learning techniques, deep learning capabilities, open-source and Big Data technologies, such as ‘R’, Python, Hadoop and Spark.

Over the last 10 years, TransOrg has been striving to maintain the balance between its growth story and keeping their customer at the forefront. Repeatable analytics solutions frameworks leading to low implementation costs and quicker project turnaround is a win-win situation for both TransOrg and its clients.

With the massive tech-enabled advancements, what are the opportunities and challenges evolving with it?Keeping in pace with Big Data and cloud computing, TransOrg has formed a partnership with prominent cloud and on-premise solution providers to arm its clients with the power to predict future scenarios with better accuracy.

Share with us your company’s contribution to its sector.

TransOrg has improved the industry’s awareness, adoption and utilization of advanced analytics, machine learning and AI solutions to solve some of the toughest business problems such as on reducing customer acquisition costs, predicting customer lifetime value, reducing customer churn, forecasting demand for 1000s of SKUs in real-time and using computer vision and machine learning for object detection.

How do you motivate creativity and innovation in the workspace while maintaining a healthy work environment?TransOrg encourages open communication with employees and keep them involved in the company’s strategies and challenges and always inviting and integrating their inputs and suggestions to improve its business practice.

and improving from failures thereby rewarding and recognizing creativity and innovation.

TransOrg encourages employees to think outside the box by exposing them to increasingly challenging and exciting projects outside the scope of their comfort zone giving them a breadth and depth of exposure and an opportunity to upskill and a chance to try something new with our motto of “no idea is a bad idea unless proven otherwise”.

TransOrg has a team with diverse skills and strengths including skills in account management, project management, domain expertise in BFSI and non-BFSI, data science, data engineering, data architect, visualization amongst others.

Fostering an inclusive and fun team environment, TransOrg provides freedom and flexibility in how work is executed, offering the space for knowledge sharing, supporting employees in taking risks, encouraging alternative points of view and inspiring people to freely voice their opinions.

Brief us about the current scenario of Analytics space and your company’s future plans.

TransOrg is presently developing ground-breaking analytics solutions for clients and adding new capabilities in video, image and voice analytics. For example, it is converting voice to text and then analysing the text to support use cases like automating sales orders for retailers and CPG clients. It is developing these solutions for Indian clients since there is a wide variance in dialect, accents and languages in India. These solutions are ideally suited for clients with heavy usage of call centers and relationship management IVRs or call management applications.

It’s working with large federal institutions and diversified heavy-industry manufacturers in international markets to solve more complex problems using predictive analytics and Big Data in the Internet of Things (IoT) including Industrial Internet of Things (IIoT) such as: - Predictive analytics in building & facilities management to improve equipment utilization, occupant comfort, climate control processes and gain financial efficiency - Predict asset failures to augment asset management processes and avoid costly interruptions - Predict performance (failures) of refractories products - Optimize refractory product composition to conform to end-client specifications on quality & performance - Forecast events to optimize reservations and resources utilization

Encouraging creativity is the key to embracing innovation at TransOrg as it promotes experimentation and learning 34 | January 2020

www.insightssuccess.in

Steeping towards Better Business World with

ANALYTICS

36 | January 2020

www.insightssuccess.in

Business Archive

T

here is an old saying, “if you can’t measure what matters, what you measure matters a big deal”.

This is often expressed as; if you can’t measure something, you can’t possibly get better at it.

Analytics is an elegant demonstration of the number-driven world. Big data is the foundation of all megatrends that are happening today, from social media, e-commerce, banking & finance to cloud, gaming, and many other sectors. It is the tool that can infuse life into any failing business. We are living in a data-driven society where numerous tools are available to track customer habits, preferences, and purchases. These data help to get timely insights for making decisions about fleeting opportunities, precise answers for challenging problems and uncover new growth opportunities.

www.insightssuccess.in

January 2020 | 37

On account of globalization and rise in competition, it has become necessary for companies to be customer-centric, predictive and highly efficient in order to survive and grow in the market. Many companies are using data as the core enabler of their business. Following are the reasons why analytics play a pivotal role in building a better future of corporation.

Data Gives Customers What they want The best way to be successful in any business is to provide customers with what they want. Consumers want unique experiences of product and services, and they want to be catered on an individual level. For example, Netflix uses machine-learning algorithms to determine what each of its subscribers will probably want to watch next. Making recommendations on this scale may be not possible for startups but it is possible to harness the principle in some way. The database of customers and their past purchases can provide information that can use to predict what these same buyers might be interested in purchasing next.

Transforming Numerous Sectors Analytics in operation started with a simple question: it is possible to reduce fuel consumption and time by finding faster routes for drivers? With the help of tracking sensors on vehicles, it is possible to optimize fuel efficiency in operations as it gathers the data of different routes. Goods and manufacturing companies can access product performance with greater precision than ever before.

In the finance sector, big data used to integrate disparate information such as what kind of product consumer buy and how much consumer spends. This helps to access a consumer’s creditworthiness or credit risk. Big data is equally powerful in health care, where numerous wearable and health-monitoring devices generate massive amounts of new information about the effects and outcomes of medical treatments. Analytics is playing important role in every business aspects of different sectors.

Data-Driven Entrepreneurship Although every entrepreneur has different goals; they all operate under same principle-to transform ideas into a successful business. With the rise of big data and machine learning, the current approach towards entrepreneurship has shifted significantly over recent years. Entrepreneurs use this data as the foundation of new business ventures. On account of digital India campaign, there is a huge opportunity for data-driven models for entrepreneurs. Easy access to mobile internet makes data faster and cheaper than ever before. A large amount of data is generated by

38 | January 2020

mobile companies which operate across entertainment, shopping, banking, traveling, and among many others.

Data Stays with Time Change is the only constant thing in the world. What pleased customers today may not tomorrow, and the only way to adapt this change is harnessing data. The potential of data goes beyond just making good decisions. It can reshape any business and led the organization to tremendous growth.

Driving Profit of Organizations Applying big data principles to pricing can be a major boon to both small and large businesses. Over-pricing is an obvious concern, but even low pricing too can affect the profit of any organization. With the help of analytics is it possible to determine the optimum pricing ranges for products.

With the right business impact analysis tool, it is possible for businesses to run ‘simulations’ of numerous potential scenarios. More the data, more is detailed and reliable the resulting impact analysis will be. With an impact analysis, the organization will have a much easier time devising and implementing effective contingency plans for any of the most likely or most common disasters that befall business.

Data for Better Governance Quality data if analyzed properly, it can be helpful for programmatic decision making, proactive policy revisions and efficient delivery of schemes. Comptroller and Auditor General (CAG) launched the Centre for Data Management and analytics to analyses relevant data for auditing process.

The main purpose is to create a data-rich environment in union and state government to build capacity in audit and account department.

Recent developments in data analytics have ignited a transformation in every business function of the organization. The credit for this change in mindset goes to entrepreneurs, startups, government, and industry. They have shown a strong desire to take India towards datadriven models. The major challenge for organizations is the selection of appropriate analytics tools that apply to relevant business problems. Though more has to be done, there is a definite hunger to support data-driven entrepreneurship and data analytics cycle to transform data into actions.

www.insightssuccess.in