The 10 Most Creative Interior Designers to Watch

www.insightssuccess.in December 2018

10 Creative Most

The

INTERIOR DESIGNERS TO WATCH

Editorial

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e often hear about the need to create social movements to tackle a number of entrenched global challenges such as promoting greater income equality, ending extreme proverty and combatting climate change. Technological revolution is a dramatic social change in an important structures brought about relatively quickly by the introduction of some new technology. Such revolutions have brought many of the major revolutions in human history and have very large long-term consequences; ethical assessment of the desirability of possible future technological revolutions in interior designing is a very important topic.

The Tiny House Movement is an intentional, inspired and admittedly adorable form of extreme downsizing and around 2.4 x 5 meters. Believe it or not, these pocket-sized dwellings have a rather strict system of classification. People might be surprised by this ideology and would have thought about who is buying these tiny houses. According to a research it is found that two-fifths of “tiny house people” are over 50 years old and 55% are women.

The Rise in Tiny House Movement

This concept is gradually being accepted and adopted worldwide and being environment friendly is one of the many reasons why people desire to create a more sustainable lifestyle. These tiny houses are proven to be energy efficient for numerous reasons and as they are small in size they require less lighting, heating as well as cooling the space.

The size of families seems to have become smaller in the recent decades.

It is cited as a kind of small-scale revolt against a culture of additional space, this traditional way of living is believed to be a sign of luxury and wealth and materialism. Such homes are about living simply, and yet still with everything you need. For many people it's about freedom from debt and having the economic freedom to live a bigger life, instead of having a bigger house.

The financial benefits of tiny houses are very much considerable as they can be built for less than the cost of most cars. They can also have same lifespan of a conventional home as they are built within the same quality.

There is a revolution of change going on in the interior industry where e-commerce interior design companies are offering great opportunities to work and grow. India is developing and people are becoming aware of their interiors so there is a vast opportunities for Interior designers in coming years. Moreover, this concept can prove financially viable for those for whom a home of their own remains a far-fetched idea for their whole life.

Shweta Priyadarshini Shweta Priyadarshini

Editor-in-Chief Pooja M. Bansal Managing Editor Shweta Priyadarshini Contributing Editors Rahul, Devasish, Ashwini Art & Design Head Amol Kamble Associate Designer Poonam, Shweta Art & Picture Editor Rahul Kavnekar Co-designer Shweta Ambilwade Business Development Manager Akansha Garewal Marketing Manager Dhruv Apte Sales Executives Sapna, Tejaswini Technical Head Swapnil Patil Technical Specialist Amar, Pratiksha Digital Marketing Manager Prashant, Rahul SME-SMO Executives Swati, Manoj Circulation Manager Tanaji sales@insightssuccess.com

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Interview

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Payal Kapoor Interior Designer Providing the Correct Balance of the Visual Appeal and the Correct Planning

SAV Architecture and Design

A Platform to Explore Multiple Curiosities between Places, Stories and Cultures

36 Top Mantras

6 Interior Designing Mantras that can Boost Attractiveness of Your Design

Articles

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Interior Talk

Vertical Garden: An Antidote to Urban Alienation from Nature

Cxo Standpoint

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Expert’s View Indians Developing the Skills to Expertise to Integrate Modernity with Tradition

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A Design Studio 18 Interior Designers & Consultants

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Aeiforia Architects Creating a Platter of Aesthetic Designs

Arch 10 Design Consultants

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Bringing Out-of-the-box and EfďŹ cient Solutions to the World of Design

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Athulya Reddy Interiors Intertwining Creativity into Everyday life

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Nabh Design & Associates

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Creating Unique and Immersive Interior Designing Experience

SHROFFLEoN

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Creating Classic and Timeless Designs that Work

Studio Emergence Providing Data Driven Design Solutions and Collaborating with Designers & Artists from Across the Globe

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Interior Designers Crafting Interiors that Exemplify Timeless Style

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nterior design is dened as the art and science of enhancing the interior of a space in order to create a polished and more aesthetically pleasing environment. An interior designer is someone trained to execute plans, research, coordinate, and manage decorative projects with authority. The profession of interior design is varied and includes space planning, conceptual development, site inspections, programming, research, communicating with the clients, project and construction management, and of course the execution of the desired design.

In Insights Success Magazine, we have introduced The 10 Most Creative Interior Designers to Watch, in order to create smart spaces and to deliver people choose their right Interior designers.

Assessing the scenario in versatile perceptions our magazine has brought into light the companies, who have aunted some excellent creative interior designing. This examined list will lessen the search of people to have perfect interior designing for them.

In this issue, we have featured A Design Studio an interior designer and consultant which is a provider of planning, design and delivery solutions for the built environment. It creates exceptional environments that meet design challenges whether they are for Indian house design or any other kind of interior project. Aeiforia Architects is amongst the frontrunners to offer best-in-class interior designing services including designing, consultation and complete contracting. Catering innovative solutions with all types of assurances about the quality and life of the buildings and a one-stop shop for the all the interior design requirements is what best describes the company.

Arch 10 Design Consultants is a privately-held fastgrowing architectural and interior design practice company that is a proven resort for all those trying to build a home from a house. It offers multidisciplinary services including Master Planning, Architecture, Interior Planning, Landscape Design, Signage, Project Advisory, and Construction Programming.

We have also chosen Athulya Reddy Interiors designer based in Hyderabad. The brand prides itself on simple elegance, and leans more towards contemporary fusion styles. It is committed to design excellence, and is dedicated to the creation of custom interiors. Nabh Design & Associates offers services “Interior Design Consultation & Turnkey Contracts”. It believes in creating spaces which are timeless, transformative, trendy.

SHROFFLEoN, a Mumbai based Architecture, Landscape, and Interior Design Studio, believes in doing such timeless projects which never go out of style. It offers comprehensive architectural, planning and consultancy services to institutional and private clients. The company is known to deliver innovative solutions which are a result of their association and collaboration with experienced structural, lighting, mechanical and landscape consultants. Studio Em ergence an exploratory design rm seeking out-of-the-box spatial solutions. Their interior as well as architectural projects are marked by a distinct incline towards geometrical dynamics – parametric design leading the way ahead. They offer collaboration to different architecture rms looking for parametric consultancy and also provide direct solution to the end users and developers.

Apart from this, we have chosen Payal Kapoor an interior designer providing the correct balance of the visual appeal and the correct planning which leverages its expertise in providing talent that suits ones need and SAV Architecture and Design a platform to explore multiple curiosities between places, stories and cultures.

Our in-house editors have also contributed articles such Vertical Garden: An Antidote to Urban Alienation from Nature and 6 Interior Designing Mantras that can Boost Attractiveness of Your Design.

Also, we have included articles on Indians Developing the Skills to Expertise to Integrate Modernity with Tradition written by Anish Motwani an Interior Designer, Project Consultant, Creativity Executer a Mumbai based design consultancy.

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Payal Kapoor Interior Designer

Payal Kapoor Interior Designer Providing the Correct Balance of the Visual Appeal and the Correct Planning 1. Tell us something about your company?

Vision is an interior-architectural design practice established by Ms Payal Kapoor in year 1991. Its team consists of competent team of professionals. i.e., Architects, MEP consultants, structural engineers, Civil Engineers, Interior Designers backed by our entire team of supervisors, upholsters, electricians, plumbers, carpenter, electrician, mason, polisher, POP etc. is headed

by Ms. Payal Kapoor an interior designer of an international repute and member of association of designers.

2. What kinds of ‘unique interior’ designing solutions or services are offered by your company at par with the current industry standards?

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The young and dynamic firm aims at creating a unique interior experience for every client on the basis of the brief given. Through our work we aim to enrich the overall experience of the client by providing the correct balance of the visual appeal and the correct planning.

Keeping in mind the budget, which is an essential and important factor to design a space, we have always had a reputation of being an innovative practice ,delivering satisfactory and creative end product.

3. Tell us something about the Founder/CEO of your company.

After graduation from the Interiors School in 1987, the Executive Director of Manasara, one of the leading Interior Design Houses in the country, handpicked her.

DECEMBER 2018

Interview with Insights Success After getting sufficient exposure at Manasara, she was offered a challenging opportunity by the promoters of “Dream City” and was appointed by them as senior advisor of their design firm “Craftsmen”. The projects by this firm were mostly executed on turnkey basis. She became conversant working with labour and all machinery at the grass root level something that is required if you want to get good craftsmanship, maintain timelines and work within budgets. Under her Supervision the company diversified from making panel doors and windows to excellent quality Furniture and executed a number of Projects on Turnkey Basis. In her own words Payal Kapoor says “After putting my efforts, I felt that my creativity and identity as an Interior Designer was being encroached upon. Hence, I decided to launch my own in 1991 and launched my own design firm by the name of “Visions”. Thus, began the process of institutionalization of her Design Genius.”

4. What is the current scenario of ‘interior designing’ segment according to you? How are you contributing to making it better?

Earlier the buildings designed across the globe provided instructive examples of sustainable solutions to building problems. Today the modern approach to interior and architecture has led to standardization and repetition of the designs due to easy accessibility to internet. In my point of view a lot of work today has been an outcome of ‘cut –copy –paste’ ideology. Also I feel sensitivity to nature is what is missing and of great concern today. We believe in creating a new and unique experience and space for each client depending on the brief, place, climate and financial constraints. Our firm thrives on creating sustainable buildings maximizing the natural light and ventilation as well as providing courtyards or landscaped gardens wherever possible instead of following the trend of building concrete jungles. We try to use the locally available materials that are climatically responsive and appropriate.

5. What tool/technique does your company use to deliver the safer, economical, and more artistic interior designs to the customers?

We at Visions believe in keeping transparency in terms of the design as well as the materials used. Our aim is to provide a long term solution to the clients in terms of low maintenance for which we suggest the use of those materials that are environmentally friendly and creates a

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safer and comfortable place for the users. For example using a lot of glass in external windows can definitely bring in a lot of natural light but Glass absorbs heat and acts as a greenhouse, hence are not suitable for hot climates. So every design is subjective to the place, climate, client’s choice as well as the budget.

Considering that in many cases we are supposed to design economically, we try not to compromise on the uniqueness and the creativity of the design. Following the ideology of less is more and keeping in mind the budget, we have always come up with a new and artistic design with the help of using alternative materials that might be cheaper in cost but helps in achieving an overall positive design experience. We also pride ourselves in working on design brief of client, his budgets and timelines yet keeping our aesthetic credibility intact, trendy and fresh.

6. What strategies/techniques do you follow to surpass the various interior disciplines such as fire-safety, architectural programming, cost estimating, civil engineering, and more? How are you shaping yourself to become extraordinary in this sector?

We ensure that there should always be an alternative escape route in the case of a fire. This can be difficult in buildings with open plan design or single staircase escape routes. A fire strategy sets out the means of escape and measures that have been put in place to prevent fire and, if one should occur, to limit its spread.

Fire strategies should be developed at the same time as the blueprint for the building. They are specific and tailored to each individual building.

Cost estimation should be there since the very first day of conceptualization as it provides the framework for cost control through the lifecycle of any initiative. Cost control is making sure you stay within the budget set during the cost estimating and cost planning processes.

Selection of materials, construction techniques, sourcing of materials and effective planning are some of the ways where we can estimate the cost throughout the process.

Civil engineering is one of the most important production activities that human affecting the natural environment. Among them, the construction materials production and use, engineering design, construction, use of the project after completed and removal after scrapped and other processes have to consume large amounts of energy, and continue to produce waste, and these issues

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will cause significant influence on ecological environment.

Therefore, as a pillar industry of the national economy, we not only need to develop civil engineering in order to meet the needs of economic and social development, but also pay attention to environmental protection, resource conservation, as well as promote sustainable development strategies.

7. What were the major challenges you faced at the initial phase and how did you overcome it? What were the opportunities that came your way through these challenges?

One of the biggest challengers young interior designers face is selling big ideas. Often times, you only have pictures or a floor plan to try and express the feel of an entire room. It’s hard to sell something that doesn’t physically exist. Do whatever it takes to get your ideas across. From fabric samples to mood boards, your clients will always appreciate the extra effort to help them understand the vision. Maintaning books was also a challenge in the initial phase from invoices to purchase orders, accounting can get overwhelming. Biggest challenge was to get the payments on time from the client even after completing the project on time.

8. Where is your company heading? How your company is benefiting your clients in this competitive world?

What is your success mantra?

We are above board in our practice and maintain complete transparency, comfort factor of client at all levels and work hand in glove as a team. After completing over 500 projects in different fields of hospitality, residential, institutes, saloons, spas, trains and restaurants we are aiming at doing the interior facelift in varied fields all across the globe. We feel that one person with an idea is equal to a thousand who have only opinions. We at visions are continuously striving to provide high quality Interior Solutions to our client’s at most reasonable prices. This commitment to quality has led us to implement a Total Quality Management (TQM) program in our organization, we also intend to achieve ISO status soon, this will act as further affirmation of our quality and would make us one of the few interior Design Houses in the world to have an ISO status. Also since our designs are not repetitive, each project is unique.

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9.

Share with us your piece of advice to the young entrepreneurs in the Interior Designing space.

For interior design firms, time management skills are a must. There are only so many hours in a day and dozens of things need to get done. Organizing your time allows you to budget your hours effectively, prioritize projects, and stay on schedule to meet your forever looming deadlines. Maybe your client wants the project done next month—or maybe next week.

Whatever the timeline may be, interior designers often find themselves working within tight turnarounds. This is where time management and organizational skills are really put to the test. One of the hardest roles of interior designers is introducing the latest trends, while maintaining a sense of timeless style. You don’t want your client to feel frustrated when a space is outdated after a few months. Staying on top of trends and knowing how to tastefully introduce them is one of the greatest creative skills for designers to master.

10. Please tell us about your current projects. Which are your serving domains?

We pride ourselves as one of the very few firms having had the opportunity to work on a variety of projects - trains, ships, simulators, heritage palace properties to trendy hotels, uber luxury homes, institutes, schools, offices, commercial malls, restaurants, bars and night clubs. Hence we do not capsulate ourselves in a typical mould or restrict ourselves to being generic. We like to experiment, work and put our best foot forward for all sorts of project relating to architectural interiors both on consultancy or turnkey basis.

11. How do you see the future of interior designers?

Tell us something about your upcoming services/plans.

We feel that this field is for very focused, innovative, hardworking and honest professionals who are willing to grow with time, it needs headwork, constant personal growth with time and trends. Hence anyone who is stagnant and not focused will lose out over a period of time. Competition is growing by heaps and bounds, hence this field requires constant research, keeping abreast with trends, sources, ever-growing materials in market. Also since the world is so shrink thanks to the social media and internet, one needs to have the art to adapt and imbibe quickly and move with times and set trends as front runners in this field.

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Vikrant Tike Principal Designer

Amita Kulkarni Founders & Principal Architect

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SAV

Interview with Insights Success

ARCHITECTURE

1. Tell us something about your company?

SAV is an international award winning architecture and design studio producing highly original, contemporary and intra-disciplinary work.

Design &

A Platform To Explore Multiple Curiosities

We see our studio as a platform to explore multiple curiosities between spaces, stories and culture.

Combining advanced digital technology with traditional craftsmanship we strive to create spaces that are experiential, evocative and extraordinary.

Between Places, Stories And Cultures

Founded in 2011, our work has already grown across different continents and involves a wide range of project portfolio consisting of landscapes, highrises, facades, mixed use masterplans, hotels, resorts, private houses, interiors, installations, exhibitions, furniture and objects.

3. Tell us something about the Founder/CEO of your company.

The founders, principal architect Amita Kulkarni and principal designer Vikrant Tike, are both alumni of the prestigious AA School of Architecture, London, and bring their varied interests to the table to create a wholistic offering. She obtained a master’s degree in Architecture and Urbanism, while he completed his undergraduate architectural studies and obtained a Post Graduate Diploma in Spatial Performance and Design. After the AA, they both worked for leading international design practices like Zaha Hadid and Norman Foster which helped to shape their current body of work.

2. What kinds of ‘unique interior’ designing solutions or services are offered by your company at par with the current industry standards?

As a design based studio, we focus a lot on bringing a unique story and experience to all our interior space.

Since we are a lot about fabrication and design, we offer unique and interesting ways of ‘making’ for our interior projects especially with furniture. Due to our training at the AA, both myself and Vikrant have the ability to bribe different design disciplines of architecture, interiors, graphics and furniture, which is

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great for our clients who get multiple inputs when they bring us to a project. We are also always adapting to different constraints of time, budgets and skills as well as fluidly interchanging between research, testing and fabricating.

4. What is the current scenario of ‘interior designing’ segment according to you? How are you contributing to making it better?

Being trained as architects, we see interiors as part of our living environment; an extension of our life and hence its critical to design our spaces that enhance and elevate our quality of living. All our interior projects are shaped from thinking rather than decorating, from experiencing rather than consuming, with a focus on the ‘why’ rather than the ‘what’.

5. What tool/technique does your company use to deliver the safer, economical, and more artistic interior designs to the customers?

We believe in a critical thought process, where we are not afraid to learn from mistakes, as well as have the ability to constantly grow and adapt to a changing world. That way we always like to upgrade our own outputs allowing to integrate new technologies to create healthier and effective solutions both for costs as well as resources in our interior projects.

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6. What strategies/techniques do you follow to surpass the various interior disciplines such as fire-safety, architectural programming, cost estimating, civil engineering, and more? How are you shaping yourself to become extraordinary in this sector?

We like to think through in a 360 degree manner when we are at concept stage itself. As a team we like to focus a lot of prefabrication as that allows for greater design and cost control. We are a team of architects, designers and makers and hence fabrication, engineering and material research form the core of our studio. This gives us extraordinary control in our details and execution of our innovative designs which otherwise would have been compromised due to lack of knowledge in both costs and making.

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What were the major challenges you faced at the initial phase and how did you overcome it? What were the opportunities that came your way through these challenges?

The great thing about a designer is that every challenge can be viewed as an opportunity to innovate, so we like to challenge our own working processes from time to time. One of the challenges particularly we find in India is the amount of interior work done on site resulting in higher timelines and costs as well as lower quality and workmanship as. We like to overcome this by ensuring most of our furniture is done off-site which gives greater control of designs as well as quality in our execution. Another major challenge is the value of design. Most clients will happily pay for consumer product but will find it difficult to pay design related costs as people don’t understand that greater design inputs will not only have quality in their spaces adding value to their everyday life as well ensure things are built with care and attention. However, we find that view is changing across India both within the industry as well as for the end consumer but much slower than the need.

8. Where is your company heading? How your company is benefiting your clients in this competitive world? What is your success mantra?

As designers from the 21st century, we believe in design and technological research as well as thinking agility in adapting to the future. We constantly think of our environment as a single global planet that we live on with limited resources.

That automates to our dedication in seeing resourcefulness as a key driver both in design and performance.

There is no success mantra for good design. It’s a constant effort and drives to grow better than the previous day and the ability to learn from your mistakes. For India we also constantly think laterally when it comes to designing better built environments as we greatly believe in working with reusing existing low-tech solutions that work sensitively and effectively.

9. Share with us your piece of advice to the young entrepreneurs in the Interior Designing space.

Currently India is an emerging place; wherein things are constantly changing, rapidly adapting and where we feel there is a huge opportunity in design ; especially interior design to make a huge difference to the kind and quality of spaces we are making. The only advise to anyone within the interior design space especially younger startups in India is ‘quality’ over ‘quantity’ as its very tempting to take a huge volume of work due to the surrounding context and situation ; but eventually dilutes everything from our thoughts, our products and eventually our space.

10. Please tell us about your current projects. Which are your serving domains?

One of the most interesting projects in the studio that we have recently completed is for a large 7000 soft open plan interiors for a design and communications agency that defines the ‘future of working environments’ by overlapping live, work and social spaces creatively. The other is an ongoing project that we have given considerable time is a boutique development of three large villas in Goa that compromise of three thoughtfully developed villas called the Sun, Moon and Earth. These villas define our emphasis on creating architecture and interior design redefining luxury as a series of narrative and timeless experiences.

11. How do you see the future of interior designers? Tell us something about your upcoming services/plans.

As a studio we are focusing a lot on understanding the ‘future of design’ especially within workplaces and living. For us working and living has become a flexible stretchable space that is getting more and more overlapped. A lot of new places like We work are capturing this, but we feel there is a huge potential still left to be explored where new technologies and methods of working change how we move beyond the technological era of the 1990’s to a more sociable, interweaved post dot-com physical spaces; that give high quality, flexible and much more experiential interior environments that have a strong connection with nature and communities.

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A Design Studio Interior Designers & Consultants

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ince the beginning of time, architecture and interior design have been subject to perpetual change. It is inspired by culture, tradition, changing values of the society and fleeting trends that change over time. Even today, the general population is embracing the impact of technological advancement in interior design quite well. The concept of smart houses is gaining forward momentum.

Homes are getting automated, ecofriendly designs are becoming pretty common and 3d software’s are revolutionizing the way we handle our designs.

A Design Studio is a team of young and vibrant design crusaders and a multi-disciplinary firm headed by some of the best & most creative interior designers in Mumbai. They are providers of planning, design and delivery solutions for the built environment. It creates exceptional

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environments that meet design challenges whether they are for Indian houses or any other kind of interior project. It is committed to integrating diversity and inclusion into every aspect of the working of the firm.

The firm is currently working on the design of residential premises, and the concepts of design that it is applying are contemporary and modern. It is also working on the plan of a media office with the design theme being quirky and funky. The team is also working on a retail project.

Apart from mainstream interior design the company also works on social media strategies for spreading awareness about the work. It has an active presence on social platforms such as Facebook, LinkedIn, Twitter, Instagram, Bloggers, Tumbler and more. The work is also marketed by way of blogs and articles that are

published in magazines and other mediums of the press.

‘Unique Interior’ Designing Solutions or Services The company takes initiatives that are always towards achieving something different from every project that it carries out. It makes sure to take into consideration the latest trends when planning a new design. The primary motive in preparing designs is to satiate the tastes and preferences of the clients, which is why they do not pursue standard design patterns or ideas. At A Design Studio, people also work across verticals such as residential, commercial, retail, healthcare and more which is why the designs are incredibly versatile and one of their kind.

A Design Studio, work well in sync with the set rules of architecture and interior design, and also makes sure to

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nearly precise cost estimates for the project. These initiatives ensure that the clients know all about the project and their expenses even before the project begins. This is something that helps us maintain transparency in the working all through the duration of the project.

Rupali Naik and Satish Naik, Founders

It works with the belief that change should be the only constant. With an eye for practicality and functionality in design, it continually strives to achieve results that are seldom seen before. The diversity of work in designing spaces has become the signature style of designing over the years. With the help of the design ideas and innovation, it makes sure that people entering the industry get something to learn with each new project owned.

The Dynamic Duo The team of ‘A Design Studio’ functions like the perfect machinery under the able guidance of ace architects Rupali Naik and Satish Naik founders of A Design Studio.

Satish has extensive experience with real understanding, cost analysis, attention to detail and quality in interior work. Rupali has a decade of experience to back her leadership and she works with the motto of “Creativity and an eye for detail cannot be taught or learnt, they are inherent”.

This is something that helps in creating a strong bond with which the architect duo have founded and taken ‘A Design Studio’ to great heights.

Ensuring Versatility in Designs The main focus in planning and delivering designs for the clients is to

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Accelerating your Dreams & vision ( A Design Studio- Tag Line) Our ideas emerge from the intersection of active minds and imaginations

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leave no stone unturned in the arena of innovation.

keep client requirements on the forefront. While the company makes sure to remain within the boundaries of the budget, it also makes sure that the design idea is not compromised because of budget constraints. The best way to get around the budget issue is to plan material finishes according to the available scope of spending.

Everyone at A Design Studio ensures that designs are planned with versatility according to the preferences and choices of the clients and not according to stringent design standards. Right from images and sketches of designs to showcasing 3D renders it leaves no stone unturned in putting across the design idea to the client. Once the designs are finalized, the company works on detailed drawings for on-site work along with

Sailing and Rising over the Challenges The biggest challenges that the company faced in the initial phases of work was that people would not have the trust in new architects and they would want to work with big names.

However, with the kind of perseverance and innovation that the company showed in the projects that they were able to win hearts as well as new projects on a continual basis.

Another challenge that it also faced in working in the early days was that contractors, as well as workers, did not take a woman leader very seriously.

With passing time, Rupali made sure that her talent and conviction in her work was recognized and taken seriously by colleagues as well as the clients.

The future of interior design seems bright with the help of changing ideas and applications. The future is extremely bright for those that are open to experimenting with new ideas, materials, and designs. Practical needs of space demand designers to make sure that they are not bent upon applying the same solutions to all kinds of spaces. With an open mind to adapting with change, the future of design is limitless.

In the future, A Design Studio aspires to work on projects on a larger scale than it is currently doing. It would like to work on more bungalow projects to make sure that the talents are put to more detailed use. It is also a dream of the company to be able to work outside of India to be able to cater to a larger clientele in the future.

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Aeiforia Architects Creating a Platter of Aesthetic Designs

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nterior Designing Services industry is transforming the world by rolling-out exceptional products and services. With the advent of cutting-edge technologies, this industry is offering personalized experience to the end-user along with prominent analysis and process efficiency. The existing and emerging market players are crafting-out newer innovations and discovering novel platforms to solve the complex business problems. Focusing on value, these players are playing a vital role in generating profitable outcomes and supporting the Indian economy.

Established in 2011, Aeiforia Architects is amongst the frontrunners to offer best-in-class Interior Designing Services including designing, consultation and complete contracting.

Catering innovative solutions with all types of assurances about the quality

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and life of the buildings and a one-stop shop for the all the interior design requirements is what best describes the company. It believes in quenching the needs of the clientele with sheer determination and unified efforts providing customers with 100 % satisfaction is their forte.

Acknowledging the significance of the brand image for corporations, the company is committed to develop unique office spaces that are truly mesmerizing and breathtaking for the clients.

In its initial years, the company faced various challenges related to finance, manpower etc. By making effective strategies like advance payments and best use of profits, the company successfully surpassed the challenge of over draft limits from bank. Today, with years of fortitude, Aeiforia is

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to Watch

At Aeiforia, you will surely have something be er than you expect

working with some of the renowned clients like Samsung, Philips, Skootr, Tata Steel, Sony etc.

E2 + T + C = Success Being Swift, Sharp and Reliable truly defines Aeiforia's commitments towards the clientele. Over the years, the company has achieved various milestones through its work-ethics and business acumen. The flair to outshine its competitors has helped it to create a niche in its sector.

‘E’xperience – The company is led by a team of extraordinary professionals.

This team comprises of experienced veterans along with fresher's which provide the best of both the worlds.

‘E’xpertise – With expertise in corporate interiors along with specialization in Turnkey projects, Team Aeiforia handles its various projects with absolute excellence.

‘T’ransparency – The company believes in keeping transparency in its business procedures. It ensures that the clients are in loop and also aware of the current happenings.

‘C’ompetitiveness – Aeiforia offers quality services at a competitive price and make sure that the clients are definitely getting the better end of the bargain.

Meet the Persuaded Persona Bhupendra Kumar is the Founder and CEO of Aeiforia Architects. He has completed his Bachelors in Architecture (Hons) and was a gold medalist while pursuing his Masters in Building Services. Bhupendra has versatile experience of design and

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execution of corporate interiors.

Knowledge of services provides him a sharp edge to efficiently design comprehensive services considering all ins and outs of building and interior needs.

Before establishing Aeiforia, Bhupendra also has a vast experience of successfully stirring various profiles while working with Space matrix, DWP Interics, and Mmoser.

Green is Good Aeiforia believes in sustainable interiors – spaces which perfectly describes happy lifestyle. The company is on a mission to achieve a healthier and aesthetically pleasing environment for the people using the space. Using green products like wooden boards, laminates, double layer gypsum partition etc, Aeiforia’s procurement team directly deals with companies and procures in bulk which helps it to reduce overall cost by five-ten percent.

The experienced civil engineers and architects with vast knowledge of site execution are the primary pillars of the company. It has a proper material and vendor list helpful in cost estimating.

The company offers sustainable interiors in a cost-effective manner which is beneficial for the clients and operates towards enhancing their health and wellbeing. It also consistently focuses on safety audits and tool box meetings for labors in order to empower the work-force in the longer run and contribute in the upliftment of the economy with its dictum that ‘Green is Good.’

Guiding the Young It is a saturated market out there, and

Bhupendra Kumar Founder & CEO

the only way to stand out is to have passion and love for the subject.

Keeping this in mind, the company advices the tyros to be the best in whatever they do – follow a neversettle-for-low approach.

Enthralling Future With increasing amount of technology and architecture, Aeiforia believes that interior designers are viewed with a narrowed vision, but with increasing amount of education and need, people are enjoying the space rather than just enjoying the structure. So the concept of interior designing is spreading like a wild fire in the forest and the company foresees that its scope is increasing with each passing day.

The company is focusing more into people thoughts, emotions, psychology, where they will be living in reality. As such, it is fabricating a virtual environment with the use of VR with an aim to see their dream with a broader spectacle from day one till a finish line. There by it tends to increase the firms productivity towards interior designing as well as in architecture.

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Interior Talk

Vertical Garden: An Antidote to Urban Alienation from Nature

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eople like changing their home regularly, but few are experts at interior design. Accenting home with natural elements, from flora and fauna to stonework and water features, makes it an instantly inviting space for guests.

In the current times where there are overcrowded living environments, there is no space to breathe and pollution is everywhere, the thought of having a home with a garden looks very farfetched. However, this isn’t the case. Anybody can have their very own green space and can participate in the pleasure of growing and harvesting his food. This will help in benefiting from the self-sufficiency and superior nutrition. Vertical Gardening an innovative and highly productive growing system that uses bottom-up and top-down support for a wide variety of plants in both small and large size. The projects designed on this technique are ideal for creating layered gardens, not just on walls, but also on window sills, balconies, terraces, and other imaginatively created nooks and crannies.

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The green walls are not only beautiful but also helpful in enlivening the ambiances. A large windowless wall left alone in a spacious house can be the perfect canvas, for vertical gardening. It is the case of making the most of the space unused. Vertical gardens are bound to become more and more popular in the times to come; in fact, they might well become necessities. It provides several aesthetic, economic, physiological and environmental benefits and enables one to maximize and fully utilize limited space, especially in congested urban areas.

These walls offer direct environmental advances in reducing existing greenhouse and other volatile organic compounds from the polluted cities. As climatic changes will likely lead to more frequent, more severe, and longer heat waves during the summer months. It helps reducing heat by deflecting radiation from the sun and releasing moisture into the atmosphere. These green walls provide thermal insulation to the buildings by keeping it fresh in summer whereas warm in winter that helps us save electricity. City officials worry that the intense summer heat could lead to uncomfortable conditions for residents, as well as a reduced tourist attraction in summer months. The usage of the vertical garden would decrease the usage of air conditions which would undoubtedly lead to a decrease in air pollution and hence would improve the climate. It can absorb heated gas in the air, lower both indoor and outdoor temperature, providing a healthier indoor air quality as well as a more beautiful space.

Such type of interior designing is not a new concept, but recently it has indeed become popular. Like few plants can grow on walls by taking root in the substance of the wall itself. Typical of these are the small herbaceous species such as ivy-leaved toadflax, wallflower, and plants such as lichens, mosses, and grasses. However other species are naturally adapted to climbing up and over obstacles such as trees, shrubs, and rock faces. For these to raise positively on walls and buildings some support structure is usually essential.

laying horizontally in rows against a wall or fence. In either case, one would drill holes into the tube for the plants to grow out. With a vertical standing tube, one can plant 360 degrees around the pipe.

Living walls one of the types of vertical gardens are composed of pre-vegetated panels, vertical modules or planted blankets. These panels can be made of plastic, expanded polystyrene, synthetic, clay, fabric, metal, and concrete, and support a great diversity and density of plant species. Living walls need more protection than green facades because of its diversity and density of vegetation.

Made up with three parts a metal frame, a PVC layer and an air layer that does not need soil supports a variety of plant species, such as a mixture of vegetation, perennial flowers, and ferns and low shrubs, etc.

Benefits of Vertical Gardening Vertical Gardens provide economic and ecologic benefits as well as has an aesthetic value. The interests change with options such as different buildings, green wall technologies, plant selections, and plant coverage. The beauty lies with the addition of visual drama such as covering up views of plain or ugly walls and providing building protection. These walls provide a noise buffer which significantly reduces the outside noise and vibration (up to 40dB) inside the home and workplaces.

Vertical gardens are catching the fancy of developers around the world. Regardless of where one lives one can always find space for vertical gardening and experience its offerings.

What’s excellent about vertical gardening is that one can use all sorts of containers in all variety of shapes and sizes.

One can meet the needs of the environment by choosing the right type of vertical garden for space and can design a garden with PVC pipes standing straight up like a tower or

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Sandeep Singh, Principal Architects Dilraj Kaur, Principal Architects

Arch 10 Design Consultants Bringing Out-of-the-box and E cient Solutions to the World of Design

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ome time back, interior design was the word used to define a good taste in décor. Today, it is more than just choosing the right colors and fabrics to be used.

It is meant to make a place aesthetically pleasant while using it more efficaciously. Therefore, interior decorating and designing have become an important aspect to take care of, when building a home. As a famous designer, Mark Hampton, once said, “Real comfort, visual and physical, is vital to every room.” Some people have a natural eye for design, but most don’t. This is where professionals step-in.

Master Planning, Architecture, Interior Planning, Landscape Design, Signage, Project Advisory, and Construction Programming. The firm consistently works on improving the design development and quality management and is committed to giving sophisticated and value-added service to its clients. It redeems out blessings and harmony within its projects and clients.

Arch 10’s office was established in the year 2012 under the guidance of its Principal Architects, Sandeep Singh and Dilraj Kaur. Today, it has projects PAN India of various scales and disciplines. The company’s work profile includes Townships, Mass Housing, IT, Commercial, Retail, Residential, Institutions, Industrial, Interiors, Social, and Welfare. Its projects have been both architectural and interiors.

The Dynamic Duo

Arch 10 Design Consultants is a privately-held fastgrowing architectural and interior design practice company that is a proven resort for all those trying to build a home from a house. It offers multi-disciplinary services including

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Sandeep Singh, the Principal Architect, has over two decades of rich experience in architecture and interiors. He has worked with leaders in design, construction,

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We present hygienically comfortable and visually grand designs

development, and specializations, not only in India but in foreign lands as well. His spiritual belief leads to humbleness and respectful connection with his clients and their projects, which also reflects in his design. He has played a major role in lifting the firm to the height it is at today.

Another Principal Architect of Arch 10, Dilraj Kaur, is a well-seasoned leader with over 18 years of experience in the field of architecture and planning. She has been instrumental in spatial planning and its effectiveness of space design and also holds a position of H.O.D. in one of the leading Interior schools of India. She has been one of the significant ingredients in Arch 10’s success.

‘Unique Word is Always a Self-Proclaimed Idea’ This is the belief of Sandeep. He says, “For a person, only a color band application could be unique, and out of the box, it’s the perception of one’s internal spiritual connect to design, he had a prelim vision off.”

What, according to the Team Arch 10, makes them stand out is that their projects are apt to the space and its functions. This organizes a harmony and balance of design intents for a particular area. This fills the minimum factor design so as the space could breath and eventually give the feel of connect. The company tries to visualize the interiors that space demands rather than the clients’ demands.

Arch 10 always tries to see every project with minimum planning approach, the ratio of open spaces with usable spaces.“We intend to use color as media to create the levels and exposure of the space definition. Color can bring harmony, vision relief, energy boost, spiritual relief, space definition, sense of direction, focal points and so on. With this tool the cost controls are enormous, and the intent is awe aspiring,” asserts Dilraj.

and design’s various possibilities for a particular space requirement positively, is admired by its clients. The company always leads its clients through this design journey from initial sketch to the final product. It is working in several domains such as Group Housings, Residential, Commercials, Institutional, Industrials, and interiors as well.

In Green Housing, they are working on various projects including Karnam greens, Noida and Kimaya Greens, Dehradun. It is also working on several shopping malls, exhibition spaces cineplexes, showrooms, office spaces, and institution projects like South City Mall, Patna, D.P.S., Jhansi, MLS Jewellery store, Meerut, Agra Trade Center, Agra, Laaj Enterprises, Gurgaon, to name a few. Its interior portfolio includes Food Court, JP Paradise, Chhatarpur, Shallom Presidency School, Gurgaon, RL Khanna Exports, Gurgaon, Lotus Group Office, Gurgaon, Agra Trade Center, and many more.

Putting on the Game Face during Challenges “India has been a challenging market in terms of doing any business at the same time it has the maximum opportunities to showcase one’s approach and product. We had our share of both of them. It’s important to keep on believing and sailing with all mighty blessings to move on,” says Sandeep. Initially, the company faced various difficulties, but thas gracefully overcome them. Today, Arch 10 looks towards the new India, transforming and upgrading the thought process of individual to the latest technologies and its usage in the interiors as well as architectural practices.

Advising the budding entrepreneurs for their coming future, Dilraj says, “All young entrepreneurs should do more research-oriented design. Media information should be intensively used for more insight of possibilities.”

Prominent Clientele The design approach of Arch 10, which starts with research

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About the Author "MAKING SENSE OUT OF SPACE" is the driving force behind ANISH MOTWANI work. Born in Mumbai and having the best of exposure to construction world through his dad who's an structural engineer, Anish never knew he would end up in design Ăželd. It happened to him "by chance" as he says and he grabbed the opportunity to the fullest. With several years of experience in the Ăželd and work been featured in various leading newspaper and magazine, Anish thirst for creating new is never ending.

Anish Motwani Interior Designer, Project Consultant, Creativity Executer

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Expert’s View

INDIANS DEVELOPING the Skills to Expertise

TO INTEGRATE

Modern y with Tradition

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esign Is So Much More Than What We Think. It’s a state of mind. It’s an approach to a problem. It’s how you will feel. It’s something that is meaningful and deliberate & still so much more. And truth be told; design happened to me by chance.

Since its inception, AMA’s motto has been ‘Making Sense Out of Space’ which we believe & carry religiously in each of our projects. I believe that a great design is the culmination of tri-party relationship between a designer, client and the space. My role in this relationship is to translate clients taste and lifestyle into their spaces while developing and maintaining a conceptual thread to ensure that the space reaches its maximum potential.

Designing a home is always very challenging and motivating. Challenging because each individual needs/requirements are so different & peculiar as every person has his/her own taste & lifestyle to add to the design. It often happens that two members of the same family don’t reach a consensus during the planning stage and we have to find a mutually agreeable way out. But this is motivating also as it pushes us harder to create something new in each of our projects.

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Our design influences are grounded in a mix of contemporary culture and futuristic trends. “There is too much noise in design currently” hence tapping the current focus on functionality without clutter, we target our interior design spaces to be spacious, serene, and quiet.

We are changing and changing for good – AMA Team Going Green Going Green is what we hear everywhere and people speak about it without knowing nothing about it.

The idea of green technology is to conserve what we are loosing and to save the environment. My idea of going green is saving the mother earth from exploitation by using materials which are eco friendly. Let’s take the example of Bamboo trees & LED lights to discuss green technology Bamboo trees grow quickly. It takes 3-4 years for a bamboo tree to mature. It’s a fast process. They are light weight and strong, durable and easy to maintain. Its got more moisture resistant and hence is a very good option for wooden flooring.

LED Lights are something that we use and are suggesting to more and more of our clients for direct as well as indirect lighting. They are a power saver in comparison to CFl or tube lights or traditional bulbs. They don’ produce heat & are available at very cheap rates in the market.

Acceptance of Ideas through Technology There is nothing as a different design, it’s the same thing done in different manner. It’s just that we need to think differently.

The best creative thinking occurs outside of the usual systems at work. The problem is, most of us live and work inside the system. So you have to purposely jam

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the controls. Create blips in the patterns. Get out of your comfort zone. Put yourself in harm’s way.

I believe that we in India are growing only with the exposure received via technology (with the access to world information via platforms such as Facebook and Twitter) and are slowly overcoming our short comings.

We have many companies today in the market dealing in modular kitchens, automated homes, etc. Sooner alarm systems and smoke detectors will become a compulsion in our houses. The use of cameras, remote lighting and scanners for doors has become a very common practice today.

We are changing and changing for good.

The Market in India For me, wood is the most important element in any space especially in a house. Wood creates style and living. The business of wood is an ever expanding Market in India.

As we are experiencing a change in today’s market, people expectations have increased as they want everything expedited and perfect. Today the mentality is not to use furniture or designs in a house for 15-20 years but for a short span of 5 years. Everyone wants sleek and straight line look for their houses. Gone are the days when clients use to demand furniture and storage every where. Today all they want is more of open spaces.

We normally get 2-3 months to finish a 2-3 BHK house.

Instead of making furniture on site we are moving to modular/ machine made furniture, modular kitchens, ready- made sofas, dinning etc. It helps us in meeting our project deadlines and at times turns out to be cheaper as well.

The market is now ready to explore and many new international as well as Indian brands have entered the market and doing really well. Furniture, Tiles, Kitchen, accessories etc are available ready-made and the designs are altered and chosen to one’s choice as well.

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Athulya Reddy Interiors Intertwining Creativity into Everyday life

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veryone is capable of creative thought, and everyone can learn to harness their creativity over time.

We are passionate about what we sell and take pride in achieving the best results for our customers

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Limited space calls for professional help to make the living and working space more comfortable, beautiful and practical. Now-a-days people have become more and more particular about the designs and the layout of the living or working area. One needs to start to see entire life as a creative endeavor, where any challenge or problem comes across one can have a creative solution.

Athulya Reddy Interiors designer & space planners are based in Hyderabad. The brand prides itself on simple elegance, and leans more towards contemporary fusion styles. It is committed to design excellence, and is dedicated to the creation of custom interiors. The studio approaches projects from an architectural point of view and

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assist clients in every aspect of home décor right from conceptualization of the idea and planning to its final execution and finish them with our signature, soft-modern style.

Interior decoration makes use of tastes, style, and personality of the homeowner to come up with a stunning home that will leave guests and family gaping with admiration. It is possible to learn so much about a person from the look of their interior spaces because décor allows homeowners to express themselves through this medium.

Designing with Elegance Athulya Reddy is an interior designer based out of Hyderabad, India. Originally a software engineer from New Jersey, USA, she returned to her hometown—Hyderabad—10 years ago with her family.

With an affinity for art and creativity, her passion for interior designing came out when she began designing her house. At the request of her family and friends, she started consulting on the interiors of their houses, including homes in the United States as well as India. She is a recent graduate of the Interior Design Institute, and over the past year, has started to develop her brand, in hopes to expand her reach.

In a highly technologically-advanced mature society, a shift in focus occurs from quantitative to qualitative innovation.

The brand prides itself on simple elegance, and leans more towards contemporary fusion styles. Having designed residential spaces in India and abroad, and being featured in magazines and online spaces, Athulya Reddy Interiors beautifully combines various forms of art and turns houses into homes. 3D Rendering, Bathroom Design, Bedroom Design, Dining Room Design, Interior Design, Kids Bedroom Design, Kitchen Design, Living Room Design, Space Planning are the services that Athulya Reddy Interiors excel themselves.

A Luxurious Delight The company is known for its refined modern architecture, works closely with their clients. It is very passionate about design and works well together on the design of the home.

The convenience of Wi-Fi and mobile application technology is being integrated into many of today’s appliances. The firm believes that your home doesn’t have to be big to be luxurious. Maximizing space and efficiency in a small space can instantly upgrade your home.

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Athulya Reddy Interior designer With the right theme for the whole house or individual rooms, one can easily pick or purchase the right items to complement or contrast for an elegant and beautiful look.

An interior designer’s role is to sell advice. From technical knowledge to costing, the skills of a designer must be fit for purpose, function and on budget for the consumer as well as meet the desired aesthetic on time. Athulya Reddy believes that advice must be qualified and independently measured.

Inaccurate advice will incur cost, delay and risk to the consumer. To put it simple, the designers qualified and measured advice is the contribution.

Advice to Budding Designers Athulya Reddy believes that being a designer, is to learn how to handle the complexity, rather than shy away from those, and to realize that the art of design is to make complicated things simple. The great beauty of designing is that each time, it is like starting all over again.

She further adds that the future of interior design is bright and thriving. More and more, a lot of us are working with clients locally and as well as from outside the state/country.

And again, the internet has made the latter possible. The best part we don’t have to move one inch away from our chair!

In this ever-changing, fast-paced culture, the philosophy of continually updating its methodology, technique, and products are helping Athulya Reddy Interiors stay in demand. The company is working on few residential villa projects in Hyderabad.

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Nabh Design & Associates

Creating Unique and Immersive Interior Designing Experience

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Every day is a new day with new opportunities

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veryone dreams of a space that one can profoundly claim to be they own. Space reflects personality and speaks volumes about them. Designing a space requires a lot of love, passion, and experience. While there’s no dearth of love and passion in an individual designing their own space, experience is something that might or might not be present. As such, it’s better to call in an experienced person of the field to bring they vision to life. A designer shall embrace their vision, creating an elegant, yet original design of they dreams to reality.

Nabh Design & Associates is one such design firm which embraces the same. Founded in the year 2006 in Hyderabad, India. The distinguished Interior Design practice firm has developed over 300+ projects nationally to its credit. Every project has an unique opportunity to represent the clients personality at its very best. The process of collaborating with the client to arrive at a unique and tailored solution, elevates the project beyond any individual

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conception and is considered the most enjoyable way to conceptualize any dream project.

Nabh Design & Associates offers services “Interior Design Consultation & Turnkey Contracts”. It believes in creating spaces which are timeless, transformative, trendy.

Designing the space which reflects the personality of the clients, is what keeps the design team moving ahead always. The company takes great pride in going a step ahead in detailing the work at large. Materials and Craftsmanship being pillars of any project sets standards for the quality of work at - Nabh Design & Associates.

Leading the Way Nabh Design & Associates is the brainchild vision of Nitin Kothaari Jain - Founder and Principal Interior Designer is the inspiring force behind the brand. With a smile on his face and an eye for quirky details, he is always passionate for work - design solutions. His sparkling

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personality with an attitude of never stop learning have helped him to collaborate with some of the most prestigious clients and scale new heights in the field.

Nitin’s personality and persistence got him through the tough time during the initial years, when connecting to prospective clients and getting practical experience was a major challenge. He reminisces, “Everything takes time, nothing happens overnight.” Gaining practical knowledge, meeting vendors, connecting to prospective clients, knowing the workflow of projects, handling work contractors all these will take an investment of time. Being at the right place at the right time when the opportunity knocks is what has built the platform for Nabh’s success.

Tapping Technology and Staying Ahead Apart from individual experiences and committed team members. Technological advancements have made the whole process of design experience to the next level in the world today. 3D presentation has evolved as a powerful tool in providing a realistic view of any proposed project well in advance.Use of technology provides time managament n financial structure planning for any project.The newest technology being the VR Technology.

Being in the field always motivates the team to learn more every day and implement them back with more thoughtfulness. Adapting new techniques and working on it helps them grow as a team.

Being a member of IIID-Hyderabad Chapter, the firm keeps up with the latest technical know-how of the various disciplines in the field.

Being in a competitive field also keeps the company on its toes. To keep it at an advantage the firm takes due diligence in the financial aspect of any project as it is a major part. It maintains a cost analysis sheet for every aspect of the project.

Nitin Kothaari Jain Founder & Principal Designer large. It creating opportunity for young for the future.

The firm also gives due importance to “Vaastu”, the ancient scientific methodology of building practiced in India. The scientific value of making the living space as per Vaastu has proven Life Satisfaction in every aspect.

Designing Future Nabh Design & Associates currents projects include restoration the house of a Padma Bhushan awardee from the 1970’s. Other projects include the Luxury Residence Bungalows and Flats for other clients in Hyderabad, Kakinada, and Vijayawada.

Future of any field is always prospective provided we adapt the changes as and when they happen in the market. Being at par with the business peers and always thinking a step ahead in the field makes a business secure for a better future ahead.As part of its future endeavors, the firm has developed and progressed ahead with design specialization in Bathroom Design Consultation and E-Design Consultation.

Providing the best options avaliable in the market for a product, is the material knowledge the team shares with its clients at every stage of the project.

The firm is also working on a “International Student Internship Exchange” program with Design Firms in Europe with an aim to further enhance the students ability to develop and work on par with International Work Standards.

Being Social Nabh Design & Associates firmly believe in the social structure for the society. The firm takes under its wings young design students and guides them with practicial knowledge of site visits, materials and other industry requirements during the Internship Program it provides.We try to create the bridge between the student and the field at

Nitin advises the young designers to “Start early and Never Stop Learning”. Being open to learning, thoughtful ear for a piece of advice from peers, lots of patience and calmness within oneself is what will see the young designer earn up the tag of becoming an International Designer ahead.

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H

umans have many senses, and the combined effects of all create a mesmerizing experience in procuring anything. Interior design is no such exception. It is a form of modern art where creative designers sweat for countless days to create a masterpiece with their sheer aptitude and wisdom.

However, not all create a long-lasting impression with their design. It is thus essential to design a space by keeping all different elements of human senses intact.

Then only a free space can be transformed into an elegant one.

It is vital for every interior designer to understand various interesting aspects of design which can help them to craft a niche in the market. Ultimately, elegance is what everyone is looking for in almost anything these days.

Understanding Room’s Layout is the Primary Thing Each room has its unique dimensions and physical limitations such as pre-existing things like electrical outlets, doors, windows, fireplaces, AC area, etc.

Moreover, surrounding and neighbourhood also very much different of one property with another. It is thus essential to consider all such pre-existing elements on to your graph paper before initiating anything. Doing so can give you various inputs that you should consider while designing to reach a better solution in the end.

Ignoring this vital aspect can lead you to buy additional accessories in advance which later you find cramped, out-of-scale or poorly positioned and ultimately create a bad user experience on your client's mind.

Right Colours can Do Wonder What colours can do? Well, many studies have proven that colours have a profound effect on the human soul.

Right colours help uplift the mood of a person and give a very delightful feeling. It is thus vital to pick the right colours to make the design cohesive and great. One can use floral prints, natural theme, a geometric pattern or vibrant colours strategically. All of these varieties work differently- some help create harmony while other contrast. The choice of colours should be based on what mood do you want to set? Or what atmosphere do you

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DECEMBER 2018

Top Mantras

6

Interior Designing Mantras that can

Boost Attractiveness

of Your Design

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want to set? A bedroom demands calm and peace so blue works better while a living room or kitchen can be painted in energetic colours like yellow, orange among other. Moreover, there should be a colour pattern that can connect different components of rooms like ceiling, walls, tile and other flooring to create a mesmerizing effect.

Illuminate the Space with Right ‘Lights’ Gone are those days when lights were just used to remove darkness. These days there is a popular demand to make up a space using both task and ambient lights. A Designer can use different lamps scattered around the area to throw the right amount of lights in all areas. In fact one can use dimmers as compared to conventional switches to give more versatility to your design. Moreover, don’t make a room too gloomy with opaque curtains or furniture and don't use extremely bright lights that will trouble eyes when it falls. Lighting can make or break the beauty of a room so use the right lights with the right brightness and colours that augment the quality of your overall design.

Use Wall Art 'Wall Art' is one area on which many designers do not invest their much energy into and thus many times miss earning praises which they might have received had they kept it on the top priority. Wall art is not only about crafting some unique designs on the wall, but it is more than that. It gives more sense to room and help to amplify the beauty of whole space.

Designers can use much famous 3D artwork using sculpture, and shadow boxes to add some more depth to the room and help create a mesmerizing illusion. Moreover, using rough textures, one can make space more intimate and grounded while using smooth texture one can bring a sleeker tone to the room.

Right Accessories Increase the Richness of Interior Interior designing is not only a creative procedure but incremental as well. Moreover, in its hierarchy, one should not forget placing the right accessories in the space as par users need.

It is although less complicated than the other aspects of interior designing but one need to have an understanding of which vase will goes well with a couch or a picture frame that goes well with a desk and vice versa! Fancy items, plants, designer couch, and carpet, can create wonder but don't get settle until all other work related to room gets complete.

Moreover, keeping some free space without overcrowding too many accessories (especially the large ones) is what creates a long-lasting impression.

Customization is of Prime Importance As a designer, you may have successfully completed many large projects and satisfied countless customers, but a designer has to understand the fact that each customer is different so his/her requirements and budget. The interior should reflect the personality and the standards of the people who are going to utilize that space. The design should be aligned to the interest and hobbies of the customer. Therefore, it is vital to understand the interests of clients first and then plan all the designing. Such approach inevitably leads to a far better result with the promise to satisfy customers completely.

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DECEMBER 2018

SHROFFLEoN Creating Classic and Timeless Designs that Work

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Why should every apartment be the same

‘‘ Maria Jimenez-Leon & Kayzad Shroff Co-founders

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he trends are ruling most of the choices people make today. What’s trending is the latest buzzword and dictates what they eat, wear, where they travel to and the cities they live in. But soon after a trend fades, they do realize that these trends, more often than not, are short-lived and a no match to the classical and timeless choices. So every now and then, few, if not all, will realize this, settle down in their timeless environment and smile at the buzz the new trend is creating in the life of others.

Interior Designing too is not untouched by the trends phenomenon, and many try to experiment with their wall

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colors and décor to create contemporary living space only to realize that homes need to be timeless. SHROFFLEoN, a Mumbai based Architecture, Landscape, and Interior Design Studio, believes in doing such timeless projects which never go out of style. It offers comprehensive architectural, planning and consultancy services to institutional and private clients. The company is known to deliver innovative solutions which are a result of their association and collaboration with experienced structural, lighting, mechanical and landscape consultants.

The Creative Duo Maria Leon and Kayzad Shroff, Co-founders of SHROFFLEoN, met at Cornell University during their respective Master’s degree. Through college assignments, competitions and working together outside the college they discovered the ease of working with each other and the

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understanding they share. So when they saw the opportunity in India to work for themselves, they took no time to decide and founded the company in 2010. Maria has over ten years of professional experience spanning three continents - working at the studio of Javier Terrados in Seville, Spain, Latin America and at Kudniki Bernstein in New York City. Kayzad has over twelve years of professional experience having worked in the office of Robert A. M. Stern in NewYork City collaborating on many projects.

Making its Mark SHROFFLEoN’s methodology is characterized by an indepth inquiry and a collaborative intellectual exchange: the design work undergoes intensive research and an experimental approach. The strength of the studio lies in inspired conceptual thinking, backed by the demonstrated experience, skills and technical expertise to competently translate abstract client ideas into reality. Restricting the number of projects taken at a time gives it the luxury of time and energy for innovation and attention to detail.

The Company follows best practices on site where possible, insurance, hard hats, steel-tipped shoes, etc. It also dedicates a fair amount of time to the detailing that goes into construction. Taking clues from material sizes and detailing possibilities, it tends to express and highlight the making, which tends to result in more economical solutions.

Differentiating its work from others is its adherence to natural materials – stones and woods primarily, where possible and staying clear of ornamentation, patterns and overuse of different materials.

Creating Clientele SHROFFLEoN’s journey so far has met its fair share of challenges too. Initial years lacked projects due to clients’ skepticism because its portfolio had unrealized projects.

Once workflow started, they also realized the immense amount of work that went into building a project and the fact that design is but a small aspect in the gambit of issues one takes into consideration. Initially, they took up a few small projects – a 300sqft balcony overlooking the sea, a 250sqft dental clinic and a 1500sqft French restaurant in South Mumbai.

As its work gathered momentum and understanding increased, so did the clientele. The company’s efforts about detailing, extreme accessibility for the clients, and open

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mannerism started working in its favor. The effect of its committed and transparent way of working was that the clients became more accommodative and respectful towards it.

Compliments and Social Responsibility SHROFFLEoN’s work has now found recognition, and the company has been awarded in various categories. A few prominent ones being “IFJ Gennext Awards, 2018” by Indexcellence Award, “Emerging Architect of The Year 2017” by Grohe-NDTV,” Best of Houzz Award,2018” , “Young Designer of the Year (Runner up) IIID”,” Young Architect of the Year - Archidesign and AD100”, an international competition “PISCENE GLOBAL POOL AWARDS (runner up)”, and more.

On the societal front, both Maria and Kayzad were until recently involved in academia and associated with most of the leading schools within the city. SHROFFLEoN also tends to take on a certain number of pro bono jobs for nonprofits and institutions assisting the underprivileged. It is also a part of various information exchanging platforms where designers freely share knowledge, expertise, and contacts, allowing for a free flow of information and mentor-mentee relationships.

Keeping up with the Future SHROFFLEoN’s current workload is primarily in the residential sector – interiors, a standalone bungalow in Jogeshwari and a midrise developer building in Bandra. It is also working on a couple of commercial interior projects in Mumbai, as well as on the landscape on a podium for the development in South Mumbai.

Additionally, it has also started another company called WallUp –which provides the clients with space efficient layouts tailored to their requirements within a short time span at a negligible cost. The intention is to acknowledge that space distribution is vital and to make accessible the services of an architect to an audience that would previously not even think of approaching a professional for home improvement or office planning advice.

Advising young entrepreneurs to never give up, Maria and Kayzad at SHROFFLEoN continue their journey, bringing class to every home and uniqueness in every project they take up.

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STUDIO EMERGENCE Providing Data Driven Design Solu ons and Collabora ng with Designers & Ar sts from Across the Globe

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one are the days when it was thought that interior design was just a pompous expression for a certain sensitivity and good taste in decorating a space. In the world of art and design, the generation of ideas and fabrication of those ideas into objects for reflection and evaluation conceptualize creativity. Painters generate sketches as products of their creative process, exploring the possibilities of composition in the form of pencil drawings before a finalized painting. Architects explore many design possibilities through design sketching, hard-line drawings, physical models, and manufacturing artifacts for the exploration of diverse ideas.

A penchant for geometry, and a flair for innovation, marks the work of Studio Emergence, a fledgling design practice set up by Architects Seeja Sudhakaran and Khushbu

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Davda. Blending their love for parametric design with the increasingly popular concept of biomimicry, the two architects display a rather unusual approach to design. A portfolio pepped up with diverse design explorations, their work ranges from product design to Architectural high rises, Intriguing, to say the least, the creative outputs of the studio emerge as a rich, multi-layered palimpsest of design thoughts and philosophies.

Providing data-driven design solutions and integrating this computation based technology to the existing workflow are one of the strong suits where it strives to increase the overall efficiency of the project.

Persistent Leaders of the Organization Two architects Seeja Sudhakaran and Khushbu Davda founded the Studio Emergence with a penchant for geometry in design and parametric process-based methodology. Most of their works are derived from nature and are biomimetic. The duo works on high rise residential building, hospitality interiors, and residential luxury projects. Their design methodology is very process- based and is driven by material exploration.

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INTERIOR DESIGNERS to Watch

We believe in being hands on when it comes to exploring different fabrica ng techniques and love to work with all digital fabrica on processes

After working with some prestigious firms and having different design philosophies, they did graduation in Advanced design and digital Architecture(ADDA) from Elisava – Barcelona school of design and Engineering, which happens to be the oldest design school in Spain. The duo got exposed to a very different design process where materials and forms had to work together, and they had to be hands-on while building life-size prototypes.

Offering Turnkey Solutions Focusing on quality services, most of the designs are tailor-made for the context and user. It also has furniture and lighting design vertical where it fabricates and customizes unique pieces for designers and architects for their projects. Most designers have a great design sense and try to include parametric furniture in their plans; the firm helps in executing that bit of the project and working in collaboration with architects and designers.

“We were really inspired by this direct and very involved approach and wanted to work with the same methodology in India; thus STUDIO EMERGENCE started in 2015.”

The company offers an overall design immersive experience to the end user.

From the conceptual level to the execution, each stage is thought of, from the perspective of ease of understanding the designs and being involved in the process. For clients, it’s important to know what is in the designer’s mind; many times this communication is the key to having a successful and fruitful partnership. By the medium of computer renderings, virtual reality experiences and also prototyping, it ensures that the clients know the project well before plunging into the execution stage.

Strength lies in Designing Strong and Unique Futuristic Forms Be it interior of a space, a product or a building design, our design methodology remains the same and is dictated by moving towards the final product with a lot of integrity and questioning. It works with a lot of furniture design tailor-made for space.

Each project is designed very specifically to the client’s lifestyle and their relationship with each area. The firm uses a lot of anthropometric data, how the client’s use each space throughout the day, site context, etc. as parameters for design. Digital fabrication techniques like using machining for fabrication and execution is one of the major strengths of the company.

“To create unique and beautiful products never to be repeated in other projects is something we try and work on regularly.’

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Being Sustainable The organization has minimum material wastage on site since all the material is meticulously documented in a BIM model and use of digital fabrication also reduces the wastage in the design stage itself. It loves to explore the boundaries of architecture and design by collaborating with experts from various fields like lighting, artists, bio hacking experts, computer engineers, etc. The background in academics keeps us grounded to the shift that is happening

Seeja Sudhakaran & Khushbu Davda Founders regarding technological advancement in design.

Advising the Budding Designers Interior design directly affects the user experience. Attention to detail and ergonomics should be of primary importancefor the younger ones. The duo believes that design is responsible in warping the user’s mood to an extent, the colors, the lighting, the seamless design experience will really elevate the mood. They further add that Interior design is a hands on profession, don’t be skeptical to learn carpentry or civil details from the karigars themselves, it really helps you design better.

Futuristic Approach The organization is currently working on a couple of penthouse projects such as a duplex which is a dream sea facing house for a family of six. The design is unique to their experiences, travel stories, their functional relationships with the spaces they use. It has also created a family seating space which undulates to create a reading nook, couple’s seat, family entertainment zone, kid’s play area, all in one.

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