Europe’s Leading Agritech Innovators

Volume 11 | Issue 09 | 2019

One of Our Top 10 Best Franchises to Buy

Dale & Stacie Mosley

Chip Cochran

Columbus, OH Hommati Franchisee

Cincinnati, OH Hommati Franchisee

The 10 Best Franchise to Buy in 2020

Editor’s Desk

T Offer Best and Trusted Services through Franchise Business

High-Quality Franchise provides World-Class Experience to the Customers.

he franchise industry combines services like fashion, food and beverage, retail, real estate, sports, fitness, & entertainment. The local knowledge of the communities provided by its franchise owners gives franchisees an endless stream of new opportunities. Various franchise owners say that one of the most rewarding parts of their business is allowing others to be their own boss and run their business how they like/ prefer.

The Franchise Industry has provided a platform for highly motivated individuals to display their communication and business skills. Successful franchise owners are often successful leaders. Excellent communication skills are a quality that many successful business owners, not just franchise owners share. And, when it comes to Franchise owners, you will be managing and running the franchise location, which means you need to have financial knowledge if you’re considering becoming a franchise owner.

One of the leading franchises in America has well over 30,000 restaurants worldwide, with over 14,000 of those in the United States alone. McDonald’s total annual revenue hasn’t fallen below $20 billion since 2005, peaking at over $28 billion in 2013 and still bringing in nearly $23 billion last year, meaning it’s safe to say, investing in a franchise would be profitable.

Another franchisee with its dominance, Dunkin’ Donuts, is the number one doughnut eatery, at least in the US. The firm now has 8,884 franchises in the US and 3,403 in over 70 countries worldwide. Tried-and-tested, Dunkin’ Donuts’ rock-solid franchise formula has been making franchisees rich for decades.

Communication is always the greatest challenge in franchising. When it comes to attracting potential franchisees, a strong economy and employment growth can make it a challenge for people to leave comfortable jobs to take the risk of starting a new business. Franchisors often find it quite hard to break through the clutter and get in front of the ideal audience for their business. For those who take the risk, there is a big market of franchise business opportunities that span dozens of industries.

The future of franchising relies on having both the franchisors and franchisees incentives aligned in every possible way, to ensure that everyone moves towards the same goals. Embracing change and utilizing the ever-growing list of technology to continue to streamline franchise operations and remain lean.

Delivering such world-class franchisee services to the customers, Insights Success is featuring such franchisees with its project “The 10 Best Franchise to Buy in 2020”. Featuring our Cover Story is Hommati, a franchise business that offers innovative ways to help real estate agents get their listings noticed more quickly. They provide dynamic content such as 3D Tours, Aerial Videos, Ultra HD Photography, Video Slideshows, Augmented Reality. Hommati helps real estate agents win more listings, sell more homes, sell them faster, and often for a higher sales price.

Also, while flipping the pages, don’t forget to go through the CXOs and articles written by the industry experts, and the in-house editorial team.

Sourabh More

Contents

CXO

Cover St y 08

16

Tech-Talk Emerging Tech and Revolutions to Avoid Digital Irrelevance

26

Stellar’s Vision

36

Insider’s Insight

Success in the Venture World

One of Our Top 10 Best Franchises to Buy The Role Of Consultants For Every Business Stage

Article

22

32

Editor’s Perspective

Editor’s Pick

5 Intriguing Mantras to Nurture a Robust Bonding with Employees

The Impressive Impact of Organic Networking

18 Bæjarins Beztu Pylsur The Most Renowned Hot Dog Franchise

24 24 milliCare Delivering Trusted Care

30 PickUp USA Fitness Improving Basketball Experience for Players

38 vomFASS USA Creator and Leader of a Unique Experiential Retail Concept

Editor-in-Chief Pooja M. Bansal Executive Editor Sourabh More

Managing Editor Anish Miller

Assistant Editors Jenny Fernandes Hitesh Dhamani

Visualizer

Art & Design Director

Associate Designer

David King

Amol Kamble

Iresh Mathapati

Co-designer Savita Pandav

Senior Sales Manager

Business Development Manager

Kshitij S

Peter Collins

Marketing Manager

Sales Executives

John Matthew

David, Kevin, Mark, Avinash

Technical Head

Business Development Executives

Jacob Smile

Steve, Joe, Alan, Vishal

Technical Specialist Aditya

Digital Marketing Manager Marry D’Souza

SME-SMO Executive Prashant Chevale

Research Analyst Calvin Jones

Circulation Manager Robert Brown

Database Management Stella Andrew

Technology Consultant David Stokes

sales@insightssuccess.com November, 2019

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One of Our Top 10 Best Franchises to Buy

Changing the way real estate agents do business

The

Best

to Buy in

20

Jerry Clum CEO & Founder

T

he real estate market is changing very quickly.

Millennials are going to be the majority of homebuyers by 2025. They were born using technology and expect a digital experience in almost everything they do. Because they grew up with video games and computers, they are more visual-based than previous generations. 92% of homes are being found on the Internet.

In order for a home to get noticed in all the clutter out there, real estate agents need to use dynamic visual content.

Hommati is a franchise business that offers innovative ways to help real estate agents get their listings noticed more quickly. They provide dynamic content such as 3D Tours, Aerial Videos, Ultra HD Photography, Video Slideshows, Augmented Reality. Hommati helps real estate agents win more listings, sell more homes, sell them faster and often for a higher sales price. Since inception, Hommati has been setting the trend rather than following one.

The sky is no longer the limit

Changing the Way Real Estate Agents do Business Hommati is growing quickly with 56 franchisees already awarded in 23 states. “While we want to grow quickly, we feel it’s important to control our growth and only award franchises to the candidates that best fit our model. We are very particular about who is awarded a franchise. We’re looking for candidates who are extremely passionate about this concept, good communicators, aren’t afraid to go out and talk to agents and who want to follow a system,” says Jerry Clum, Founder, and CEO of Hommati.

Hommati offers services like virtual staging, aerial videos and photography using drones, 3D interactive tours, virtual reality, augmented reality tours and Hommati Curb Leads, which generate real-time SMS text message leads from

buyer drive-bys. The platform gives real estate agents the tools to get their listings noticed quickly and in an innovative way. Here is a complete list of Hommati’s services: Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

3D Interactive Tours Virtual Reality Tours Virtual Staging Aerial HD Video / Stills Floor Plans With Measurements Ultra HD 34MP (up to 4K) Photography Sign Placement / Removal Service Lockbox Placement / Removal Service Hommati Curb Leads Augment Reality Services Door Hanger Services Hommati Website and App Free Automated Brochure Creation Quick turnaround time

Hommati has also developed the world’s most technically, advanced mobile app for searching homes for sale. AR Home puts a “digital clone” of the Real Estate Agent in front of the home to introduce themselves to clients.

The “Find My Home” feature will automatically find the perfect home for clients when they are out driving their errands. The “Find By Pic” feature allows clients to take a picture of a home for sale and it automatically will bring up its listing detail.

The Explicit Range of Hommati Franchise’s Benefits Hommati has a home-based model that allows franchisees a low overhead, quick ROI and recurring revenue.

Franchisees can run the business as owner-operators with no employees at first and scale up as they grow. “It’s also a pretty fun business. There is nothing else like it out there.

We are changing the way real estate agents do business,” Jerry adds.

The benefits of a Hommati franchise include: Ÿ Low Franchise Fee - Only $18,900 Ÿ Low Start-up Costs - As Low as $15,990 Ÿ Recurring Revenue Model - From Monthly Membership Fees Ÿ Low Fixed Monthly Overhead - As Low as $870 Per Month Ÿ Home Based, Non-Brick & Mortar Ÿ High Margins, Digital services - Low Cost of Goods Sold Ÿ Fun, Exciting and Rewarding Ÿ Owner/Operator & Executive Managed Models Ÿ Large Unrestricted Territory - One Franchisee Per 200K Population Ÿ All Training Provided Including Your FAA Remote Pilot License

Cover Story No Photography Experience Necessary Ÿ Cutting Edge Technology - 3D Camera, 4K Drone Ÿ Hommati’s Turn-Key Proprietary Marketing Program Ÿ On-Going Sales, Operations, Marketing, and Technical Support Ÿ

Hommati has very little competition, and at the same time, has a plethora of opportunities to grow. For example, according to MLS statistics, homes with aerial images sold 68% faster than homes with standard images. 73% of homeowners say they’re more likely to list with an agent who uses video to market their home. This creates a huge opportunity for agents, since only 9% of agents are currently using video.

Hommati offers real estate agents stunning aerial videos to help draw more attention to their listings.

A Serial Entrepreneur Spearheading the Change Jerry Clum, CEO/Founder of Hommati, has been an entrepreneur all of his adult life. One of the first companies he founded is Comfort Keepers, which provides in-home care to the elderly. Jerry and his team grew this company to over 750 franchised locations and $350 million in annual revenues. He sold this company and tried to retire at a young age, but found that retirement wasn’t for him so he decided that he would sell his home and move somewhere else and start something new. At the listing presentation, his life was changed forever. The agent who listed his home had been in real estate for over 20 years and is one of the top 100 agents in the world. Jerry fell for her and they’ve been together ever since. That was seven years ago. “Both being business people, we would brainstorm about some of the problems in the real estate industry. I guess I’m wired a little funny, because I kind of love problems,” Jerry recalls.

Sell More Homes and Sell Them Faster

Chip Cochran

“Hommati gives our agents a platform that allows them to showcase a client’s home and make it stand out. We help them raise the bar on how a property is marketed. Hommati is on the front lines of current and emerging technology and is continually adapting that technology by developing services that will help our agents succeed.”

Chip Cochran, Hommati Franchisee, Cincinnati, Ohio

Cincinnati, OH Hommati Franchisee

“Agents have been blown away by our comprehensive services. There are so many real estate photographers to choose from, but Hommati is the only company delivering a full-service technology package in the form of a comprehensive webpage that can be shared and used across many different mediums.”

Dale and Stacie Mosley, Columbus, OH

Adding Tremendous Value to Real Estate Agents The days of Real Estate Agents just putting a sign in the yard, holding an open house and advertising in the classifieds are gone. Agents need to provide their clients with innovative technology to stay competitive in today’s real estate market. That’s where Hommati comes in.

Dale & Stacie Mosley Columbus, OH Hommati Franchisee

Real estate agents that have used Hommati appreciate the fact that the dynamic visual content increases their inquiries by up to 403%. “Unlike other real estate websites we do not sell their leads to other agents, we do not allow other agents to advertise in or around their listings, and we provide them the leads generated from their listing for free,” Jerry shares.

“We are adding tremendous value to real estate agents by offering them more ways to market homes and to get services at a cost that is unprecedented. It’s a win-win for all,” Jerry concludes.

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Tech- Talk

Emerging Tech and Revolutions to Avoid Digital Irrelevance

T

he past several years have brought about sweeping changes in business technologies from main stream adoption of AI and voice activated devices to AR and VR solutions. Personal assistants power multiple devices and the internet of things push companies to keep up or get left behind. As emerging technologies push forward, consumers are getting use to a level of service, unimaginable just a few years ago. Millennials and Gen Z’ers have grown accustomed to being able to customize everything, get it the next day, and return it with no ramifications.

All of these technological advances are changing the way business is conducted at a base level and automation is finding its way into everything from marketing to warehousing. To cap it all off SEO is becoming increasing qualitative. Since quantitative factors can be gamed to beat the system, giants like Google and Amazon have decided that just because your company has an excellent keyword and schema strategy, doesn’t mean your business is the best at what it does. Both are relying more on qualitative factors like customer conversions, customer reviews, and even the amount of foot traffic you have at your physical locations.

Amazon and Google get set to square off as the Ecomm arms race continues to escalate and Zero Click ECommerce becomes ground zero for these platforms to gain your business. Zero Click Ecomm allows you to book a service or buy a product from your home speaker or phone without leaving the Google or Amazon platform or going through a traditional checkout process.

In order to succeed, businesses need to be flexible, adapt to a changing landscape and meet consumer expectations.

What often is not addressed, however, is whether a business should adopt these technologies and how to decide which ones make sense. With development costs for custom built consumer-based apps starting at 100k and lead times over 3 months, todays CITOs and CEOs need to drive innovation, protect it, and capitalize on it just to stay ahead of the competition. Three technologies or revolutions that every 16 |November 2019

business needs to consider right now are Artificial Intelligence (AI), Augmented Reality (AR), and Zero Click Ecomm. Ÿ

Artificial Intelligence (AI): No matter what generation you are from, Artificial Intelligence (AI) has impacted you in some way. The old chess playing robot Deep Blue project, with origins dating back to the 80’s, has evolved into the advanced systems like IBM Watson and Amazon Lex. Once highly guarded proprietary systems, AI platforms have become open and friendly to developers with systems capable of learning and driving results. Today Artificial Intelligence drives consumer interactions through website and texting platforms.

Many automated marketing platforms are incorporating AI to make sure that your advertisements reach the people most likely to purchase your product.

AI is an emerging tech that all businesses need to put on their short list. PWC predicted that AI will help marketing solutions based on Big Data and we already see business systems like Buxton incorporating AI into their mapping models. AI is advancing science, marketing, and business management, AI has the power to predict results, improve ROI, and save money. Ÿ

Augmented Reality (AR): Augmented Reality is becoming a game changer for many industries, however, what exactly is it and how does it benefit modern business? Many people I talk with still confuse Augmented Reality with Virtual Reality (VR). Virtual Reality is a 3D environment, a complete virtual world that is immersive where the consumer is fully rendered inside a digital space and requires somewhat cumbersome electronics like headsets and haptics to complete the experience, (á la Ready Player One).

Augmented Reality (AR) is much more practical and prevalent. AR allows the consumer to change things about their real environment with the assistance of technology, www.insightssuccess.com

usually a phone app or integrated web tech. The beauty space has flocked to AR to allow consumers to virtually try on make up or change their hair color such as the YouCam Makeup – Magic Selfie Cam showcased at the 2019 CES show. These are practical solutions to consumer pain points, allowing them to try before they buy. AR can help a consumer choose furniture, car accessories, and more, as they look in real life on themselves or in their own house as opposed to how they think they will look be online images. Wayfair has been leading the charge in this space and revealed at Shoptalk that they are digitizing much of their online inventory and converting them into interactive images. Ÿ

Zero Click Ecomm: Zero Click Ecomm isn’t tech, but it is a revolution. Powerhouses Google and Amazon are going head to head for your business and it is a two-pony race. According to an Adeptmind Survery, 46% of product searches originated on Amazon compared to 34% originating on Google. Amazon has been dominating the global Ecomm market, proving a long tail strategy can be immensely successful. As they grow, Amazon is bringing that level of innovation into the brick and mortar world with automated checkout and account based transactions.

Google however has not given up. They may be behind in product search originations, but according to Statista.com 63% of all searches still start with Google. Google’s goal over the next couple of years will be to have you never leave the Google Platform. Google’s technology investments in Google Business, Google Merchant, Google Manufacturer, Google Reserve, and Google Analytics, allows business to list their location, sell their products, book their services, advertise their wares, and track their ROI, all without ever leaving the Google Suite.

As business tech evolves and progresses, business need to keep pace to avoid becoming obsolete. The good news is that as the tech advances so do the solutions, and many software companies are building out of the box solutions for various industries to bring you up to date. There are AI solutions for customer service, marketing, and management. There are AR app builders who can help you utilize the technology for your consumer solutions, even if your company hasn’t been keeping up to date. It will be every CEOs responsibility to provide the vision of how the tech fits into their organization and CITOs and CMOs will be integrating the technology and pushing it even further. If we embrace the change, we will be able to do more and achieve higher ROIs with deeply satisfying consumer experiences. Artificial Intelligence will make sense of Big Data, Augmented Reality will provide the ultimate customer experience, and Zero Click Ecomm will make the transaction process easier and simpler, bringing more ROI to companies with the vision to utilize the technology and avoid digital irrelevance.

17 |November 2019

About the Author Greg Forsythe is the Senior Director of Branding and Innovation for Deka Lash and serves as a marketing consultant and advisor for the beauty and wellness industries.

Greg has directed commercial projects for Fortune 100 clients such as Wal-Mart, CVS, Verizon, Kroger, Walgreens, Johnson and Johnson, and UPS. Greg studied Operations Management at Penn State before obtaining his Marketing Certification from The Wharton School.

www.insightssuccess.com

The

Best

to Buy in

20

Bæjarins Beztu Pylsur The Most Renowned Hot Dog Franchise

A

business that authorizes an individual to use its trademarks, associated brands, and other proprietary knowledge for which it charges a certain annual franchising fee along with a portion of its profits. That business offers its franchise with a consideration to increase its market share or increase its geographical presence at a low cost.

Headquartered in Reykjavík, Iceland; Bæjarins Beztu Pylsur is one among those franchisors. Founded in 1937, it is currently headed by Baldur Ingi Halldórsson and Guðrún Kristmundsdóttir (third and fourth generation) Guðrún is the third generation and my mother. First generation was Jón Sveinsson (Founder of the company) my great grandfather According to Baldur, the hot dogs were made out of lamb meat which gives a unique taste to their product. Then, through the years, the company in collaboration with SS made the hot dogs better and better, and creates one of the best hot dogs in the world. As per Baldur’s words, among famous people who have eaten at Bæjarins Beztu Pylsur are, Bill Clinton, the Former President of the United States, James Hetfield of Metallica, and the Kardashian sisters had there birthday party song sang for them outside our stand in 2016.

Bæjarins Beztu Pylsur operates 5 locations in Reykjavík, and from many years, their downtown location has been the most likely busiest food place in Iceland. In August 2006, the British newspaper ’The Guardian’ selected Bæjarins Beztu Pylsur as the best hot dog stand in Europe.

18 |November 2019

Specialty of Product and Service The company’s hotdog consist of lamb meat with breads as soft as the clouds along with special brown mustard, remoulade (addition of mayo with relish), ketchup made out of apples raw, and fried onions. Their slingers serve this hotdog within 10 seconds. Taste, quality and service are taken as the strength at their franchisees. They take it so seriously that if any customer is not happy with their hot dog, they provide a new one.

Growth in Business Generation to Generation The grandfather of Baldur, as the second generation, mastered the product with the breads and condiments. The breads he mastered and added more condiments like mayo with relish, and fried onions. That finished in the late 70’s with remoulade. He also custom made the cooking equipment which is a big part of how the hot dogs stay so good.

After which, Baldur’s mother, as the third generation, took over and initiated the first location outside the starting local in 1998, and grew two more locations in the following years. She also started making the business known in tourist magazines abroad and got the trend going that makes the company’s down town location iconic for its long queues.

Later then, as the fourth generation, Baldur took over and expanded two more locations and modernized the company as in getting it out of the heads of him and his mother. Kept going the great reputation, the company has in the hearts and minds of Icelanders. The company has grown a lot due to increased sales in Iceland tourist boom. Now they are at the end of modernizing the company and are ready to grow www.insightssuccess.com

“Bæjarins Beztu Pylsur or Towns Best Hot dogs, serves you the best hot dog in town.

“

Baldur Ingi Halldórsson Owner Bæjarins Beztu Pylsur further. Along with the growth, their aim, goal, vision, and mission, is to offer the best hot dog at a good price with great service.

Family of Employees From the last inception of the company most of the family members have contributed in the progression of the Bæjarins Beztu Pylsur.

Therefore, Baldur considers Bæjarins Beztu Pylsur as a family. His family employed most of the family at some point in their lives and keep staff very well. He has 3 employees with over 45 years of working with the company. He believes that good staff is the backbone of offering quality product and good service. At Bæjarins Beztu Pylsur, they train their staff well and empathize that they are a service company having great hot dogs ready at a moment notice for people passing by. Baldur states that, “Well trained staff, consistent product and great service is what make our hot dogs the best!”

A Satisfied Clientele “Five star outdoor hot dog stand. Nothing fancy, no frills. But a very tasty and ’hot dog’ on a cold day. The hot dogs hear are made with lamb and it appears to be as much of a national past-time as in the states. They love smothering them with sauces and also put something crunchy underneath the hot dog in 19 |November 2019

the bun. (Something like French fried onion rings) Don’t know but don’t care. They were yummy and filling. Well worth the wait and line to get them. A must do while in Reykjavic. Also the vendor took care of the homeless. He provided 3 homeless people and 1 dog with free hot dogs.

Nice to see, people are taking care of people. I offered to purchase the homeless group a hot dog but they declined, stating the vendor would give them for free, which he did. Amazing! So really a 4 star food experience but they got the fifth star as a bonus for compassion and humanity.”

– Todd C., Westfield, Massachusetts “Not something I thought I would find to be popular in Iceland, but, man, they like their hot dogs. They’re different from the American style, but they are good and worth a visit! The line can be long, but they are quick and you won’t be disappointed!”

– Madhawk, Luxembourg City, Luxembourg “This hotdog was super good. The toppings were delicious and the bun was perfect. The hotdog was very tasty. The stand is very busy. Definitely, worth a stop for a quick bite.”

– Mlowinski, Palm Beach Gardens, Florida

www.insightssuccess.com

Editor’s Perspective

INTRIGUING

5

TO NURTURE A

Recognize Your Employees Efforts Every employee works for almost 1/3rd of the day time in achieving company’s objective. Employees work for hours and get paid as well for their labour. But isn’t it would be great if the top performing employees get immediate recognition from their supervisor. Study shows that, when managers provide appreciation/bonus/incentives to the top performing employees, it does not only create a special bond amongst the employees and the management but also increases the probability of longer association of employees with the company. Doing such things also boost up employees confidence and morale towards work that ultimately benefits the company at large.

Spread your Values through Interactive Sessions Many people love gaming. There are people who are almost mad about gaming and can do whatever it takes to excel in this form of fun activity. But it is not easy to excel in gaming, gamers have to first understand all the nitty-gritty associated with their favourite game including rules, different stages, rewards, difficulty levels, bonanza price amongst others.

After taking cognizance of such things and practising religiously; a gamer really transform into an expert. On contrary to this, when it comes to employees in any

ROBUST BONDING WITH EMPLOYEES

E

mployees, management, and the customers are the three most vital and integral part of every business operation. Often every company focuses heavily on the third aspect i.e. the customers, justifiably correct as well as it is the ultimate source of revenue generation through which a company runs and flourish. But it is also equally important to focus on the first aspect with equal force - that is the employees- which create the value for the organization. Companies hire people, train them and try to retain them as long as possible, but not always an organization and especially managers do the things which increase the employee engagement with the organization.

Here we enlisted few time-tested mantras that can help any manager to improve employees’ longevity with the organization.

22 |November 2019

www.insightssuccess.com

organization, performance and ethical behaviour decides their future in the organization. Unfortunately, when things do not go well, managers left with no option but to take some strict action against the employee which many times create strain in the relationship.

To avoid such things, it is must to brief about company’s policies, business objectives and values in advance so that each employee exactly knows what transformation he/she needs to does in order to sync with the company’s culture.

Now it is also important to preach such things by taking seminar/induction and other, so that new hires can understands the importance of it. Without face-to-face interaction, transferring the core value is almost impossible.

Therefore, it would be great to schedule brief meetings/seminars/informal interactive sessions which can keep the employees in sync with the company’s core culture and assist them to work on their weak areas. Doing such thing always avoid a confronting situation at workplace and ultimately strengthen bond between employees and management.

Take Interest in Your Employees What a particular employee likes? Where he/she graduated from? Who are its family members? What fun activity he/she likes in leisure time? What annoys a particular employee at workplace? Answers to such things can only be found in the minds of an employee’s close ones. If as a manager, you take an active and ethical interest in an

employee, it does not only open a friendlier pool between you and the employee but also help you understand his/her motivations, likings, dis likings and other vital things that are required to understand your employees better.

Ultimately, it assists a manager to carry out business operation by focusing on company’s objectives with ease.

This type of bonding also nurtures a working relationship that can open the channels of communication so that when your employees have a good idea, they feel free to reach you out. This way you can be the employees’ boss with keeping employees’ trust and love at the core.

Nurture an Environment based on Mutual Respect How you talk to your employees? How you behave with them? How seriously you resolve their grievances? How much space are you providing them to grow into their career? These are some of the hard-hitting questions that every manager has to take seriously. No matter how competent a manager is, if you won’t create an atmosphere of mutual respect, chances of losing your grip on the team remain high. Moreover, if managers find themselves pounding on the desk and engaging in intimidation tactics, good chances are there that they can lose respect among their employees. But if the managers create a positive workplace environment based on shared respect, then it will only lead towards growing your authority that too with affectionate bonding with the employees.

Discipline is ‘Must’ Being friendly is a good thing. It resolves many problems.

In-fact, sometimes it solves the problem before it arises and thus every manager should have this quality to create a bond. But sometimes your friendly demeanour at workplace gets exploited by some employees. Occasionally, some employees can’t separate the friendly boss from the friend and switch gears frequently between work-fun mode. If you find an employee that is becoming overly familiar, joking, or disrespecting someone, this is right time to show your authority and keep the work-place discipline under control.

Doing this can help maintaining discipline without even offending someone.

Although, the list is endless but these techniques surely do wonders for managers and organizations if followed consistently and stringently and help them achieve the desired goal of employee retention for long.

23 |November 2019

www.insightssuccess.com

The

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Delivering Trusted Care

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or businesses, when it comes to making a good first impression, many factors are important, not the least of which is the condition of their flooring. From the moment a visitor sets foot into a facility, the floor speaks volumes; even a financially successful business will suffer if the floor of its premises is stained, worn, or grimy. With this in mind, milliCare delivers transparent and trustworthy cleaning services to businesses and facilities. Founded in 1984, milliCare is a floor and textile care provider and a subsidiary of Milliken & Company, a manufacturer and marketer of chemicals, fabrics, textiles, composites, and floor coverings for offices, hotels, airports, and other commercial environments since 1865. milliCare helps businesses succeed by providing trusted care that not only helps facilities make a good first impression, but also extends the life of flooring and textiles and improves indoor air quality. Whether it’s an airport, a hospital, a corporate headquarters or a university campus, the milliCare network of independent service providers is a trusted source for floor and textile maintenance needs, offering the most environmentally sustainable and proven maintenance system. milliCare is recognized as the premier commercial flooring care company with the most advanced technology, providing exceptional support to its franchise network and its customers locally, nationally, and worldwide.

From a Corporate Business to a Franchise Model milliCare was originally started in 1984 as a corporate business designed to service Milliken carpet customers across the country. The floor and textile maintenance was delivered to these customers by corporate employees and certified contractors.

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About a decade later, Milliken decided to change to a franchise model. This promoted growth of the milliCare brand, and significantly increased market penetration, by allowing Milliken to focus more on further research and development while the franchise network concentrates on servicing all brands of carpet and flooring. Today, milliCare is in growth mode with an expanding network of franchise locations that are each staffed with trained and experienced technicians, providing businesses with exceptional floor and textile care.

Proven Leadership With over two decades of management experience in sales, marketing, and franchise development, Steve Willis joined milliCare as a Managing Director in 2017. Steve is responsible for growth and performance within milliCare’s global franchise network. He oversees strategy implementation for the corporate team and helps increase ongoing recruitment within the milliCare network. He brings a hands-on approach to supporting and growing the franchise network.

Steve is a Certified Franchise Executive (CFE), an approved continuing education provider for property and facility managers, and holds all three master level certifications with the IICRC. With the current milliCare team and the backing of Milliken, milliCare is poised for continued growth under Steve’s leadership, both domestically and internationally.

Assuring the Cleanest Work Ecosystem milliCare delivers the highest quality of services including carpet care, textile care, tile and grout care, general maintenance floor care, entryway protection, protective care, and performance coating.

www.insightssuccess.com

“We provide innovative and customized maintenance plans to extend the life of facility flooring and textiles.

“

Baldur Ingi Halldórsson Owner Bæjarins Beztu Pylsur milliCare’s parent company, Milliken, owns more than 7,000 patents, many of which are in the floor care arena. Most well-known is its dry carpet cleaner, a specialized polymer.

With its extensive research and development, the company is constantly striving to provide its franchisees with innovative approaches to floor maintenance. milliCare will continue to improve its technology, chemistry and cleaning techniques to ensure that it remains the leader in floor and textile maintenance while creating an environment that allows its franchisees to achieve maximum profitability.

Committed to Environmental Responsibility Milliken and milliCare care about the impact to the environment and are committed to sustainability and environmental responsibility.

The milliCare dry carpet cleaning process uses 99.5% less water than hot water extraction – and hot water extraction requires 319% more energy to clean the same square footage as milliCare.

Along with the company’s processes, its products are also environmentally responsible. milliCare’s core carpet cleaning products are Green Seal GS-37 certified. The

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company made packaging changes to its Dry Carpet Cleaner and Detergent Residue Neutralizer which can save an additional 29,829 lbs. of packaging per year. That’s almost 15 tons of plastic that will no longer be required.

Milliken has been ranked by Ethisphere as one of the world’s most ethical companies for the past 12 years, and milliCare takes pride in sharing its parent company’s ethical commitment. milliCare also holds the distinction of being the only global company focused on commercial floor care and maintenance. In addition, milliCare is known as an environmentally responsible and socially conscious organization.

Admiring Words from Customers “They have restored carpet that I thought I was going to have to pull out.

The nap was down, it was filthy. No one could get it clean, wet extraction couldn’t get it clean. They revived the carpet and gave us two more years with that carpet. It was an incredible cost savings.” “milliCare saves us money. Saves us stress. They find a way, they work with us. We feel important because they make us feel important.”

www.insightssuccess.com

Stellar’s Vision

Ms. Nin Desai President & CEO NIN.VC

in the

Venture A

s of 2017, 6% of the venture capitalists were women and only 2.7% women owned businesses received venture capital funding. Being a VC in this startup economy, where 90% of startups fail, is a tough job. However, it has noting to do with gender.

“Hi. I am Nin Desai. I head a crowdfunded technology venture capital firm, NIN Ventures (or NIN.VC). We invest in Series A & B rounds of disruptive technology companies.”

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World

While there are number of factors responsible for success in the venture capital industry including timing and luck, top of that list is a disruptive technology. A disruptive technology is an innovation that changes the way an existing industry functions and also helps create a new market and value network, displacing an earlier technology or a way of doing business.

E.g. 3D printing has been used for rapid prototyping and is being applied in a number of industries today, including www.insightssuccess.com

About the Author manufacturing, automotive, consumer, aerospace, defense, and especially healthcare. As the accuracy and materials market have improved, the medical space shows great potential for this technology. There are about 114,000 people currently on the organ recipient list in United States; and only 34,770 transplants were performed in 2017. Every 10 minutes a new person is added to the waiting list and 20 people die every day because they cannot find a right organ.

What if 3D printing tissues can help save some of those lives?

Every sector at some point is up for disruption. E.g. Ad Tech. Over time as consumer behavior patterns changed, Digital has now replaced Traditional Television. People are now spending more time on their personal devices like phone, tablets, & PCs. An average American spends about 3 hours everyday on their personal devices, and this is the first time, the time spend on personal devices have surpassed time spent watching Television, which is a big change and opportunity for the Ad Tech Industry.

E.g. 4th Industrial Revolution. We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before. The First Industrial Revolution used water and steam power to mechanize production. The Second used electric power to create mass production. The Third used electronics and information technology to automate production. Now a Fourth Industrial Revolution is building on the Third, the digital revolution that has been occurring since the middle of the last century. It is characterized by a fusion of technologies that is blurring the lines between the 3D, 4D, digital, other smart and biological spheres.

However, great ideas and technology needs to be backed by a solid revenue model in order to attract customers as well as attain profitability for the company to be an attractive investment opportunity for a VC. E.g. our new initiative, Total Capitalism. A startup needs an ecosystem to thrive upon, thus it is very important for a company to understand the market dynamics, its impact on their industry, product, and also have a good understanding of the competitive landscape in order to achieve long term success. A disruptive technology needs to scale and a through analysis helps gage those risk and rewards.

A CEO is the captain of the ship; and at NIN.VC we start with an entrepreneur because entrepreneurs build companies and not the other way around. Some of the qualities VCs look for in an entrepreneur are ability to dream big with ideas that scale, certain personality traits and work ethics like being focused, disciplined, and hard working. It’s important to have industry expertise and knowledge or surround yourself with people that 27 |November 2019

Ms. Nin Desai, the President and CEO of NIN.VC, is an experienced fund manager and a technology geek. Her sweet spot is investing in disruptive technologies. Ms. Desai has been awarded 2015 CEO Of The Year – Illinois, for innovation and contribution to the Venture Capital & Private Equity industry by Acquisition International magazine and Private Equity Fund Manager to Watch for 2017 by Corporate America. She has been featured in VentureBeat, Chicago Tribune, Chicago Sun Times, Forbes, Inc, WGN’s After Hours with Rick Kogan, NBC Weekend Web with Charlie Wojciechowski, Bloomberg’s Taking Stock, Crowdfund Insider, and CIO Review to name a few.

Ms. Desai’s experience spans all facets of mergers and acquisitions, and corporate finance including public offerings and private placements. She is a Microsoft Certified Systems Engineer (MCSE) and has a technical diploma in E-commerce by IBM, holds Series 7 and 63 licenses from NASD, and is a B.B.A and M.B.A in Finance/International Business from Loyola University of Chicago. She recently attended a leadership program in Private Equity and Venture Capital at Harvard Business School. compliment. However, flexibility and choices an entrepreneur / the team makes determines the future of the company. An amazing entrepreneur with a disruptive technology, a solid revenue model, and good understanding of the competitive landscape goes to vain, if the company does not communicate effectively or has a good execution strategy.

Venture Capitalists are known to invest in unicorns that prove to be home run for their LPs and while there is no secret recipe for success, hope this helps in understanding the art and science behind each of that investment.

www.insightssuccess.com

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PickUp USA Fitness Improving Basketball Experience for Players

I

n an interview with Insights Success, Founder and President of PickUp USA Fitness, Jordan Meinster, shares valuable information of PickUp USA Fitness and about its contribution as a fitness franchise. PickUp USA Fitness is the first and only basketball-focused fitness club concept operating in the United States. The demographics for its clubs’ customers are amazingly diverse with services for men, women and children as young as 5 years old; and skill levels from beginners to experts. Its gyms offer traditional amenities like weight & cardio rooms for the 60 million people nationwide that are gym members. Combine this with basketball-focused services for the 30 million people nationwide that participate in the sport, it offers a tremendous opportunity to build a great business in one’s neighborhood. PickUp USA recently announced a multi-unit partnership with NBA veteran, Rudy Gay. Below are highlights from the interview between Jordan Meinster and Insights Success: Give a brief overview of your company and its vision.

PickUp USA gyms are basketball-focused fitness clubs that offer group and private basketball training, weight and cardio rooms, and our main feature – PickUp basketball with referees. We serve youth and adult clients in clubs across the country.

What are the cutting-edge products/services offered by PickUp USA Fitness?

What set us apart are our unique basketball-focused offerings. We provide fun yet challenging basketball bootcamps, and results-oriented private training sessions for our athletes to learn and develop their skills to achieve their

30 |November 2019

goals. Another key differentiator is our organized and officiated PickUp Games. Our members have the opportunity to play in daily competitive PickUp Games that retains all of the fun aspects of pickup basketball yet cuts out all of the hassle. We combine these basketball services with full weight/cardio rooms, and deliver a true fullservice fitness club to our members.

What are the special franchisee strengths that make PickUp USA Fitness unique from its competitors?

PickUp USA delivers a system-oriented structure that provides fitness entrepreneurs a substantial head start to their road to success within the industry. Our corporate team is enthusiastic to provide round-the-clock assistance to help franchise owners achieve their goals and grow the brand as a whole. The franchise owners are all basketball enthusiasts that have strong business backgrounds. This has helped create a team of franchise owners that are highly passionate about our offering, and that have the business acumen to drive strong operational and financial performance.

Describe the experiences, achievements, or lessons learnt that has shaped the journey of the company.

The development process that brought us from an initial concept to where we are now has been a challenging yet valuable journey. We’ve learned countless lessons through the rough road of trial and error as to how to best meet our customer’s needs and thrive as an independent gym. Name an obstacle and we’ve probably overcome it. From site location, to construction, to scheduling, to staffing, to training, to sales; we’ve encountered the whole gamut of challenges and can now confidently implement our tried and true system to fitness entrepreneurs looking to avoid

www.insightssuccess.com

“PickUp USA: A Better Way to Play!

“ Jordan Meinster

Founder & President PickUp USA Fitness those same pitfalls. Most importantly, we have learned from the customers and always structured our services based on what the consumers are demanding. After seven years of operating experience, we have a business model in-place that has been crafted through experience and adapting to consumer preferences.

Where does PickUp USA Fitness see itself in the long run and what are its future goals?

We are less than three years old as a franchisor and can now boast sites in 4 states with additional sites pending in 3 other states.

The sky is the limit because basketball is a truly global sport. We envision ourselves to being a nationwide brand that will be operating in all 50 states and possibly beyond. The focus of the company is on delivering strong unit level economics at each franchise location, and continuing to refine the model to ensure PickUp USA delivers world-class service to the customers, and strong economic returns for the club owners.

Testimonials by Clients I was previously a member at 24 Hour Fitness and Planet Fitness, but after finding this hidden gem, I instantly knew this was the gym for me. PickUp USA Fitness is more than just a basketball focused fitness club.

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They have a fully equipped fitness room that is never packed and is easily the cleanest gym I’ve ever been to.

Starting our month long membership, father & son bonding while getting fit! Great staff, clean facility everything you need to get in game shape conveniently located off the 210 freeway 10min from Dena! Come get it in and see for yourselves.

I finally have a “go to” place to play b-ball without having to gather 10 friends and rent a court. I can go everyday knowing that there will be to people to play a full court game. The gym is nice and clean and I can play ball for cardio. I think the best part about this place is that the facility and equipment are well maintained.

About the Leader Jordan Meinster played PickUp basketball his entire life, and always envisioned a gym that would improve the basketball experience for the millions of players across the country. After close to a decade in financial services, he launched PickUp USA in 2011, and began franchising the concept in 2016. There are currently PickUp USAs operating across the country, including multiple locations owned by NBA athletes. Jordan aims to deliver “A Better Way to Play” to communities across the country, and to drive strong financial returns for PickUp USA franchise owners.

www.insightssuccess.com

Editor’s Pick

The

Impressive of

Impact

Organic Networking T

he main reason for the invention of website, Internet and technology devices that provides the platform for software to run and connect with each other is mainly to make networking of services, products and people possible. Technology leaders such as Cisco, Arista and Apple are dedicating their resources to provide various business enterprises and the masses the ability to communicate their values through technology mediums called as Networking.

The works and provisions of these organizations are very outstanding, and are believed to last for ages. This is because the growth of technology is not going out of style so soon, but rather it is believed to continue into the future.

Technology networking strategies is good, but to make it more eective there is the incessant need to incorporate organic strategies.

You may be asking what I mean by Organic Networking or Strategies. The organization that will survive in the market in the near future, considering the increasing rate of competition are the ones who take the necessary steps, to develop more human connection for their business, more than they do for machines such as provided by AI. The Factors to Consider for an Eective Organic Networking: Even as our age is encouraging more of technology strategies, if we must survive the future of it all, then we must connect more people, than we do for machines. As an

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innovative networking solution provider, it is going to pay more, when you include human intelligence and physicality in your networking strategies over machines.

Imagine a day that the machines are going to have a serious breakdown, and the owner organization do not have the capable persons to figure out the cause of the breakdown and possibly provide a feasible solution? What will be the fate of the organization? This means that, there will be a great loss of value and possibly a strike off the industry. I know you would never want that to happen. So, plan from now, to never pay for the loss in the future.

Balance Your People to machine Deployment: Social Medias are for networking, Newspapers and various Medias are also for networking, but there are people behind the arc of this innovation. The more you incorporate AI and machine learning strategies, always remember the need for Control Engineers and those are human beings.

The most successful organizations identify the major importance of 33 |November 2019

people networking and how best to utilize human intelligence in their business quest.

For example; if you write an article and share it on a website, who do you expect to read your article; human beings or machines? It is obvious that the organic networking aspect of computing will never go out of style; else, there will be a day in the future that digital connection and values will be measured on the number of bots that read your articles and/or that paid for your services. So, remember to balance the rate of your people to machine deployment, by acknowledging the need of human networking over technology networking.

The Need for Organic Sense in Networking and the Future: Technology is the miracle of our age, Artificial Intelligence is a major molding factor of this development, IoT is the liberator from machine isolation by providing the platform to interconnect millions of them over the virtual platforms, but humans make these things possible.

Networking is an innovative concept with high profile technology terms. If one does not implore deep interest and concentration while exploring this realm, there may be a serious distortion of original motive of indulgence, and this can lead to serious breakdown of enterprise infrastructure. Sometimes, it maybe direct and other times, it will be indirect, but in all, it will always have an impact. The future of technology is very bright, and that is mainly dependent on how available we make the resources to help manage what we have today in the near future. For this to be possible, the networking solution providers must incorporate more of organic sense in their solutions and industry advancements.

Technology will advance, more machines will be connected, devices will be programmed to run independently, but in all these things, the humans in the network will still rule the universe. The more organic you make your networking strategies, the lesser the fear of a disastrous future for your organization.

www.insightssuccess.com

Insider’s Insight

The ROLE of CONSULTANTS for Every BUSINESS Stage

very business owner and executive comes to the realization and fear that they don’t know what they don’t know at some point in the game. To leap beyond this fundamental hurdle, wise leaders lean on experts to help fill in the gap. Experts such as CPAs, attorneys, bankers, mentors, and consultants are routinely sought by successful business owners for guidance, advice, and support that can be promptly made effective. Gaps in business are essentially analyzed to determine the best, quickest, simplest, or most cost-effective solution, which is then developed and finally implemented by consultants in various niches every minute of the day.

E

Mom & Pop Shop

Consulting is a big industry for a reason. Businesses have a high risk of failure. Failure is easy, and failure is hard. With the assistance of a consultant, businesses have a much better chance of survival. Let’s take a look at how consulting can work at every stage of a company.

Small Business

Start-up / Pre-revenue This stage of a business is filled with passion and dreams.

The owner is typically a technician within the industry breaking free from the constraints of their boss or is a dreamer of great things in general. Problems arise when the many components of running a business the right way interfere and bog down this solopreneur. Seemingly simple, but highly important, responsibilities such as accounting, operations, and marketing can quickly overwhelm and lead to failure.

Bringing in a consultant at this stage or prior to start up can save the solopreneur from a tremendous amount of stress.

The consultant can walk the owner through the hurdles of business with ease and experience. Establishing systems, creating procedures, and building plans for sales and marketing will prepare the busy start-up for successful growth through to the small business phase.

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Mom & Pop Shops are what we refer to small businesses with 1-25 employees. This may be a small generational business or a growing start-up that is hiring friends and family to help get the job done. One day, the goals become too large and the owners take on more than they can handle in an effort to grow. What these owners don’t realize is that they need to have defined systems in place, along with communication, leadership, and a growth plan to move beyond Mom & Pop Shop status to Small Business status without suffering collapse.

The small business typically has 1-100 employees which may also include many family and friends. Some systems are in place, yet there lacks organization and communication leading the owner down a path of “too many chiefs” or not enough oversight. At this stage, business owners may discover they have a lot of people doing the same thing, no formal processes and a lot of fires to put out. Stress once again takes hold of the business owner in a way that may make them question closing shop and going back into the workforce.

Consulting at these stages require in-depth analysis of where the company currently exists on the spectrum and identifying gaps in the foundation of the organizational structure. Analysis will require a look at financial performance, operations workflow and processes, systems integration and utilization, human resources suite of knowledge and procedures, centralized standard operating procedures, marketing plans and strategy, and more.

Analyzing each component of the business will bring to light top layer and secondary issues that the consultant will prioritize to match urgency and effective organizational modeling for proper implementation. Business owners should expect this process to take some time, but in the end

www.insightssuccess.com

About the Author April Salsbury, MBA is the owner of Salsbury & Co., a business management consulting firm. After growing an organization from 15 employees to 100 employees and seven locations, including international distribution and working in legislation for industry oversight and accreditation, she believed her experience as a CEO and a “builder” could help small business owners avoid certain hurdles and gain valuable insight.

April Salsbury CEO Salsbury & Co.

the business will operate like a well-oiled machine ready for growth.

Mid-size Business & Enterprise The Mid-size Business has successfully identified the needs of a growing business. Most companies of this size (101- 999 employees) and of the Enterprise size (1,000+ employees) have established policies and procedures, human resources, systems integration with maximized utilization, and have a plan to move forward. These areas will experience ongoing expansion enhancement over time.

Mid-size companies will start to departmentalize and create an executive team for improved oversight and strategy development. Problems Mid-size companies face are keeping everyone working toward the same goal, communication, effective leadership and management development, mergers and acquisitions, continuous improvement of systems and operational workflow and recruiting for longevity all while staying on top of their next strategic move and pacing change. Enterprises continue to refine and silo roles within the company; however they experience many of the same issues a mid-size company does.

niche of service. This is when the: Branding Consultant is brought in to develop a brand or revitalize a brand for a segment of the business; Lean Specialists are brought in to examine one segment of the manufacturing process; System Analyst is brought in to create functional APIs to connect the 25 software programs used by the company to prevent errors and reduce time wasted on duplicating entries; and possibly, Coaches are brought in to develop a mid-level management team.

There is a need and a place for Consultants at every stage of business, even before the first signs of failure. Bringing a Consultant into the company earlier in the process will make the transition to the next big step easier and the long-term outcome of the business much better. Although business owners may have a difficult time justifying the cost of consulting, especially if funds are limited, the desired end result has greater potential to be realized in a shorter timeframe. Companies that have successfully worked with consultants see the value of their work in the overall success of the business and often retain consultants for future projects.

At Mid-size and Enterprise level, Consultants are brought into a company on a project basis and will be focused on a 37 |November 2019

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VOM FASS Creator and Leader of a Unique Experiential Retail Concept USA

I

“

n an ever-changing environment, brands must stay ahead of their consumers in knowing what they desire, how they want it delivered, and where they can purchase your product.” In the current culinary & foodie world, we live in today, there are demands that industries communicate to the customers all the why’s, how’s and where they are paying for products and the freshness of it.

Today’s consumers are more informed than ever on the quality and sourcing of the foods that they eat. This fresh new phenomenon is often described as “foodie culture,” and its changing customer expectations as to what products they want and how much they will pay. Fresh as can be, and with a unique story behind them, vomFASS excels in catering to the adventurous sensibilities and high expectations of foodies. Part of the vomFASS magic is careful selection and curation of the finest growers and producers from the Swiss Alps to the shores of the Mediterranean.

A Wide Array of Artisanal Products vomFASS is a unique retail & community event business specializing in a wide array of artisanal products, including the world’s finest oils, vinegars, spirits, gourmet foods, and spices. Experiential retail is where the focus is as consumers are hungry for a more customized interaction with the products they bring into their home or offer as gifts. The company’s customer loyalty base has grown exponentially, as once they taste the amazing products; they understand what quality truly is. Their quality products are what sets them apart, in order to support the franchisee’s and continually improve their education and training on all product offerings, the franchisor created and invested in an internal Wiki. It also acts as an extensive repository for recipes that are submitted by vomFASS’ franchisees, which makes the products come to life. By continuing to learn

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what its customers are looking for, the company can modify their offerings from product to the retail environment. As a team, they are striving towards always improving the products they deliver to both their franchisees and consumer base.

The combination of exclusive artisanal products and unique in-store tasting experiences provide franchisees with tools to capitalize on two key trends: foodie culture and experiential retail. vomFASS franchisees love to entertain and educate customers on new product arrivals, enticing pairings and how to integrate its extensive line of gourmet products into their lives and homes. They become ambassadors of the company by leveraging its unique value proposition & extensive product knowledge to deliver the experience, and authenticity that today’s consumers demand. The company is proud to have received many awards for both the products it offers as well as its Franchise system. This tradition of excellence is something that is embodied in everything the company lays their hands on – from store locations to selection of their franchisees and of course, any new products.

Excellent Communicator and Great Leaders ek2, LLC owned by both Elaine R. Sugimura and Kevin M. Frain were hired as consultants and used their strengths as disruptors, and change agents to create the best strategy to move the business forward. With limited resources, all of the changes had to be done within the current expense structure. As active CEO and COO, they have been able to shift the past losses into current gains. Having held the CEO title in various businesses prior to joining vomFASS, Elaine’s global communication and marketing skills have allowed the organization to grow in new areas of business.

Her international business experience and applicable www.insightssuccess.com

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“Future growth, improved operations, amazing product offerings to the best of class locations and franchise partners will guarantee the success of vomFASS as we migrate towards the years ahead!

“ USA

strategies continue to fuel the growth of the company. Kevin has held both COO and CFO titles in his work experiences thus far. He has been instrumental in driving the changes within the overall Operations. Creating and implementing new processes and procedural strategies has lifted the company to a new level of success. The next 5-year growth strategies are not possible without these critical improvements. Together, Elaine and Kevin have changed the make-up of the company; by giving it “the color” it needed, vomFASS is now poised to meet and or exceed corporate expectations.

An Experiential Marketing Strategy The initial challenge in 1994 was when Johannes Kiderlen made an error in his calculations when buying sherry for his wholesale customers. He realized that he had one too many zeros on the quantity he placed and was unable to return the alcohol once purchased. This lead to the idea of offering the sherry ala “vomFASS” – meaning “from the cask / barrel”.

Johannes Kiderlen decided to offer the sherry in casks, and he was soon rewarded based on his genius marketing idea. Once the word was out, the business began to rise as he had hoped. He created an experiential strategy way before the world was ready for this type of marketing. As the years progressed, he continued to grow the company with newer and fresher products to market the same way.

Thus, the world of vomFASS took root and began its unprecedented growth path in

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Europe. They continue to be the dominant player and the forefather of the taste-before-you-buy concept. As the world continues to move at a fast pace, vomFASS is still the leader in the marketplace for this concept.

The company’s goal is to build without ever losing the essence of the brands’ original mission. “Only the best, always!” “Only the very best ingredients that can be found will be used in the manufacture of vomFASS oils, vinegars, gourmet foods, spirts and spices.”

Ability to Educate Customers The opportunity to interact and create an experience that is delicious to their palate and the ability to educate customers with the vomFASS story and how its special partnerships and bond with its producers continues to be one of the key reasons for its success. This is a great opportunity to work with an established brand and use your skills to educate and entertain customers. vomFASS franchisees have a strong set of business skills, enjoy the recognition of ownership, and the opportunity to control their own destinies while providing superior quality products to their customers. “It’s a great time to join the vomFASS family,” says Thomas Kiderlen, owner of vomFASS. He adds,“For over 25 years the vomFASS franchise opportunity has provided the platform for highly motivated individuals to display their communication and business skills and appreciation of gourmet foods & spirits. Our franchise opportunity revolves around educating, informing, and sharing a vast array of products in an exciting environment.”

A Leader in the Marketplace vomFASS continues to be the dominant player and the forefather of the taste-before-you-buy concept. As the world continues to move at a fast pace, vomFASS is still the leader in the marketplace for this concept. The company believes that every business must continue to reinvent themselves to ensure sustainability and growth in such a highly competitive marketplace. Having a niche business model, vomFASS’s Look-Taste-Enjoy concept delivers a retail experience that is truly unique in the marketplace.

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