T H E
Most
Profitable
FRANCHISES to Own, 2022 Brad Sugars Franchise Arms Be Independent with Franchises
Founder CEO
Fortune Business The Call of the Franchise
Action COACH VOL-04 | ISSUE-01 | 2022
www.insightssuccess.com
Editor’s Desk
T Franchising: Risk or Reward
here isn’t a magic formula for becoming a successful businessperson. Sometimes it might look far from reality, but it is possible through franchises. Owning a franchise gives you the confidence to turn your financial goal into a plan providing you with better opportunities in the future. However, like every other field, there are risk factors involved in the franchise industry, too, though it is not as significant as starting a business from scratch. The franchise industry is all about finding the sweet spot between risk and reward, one that’s right for your circumstances and financial goals. To understand the potential of making a fortune in franchisees, you will have to learn to keep your franchisee diversified with its offerings. This is where the brand value of existing franchises matters, which are renowned worldwide in various sectors. Famous franchises boast the most extensive market value. In contrast, on the other hand, smaller franchisees hold the potential to grow at a breakneck speed by coming up with innovative approaches that minimize risks to maximize the returns. Extensive research can help you choose a franchise that best suits your rock-solid mindset. We live in an age where our daily lives have been building around financial resilience, and franchise looks like an excellent option. Understanding the franchise culture, Insights Success put forward a few franchises that are engraving their name around the globe. Featuring on the cover story of “The 10 Most Profitable Franchises to Own, 2022” is ActionCOACH, which focuses on educating its clients in world-class marketing and business development
techniques using audio, video, and simple workbooks, workshops, and seminar formats. The franchise continues to blaze the trail, serving as the business coaching industry’s most innovative company. Dive into the plethora of such inspiring journeys that impact the franchise space and gain insights about the industry through the CxO standpoints of the leading experts. While flipping through the pages, make sure to go through the articles written by our in-house editorial team. Dive in!
Sourabh More sourabh@insightssuccess.com
Action COACH
Cover Story Articles
20
30
Challenges Ahead
The Right Choice
Digital Transformation Challenges in the Time of Crisis
Food Franchise: Potential Franchising Business
CO N T E N T S
08
16 CXO
28
The Chopped Leaf
Brand Building
An Ultimate Destination for Wholesome & Delicious Meals
An Expert's Guide to Build a Brand Loved by All
24
34
Dickey’s Barbecue Pit
Huey Magoo’s Chicken Tenders
A Slow-Smoked Legacy Since 1941
Handcrafted Recipes for Happiness
36
Phenix Salon Suites Providing New Experiences and Opportunities to Lifestyle Professionals
Editor-in-Chief Pooja M Bansal Managing Editor Anish Miller
Executive Editor Sourabh More
Assistant Editors Jenny Fernandes
Visualizer
Art & Design Director
Associate Designer
David King
Sonia Raizada
Shyam Sonawane
Senior Sales Manager
Business Development Manager
Kshitij S
Peter Collins
Marketing Manager
Sales Executives
John Matthew
David, Martin
Technical Head
Business Development Executives
Jacob Smile
Steve, Joe, Sujit
Technical Specialist Aditya
Digital Marketing Manager Marry D'Souza
SME-SMO Executive Atul Dhoran
Research Analyst Frank Adams, Shreyash
Circulation Manager Robert Brown
Database Management Stella Andrew
Technology Consultant David Stokes
sales@insightssuccess.com April, 2022
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Company Name
Featured Person
Brief
ActionCOACH actioncoach.com
Brad Sugars Founder & CEO
ActionCOACH is the award-winning business and executive coaching franchise with more than 1,000 coaches in 70+ countries.
Dickey’s Barbecue Pit Master Franchise dickeys.com
Laura Rea Dicke CEO
Dickey's Barbecue Pit is the world’s largest and fastest growing barbecue franchise was founded in 1941 by Travis Dickey.
Huey Mangoo’s Chicken Tender hueymangoos.com
Andy Howard President & Ceo
Huey Magoo’s was founded with a passion for quality chicken and a penchant for serving others.
Mr.Sticky’s mrstickys.net
Marcy Poorman Owner
Mr. Sticky’s has been providing addictive sticky buns, cinnamon rolls and other tasty sweets to Pennsylvania for over a decade.
Nothing Bundt Cakes nothingbundt.com
Kyle Smith CEO
Nothing Bundt Cakes has helped thousands of customers find their perfect domain name.
Phenix Salon Suites phenixsalonsuites.com
Gina Rivera Founder
Phenix Salon Suites has developed an innovative approach to small business ownership.
Qdoba qdoba.com
Keith Guilbault CEO
QDOBA's mission is to bring flavor to people’s lives through communities, people, restaurants, and of course, its food.
The Chopped Leaf choppedleaf.ca
Blair Stevens Brand President
The Chopped Leaf manufactures in-house dressings, sauces and soups with premium ingredients that can only be found in our restaurants located across Canada.
St-Hubert Restaurant st-hubert.com
Richard Scofield Président
St-Hubert has been the best rotisserie in town since 1951.
Slims Chickens slimschickens.com
Tom Gordon CEO
Slims Chickens started with a mission to bring a dose of that southern hospitality to a fast, casual setting—serving Fresh Delicious Chicken® to the communities it serves.
C O V E R S T O R Y
Brad Sugars Founder CEO
ActionCOACH
The 10 Most Profitable Franchises to Own, 2022
Growing YOUR Business at Rapid Pace
Our simple and systemized approach to business has benefited business owners around the world with more time, better teams within their companies, and most importantly – more money.
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he business world is filled with entrepreneurial ideas that dream of achieving success; it takes more than determined efforts; it needs guidance. Following an entrepreneurial drive from a very young age, Brad Sugars ran several small businesses inspired by the lessons of Jim Rohn. Brad's business acumen was soon noticed, leading him to speak to several business owners and executives, sharing his tips and advice on marketing, sales, systemization, and team building - wowing his audiences. Brad's seminars quickly grew in reputation with straightforward content and showcased easy ways to grow businesses. Despite the demand for his services, Brad realized that consulting was not the answer. He wanted the business owners to implement innovative strategies, but time restraints meant he could not service the demand. Brad realized the missing component between knowledge and implementation was coaching, which led him to found Action International - now known as ActionCOACH. Brad dented the universe shifting the tides with his guidance, hiring and training business coaches to leverage his time to help as many businesses as possible. Real People, Real Results Starting in Brisbane, Australia, ActionCOACH spread its root worldwide to the leading global businesses coaching from one of the most awarded franchises. ActionCOACH is a team of committed, positive and successful people who strive to be balanced, integral, and honest.
Brad asserts, "We always work in "co-opetition" with all those who believe they compete with us. We are in the business of "Edutainment." We will educate ourselves, our clients, and all those whom we work with while we entertain them and create a fun learning environment.” ActionCoach's team educates its clients in world-class marketing and business development techniques using audio, video, simple workbooks, workshops, and seminar formats. Its products and services are of the highest quality value for money, whether sourced from within the company or externally, adding the most value and using the latest and most effective training methodologies. Brad mentions, "ActionCOACH clients, whether they be small, medium or large in size, will have a desire to have us help them in achieving their goals and be able to take on Our Commitment to them by returning their Commitment to ActionCOACH.” Brad continues, "They will be forward-thinking, willing to learn and grow, and be willing to work as a team player in the development of an organization of "people." Our clients will be selected more on attitude than size, and they will want to deal with us. We understand people are important, systems should run a company, we offer the most practical, most applicable, and fastest strategies on growth, and most importantly, because we mean what we say. We will give people back their spirit and freedom through business development.” Remarkable Approach
ActionCOACH has been recognized as the "Best Franchise" for women and veterans in the last two years. It scored an 80 on its most recent Net Promoter Client Satisfaction Survey, putting the franchise amongst global brands like American Express and Ritz Carlton, and Apple for customer experience. The team works within its "14 Points of Culture," which is the company's heart, ensuring that everyone who touches or is touched by the ActionCOACH team will benefit greatly and move closer to becoming the person they want to be or the goals they want to achieve. These Points of Culture drive every decision and activity within the company and its partners, extending to clients and teaching them how to create a culture that helps feed and grow their business. ActionCOACH abides by Commitment, Ownership, Integrity, Excellence, Communication, Success, Education, Teamwork, Balance, Fun, Systems, Consistency, Gratitude, and Abundance.
ActionCOACH offers a franchise model geared for entrepreneurs who want to own an asset to increase value over time. Its FIRM model allows an owner to operate a professional business coaching firm in an exclusive territory. They can add and bring on an unlimited number of employee business coaches to improve their revenue stream and serve their community. Brad states that business experience for ActionCOACH franchise owners is vital. However, the franchise takes excellent care in providing the needed training and support for various levels of business acumen. In-depth coaching and system training prepares franchise owners and quickly accelerate their business trajectory. The Coaching system has been developed, proven, and tested over more than 25 years and continues to be enhanced and improved to meet the business needs of today's ever-changing marketing place.
The Core Modules In its relentless pursuit of being the best, ActionCOACH has developed an impressive array of workshops, seminars, and services that fit the needs of virtually every business. Some of them include ProfitCLUB, GrowthCLUB, ActionCLUB, and SeminarCLUB. These training programs encompass several additional workshops for solo business owners and teams alike. The programs educate on various aspects, including but not limited to educating on best business practices, growing revenue and profits, 90-day planning cycles, and building teams, reaping successful results from business owners. Staying Ahead Brad mentions that ActionCOACH employs an entire team of technology and marketing experts cutting edge of new trends. He shares, "Our coaching tools and the coaching portal the examples of innovations and new opportunities for growth ActionCOACH is bringing to our community.” ActionCOACH is constantly seeking expertise to bring its knowledge to the community during its regional and global conferences. Strong and lasting strategic alliances with vendors and providers give its franchise partners a distinct competitive advantage in the marketplace. Assisting the Community
By donating time to a nonprofit or charitable organization, the coaches share knowledge and educate the managers of those organizations to help them be better leaders. If service and nonprofit organizations are more successful and can serve more in need within the community, it elevates abundance for all.
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As of 2021, ActionCOACH launched its first-ever nonprofit organization, The ActionCOACH Foundation. With the help of Brad Sugars' ActionCOACH business principles, its Foundation assists young adults and nonprofit leaders around the globe to become employers--not employees. To educate youth and those who make an impact on its communities so they can become great leaders and entrepreneurs, thereby accelerating the ActionCOACH vision of "World Abundance Through Business ReEducation." Additionally, 'Coaching for a Cause' is how ActionCOACH Business Coaches give back to their communities by providing pro-bono business coaching to local nonprofit organizations.
Grow your business faster. Work with an ActionCOACH.
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ActionCOACH is the best business investment you will ever make.
Brad states that coaching for a cause is 100% voluntary, and coaches from around the globe report their successes and share best practices, sharing key learnings with the rest of the ActionCOACH community. He notes, "This is why our coaches have had so much success over the past decade in helping nonprofits benefit from the same award-winning systems and strategies that have made ActionCOACH the #1 business coaching franchise in the world.” Above and Beyond ActionCOACH envisions expanding its brick-and-mortar in more than 120 countries by 2025. This year, it is launching franchisees in Central Africa and Scandinavia and encouraging its Master Licensees to seek out new pockets of business in their communities and regions. The development of Corporate Firms gives the Master Licensees a way to build territories and increase their value by creating a ready-made business that they can market. ActionCoach's most prominent and more successful ML in the UK used the firm and corporate models to become the leading business coaching provider in the United Kingdom, simultaneously working with its partners in India, Japan, Ireland, and South Africa. Influential Guidance ActionCOACH's team believes that doing your homework is essential. Brad expresses that due diligence is critical to understanding the nuances of any business opportunity. Talking to existing owners is a great way to help decisionmaking, but ActionCOACH also doesn't believe in overthinking it. He says, "Gather information and ensure that you have a strong support team is in place. Make sure that
those around you believe as much as you do in the endeavor you are about to undertake. Dream BIG, but don't let those who don't believe in you hold you back. Don't be held back by those that can't see your vision, and finally, don't wait until the perfect time because it simply doesn't exist." "If you want to transform your life and create a business that will change the lives of owners in your community while affording you the lifestyle you have always dreamed of, waiting will only delay your future. Industry leaders worldwide recognize ActionCOACH is listed among the most profitable, most rewarding, and best franchising opportunities available. Affordable, attainable, and filled with unlimited potential, an ActionCOACH franchise partner's success is almost guaranteed," concludes Brad. Experienced Excellence From a humble one-man-show operation to a multi-million enterprise, ActionCOACH continues to blaze the trail, serving as the business coaching industry's most innovative company. ActionCOACH has impacted people worldwide and filled thousands of businesses and owners in every category imaginable. Here's what people have to say about them: Support is terrific for franchises. Opportunity for training is excellent materials and direction are available; an individual must have the initiative to use. - Ross Cox, Florida Top Tools and collaboration platform High IT quality support with a quick answer. -Olivier C, Canada The development of new products has been excellent. - Rick Plasket, Kentucky Corporate staff dedicated to helping the franchisee. - Paul Raggio, California The franchisor's training and support are top-notch. The franchise system is world-class. - Annette Hohnberger, Ohio Covid has forced us to be better, and ActionCOACH has stepped up in all areas. ActionCOACH and our founder Brad Sugars have continued to be on the cutting edge with the rollout of new products and services, which has helped ActionCOACH to maintain its #1 ranking in the global coaching industry. - International Franchise
The 10 Most Profitable Franchises to Own, 2022
Blair Stevens Founder & Brand President
April 2022 | 16 | insightssuccess.com
INTERVIEW WITH INSIGHTS SUCCESS
AN ULTIMATE DESTINATION FOR WHOLESOME & DELICIOUS MEALS
F
Born on the shores of Okanagan Lake in Kelowna, BC, The Chopped Leaf is expanding its reach across Canada and the U.S. with one goal in mind: to make you feel good after you eat. Its chef designed menu is always made using fresh ingredients with bold, wholesome and delicious flavours.
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Your health and safety is our top priority and it is our mission to serve you delicious, wholesome meals you’ve come to expect.
April 2022 | 17 | insightssuccess.com
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ood plays a key role in living a balanced and fulfilled life and flavour should not be sacrificed when fueling on-the-go, believes The Chopped Leaf, a leading restaurant brand. Founded in 2009, The Chopped Leaf is an emerging fresh casual lifestyle concept that provides delicious, handcrafted meals served fresh & quick for a healthy, better-foryou food experience.
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n an interview with Insights Success, Blair Stevens, the Founder and Brand President of the restaurant, shares his valuable insights on how The Chopped Leaf is serving wholesome and delicious meals for everyone. Below are the highlights of the interview: Brief us about the source of inspiration to be in the food industry. I and my wife, Karla, sought to create a quick-serve food spot that would feature fresh salads, which were always integral to our lifestyle and way of life. We knew we had to put a menu together that was well-fit for the Canadian market. The challenge back then was this perception that ‘healthy’ was linked to poor-tasting. But I’ve seen this change; they’re a lot more people educated about the benefits of eating greens – and that they can actually fulfil your taste buds as well. Brief us about your offerings. The Chopped Leaf celebrates people’s unique dietary needs and offers something for everyone. From vegan and vegetarian, to kid friendly and gluten-free options, our fresh and customizable salads, bowls, wraps and soups have been designed with you in mind. Dishes are elevated with Chopped Leaf Signature dressings, created especially for their brand and cannot be found anywhere else.
Canada and into the United States have specific qualities that make them an ideal candidate, being that they are both business-driven and live the Chopped Leaf way-of-life. While restaurant experience may be helpful, The Chopped Leaf seeks franchisees that have a drive for success and a willingness to learn and follow out operational manuals. Previous restaurant experience is not required to be able to run a successful Chopped Leaf franchise. An ideal franchisee values the core brand values, which is giving people more choices to feel good after they eat. Their goals are to ensure customers feel welcomed and leave with a smile (and full stomach). How do you train the new franchisee on-board and track their development? The Chopped Leaf provides an extensive three-week training program to all new Chopped Leaf franchise partners. The initial training will take place at a Chopped Leaf location and with an experienced Chopped Leaf franchise partner. Part of this training includes front-of-house and back-ofhouse training, food preparation and food safety, marketing and financial management and various online courses. Once their store’s construction has sufficiently progressed, Chopped Leaf’s training team will go into the store to go over the training again with the Franchisee and to help train staff. The training team also stays through the grand opening and beyond, until everything is running smoothly.
What are the key points that you consider while choosing or getting in talks with a new Franchisee?
What factors differentiate the company from competitors and how do you ensure that these factors remain consistent throughout the chain?
Franchisees who own and operate The Chopped Leaf restaurants across
Competition is high in the fresh food industry, so The Chopped Leaf brand
continues to be innovative with their menu additions and ingredients; featuring limited time offers and permanent menu items year-after-year. The brand is well supported and respected, leading the trend towards more nutritious eating that never sacrifices bold and delicious flavour. The current pandemic has affected the food and restaurant industry adversely. Even when things become normal, there are views that the industry won’t be operating as it was. What changes do you expect and how are you preparing for it? As we all navigate the unprecedented, extraordinary and evolving coronavirus (COVID-19) pandemic, The Chopped Leaf team and our guests will continue to be top priority. The future is subject to shifting and the restaurant industry is vulnerable, however, with the proper crisis communications and operational plans in place, the brand remains confident that these obstacles will be handles to the best possible standard. Operations and marketing tactics will continue to shift and adapt to new health and safety standards outlined by our Healthcare and Government officials. Procedures will continue to be monitored to mitigate the effects that existing circumstances will have on our business.
April 2022 | 18 | insightssuccess.com
Digital Transfor
Challenges Ahead
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he world has gone digital, and there's no returning. Nearly everybody uses a mobile phone nowadays which assists them consistently to help decide, discover brands to purchase from or get familiar with an item. Today, the organizations that are ready to utilize technology and re-evaluate their plan of action for the future by optimizing digital transformation, will be ones in front of their competition. While this may look like great change, but it presents some novel challenges for organizations. Here we share probably the greatest challenges faced by the ever-evolving digital world and give a way ahead to each. #1Challenge The Changing Customer Experience We live in an experiential economy. Like never before, clients uphold how they experience brands. That stretches out to both on the web (online) and offline stores, just as social media or other potential touchpoints along the way. Furthermore, most organizations agree that client assistance will be simply the key way that they separate from their rivals.
rmation
Challenges in the Time of Crisis April 2022 | 21 | insightssuccess.com
The way to change is to building a client experience from the base up. Your objective ought to be to zero in on client ventures. If you enhance the touchpoints along this excursion rather than only attempting to win deals, at that point you’ll have a superior potential for success at keeping clients around longer. This gives the chance to improve deals and maintenance, which means stable development in the years to come. It’s likewise imperative to consider what we call the “specialty of the client experience.” This expects you to investigate your present nearness, and discover approaches to survey the degree of delight in every client’s understanding. #2Challenge Employee Pushback People are one of the mainstays of the business. You can’t achieve your objectives without the help of the whole organization. The superseding worry for most organizations considering a digital push is employee adoption and how it will affect the organization’s way of life and hierarchical structure. Huge numbers of your “privileged few” of employee may feel that their activity is compromised by these changes, which won’t be useful for assurance or efficiency. Additionally, there’s a noteworthy ability gap with regards to finishing the kind of progress that most organizations need. The handy people are as of now busy with other basic assignments, and can’t be saved to fuel digital or train others. In case you need to make an organization culture that limits representative pushback and spotlights on being agile, you have to fabricate a client-driven culture.
methods. What’s more, it additionally implies that you have to build up a wide assortment of channels for help, and afterward embrace a client commitment framework that takes into account omnichannel selling. #4Challenge Poor Analytics 53% of present day organizations are disappointed with their examination capacities. There’s more information to gather than any time in recent memory, and neglecting to gauge the correct ones could end in a disaster. Implement AI technologies to help improve data collection and personalization endeavors. AI and chatbots are as of now changing the way in which organizations crunch information and customize discussions with clients, and it won't be long until this training is inescapable. It’s as yet worth proceeding cautiously into AI, however you have to begin looking in the near future. Better analytics implies better decision making, and the estimation of that can’t be downplayed. #5Challenge Legacy Business Models Your business depends on a product and rules that have permitted it to survive to the present. In any case, now and again, that legacy can weight even more than an asset. Getting free from your legacy framework at the opportune time is basic to building yourself up in this digital world. What’s more, most advertisers feel that legacy frameworks are as of now hamstringing client experience endeavors. There’s no one-size-fits-all answer for this legacy issue. It will require development, an eagerness to acknowledge the danger, and a great deal of hard work. Try not to let the narrative of your business end with an inability to change.
Choose to work on these three essential fields:
Customer administration Employee preparation and improvement Culture
#3Challenge Omnichannel Adaptation Nowadays, clients bounce from channel to channel when making a purchase. They’ll look on your site, search from cell phones, or even stop by your store just to purchase online later. That implies extending your business by selling on commercial centers, your site, and through other digital
Conclusion The digital world will consistently be changing and developing, and it’s dependent upon you to change with it. Try not to let the challenges your business faces in today’s digital world become offbeat detours. Rather, face them head on and find innovative solutions which will fuel accomplishment for a considerable length of time to come.
April 2022 | 22 | insightssuccess.com
The 10 Most Profitable Franchises to Own, 2022
Dickey’s Barbecue Pit A Slow-Smoked Legacy Since 1941
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arbecue … a word cherished by many and a meal that has brought families together for generations. Slow-smoked, tender and flavourful meats have been at the epicentre of many celebrations, turning dinner experiences into truly memorable moments. One barbecue franchise, Dickey’s Barbecue Pit, has been serving authentic, competition-quality Legit. Texas. Barbecue. to fans nationwide since 1941. At Dickey’s, the food is meant to be shared over conversations, laughs, celebrations, playoff games and more to bring good food and good people together no matter what the occasion. “We pride ourselves on cooking authentic, competition-style barbecue and comfort food that the whole family can enjoy,” said CEO Laura Rea Dickey. “Between dine-in, takeout, delivery, holiday meals and catering, guests have endless ways to get a hold of Dickey’s famous barbecue.” When Dickey’s Founder Travis Dickey returned home to Dallas after serving his country in World War I, he turned his love of authentic, slowsmoked barbecue into a business – Dickey’s Barbecue Pit. Travis worked the butcher block while Miss Ollie Dickey served sandwiches and kept the books. The menu was limited to beef brisket, pit hams, barbecue beans, potato chips, beer, bottled milk and sodas.
The original Dickey’s location in Dallas, Texas is still open and serving guests today. Travis’ son, Roland Dickey, stepped in to run the family restaurant in 1967 after his father’s passing. In 2006, his son, Roland Dickey, Jr., took on the role of head pit master and CEO, and later went on to become CEO of Dickey’s holding company, Dickey’s Capital Group. Dickey’s is now the world’s largest barbecue chain and has grown to more than 500 locations across the United States and internationally, and is currently spearheaded by Roland Dickey’s daughter-in-law Laura Rea Dickey. Franchising Dickey’s Barbecue Nobody knows barbecue like Dickey’s. With nearly 80 years of experience smoking the tastiest meats around and over 25 years of helping franchisees reach their goals, Dickey’s team knows its way around the barbecue business.
Master. In addition to ongoing training, a dedicated field and home office teamwork alongside each Owner Operator to guide them through the grand opening and to keep things running smoothly for years to come. New Owner Operators attend Barbecue University, a three-week-long program that combines in-depth classroom-style learning and hands-on training. Owner Operators graduate with the knowledge needed to run a successful Dickey’s. Dickey’s also regularly adds modules and relevant updates on the Barbecue University online portal so that Owner Operators and Pit Crew team members can stay up-to-date and continually improve. The system allows for tracking of modules, so Owner Operators always know where they stand with development. The Menu for Growth An award-winning training program helps to ensure that Owner Operators are ready to run their own Dickey’s.
Dickey’s takes pride in the fact that its team offers support for franchisees every step of the way. They help with everything from real estate selection to bid comparison and assistance with ordering from Dickey’s network of preferred vendors.
“Once you are open, Dickey’s in-house marketing team creates effective targeted campaigns designed to drive traffic so you can focus on operations,” said Laura Rea Dickey.
Dickey’s uses original time-tested recipes and serves signature Southern Hospitality with every plate. Every Dickey’s location slow smokes all of its meats onsite in open kitchens where guests can interact with their local Pit
The Dickey’s menu is full of classic time-tested recipes, but the brand is ripe with innovation, especially when it comes to technology and data. Technology has always been important to Dickey’s, and prior to the pandemic
April 2022 | 24 | insightssuccess.com
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Our tender meats are slow-smoked over hickory wood for up to 14 hours and we are committed to sourcing high-quality meats that are anything but artificial.
From a proprietary online ordering system to Smokestack 2.0 – a proprietary KPI and business intelligence data tracking system – Dickey’s provides the tools and technology to equip owners for success. Dickey’s digital investments coupled with a strategic approach to building sales have positioned the brand to achieve same-store growth throughout the pandemic, so Dickey’s has a strong foothold in the coming days.
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the brand started enhancements to the e-commerce and online ordering platforms. The updated e-commerce site coupled with an enhanced franchisee intranet portal – the Smoke Pit – allows Owner Operators to have improved access to hundreds of support resources.
Laura Rea Dickey CEO
In addition to stellar domestic growth, Dickey’s just announced a letter of intent to open 50 locations in Australia. International expansion has been a focus for the brand, with expansion also planned for Pakistan and the Republic of Georgia. Dickey’s already has overseas agreements in Abu Dhabi, Dubai, Brazil, Singapore and Egypt.
April 2022 | 25 | insightssuccess.com
Brand Building
AN EXPERT’S
GUIDE TO BUILD A BRAND LOVED BY ALL
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fondly remember a particular day when a young gentleman approached me at a festival. My husband and I had recently started another business and a unique business it was. My husband, aka DaddyO, had taken an interest in making his own ice cream. But being 100% Irish, he poured a full bottle of bourbon in the very first ice cream he made. We used a brand name bourbon and locally sourced honey and called it Honey Bourbon. It was delicious to say the least. He then went on to create unique ice creams with Vodka, Rum, Baileys Irish Cream, Guinness and pretty much every alcohol out there. His ice cream was an instant hit. The young man at the festival said, “I want to do your marketing,” for which I replied, “Why would you want to do our marketing when you know nothing about us and what we do?” He said that he knew much about us from the branding that we had done on our tents, cart, cups, logo, and our card also. He could tell that we had great business minds because we had already done such a great job on our branding. That was quite a compliment so even though I would not consider myself an expert, I can give you a few tips on creating a brand loved by all. Knowing we had something that was worth growing into a profitable business, we immediately went into business mode. We had to come up with a name. So, we called the family over and sat around the kitchen table and made a list of names. We settled on DaddyO’s Irish Ice Cream Pub. Every Christmas we used to sign the tag on a gift ‘from DaddyO’ (short for O’Brien) so my daughter in law would know which Daddy her gift was from. So DaddyO’s made sense. Since many of our flavors contained alcohol, we thought it would be fitting to use the words Irish Ice Cream Pub, something no one has ever done before. We quickly bought the domain name and created email addresses and worked up a website.
holding a beer in one hand and an ice cream cone in the other with a banner below that said DaddyO’s. I contacted a trademark lawyer and immediately started the trademark process. You need to start that early because it takes around 9 months to process and you could be turned down. That is exactly what happened to us. DaddyO’s was turned down so we had a backup plan and reapplied using the words Daddy O’Brien’s. When you brand a company, you need to figure out who your audience or customer is and gear the branding towards them. We are makers of alcoholic ice cream, so we made our branding more adult looking than a traditional ice cream product. Our carts, website, and our shop center on the Irish theme with dark woods, red and green walls, stained glass windows and a fireplace. Now, we are not narrow minded and do want our brand to be loved by all, including the family. So DaddyO has made half of his flavor creations to be family friendly. So, our audience includes everyone. When we go out to a festival, we have one line for adult flavors and one line for family flavors! If you want your brand to be loved by all, you must be involved in the community. Besides the storefront, we have our carts and logo on tents, and we bring them out to festivals, schools, sports games, breweries, corporate and chamber events. This will successfully lead people back to your store and build your brand in the community. I have created several coupons to give out as prizes for the schools and other organizations to use. We have spirit nights for schools, fundraisers, blood drives, pet adoptions, you name it! When hard times come, like Covid-19, your community will remember how you have been kind to them over the years and they will find ways to bless you. Give them a superior product, superior service, make them feel special and you have built a brand to be loved by all.
The logo was easy to come up with. We asked a caricature artist to draw a caricature of DaddyO as a leprechaun
April 2022 | 28 | insightssuccess.com
About the Author Lori and Frank O’Brien, aka MommyO and DaddyO are the creators and Co-founders of Daddy O’Brien’s Irish Ice Cream Pub. Located in Sugar Hill GA and in Lake City FL, Daddy O’Brien’s is a unique and hot concept combining Adult and family flavor ice cream creations made on site with an Irish theme. Their ice cream has won at least a dozen national awards and Frank has earned the distinguished title of Grand Master Ice Cream maker from the National Ice Cream Retailers Association. Daddy O’Brien’s offers franchise opportunities. Lori may be contacted at lori@daddyosicecream.com. www.daddyosicecream.com facebook.com/daddyospub
April 2022 | 29 | insightssuccess.com
d o o F e s i h c n Fra
Potential Franchising Business
April 2022 | 30 | insightssuccess.com
The Right Choice
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ccording to industry experts and a study report on the Franchise Industry, “Without a doubt, food franchises are the most visible businesses in franchising. When people think of franchising, food franchises are almost always top of mind. Furthermore, a large number of today’s prospective franchise owners begin their general search for the right franchise with franchise opportunities in the food segment.” Well, everybody needs to eat. In this manner, food franchises will consistently be stylish. From food trucks and stalls to full-fledged restaurants and everything in the middle, the food franchise industry additionally offers forthcoming franchisees a wide range of approaches to pursue their business objectives notwithstanding its steady interest. In short, in comparison to all other franchise business, the food franchise takes a pie. The following is a glance at three major reasons that you should consider while buying a food franchise.
At long last, the popularity of televised cooking shows are making purchasers considering food like never before. Those shows have helped increment enthusiasm for things like locally sourced ingredients, low-fat/low-carb meals and plant-based nourishments. 2. Potential Pay In your area of the country, if you are deciding to open/set-up a food franchise, choose wisely; there’s a lot of money to be made. For instance, as indicated by the business specialists report, there are a few food franchises that exceed $1 million in yearly income. Ultimately, you have to understand that your benefit will differ. Overall revenues are affected by the royalty percentage you pay to franchise headquarters, your outgoings, the traffic you get in your area and more. Tip: The more units you have ready for action, the more noteworthy your income. 3. It can make a Great Family Businesses
1. Food is hot! The quantity of new food ideas being begun is off the graphs. There are two or three purposes behind it. For one thing, buyers are requesting more of the healthier items, and food happens to be one of those items.
In case you’re considering business that you can get your family associated with, consider owning a food franchise. Here’s the reason: A. Food franchise requires more number of staff
Furthermore, with regards to preparing dinners at home, some segment gatherings (like twenty to thirty-yearolds for example), are not sure about their kitchen capacities when compared with different ages. So they choose to purchase frozen food or buy their food directly from cafés.
The staff expected to run a food franchise include:
There’s more if you own a full-flagged food franchise. You’ll have to have dishwashers, workers and more. B. Multi-unit Opportunities In case you’re ready to put funds into a multi-unit food franchise segment in, you’ll need a manager at each location. After all, relatives are more preferable to have over a confided. Besides, if you have relatives as the executives, you’ll have the option to keep your business “in the family.” 4. In the end food foundations will consistently be near. In addition to the fact that people need to eat, however, they need to socialize, as well. Food establishments serve both of those necessities. Try to locate a quality franchise opportunity that is a solid match for your neighbourhood and has space to grow. Fortunately, there are a lot of choices in the realm of a food franchise, so choose wisely. Putting it all Together Explore any business opportunity thoroughly that you’re thinking about. Make a list of administrators/ operators from the parent organization and call them. Have an attorney investigation on the agreement drafted by the parent organization. Ensure you get a revelation statement. Now, grab the opportunity and make it big.
• Kitchen workforce • Counter individuals • Managers
April 2022 | 31 | insightssuccess.com
The 10 Most Profitable Franchises to Own, 2022
HANDCRAFTED RECIPES FOR HAPPINESS he novel coronavirus has put a challenge of survival in front of the world. While all businesses are being challenged in ways we never knew possible, the hospitality industry is certainly one of the most challenged. With everyone staying inside, people preferring home-cooked food, and commercial places closed due to lockdown, first few months were a nightmare for the restaurants and eateries. However, it was also a time, to think, re-strategize, change priorities, and come up with a plan that could help both the businesses and the people.
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of excellence in service and food quality began by serving only premium hand-breaded or grilled chicken tenders, always made fresh, all-natural, with no hormones, no steroids, no preservatives, and no antibiotics ever, dipped or “sauced” in uniquely flavorful signature sauces in a clean, family-friendly environment. Combined with farm-fresh salads, sandwiches, wraps, fries, hand-made chips, and Texas toast, Huey Magoo’s attracts a cult-like following of Millennials, families, and neighboring businesses desiring quality, delicious food at reasonable prices.
When we are on the other side of this crisis and evaluations are made of which brands survived, which brands responded aggressively and creatively and which brands and leaders emerged to thrive, Huey Magoo’s Chicken Tenders is on track to be one such brand. All of its locations managed to stay open and have thrived with its successful family meal options, take out and delivery programs. Looking at the situation, it also introduced curbside take out and online ordering and its overall fast-casual model has now positioned the brand favorably well for continued operations.
Even during the pandemic, sales levels for Huey Magoo’s have been strong, and in some cases, have exceeded pre-COVID weekly sales levels. Matt says, “We are very fortunate to report that Huey Magoo’s future, even in today’s unprecedented, challenging times, remains bright. COVID 19 challenges have not defined us though, and instead exposed the character and commitment of our franchise partners, the strength and dedication of our leadership team, and the love of our brand shown by our loyal guests.”
Huey Magoo’s was founded in Orlando, Florida in 2004 by tour golf professionals Matt (“Huey”) Armstrong and Thad (“Magoo”) Hudgens, two southern boys with a passion for quality chicken and a penchant for serving others. A culture
Here’s how Huey Maggo’s went from being Orlando favourite to America’s Favourite, straight from Matt and Thad. How did the expansion begin? Huey Magoo’s caught the eye of industry veteran and former Executive
Vice President of Wingstop Andy Howard, who expanded Wingstrop from approximately 80 restaurants to over 600 in his 10+ years with the company. “Chicken expert” Howard acquired Huey Magoo’s in 2016 as President and CEO and brought with him fellow Wingstop all-stars, including Huey Magoo’s now Chief Operating Officer Mike Sutter, Director of Operations Matt Paleos, Chairman of the Board Wes Jablonski and Board of Directors Bill Knight. In just four years under Huey Magoo’s dynamic new leadership team and growing family of distinguished franchisees, Huey Magoo’s went from four restaurants located in Greater Orlando to rapidly expanding throughout the Southeast with now thirteen restaurants across Central Florida, in South Florida and in Greater Atlanta and 100 more franchisees sold, bringing many more Huey Magoo’s restaurants to the entire state of Florida, Georgia, Mississippi, Tennessee, South Carolina and more. Brief us about the offerings. Huey Magoo’s serves signature grilled, hand-breaded or “sauced” premium chicken tenders, farm fresh salads, sandwiches and wraps. Each Huey Magoo’s tender is always made fresh, all natural, with no antibiotics ever, no hormones, no steroids and no preservatives. Huey Magoo’s offers dine-in/out, take out, delivery through third-party delivery services, drive-thru and curbside pickup (at participating restaurants).
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Passion for the hospitality industry, a desire to serve guests and strong business acumen are ingredients for success. A realization of the fact that the boneless chicken category is THE place to be in foodservice… and a love of our product and brand certainly helps! A “working proprietor” mentality with proven ability to manage both at a unit and multi-unit level are essential. Development agreements are typically (three) units minimum and time-bound within reason, so financial ability must fit the plan. Overall, an enthusiastic chemistry among the prospect and our team must be present, as we are “Partners” for many years to come. How do you train the new franchisee on-board and track their development? Highly seasoned corporate trainers combine classroom, functional position and management training for 17 days both in our training restaurant and then on-site during pre/post opening of their new location. Real estate site selection support is provided by a dedicated broker network with close review and approval by Huey Magoo’s corporate team. From “Day 1”, real estate, design/construction/operations support
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All our tenders are handcrafted with a mission to serve you and your family great tasting chicken tenders while spreading happiness.
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What are the key points that you consider while choosing or getting in talks with a new Franchisee?
Andy Howard President & CEO
and communication brings them to opening and continues over time as they grow into their territory development plan. Franchisee success and satisfaction levels are key to our relationship and their growth. What factors differentiate the company from competitors and how do you ensure that these factors remain consistent throughout the chain? Huey Magoo’s differentiates from competitors by serving 100% fresh, steroid/hormone/antibiotic free chicken and marinated 24 hours in Huey Magoo’s own recipe. Each tasty tender is served either handbreaded, or, another key point of difference, Huey Magoo’s healthy, delicious and simply unmatchable grilled tender option. Huey Magoo’s highly seasoned corporate training, both at our corporate training
store and on-site at each franchise location, ensure consistency in our high-quality product and exceptional service across the brand, which Huey Magoo’s prides itself in. Brief us about the future perspectives. Huey Magoo’s is rapidly expanding throughout the Southeast with thirteen restaurants currently across Central Florida, in South Florida and Greater Atlanta and 100 more franchisees sold, bringing many more Huey Magoo’s restaurants to the entire state of Florida, Georgia, Mississippi, Tennessee, South Carolina and more. For franchising inquiries, contact Andy Howard at andy@hueymagoos.com. For more information on Huey Magoo’s, visit www.hueymagoos.com.
April 2022 | 35 | insightssuccess.com
Gina Rivera Founder
Phenix Salon Suites
The 10 Most Profitable Franchises to Own, 2022
Providing New Experiences and Opportunities to Lifestyle Professionals
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roviding an opportunity for sole proprietors in the beauty and wellness industry to own and operate their business in a suite at a fraction of the cost of owning a multi-chair salon, Phenix Salon Suites is expanding its brick-and-mortar becoming a prominent name in the lifestyle industry. Phenix is an industry leader and provides an upscale suite solution for beauty and wellness professionals who desire to become entrepreneurs and open their businesses, providing significant support, experiences, and opportunities. The corporate culture and the key to Phenix Salon Suites' professional identity as a company is the long heritage in the beauty industry of Founder Gina Rivera's family dating back to 1929. As a stylist herself, Gina has an indepth understanding of what a Salon Professional requires to become a successful business owner. She has applied these methodologies to her business model daily. Her vision includes exceeding the Salon Professionals' expectations on a more significant margin. She is in a unique position to anticipate their needs, which sets her above others in this space and has led to the immense success of lifestyle professionals. Supporting and Educating Franchisees Phenix Salon Suites is recognized for providing generous support to all entrepreneurs involved in their concept. The Lifestyle Professionals are composed of hairstylists, barbers, aestheticians, manicurists, massage therapists, professional make-up artists, tattoo artists, brow and lash artists, and more.
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These professionals have the opportunity to operate independently, and they can set their business hours, select their products to sell and use, and decorate the private suite they occupy to their liking. In addition, Phenix offers an abundance of educational opportunities free of charge or at a minimal amount to the Lifestyle Professionals. Alongside this, franchisees also receive: • • • •
Access to Financing Expert assistance with site selection Hands-on support with construction and site development Market analysis designed to assist with setting suite rates
Furthermore, the expansive services also comprise marketing support on the social media front, a template website to accommodate internet presence, and a library of collateral marketing materials that may be utilized for promotional campaigns. Further, each franchise owner is offered a 43-point marketing plan that continuously engages and attracts Lifestyle Professionals, which contributes to long-term success. Keeping Professionals at Center of Decisionmaking Gina's vision includes keeping Salon Professionals at the center of her decision-making process because she realizes that no one is successful in her company without their success. Along with these ideals that the company is committed to, she knows that teamwork is very important to everything the company does and that the corporate vision must align. Her Executive team members and staff consist of experts who understand and support the vision and drive the mission. Helping Franchisees in Managing Business Using App One of the most important ways that Phenix Salon Suites has leveraged technology is through the designed and created app, Gina's Platform. This is a state-of-the-art business app where Salon Professionals can manage their business from the ease of their phone. It's extremely comprehensive and includes touchless payment processing, easy
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client notifications, product and revenue tracking, advanced booking options, and trending beauty news and education. Franchisees can communicate and manage their stores much easier through the app on the franchise side. The app is equipped to accept rent payments, track occupancy at locations, push out seamless communication, and much more. Gina's Platform makes the daily workload easier during an already challenging time and increases Phenix Salon Suites' ability to provide a safe environment for businesses to operate in.
Continuing to Provide High-quality Services
Providing Multi-day Training to New Franchisees On the Lifestyle Professional side, Phenix Salon Suites offers complimentary online classes provided by the Gina Artistic Team, which comprises 35 industry-leading artists. Classes may also be booked live on-site at locations. Each year Gina's Education Experience national convention is hosted in Las Vegas, which includes three comprehensive days of education in all areas of the beauty industry. Simultaneously, the franchise owners are also attending meetings at the events, which lend to keeping its locations cutting edge. In addition, Phenix Salon Suites provides a comprehensive multi-day training event for new franchises. It has established many partnerships with various beauty companies and industry specialists that also offer training sessions throughout the year to its Lifestyle Professionals. Supporting Charitable Causes The Gina Cares Foundation was established in honor of Gina Rivera's late mother, Janice Peneschi, who lost her battle with cancer. A portion of sales from the Gina beauty product and tool line support the foundation dedicated to supporting cancer research. Grants are also available for professionals working in the beauty industry who suffer from cancer and tragic illnesses.
Phenix Salon Suites' goal is to continue to expand the company internationally while providing top-of-the-line high-quality services. It recently opened its first store in Manchester, England, and will be opening several others across the U.K. In addition, it has just announced its expansion to Sweden. Phenix Salon Suites anticipates continued expansion as awareness of the brand and concept grow across Europe. Addressing Needs of Stylists Positively "Phenix Salon Suites listens to the stylist's needs and positively addresses them. They have redefined the options for professionals working in the industry." — John Aultman, Phenix Salon Suites Lifestyle Professional, 20year Hairstylist "Phenix Salon Suites is more than just a franchise. It's a family-run business from the top down. The Salon Professional becomes part of this family as they open their business within our locations; the culture and support are key to our success! You are in business for yourself but not by yourself!" — Dalene Kersey, Phenix Salon Suites Franchisee
April 2022 | 39 | insightssuccess.com
