The 10 Most Brilliant Companies in 2019

THE 10 MOST BRILLIANT COMPANIES IN 2019

2019 | VOL 12 | ISSUE 2

Exclusive Ideals of an Outstanding Company

Trending Technologies Tech-trends Redefining Entrepreneurship

Subramanyam S Founder & CEO

AscentHR Embracing Technology, Imparting Synergy

Tech Enabled Business World

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echnology in business world has been a powerful catalyst for change and growth. With a potential to foster growth and improve the products and services companies offer, the power of technology is being felt throughout the business world. It is fundamentally changing value chains and operating methods reshaping the foundations of many businesses, and industries.

This technological revolution is creating historic shifts in the business footprints bringing down the walls between service providers and clients. And in the next ten years the process will accelerate rapidly changing the business dynamics.

But, technology by itself isn’t enough to drive growth and success as companies need to design processes and workflows. To boost productivity and efficiency, companies have to incorporate and leverage the technology available and strategize their business propositions.

Thus, businesses are integrating technologies into different processes to streamline tasks, boost productivity and offer a better experience to clients and customers.

Technology is benefiting the business world reshaping the organizations by making their business processes highly integrated, and more streamlined. It has improved communication, collaboration and simplified workflows with automation.

Moreover, it has optimized the use of resources, and made the business more flexible.

These are few examples how technology is redefining the way businesses work and generate growth. Analyzing the trends of businesses and industries, in the nearing future businesses and industries may almost double their operating profit and margin. It is believed that most of the customer interaction won’t include a human employee. The positive change will continue to shape the way businesses work, especially when it comes to organization and relationships with customers.

Today emerging and well established companies are providing businesses with advanced solutions and assistance in unraveling the secrets of all the industries. We at Insights Success have released this special edition titled “10 Most Brilliant Companies In 2019”.

Within the edition, we have focused on exhibiting the brilliant companies and their portfolios with unique solutions.

Considering the same intent, let us introduce you to these exemplary companies.

On the Cover of the magazine, we have featured the special story of AscentHR, which is powering people practice through adaptability, accountability, and accuracy by providing the right mix of technology & business expertise to achieve efficiency and long-term profitability.

We have also focused on a number of progressive companies and their core personnel who have come up with the most unique solutions; Einfolge Technologies, one of the leading global service providers in the KPO arena of India. One-stop solution provider Einfolge Technologies helps clients streamline their operations, cost reductions, and enhance business efficiencies through its expert solutions. The Purple Turtles, a well-known firm designs and manufactures decorative luminaries remarkably recognized to serve avant-garde collection and artisanal know-how.

Here, Ifthikar Saleem, the Founder & MD of Ahad Retail Ventures talk about their overall journey and the influences made by their firm, service offerings, winning honors, current and future perceptions.

Alongside, the brilliant company Biomall.in, has also been featured in the listing of “10 Most Brilliant Companies In 2019”.

This magazine includes a Leaders’ Quest section as well. Sunil Kumar, the President of Aglaia Interactive Solutions Pvt. Ltd, and Mrs. Shalini Gupta, Founder & Director of Zorba Books discuss the topic “Ideals of an Outstanding Company”, and “Roles of Leaders In the 21st Century”. Also, we have an exclusive article presented by Neerav Jain, the Founder & CEO of CityFurnish.

The editor’s thoughts are also a part of this magazine where we have made an amazing article based on Tech Enabled Business World.

We are honored to mention, 1. K-LITE Industries 2. OfBusiness 3. SareStates Realty 4. JSW Group 5. Schbang So flip the pages of our magazine and explore interesting insights into the world of business!

Cover Story

26 Exclusive

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CXO

Ideals of an Outstanding Company

32 Leaders’ Quest Innovative Job Seekers Lead to Boom in the Renting Economy

Powering People Practice

20 ARTICLE

Trending Technologies Tech-trends Redefining Entrepreneurship

38 Expert’s View Roles of Leaders In the 21st Century

Ahad Retail Ventures Fuelling New India’s Retail Success Story

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Biomall.in Offering a Seamless Online Lab Equipment Shopping Experience

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Einfolge Technologies A Global Leader in Patent & IPR and Market Research Solutions

The Purple Turtles Designing & Building Extraordinary Environments

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CONT ENTS

Editor-in-Chief Pooja M. Bansal Managing Editor Rajkunwar Bhosale Contributing Writer Shruti Art & Design Head Amol Kamble Associate Designer Poonam Mahajan Art & Picture Editor Deepanjali Jena Co-designer Priyanka Rajage Business Development Manager Megha Mishra Business Development Lead Tejaswini Whaval Business Development Executive Shivam Maharana Technical Head Pratiksha Patil Technical Specialist Amar Sawant Digital Marketing Manager Prashant Chevale SME-SMO Executives Uma, Ketki Circulation Manager Tanaji sales@insightssuccess.com

December, 2019 Corporate Ofď€ ces: Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in

Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

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Copyright Š 2020 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

Powering People Practice

Embracing Technology, Imparting Synergy

COVER STORY OR ORY Subramanyam S Founder & CEO

“Powering People Practice through adaptability, accountability, and accuracy.”

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utsourcing is an old concept. However, in the last decade, it has evolved to become a strategic partnership than a mere handing-off of menial and administrative functions. Outsourcing today helps cut costs while maximizing efficiency in service delivery and improving processes. As trends shift and functions get automated, many business units are held accountable for the strategic value they provide. Human resources as a function has evolved from its traditional avatar to one that is a strategic contributor to the business.

AscentHR, with over 17 years of rich expertise in service delivery, is Powering People Practice through adaptability, accountability, and accuracy by providing the right mix of technology & business expertise to achieve efficiency and long-term profitability in managing the payroll process, HR outsourcing & the country-specific statutory compliance for its clients globally.

Re-imagining Traditional Processes As leaders of payroll solutions, powered with best practices, AscentHR provides rich functionalities through its robust, secure, and reliable ESS platform along with seamless integration with third-party solutions. The solution is hosted in state-of-the-art data centers supported by regional centers which are ISO 27001 certified & audited for SOC1 & SOC2 controls.

AscentHR, is disrupting the market by managing the multicountry payroll, compliance and regulatory norms across 35+ countries, for over 700 clients, comprising of more than 1 Million employees every month. In addition, the company continues to delight clients by ensuring reduced OpEx, no risk exposure, and better employee experience.

Meet the Think Tanks Subramanyam S is the Founder and CEO of AscentHR. He is a corporate lawyer and fellow member of the Institute of Company Secretaries of India. Subramanyam is proficient in finance, legal, tax, and business management, treasury management, and Indian legal framework. He is the embodiment of AscentHR’s beliefs – Accuracy, Adaptability, and Accountability, which is now the DNA of the firm. His contribution, and leadership have moved AscentHR up the value chain, through organic growth and

In order to build a rewarding employee experience, you need to understand what matters most to your people strategic acquisitions into next gen HR technology & services company.

Geeta L is the Co-Founder and COO of AscentHR. She is a fellow member of “The Institute of Chartered Accountant of India” and “The Institute of Costs and Work Accountants of India”. She stepped into the role of COO at AscentHR with over a decade of experience in Audits, Taxation, and Finance.

The duo built the brand from scratch with a vision to excel in the HR solutions and services domain. Their efforts have ensured the company is recognized as a trusted partner by clients across the globe. Subramanyam and Geeta continue to lead AscentHR towards being an innovator in the HCM and HRIS domain.

Service Offerings AscentHR’s bouquet of services manages the entire lifecycle of an employee from hire to retire ensuring excellence in the HR functions of an organization.

HR Automation Accelerate the onboarding process ensuring productivity from day one, achieving effective job performance, job satisfaction and commitment.

Define custom HR workflows from hire to retire. Integrate time, attendance and leave management using our robust HCM solution.

Engage your workforce with self-service modules and enables them to be mobile, diverse, efficient, and productive.

Payroll and Compliance With powerful technology and unprecedented control of international payroll processes, AscentHR’s unified managed services solution turns global payroll into an engine for progress.

One of the most productive things the HR teams and hiring managers can do is to create a strong culture that helps employees be themselves at work

Geeta L Co-Founder & COO

Centralize your payroll across 35+ countries, automate payroll and eliminate time-consuming manual steps. With deep insight into payroll processes & country wide statutory compliance, we believe in Powering People Practice.

Empower your employees with mobile enable Employee Self Service portal.

E-learning Station An intuitive learning platform offers customized experiential learning that improves employee engagement.

E-learning station helps organizations solve complex issues, achieve measurable results through smart analytical dashboards, and improve productivity and performance.

Encourage and track learning behaviour through strategically designed content for the development of human capital. Track effectiveness through industry leading Donald Kirkpatrick Model. Strategize your Continuous Learning Experience, which creates a lasting impact.

Refresh classroom learnings through pedagogies – articles, videos (TED, others), assessments.

The value of a business is a function of how well the nancial capital and the intellectual capital are managed by the human capital.

You'd better get the human capital part right

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COMPANIES IN 2019

Culture Analytics Enable your HR to analyze and bridge the cultural gaps at the work place. Leverage the power of AI-based algorithms to measure financial impact of culture. Capitalize on 9000+ human behaviors repository and analyze multi layers of behavior.

Culture analytics uses a multi-dimensional approach to draw conclusions using structured, semi-structured and unstructured data. It parses information and personalized scores and directly addresses culture needs for a high business impact. Culture analytics is deployed continuously via SaaS. Corporate Compliance Management A robust, user-friendly compliance management system to match your regulatory, industry-specific, internal and contractual compliance requirements. Your customized compliance matrix is mapped against your organogram, to ensure nothing slips through the cracks.

Our solutions combines technology, content and legal expertise to provide IT-enabled compliance solutions to companies across the globe. It has a comprehensive repository of compliance requirements across federal and state regulations for India and 15 international jurisdictions.

Lexcare has developed a unique implementation methodology to ensure that a client-centrically customized solution is delivered to you.

The SaaS-based compliance management application enables you mitigate future risks by tracking and governing regulatory requirements, and internal operations. It provides real-time intelligence that helps you stay informed & ahead.

Recognitions In the NEAT Evaluation – Payroll services study conducted

by Nelson Hall during Mar 2019, AscentHR was positioned as a leader in payroll services with an APAC focus, and as an innovator with multi-country focus, and N. America SMB focus.

Awards and accolades • Adjudged ‘Best Payroll Outsourcing Partner’ 2019 at the Asia Pacific HRM Congress, 2019 supported by WorldHRD Congress • Golden Globe Tiger Awards 2017 for ‘Best Payroll

In the modern, networked and symbiotic world we live in, people management is less about squeezing performance from the organized few and more about curating contribution from the limitless many

Outsourcing Partner’ • Silicon Review Asia 2016 for ’30 fastest-growing companies in Asia’ • Enterprise Business Awards, 2016 ‘Best SME – Services in Small Enterprise Business’ AscentHR differentiates the delivery of their services from the competition with expert multi-country payroll and compliance operations and strong domain expertise. Subject Matter Experts [SMEs] in each region ensure solutions that exceed expectations of clientele across diversified business domains.

To know more about AscentHR & its services visit www.ascent-online.com

Ahad Retail Ventures Fuelling New India’s Retail Success Story

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he Retail Industry is in a disruption phase globally.

In India, the share of organized retail business is expected to touch approx twenty per cent by 2020 and the Indian E-commerce Industry is likely to touch a hundred billion US Dollars mark.

With the consumers becoming more aware and spoilt with opportunities, the future belongs to those who are able to define and cater to the long term needs of the consumers with product & fashion-oriented benefits. Catering to these new-age customers who want services and brands at the snap of a finger or rather click of a cursor is Ahad Retail Ventures.

Ahad Retail Ventures is delivering excellent franchising services to international brands as well as best real estate and consulting services to local, and offshore clients. The following excerpt showcases how they have been doing it.

Kindly brief us about your company and its inception story.

Ahad Retail Ventures was formed with humble beginnings in 1978 at Bangalore through the efforts of Mr. Ifthikar Saleem a Bangalore based entrepreneur. He initially started with Dolphin Stores at High Streets of Bangalore and over the years slowly evolved into what we are today. Ahad Retail Ventures today is a Core member of the ‘Retailers Association of India’ and has over 100 employees on its payroll with an unrivaled experience of partnering with over 40 International and premium brands over the years.

Today we facilitate retail for brands including Creyate Custom Clothing (U.S. Polo), Delsey Paris), Fab Alley & Indya, Flying Machine, Ed Hardy, The Children’s Place and many more across high Streets, Malls & Luxury Malls.

With an enviable and conspicuous presence in Bangalore, Brief us about the Founder/CEO and his/her contribution towards the upliftment of the company.

Mr. Ifthikar is a reputable Indian Retailer and Realtor. He is

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a seasoned expert in the industry with over four decades of experience in Retail and Real Estate industry. He has received a plethora of awards and critical acclaim for his immense contribution to the Industry including Indira Gandhi Priyadarshini Award, Rajiv Gandhi Excellence Award, Nations Pride of the Millennium Award, A listing in the 100 Most Influential Retail Leaders. Under his watch and leadership, Ahad Retail is on the verge of ushering in a renaissance in the industry.

What are the distinct products and services provided by the company?

1. Delivering excellent franchising services to international brands 2. At Ahad Retail, our local and offshore clients receive the best real estate and consulting services.

3. We develop a brilliant strategy that takes care of location, kind of store and its chain, selling, in-store experience, sales and after-sales services for your products and to be sure it's one huge success. In all an end to end retail service.

What are the company’s/CEO’s view about the current opportunities and challenges in the Retail Industry?

Globally the retail Industry in a disruption phase. In India, the share of organized retail business is expected to touch approx 20% by 2020 and the Indian E-commerce Industry is likely to touch 125$-150$ Billion. With the consumers becoming more aware and spoilt with opportunities the future belongs to those who are very clearly able to define and cater to the long term needs of the consumers with product & fashion oriented benefits.

The unorganized retail sector however continues to stay a challenge and an opportunity. Indian Retail drew 1300 Cr of Investment in 2018 and Indian retail is coming of age with many new Indian Retail houses learning from the international markets.

How is the company incorporating technological advancement for offering better solutions? Please

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Ifthikar Saleem Founder & MD

Ahad Ifthikar Director

mention awards received, if any.

Our back-end operations were recently moved onto a custom built cloud system allowing us to streamline our process and resulting in better efficiency and effectiveness in management. Ahad Retail Ventures has also been using technology across for CRM, Social Media Marketing, Partner Management, as well as vendor management. All of these IT adoptions has helped us stay in pace with the industry. We have also adopted Omni channel across few of our stores through our business partners and this has certainly helped us improve our performance and top line.

How does the company keep employees motivated and handles it’s societal responsibility?

Ahad Retail Ventures is an equal and social employer. We are compliant with all necessary labor rules and regulations of the government. Our employees are our assets we treat them with respect and dignity and enable them to achieve December 2019|

their career ambitions. We also ensure that the employees engage in regular mentoring and feedback sessions to continually improve themselves and ensure our customers get the best in class service.

What would be your advice for the budding startups and entrepreneurs in the industry?

Stay focused on the profit. Focus on Sustainable growth.

Stay Bootstrapped. Contribute to the society.

Brief us about the company’s future perspectives.

Ahad Retail Ventures is currently at a very exciting phase in the growth story. We have evolved and repositioned ourselves as a premium & luxury retailer in the market over the years and the future looks bright and beautiful for our esteemed clientele. We are growing and actively evaluating opportunities that are aligned with our business plans and our vision.

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Biomall.in

Offering a Seamless Online Lab Equipment Shopping Experience

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ndia is quickly moving towards becoming a digitally empowered society. The widespread use of the internet and acceptance of digital platforms is going to boost the e-commerce market. The industry is not just focusing on selling things online, but ensuring a seamless shopping experience and building digital trust.

E-commerce businesses are enhancing the entire trading experience for both buyers and sellers. This growing industry has led to a whole new world of opportunities for scientific instruments manufacturers as well.

Biomall.in, founded in 2016, has been established to deliver laboratory, life science, and diagnostic products online. It offers thousands of products from leading brands across numerous categories catering to the R&D, testing and pathology labs in the life science and healthcare sector.

The company aims to simplify the process of laboratory purchases by connecting the buyers directly with the manufacturers and authorized distributors of the laboratory products, through its online portal.

It helps to reduce the timeline associated with a single lab purchase from 4-7 weeks to 4-7 days and also cuts the costing incurred in buying the products offline. Moreover, it is convenient for laboratory users since they can get almost everything they need from one platform, rather than contacting 5-10 sellers. Biomall’s online platform helps lab professionals to buy lab products from several brands in just a few clicks.

Exemplifying Leadership Dr. S. Jhaveri is the Founder and CEO of Biomall.in. He holds a Bachelor’s in Chemical Technology from ICT, Mumbai, and PhD in Chemistry and Chemical Biology from Cornell University, Ithaca, NY. He has trained, mentored and supervised several students. He also delivers lectures, grades exams, and conducts office hours for freshman chemistry students in the USA. Dr. Jhaveri believes that passion, hard work, self-belief and 24

being positive are key mantras to be a successful entrepreneur.

In the year 2012, he started his distribution business for laboratory products under the company, Chargen Life Sciences LLP. During the initial 3 years of the distribution business, he studied the lab industry market deeply and analyzed the problems faced by laboratories.

Based on this analysis and the growing consumer inclination towards e-commerce, he found that an online platform, connecting buyers and sellers of lab products, to be a perfect solution to tackle the current problems. Thus, in mid 2016, he launched India’s first online marketplace for laboratory products Biomall.in.

Products and Services Biomall hosts 100,000+ products from 150+ brands across 100+ categories in Lab Chemicals, Microbiology, Diagnostics, Chromatography, Genomics, Proteomics, Lab Equipments, and Lab Consumables. The direct users of Biomall are Laboratory Professionals from life science and biotech companies, Pharma companies, academics, hospitals who can buy any product required in their laboratories.

It also offers digital marketing services to promote the products of Indian manufacturers to laboratories involved in research, testing, and diagnostics. The authorized distributors or manufacturers of laboratory products can easily set up an online store on Biomall.in, and promote their products through digital marketing services.

Dealers can liquidate their stock under the clearance sale section at zero setup costs. It helps to strategize and execute digital promotion via e-commerce, email, social media, blog, WhatsApp and other online media.

Biomall also offers services to setup labs from the basics designing, furnishing and procurement of all kinds of equipments and reagents required in a lab. Moreover, it exports Indian manufactured products to 35+ Countries December 2019|

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contributing to the Make in India initiative launched by the Government.

Sustaining the Competitive Spirit The major competitors for Biomall are B2B e-commerce platforms that include Industry buying & Amazon business who provide an online platform for buying all sort of industrial supplies. These sites are however not focused on the lab industry and do not have a wide range of products that Biomall offers.

The company gives a target customer base to all the sellers who can then use this platform as a good marketing tool as it caters specifically to the scientists, pathologists, medical, Pharma and QC professionals.

In India, Biomall stands as the only comprehensive platform to target the lab professionals through its customized online e-commerce business model and acts as one point of contact for international buyers interested to source their supplies from India.

The prominent challenge Biomall faces is that of the offline credit based purchase system being followed in the majority of the big companies. Biomall follows online advance payment which could be difficult to incorporate in these companies, as it needs a big change in their purchase system.

The cost factor to setup and manage the online business is huge, considering the costs incurred in advertising, digital marketing, employing executives for customer service, technical assistance, marketing, consultancy, web development, logistics, and accounts.

The Future Ahead The e-commerce industry has a huge potential and is expected to witness the fastest growth. Biomall has plans to grab the opportunities and expand the business successfully.

In the upcoming years, it aims to further develop its technology and build an app for better user experience and is planning to raise funds for its technology venture. It also aims to expand its business outside India and invest in extensive digital marketing so as to reach customers worldwide

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Dr. S. Jhaveri Founder & CEO

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One stop shop for all life Sciences and laboratory Products

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Overcoming Hurdles

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IDEALS OF AN

OUTSTANDING COMPANY W

hile it is not difficult to set up a company, it requires work, planning, perseverance and much more to achieve the status of an outstanding company. That is why every nation may have tens of thousands of companies, but only a handful of them are excellent.

What then are the ideals that make for an outstanding company?

There are no set answers, and therefore, let’s look at some examples.

TCS, Maruti, HUL, are companies based in India, which we would term as outstanding. This year’s vote for companies operating in India by Asia Money’s 2019 poll awarded the top spot to TCS – the list comprises companies not solely based on their profit-earning capacity but on developing trust and setting up procedures that allow it to succeed in different environments and at different times in the economic lifecycle of a country. An outstanding company would then be one that: • Consistent performance: It meets the business objectives of the company again and again over the years. Its goal could be one of many - earning profits, providing employment, providing a particular service, etc. After all, sustaining margins and profits through varying business cycles over many years is what has made companies like HUL or Reliance or TCS achieve a hallowed status in India.

• Probity and fair play: Consistent performance alone does not make a company outstanding. The means it adopts to achieve these objectives are also critical – they must be honest, compliant and fair, both for customers and employees. The reputation that the Tatas have built over the years in India (and abroad) for fair play, strict compliance of the laws of the land and the abjuring of bribery and corrupt practices has contributed a lot to their continuing long term success.

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• Rooted in its milieu: It is critical that the company remains rooted in the community within which it operates and adapts to its cultural and social practices.

McDonald’s is an excellent example of this – it did not sell beef instead introduced vegetarian burgers and other vegetarian products due to a large number of its customers being vegetarian as well as being sensitive to local sensibilities.

Being Indian, the values we hold dear are trust, flexibility and hard work. An ideal company should also display the values of the culture in which it is situated. While all Indians appreciate a good product or service, we also want a personal touch, a special discount or an additional service free. Maruti has recognised this very well.

• Strict adherence to quality parameters – Every company that is aiming to grow and become a company to reckon with has to have carefully laid down quality standards and processes. This enables companies such as HUL, L&T and ITC to consistently offer the same quality of products and services to its customers across regions and at different points in time.

• Building trust with customers and employees. One way companies do that is by meeting all commitments to its customers and employees – whether they are delivery deadlines or committed quality of product or service delivery.

A company that consistently meets its committed deadlines for new products, technological up-gradation and meets its client’s needs earns the respect of clients. Builders like Amrapali or many others who promised to deliver projects of a certain quality and within the committed timeframe but didn’t deliver on their commitments have been dealt a death-blow and will no longer be able to command the trust of its customers.

• Innovation: a company should be quick and nimble and

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Exclusive

Shalini Gupta Founder & Director Zorba Books

be able to adapt to change as and when required. When the Government of India announced demonetisation on Nov 8th 2016, which company was first off the block? Paytm sensed an opportunity to get the highest visibility for its nascent digital payment platform at a time when online payments were newly emerging. Its bold moves for visibility and expansion at that juncture gave it a headstart over the competition.

• Agility: In today’s business environment, there are rapid changes in technology and in the way of doing business.

An outstanding company is mindful of changes in its environment, keeps abreast of them and takes steps to adapt and change if it finds it necessary. When the safety of lady travellers became a concern, Avis set up a Secure December 2019|

Desk Protocol for women travellers, using the latest technology to address this need.

• Quick resolution of issues - Whenever an issue arises within the company or with clients, prompt resolution and redressal are crucial. Issues may be small in the beginning but, if allowed to fester, may spiral out of control. Zorba Books being in the service industry takes special care to resolve all issues quickly and fairly for all parties concerned. The reason it has some of the best testimonials.

These ideals of an outstanding company are the ideals that Zorba Books, a self-publishing company, endeavours to uphold.

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Einfolge Technologies A Global Leader in Patent & IPR and Market Research Solutions

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he Knowledge Process Outsourcing (KPO) industry has shown immense growth after the year 2000.

Right now, the overall future of the KPO industry looks as bright as the sun. Today, a large number of KPO companies are looking towards expanding their operations by setting up delivery centers across the globe. This sector is spreading its wings into different directions, eventually leading to the development of India.

One such Bengaluru based company thriving to create its niche in this ever-evolving KPO industry is Einfolge Technologies. It is one of the leading global service providers in the KPO arena of India. It started with a singular mission to provide internationally benchmarked quality services to its clients worldwide.

Helping Clients to Deal with Change One-stop solution provider Einfolge Technologies helps clients streamline their operations, cost reductions, and enhance business efficiencies through its expert solutions.

The company offers personalized and customized services with strict adherence to deadlines and constant client interaction.

It provides solutions for the ever-growing needs in the fields of Patent Research & Analytics, Market Research, Clinical data management & Clinical data assessment for Corporates, Law firms & Venture capitalists.

Einfolge provides the below mentioned Intellectual Property Rights (IPR) solutions:• • • • • • • • • •

Patent Research Services Patent Analytics Services Patent Writing & Filing Services Patent Illustration / Drawings Services Design Services Trademark / Trade Dress Services Docketing Services Business and Market Research Clinical Data management Legal Data Assessments

Standing Out from the Crowd Working along with the client expectations without 30

compromising on Quality, makes Einfolge unique. This has been possible because of its expert team which is capable and experienced enough to handle any kind of project.

“Einfolge keeps the service simple, secure and maintaining the privacy of individual invention & development,” says Ruhan.

Since a decade, it has been standing ahead from other service providers in the global market, leveraging its strong matrix of capabilities both in ‘Resource and Technologies’ in providing a-state-of-the-art customized solutions to its clients at a highly affordable cost with reduced turnaround time.

The Helping Hands Einfolge was founded by Binod Singh and Ruhan Rajput, offers personalized and customized services in the form of consulting with strict adherence to deadlines. They are the two strongest pillars of the company who come with a unique talent.

Binod is an IP Expert and has been helping Companies and Institutes to Generate, Protect, Execute, Market and Sell their IP assets. His long years expertise was involved in creating, peering, and shaping of new cutting-edge technologies through his pool of intelligent minds at Einfolge.

Whereas, Ruhan is mostly known in the roles of Indian actor, model, inventor, and entrepreneur. He was acknowledged for his contributions and achievements in the business industry with a vast knowledge of Patent & IPR, Trademarks, and other services offered by Einfolge.

Providing Quality by Retaining Einfolge Value Propositions Quality along with the customized and cost-effective services are what best define Einfolge Technologies.

It provides quality services with ISO certified processes. It has one-point contact for all the IPR requirements with 24/7 support service assistance. The technology expertise team of the company provides high data security and confidentiality policy and process. Additionally, it has

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advanced tools and databases; thus it provides accurate and insightful analysis of extensive research infrastructure.

Moreover, as it has multi-industry experience, Einfolge provides 100% customized projects with multilingual resources. While providing customized and cost-effective solutions, it also provides access to experts in every field.

Recalling Einfolge’s Achievements Over the years, Einfolge Technologies has made a name for itself in the list of top service providers in India. It is listed in Trade India’s list of verified companies offering a wide array of services and recognized on various social media platforms. Till date, it has completed 2250+ projects and this can be considered as one of the biggest achievements of the company.

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We nurture a winning network of clients and together we create mutual and enduring value

Binod Singh Co-founder

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Some of the Major Mentions are as follows: Got an opportunity to serve the Prestigious Bullet Train Project (India) – Japanese Partner for various market research reports. The core team members were officially invited by the Government of India on a special 3-day tour of the Bullet Train project progress in October 2018.

Einfolge won as the preferred partner for shaping the patent roadmap for PSU of the government of India and selected as a preferred vendor for IPR services in one of the top US universitities. It has received ISO 9001:2015 certification for maintaining the Quality of services it offers.

Future Insights Being a top-notch player in the field of intellectual property, Einfolge will always make sure to provide the reports to its client with detailed insight. “Our efforts will be on making more awareness on the importance of IPR in our youngsters and startups for a better business world,” expresses Binod.

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Ruhan Rajput Co-founder

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Innovative Job Seekers Lead to Boom in the Renting Economy

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t the brink of a new economy where job security is a real problem for the young population of India, renting is an extremely viable and convenient option. This young work force does not hesitate to move cities and take new risks to secure their lives however what they do not want to do is add liabilities and expenses to their pockets.

The renting infrastructure helps these job seekers move freely from city to city or even across the globe hassle free.

The only thing they need to worry is opportunity and not of setting up a home and the maintenance cost of it.

The renting option has given them freedom to choose what they want and when they want with an option to upgrade their lifestyle every now and then. From renting a single table to a complete home with appliances, fitness equipment’s and necessary gadgets like air purifiers are on rent with an ease of access.

Due to this convenience, the renting industry is growing year by year and is predicted to grow at $5 Billion by 2025.

One of the major contributor’s is the shifting lifestyle of people who are ready to invest for an experience yet, do not want to buy. Not only the metro cities, the work movements have called for professionals to non-metro’s as well.

It’s easier said than done, renting companies are making it more easier for people to access with good quality and perks like delivery, maintenance, upgrade or exchanging the products time to time and as well as movements. There is a shift of perspective towards renting.

the need, from a single table to a complete house package to a full set up office space with a timeline to upgrade it as per the trends.

This generation of workforce is very well aware of their options and the renting economy allows them to take those risks to explore their options. Demography is not a question anymore as peer-to-peer (P2P) marketplaces is changing, however, as more millennial become fully active members of the working world.

This group will represent 75 percent of the total global workforce by 2025 and is now juggling expense reports, budgets and other financial concerns before even looking at expenses like buying furniture, house or a car. They would rather save for a holiday or activities that enable them to deal with a competitive lifestyle and pressures.

Renting brands have helped job seekers secure their life by not getting tied down to one place and not being able to explore multiple option which they have access to in this world of digitalization. While everything they do is online, they do not wish to be associated with anything that does not mirror their liberal mindset. This generation is the future and their making a choice to be liability free.

While Indian diaspora is talking about the gloominess of the economy the India Skills Report 2020: Reimagining India’s talent landscape for a $5 trillion economy—released recently talks about engineers and other skilled people will have more jobs in 2020.

It is now more looked at as a preferred option. From individuals to the corporate ethos, shifting their base are way more likely to operate from ready to move in space rather than buying assets that’s far more expensive than the renting.

The report by online talent management firm Wheebox and the Confederation of Indian Industry (CII), says that nearly 40% of employers across a wide range of industries including auto, auto components, and information technology want engineers on their rolls. This demand for engineers is expected to grow by almost 10 % next year.

One of the best feature the industry has given it to the individuals to choose and customize their products as per

This is a welcome news for job seekers and we as a part of the sharing economy are happy to make their choice easier

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Leaders’ Quest

Neerav Jain Founder & CEO

ABOUT THE AUTHOR Neerav Jain is the Founder & CEO of Cityfurnish- India’s fastest growing furniture, furnishings and consumer appliances rental platform. Mr. Neerav has worked in various key positions at Climpex Furniture and his family business Chandra Shekhar Exports before founding CityFurnish, in a career spanning 3 years. He Neerav has extensive experience in furniture industry in managing sales, marketing and business management (B2B and B2C) and formulating strategies for growth with an overall business perspective.

Neerav holds a Bachelor’s Degree in Commerce from Delhi University, and Business & Enterprise Management from Indian Institute of Management, Ahmedabad, Neerav landed his rst job as an Export Manager with Pepperfry. He later went on to attend the Lean Launchpad and Business Innovation course at Utrecht University.

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The Purple Turtles Designing & Building Extraordinary Environments

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n the home decor space, households have been undergoing a transformation with dynamic trends.

People have moved from choosing conventional wooden furnishing to selecting eclectic home decor designs keeping in mind the comfort, luxury trends, spacing and other needs of modern-day lifestyles.

Decorative hanging lights is one of the heralded waves of customers placing products and design at the forefront of home decor. In fact, now lighting is as well planned as the home design itself. As the decorative lights can instantly make your living room feel grand and dressed up, installing a chandelier or even accent lights is a simple, yet surefire way to liven up your living room.

concept and design to fabrication and installation, they can tailor-make lighting and furniture, experimenting with style, size, and material.

Over the years The Purple Turtles has evolved as an important player in the home decor industry, offering customers lighting, furniture, artifacts, and home furnishings comprehensively. It has established a strong network of designers including local artisans, with its online presence besides having six retail stores. The stores currently serve the customers in Bangalore, Calicut, Mumbai, and Chennai.

Profound Partners

Companies that have been true to their brand ethos and delivered strong value to customers are standing tall and are geared up to conquer the years to come. The Purple Turtles is a well-known firm that designs and manufactures decorative luminaries remarkably recognized to serve avant-garde collection and artisanal know-how.

Radeesh Shetty the Founder of The Purple Turtles surpasses trends and exudes an assertive taste for refined luxury and contemporary elegance. Radeesh focuses on creating furniture, accessories and tableware collections and lighting in exquisite materials stemming from exceptional traditional craftsmanship.

Explore the Collection

Before launching The Purple Turtles, Radeesh has worked as a Senior Sales Executive with Star TV and before that he had spent several years in the advertising industry. His strong determination to work independently led him to venture into various businesses and contemplate various ideas and shortcomings of the industry sector.

The creative lighting designs refined in aesthetics, with an astutely applied touch of playfulness include an eclectic mix of pendant lights, chandeliers, floor, wall and table lamps with classical, industrial and contemporary styles.

Each object is the result of an original contemporary design, curated, conceived, and created by talented artisans, and inspired by aesthetic details favored by the artists and designers.

While his journey through several industry aspects he realized the loopholes in the domestic market that lacked good, affordable and innovative lighting products. This perception inspired him to create his brand of lighting designs.

The Creative Journey The Purple Turtles was born in 2009 out of a pure desire to provide designer lighting options at affordable prices to the customers in India. It is an establishment whose success lies in the crowd it has attracted.

The Purple Turtles is coupled with architects, designers, stylists and anyone with a vision for their space. From

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Gaurav Rai –The Co-founder of The purple Turtles possesses a deep acumen in the sales and marketing industry. Having worked at Disney, Accenture and News Corp, Gaurav helms the business sphere.

Equally interested in design and spaces Gaurav brings an expressive command of lighting’s technicalities, along with deep historical knowledge and awareness of the field. He

December 2019|

Br lliant 10 COMPANIES IN 2019 THE MOST

Gaurav Rai Co-Founder

Radeesh Shetty Founder

has been practicing his craft with an aesthetic maturity and fluidity that has commanded him recognition in this industry.

project as a team, navigating through challenges and providing detailed plans and renderings to fully communicate the concept and articulate the client’s vision.

Keeping it Classic

The firm has embarked upon several large scale projects from lighting solutions to creating customized furniture, wall and garden decor. Some of these projects have been launched at Mumbai International Airport Terminal 2, TCS, Wipro, Google, Facebook, LinkedIn, Microsoft and Informatics. The company has worked on more than 10,000 projects across the globe and served over 3,00,000 customers.

The Purple Turtles has a collection of lights from their partner brand, Oorjaa. Oorjaa’s lighting products are made from natural elements, which are primarily by-products generated from other manufacturing processes. These include banana fibre paper, cork and faux concrete. This collection instills hope for successful and sustainable living in contemporary times.

Enlightening Future Ambitions Latest Initiations The company has recently launched two new verticals, Tilisme and Beruru. Tilisme instills life into blank walls through creative and innovative wall installations. Whereas Beruru helps urban residents in creating their own garden reserve amidst the city life.

Undertakings Crediting Excellence The Purple Turtles embraces a “concept-to-completion” philosophy. Their design experts carry out each lighting

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Given its growing stature, the company’s primary focus is on working towards growing new product offering segments, Tilisme and Beruru. At the same time, they aim to target more markets and reach out to customers in different locations.

Making a perfect choice for your home is certainly not easy but an exciting task for the homeowner. Here is some collection of decorative lights catered by The Purple Turtles that can completely transform your space, https://thepurpleturtles.com/.

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Expert’s View

Roles of Leaders In the

21st Century

‘The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn’ - Alvin Toffler, futurist author.

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early 20 years into the second millennium, what sort of world are we looking at? Is it an Orwellian Big brother nightmare with huge technology companies straddling the globe, or an exciting time with more scope for individualism, creativity, and innovation?

Without stating the obvious, the role of a leader simply put is to create a vision, set goals and inspire people to accomplish them. Human society has always been motivated to achieve great things by visionaries who saw beyond the mundane channelizing their energies along with the collective to achieve extraordinary results. Even the Bhagavad Gita mentions this folksy wisdom in an eloquent verse which states that whatever great people do, the rest merely follow.

Make Change Happen The 21st century is even more challenging as leaders are faced with an increasingly complex business environment.

Organizations are being restructured with more virtual, open and modular organizations emerging and gaining traction.

Case in point- Instagram and Whatsapp, both acquired by Facebook for astronomical sums had merely 13 and 35 employees respectively at the time. This would be shocking to people accustomed to mammoth workforces and multiple locations for most of the 20th century.

Globalization has made the world more interconnected although localization still remains a primary imperative.

Growing diversity, increasing education, and access have transformed the workforce. Leaders need to be more

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accepting, creative and inclusive to create a really worldclass organization. Companies more or less think of a global paradigm, rather than the comfortable small niche or zone they had been accustomed to.

Leaders need to be more aware and empathetic along with basic intelligence and managerial acumen that was always required. Strategic opportunists are required along with an ability to embrace failure, innovate and move on quickly.

Pragmatists like Elon Musk are required who proudly proclaim that a lack of failure equates to stilted innovation.

The ability to anticipate and manage risk needs to be the hallmark of an adept 21st-century leader. An unstable political and business environment, natural or man-made disasters, obsolete skills of the workforce, cyber threats are only some of the vectors that can disrupt even the smoothest, well-oiled corporate machine. A successful leader does not linger too long stuck with a onedimensional view of things, but takes smart, calculated risks.

A comprehensive and honest internal audit is a must to avoid complacency. The tendency to become risk-averse due to fear needs to be avoided. It is an implicit fact that challenges lead to stress, but a successful leader knows how to navigate these tricky cross-currents with courageous informed decisions.

Think Global, Act Local Even though the government has announced a slew of measures to facilitate ease of business, India remains one of the most challenging countries in the world for industry.

With overcrowded cities, increasing pollution and millions more poised to enter the workforce, the demographic dividend can prove to be an advantage or a curse. Leaders in India need increasingly to think global and act local.

Although there is no harm in adopting global best practices

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and ensuring the best possible deal for clients and customers, there is a myopia seen in the Indian business environment. We need to evolve an original Indian idiom rather than emulating an alien thought process in toto.

Sharpening accountability is also critical given the spate of defaults, scams, and scandals. Apart from strong political will and leadership that is essential, Indian business leaders are needed to make the country’s presence felt across the globe.

Apart from a few pockets of excellence, there is a lack of succession planning in most organizations. Professional leaders with a focus on creating a culture of innovation apart from the basic execution of deliverables are needed.

Family and friend fiefdoms need to be avoided to create a long-term sustainable brand with a global footprint.

Disruptive digital business models mean that turn-around time needs to be quicker. Delays can often prove to be fatal.

People do not judge leaders and companies merely on financial metrics, but the overall impact they have on the social, cultural and physical environment.

Media can make or break reputations in split seconds.

Leaders serving for 30 years can be ousted in a day with adverse publicity.

The new-age business honcho needs to be both media and tech-savvy. Fossilized views in isolated silos are a sure shot recipe for failure. Giving effective feedback along with interfacing with multiple stakeholders is part of the job. A good leader has to be a great listener.

To sum up, the roles of leaders in the 21st century are to be creative, innovative, pioneering, visionary, perceptive and agile.

Sunil Krishan Kumar Director Aglaia Interactive Solutions

ABOUT THE AUTHOR A versatile, creative and multi-faceted individual, Sunil Kumar is the President of Aglaia Interactive Solutions Pvt. Ltd, a Mumbai-based digital marketing firm. A postgraduate from the University of Westminster-London; Sunil believes that passion and creativity are two sides of the same coin.

The author of two books, Existential Angst and Surreal City catalogued in the US South Asian Literature List, Amazon and the British Council, he has also presented a research paper in an IEEE conference in Salvador, Brazil on the ‘Human Side of Globalization’.

His company Aglaia Interactive received a ‘Microsoft Bizspark’ award in the first year of its inception, and was recognized among ‘Top 50 Digital Marketing Companies in India’ by the World Marketing Congress in 2016 and 2018. The firm aspires to build business partnerships, expand its global footprint and encourage a culture of creative freedom, thought leadership, and innovation.

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