The 10 Most Creative Entrepreneur to Watch in 2019

VOL 6 JUNE-2019

ISSUE 4

COMPANY OF THE MONTH

Prafull Gade COO & Managing Director

Deluxe India, Pune

10 CREATIVE THE

MOST

Moiz Arsiwala Founder

ENTREPRENEUR

TO WATCH IN 2019

Moiz Arsiwala A Diligent Glass Sculptor whose passion is Glass Art

Editor-in-Chief Pooja M. Bansal Managing Editor Devasish Kanojiya Executive Editor Shruti Jambhale Art & Design Head Amol Kamble Associate Designer Poonam Mahajan Art & Picture Editor Rahul Kavnekar Co-designer Deepanjali Jena Business Development Lead Ashwini Pahurkar Business Development Executive Snehalata Lad Technical Specialist Amar, Pratiksha Digital Marketing Manager Prashant Chevale SME-SMO Executives Ketki Vaze Circulation Manager Tanaji

sales@insightssuccess.com

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Editor

From the

E

‘

Fostering Creativity

ntrepreneurship’ –a word is buzzing everywhere nowadays, and, the word is no longer captive in this world.

According to the renowned industry reports, in the year 1723, the French word entrepreneur first appeared in their dictionary, to describe a person who organizes and operates a business by taking a financial risk.

Since then, the word –Entrepreneur –and the world –has changed completely and still continuing to do so. Today, the word – Entrepreneurship is celebrated like anything before and defined in so many ways.

Many businesses are strongly growing these days and booming in the 21st century. Creativity, innovation, and out-of-the-box thinking are the key factors for spurring success.

To build successful businesses require a number of organizational, e cient, and systematic entrepreneurial actions. In addition to the acquisition and the successful use of resources, especially identifying new ideas and converting them into a viable business model, creative entrepreneurs play an important role in the company's success.

Creative entrepreneurs are the one who actually brings unconventional ideas to the table. They are the one who bridges the gap between creative genius and a traditional business approach.

Many people think creativity and entrepreneurship don’t go hand-inhand. But, what I personally think is that creativity is a basic element for every entrepreneur. It is something that has become closely associated with entrepreneurs. Creativity doesn’t mean coming up with only ideas.

But, it means one must be able to adapt new circumstances, negative uncertainty, and finding solutions as the problem arises. And, whenever applied to a problem, creativity is unbeatable.

Creative Entrepreneurship could simply be the solution for the economic problems of today’s world; and, it’s all about pushing to the fullest potential and never settling.

Entrepreneurship brings the most innovative and exciting ideas to reality. Though, it is a process that can be made even more successful with creative thinking. Creativity and entrepreneurship are intricately related and complement each other to the core. As both are important to each other; one cannot guarantee success without the other.

Shruti P. Jambhale

ARTICLE 22 Exclusive In Search of Success!

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Cover Story

Moiz Arsiwala

COMPANY OF THE MONTH

A Diligent Glass Sculptor whose passion is Glass Art

36 A New Insight Innovation and Creativity are the key ingredients for Entrepreneurship

18 Prafull Gade An Uncompromising Creative Temper with Intellectual Production Skills

CONTENTS

INTERVIEW WITH INSIGHTS SUCCESS 26

32

38

Arjun Bajaj

Ashok Rajpal

Prateek Sethi

Showcasing the Perfect Example of Entrepreneurship

A Frontrunner in the Manufacturing Industry

Uninterrupted Creativity and Positive Vibes

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42

Pari Purohit

Shefali Desai

The Art and Science of Creativity

Fusing Strategy with Design to Create Visual Magic

Unlocking Entrepreneurial Creativity

F

rom the recent past, the definition of “Business” can be summed up as “to fulfil the customers’ needs and desires, providing goods and services through a particular business”. But, today, in this 21st century this basic concept alone won’t fly, it’s because customers are looking out for the spectacular solutions. Thus, creativity, innovation, and out-of-the-box have become the elementary factors driving success.

Keeping in mind, that ‘ideas rule the world’, and it has never been truer than it is today, a time when ‘wild ideas’ seem to be making up the lion’s share of all ideas.

This month, Insights Success has come up with the special issue “The 10 Most Creative Entrepreneurs to Watch in 2019”. Here, we have tried to focus on the very creative entrepreneurs and their company’s portfolios with unique solutions. Some of the below mentioned creative entrepreneurs in India have grabbed our attention most to become the most creative entrepreneurs in this edition.

On the Cover of the magazine, we have featured the very special story of Glass Artist, Moiz Arsiwala, the Founder of Isra Glass, who achieved his dreams after going through life’s refinery. Isra Glass is a leading company in the decorative glass art segment with unique innovations in Glass, and ideas and methods.

We have also focused on different companies with their creative core person those have come up with most unique solutions, and thus chosen, Prafull Gade is COO & Managing Director of Deluxe India, Pune as ‘Company of the Month’. Deluxe offers end-to-end services and technology, from creation to distribution, for the global moving pictures industry.

Apart from this, we have preferred creative entrepreneurs Pari Purohit, the Founder at Studio Glyph likes to convert challenges into opportunities, to get her hands dirty and deep dive into the guts of the brands Glyph works with, to simply create ‘work that works’; and Shefali Desai, the Founder at BASE 501 is a multidisciplinary Artist / Designer. With her substantial experience in Fine Arts, Strategic Design Thinking, and Design Management, Shefali breathes life into brands by detailing them out with the love that life itself encompasses within it.

Alongside, the creative entrepreneurs with their companies like Akshay Heranjal, the Co-founder and Principal Architect at The Purple Ink Studio, Anirudh Goutham, the Founder at Morph Digital Solutions Private Limited, Girish Ahirwar, the Chief Business Officer at TAGBIN have also been featured in the listing of “The 10 Most Creative Entrepreneurs to Watch in 2019”.

Along with this, we have an exclusive ‘Interview with Insights Success’. Here, Arjun Bajaj, the CEO of Daiwa; Ashok Rajpal, the Managing Director at Ambrane India Pvt Ltd.; Prateek A Sethi, the Founder of Trip Creative Services; have shared some insightful answers highlighting the influences made by their firm, service offerings, winning honours, current and future perceptions.

This magazine also includes leaders’ thoughts as well. Arvind Ghorwal –The Founder and CEO at Elysian Studios discusses the topic “Innovation and Creativity are the key ingredients for Entrepreneurship”.

The editor’s thoughts are also part of this magazine where they have made some amazing info-graphic article based on the entrepreneurial mindset “In search of Success”.

So, flip the pages of our magazine and explore interesting insights into the world of business!

COVER STORY

Moiz

Arsiwala A Diligent Glass Sculptor whose passion is Glass Art

Moiz Arsiwala Founder

G

lass, though fragile is fascinating to look at!

History of glass-making dates back to the ancient Mesopotamia, some 3600 years ago. It was then extensively popularized and developed in Egypt and Assyria as a decorative and functional element. It was used to make beads, jewellery and fine dining pieces and more.

In the middle ages, the art of using glass or Glass Art took new shape. The Norman and Gothic Cathedrals in Europe used stained glasses as a major architectural and decorative element to accentuate the beauty of these Cathedrals. Glass from Murano, Venetia, known as just Venetian Glass, is a result of years of continuous experiments, refinements and defines glass in its full glory. The early 19th century saw the old art glass movement at its peak with great Studios or Ateliers like Tiffany, Lalique, Daum and Galle taking it to new levels.

Hardwork and Persistence Personified To give glass its defining or creative form, it must go through extremities that shape and design it. These high temperatures and pressure might be extreme but it helps glass to come out in its glorious form. Similar is the story of Glass Artist, Moiz Arsiwala who achieved his dreams after going through life’s refinery. He is what the world describes as a creative person - ambitious, experimenter, learner, risk taker, rule-breaker and above all hard worker. And like many artists, he too has an inspiration or muse – Glass.

Moiz’s love for glass started as a child. His family was associated with glass and it works for 85 years in Mumbai.

A change of place brought a change in lives. They shifted to Bangalore and his father left the ancestral work. Moiz, who had developed a fascination with glass, kept asking his father to start afresh, but his father insisted on him having a formal education first.

His perseverance won over his father who agreed but suggested him to get some experience first. Moiz approached a school in Istanbul, Turkey which was going to have a course in Glass Sculpting by Vladimir Klein. Thus, life took an interesting turn for him.

Istanbul – An Artist’s Delight Moiz describes Istanbul as a city of art and a place which gave him life’s best experience. He took all that the city had to offer. He learnt the techniques of seeing the glass differently, working on it differently, have a keen eye on the perfection of the final finishing and more. His first sculpture was a Qibla inspired from Al Jame Al Azhar Masjid in Cairo, Egypt (which coincidentally is the first masjid to be made in Cairo), and wished to present it to His Holiness – Late Dr Syedna Mohammed Burhanuddin Saheb, TUS. And he did it, the piece was presented and in return, he was bestowed with a lifetime of blessings, which Moiz says, “I can feel and experience on a daily basis.”

He then joined a Glass Industry in Nagpur to learn the tricks and the trade and whatever he could about general glass and how the glass system in general, functions. Yet, that was not what he wanted to do eventually. Moiz adds, “I wanted to do something different, and something which I would enjoy working on.”

Isra – The Fateful Journey

Years changed, and so did Moiz’s qualification, but what did not change was his passion for glass. At the crossroads, to start a corporate job as per his father’s wish, or choose glass art as per his wish, Moiz did sit for several interviews.

But deep inside, he knew, he was not going to work under anyone. He was meant to lead, create, innovate, try, experiment, and was sure to work hard for it.

Isra is the Night Journey that the Prophet took to the heavens and is said to have met Allah. Isra is thus the symbolic journey that one takes to realize their goal and dreams. For Moiz, the word describes the culmination point of his journey so far. All his hard work, learning, passion, transpired into Isra Glass, his own company, his baby!

Initially, he just started by taking orders of any type of glass, got the job done from other vendors, and supplied the glass. But, he wanted to do something more, something different. The skill which he had learnt in Istanbul, was not getting utilized in this kind of market. He says, “I guess there was no place for art, and I realized people don’t appreciate art, because good glass art, is expensive, and people would not spend on glass art just for keeping in a showcase.” After a few months, he came across a material which was solid glass pillars and columns, and it immediately struck him, that this material is fancy, it is artistic, and it has a utility. While his well-wishers advised him to abstain from trying something different, Moiz wanted to give it a try. A simple hand machine, small go-down and lots of self-belief saw him cut the solid glass pillar and transform it into a piece of art. He went to shops of other glass dealers, informed them and promoted this customization and artistry.

Word spread, the popularity of the art increased, and Isra was flooded with orders. Moiz now needed hands, to cope up to fulfil of same day and 24-hour delivery commitment.

He then started training a team and showed them the quality of the end result which must be achieved. Slowly and steadily, Moiz and Isra Glass had found their ground.

The Exclusive Products Isra Glass has five products under its brand.

• Vetropole Glass Pillars: Beautiful, decorative glass pillars used mainly as dividers or room partitions in homes. They are also customizable to create staircase balusters, table legs, handles, ceiling art, staircase landings, mementoes and innumerable possibilities. A coloured LED light when placed on top or bottom of the pillar, lights up the tiny bubbles in the pillar with the colour of the light, giving an impression of bubbles suspended in a liquid and making them mesmerizing.

• Coralli Blown Glass Art: The Coralli range of hand blown glass art is a unique collection of decorative pieces that when grouped together & indirectly lit from the front or sides, add special energy of natural design into space.

Available in different colours & textures, these coral shaped art pieces can be used as wall art, ceiling art, lamp art or art murals.

• Aura Solid Glass Bricks: Colorful Aurora night lights seen at Polar Regions are captured in the Aura Solid Glass Brick. They are beautiful inner wall or a partition

Mini: A portable vanity mirror which doubles as a table lamp • MoizArt Hand Crafted Glass: The glass which is handcrafted, or made

by Moiz personally, is sold with MoizArt branding. He says, “A lot of glass, mirrors, paperweights, mementoes are made by me. This is the art I enjoy the most since I make it personally and take the orders one at a time. There is actually a wait list for the work I carry out since each art piece is created differently.”

The Industry – Challenges and Promises

design solution in vibrant colours. The subtle design in brick accents the touch of style, colour & character. They come in standard sizes making them fit for both interior and exterior applications.

• Luminorra Glow Mirrors: Luminorra Glow Mirror is a Patent Pending innovation by Moiz, and is a fascinating piece of new-age technological art.

It can be used to create an illusion of larger living space, by placing it in strategic locations. It can furnish one’s home with an instant facelift, turning it brighter, bigger and fascinating! Purely a luxury product, it comes in a variety of shapes and forms with a range of features and in seven unique types.

Touch: A touch on the mirror will illuminate the design within the mirror Demist: A feature for steam free mirrors Punctual: A LED clock built into the mirror Jazz: A Bluetooth enabled feature to pair any device and play favorite tracks Connect: A feature which has all of the above and with a small screenshowing calendar, FM, USB and answering calls from the mirror.

Infinity: A décor mirror with an 3D illusion of infinity

Moiz believes that one must enter an industry with full conviction and not as a half-hearted attempt. His business is defined by his passion and it pains him to see people being in the Glass Industry just for the sake of it. They have no knowledge of glass and are dependent on others for surviving. This hurts the overall market most, since such businesses don’t value the art, and just sell glass art as a product. As long as their other mainstream sales are ticking, they sell glass art at an averaged out price, which most of the times is under cost for mainstream glass businesses.

Moiz says, “Business should maintain, continue and expand in their mainstream businesses, or have an ethical way of valuing the art, by doing a thorough research of what the art demands, and how it would be valued in the eyes of the customer.”

And this is exactly what he advises the young in the business. He tells them that business is very satisfying, and even more satisfying if performed with utmost sincerity, being passionate about the product you are trading with, and ethics. He reminds them, “Do not get attracted to short term gains. They are short term for a reason. The slower you grow, the stronger will be the foundation.”

He also shares his experience as an entrepreneur. He feels that challenges are part of the journey for any Entrepreneur. Be it things like skilled labour, logistics, administration, marketing or sales, there are challenges. But as an Entrepreneur, there is a roleplay in every department. The lesser one depends on others, the more involved one will be, and the more involved one is, the more one can overcome challenges.

Crafting the Future Roads Moiz’s aim is to provide good quality glass solutions in Hotels and resorts, with regards to either Vetropole, or the Luminorra LED Mirrors. His eventual goal is to go global by 2020. Isra Glass is already exporting occasionally to countries like Australia, UAE, Africa, etc. and he would like to streamline the sales and communication channel and venture out more. Moiz prefers doing business being connected to his end clientele. Looking forward to the future, he adds, “I don’t want to drastically expand in a way where I would be dependent on others to attend to my clients. Hence I keep looking out for great tools, and automation machines to enhance the quality of workmanship and shorten delivery time, so that I would get time to attend my clients, and more time creating and innovating too.”

Thank you & Gratitude: “Whatever I am today is because of my father. He trusted me and allowed me to take decisions for my company, on my own. I learnt a lot from small important mistakes to avoid big mistakes in the future.

His guidance and support on a day to day basis is immeasurable in my life. His experiences, lessons and historic quotes sail me through many day to day tasks and tough decisions.�

Company of the Month

Prafull Gade An Uncompromising Creative Temper with Intellectual Production Skills

P

rafull Gade is COO & Managing Director of Deluxe India, Pune.

Prafull Gade heads the studio as COO & Managing Director, Deluxe India. Prafull has 35 years of experience in the Animation and VFX industry. He joined Deluxe in 2011 and has taken it, from a small operation of 80 people to a motivated and efficient staff of 1,500, making Deluxe the largest producer of digital 3D, VFX & Animation for motion pictures. Prior to joining Deluxe, Prafull remained a driving force in many large companies. He currently overseas the operation of the Pune facility of Deluxe India including production, sales & marketing, administration, human resources, finance and production technology.

Prafull is up-to-date with the global animation market, it’s project financials and legal contracts, assembling co-productions and funding and delivery mechanisms, making him an exceptional leader in this space. Having a very creative mind and being equipped with a fine arts degree, Prafull has always kept himself updated with latest developments and evolution in the animation markets, technology and trends.

Armed with a comprehensive understanding of production process, pipelines and business modules, he ensures that the project economics and quality parameters are constantly monitored and remained balanced throughout a project’s production cycle.

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Prafull has been awarded individually for various categories and has also been a part of award-winning teams in various national and international festivals through his contribution in heading and mentoring creative, technical and production teams.

Deluxe - a Business with a long History in Entertainment Deluxe began as a film processing laboratory in the early 1900s and was part of a conglomerate owned by producer William Fox. In 1915, Fox sold the laboratory business to Alan Freedman who renamed the operation “Deluxe”.

Today, Deluxe offers end-to-end services and technology, from creation to distribution, for the global moving pictures industry.

With headquarters in Los Angeles and New York and operations in 38 key media markets worldwide, the company relies on the talents of more than 7,500 of the industry’s premier artists, experts, engineers and innovators.

Providing Innovation and Artistry for a Demanding Business Deluxe India offers a complete portfolio of entertainment services that include 2D to 3D Conversion, VFX, Feature Animation and Post-production for numerous blockbuster Hollywood films that are based on special visual effects.

Deluxe clients include Disney, ILM and DreamWorks to name a few. |June 2019|

Prafull Gade COO & MD |June 2019|

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Most recently, 86 minutes of Stereo Conversion of the mega blockbuster “Avengers: Endgame” was done at our Pune Studio.

We pride ourselves on the fact that we have a constant flow of repeat Hollywood customers, a clear-cut testimonial that we are delivering above and beyond their expectations. To meet these high standards, we nurture and maintain an exceptionally skilled creative and technical workforce. Along with the challenges of delivering these international projects, the team must also develop and employ the latest innovations, to be leaders in the business. If our creative and technical workforce are considered to be our heart, we believe our in-house Pipeline Research & Development team is our brain. Our custom-built tools ensure smooth and uninterrupted flow of work across all our global studios, which accelerate our production efficiencies so that our artists can spend more time in making the right creative decisions.

Developing an International Nexus for Content Technology and Post Production As the entertainment industry grew beyond geographical boundaries, crossing all linguistic barriers and achieving new heights in terms of quality and deliveries, it was essential for global producers to find production partners who could not 20

|June 2019|

only deliver quality in time, but also give a price advantage in a cost-competitive business environment. Early on, Deluxe gauged the potential of technological advantages in India and established their footprint in Pune, India for their production studios. India, and Pune in particular, quickly distinguished itself as a hub for creative and technically skilled artists for international productions.

Pride in the Employer/Employee Equation at Deluxe

The Pune studio is housed in the high security SEZ complex and is spread over 83,000 sqft. with a creative and technical staff of 1,500+. The studio has artists from different parts of the country which helps develop multicultural diversity in terms of a creative offering to our clients. The culture is built around the Deluxe Values of “Exceed Expectation, Take Ownership, Act with Integrity, Be Pioneers, Collaborate, Pursue Diversity and the most important aspect of studio culture is being Happy.

Organizations get built not merely by number of people but by the ideas those people bring in. At Deluxe, we strongly feel employee-employer are different roles that work together as one single team towards the same goal. The ownership of the organization is not only with the employer, but our employees too take the pride of ownership. Unless both the parties walk in each other’s shoes to understand the role and the responsibilities of each other, we cannot build a winning team.

Security is a Priority for Content Owners

Team engagement through social gatherings, sport activities and monthly award ceremonies. One of the strongest programs we have built to understand employee/employer relationship is by meeting all the employees one-on-one to address concerns, compliments and concepts. These simple exercises have helped us establish best practices to build a better organisation. Additionally, the company provides competitive salaries and perks like; AC Cab facility, Mediclaim, and planned overtime - a rarity in our business.

Digital technology has shrunk the world and has many advantages in terms of communication at lightning speed, access to enormous content at your fingertips, unlimited distribution channels to pass on the contents etc. We have established one of the most secure studios by implementing world-class security practices in our system and providing repetitive security training programs to our employees. We validate our Physical, Digital and Management security practices by periodically conducting high-level external security audits like; MPAA, CDSA, GRC and major Hollywood studio audits. Content security practices is not just a technical process for us, it is an obsession.

Innovation is in our DNA Technology is a vehicle for us to reach our next goal of innovation. We love to keep innovation as an ever-moving finishing line. This brings the best out of our technology and helps us push boundaries each time. Having state-ofthe-art technology has become a norm for Deluxe India.

What we achieve by utilizing this technology is our business passion.

Our Research & Development team has innovated a production pipeline technology called FLUX. This tool is built for our Artists and Production management teams to work in a cohesive environment which is fast and allows for seamless, sophisticated asset management for artists and supervisors. |June 2019|

FLUX provides powerful features like; accessibility of every artist’s work to our clients at their native location.

This helps our clients to understand the production progress and creative development of each shot. FLUX is known for its Stability, Scalability and Security.

On the day of induction, every newcomer is greeted by the core Deluxe India team, informing them of the Culture, Vision & Mission of the company. The four H’s, “Honesty, Hard work, Humility and Happiness” are the four pillars on which our culture is built. The HR team not only works around growth path, and skill development of the employee, but also spends an equal amount of energy in building work-life-balance for the staff.

Our production team works very closely with our artists to foster and encourage their best work and have built a very strong Reward and Recognition program to keep them motivated. By providing them with mentors, additional training, or simply by giving them the chance to interact with a special manager, Deluxe India has committed itself to providing career development opportunities across our employee pool. It has all proven to be a winning formula and we see the results each and every day.

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Success!

IN SEARCH OF

Success might be a relative term but is very crucial for human beings.

Various dictionaries define success as the achievement of the desired result, mostly positive results. But truly speaking, our whole existence is defined by success however small or big. If we scrutinize our single day at the end of it, we can see small success as well as failures. But what makes successful people really successful is that they analyse and learn from their failures and turn them into success.

So what constitutes a success story? Especially for an entrepreneur who takes a giant leap of faith in themselves and their ideas to look for success.

What do they consider their key and their moment of success? Here’s what a few have to say when asked “Success according to you is- ……

“Hard work that has no replacement; keep going and you shall get your dues. Also never get carried away.”

Ashok Rajpal, Managing Director, Ambrane

“Success means to find happiness in the little things and to achieve the goals you set for yourself however big or small.”

Shefali Desai, Founder, BASE 501

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|June 2019|

Exclusive

Hard work, persistence, setting clear goals and working towards them sure seems to be the key.

So with Going forward, what motivates them to keep going even when things are not the way they wanted to be?

“Whether you need to watch motivational videos on TED Talks or YouTube, listen to music that gets you revved up, or simply embark on an empowering mental journey that will help you to envision your goals lucidly, you have to do what it takes to stay Motivated.

Because, at the end of the day, it’s up to you to stay focused on your goals, and not someone else. The only person you would be cheating by not putting in the effort every single day to achieve your goals is yourself. Do your best to avoid distractions and time wasters, and work towards your goals by staying motivated”

Here’s what Arjun Bajaj – CEO, Daiwa India has to say about staying motivated:

Here what that sense of achievement feels like: “Each person has a different definition for success. Some measure it with money, some with ‘accomplishment, awards or recognition’. With Glyph, my intention was to work in meaningful ways with brands. To partner with businesses to help grow them with design. To create a work environment which nurtures individuals and the collective. To this end, we have been successful.”

Pari Purohit, Founder & Creative Director at Studio Glyph

“Success is the feeling of satisfaction when a customer recognizes you in a crowd, even after many years and communicates emotionally, the amazement and aura that my art has created in their home or workplace.”

Moiz Arsiwala, Founder Isra Glass |June 2019|

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“Success according to me is making sure you are personally happy and in turn, the people around you are happy as well and what you are doing is bringing about a positive change in this world and for our planet” Prateek Sethi, Founder, TRIP Creative Services

Hear it from the Editors: Motivation and dedication are required to keep the tempo going. An entrepreneurial journey is not a smooth one. It has its own share of ups and downs and loads of risks. But some risks are worth taking! The end result of success, recognition and the immense satisfaction of achieving what you set out for are worth it!

Here’s what they had to say...

“I believe that you have to seek freedom to craft your own Successful life.”

Shruti P. Jambhale, Editor at Insights Success

So here’s what the recipe for success looks like: • • • • • • • • •

Decide and choose what you love to do; Prepare yourself as you commit yourself; Give 100% of your efforts and maybe more; Grab the opportunities that come your way; Chop off negativity; Add love, loyalty, and praise for employees and co-workers; Season it with motivation; Have patience and faith as your work takes time to ripe.

Enjoy all the success that you deserve and worked so hard for!

Celebrate each day as it comes and stay grateful for the wonderful opportunity life has given you!

Sneha Sinha, Editor at Insights Success

Happy Success!

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|June 2019|

Exclusive Interview with Insights Success

Arjun Bajaj Showcasing the Perfect Example of Entrepreneurship

B

elieving in creating his own roadmaps, Arjun Bajaj, the CEO & Founder of Daiwa India is one of the zealous entrepreneur who refurnished the company as one of India’s largest business. In an interview with Insights Success, Arjun Bajaj have shared some insightful views and highlighted the influences made by their company to be the most recommended law solution provider.

01. Kindly brief us about the inception story of DAIWA? Daiwa began its journey in the year 2016 on the pathway to sync the ongoing problem in the TV Industry. We realized that the TV Market was going through a very troubled time period, wherein most of the brands were sourcing final products from China and assembling in India and calling it ‘Make in India’ and lacked implementation, which is where we felt the need to build a brand which truly resonates the ‘Make in India’ philosophy not only in terms of its design and performance but also functionalities designed as per the needs of the audience. Daiwa comes from the parent company Videotex a popular ODM brand which has been in the Industry for over 35 Years. Today Daiwa, brings the complete back end integration for manufacturing LED TV’s in India and are currently having a capacity of manufacturing 75000 in a month and are further planning to invest more in factories.

Today Daiwa, is reckoned among top 10 TV Brands in India, and has established a very strong foothold, at Pan India Level.

02. Kindly talk about the journey of the CEO/Founder and his/her initial days, success stories, and challenges.

Even though Daiwa is backed by 35 years old parent company Videotex (a leading ODM of LED TVs) the journey has not been smooth sailing, rather has, had its own share of challenges too. In the initial days, had a One-man army functioning being a startup. Right from

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the cataloging to designs to order processing to dispatches and after sales service everything was managed by Arjun himself. With his hardship and immense faith, today Daiwa has a very strong team of over 100+ people, governing the functioning of the Brand.

The other aspect being, the brand faced lot of resistance from the Market inspite of being quality and best priced, it was difficult to move sale, since it was much unknown to the end user. Overall that made it quite difficult to establish alliances with the online partners.

Over a period of time, our products drove the strong word of mouth, and Daiwa as a brand saw acceptance in the Indian Markets. Today Daiwa sells its products in all leading retail stores and online portals, not just that it also sells units from its own website. The journey has been exciting, but extremely challenging considering the ongoing situation of the Indian Consumer Durables market as well.

03. What kind of ethics, principles and manner of working does he/she observes while running the business?

For me, Honesty is a key characteristic of a business because it has helped me set the tone for the kind of work culture we have established at Daiwa. It has helped us provide consistency in workplace behaviour, and build loyalty and trust in customers and prospects.

Apart from this, Arjun is highly punctual and strongly believes in Transparency in any operations.

04. Share with us the accomplishments and achievements of him/her and the company’s achievements under his/her leadership.

Arjun does not believe in blowing his own trumpet.

Some key accomplishments which he calls value adds in his Journey includes; Successfully launched 2 Brands in 3 Years and have been nominated for the several award categories when it comes to the product

|June 2019|

Arjun Bajaj CEO & Founder

|June 2019|

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range. Daiwa has received an award for ‘The most affordable Brand of the year’ by Mobility India.

Another achievement is innovation of 4k UHD Quantum Luminit TV, which created a huge buzz for our brand in the market, since it was a First Timer to India. These milestones have overall, contributed to the value and business of the organization.

05. Please tell us about the services you provide that makes the brand unique in the mid of cut throat competition.

Daiwa has always focused on building the latest in technology at most prudent prices, exclusive to the Indian markets. In terms of the uniqueness, its two-fold, balancing both the Products and services.

Among products, we have brought several new technologies in India which includes Wide Color Gamut to Pictures, Tailoring the speakers as per the Indian needs, Unique remote with direct app keys and keyboard with easy surf on Smart TVs, balancing voltage fluctuations for TV as per Indian power conditions etc. Our Goal has always been to go the extra mile in terms of the deliverables to the consumers. We do not want to follow the stereotyped industry, and each one of our products resonates the same viewpoint.

Among services too, we have gone a step ahead and launched our own Daiwa App, a service app which allows customer interface 24x7, which got us phenomenal response. Apart from this, our additional product Warranty too has established consumer confidence on Daiwa products. We promise to provide value for money to customer in addition to best in class technology. Daiwa’s main objective is to break the myth that the finest products only comes at a hefty price.

06. State us about the most memorable and remarkable moment of your life.

The most remarkable moment for me was when my father said to my mom, ‘He is proud of me’, which added to the best moments of my life. Also, our brand was registered among several awards & accolades which boosted our confidence too. These remarkable moments, are indeed priceless.

07. Where do you see yourself and the company in future? Or, what is your goal to mark the uniqueness in future?

progressing. We expect the upcoming years to be more opportunistic and positive for the market. Moreover, with the amassing advancements, we envision the sector to be omnipresent at the global platform by 2020. Since India’s electronic business is one of the largest across the globe, and to subsequent this growth, we are going to increase our sales base in different states, since business today is all about an above reproach mix of technology, innovation, quality and cost. Also, viewing the dedication and commitment to provide our customers state-of-the-art products, we have envisioned being available in India within a span of few months.

08. If you had one piece of advice to someone just starting out, what would it be?

‘No matter how bad the situation gets, Never give-up’. I have followed this ideology and I strongly believe when the going gets tough, the tough gets going. One should truly believe in their dreams and work towards it to make it a reality.

09. What is the one thing that is acting as your motivational tool? Or, who is your role model and how the person inspires and motivates you?

Well, seeing my Father build the business empire – ‘Videotex’ which has been steady and strong for lass 35 years has indeed been the strongest motivational tool. I have understood his formula to work ‘Don’t follow success, rather let success follow you’. He has imbibed these learnings in me, which has helped me today stand on my own establishing the brand Daiwa. In terms of my role model, that goes without saying it’s my Father, who has been my only inspiration in life.

10. Share your views on the current business scenario in India.

India has emerged as the fastest growing major economy in the world. There is a growing competition in every sector leading to price sensitivity with cluster of brands and too many changes in policies and taxes, which has overall tainted the scenario. However, in another 2 years we shall outgrow from this, with lot of competition shedding off the market, that’s when the Consumer Durables Market shall enter a new phase and so shall India for Electronics.

Our consistent efforts to escalate the brand to create a distinct name that stands out of the crowd are

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Pari Purohit

The Art and Science of Creativity

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he Indian economy is growing like never before, and as it does, newer businesses and brands sprout and make dramatic entries into an already cluttered customer’s cone of vision. It’s become increasingly imperative, almost hygiene, for brands to stand apart. And consequently, branding and design companies are required to continuously raise the bar. Business, brand and product success depends on it more than ever before.

At the same time, the Indian talent is striving hard to be at the forefront of innovation by outdoing international standards alongside with addressing the ever-changing needs of the ever-changing consumer.

Pari Purohit – Founder & Creative Director at Studio Glyph likes to convert challenges into opportunities, to get her hands dirty and deep dive into the guts of the brands Glyph works with, to simply create ‘work that works’.

Driven by sheer curiosity, she’s constantly experimenting and challenging convention, which contributes to Glyphs’ prowess and enhances the growth of clients in the long run.

Be it a brand launch, trying something on new software or toying with a new concept, Pari stands tall to disrupt the design universe with her courage to think differently, in good measure. At Glyph, we don’t entertain being creative for the sake of being creative.

Inspired by the learnings which sculpted her into an adroit leader, Pari says, “I’ve learnt from people I’ve known, people I’ve read about, my teachers, my past employers, superiors, colleagues, my students, and am constantly being inspired by my team, my peers and clients. As someone who’s ever-curious, I’m always absorbing as much as I can from all my interactions.”

About Studio Glyph “We challenge our clients, and expect that they challenge us back,” asserts the founder.

Housed in a heritage bungalow of 1929 vintage, Studio Glyph is a multidisciplinary design company providing

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creative and strategic, goal-oriented design solutions to positively impact their client’s business. It is a boutique agency which believes that the best output comes by enabling its thinkers and doers to directly interact with clients. ‘We’re selective about projects we take up, since we’re keen to demonstrate how design makes an actual difference to the top and bottom line of a business. How design can solve a lot more than just covering blemishes for a brand’ says Pari Purohit.

Acknowledging that satisfied employees are the driving force behind the quality of work in a creative studio, Glyph believes in enabling people, and investing their growth.

Harboring an open milieu, where new ideas are encouraged, the company acts as devil’s advocate for its partners as well as their clients. It helps brands and businesses in meeting their objectives by offering strategically surgical design and decision-making solutions through its collaborative approach. To push the creative envelope within the category, budgetary and changing consumer perceptions is really where the challenge lies - And Studio Glyph has successfully proved their mettle in this regard.

Hoots and Cheers to Achievements Within a short span of time, Pari has knitted Studio Glyph into a one-of-its-kind design studio. She believes that the effective work from the studios past projects is the best testimonial or credential. Under her aegis, the company has proved their mettle and worked with renowned Indian and international clients. Her 360o approach blended with a solution-driven design methodology has helped the company effectively craft brands from paper napkin sketches and transform their business outcomes to the best.

“Our clients value us to the degree that they consult us even after our engagement is over. That is the biggest reward for us and proof that we made a cognizable difference,” she adds.

A Note to Remember Pari believes that it’s the ‘never giving up’ attitude which can take beginners to the places they have never been

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before. Recognizing the current scenario of the Design industry, she advises young graduates to “Always be objective and critical of yourself. Question everything. Absorb as much as you can. Sharpen your powers of observation. Master your craft. Read - Design is as visual as it is about philosophy, the socio-economic and cultural fabric of people. It’s human.”

A long way to go Pari is a ‘karigar’ who would never stop creating. For her, Studio Glyph has always been her first love and will always be her springboard for future pursuits. Speaking of her teachers, she states “I may involve myself in academics more actively. I think of my teachers often, and owe to them my creative courage and thinking. I would like to pay it forward someday.”

Pari is all set to go beyond the realm of communication & brand building with an aim to expand beyond design. Her passion and love of design is what keeps her going and enables her to march forward with a greater gusto. Her words “Our pursuit would be to do more, and even better.” reflect her limitless ambition.

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We like to think limitlessly, so we know that we are considering everything before recommending what's best for your brand

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Pari Purohit

Founder & Creative Director

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Interview with Insights Success

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|June 2019|

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leading electronics company, Ambrane India Pvt. Ltd. is focused on providing quality and innovative products in mobile accessories category. In a conversation with the Managing Director – Ashok Rajpal, talks about the core strengths, along with explaining the current trends and a piece of advice for the budding entrepreneur. As the company has set the right trajectory of growth and advancement for the future; let’s take an overview on an Interview with Ashok Rajpal.

01. Kindly brief us about the inception story of Ambrane India?

The brand started its journey in India in the Year 2012.

In the early days, we would import the products, however seeing the future markets and understanding the growing needs we established our own Manufacturing unit in the Year 2014. With this, we started our journey with an extensive portfolio of IT Accessories which includes Power Banks, Speakers, and Tablets. Today, the brand has achieved a significant hold in the Market and has sold over 7 million products at Pan India level till date.

02. Kindly talk about the journey of the CEO/Founder and his/her initial days, success stories, and challenges.

We started off in the time period when no one understood the product ‘Power Banks’. The resistance was not towards the Brand. It was on the product …we had to grow the Market coz we knew the future outlook and we wanted to have the first mover advantage. The time period was extremely challenging, but we did reap max benefits from it. Also, being the first Indian Brand to establish a Manufacturing unit for Mobile Accessories, established a new benchmark in the industry. The journey for us has been exciting…and

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promising. Today we are No. 1 Brand in the Power Bank category.

03. What kind of ethics, principles, and manner of working does he/she observe while running the business?

For Ashok Rajpal, Discipline in business plays a very imp role. He strongly believes that it is necessary to instill a disciplining program in every business big or small, in order to move forward. An effective formula will help improve workplace performance, provide a safe and honest environment conducive to production.

Discipline not only encourages appropriate behaviour but also brings efficiency to the organization.

04. Share with us the accomplishments and achievements of him/her and the company’s achievements under his/her leadership.

The brand has been recognized today as no.1 Power Bank Brand in India. In a very short span of time, we have served over 10 Million+ Customers at Pan India Level and crossed the 100 cr benchmark. Apart from this, we were also one of the first brands in India to set the Manufacturing unit, even before Make in India momentum begun in India. Today, we have introduced over 100+ products (SKUS) across categories. All these achievements have helped the brand to elevate to the next level.

05. Please tell us about the services you provide that make the brand unique in the mid of cutthroat competition.

Our strength remains “Make in India”. We are unlike those who simply assemble the products. We have built products, tailor-made to the needs of the market. Price

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is again another key element; Ambrane products bring the new technology to users with several first timers in India.

Being the leaders in the Power Bank, we dominate the market with 15% - 20% of the category. In terms of what makes us unique – Unique after sales service that strengthens consumer Trust towards our products, our Easy Replacement Policies have helped us establish a positive voice against the competitors. Apart from this, we are backed up with 400+ service center across India to serve our customers to the fullest.

06. State us about the most memorable and remarkable moment of your life.

One of the most remarkable moments for me was setting up the Manufacturing unit for (Ambrane) Power Banks in India.

We were the first ones in the sector to take such a huge step. The Memories of the first machine rolling is still fresh, one of the key milestones for the brand, making us move forward.

07. Where do you see yourself and the company in the future? Or, what is your goal to mark the uniqueness in the future?

In future, Ambrane shall see the transition from mere Mobile Accessories to smart products (IOT and AI-Based) the evolution of products into intelligent connected devices, increasingly embedded in the broader systems, shall reshape Ambrane’s future. We aim to establish our firm presence in Audio, IOT and smart devices category. We have already started working on the products, and have invested in R&D/ Technology in developing and execution. We strongly believe our USP shall be being among the early entrants which shall help us to establish a chord with the consumers. Our ultimate goal is to build an indigenous electronics brand that makes all products in India.

08. If you had one piece of advice to someone just starting out, what would it be?

‘Take Action’ – my mantra! The world is full of great ideas, but success only comes through action. The easiest way to get started is to quit talking and start doing. That’s true for success in every role and field. Other than this, one should have clear goals, - Set Goals, and remind yourself each day to walk closer towards it.

09. What is the one thing that is acting as your motivational tool? Or, who is your role model and how the person inspires and motivates you?

My inspiration has been the well very known and respected Industrialist, Mr. Ratan Tata. His attention to people and to details, his graciousness, humility, sense of calm as well as his intellect and ability to think rationally has always inspired me to no end. The Brand Value he has created for ‘Tata Group’ is a Case study in itself.

10. Share your views on the current business scenario in India.

India is poised to become the world’s fastest-growing major economy. New brands come up every day leading to tough competition among all sectors. India has seen considerable growth in Mobile Accessories Market in India and Wireless technologies shall now define the future. Manufacturers are investing heavily in R&D focussing on developing innovative technology against the competition. The future can bring many positive changes in the Indian wireless industry. There is a huge probability that the wireless technological standards of the Indian market will match the international standards in the shortest period of time.

Apart from this, GST has boost competitiveness and performance in India’s manufacturing sector. Multiple indirect taxes had also increased the administrative costs for manufacturers and distributors and with GST in place, the compliance burden has eased and this sector will grow more strongly. Furthermore, make in India shall be the strongest road map to respond to global challenges through preparations for world-class manufacturing status. Overall the ease of doing business with government support shall smoothen the existing ecosystem in India.

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|June 2019|

THE

&

CREATIVITY

ARE

Innovation

KEY INGREDIENTS

FOR ENTREPRENEURSHIP

T

here was a time on this Planet when human beings did not look at any screen; they just looked at the amazing world around them.

Fast forward to today - most of us are spending more time looking at a digital screen (smartphone, computer/ laptop, TV, theatre, etc.) than looking at the amazing world.

Why has this happened?

Well, these screens are the windows to a virtual world. They give us a glimpse of different realities, which may or may not exist in the real world. And this virtual world is getting more and more real with the birth of Virtual Reality; the digital screen is coming to take over your eyes. So, the window has now evolved to become a doorway to teleport you from one reality to another.

How does it feel when you wear a VR headset?

It literally teleports you to another reality. I have showed VR to thousands of people and every time I show it to someone new, I get an amazing reaction. The people who have got the chance to experience will understand and for others I will request you to try as soon as you can. When film came in the early 20th century, no one knew what it can become but everyone knew that it is the future. The same goes for Virtual Reality.

Until now, a cinema hall is one of those places where we enter a virtual world but at times it can be annoying because of various reasons. With Virtual Reality, you enter the story

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like never before. You might become the protagonist where you will feel and think like the Hero of the story.

Virtual Reality - A New Medium A very early mistake that a whole lot of people make is that they start comparing VR with the current existing mediums and do not understand the uniqueness of VR as a medium.

The content which is considered great for VR might just not work on any other traditional medium and vice versa. The rules of VR are yet to be written.

Since, it’s a new medium VR is all about innovation, creativity, experimenting, failing and learning what works and what doesn’t. We need to focus on the process and enjoy every bit of it.

When I was in school and even in college, I never thought I would become an entrepreneur but when I look back, I see that it was creativity initially and later innovation which lead me to become an entrepreneur.

The path of entrepreneurship is tough, but when you start for the right reasons, you can go through the tough times blissfully. When you have the passion and perseverance, the journey becomes blissful. Your work should help you reach the state of bliss, not the state of stress.

Bharat Varsh (India) - Sone ki Chidiya I remember reading that Bharat Varsh (India) used to be called Sone ki Chidiya (The Golden Bird) few centuries

|June 2019|

A New Insight

ABOUT THE AUTHOR Arvind Ghorwal –The Founder and CEO at Elysian Studios.

Arvind Ghorwal Founder & CEO

back. It was full of prosperity, harmony and the amazing culture and traditions whose exact birth is unknown to mankind.

Today, India is full of opportunities, almost every field or industry has immense possibilities. All India needs is more and more creative entrepreneurs who can make India - The Golden Bird again!

And I am sure this is going to happen soon.

Let’s make it happen!

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Arvind is an alumnus from IIT Mumbai, he initially started working in a start-up founded by his seniors and friends, where he lead teams which executed the operations in Tier 1 cities in India, using the latest visual technologies like drones, 360, VR and AR. He then founded Elysian Studios which creates blissful experiences in Virtual Reality.

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Prateek Sethi Communication Designer & Founder TRIP Creative Services

Uninterrupted Creativity and Positive Vibes 38

|June 2019|

Interview with Insights Success

P

rateek Sethi is a name synonymous to ‘Passion for Animation’. A science lover at heart and a perfect blend of ‘Science and Creativity’ is what describes him best. He is the one, who is making learning science funny and much easier for kids. And, today, the world is thankful for his creativity.

Prateek Sethi is a Communication Designer and Founder of TRIP Creative Services, a multi-award winning visual communication design house. In an interview with insights success, Prateek Sethi gave some insightful answers highlighting the influences made by him and his company.

Below are highlights from the interview between Prateek and Insights Success: Brief us about the Founder/CEO of the company. What kind of ethics, principles, and manner of working does he/she observe while running the business?

Animation has been the first love for Prateek. Ever since he was 7, Prateek would convert the walls of his room into a canvas and draw freehand cartoons with fantastical themes.

It was only a matter of time before all the engineering courses were shunned for a 5-year animation course at NID, working with various TV networks and Production Houses, which consequently led to him forming Trip Creative services in 2009. Prateek has set some tough standards not only for himself but also for his crew. New techniques of storytelling which involve the current tech advances along with attention to detail are critical design philosophies at Trip. This coupled with a deep effort to understand the client's needs today and possibly in the future also form a large part of thinking through any project.

The organization is a tight-knit team and has very few rules, the most important of them, is to never miss a deadline. We are upfront on the possibilities with the clients and for that honesty and commitment they return.

Share with us the accomplishments and achievements of him/her and the company’s achievements under her leadership.

Dot - Everybody dances to techno | Music video directed by Prateek and produced by Trip selected and screened 16+ film festivals across the world in 2018.

Winner - Best Music Video, Eurasia International Film Festival (Nov17).

Winner - Best Music Video, Short to the Point, Bucharest (Oct17).

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Joint Runner Up, Asia South East - Short film Festival’ 17, Nominated Best Music Video Director, Auckland International Film Festival’ Autumn 18.

Happy Building Web series, a fun science and fun fact series on the DIY video model, nominated for Best Web series at 10th Edition of JIFF, Jan’18, official selection at the 4th Rainbow Tv Awards March’18 and Finalist at Oniros Film Awards March’18.

Queens of Comedy by Discovery Communications India for TLC India wins “Best Comedy Programme” at the Asian Academy Creative Awards 2018. Team Trip designed and created the show packaging, in show graphics for the Programme which was creatively directed by Anuradha Jasol, OML. Augmented Reality Content partners for CAB Experiences, NGC Network India’s “MARS” activation. The activation won the PromaxBDA India Gold Award 2017 for Best Outdoor Category (IND52) The videos and photos campaign shot for UBM’s “NGO India - Giving Back” were part of multiple awards winning initiative, including the “Best Social Media Campaign” at the World CSR Congress 2014 Character Design, Illustration, Book Design and Identity Design by Trip for The Super Duper Princess Heroes (SDPH) for 3 Keys Communications, USA. Authored by Sanjay Nambiar. The book won multiple awards in the USA, including Mom’s Choice Awards Silver Medal, Gelett Burgess Children’s Book Award, Family Choice Award.

(October 2013) Prateek has had the pleasure of being a guest lecturer, visiting faculty, chief guest, workshop and esteemed speaker for various events at prestigious institutes such as IIT Delhi, BITS Pilani, NID Ahmedabad, NID Bangalore, NIT Raipur, NIT Calicut to name a few. (2010 – present) Prateek hosted the Show “FAQ” on Pogo Tv, Creative Consultant and Content Developer for the show. Trip created the show packaging and Inshow graphics(season 1) for “FAQ” which was nominated twice for best kids show in India, in consecutive years(2010 and 2011).

Prateek exclusively Interviewed the cast of the Harry Potter Franchise (Daniel Radcliffe, Rupert Grint, Emma Watson, and David Yates) for the launch of HPATDH Part1 in London, UK (2010) Prateek designed the PROMAX award-winning “movies on time” print campaign for Sahara Filmy (2007)

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Please tell us about the services you provide that make the brand unique in the mid of cutthroat competition.

TRIP Creative Services is a multi-award winning visual communication design house. Our in-house team of designers and producers are always on the lookout for new and exciting ways to help you communicate. With over 500+ projects successfully completed, our strength lies in our ability to fuse the clients’ vision with our various backgrounds, to create constructive ideas, movements and experiences. We are a design agency with a strong Trans platform approach, which is good for the clients business.

With a decade plus of experience with various scenarios and requirements, we can help you design and communicate in the most suitable way. Our award-winning visual design team has worked with some of the biggest names across industries while still keeping a nimble and agile approach to the creative process. Our motto is to provide the best services possible for the bracket and working tirelessly to make sure our patrons are more than just satisfied. For this specific reason, given the constraints of any project, our work speaks for itself.

State us about the most memorable and remarkable moments of your life.

I fought, survived and overcame cancer as a teen. That for me was an epic learning experience on human emotions, time management and most importantly the meaning of family and friends!

Where do you see yourself and the company in the future? Or, what is your goal to mark the uniqueness in the future?

I am an explorer. The new excites me, the old fascinates me, the present captivates me and the future makes me smile. I am a Communication Designer and creative entrepreneur. I provide a vision, direct movement and experiences, help people communicate, but most of all make ideas come to life.

Have you seen the future? Neither have I. We plan for it, we work towards it.

Which is what makes it so remarkable. Technology with a

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Entrepreneurial Mindset

“

Success according to me (Prateek) is- making sure you are personally happy and in turn, the people around you are happy as well and what you are doing is bringing about a positive change in this world and for our planet

“

“I love my team. They are creative, dedicated and hard working. An organization is only as good as all its members in unison. My team has been fantastic and for that, I am very grateful.” says Prateek.

human touch is where creativity and science form a melting pot of possibilities.

If you had one piece of advice to someone just starting out, what would it be?

The greatest designs have been painfully simple. They feel as if they always existed, waiting for someone to find them.

Design as you would want to live your life. Clutter-free, on point and fun. Always believe in your inner gut feeling and don’t waste time. Just get on with it!

What is the one thing that is acting as your motivational tool? Or, who is your role model and how the person inspires and motivates you?

I love every day as a gift. The thought of a fresh day brings about the immense “new”, is what motivates me. My family has always been my inspiration.

Share your views on the current business scenario in India.

India is growing in all perspectives related to the creative field. It is a fast developing country which is learning quickly. We are evolving our techniques and methods at par with design-forward countries. Implementation is a whole different story. But as they say, business is not fun unless it’s cutthroat, so there is a lot of healthy competition amongst the very talented designers, creatives, agencies, clients and that has always been fun.

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“It’s a lot of struggle! If you have the passion for it no matter what happens just don’t give up ever!”

–Shefali Desai, Founder & Design Director at BASE 501

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ringing in adaptable design solutions for the betterment of the masses is Shefali Desai, a multidisciplinary Artist / Designer. She is the Founder & Design Director at BASE 501, Shefali is also known as ‘The Doodleist’. With her substantial experience in Fine Arts, Strategic Design Thinking, and Design Management, Shefali breathes life into brands by detailing them out with the love that life itself encompasses within it.

Raised the Bar Higher Shefali has vast experience of working with noteworthy brands such as STARBUCKS, Pepsi, Redbull, Star Movies, TATA sky, CBRE, etc. Her passion for art and design has fetched her some prestigious awards in the industry along with being featured in various magazines like Creative Gaga & Kyoorius to name a few. She was also honoured with – Gold, Silver, and Bronze medals for her Design Execution.

Shefali has even made it to the list of Top 100 Women Illustration Artists in India, Wacom Spotlight Artist. She was featured in the ‘LIVE DARE CREATE’ by Wacom, with numerous opportunities to widen her horizon, in the field of Art, Print, Digital, and Spatial.

Shefali Desai Founder & Design Director

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Know Her Better Having done her Masters in Design from Singapore, she has created high standards by demanding and delivering consistently superior art and design solutions across 100 + brands and multiple agencies. These agencies include start-ups and high-end brands over the past nine years of her career.

Shefali is also a member of the ADI (Association of Designers of India). She is recognised for her

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‘‘

Be simplistic in all the right things

‘‘

contribution in the design education space as well, with having three years of teaching design as Visiting Faculty at Raffles Design Institute and currently a Visiting Faculty at NMIMS School of Design.

branding, which weave into multiple creative services such as Wall Murals & Branded Environments, Brand Identity Design and Packaging, Video and Photography, Print, and Digital.

“My family (Husband and Parents) are my biggest motivators they always encourage me to keep going and keep pushing” said Shefali., “My role model is Chris Do. He is the most inspiring designer, businessman I have seen and I aspire to reach that level one day,” she added further.

What makes the company stands out is its sheer passion for good design; no matter what the size of the client it offers quality filled customized design services showcasing its versatility.

About the Company BASE 501 is a multidisciplinary design agency, with a set of talented sparky designers brought together by their passion for design. The company believes that every assignment is an opportunity for insight and innovation. It is an indication that every designer is an expert in something important for its clients and thus every client is a willing co-conspirator for great projects that work and that every account is a case study for its design leadership. Hence, the company helps its clients create, conceive, and implement functional, meaningful, and personalised design solutions for their business.

While sharing notable moments of her life, she said: “The most memorable moment for us as a company is to be approached by a brand like STARBUCKS to create wall mural art for them for their cafes in Kolkata and Bangalore.”

Services Making the Brand Unique BASE 501 is known for its strong illustration skills and

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A Start-up Checklist from Shefali • Never let what others think of you bother you, be determined.

• Always do your research.

• Don’t give up on your beliefs. If you want it, then you have to go get it.

Incredible Future Creative business is quite competitive, with a burst of start-ups and independent creative artists. “Though there is a huge gap on how design is valued, as per my experience so far the value and appreciation for design is just starting to blossom, but it’s still a long way to go.” said Shefali.

With the constant change in design trends, it is very important to be flexible and versatile, and BASE 501 wants to be just that!

The company is about making great ideas come alive through excellent designs driven by innovative executions.

And, with full potential of good design, it is driving a new era of development, growth, and productivity.

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