The 10 Most Innovative Companies to Watch in 2018

â„¢ www.insightssuccess.in May 2018

Tech-Look Powerful Techniques to Recover and Secure Data in IT Infrastructure

Knowledge Insight Secrets to Make the Best-in-Class Business Decisions

10Most

The

INNOVATIVE COMPANIES

To Watch In 2018

Editorial

W

hile talking about innovation, one cannot miss the famous dialogues quoted by numerous celebrated personalities. The most renowned American techentrepreneur Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” On the other hand, Li Keqieng, the current Premier of the State Council of the People’s Republic of China, said, “Changes call for innovation, innovation leads to progress.”

The above written paragraph apparently defines the importance of innovation. Without innovation, rather without an innovative mind, men would not have reached the position at which they are now standing. The entrepreneurs all over the globe have understood the value of creativity, hence, companies are instilling various methods to ignite the creative minds of the employees and provoke research, development and ultimately innovation.

Innovation with Precision and Positive Implication, leading to a Better Lifestyle

In every office, there is a need for change and without innovation, it is almost impossible to achieve success. With change comes development, and ultimately upliftment of the company, hence, rise in the revenues. The enterprises are nowadays taking innovation on a very serious note and organizing various events like brainstorming sessions to spark the light of innovation among the companies’ growing leaders. But, with improvement comes innovation along with precision and proper implication. There arises the need for innovative companies.

Rajarshi Chatterjee

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Editor-in-Chief Pooja M. Bansal Senior Editor Shraddha Deshpande Managing Editor Rajarshi Chatterjee Executive Editor Shweta Priyadarshini Contributors Ashwini Deshpande Rahul Art & Design Director Amol Kamble Co-designer Priyanka Rajage Picture Editor Alex Noel Art Editor Karan Gaikwad Visualiser Shweta Shinde Business Development Manager Akansha Garewal Marketing Manager Dhruv Apte Business Development Executives Rutuja, Joan, Shraddha Research Analyst David Circulation Manager Vivek Bangade Database Management Prashant Chevale Technology Consultant Swapnil Patil sales@insightssuccess.com

May, 2018 Corporate Ofces: Insights Success Media and Technology Pvt. Ltd. Off. No. 513 & 510, 5th Flr., Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in

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INTERVIEW WITH INSIGHTS SUCCESS

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Lovely Professional University

Elica PB India

Fostering Industry Experts

A Renowned Kitchen Appliance Brand Tapping the Growing Urban Demand

ARTICLES

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Tech-Look

Knowledge Insight

Powerful Techniques to Recover and Secure Data in IT Infrastructure

Secrets to Make the Best-in-Class Business Decisions

30

PayQwick A One-Stop Solu on Provider for E-Payment Services

CXO STANDPOINTS

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Expert's Opinion Effec ve Strategies to Develop Healthy Customer Rela onships

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Trend-Talk New Trends in the Business in 2018

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Biz-outlook Prospering Business with CSR Ac vity

CONTENTS Channel PR

Providing Innova ve PR and Communica ons Strategies

Codela ce

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A Global Organiza on that Delivers Supreme Digital & Tech-Solu ons

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Elearnmarkets

A Spearhead in Providing Excellent Online Financial Educa on

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Go Fish Entertainment

An Expert in Delivering Excep onal Services in the Entertainment Marke ng Industry

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Maxbyte Technologies

Driving the Industrial Digital Transforma on

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Unocoin Technologies

A Prominent Organiza on Delivering Unique Bitcoin Services

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THE

10 nnovative MOST

COMPANIES TO WATCH IN 2018

The Rise of New Innovation in the Corporate World

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he corporate world is at the forefront of the tech-led transformation of the economy. The democratization of technology where exponential cost reductions have allowed everyone to produce tech-based innovations which is disrupting the core sectors of the economy. The main characteristic of the corporate world is that it is open by nature and various innovations have been brought by the companies for marketing, processes, distribution, etc.

Using open innovation techniques, corporations are making new inventions with each passing day and bringing a variety of opportunities at their doors.

The world is changing so quickly that the organizations need a paradigm shift in managing the innovations which would transform them and create successful innovation ecosystems. There is no doubt that the world is becoming a more competitive place and the arrival of the ‘digital age’ has led to the accelerated innovation, as the new technologies have drastically changed the operations of the economy and businesses on a daily basis.

In this issue of “The 10 Most Innovative Companies to Watch in 2018”, we have presented the most innovative companies who have set their remarkable benchmark by crafting cutting-edge solutions and services in their respective industries.

We have listed; Channel PR which is the foremost Public Relations Agency that promptly delivers innovative communications and PR strategies. Codelattice which is a leading digital and tech-solution provider company which delivers astounding services like Conversation Commerce, Cloud Enablement, Blockchain, AI & NLP, Analytics & Insights, and Data Driven Marketing; Elearnmarkets the nation’s premier organization that provides advanced financial education to the Indian as well as abroad customers; Unocoin Technologies, the leading bitcoin company which provides a wide range of bitcoin services to the customers; Maxbyte Technologies which excels in delivering innovative and advanced solutions in digital transformation consulting, industrial IoT, Advanced analytics and Immersive Technologies for smart connected factories and aftermarket product intelligence; and Go Fish Entertainment which is the leading organization in the entertainment marketing industry delivering various entertainment services like entertainment marketing, sports marketing, and many more.

We have enclosed Expert’s opinion ‘Effective Strategies to Develop Healthy Customer Relationships’ by Rohan Agarwal, the Deputy Chairman of Geopreneur Group. We have also covered the Biz-Outlook ‘Business with CSR Activity’ by Imran Khan, the Founder of CSS Organization, and the Trend-Talk ‘New Trends in Business in 2018’

by Anyatama Ghosh, the Deputy Manager (Marketing) of Abercrombie and Kent India.

We have also encompassed ‘Interview with Insights Success’ with PayQwick which combines strict BSA/AML and state law compliance with electronic payments, payment processing, and financial services for the cannabis industry; Elica PB India which is the prominent manufacturer and wholesaling company of cooktops, kitchen hoods, glass hobs, gas burners, and much more; Lovely Professional University, a leading university in India which provides excellent teaching, learning, and training to its graduates to make them global professionals.

Also, we have enclosed ‘Powerful Techniques to Recover and Secure Data in IT Infrastructure’ and ‘Secrets to Make the Best-in-Class Business Decisions’ scripted by our in-house editors in the delightful pages of this magazine.

So flip through the pages of our magazine and indulge in the era of innovative companies!

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Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85 USA: 302-319-9947 Email: info@insightssuccess.in in

THE

10

MOST

nnovative COMPANIES TO WATCH IN 2018

Company Name

Management

Brief

BMGI Breakthrough Management BMGIndia.com

Naresh Raisinghani CEO & Executive Director

BMGI India is the Indian arm of BMGI Global consulting firm specializing in providing management consulting solutions to India and Asia Pacific region.

Channel Public Relations Consultancy channelpr.in

Codelattice codelattice.com

Arnab Banerjee COO, Vrinda Mathur Director (Operations), Prasoon Ghosh Director (Digital PR) Vijith Sivadasan Co-founder, Axel Balakrishnan Co-founder, Nipun Balan Co-founder

Channel PR is the foremost Public Relations Agency that promptly delivers innovative communications and PR strategies.

Codelattice is a leading digital and tech-solution provider company which delivers astounding services like Conversation Commerce, Cloud Enablement, Blockchain, AI & NLP, Analytics & Insights, and Data Driven Marketing.

Elearnmarkets elearnmarkets.com

Vivek Bajaj Founding Director, Vineet Patawari Co-founder & CEO, Vinay Pagaria Co-founder & Director-Technology

Elearnmarkets is the nation’s premier organization that provides advanced financial education to the Indian as well as abroad customers.

Go Fish Entertainment gofish.co.in

Sajay Moolankodan Co-founder & Director

Go Fish Entertainment is the leading organization in the entertainment marketing industry which delivers various entertainment services like entertainment marketing, sports marketing, and many more.

Kwality kwality.com

Kwality is one of the leading dairy companies with a innovative Kabir Basu Roy products and has a large presence in Northern India.

Chief Marketing Officer

Maxbyte Technologies maxbytetech.com

Ramshankar C.S CEO

Maxbyte Technologies excels in delivering innovative and advanced solutions in digital transformation consulting, industrial IoT, Advanced analytics and Immersive Technologies for smart connected factories and aftermarket product intelligence.

Unocoin Technologies unocoin.com

Sathvik Vishwanath CEO & Co-founder

Unocoin is the leading bitcoin company which provides a wide range of bitcoin services to the customers.

Varroc varrocgroup.com

Abhishek Bhardwaj Head Brand & Communications

Varroc group is a global automotive component manufacturee and supplier of exterior lightning systems, plastic and polymer components, and etc.

Lovely Professional University lpu.in

Shri Ashok Mittal Chancellor

LPU is the leading university in India which provides excellent teaching, learning, and training to its graduates to make them global professionals.

Interview With Insights Success

Elica PB India A Renowned Kitchen Appliance Brand Tapping the Growing Urban Demand

We, at Elica, have always believed in offering an innovative solution to the consumer at an affordable price giving the Brand a mass appeal Pralhad Bhutada CEO & Director

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oday, the demand for developing a high-tech kitchen is on the peak. The electrical and electronic manufacturing companies are more inclined towards building innovative designs & concepts for the kitchen system. Elica PB India Pvt Ltd. is one such renowned company which is known for manufacturing a wide range of unique and advanced kitchen products.

In an interview with Insights Success, Pralhad Bhutada, the CEO & Director of Elica PB India Pvt Ltd., shared his insightful views on the company’s distinctive products and services.

1. Kindly tell us about your company.

In 2010 Mr. Pralhad Bhutada & Elica SpA the world leader in electric kitchen chimneys inked a joint venture & formed “Elica PB India”. Elica India is today’s one of the largest kitchen chimney brands in the country headquartered in Pune.

When Elica entered the market in 2010 there were immense opportunities to create a Brand impact in this market as there were very few international Brands existing and the market was wide open for a company which was known for its innovative concepts and design. The customer was also looking at a choice to make its kitchen with much more international flavor. Elica with the association of Bhutada was sure about the roadmap designed and the strategy to deliver more technology-based products customized for Indian cooking. The company had a very clear vision to offer the Indian consumer a technology-based product at a reasonable price making it a more value for money proposition along with an offering of a top International Brand. Considering the experience of Bhutada in this line for more than 20 years and the fact that he had a deep insight of this category was clearly an advantage for Elica to take the Brand and category forward. On the manufacturing side, Elica was also quite determined to indigenize to the best possible level without compromising on the quality of the product and more specifically on the critical components.

2. What kind of services and solutions does your company provide that makes you stand out from the competitors?

Technological edge, lean structure, and superior product quality sets us apart from other players and is a part of our

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growth strategy. Also, we offer superior technology and design at an achievable price scale. Moreover, we never have quality issues and we cover the entire spectrum of customers from low to mid, mid to high and premium which no brand does at present. We have something for all!

Furthermore, most players are into trading, that is, they import the products and then sell. While at Elica PB India our core is manufacturing and not trading. That is what sets us apart from the other brands and we get a lead because of this current lag and lack in manufacturing prowess of other brands. We are able to offer better performance hoods at better prices.

In fact, we at Elica PB India ensure our products are competitively priced, offering the desired features, designs and aesthetics.

3. Kindly brief us about the innovative industry trends?

Innovation is a key to any Brand success and sustainability of the Brand strength. Adaption of new technologies and continuous innovation is need of the hour. We at Elica have always believed in offering an innovative solution to the consumer at an affordable price giving the Brand a mass appeal.

Working on continuous technological and design innovations, launching more consumer-friendly products has been the key to the success of the Brand in India. At Elica we have been continuously evolving the category through various propositions in terms of better products and also aggressive pricing strategy. The company since inception has offered various technological innovations starting from the vertical hoods, split chimneys, better lighting solutions to the EDS 3 silent technology in Hoods.

On the other hand in Hobs Elica was the first brand in its category to introduce the Indian cooking friendly Brass burner Hobs.

4. Briefly, tell us about the CEO of the company.

During the early 90s, he ventured into the water heater business but as the market was very challenging and saturated it was difficult to carve a niche in that category hence he came across the concept Electric Kitchen Chimneys which was a non-existent category in India.

However, he was confident that this concept could click in

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that although they are offering a good product but their pricing structure is a major drawback. They price it very high because of which they lose out on the mass market.

While at Elica PB India we make the right product at the right price. This is the thumb rule that we adhere to. We are able to strike a perfect balance at the development stage.

We offer the usable and required feature to arrive at the perfect product and price combination.

6. What are the values and factors that you attribute your success to? Also, suggest the one quote which adorns your company very well.

Business success is purely dependent upon how close you are to your business and understanding the complexities at every level. My major focus has been in understanding the product, the consumer requirements and maintaining the price product ratio, I have been able to ensure that the company delivers a world class product at an affordable price. Leveraging the creativity of the organization and maintaining close relations with the Channel partners has been clearly the biggest strength I have possessed.

Keeping things simple and being fundamentally clear is the key. Taking timely decisions with the right logic without being much procedural is important to any business success.

India as this was quite successfully working in the west and during 90’s the economy was opening up and the living habits of the upper class was more westernized.

Finally, in 1995 he brought the concept of Electric Kitchen Chimney in India. His journey in 1996 started with a JV with another Italian company and working on this category.

After that, he moved on to get into a joint venture with Elica SpA in 2010, the world leader in electric kitchen chimneys. Elica SpA established in 1972 has a global presence and has manufacturing facilities in over 10 locations worldwide.

With the baton and energy in his hand, he gave shape and direction to the Joint venture Elica PB India Private Limited.

5. Kindly brief us about the unique strategies that you use in your company.

Delivering right technology at the right price is the key.

What most brands do or rather where they fail is the fact

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7. What are the future advancements of your company and how well equipped are you?

Since the category is at a very inception stage we expect that in the coming decade this category will be a need for every household in the middle-income group. The company plans to establish a major manufacturing and sales base in this county to not just cater to the Indian market but also leverage the infrastructural benefits it will possess to establish also as a strong export oriented company.

Currently since the market size is limited the company has invested in an infrastructure which is more labour intensive but in years to come as the demand for volume grows the company also plans to set up a state of the art manufacturing facility to cater to its own demand, local OEM to other big Brands and also export opportunities.

This will definitely bring a much bigger investment to the country and offer a consistent revenue model thru business generation. The company plans to grow approximately 4 to 5 times by the end of 2027.

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CHANNEL PR Providing Innovative PR and Communications Strategies

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n today’s age of collaborative marketing, the traditional media has become vital in the content marketing. The marketing segment has become more dynamic than ever and new ideas in influencer relations and brand building is far more vibrant. With advent of online world and emergence of social media, people are trusting endorsements more than promotions. This entire scenario has enlarged the traditional marketing model by bringing the consumers in the process to gear up their ‘Magic Moment’ in every aspect of the digital world.

In today’s era of emerging need for PR, Channel PR is one such organization that provides supremely innovative public relations and communication strategies, which has developed a trending marketing architecture in this space. Channel PR is the prominent agency that is spearheading the PR field with its innovative approaches and has a firm belief on building credible work-relationships with the Indian Media at the core of its DNA enabling clients to boost their repute among its peers and industry at large.

Trio of Authentic Leadership

Vrinda Mathur Director (Operations)

Channel PR is run by the three dynamic persons, out of which one is, Arnab Banerjee, who is working as the COO of the company.

Arnab holds 15 years of rich experience in the field of media and has worked diligently with the renowned media organizations like The Times of India, Mail Today, The Indian Express, The Hindustan Times, and more. Having a deep understanding of the media environment as well as the journalism space, he has been writing immaculately on the varied issues such as business stories, culture, arts, cinema, and music. Arnab is also a renowned film critic and has reviewed numerous films over the BBC Radio channels and FM radio.

Vrinda Mathur, the Director (Operations) of Channel PR, is a media strategy expert who has dealt with the top names as well as the eminent brands such as Nokia, Xerox, Alcatel, Britannia Encyclopedia, Airtel, British Medical Journal, Rajiv Gandhi Cancer Institute, London Metropolitan University, Greenpeace Foundation, and more. Vrinda has core knowledge for the implementation and operations domain and has efficiently worked with diverse clients and portfolios which enable

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her with a very strong insight into developing the brands and role of influencer relations and their management. She understands the space of earned PR and thoroughly with fusion of available tools and creation of innovative tools co-creating successful and effective hybrid strategic and implementation modules.

The third of the trio is, Prasoon Ghosh, who works as the Director of Digital PR of the company and is spearheading their autonomous techno-creative division Channel Digital. Prasoon is a magnificent blend of a software engineer and a communication professional. He has worked with the country’s topmost communication consultancies before starting his journey with Channel PR. He holds an immense knowledge of various technology platforms that enhance the consumer experience and connects the brand with their audiences in the desired way.

A Cluster of Extraordinary Services Channel PR is well-known for its impeccable service record for ten years for delivering flawless service standards. The company has a core competency for Marketing 3.0 concept that helps its clients to amplify marketing and leveraging the elements of media advocacy and influencer relations coupled with the digital & social media marketing and engagement. It is a leading consultancy that provides innovative PR services to its clients in diverse areas such as advertising, marketing, media advocacy, promotion and activation, public affairs, crisis and more etc.

Channel PR is offering value based strategy, planning, and execution strategies through its innovative channels.

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The company has been unremittingly achieving the business objectives of its clients with its outstanding communication methodologies, Vrinda Mathur says, “We believe and always emphasize the role of environment scanning, perception mapping, research & analytics, and qualitative insights in a successful PR campaign.

Channel PR has a deep knowledge of the market strategies with a strong appetite for ever evolving innovative strategic approach; we are at the center of PR innovations.” She smilingly adds, “While living our philosophy of value through innovation each day we continue to have a very strong editorial advocacy and media relations framework at the core of our DNA.”

We are heading with a mission of bringing innovation into the business of communication

Creating its Way through Opportunities Currently, digital marketing is confronting immense challenges and opportunities. The segment of PR needs seamless integration with the online world which adds immense value to the client. Also, Marketing 3.0 is the trending concept which is a mix of cultural, spiritual, and collaborative marketing approaches. Channel PR is implementing this concept to deliver astonishing services to its customers, as it combines the varied services to provide a complete package of positive values.

While articulating the most satisfactory experience with their clients, Arnab Banerjee asserts, “There are many such cases where we have helped clients with the investment assistance as value addition. We continue to engage and support clients with brand building through vivid avenues and help them achieve over all business objectives. We are seen by our business partners as a complete value addition

agency to the bottom lines rather than the firms that just run campaigns without understanding what lies underneath. ” Future Prospect With the decade of impeccable service track record in India, Channel PR is all set for client acquisitions as well as making global presence and in roads in foreign countries. PR sector is much hyped now and various PR agencies have nourished through years which has significantly contributed to enhance the environment. Channel PR is currently focusing on a National Geographic Channel film by creating a high grade edit content to highlight its client’s leadership in their business and industry. The company is looking to expand its footprints in USA, UK, South Africa, Germany as well as Mauritius through its partners in the coming years.

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Lovely Professional University Fostering Industry Experts

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oday, the education sector is growing at a rapid pace and is giving a high demand for the efficient universities and institutes. With each passing year, the education sector is rushed with a number of universities and institutes which makes the competition tougher. One of the premium and prominent universities in the education world is the Lovely Professional University, which flourishes its students with great academic ambiance, excellent teaching-learning process, research and training, and making many more contributions to the industry and the society.

In an interview with Insights Success, Ashok Mittal, Chancellor of Lovely Professional University, gave some perspective views which highlight the diverse and unique facilities provided by the university to develop the global professionals & entrepreneurs with the diverse skills like high tolerance, desire to leave a mark of excellence and many more.

1. Share with us the brief journey of Lovely Professional University since its inception.

Lovely Professional University was founded in 2001 and gradually grew to attain the status of a university in 2005.

LPU opened its gates as just a management college and in these 17 years, LPU has transformed into one of the most ‘sought-after’ educational institution of India that offers courses in more than 45 disciplines to students not only coming from the farthest corners of the nation but also from 70 different countries.

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2. Enlist the innovative programs/courses Lovely Professional University offers to its students.

LPU always come up with a plethora of out of the box methods to educate its students. Every program delivered

by LPU poses the pedagogy of experiential learning; Computer Science students design mobile apps, Hotel Management students manages Uni-Hotel right in campus, Engineering students design the Go-Kart cars, Fashion students design clothing for beauty pageants and Pharmacy students run a pharmacy itself. It is currently planning to dedicate an entire school for offering a degree course in the Korean language. This unique subject is going to be taught at the university in collaboration with the South Korean government. Another commendable façade of this university is the way they are preparing their law students for the future by planning guest lectures from senior Judges. LPU has also set-up a ‘Moot-Court’ that gives students a realistic feel of a courtroom and has hence taken teaching beyond the classrooms.

3. Who is the key personality of Lovely Professional University? Kindly brief us about his/her role in shaping the university.

Lovely Professional University is run by brilliant and enlightened minds. The institution is headed by the well acclaimed edupreneur Ashok Mittal. He is the Chancellor of this university and the person who has brought LPU to the summit of success. In his aid, he has the Vice-Chancellor of the university Dr. Ramesh Kanwar a senior scientist in the

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Interview With Insights Success

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Our mission is to Transform the education by nurturing lifelong learners with supreme leadership and interpretive skills

fields of water and agriculture and also accredited for a number of World Bank projects.

4. What are the distinguished facilities Lovely Professional University provides to students in order to make them future ready for a better career?

LPU is a state of the art modern institution that is contributing heavily to shape the future of the young generation of the country. It is well

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Ashok Mittal, Chancellor

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equipped with up to date teaching pedagogy, smart classrooms, a coaxing environment for learning with a 9 storied central library and an additional 10 departmental libraries.

breadths of a number of researches and rankings conducted by various big names of the media industry like Zee News, Star News, The Times of India, Outlook, Careers360, Business Digest, Dainik Bhaskar and many more.

5. With what mission is Lovely Professional University moving on the path of better education?

8. What are the different kinds of career opportunities that Lovely Professional University offers? How is it helping students to prepare for the job?

The motto with which LPU is progressing is “Transforming Education Transforming India”. These words are quite selfexplanatory in their meaning and the deeds related to it.

Our institution has taken the grave responsibility to provide the nation with a generation of well-educated and skillful professionals who shall give back to the nation in a number of ways. LPU believes that every man is instrumental in shaping the future of a nation and by training their students well and making them good humans we shall get to enjoy a better and more developed nation in the future.

6. Enlist a few notable alumni and faculties of Lovely Professional University and also give some brief details about the same as well.

Till date, LPU has given 7 Honorary Doctorate Degrees to world famous names like Former President of India, Sh. Pranab Mukherjee, His Holiness Dalai Lama and the President of Mauritius and Afghanistan. Apart from them, there are various ex-students of the institution who are now enjoying commendable positions at the numero uno companies of the world like Google, Apple, Yahoo, Amazon, Dell and many more.

7. Brief us about some of the famous achievements and recognitions your Lovely Professional University has received so far.

LPU adorns a cap with a number of feathers. To start with, the Ministry of Human Resource (MHRD) through its ranking agency National Institutional Rankings Framework (NRIF) has ranked LPU Business School 38th and Pharmacy department 26th in India. LPU has also been ranked as the best private university by ASSOCHAM (Associated Chamber of Commerce and Industry of India).

The students of this university brought home a huge accolade by ranking second in the HackerEarth competition which had a number of IIT and NIT students as participants. Apart from these, LPU has managed to secure a constant and firm top position across the lengths and

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LPU offers a mixed bag of a number of facilities that all contribute to shaping a student’s future. Having a number of accolades to its name for its successful placement drives, LPU pushes its limits even further to benefit the interest of the students. These are done through conducting placement drives where every student gets the opportunity to apply to more than 500 companies. They also take special care to place their international students in and around their hometown. Various Indian students have also been inducted by international industry moguls like Voltas International (Muscat), P&O Cruise (USA), Zamil Infra (EMEA), Hettich(APAC) and others. Apart from these the university takes a number of measures to prepare its students for facing interviews like sending them for internships, on the job trainings (OJT), conducting corporate interaction sessions, introducing live projects, sending them for industry competitions, providing centers for excellence in the form of tie-ups with state of the art industry modules and courses like Google, SAP Labs, Lupin Pharmaceuticals etc. These measures have shown positive results as students have managed to bag fabulous packages amounting to Rs.26.83 LPA in Engineering, Rs.15.5 LPA for management and 50+ companies offering Rs.5 LPA across various streams.

9. What will be the future prospects of LPU? LPU is an extremely ambitious and forward-thinking institution. It has set the target of being among the top 200 universities in the world by 2025. No Indian university has yet set foot on this list and LPU aspires to shine brightly among the most globally prestigious names in the education world. To achieve this, LPU is tirelessly contributing towards the field of research and development, industrialization of students through various exposures and making the university a center of excellence by bringing ultimate names of the tech world such as Apple, Google, SAP, Oracle to its campus for the students’ better understanding and learning.

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Expert's Opinion

Effective Strategies to Develop Healthy Customer Relationships

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eopreneur Corp, India’s only boutique construction company has been established with the belief that ‘Quality sells itself and no hype is necessary’. The company was incepted in 2012 under my leadership and my father Ajay Agarwal, Chairman, Geopreneur Corp’s guidance with an aim to change the home buying experience for the Indian consumer. We are the flagbearers of the 45 years of legacy of Agarwal group, a total of 3 generations of strength and 4 generations of wisdom and as a company, aim at creating bespoke projects for real estate buyers. We have an outlook on providing the best home buying & living experience to any client who envisions buying home in our projects by giving them various choices before purchasing it. As a brand, we believe that customer is the pillar of our success and customer relationship is one of the most important aspects of our business.

decision. However, with regulations like RERA, this has reduced.

As a group, we believe in creating real homes for real people. While designing any project, we first ask ourselves if we would like to stay in this home and what are the amenities we would need to live comfortably. Geopreneur Group’s only growth strategy I believe has been,” A satisfied customer”.

Listen to your market and understand their needsDevelop projects according to the current trends and customer sensibilities. If your project caters to the emotional benefits of the customer too, it will definitely lead to a happy customer.

Key Concerns that Impact a Real-Estate Brand On time delivery is one of the major concerns towards making a customer happy. Most people buy flats that are under construction and are single homeowners. They sell their existing home for an upgrade and shift on rent till the new home is ready. Which means, the customer is now bearing the rent of the temporary house, interest on loan and EMI and yet does not have his new home? This disrupts their financial planning and at the same time, makes them insecure as they have risked their financial safety on this

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Second most important aspect is, to deliver as promised to the customer at the time of selling the property. Miss-selling is the easiest way to make a customer unhappy and it also costs the credibility of the developer. Be it your ad campaigns or your sales team, as a company, make sure that they only promise what will be delivered to the customer.

Many projects are currently promoting lower price of their properties to lure the customers. E.g. Own a home in Malad in 80 lacs. This claim looks very attractive on a billboard and triggers leads. However, when the customer gets into the details he realizes the property cost is at least 20% higher than what he perceived as the so-called MRP did not cover taxes and registrations costs.

Innovate but don’t exaggerate- Our homes have unique features like Sound and Dust Proofing too that creates a sanitized living space in a city like Mumbai. These simple features create a wow factor for the customer. Innovation doesn’t have to be always disruptive. At times, even the simplest ideas work wonders.

Price the product sensibly- We keep in mind that the price point is reasonable for a common man to afford. At the same time, we offer Designer lobby, Swimming Pool, rooftop garden with children’s play area, rainwater,

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About Author

Rohan Agarwal Deputy Chairman

harvesting and an automated car parking system too. This gives the customer value for money and the project stands out amongst its competitors in the vicinity, thus giving the developer an extra edge.

Sell the USP and don’t make your weakness look like strength to make a sale- Many builders try to sell the weakness of the project as strength. Example, if a project is far from the city, mis-selling it as ‘an escape from noise’ and exaggerating the connectivity of the location is a definite no-no. Rather, promote it as a second home so that a first home buyer who is working doesn’t feel that he fell into a trap.

The Property, Documents, and Approvals- Though with RERA it is not an issue anymore. Still, a builder should make sure that every step of the project is legally compliant so that the customer does not have issues after getting possession. It not only brings bad reputation but also disturbs the buyer’s life and financials as most homeowners are single property owners and invest their life savings in a home.

Prioritize safety- Many builders pay a lot of attention to the aesthetics and experience of the property to convince the buyer to buy it. But safety too is important as due to it

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A young and visionary entrepreneur, Rohan Agarwal, the Deputy Chairman of Geopreneur Group, at the age of 26, for his exceptional accomplishments in the construction eld, he was awarded the ‘Young Achiever’s Award’ by Mr. Pranay Vakil, Chairman of Praron Consultancy (India) Private Limited, at the National Awards for Real Estate and Infrastructure 2015 in Mumbai, . The event took place at Taj Lands End, Mumbai in the presence of several well-known dignitaries and individuals along with Chief Minister of Maharashtra, Devendra Fadnavis. This, however, wasn’t the only award the group took home as it was certainly a double celebration for the construction rm, as the Geopreneur Group, India’s rst boutique construction company bagged the ‘Emerging Developer of the Year’ Award. several accidents are constantly happening. Fire safety to making it senior citizen and child-friendly is important.

Pay Attention to design and aesthetics along with amenities- It is essential that the customer feels special in their home and the living experience is pleasant and comfortable. In Mumbai, space is a luxury so designing smart interiors that consume less space but give comfort in the compact living area is important. As a brand we thus make sure that our projects are compact and cozy at the same time includes all the amenities like gardens, swimming pool, and security in a contemporary design that gives the customer an elite living experience thus strengthening our relationship with them.

Quality- Many leading builders often use inferior quality products and thus the homeowner within 2 years of moving itself has to start investing in electricals and plumbing and leakage related issues. This may sound like a minor issue but if one has to live with them, the builder is constantly bad mouthed for ruining the customer’s living experience.

Rather simply be more cautious with the material used and contractors assigned to make sure these bugs are eliminated from the property.

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Recover Secure Data

Powerful Techniques to

and

in IT Infrastructure

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Tech-Look

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he infrastructure sector is an ultimate driver for the world economy. Currently, the IT infrastructure and ITeS companies have established over 1,000 global distribution centers in over 200 cities around the world.

These leading firms are expanding their contributions and delivering leading ideas in Blockchain, Artificial Intelligence to clients using innovation hubs, exploration, and growth centers, for creating segregated contributions.

These firms, large and small, generate and maintain the gigantic and important electronic information or data, necessary for its smooth business operations. Sometimes, this user data is being lost or gets corrupted due to hardware failure, human error, hacking or introduction of the malware. To protect this data, a data backup plan or the restoration strategies are required.

Data Assessment is Much Needed The IT organizations should know their high-value assets. It should properly focus on their client information and other sensitive data. These organizations need to identify which files and information are majorly used for the business operations so as to prioritize their data with the help of using intelligence and data classification.

Work with a Trusted Companion to Disaster-Proof Data & Systems An experienced and trustworthy partner is the perfect solution to ensure the data storage and recovery of the data for an IT organization. They should look for the providers essential in reducing complexity, remotely managed backup services to lessen the operational impact and risks to the data and information.

Follow a Suitable Recovery Time The IT organizations should focus on the operations with quick data restoring. They should understand the threshold for how long they have to wait to restore the data, which will provide them with clear direction on which storage medium is right for the organization. The organizations must implement time-consuming solutions to attain continuous data protection and replication.

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Data Recovery Plan is Essential The complexity of data recovery can be mitigated by acquiring a written data recovery plan. The IT organizations should create virtual protection groups, select the VMs to defend and allow the plan to take care of all the data replication process in the background. They should acutely follow a cloud-based planning that must be able to address all server types with off-site protection capabilities. This technique should be properly examined before its execution to ensure that it is ready in the event of a data breach.

Appropriate Encryption of Sensitive Data For a disaster-proof data, there is a necessity to effectively encrypt it. IT organizations can minimize their exposure to unauthorized users and achieve complete backup with encryption of data at rest and in-transit. This encryption can prevent and eliminate risks to data loss that lead to the organization’s credibility and profit loss.

Automatic and Regular Backups are Necessary The IT organizations should be sure that its critical data is backed up by a scheduled automation. Also, taking snapshots of this automatic backup on a regular basis can prove profitable in solving data loss issues. Regular backups should be provided with a proper assistance and attention for effective control to data replication and protection from unauthorized access.

Access to Critical Applications is Vital The productivity of the organization depends upon its personnel. This productivity can be maximized by ensuring virtualization of the critical applications in the cloud. This access to critical applications can be attained by proper monitoring of the servers and upgrading the technology which will make the organization more agile and resilient to the security breaches of its data.

Bring the BYOD Program to an End The risk of data loss cannot always be external, it can also be internal. Employees can also be responsible for this data

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loss, information hacking, and other malware introduction. There must be a restriction on the employees for bringing their laptops. The IT organizations should strictly focus on decreasing the Bring Your Own Device program.

Store the Backups at a Safe Location Keeping the considerations for threat in mind, the IT organizations need to appropriately plan and execute their operations related to the data backup. They need to find a safe location for the automatic backup of the information to combat the natural calamities which can make an outlandish move to the organization and its data storage area.

Use Secured Cloud for Storing Data In today’s world, one of the safest ways to secure the organization’s data is to place it into a hosted cloud environment.

This will lead to on-demand delivery of data. which will make the organization more agile towards security, updates, redundancy, and failover. Cloud storage provides with the maturity of cloud gateways to interface the information and a strong computing platform which helps the organization to expand backup costs, boost performance and manage off-site data storage methods.

The future will witness the drastic transformation and will offer an entire new gamut of opportunities and solutions for recovering data and information in the IT infrastructure. Besides, developing the cloud services will curb the reliance on traditional backup of data and its recovery operations. These services will frequently help the future IT startup organizations with a web-based storage, stability, and easier remote access. Thus, the organizations will acquire more security to their business-critical data and services that would mold the ethics of the world economy.

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Codelattice A Global Organization that Delivers Supreme Digital & Tech-Solutions

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ith the rapid advancement of technology, digital solutions space has shown an upsurge. Today, digital solutions are no longer optional and companies are embedding the ‘digitally mature’ concept into every facet of business to grow in today’s hyper-competitive market. Since 2009, Codelattice is the leading digital solutions provider that helps the enterprises to build, establish, and accelerate their business through its distinctive services like Conversation Commerce, Cloud Enablement, Blockchain, AI & NLP, Analytics & Insights, and Data Driven Marketing.

Codelattice is leading with its three-staged ‘Activate, Elevate, and Accelerate’ approach which let the customers immerse in an remarkable experience. Codelattice crafts the efficacious digital solutions which provide a unique platform for the businesses to interact with their customers in a better way and provide them with the experiences that keeps them engaging and satisfying The company is splendidly serving several Fortune 500 companies & advertising agencies across the globe.

Vijith Sivadasan

A Determined and Credible Leader of the Company Vijith Sivadasan, the Co-founder of Codelattice, is a dynamic entrepreneur with a solid business as well as leadership acumen.

Vijith holds a profound knowledge of the consumer and technology landscape which has led the organization to the peak position. He encourages ‘out-of-the-box’ thinking and develops creativity among his professionals and assists them to emerge as the effective leaders.

He is always focused on fueling his team members with trust and confidence to deliver the best performances in every task of the project.

Co-founder

Speaking on the paradigm shift the AI technology is undergoing, Vijith asserts, “Hype and interest are the factors which push AI in to most of the software products developed today. Even now, AI is altering the way we interact with personal gadgets. Soon, the AI technologies will be built-in every software product and service.”

Groundbreaking Services and Solutions of Codelattice Codelattice has launched an initiative to support the startups in 2014, by providing exclusive technology solutions.

AladdinPro, Livelattice, and Reviewlattice, are the company’s most innovative solutions and apps in the industry. The

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company integrates the digital experience and flawlessly infuses it with the methods of engagement and entertainment.

AladdinPro is an efficient application that seamlessly tracks the document expiry and allows storing and managing the document renewals in one holistic dashboard. The app is hosted on AWS which ensures the incessant connectivity and access. The app’s security and competency has led to its rising popularity with more than 5000 registered users till now.

Livelattice is a highly customizable, UX friendly, as well as NLP-based AI Conversation Commerce engine that includes integrated offerings with data visualization tools. This app seamlessly works with traditional conversation sources and augments the customer experience with personalization feature.

The other distinctive app of Codelattice is the Reviewlattice, which is composed of the cutting-edge NLP and data analytics algorithms that brilliantly correlate the customer expectations. Its intuitive dashboard allows division of the ratings and reviews with an option for periodic analysis and detailed insights. The company has launched a unique tactic to aggregate the reviews for more than 20K camping grounds in Europe in association with the Camping Navigator. Furthermore, Codelattice’s Reputation Management dashboard shares the feedbacks of the customers and is exclusively designed for the hotel & service industry. This dashboard is the groundbreaking solution to view the feedbacks and maintain the reputation of the organization.

Codelattice’s Robust Team Surpassing the Client’s Expectations Codelattice’s expert technopreneurs handle every project with great

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intensity, be it the development of a mobile app or a complex AI enabled application. The team firmly concludes that each project brings in multiple learning opportunities with the prime upshots like increased speed-to-market, driving up incentives, and reduction in complexity, along with better pricing models, and increased admissions among many others.

While critiquing Codelattice, the CEO of Camping Navigator states, “For more than 30 years, Camping Navigator has been a leading publishing company on the Dutch campsite market. Our partnership with Codelattice is helping us deliver delightful experience to our customers by leveraging NLP, Artificial Intelligence, and Machine Learning.

Codelattice is one-of-a-kind of the partner who best fits our vision and beliefs.”

Transforming Risks into Opportunities Codelattice is the protuberant organization which follows a ‘5 Step Plan’ to bring more opportunities to its door.

Dilution of Brand Equity: A very first step in this plan concludes that a brand in the agency should never be afraid to catapult its services in favor of aligning to the client needs.

Talent Attraction: Codelattice has raised its standard with its young employees and women at the top positions in the staff culture.

Loss of Nimbleness: The company has been able to test new capabilities in one agency before rolling out to others.

Being smaller, it is easy to validate the assumptions and to implement them swiftly.

Conflict of Interest: Codelattice resolves the client concerns with its

The key to immortality is existence worth remembering & reinventing yourself before the nal day arrives.

We make you Digitally Immortal®

robust confidentiality framework and team insulation process.

Leverage Technology: Codelattice has enhanced its capabilities by upgrading the technology and has set up a mature process to offer full-fledged services.

Moving towards the Unwavering Future “In day-to-day life, our experience with AI might involve asking Siri to type a mail or place a call that can be termed as cool and convenient”, asserts Ashar, an AI expert of Codelattice. To achieve its finest level in the digital segment, Codelattice would continue to invest in unique products and to support the number of startups by providing a robust technical support.

The company is also funding various innovative startups through its Angel Funding Arm-Venture Vault Innovations.

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Elearnmarkets A Spearhead in Providing Excellent Online Financial Education

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he financial market is undergoing a low penetration which can be considered as a challenge as well as an opportunity for the stock market investors. Also, internet connectivity is becoming accessible, affordable, and efficient across the country which is assisting in increasing the financial market penetration.

Due to these evolving trends, more and more people are seeking for learning and research support in the growing financial segment.

One such leading organization which assists people in becoming financially educated is the Elearnmarkets. The company was established with a solid vision of making Indians aware of the opportunities for creating wealth in Indian Equity Market by 2020.

The company provides effective learning via Elearnmarkets.com and financial market analytics through its StockEdge Application.

Vineet Patawari Co-founder & CEO

The Vibrant Triad of Elearnmarkets An MBA graduate, with ACS & ACA, Vivek Bajaj is the eminent Co-founder of Elearnmarkets who holds an extensive experience of more than a decade in the financial market as an analyst, trader, and trainer. Vivek has flawlessly handled various professional analytic tools and has successfully identified the power of data and right analytics. He is also taking high efforts to empower the ecosystem towards right learning and right analytics.

Vinay Pagaria Vivek Bajaj Founding Director

Co-founder & Director-Technology

Vinay Pagaria, another key person in this triad, is the Co-founder of the company and completed DISA course from ICAI. He has a rich experience of over fifteen years in the domain of systems analysis, assurance, software design, and development. Being a chartered accountant with a perfect coding ability, he has created various platforms related to finance. He has a deep passion for mathematics and his core strength lies in understanding the data and converting it into decision making parameters with the implementation of latest technologies.

The third dynamic person in the triad is Vineet Patawari, the Co-founder and CEO of Elearnmarkets. Vineet is an MBA graduate & an ACA and possesses a strong passion for building digital products, and business ecosystem with a specific focus on creating a framework for innovative knowledge delivery in society. He has a core interest in blogging on recreational mathematics, digital marketing, traveling, and teaching.

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Unique Platforms and Applications of the Company Elearnmarkets (ELM) is an exclusive web and mobile app platform for learning and certification on various aspects of financial markets through practical orientation, gamification, moviefication, and interactive learning.

The company accurately recognized that the lack of financial education among the people is hampering the economic growth of India and this scenario made Elearnmarkets spread financial literacy in multiple ways to make every Indian financially aware.

This innovative platform seamlessly bridges the financial education gaps and intends to meet the lifetime needs of learning finance, tracking financial markets, and earning & managing money in a compact and modest manner.

StockEdge is the newer and interactive application to make effective research in the financial markets. It is a ‘Value-for-Money’ fintech tool that empowers the stock investors and traders for better decision making through Automated Analytics and Data Visualization. StockEdge is India’s fastest growing stock market tool with over 8, 00,000 downloads and highest ratings on play store. The application comprises of the excellent user interface and predefined powerful analytics which facilitates a stock market investor to perform his own research more efficiently.

Chasing the Goal of Client Satisfaction with its Advanced Approaches Currently, Elearnmarkets has set its complete focus on the advancements of

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StockEdge application. It is a distinctive research and analytics platform. This unique application allows its users to perform fundamental, technical, and derivatives research in an interactive way to understand the framework.

While reviewing the StockEdge app, Bal Patil, Professor of Entrepreneurship, asserts “I have seen many innovations in my life because teaching entrepreneurship is my passion and my work. This innovation which I have seen in the last two years is going to be something like what Dhirubhai Ambani did to the stock market in that decade.” He also adds, “Many things that I did not know about stock market, I came to know because of the StockEdge. These young boys have done a wonderful job of collecting data and dissimilating it in a very simple form in the form of tool.”

The StockEdge application is running flawlessly with the top rating of 4.7 out of 5 which is the highest in the financial category of apps on the Google Play Store and the high demand for this app can be witnessed with its 15000+ happy reviewers.

Foreseeing a Glorious Future On discussing the future prospects of the company, the triad says, “We wish to provide a world-class, easy to understand technology with high values and implement analysis on a mobile platform to all the participants by continuously adding tools and scans.” They also articulate, “Through StockEdge, we are trying to capture the massive lack of knowledge regarding the financial market concepts and this is helping us to be a forerunner in the industry.”

We are heading with a mission of taking online nancial education to a new level.

Our mission is to Simplify Finance

Elearnmarkets is planning to impart practical learning experience to thousands of learners across the country and is further empowering with easy-to-use research inputs via StockEdge app. The company is also working on implementing the advanced technologies through which they will be disseminating knowledge, experience, powerful research, and useful data. It is also looking forward to make the best utilization of the technology for the betterment of financial education and to analyze the power of self-analysis in the stock markets.

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A One-Stop Solution Provider for E-Payment Services

Ken Berke

President & Co-founder

Keith Marks CEO & Co-founder

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Interview With Insights Success

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oday, the e-Payment systems are gaining much popularity due to its intact and secure performance. They have been improving the quality of human lives by providing ease of the payments for online transactions. However, many organizations are emerging with the new concepts and ideas to enhance the electronic payment services.

In an interview with Insights Success, Ken Berke, the Co-founder & President of PayQwick, gave some perspective views which highlights the unique and distinct electronic payment services the company offers its customers which make flawless transactions in a most secured way.

1. Kindly tell us about your company.

PayQwick is a compliance-based electronic payment hub that empowers legal cannabis commerce throughout the entire cannabis supply chain, from seed-to-sale. PayQwick enables electronic payments between growers/manufacturer/dispensaries/reta ilers and all of their service providers, like landlords, attorneys, accountants, testing labs, and non-cannabis product suppliers (B2B); and between dispensaries/retailers and their patients/customers (B2C).

Because PayQwick takes the cash out of the cannabis transaction, Forbes Magazine has labeled PayQwick “The PayPal® of Pot.” With regard to payments from patients/customers to dispensaries/retailers, the PayQwick app works exactly like the Starbucks® app or card, allowing patients/customers to pay electronically at the cash register.

2. What kind of services and solutions does your company provide that makes you stand out from the competitors?

PayQwick’s full suite of services for

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cannabis businesses, consumers and ancillary businesses are listed below.

Importantly, all of these functions can be accessed on a desktop computer or even on a smartphone or tablet computer because the PayQwick App is currently available in the Apple App Store and the Google Play Store.

Cannabis consumers can transfer (load) funds into their PayQwick account electronically via an ACH transfer from their bank. Soon, consumers will be able to transfer funds into their PayQwick account from their credit/debit card.

The Retailers/Dispensaries can accept payment from Consumers electronically, instead of in cash, when the Consumer uses the PayQwick smartphone app. When Retailers/Dispensaries accept payment from Consumers via PayQwick, PayQwick’s software re-allocates the money from the Consumer’s PayQwick account to the Retailer/Dispensary’s PayQwick subaccount. With PayQwick’s Businessto-Business (B2B) electronic payment hub, Cultivators, Manufacturers, Retailers, and Dispensaries can pay for inventory and receive payments electronically this same way so that no cash need trade hands.

We provide safe, easy and secure way for cannabis businesses to pay and get paid electronically

3. Kindly brief us about the innovative industry trends?

The most innovative industry trends today involve eCommerce cannabis transactions. In the Business-toBusiness (B2B) space, there are websites that allow cultivators and manufacturers to list their items for sale on a website – think Amazon.

These websites are typically referred to as “Exchanges.” Without PayQwick, these orders are all paid cash-ondelivery (COD), which creates a huge security and public safety risk for the delivery drivers because after making 5-10 deliveries in a day, they are driving around with $100,000$200,000 in cash in their truck. With PayQwick, the customers need not to carry cash due to online payment system.

In the Business-to-Consumer (B2C) space, delivery services and dispensaries/retailers are building websites that allow their patients/customers to order online.

Patients/customers login to the applicable website and select the items they want to buy, dropping them into a shopping cart. Without PayQwick, these orders are all paid cash-ondelivery (COD), which creates a huge security and public safety risk for the delivery drivers because they are driving around with large sums of cash in their car. With PayQwick, payment can be made electronically online or via debit/credit card at the consumer’s front door.

4. Briefly, tell us about the CEO/Founder of the company.

PayQwick has two Co-founders. The Co-founder and CEO, Keith Marks, has more than 30 years of experience in real estate, corporate finance, and restructuring. Over the last several years, he has overseen the acquisition and disposition of 235 service stations and sites in the Western United States.

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Over his career, he has completed in excess of 500 transactions valued at more than $6.5 billion. Mr. Marks, along with a core group of strategic partners, owned or managed several other companies. Mr. Marks has a Juris Doctorate from Southwestern University School of Law and a Bachelor of Science in Real Estate/Finance from Arizona State University.

PayQwick’s second unique strategy involves complete openness and transparency with (a) our regulators (typically, each state’s Department of Financial Institutions), (b) our partner banks/credit unions and (c) with our clients. Only by being open and transparent with all of our stakeholders can PayQwick achieve long-term success and help to normalize and legitimize the cannabis industry.

The other Co-founder and President, Ken Berke, is a California-licensed attorney with over 30 years of experience. In 2014, Mr. Berke combined his legal, business, and regulatory compliance expertise to co-found PayQwick. As PayQwick’s President and an attorney, he has played an integral role in creating PayQwick’s BSA/AML and state law compliance programs. Additionally, through developing PayQwick, Mr. Berke has gained extensive experience implementing cash management protocols for cannabis businesses, which has greatly helped PayQwick’s partner banks minimize the amount of cash they handle when working with legal cannabis businesses.

6. Kindly brief us about the most satisfactory experience with a client.

What kind of game-changing services have you provided them?

One of our cultivator clients called me with this story: The business was family run; it was run by the mom, dad, and son. Normally, the dad or son made deliveries to dispensaries. One day, the dad and son were busy, so the mom decided she would make the deliveries. After making her morning deliveries, mom wanted to stop for lunch. To her surprise, she had accumulated $50,000 in cash with her.

She had no idea what to do with the cash when she stopped to go into a restaurant. Should she bring it with her? Should she leave it in the car? She couldn’t decide what to do and was scared. Then, an epiphany hit her.

“Oh My God! My husband and son are driving around all the time with this much cash, and often more. I am putting them in terrible danger every day!” When she got back to her office, she immediately called PayQwick and signed up for an account so her dispensary clients could pay her electronically instead of in cash.

5. Kindly brief us about the unique strategies that you use in your company.

First and foremost, PayQwick is a compliance company. So, one of PayQwick’s key strategies involves strict compliance. Although PayQwick is not a bank, it is a financial institution and is governed by the Bank Secrecy Act (BSA) and the Anti Money Laundering laws (AML). PayQwick has the most robust BSA/AML Compliance Programs in the cannabis industry. Our BSA/AML Compliance Programs have been reviewed by the FDIC (which regulates banks), the NCUA (which regulates credit unions), our bank/credit union partners,third party auditors, and by multiple state regulators.

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7. How do you work on your longterm relationship with your clients?

Because of the vast suite of services PayQwick provides and because of the extensive due diligence PayQwick’s conducts when onboarding new clients and periodically thereafter, our clients stay with PayQwick for the long term.

For example, PayQwick conducts

periodic on-site inspections of our clients’ facilities to ensure the businesses are operating in compliance with state law. We share the results of these inspections with our clients, so they can fix any problems we identify before the state regulator does his/her inspection and issues a citation for the violation. By helping cannabis businesses “stay in business,” we foster long-term relationships with our clients.

8.What are the values and factors that you attribute your success to?

Also, suggest the one quote which adorns your company very well.

We attribute our success to transparency and openness with our regulators and our partner banks/credit unions and to a strict focus on compliance, which comes for our two co-founders. Valuing compliance starts at the top of any organization. If the owners don’t stress compliance, no one in the organization will either.

“PayQwick is one of the few cannabisrelated money transmitters that has gotten buy-in from state regulators. To get their endorsement and blessing – I would say you’re probably doing something right.” Hilary Bricken, Harris Bricken, Cannabis Attorneys, and Authors of the CannaLaw Blog.

9. What are the future advancements of your company and how well equipped are you?

Our future is very bright. We are licensed, operational and/or approved for our licenses in Washington, Oregon, California, Arizona, Nevada, Alaska, and Michigan. We are expanding to Massachusetts, Maine, Maryland, Pennsylvania, Ohio, Florida and every state that has legalized medicinal or adult-use (recreational) cannabis.

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Secrets to Make the

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Business Decisions

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ecision making is one of the most crucial factors while running the business. To bring various innovations in managing the business every entrepreneur craves hard to make the best possible decisions. Hence, it is essential that every decision, no matter what is its perceived importance, must be made with the best intentions and the organization’s best interests.

While the principles might be same, but there are plenty of techniques and tools that can be used to make an effective decision. Here are the unexplored factors discussed which should be taken into consideration while making the best optimal choices. These secrets flawlessly combine problem-solving and decision-making strategies while making complex decisions in the challenging situations.

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Knowledge Insight Make a Detailed Analysis of the Situation Before one starts to make a decision, it is pivotal to have a deep-neck analysis of the situation. The main objective may be approached in the isolation, but it is more likely that there are a number of interrelated factors to consider which could make the change counterproductive.

Once the root cause is revealed, one should define the problem to extract more information and implement inductive reasoning to draw sound conclusions from the facts.

Generate the Finest Alternatives As one explores wider options, it is more likely to reach a better final decision. Thus, generating a number of different options may seem to make the decision more complex at once, but this act of coming up with number of alternatives forces one to dig deeper and look at the problem from different aspects. In this way, one can implement a variety of creative thinking techniques which can assist to step out of the normal thinking patterns and generate truly innovative solutions.

Explore the Options Once the realistic alternatives are gathered, it is the time to evaluate the feasibility, implications, and the risks related to every alternative. Almost every decision involves some degree of risk and for this purpose risk analysis is preferred to evaluate the probability of adverse events occurring and the overall cost to fix the issue.

Another way to evaluate the options is to consider the potential consequences of each of them. There are numerous tools available online that help to evaluate a decision’s significance from different outlooks. Other

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considerations include adequate resources and the solutions that best match to the objectives which will apparently make the decision work in a longer term. Also, cost-benefit analysis and financial forecasting can also calculate promising financial alternatives for the businesses.

Pick the Best Solution The next step of evaluating the options is to select the best solution. If one particular alternative is better than the rest, then it is obvious to choose that alternative.

If the decision is being made in a group, there are a number of excellent tools and techniques which help to reach out to a better group decision.

When anonymity is imperative, there may be some conflicts between the decision makers or there may be a tendency for certain individuals to dominate the process. To deal with this scenario, significant techniques can be implemented to reach to a fair and impartial decision. Such techniques use cycles of anonymous, written discussion and argument, and are managed by a facilitator. Also, the participants do not see each other and sometimes they don’t even know who else is involved.

Estimate the Plan With all the efforts and hard work invested in evaluating and selecting the alternatives, it can be tempting to surge ahead at this stage. The final decision is as good as the facts and research; one has used to create it. Hence, it becomes mandatory to make sure that the information is trustworthy and genuine, which helps to avoid the confirmation bias which is usually termed as the psychological bias in decision making.

Evaluating the plan include the discussion of introductory conclusions with the important stakeholders who would spot the faults, make recommendations, and support the conclusions. Also one has to make a review whether the common decisionmaking problems like escalating commitment, over-confidence, or group thinking may have weakened the process. Also, checking the logical structure of the process makes sure that a well-founded and consistent decision emerges at the end.

Conveying the Decision & Acting Accordingly Once the final decision is made, it needs to be communicated to everyone in an appealing and inspiring way. It can be implemented by involving the employees in discussing the whole process of the decision making. The more information one provides about the projected risks, the more likely people will be in support of the decision.

Making impulsive business decisions can either make or break a business.

Altering business practices with incomplete knowledge can lead to the irreversible consequences. Down the line, not every decision has a positive or negative impact. Sometimes, looking in-between the lines prove to be beneficial for the organization. This is where having a strong management team or an additional expertise comes into the role. This expertise not only help an entrepreneur to analyze all sides of an issue but also improve the chances of making a keen business decision in the company’s best interest.

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New Trends in the

Business in 2018 T

he world has seen a paradigm shift in the way it conducts its business, especially in the last decade.

Changes brought in by said shift have resulted in changes in organizations’ operations, marketing as well as general management. The chief reason behind this is changing in consumer behavior (where consumers are mostly Millennial and Generation Z). With the advent of the high-speed internet that is accessible to most, information is at our immediate disposal. As a result, well-informed decision-making has become easier. Organizations need to tap this niche, create relevant content to aid consumers’ decision-making and swing them in their favor. Needlessly to say, they must be at the top of their game and ensure they are armed with the best products and flawless services. To facilitate this, a few pointers can be kept in mind.

Firstly, let us assure our customers that they are always on our minds; let us upgrade the user experience. If we haven’t already, let us introduce Artificial Intelligence (AI). This can not only be imbibed in CRM platforms but also on Social Media. With the help of a few bots, especially Chatbots, consumers can have a personalized interaction with our brand, thus resulting in user delight. Lessening the turnaround time (TAT) can also be achieved through this.

On the other hand, let us also team up with influencers, micro-influencers and opinion leaders to make our brand more approachable, more exclusive. Protection of user data is another domain we must invest heavily in. With news of data leaks doing the rounds, cybersecurity is a growing concern among stakeholders. We must invest smartly to mitigate such breaches, again with the help of AI.

there can be many new approaches for this. How can we remain relevant and yet counter our competition? By understanding well our consumers’ requirement, creating a buzz around our products/services through online-offline integration, and astutely responding to the demand-supply; all these falling under the umbrella of disruptive business models.

Personalization of communication has been playing a key role in our marketing and this will, most emphatically, continue. Shooting emailers to a huge database is not going to ensure leads and conversions, but dividing and classifying this database and sending targeted communication will be the game changer. On the other hand, users are also wary of content/information avalanche.

Our brands can be differentiated by imparting information that is germane and easily comprehended, thus meeting target audience’s needs and our business goals. Videos, hence, are the go-to medium to make said communication worthwhile and avoiding consumer burn-out, an apt instrument of storytelling.

The Marriage of location-based marketing with digital marketing is another aspect that can extensively be looked into in 2018. While real-time marketing discerns our prospective consumer’s requirement “real-time”, locationbased marketing enables the detection of this need through their mobile devices, alerting consumers about products/services near them to meet such a requirement.

This ultimately requires the end user to opt-in, augmenting response and engagement rates, taking care of privacy concerns and minimizing bounces and ad spends.

Another mantra that we must continue to chant is staying relevant and sustainable. Though not a novel concept,

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About the Author A passionate advocate and practitioner of Digital Marketing, Anyatama Ghosh manages Marketing & Communication of travel giants Abercrombie & Kent India. Anyatama is an MBA Graduate with dual specialization in Finance & Marketing. She is a qualied professional who seeks to leverage experience and business acumen as well as learn from accomplished peers, while continuing to work in the industry.

She is a proactive learner with a air Anyatama Ghosh for adopting emerging trends and Deputy Manager- Marketing addressing industry requirements to achieve organizational objectives & protability norms. Anyatama is also an Effective communicator & negotiator with strong analytical, problem-solving and organizational abilities. She is an avid reader, an ardent photographer, and loves to travel.

Anyatama’s motto is to LEARN, UNLEARN, And RELEARN. She wants to carve a niche in the corporate world by contributing her best to achieve excellent results for the organization and in the process, and to enhance and expand her skills as well as knowledge and prove to be an asset for the organization.

User-generated content is another concept that will always remain relevant, be it 2008 or 2018. There can be no better influencer than the genuine users who share their content, thus humanizing the brand. UGC’s contribution towards successful marketing campaigns is noteworthy. For some brands, UGC is often more effective than traditional advertising. It also creates online brand engagement. This results in more content sharing, leading to more and more reach. Conversions and lead-generation increases with such wide reach.

With permutations and combinations in the algorithm of Social Media, brands need to be sharper about their ad-

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spends. Advertising on Social Media is tipped to become even more competitive and a right mix of spending on each channel is desirable. Therefore, proper research before investing is a must, followed by the framing of strategies to best utilize monetary resources at our disposal.

Reshaping our business can result from redefining and supporting our employees’ work-life balance. Despite bots and AI and Machine Learning and Augmented Reality among many others, human resource remains every organization’s blood and bones. Diligent tending of said resources can guarantee the longevity of our business.

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Go Fish Entertainment An Expert in Delivering Exceptional Services in the Entertainment Marketing Industry

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oday, crafting and creating a unique ‘brand’ in the market space is not only about advertising and publicizing but also focusing on the positive vibes of the brand. Hence, the brand should always be nurtured to deliver the most real expression as it creates a unique image which stands for the entire identity and the existence of the brand. Keeping a strong vision of creating a precise image of the brand and expanding its own spectrum of exceptional services is what Go Fish Entertainment is best at.

Go Fish Entertainment is the leading company in the entertainment marketing industry which is proficient in delivering services like celebrity management, entertainment marketing, sports marketing, media sales, and content creation & production. The company’s focus has always been on creating and reinforcing delightful experience for its clients as client-relationship and their satisfaction is at the core of Go Fish. The company works closely with the leading advertisers and celebrities depending on their varying requirements in this vibrant segment of the entertainment industry.

Go Fish’s USP lies in creating value to every project and providing strategic solutions to its clients which has assisted the company to stand on the crest of the wave. Its clientele include the most renowned companies in various industry segments like Havells, Philips, Volvo, CEAT, Hero Cycles, Colgate, BMW, Tupperware, Airtel, Reebok, Dairy Milk, Mountain Dew,and many more.

Sajay Moolankodan Co-founder & Director

A Cluster of Innovative Services

Go Fish is positioned as the foremost offline marketplace for the entertainment marketing. The company is adept in providing diverse services like product placement in feature films, co-branded association, content amplification, entertainment media planning, and buying, etc. It also provides e2e celebrity engagement solutions which embrace numerous activities like preplanning, research and recommendations, execution, management, and handling financial settlements. The company also performs effective sports marketing which includes branding and sponsorships for various sporting events and creates brand awareness through it.

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A Zealous and Compassionate Leader of Go Fish A dedicated persona, who always competes with his previous achievements, is Sajay Moolankodan, the Co-founder & Director of Go Fish. He is a young media professional who has an extensive experience of over two decades in launching, building, and leading business. With his strong business acumen, Sajay started his entrepreneurial journey in 1998 and later on founded Go Fish in 2005 with two more business partners.

Under his leadership, Go Fish is counted among the leading agencies in the entertainment marketing domain.

His best management skills have uplifted him to get the position of leader and made him captaining fairly large teams in the various companies along with diversifying in the technology-led innovative marketing.

He keeps re-inventing himself in this fast-changing media landscape to avoid getting obsolete. It is this zeal in Sajay which helped him to build and grow his business.

Paving its Way Full of Challenges with an Encouraging Approach “The unpredictability of 2017 had raised doubts and had made us go slow on the future investments and newer businesses. But with this new financial year 2018, no doubt, it will shape our vision for the coming years”, says Sajay. The work culture of Go Fish is highly positive and influencing which takes every task as a new challenge and the team roll-up their sleeves to

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face any obstacles. The confident approach of Go Fish’s professionals creates a new window of reinventing themselves which turns it into the company’s favor. The volatile economy is a vital part of the advertising or media activities which has given the company a handful of opportunities to identify newer and cost-effective media platforms for their clients, assisting in opening newer business avenues.

Go Fish is the most trusted and innovative company in the industry which continually sets its eye on providing every entertainment marketing requirements under one roof. The company also believes that their deep understanding of the media entertainment space is the most critical ingredient which works for them and thus surpasses the client’s expectations.

Forecasting an Augmented Future While enunciating the future of Go Fish, Sajay optimistically says, “We are fortunate to be constantly approached for the interesting projects.

We are at the cusp of changing times and this phase is extremely favorable for our company. We are hoping to be able to make the best when the sun shines.”

We endeavor to deliver an exceptional service by providing an enriching experience to our clients

prove to be beneficial for the marketers to convey their messages to their customers with an accurate platform.

Go Fish is looking forward adding a lot of additional value to the projects irrespective of the market scenario and budgets.

Go Fish has signed on two major projects which would be rolled out in 2018-19. One of these projects is building a celebrity-driven platform which is to be launched in the early phase of 2019. Another astounding project that the company is working on is the development of an innovative marketing tech-platform which will

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Maxbyte Technologies Driving the Industrial Digital Transformation

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he new-age Indian firms are evolving on a global stage in gigantic ways and charging up their game with discoveries.

They are extending advanced analytics to artificial intelligence for better and edge level decision-making. Moreover, there are various innovative trends that are disrupting the Indian industry. These trends involve the evolution of aftermarket intelligence, cross-industry collaborations, Omni-channel customer engagement, increased adoption of virtual reality and augmented reality coupled with the internet of things & enterprise applications.

Keeping in mind the following alterations, the emerging enterprises are influencing and introducing new products in the Indian business market and transforming lives of millions. These companies are shaping the future by embracing innovation.

One such innovative tech-enabled company is Maxbyte Technologies Pvt Ltd, situated at Coimbatore. The enterprise is transforming into a truly global multinational enterprise offering innovative solutions in latest and advanced technologies. It provides with facilities by which its resources are able to continuously implement new-age ideas and convert into innovative and meaningful use cases designed to solve real-world problems and needs. The company focuses on adopting cutting-edge technologies to develop products and solutions that increase the operational efficiency of the asset lifecycle.

Maxbyte Team Pioneering Leaders of the Enterprise Ramshankar C. S is the CEO at Maxbyte Technologies and has a fabulous experience in working with various MNC corporate companies. His deep business acumen has assisted him to comprehend both sides of the coin, as a customer and also as a service provider. He wears many hats of responsibilities which include investor & stakeholder management, financial prudence, overlooking delighted customers and prompt project deliveries, and ensuring motivated employees. Ram is the driving force for Maxbyte’s adoption of new technologies and building culture of innovation & design thinking. He paves a creative way for the company employees, helping them to develop their technology skills.

The company expanded with the help of its innovative Co-founders, Srisabarinathan, the Chief Customer Officer and Viswanathan, the Chief Technology Officer at Maxbyte. Sabari works closely with the customers and understand their problems and needs and comes up with innovative solutions and business models to help them. Viswanathan drives the

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esearch and development team for innovative solutions based on next generation technologies.

Also, the company is well mentored on the innovations by Saravana Kumar, the CEO of Biztalk360, who has launched successful and innovative products. He brings the external view on the innovations and drives them right to the successful path. The leadership team as a whole act as the driving force for Maxbyte’s adoption of new technologies and building culture of innovation & design thinking. The company paves a creative platform for the employees, helping them to hone their technology skills and experiment their ideas.

Innovative Products and Services Maxbyte Technologies constantly innovate its products and services to satisfy its customers. It believes in monitoring the advancements in the technology. The company’s product ‘byteFACTORY’ helps its customers to enhance the productivity and reduces machine downtime by means of a curated innovative slant on connecting machines and universal applications.

Its creative technology platform ‘Neero’ offers innovative solutions for water purification and treatment. The company provides tech-enabled solutions with an innovation culture to its customers, which includes digital transformation consulting, the architecture for business solutions, embedded and IoT hardware solutions, development of web and mobile applications and managed services of implementations. These smart operations solutions and services offered by the company truly aim to connect the physical and digital world.

Standing Out Amongst the Crowd The company is a one-stop shop for its customers with the growing needs of

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industrial internet of things and wide adoption of fourth industrial revolution. It satisfies its customers to an enormous extent by its end-to-end solution ownership. It has a right mix of qualified resources that are trained in respective domains like sensors, embedded engineering, web technologies, mobility, immersive technologies, engineering design, and management. To balance these resources and for attaining consistency in innovation, the company has ‘State of the Art Technology Development’ and ‘Edge Device Development’ centers located at Coimbatore.

Sometimes Innovative services and solutions are not enough to satisfy the customers. Maxbyte strives hard to achieve the milestones and goes the extra mile outside the technology for its solutions to succeed. Company’s curated approach based on trust and motivation with a mixture of consulting, technology, and management leads to outshine other competitors. This helps each and every customer to come onboard, embrace the solution, and reap its benefits.

The Success Saga With the growing technology, almost all the industries are in drive for the continuous improvement in one or the other way. In the fourth industrial revolution, the companies are relying on the cyber-physical systems to deliver the values of improvement of the production & quality and the reduction of downtimes & costs.

Around this industrial revolution, Maxbyte is overwhelmed by its customer response and is driven to create a chain of innovative products and solutions. This enables the enterprise to gain strategic customers across different domains and recognized as one of the successful leading innovative companies in India.

Excellence and Innovation are the integral part of our growth values

Future Perspective of Maxbyte The enterprise focuses on the future with its dedicated research and development team that is working on solutions that will be prompted in the new-age technology curve. It is operating on innovative solutions that will integrate robotics, artificial intelligence, blockchain and robotic process automation for the best use of its customers. The company is also expanding its centers within different cities of India including Mumbai, Pune, and Bangalore and across the globe including UAE, Europe, and the US to take its innovations beyond the horizons.

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UNOCOIN TECHNOLOGIES A Prominent Organization Delivering Unique Bitcoin Services

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ith each passing year, crypto assets are becoming more diversified and gradually gaining a firm foothold in the real economy through numerous services related to their storage. The Blockchain technology which circulates the crypto assets, is offering plenty of potential users to both financial & non-financial corporations. This technology has brought a great innovation in the financial sphere. Additionally, the virtual currencies are making a swift move in the payment processing and traditional financial processes.

One such organization which is all set to make radical changes in crypto-currency trading is, Unocoin Technologies, which has a vivid goal of ‘Bringing Bitcoins to Billions’. Unocoin is engaged in providing a bunch of integrated crypto assets services that includes purchasing, selling, and storing of the crypto assets. Unocoin’s unique Merchant Gateway and PoS application platforms offer the most exclusive benefits to its merchants that eliminate the volatility risk, transaction fee, and chargebacks.

Sathvik Vishwanath CEO & Co-founder

Unocoin assures the unified and convenient trading of digital assets and working efficiently on a multi-crypto assets exchange policy, which supports the alternate assets like Bitcoin, Bitcoin Gold, Bitcoin Cash, Ether, Litcoin, Ripple, and many more. The giant companies like Blume Ventures, Future Perfect Ventures, Draper’s Boost Barry Silber’s Digital Currency Group, etc. in the venture business, are aiding Unocoin financially for its unique approach.

The Leading Light of Unocoin

The dynamic Co-founder and CEO, Sathvik Vishwanath was always passionate about the innovative and disruptive technologies. However, this successful entrepreneur began his career with working in Venture Next, a company that dealt with custom scripting for the businesses in the virtual world. During his tenure, he was introduced to the bitcoin concept. Once gaining sufficient knowledge about the same, he founded Coinmonk Ventures; which was established with a sole purpose to bring Bitcoin awareness among the people. Sathvik even organized a conference, named as ‘Global Bitcoin Conference’ in 2013, which was obliged to serve the same purpose. The success of

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this conference initiated the rise of the Unocoin Technologies in the venture industry.

Unocoin’s Comprehensive Set of Unique Services With its exclusive services and unique platforms, Unocoin is flourishing the crypto assets industry. As secure and punctual delivery of the orders is the prime concern in today’s time, this issue is perfectly resolved by Unocoin’s OTC (Over-the-Counter) service. The transactions occurring through OTC are excluding the operational fees and on the same, which is an added advantage for the users. The company’s cutting-edge SBP (Systematic Buying Plan) service averages the cost of a Bitcoin and offers a strategic technique to acquire bitcoin on a periodical basis in small quantities rather than buying all of them at once. SBP is a unique service with which the users can commit a fixed amount from their respective wallets.

For the flawless transaction via BTC, Unocoin’s Merchant Gateway application is an effective technique, specially designed for the merchants and operates impeccably on both the Android and iOS devices. The company has also introduced an innovative ‘Meetups’ platform, with which the company’s customer support team delivers the information about the products to its clients. Besides these trailblazing services, it provides a broad spectrum of innovative products like the Strong Social Media Presence, Hackathons, etc. The company is also

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a pioneer in boosting its budding entrepreneurs through various sponsorships programs. It has recently invented magnificent Exchange and Trading applications for its customers with the best User Experience and UI Response Rate.

Vital Traits for Assured Success Unocoin is spearheading with a strong passion and consistency towards its goal. Its robust team is promptly handling the technology advancements and dealing with the legality issues of their products in the country. “The heart and soul of the Unocoin is about the innovation. This is what keeps the company glued to our clients”, Sathvik mentions.

Unocoin has always been achieving astounding customer experiences, and regarding this, Sathvik smilingly utters, “We are happy with the customers we have. So, keeping their concerns in mind, the most satisfactory compliments we received was regarding the SBP Plan, classic user accessibility of our website and applications, etc.” Unocoin is offering numerous ground-breaking services to its clients and its team of professionals always makes sure to surpass the client’s expectations by fixing their issues without fail.

We provide a secure way to buy, sell, store, use, and accept Bitcoin

on a crypto-related project. “We are constantly coming up with the groundbreaking ideas which make our company unique from the rest. We are always prepared to work against all odds. Whichever way the coin flips, we are prepared for both”, Sathvik confidently affirms, while discussing the future prospects of the company.

Unocoin is also working efficaciously to expand its roots across the globe in the coming years.

Future Summary Unocoin is undergoing a paradigm shift in the crypto assets epoch and heading swiftly with more than 1,200,000 users. Currently, its expert professionals are dedicatedly working

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Biz-outlook

Prospering Business with CSR Activity

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SR activities are growing even faster than other things to promote the business. CSR activities by the different company people provide two benefits; one for the company, though this they are promoting their company well and second, the benefit is that they help people to overcome any problem they have, or some also do this to increase social awareness.

If you still don’t know about the CSR activities for the business, then you have landed on the right page. Here in this article, you are going to read many such things about CSR activities for business which not only benefit your company but also give you a chance to help others. For example, you can provide free sanitized water to the people outside of your clinic, through this thirsty people get clean water, poor people get so much help and people also come to your clinic by looking your thinking to help people.

Swatch Bharat Abhiyan was the campaign organized by government for maintaining the cleanliness all around, and many people, celebrities, and other such known people take participate and it also for the awareness for people who don’t know how to keep their surroundings clean.

The Corporate Social Responsibility which is widely known as the CSR is a corporation’s initiatives to assess.

This takes the responsibility for the company’s effects on environmental and social wellbeing. The term CSR generally refers to the efforts that go beyond what may be required by regulators or environmental protection groups.

What is the concept of CSR? Corporate social responsibility is a business approach that gives to sustainable development by delivering economic, environmental and social benefits for all the stakeholders.

CSR is a wide area it has many definitions and different companies use this technique in different ways.

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What is the CSR campaign?

CSR means the company combines its own value with greater interests and takes action to make a positive impact.

They usually use “promotions,” “contact non-profit organizations, and focus on these charities.”

How CSR impacts the Business and why Corporate Social Responsibility Matters; Although, the companies that have been widely held in the past decades should only focus on their own bottom line, this idea has changed in the past decade. In fact, 66% of online consumers said they would pay more for products or services from social and environmental responsibility companies. The same survey also found that consumer product brands that are committed to sustainable development are better than unsustainable brands.

In addition to social awareness of potential consumer losses, corporate social responsibility also affects the company’s ability to attract top talent and may affect employee job satisfaction and retention. The next generation of employees entering the labor market is looking for employers through a clear and effective corporate social responsibility strategy. Companies that do not prioritize corporate social responsibility strategies may lose top talent.

In addition, companies practicing CSR are happier and more satisfied employees. This is because employees feel that they have a sense of purpose for socially aware employers. In addition, companies that perform corporate social responsibility tend to invest more resources in their employees and work hard to create a workplace where employees can return every day. Given that the current average service life of US employees is 4.2 years, the implementation of a broad and effective corporate social

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About the Author Imran Khan is the Founder of CSS organization and established the company in 2014. His only mission is to provide a website to everyone in India and this idea came into existence when Imran tried to develop his website edhole.com and faced severe issues regarding the development process. He always likes to take the risk in his business and is responsible for marketing and branding domains. Imran has an extensive experience in ofine Marketing and online marketing including the Google algorithm.

With the same vision and mission, Azid Khan, the Co-founder of CSS, started his journey with the company when he was pursuing his MCA. Azid is the pivotal pillar whose extreme help and support are taking the company to new heights.

Being a keen learner, he has a good knowledge of development & design and manages the operations of the company.

responsibility strategy can help employers retain their existing employees for a long time.

The rise of social media has also affected the importance of corporate social responsibility. Today, companies with immoral business practices are unprotected to social media and can seriously damage their reputation within hours. In addition, social media can also be used as a tool for companies that highlight corporate social responsibility or business ethics standards, thereby increasing sales, increasing audience coverage, and actively promoting free.

Examples of CSR that may help you grow your businessCSR techniques and social work can increase your sales

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Imran Khan Founder

and business. In today’s time, this is the strategy following many companies and big business owners to get more business. Many hospitals, clinics, and medical places can provide free drinking water outside this will help people and also advertise for your place. People will come to your place more for their treatment by seeing your true efforts.

By collecting funds or starting a campaign which helps people, or gives any awareness to them will be more liked by people and increase the chances that you will get a nice hike in your business rate. You can organize planting campaign in schools and colleges to make aware students about the importance of trees and greenery. If you own a coffee store, you can ask your coffee mug manufacturers to make them environmentally friendly and they can be reused. You can take your used cups for reusing them to plant trees.

If you have clothing brand you can help the kids, women, and men who got affected by any social or natural calamities, you can provide them organic clothes and make them aware about the importance of these clothes, so that your brand can be popular and on the other hand you will be able to help people, who really need that.

There are many ways to use this wide area of CSR for your business; you just need to think more unique ideas to help people through your business product.

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