Most Promising Exhibition and Event Management Companies

Volume 12 | Issue 6 | 2019

Most Promising Exhibition & Event Management Companies

Mr. Mahavir Sharma Director

JAIPUR JEWELLERY SHOW More Than Just a ‘Fashion Statement’ ‘F Statement’

E Sprinting to the Finish

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n today’s era of digitalization, offering luxurious experiences alongside customer satisfaction to the core has become a significant criterion for the Exhibition and Event Management Companies in India. These companies are adding more colours to the canvas of corporate as well as traditional events with their breakthrough enactments and exemplary expertise. They are transforming the exhibition landscape by being at the helm of ‘Innovation’ and ‘Creativity’.

Tracking down customer preferences and delivering quality is not an easy task. However, these professionals are treading the extra mile in keeping up with times thereby, unlocking ‘avenues untouched’ and ‘memories unforgettable’. They are laying the foundation of a platform showcasing socially responsible events and environmental sustainability with utmost excellence.

The new-age trends in the exhibition and event management space are transforming the way an event lifecycle is approached and executed. As social media and mobile communication are taking the centre stage, it is becoming an essential part of event lifecycles alongside rolling out solutions for the betterment of the masses. The event professionals are now embracing novel tools that effectively facilitate customer interaction thereby, targetting the right audience online as well as offline. They are mastering this art of interaction by out-of-the-box event promotion strategies, exquisite personalization, and cutting-edge engagement agendas.

Recognizing such professionals that are revolutionizing the Exhibition and Event Management space and keeping innovation on their radar by staying up-to-speed with the developments, we have come up with this special edition of “Most Promising Exhibition and Event Management Companies”. This issue has featured a handful of companies offering a diverse and engaging mix of commitment and distinctiveness. It will help you to walk through a list of experts embracing a multi-disciplinary approach and covering a range of relevant issues in its sector.

On the Cover of the issue is Jaipur Jewellery Show (JJS), also popularly known as the December Show was in its 16th edition, this December. Since the first show in 2003 which showcased 100 booths, it now stands tall to be the largest B2C

Rahul Niraj

Jewellery show in India with around 800+ booths that houses 500 exhibitors from all over the country and abroad.

Apart from such an insightful cover story, we have also enlisted, Concept Makerz Events Pvt. Ltd. – a leading exhibition and event management company that is bringing a fresh, unique approach to the industry; Eventoss Entertainment Pvt. Ltd. is a specialized creative Marketing Entertainment Communication (MEC) agency delivering top-notch solutions for managing brand reputation in the market; MEX Exhibitions Pvt. Ltd. conducts specialty trade fairs and B2B Exhibitions of international standards; Miracle Magic is a performing-magic organization offering customized magic solutions for corporate events, private parties, weddings, etc.; and The Events Studio has earned a strong reputation as event stylists for creative concepts as well as for their professional and appealing hands-on approach.

While flipping the pages, take note not to miss out the articles Leveraging LinkedIn Resources for B2B Marketing by Josh – Founder of SERPwatch.io and Attendance at your Fingertips by Star Link Communication Pvt. Ltd. Turning some more pages will help you find articles Corporate Events vs. Traditional Events and The Evolution of Event Management Space crafted out by our in-house Editors. These articles will help you understand the current market scenario of this industry.

Looking at the emerging opportunities and the growing possibilities, this issue of ours will introduce you to a whole new world of novelty.

So enjoy the exciting read!

Editor-in-Chief Pooja M. Bansal Managing Editor Rahul Niraj Contributing Writers Shruti, Rajkunwar, Sneha Art & Design Head Amol Kamble Associate Designer Poonam Mahajan Art & Picture Editor Karan Gaikwad Co-designer

Sapana Shinde

Business Development Manager Megha Mishra Business Development Leader Tejaswini Whaval Business Development Executive Kaustubh Datar Technical Head Pratiksha Patil Technical Specialist Amar Sawant Digital Marketing Manager Prashant Chevale SME-SMO Executive Uma Circulation Manager Tanaji sales@insightssuccess.com

December 2019 Corporate Ofď€ ces: Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in

Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

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Copyright Š 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

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Concept Makerz Events Adding Spark to the Event Management Industry

Eventoss Entertainment A Name Synonymous to ‘Endless Possibilities’

MEX Exhibitions Creating Platforms, Transforming Businesses

CONTENTS 18

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Tech Punch Attendance at your Fingertips

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Maven’s Voice Leveraging LinkedIn Resources for B2B Marketing

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24 The Changing Times The Evolution of Event Management Space

Miracle Magic Standing amongst the Pioneers of Digital Magic in India

The Events Studio Experience the Art of Events Management

36 The Big Picture Corporate Events vs.

Traditional Event

Cover Story

Mr. Mahavir Sharma Director

JAIPUR JEWELLERY SHOW More Than Just a ‘Fashion Statement’ “A very special feature of JJS is that one finds rough stones to finished jewellery – all under one roof”

T

he new-age business exhibitions are unboxing countless business opportunities alongside being the catalyst to economic growth. With skyrocketing customer demands joining the foray and technology playing its part, these exhibitions are now embracing AI, ML, data analytics to assess its market appeal and be future-ready.

Led by a pool of event management professionals, for professional execution; and Industry and trade stalwarts, to ensure trust amongst exhibitors; these shows have become a comprehensive podium for domestic & international trade.

Having professional event management leads to significant inroads offering maximum comforts to the exhibitors and buyers. It successfully offers a magnified presence and embellished aesthetics that leave an indelible impact in the minds of the visitors; unwavering commitment of timely delivery, execution & completion of work within the set time frames.

Jaipur Jewellery Show (JJS) also known as the ‘December Show’ is one such mega expo which will make the masses go ‘Gaga’ with the launch of its 16th edition.

Since the first show in 2003 which showcased 100 booths, it now stands tall to be the largest B2C Jewellery show in India with around 800+ booths that houses 500 exhibitors from all over the country and abroad. Being the most sought-after show, it also focuses on the B2B business segment in its exclusive daily business hours.

An ever-increasing footfall of over 40,000 visitors at the previous show was the witness to an exquisite presentation of Gems & Jewellery of the Indian as well as international origin. Continuing this legacy, JJS consistently strives to embrace novel methodologies for engaging more visitors.

From loose coloured & synthetic stones, loose diamonds, gold & silver jewellery to artificial jewellery, machinery & allied sections and publications, the expo is nothing less than a scenic marvel. Another highlight of the show is its special design section called the ‘Jaipur Jewellery Design Festival’ full of eye-pleasing jewellery of all times.

Making the Pink City more Pink

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Creating job opportunities at rural & urban level

The Absolute Jewels of JJS Late Mr. Rashmi Kant Durlabhji – the Founder Convener of JJS along with the other directors always had the vision to roll out the best exhibition to the industry, brought forward by the industry leaders. The team was well-equipped by experts from diversified fields of jewellery having expertise in marketing, branding and event management, who crafted out an exhibition at par international standards. The inspiration was the various intuitive exhibitions happening worldwide and the vision to bring the Pink City – Jaipur at the forefront of the world Jewellery and exhibition road map.

The other cornerstones of JJS who surpassed every challenge and handled each task with exceptional leadership qualities are Mr. Vimal Surana – Chairman and Mr. Rajiv Jain – Secretary. From exhibitor relations, booth allotment process, sponsorship, PR, to designing, production, management, F&B, etc. they have been the pillars on which the exhibition has magnified its reach.

At the helm of production and management division is

The Key Highlights Paperless process of application, booth booking, allotment, real-time updation on the website, full transparency, etc. for the show are being done for the exhibitors Ÿ Payment transaction with the buyers/visitors/customer are being carried out without any manual process Ÿ Online marketing, database, data analytics, etc. are being used to grow the number of visitors to the show Ÿ Safety and security without any compromise are at the heart of the execution and latest technology to ensure both these elements are being used Ÿ

Mr. Mahavir Sharma – Director. The support from the board of directors and his team is what motivates him to execute an exhibition of international standards alongside embracing technology to the core. His exposure and exemplary experience aid in presenting a show that successfully enables safety, security, and ease of movement.

The Core Competencies From a few thousand visitors to now targeting 50k plus visitors, from engaging only Jaipur-based exhibitors to now international exhibitors – it was not an easy task for the core team to attain a framework that satisfies all. The ‘yearon-year retention of exhibitors’ and a ‘waitlist of exhibitors wanting to exhibit’ is evident to the efforts they have put into and effectively connected the dots between the exhibitor and buyer. This success is the result of: Leadership – JJS has reached the epitome with the support of like-minded industry professionals who lead the show with their immaculate execution skill-sets. It’s their leadership quality that motivates the team to tread the extra mile and be more productive each day.

Professionalism – Team JJS believes that the key to think like a jeweller & exhibitor, and execute like a professional is the key to the success of this exhibition. It’s not just about creating themes & creatives, the exhibition also focuses on operations related to calendars, quarterly updates and other promotional memorabilia focusing on the themes & creatives. Being privileged to such prospects backed by experts encourages the participants to send in their designs for promotional purposes in large numbers.

Focus – Implementing a distinctive approach to promote trade that leads to market sensitization and edifying the clientele is at the forefront of JJS’s ethos and values. It strives with the same consistency and is committed to never shifting its focus by which it has earned a definite space in the market.

Employee Motivation – “We understand that role of our employees is also very important and since they are the ones who are in direct and constant touch with the customer, their views and feedbacks are taken into consideration while taking decisions and setting policies in regard to the event,” says the core team. JJS consistently motivates its employees by valuing their professional obligation & contribution in terms of hard work, sincerity, and commitment. It mentions these contributions across various platforms and also offer appropriate compensation through regular financial increments and other required benefits.

It is a matter of immense satisfaction that other states are now emulating JJS to organize similar shows there

Services On-board JJS is a first-of-its-kind show put forth by industry stakeholders from jewellery sector, who ventured together with their marketing, branding and event management skills to create an exhibition that was truly for the industry. Some of the key services that have been rendered over the years include: Ÿ Set-up of research and training facilities through Indian Institute of Gems & Jewellery (IIGJ) Ÿ Inviting key Jewellery trade buyers to the show with ground hospitality Ÿ GBOD Meeting of All India Gems & Jewellery Domestic Council (GJC) during the show Ÿ Lunch arrangements for all exhibitors for all 4 days Ÿ Theme-based Promotion in every edition Ÿ Provide a free-of-cost platform to the budding designers Ÿ Organize Jaipur Jewellery Design Festival (JJDF) which has installation, seminars & talk shows Ÿ Manufactures, sellers, and tradesmen specializing in

specific gemstones or jewellery get a platform to explore a bigger market Guiding the Novices JJS advices the young guns to trigger the right pathway and identify their core strengths to be the master of their kingdom. It believes that compromising on the quality of the products/services should never be an option as it magnifies the brand identity. Industry 4.0 is flooded with numerous untapped opportunities, and working with determination can surely transform present aspirations into successful outcomes in the future.

Striving for Better With each passing day, JJS is endeavouring to become one of the most admired and professionally managed Gems & Jewellery show not only in India but also across the world.

With a major focus on exhibitor as well as buyer satisfaction in the first place, the exhibition is all set to explore new avenues and encourage the jewel artistry to the core. It is taking successive footsteps to embrace technology & innovation in its pre/during/post-show experience.

The stage is set and JJS is ready to rock the floor from 2023 Dec 2019 with the launch of its 16th edition.

Explore more on www.jaipurjewelleryshow.org

Concept Makerz Events Adding Spark to the Event Management Industry

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One such leading exhibition and event management companies in India, Concept Makerz Events Pvt. Ltd. was established in the year 2003. Grown by leaps and bounds since then, Concept Makerz is bringing a fresh, unique approach to the event management industry.

The Showstopper Pairing together passion for business and events, Syed Mudassir Ali started Concept Makerz. He constantly worked and gained a lot of experience with time and 16

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Syed Mudassir Ali Director

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vent management is an omnipresent word in modern society. The word can be used for small business or large corporate shows or mega shows and also for big international sport events, such as the Olympic Games. It can be anything from the office social party, international conference with fee-paying attendees to the weddings and receptions. The past decade of the Indian economy has witnessed an upsurging growth in the size of Event Management Industry. It has grown by leaps and bounds in the recent past and most of the experts in the industry muscularly believe that this is just the beginning of a new era.

Realizing the growth prospective, many of the market players have jumped into this exciting market. And, today is the high time to deal with the creation, development and execution of processes for the promotion of different types of events. Event creators have to be experts in current industry trends.

Transforming

Concepts Into Innovations

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strengthened himself and the company in all areas of event execution and event management.

With all the hard work and dedication, he has brought the company to its new heights. His desire to do something and to stand on his own feet, was his biggest motivation and inspiration to reach here.

An Event Horizon Concept Makerz expertise is putting together a fabulous event at the very last minute with experienced management and team co-ordination.

Concept Makerz provides exhibition and event management services such as conferences, press conference, company annual parties, BTL activations exhibition stall designing and execution. The company is specialized in providing end-to-end services from logistics, venue booking to setup and management of the entire event/ exhibition. But what sets Concept Makerz apart from its competitors is its ability to execute even last minute events hassle free and with ease for its clients.

every requirement to its wide spectrum of clients.

“Many of the clients that are under the companies’ umbrella came at the first place because they had last minute events to be executed. Most of them were high end events that even the big named companies refused to execute. That’s when we came into the picture for our clients,” says management team of the company.

The Status Quo With the massive technology advancements, in India, Event Management companies are facing more challenges than opportunities currently. As very few advanced technologies are available in India, most are super expensive and imported from foreign. Major clients don't wish to spend a fortune on new technologies and settle with the old, easily available, inexpensive marketing methods only.

overcome ant challenges during it’s establishment,” says Syed Mudassir Ali. One Step Up Event industry requires much creativity and innovative ideas for marketing. Therefore, its the youth mind that is in demand. The company also encourages by giving internal support and understanding, bringing ideas of everyone on the table, chilling environment for the employees that keeps them motivated.

Future Set up The company is moving quite well with many reputed clients in the basket and a great and enthusiastic team in the company. The company has decided to go far more ahead and not be only one of the leading event and exhibition companies in India but also be established globally.

“The zeal of our director to go any extra mile, hard work of the team and the youth motivation and spirit were the driving attributes helped to

With a team of young, creative, dynamic and dedicated professionals, the company has pushed all areas of event management to new frontiers, whether it is artist management, product launch, Exhibition, Roadshow, Fashion show, wedding planning or celebrity management.

The urge to deliver more than the client’s expectations has always been the company’s top priority. Hence, it has a “One-stop-shop” for any and

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ATTENDANCE AT YOUR FINGERTIPS

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xploring the phase where biometric attendance technology and soft wares has took us and we are at work while not being there in the workplace.

Tech Punch

Management Software which we use in our computer system. The application which supports android and IOS Operating Systems can be installed with prior authorization from the office authorities for secure login.

Technology Going Microscopic: Apart from all the routine features and options like: Generations of technology can be symbolized with how the equipments went small with course of time as a big sized computer has now taken a shape of a small laptop, a big mobile phone with a small screen has now turned smart with a touch screen. In a related manner the modes of marking the attendance too has changed from manual or printed to biometric and paperless. But the era has taken a step further now and a mandatory touch on the biometric attendance machine at the office has now turned into a touch on your smart phone from the field. Yes, you heard that right as it’s now time for the new mobile version of time attendance application which has turned all the heads.

Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

List of daily, weekly and monthly attendance Employee’s official information Holiday list Miss/absent status Salary slips Change password

Are available in the mobile application as well which helps in checking the day to day attendance activities of the employees through their smart phones. We will discuss about what major features and services this application provides you.

Web Time Application: Web Time – Decisive Benefits: Companies with mighty sales force, field officers, executives, delivery teams, on site engineers and other field related staff members ask their employees to report at the office first and then leave for field activities, reporting into the office ensures timely attendance and meetings with the employees but other some questions still remains under the black headlines like: Q. What if the time consumed while traveling to the office could have been spent going to the field directly?

Q. What if an employee is not at the assigned work area?

Q. What if employees are at wrong assigned area?

Q. If employee faces an emergency or wants to apply for leave or gate pass online?

Q. How field employees can check their attendance activities from the field?

Web Time application holds answers to all the above questions as it is proving to be a fruitful mobile application for everyone ranging from field employees to their reporting persons and the admins as well. It will be easier to understand this as a mobile version of the Leave 18

For a field employee, To manage or apply leaves, weather full or half day, checking the status and balance of the leaves from Leave Management option Ÿ To apply for out day passes on hourly basis weather for official or personal use, to check the status of out gate pass, Gate Pass Management option would help, Ÿ Punch Management to check all attendance punches, application/status of missed/absent/all attendance punch, and Ÿ Mobile Attendance Management which shows the list of all the authorized, unauthorized location punch list and authorized location list (for example, if an employee is authorized to work in the location ABC and he accidentally marks the attendance in the location XYZ, the attendance punch will be considered as unauthorized) Ÿ

Now one of the most helpful feature, The phone attendance punch through which an employee can mark the attendance from the field assigned by their reporting December 2019|

person. A notification is sent to their reporting person with the Time, Date, Longitudinal and Latitudinal details of the attendance marked. Employees are also provided with a list of authorized location list in the application which informs them about the authorized working locations assigned by the reporting person.

In terms of a reporting person’s aspects which is with the name Super User, They can check the employee’s pending, missed, authorized and UN-authorized attendance punch marked from the field Ÿ They can edit or delete the assigned locations for the employees with the address, longitudinal, latitudinal details and radius to work within Ÿ They can assign or remove an employee with a particular location for some definite days with dates selected Ÿ

For the admin who holds the employee related management options like, To create, edit and delete new and existing users and various sub options Ÿ To select leave approval policies weather a single/step by step approval policy is needed, enabling mobile Ÿ

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ABOUT THE COMPANY The above excerpt is a 360o outlook towards biometric attendance technology and software put forth by Star Link Communication Pvt. Ltd. that has the potential to disrupt the business world like never before. attendance, Geo Fencing and other approval related options Ÿ To add or delete leaves and their types Web Time – A Stress Free Participation: It is a matter of the fact that web time application is emerging as an advanced method of mobile attendance marking, to keep a track of field employees, also preserving their rights and benefits should not be hampered. The main consideration why Web Time application is designed to focus on the most blooming aspects; To save time and to assure complete security of the employees, the work target given to the field work force and managing all forms of updates and services for them straight from the office.

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Eventoss Entertainment A Name Synonymous to ‘Endless Possibilities’

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ith each passing day, ‘Event Management’ is redefining the manifold growth of countless happenings across the commercial as well as the non-commercial world. The past decade has seen an evolution of Event Management Industry showcasing the perfect blend of marketing and communication. With several companies joining the race, most of the experts in this industry believe that this is just the beginning of a new era.

Leading from the Front Syed Aabish Hassan is the Co-founder and CEO of Eventoss Entertainment Pvt. Ltd. Being at the helm of operations, he works with a vision to be a ‘Leader’ in spite of belonging to the business class. He is a seasoned professional who has the potential to convert every challenge into an opportunity and deliver only the Best. His 20

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Syed Aabish Hassan Co-founder & CEO

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Eventoss Entertainment Pvt. Ltd. is one such specialized creative Marketing Entertainment Communication (MEC) agency consistently striving to deliver top-notch solutions for managing brand reputation in the market. Well-equipped with creative professionals and an in-depth Research & analysis approach, the company stands tall in rolling out first-rate services within the Industry. With more than 300 satisfied clients and over 1500 successful project completions, it has become a one-stop solution for comprehensive event planning requisites. Additionally, the company has expanded operations into Marketing & Advertising, Public Relations & Digital Marketing and Media Production & Films.

Whatever We Do, We Do It With APLOMB

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belief of reaching the epitome of success by keeping up with times, motivates the team to bring the best to the table. Expressing his viewpoint on being ahead of all, he says, “If we embrace changes, we can look ahead to an exciting and successful future, this inspires me to keep pace with the changing world.”

Encompassing Quality Services Eventoss’ wide-ranging port of services include: Marketing & Advertising By deeply acknowledging the market reach of an organization, the company develops unparallel marketing and advertising campaigns targeting the right audience. Backed by a strategic approach, these designs are effectively aligned to a unique plan of promotion.

Its advertising solutions include an integrated approach that subsumes Above-the-Line (ATL), below-the-Line (BTL) and Through-the-Line (TTL) marketing activities.

Events & Entertainment Be it a small or large-scale event, Eventoss executes it with a customized touch, thereby, giving a memorable and unmatched experience to its clientele.

The services include celebrity management, planning & executing events, expos, seminars, and exhibitions.

PR & Digital Marketing The company comes up with state-ofthe-art communication strategies and accomplished & integrated PR planning that has the potential to magnify brand positioning and corporate reputation management. It helps organizations with effective Search Engine Optimization, Social Media Marketing, Content Marketing,

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Influencer Outreach, Google AdWords and Online Reputation Management that proves beneficial in the longer run.

Media Production & Films From film and television, corporate, promotional advertisements, and educational or web-based material to Graphic designs, Motion Graphics, and Multidimensional Animation, Eventoss is a vista for #1 services. Its exemplary expertise and technical know-how to create compelling video and radio ads, perfectly resonate with audiences creating a buzz in the market. The company is nothing but a podium rendering real-time assistance in the Media & Film Production segment.

Small Things, Bigger Impact “Differentiation of service includes not only delivery and customer service, but all other supporting elements of a business such as training, execution, and ease of production. To many, these seem like the simple components of business, but I feel it the most important one,” says Syed.

With skyrocketing demands across the market, creating a framework of focused, deliberate work is not an easy task. However, it’s easy to be reactive and bouncing between competing priorities. Considering this, one thing that matters the most at Eventoss is ‘Ownership’ of every single flake that keeps it moving and achieving excellence. It is a key attribute that helped the company in surpassing all the initial hiccups related to financial crunch, lack of professionally skilled resources, traditional vendors, unorganized market and housing costs.

These relentless efforts have proved game-changer in placing Eventoss among the champions in its segment.

Apart from all this, time-to-time appraisals, incentives, festive parties are organized in the firm to maintain a balance in the work environment.

The Big Picture When talking about technological advancements, the major change Eventoss noticed is the hike in the usage of internet facility. The company believes that since every single service is available to the people at their doorstep their expectations are getting higher. So, the major challenge which the event industry is about to face is to cope up with the raging speed of digitalization. But very few people know that challenges and opportunities are interconnected. The event industry needs to prepare itself for getting evolved with the present scenario.

Aiming for Better Satisfying the client’s wish-list with exclusive resources at an affordable cost has always been a serious business at Eventoss. Since inception, customization of the setting of an event according to the client is its topmost priority. The company’s continuously increasing stats are evident to its dedication and commitment towards project completion.

The company is all set to launch a unique web portal – Club Eventoss (www.clubeventoss.com) that would bring the industry as well as nonindustry professionals on the same platform. Its sole aim would be of mobilizing Event planning services, Vendor network, Club Members, Artists, Event industry professionals, and others with a keen interest in events and associated activities.

Becoming a Club member will result in monetary benefits concerning successful lead sharing and closures.

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THE

Evoluti

Space 24

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ion OF

The Changing Times

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here was a time when people had time, and nothing much to do. They spent doing most things by themselves, including arranging for events be it personal and oďŹƒcial. From the greeting cards to arranging and sprucing up venues to food, games and so on, everything was done in-house. It was tedious but it was also fun. With the whole family pitching in, it was great for bonding with events like marriages going on for days! Yes days, and not hours which we see in the present. And who can forget hand-made gifts. From eatables, to showpiece to clothes to anything most could think of, everything was made in-house!

But that was exactly a quarter of a century back. In the interim, times have changed and so too circumstances. Mentioned below are situation-wise evolution of events as also the reason for the change and evolution. It would be truly interesting in understanding how with development, even something as close to the heart as events change along!

Homes There was a time when practically every event from house-warming to someone passing away was handled inhouse by the members themselves! The leader of the pack in most cases was the lady of the house who took it upon her self-respect to make the entire event memorable. The Men of the house had to slog on all the outdoor chores be it procuring food-grains, veggies, decorations, buntings and the whole works. As for children, from then on to the present, they did as they were told. And when the goodies came out, had their ďŹ ll. Food and India are two sides of the same coin. And events let the Indian show to the world what they could do to food! Into the present, the zest for events remain the same, right from births to deaths but the modes have changed. And drastically!

The women of the house these days

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works in most cases and with two income and little to spend on, they splurge on getting the best event specialists, food makers and what have you. Instead of dipping her hand into the grime, the lady (and so too the gent!) believes in hiring event managers for everything from birthdays to theme dinners to of course, kitty-parties. They walk in and so does convenience. They cook, clean the place, organize the party, put up all the bells and whistles. As for the occupants, they go about their lives waiting for the dedicated hour for the party to begin!

Small Offices There was a time when most start-up entrepreneurs had small offices (and not shared spaces!) which during “Eventful” days were bedecked with decorations by the owner and his/ her band of loyal workers. There were hardly any occasions worth calling ‘events’ then with a party around Diwali and a booze-bash during new-years.

These days, everything has changed. They are called startups and they believe in working hard and partying harder!

Events thus mean eventful days (or evenings turning to nights turning to mornings!). For them, events never meant decorating the office and cutting a cake! It meant getting the best event manager in town, pouring hard-earned money and getting the best DJ, Music System, Dancefloor, Booze, Food and the works. Events for the present lot MEANS partying through the night with hangovers being part of life!

Commercial establishments Moving on from small offices to larger establishments like big offices, corporates, organizations and the likes. Events for them always means things on a grand scale which sometimes takes up humongous space, including once, an entire stadium (Reliance Industries used to hold its AGM at the Brabourne Stadium). These given the scale at which they are to be held and a certain no-nonsense which goes with the air, haven’t really changed much, except the fact that the sound systems and recordings are all digital.

Evenings after the day’s meetings are though a different ballgame and can be called an Event worth employing an Event Management firm! There are those who call in the best artists, the best lighting and sound specialists and make the evening so memorable, most don’t forget it in a hurry.

And with that goes the best of food and drinks. Event Management companies who hold the contract for such huge events invariably have to bend backwards to accommodate all the requests (or shall we call it demands!) of the clients which could call for the best of food from the entire world, to the best of drinks to the best of entertainment. Most such events are held at massive scales indeed!!

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Hospitals, schools and the likes Modesty seems to be an unused or less-used word in the lexicon of most commercial establishments in India when it comes to events. That can’t be blamed on any one reason.

They want to be known and admired, be looked up to, be advertised well, and like the rest of the entities mentioned before, be counted as the “alive and kicking” entities!

Hospitals, Schools and the likes too take entire places on rent and call in Event Management firms, spruce up the place, get good food, DJs, Sound and light specialists and so on! This, seriously wasn’t the case earlier when in the case of schools, it was the staff itself which did the needful.

But as is the trend, even schools are known to arrange for dance floors and DJs on occasions and let their students just have bomb of a time once in a while. As for hospitals, they too get specialists though they try and keep it low-key lest they disturb others!

Industrial establishments Industrial establishments celebrate only on select occasions including select festival days, founding days, days of national importance etc. Given the number of people working in such places, scale of operations and the need to rewind every once in a while, while keeping things strictly under legal checks and balances, their kind of events are guided by a need to maintain decorum while being entertaining, lively and informative. From the earliest time into the present, industrial establishments have not really changed their way of holding events thought how they organize it may have changed. Speaks aren’t the earsplitting loud-speakers these days, food isn’t served in the traditional way of laying plates on the ground (they have tables lined up!). Some in fact have invested in buffet systems with mouth-watering stuff from the whole world with filtered, cooled water being served at regular intervals and places.

In the end, there is that one essential detail which never took place in the past but which is very visible these days.

Digital Marketing. In the past, with most events being organized in-house and with hardly any need felt to advertise such things, there wasn’t really any need felt to go about telling the world. Today with every event being routed through Event Managers who themselves feel like telling the world how good they are, marketing has really caught on which in today’s parlance means ONLY Digital Marketing, and nothing beyond!

Events haven’t changed. Managing them certainly has. And this, isn’t all.

December 2019|

MEX Exhibitions Creating Platforms, Transforming Businesses

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he Indian Exhibition and Event Management industry is witnessing revolutionary changes and growing by leaps and bounds. The introduction of various government reforms like ‘Make in India’, ‘Start-up India’ etc. have unlocked diverse avenues for the existing as well as the budding entrepreneurs. With each passing day, a plethora of exhibition companies are entering this market alongside leading global players setting their base in India.

These companies are bringing the best exhibitions to the sector with their expertise and commitment.

Right from concept to completion, MEX is a name synonymous to professionalism at par international standards. Its years of acumen backed by the combined experience of its core team has helped it in creating a niche in its segment. It consistently strives to connect the dots of client requirements with complete dedication and added advantages.

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Ms Himani Gulati Director

“

We are

Committed to

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MEX Exhibitions Pvt. Ltd. is one such company delivering world-class specialty trade fairs and B2B exhibitions in this competitive industry. With close to four decades of experience, the company has completed 100+ exhibitions across India and overseas. No doubt the shows are highly acclaimed amongst which two successfully organized shows have been acquired. Embracing strategic partnerships with Messe Frankfurt India and IMPACT, Thailand, the company lays the foundation of popular shows like Gartex India and LED Expo Thailand respectively.

Creating Success Stories in India and Beyond

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The company has successfully organized international exhibitions in Thailand, Singapore and Dubai. It has also executed several shows across the major cities like New Delhi, Mumbai, Kolkata, Hyderabad & Bengaluru in India with a huge success. Getting the right audience to a show and understanding the need of the industry is what MEX specializes in. Various industries that have benefitted from exhibitions organized by MEX are LED & Lighting, Signage & POP, Gartex & Textiles, Gifting Industry to name a few.

The Challenging Journey Starting off as an exhibition company in an industry that lacked the required outlook was not an easy task for MEX. The Nation was seen as a newly emerging destination for world-class exhibitions which grabbed the attention of several MNCs and corporates in the form of investments. At that juncture, organising globally-oriented trade shows was a major feat, and the company saw a lot of organisers winding up their ventures within a couple of years. Owing to a rock-solid foundation, years of expertise and excellent business networks, MEX converted every challenge into an opportunity and reached the epitome of success.

Today, the company takes pride in being one of the few Indian-origin trade show companies that not only survived but excelled in an environment full of ambiguity and cutthroat competition.

The Dynamic Duo Lt. Mr Baljeet Juneja was the Founder of MEX Exhibitions Pvt. Ltd. This legacy of professionalism is now |December 2019

in the hands of his son Mr Gaurav Juneja and daughter Ms Himani Gulati. Their father was the source of inspiration to venture into exhibition industry from the existing advertising & publishing business. Today, being the Directors, they are at the helm of ‘Innovative Leadership’ and surpass every challenge with utmost determination.

Ms Gulati is an IIM-Ahmedabad alumnus and has completed her PGD in Marketing from Chartered Institute of Marketing in the UK. A highly learned and erudite personality, she has over 20 years of industry leadership experience in the publication & exhibition industry. Her stellar ideas, intrinsic motivation and excellent communication skills have made her a name to reckon with in the Indian exhibition industry.

Apart from all this, she was also the recipient of the ‘Leading Lady in the Exhibition Industry’ award at the Exhibition Excellence Awards in 2016.

What’s so Distinctive?

MEX believes that ‘Innovation’ is the key to unlock countless opportunities in the exhibition space. Considering this, the company has undertaken various initiatives including online visitor pre-registration with unique barcodes, special buyer programme, and matchmaking/pre-fixed meetings.

The list also consists of segregated exhibit sections for focused buyers, engagement and entertainment activities for visitors, constant updates via social media channels, free shuttle services, free lunch & water facilities, VIP invitation, etc.

strictly followed at MEX. It continuously motivates the employees and boosts their abilities to perform multiple tasks within stipulated timelines. The company gives them the best environment and opportunities to grow as a professional and bring outof-the-box ideas to the table. Besides, flexible working hours and a slew of monetary benefits are what the company offers to engage and retain its employees in the longer run.

The Tech-enabled Era The company believes that the use of technology has increased manifold in the event industry, both in terms of hardware and software. This use of technology is impacting the conception of an event until post-event analysis. It is facilitating the event planning process, engaging exhibitors and visitors, providing ROI analytics for participants, registration, marketing and increasing security.

On the other hand, mobile apps, live engagement tools, VR, AR and AI are also picking up fast. As such, technology is effectively helping event planners in planning and execution by making the processes better and less time-consuming.

The Future Foot-steps MEX is putting its best foot forward in contributing its share on putting India to the top of the pedestal in this industry. Acknowledging the current scenario, Ms Himani says, “The factors are favourable and we believe that this is the apt moment for us to come together, ideate, and implement the best possible measures to take this industry on a higher level.”

Cherishing detailed, customer-focused strategic planners in the teams is 29

L

inkedIn trumps other social networks when it comes to generating qualified B2B leads. This is a known fact among savvy B2B marketers, and it’s backed by numbers.

Based on compiled data reports, 92% of B2B marketers prefer positioning their organizations on LinkedIn over other social networks, and the platform is 277% more effective at lead generation than Twitter and Facebook.

Aside from those numbers, LinkedIn is also equipped with various functions and features which opened a lot of doors for marketers and advertisers who are focused on driving traffic and branding.

But before we delve into how you can make the most out of these resources, let’s take a quick look at some interesting facts and statistics which paved the way for LinkedIn being the B2B marketing powerhouse it is today. Ÿ

Ÿ

Ÿ

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Pew Research Center’s reports revealed that LinkedIn users mostly consist of educated individuals and highly paid professionals. Even 49% of adults in the US who use the platform are college graduates, and 45% of them have an estimated yearly income of over $75,000, which is higher than the average annual earnings of Twitter, Pinterest, and Instagram users.

A LinkedIn study showed that 49% of B2B buyers look at vendors’ LinkedIn profiles when doing research about them, while 44% have actually found potential vendors by looking at shared connections.

The site itself revealed that it is the most used social media platform among Fortune 500 companies.

LinkedIn has a high concentration of B2B’s target audience, as over 20% of users consist of educated and influential decision-makers and senior-level executives.

Ÿ

Based on a study by the Content Marketing Institute, 97% of B2B marketers use LinkedIn to implement content marketing campaigns. The study further revealed that 78% of them say that the platform is an effective content marketing tool.

Ÿ

Recent statistics show that 80% of B2B leads come from LinkedIn, while Twitter takes second place with 13% and Facebook the third spot with 7%.

It’s already established that LinkedIn is a valuable tool to grow your network and reach out to like-minded professionals. Now, let’s make sure that these three marketing opportunities on the biggest professional network are not overlooked.

Using LinkedIn as an Inbound Marketing Tool By now, you probably know how to enhance your online presence on Facebook, Instagram, Twitter, and Google.

Leveraging LinkedIn advertising platform, which features an excellent selection of audience targeting and segmentation tools, is also a great way to build a community around your business.

If done right, running LinkedIn ads can help generate a steady flow of quality B2B leads and ultimately increase sales conversion. How to start?

Identify Target Audience This should be a no-brainer. Any marketing campaign is doomed to failure if it didn’t start with determining the target market first and ensuring that you’re deploying the ads to the right audience.

As a B2B marketer, it’s not possible to tap into the minds of over 610 million active professionals on LinkedIn, and it December 2019|

Maven’s Voice

Josh Founder

ABOUT THE AUTHOR Josh is the Founder of SERPwatch.io. He started his professional journey since the beginning of 2000 and has gained a diversiďŹ ed experience over the years. A novice but aspiring developer, he lives and breathes SEO and loves to explore how the World Wide Web (WWW) works. |December 2019

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shouldn’t even be your goal. So your safest bet is to utilize the platform’s targeting options, which allow you to narrow down your list of market segments to target.

factors you need to take into account are the relevance of your topic and the quality of the content, headlines, CTAs, and images used, as well as the timing of your post. Publishing insightful, high-quality content will keep your target audience engaged and help enhance business credibility.

Create Effective Targeted Content First off, create a list of your primary business goals and ask yourself these questions: Do you want to enhance brand awareness through increased website visits, focus on building a community and reach out to like-minded individuals, or advertise your products?

Then, identify what type of content your target audience typically consume and proceed to creating high-quality, easy-to-digest content that aims to educate and provide solutions to your audience.

Increasing Leads with an Optimized Company Page & Showcase Pages Potential B2B buyers visit the LinkedIn profile before deciding if they’d make a purchase or not. So don’t waste that opportunity to make a good impression. A welloptimized company page has: Ÿ

A profile image (business logo) and a company profile banner that adhere to LinkedIn’s requirements.

Ÿ

A well-written ‘About Us’ section that answers the most basic questions about the business (i.g., what type of company, what are the core values, where are you located, what are the products/services offered, what makes the business unique, etc.). Although you’re targeting an audience of business-minded professionals, this section doesn’t always need to have a formal tone.

Keep the words simple and the sentences concise to make it easy to read.

Ÿ

The important information included in the page such as your professional website’s URL, local and/or international address(es), type of industry, and size of the company.

Lastly, set an attainable goal and budget Luckily, LinkedIn’s content mediums are at your disposal, which brings us to the next topic.

Optimizing Content Marketing Strategies on LinkedIn As already mentioned, LinkedIn offers B2Bs the opportunity to reach a massive professional audience, and with it comes another challenge of avoiding this cringeworthy scenario — LinkedIn users rolling their eyes at a posted content that doesn’t offer anything new.

So make it worth their time by optimizing your content and making it relevant to your target audience.

But first, you need to choose from a variety of content types from different media within the platform: Ÿ

Ÿ

Ÿ

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Photo/text ads– You can write a compelling copy that summarizes a topic and end it with a call-to-action, and include an image or a link to a LinkedIn article or a landing page. The headline should be interesting enough to catch the users’ attention and drive the readers to click.

Video ads – This form of sponsored content on LinkedIn is ideal if you want to promote events or share a product demo or brand story. This type of content auto plays on the newsfeed without sounds. To make it less time-consuming (especially for those who are in the workplace and couldn’t listen to the audio track), keep the video short and add subtitles. You may even use a video ad to promote a LinkedIn article.

Showcase pages, on the other hand, allow you to maximize your targeted advertising strategies on the platform.

Creating showcase pages enable you to highlight the different areas of your business and publish specific content to your target audience.

So how can you make the most out of this feature? Keep posting! Keep the specific audience of each customizable page informed and engaged by regularly posting videos, text ads, articles, and other superior quality content.

Bottom Line By maximizing the value of these LinkedIn tools, you’ll be well on your way to obtaining marketing results. Just remember to optimize, publish, monitor the progress, expand your network, and always aim for quality and continuous growth.

LinkedIn articles – Another way to boost your online reputation is to publish business articles. If you’re planning to use the LinkedIn publishing feature, the December 2019|

Miracle Magic Standing amongst the Pioneers of Digital Magic in India

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ost of us have come across the charming faces in dazzling costumes with plumed turbans and swirling cloaks. These kohleyed, awe-inspiring figures attract the audience with their jaw-dropping tricks saying abracadabra. From pulling rabbits from their hats to now being the digital magicians, these professionals have come a long way in exploring various channels.

Whirling the Magical Wand Mr Lotia’s performances at birthday parties, small community gatherings, and family functions helped Miracle Magic to embark on a journey showcasing magical enthusiasm. He also did various odd jobs to support his company.

With time, Miracle Magic effectively spread its wings across the magic show circuit and clients started 34

“

Ketan Lotia Founder

Unfurling

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One such digital illusionist ruling the event management segment is Mr Ketan Lotia. He is spellbinding the entertainment world with his one-of-a-kind venture, Miracle Magic that offers customized magic solutions for corporate events, private parties, weddings, etc. The foundation of this venture is pillared by the consistent efforts of Mr Lotia who acts as the one-man-army converting every challenge into an opportunity.

the era of digital magic with

impeccable zeal

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appreciating the sleight of hand and prestidigitation of Mr Lotia. His continuous skill honing unlocked the doors to corporate entertainment, where his magic tricks left small and big crowds awestruck. The company was now on toes with out-of-theworld tricks performed seamlessly by him.

In the meanwhile, Mr Lotia visited Bahrain, Dubai and other Gulf countries, where he gained a twoyear experience of performing magic thereby, transforming into a highskilled professional. Further, he also travelled to Bangkok, Mauritius, and China for entertaining the audience with his fantabulous magical tricks.

Today, Magic Miracles is aligned with many magic clubs and societies in India. Mr Lotia actively attends numerous conferences and conventions of magicians held every year. He is the former President of the oldest magical societies – the Society of Indian Magicians and is recognized as the ‘Best Close-up Magic Performer’ at various competitions held across the country.

Casting the Spells, Rightly Acknowledging that Digital magic was very popular in the West and there were no professionals to offer this type of entertainment in India, Mr Lotia jumped into this ocean of entertainment with an unwavering will. His commitment to learn, develop, and present vivacious magic tricks to the Indian audience made him a Digital Illusionist in 2010.

Taking the centre stage without any

|December 2019

additional staff and heavy props, today, he performs at various events ranging from top Corporates, Weddings, and Product launches to Family and Social gatherings, etc. across the country.

shows. However, creating a niche in an industry where clients were unaware of Digital or iPad magic was not an easy task for Miracle Magic. They were confused and even hesitated to approach Mr Lotia.

Hypnotizing the Challenges

The imperative which added an extra plus to its existence and subtracted this spreading confusion was Mr Lotia’s spectacular videos. Getting up, close, and personal with his clients at every event performance, he offers customised magical solutions especially for product launches, special occasions, anniversaries etc.

With technology disruption speeding-up, coming up with an engaging mix of technology & magic and exploring new possibilities was nothing less than a plate-full of challenges for Miracle Magic. It had to face difficult times, teething problems, software issues, compatibility, versions, upgrades etc.

However, the never-give-up attitude of Mr Lotia helped the company in optimizing its magical profile.

Slowly and steadily, he developed a digital act, where he stands tall as a magical interface between his iPad and the audience.

This digital magic unlocked a whole new avenue for the company. Each Wedding, Social and Community gathering, Corporate conference, Product launch, Interactive session, etc. brought in countless opportunities to flourish and reach the epitome of success. Besides, the challenge to present something new, different, and digital at every event keeps Mr Lotia creatively engaged and be at the helm of ‘Prestidigitation’.

Besides, Magic Miracles also deals with issues concerning expectations v/s delivery. It surpasses these issues by rolling out a special act coming close to the clients’ dream and quenching most of their demands with utmost excellence.

For Mr Lotia, digital magic is all about going beyond the horizons of excitement and consistently strive to deliver the best.

To get charmed with such a magical treat visit www.ketanlotia.com.

Round of Applause Digital Illusions is a new-age genre of magic that is successfully breaking the shackles of traditional magic 35

Corporate Events

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vents are today part of our daily lives be it at home or in our offices or businesses. They take place for various reasons of which the prominent ones are the need to share a feeling, to tell the world, to show appreciation or to just be in the company of near and dear ones. Events despite being many, can predominantly be grouped into two, Corporate events and Traditional Events. These, despite being bunched together, are held sometimes for very, very different reasons. We elaborate below the essential differences between the two.

Motive Corporate events typically like AGM, Product and Marketing Launches, Book releases to name some,

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are done to formally announce and commence things.

They could be corporate results, new products/ projects/ initiatives or sometimes to promote things done their staff, like book launches by MDs, CEO and other Senior Executives. The other events could be on special days like Independence days or festivals including Diwali, Eid, Christmas to name a few.

Traditional Events mostly are personal with the likes of birthdays, festival days, marriages, receptions, anniversaries being some. Given their nature, they are meant to remember a particular day or event, and celebrate it for its worth, and are run by emotions.

These days, even divorces are celebrated as a day of release and independence! Traditional events thus

December 2019|

The Big Picture

Traditional Event

don’t need a reason given that they are entirely within an individual’s choice.

Money vs Emotions Corporate events are purely (mostly) commercial events meant to announce. Money is thus not an issue within a certain range when compared to traditional events. With a motive to tell the world, these events are usually held on a grand scale, more so if these are meant to announce and launch products. Traditional events, also meant to announce, are meant to bring known people together and enjoy a day together in remembrances. Their scope being quite different, they cater to two very varied set of circumstances and people. In the first, money is poured in to make

|December 2019

people, sometimes complete strangers, feel good.

Food, entertainment, and sometimes alcohol flow like water. Traditional events in almost every case, are meant for a very closed and known group. This being the case, emotions matter more than money. And to take care of the emotions, money is spent though with care and caution to bring out the best.

People in attendance Corporate event being business-related affairs is attended in most cases by the outside world i.e., other than family and friends. This is not to say that family and friends do not attend such events. They do but for entirely different reason with an invitation being held out. This contrasts entirely with traditional events 37

where it’s near and dear ones or those connected who attend the same. In the latter, it’s a closed group who attends in a very personalized setting where people mostly know each other. In corporate events, familiarity is entirely coincidental.

Fault tolerance Corporate events being meant to announce things to outsiders, there is an element of one’s prestige involved which may get dented if things don’t go as planned.

Tolerance to faults during events be it to do with the venue, the food, the progression of events etc thus in most cases is practically zero with exceptions like acts of God, inadvertent mistakes and oversights. In the case of traditional events, surrounded as you are with known and mostly dear ones, faults are glossed over or quietly left off as its being together which is of importance, unless it’s a high-end party by the high and mighty Page 3 variety, people don’t care much in traditional events. The only time things are taken personally is when care is not taken during festivals and religious events given that for most of us, religion is one area which ought to be taken with adequate seriousness.

Atmosphere Corporate events being meant to announce, promote and celebrate, it could a mix of serious business with artistry. In such events, the mornings are meant to deal with serious businesses like AGM, Dealer meets, product launches etc.

Action begins in the 2nd half and evenings when people are expected to let their hair down and party, which they do in most cases. In the first half, the atmosphere is mostly coldly formal and corporate. In the 2nd half, it does lighten up but a degree of coldness and corporateness does linger in the air.

In Traditional Events which are mostly personal, unless office staff too is in attendance, the air is mostly informal and homely with the primary aim being to be with known folks while enjoying some moments of peace and quiet.

Artistry Corporate events being meant to announce, promote and celebrate, artistry is not exactly expected though product launches etc can have artists performing. The reason for

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performance is to entice a particular section of the crowd and make a name for the sponsoring corporate body. In the case of traditional event meant to celebrate a day or event in the presence of known and admired people, the level of artistry is certainly high and with the hope that all in attendance, including the hosts enjoy the moment. Prestige in the latter setting do not rank high.

Money & budgets Corporate events being meant to announce, promote and celebrate, money and budgets are secondary to making the event a success. With corporate prestige being at stake, money and budgets come a distant second thought budgets are very much in the horizon. Primarily, Corporate events are meant to show the world, the power and prestige of a corporate body. In the case of traditional events too sometimes budgets can be vast. The essential twist is that in traditional events it’s the day or the reason which holds significance and not the glitz and razzmatazz which in corporate events holds centre-stage. For that reason, traditional events are based on relatively modest budgets.

Decorum and dress codes Corporate events demand a formal, professional dress-code till the time that they discuss business. The moment it’s pleasure-time, things change drastically, despite which people in attendance are expected to dress modestly to uphold the significance of the event. Traditional events differ entirely on this point. With no formal business relation anywhere in place, dressing up is left entirely to one’s discretion and understanding of the significance of the event and others likely to be in attendance. In the latter, it isn't entirely unexpected to come across people dressed to scandalize.

Settings Corporate events by their very nature are likely to attract a huge crowd making the venue of most such meets a large open space- including stadiums! Traditional events on the other hand being entirely driven by one’s own needs can have venues ranging from a small apartment to large banquet lawns and open fields though the best settings ought to be in enclosed environs with the right services and ambience.

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The Events Studio Experience the Art of Events Management

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reativity in events management industry has grown potentially well over the last decade. It can be grand and inspiring, such as creating or designing an innovative wedding or corporate events. Creativity makes the events stand out, and live on as memorable experiences and connections that positively impact brands and bottom lines.

Living by such creativity turning new and imaginative ideas into reality is The Events Studio. The Events Studio has earned a strong reputation as events stylists for creative concepts as well as for their professional and appealing hands-on approach.

The Events studio owns properties like: Kolhapur Womens Cricket League Shrungar Daalan: Jewellery Exhibitions Fabz Exhibition Creating Amazing Events The company provides a consistently creative and collaborative approach to each events. Till date it has 40

Avadhoot Bhosale Owner

“

We

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From corporate events like conferences, exhibitions, meetings, product launches, brand awareness to personal events, The Events Studio has emerged as a go-to-events management solution for Corporates and individuals alike.

It specializes in events styling, weddings, destination weddings, sports events, live shows, and concerts.

bring inspiration to the table

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|December 2019

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organised numerous grand weddings and other family functions of reputed families. Some of them are mentioned below: Mr. JAYANT PATIL (Kodoli) 3000 guests Mr. Khavare (Shiroli) (7000 guests) Mr. AMAR PATIL (Battish Shirala)5000 guests Mr. NILESH BAGI (CEO, Ghodawat) Mr. Satpute (Ichalkaranji) It is well known for creating one-of-akind and unforgettable experience dedicated to successful events like destination weddings across Mahabaleshwar and Goa. It has partnered with hotels and resorts to arrange small and elegant weddings.

Hosting High Profile Events Demonstrating its commitment through countless events, the company has hosted high profile events for the institutions and companies like, Godrej properties, Reliance, and Eicher. It has organized events programs for Maharashtra Times, Lokmat, Radio City, C’Lai World, Polycab, and Natraj Pencils.

These events have formed an emotional connection with consumers across the globe, while focusing on the brand’s message and views on topics like social awareness, health, happiness and sustainability. They have taken on immersive and innovative forms that both entertain and educate.

leading the exceptionally successful events management company working primarily with premium brands and companies looking to create unique and memorable events.

Avadhoot has obtained a degree in Events management and MBA. He has over eight years of experience in the events management field. He has served as a production manager for various events. The events include Enrique Iglesias live concert, IPL Pune 2013, Raghu Dixit project, NH 7 weekender, Pune festival, and new year parties @ TAAJ. The Upbeat and Modern Team From photographers and set designers, to budgeting and booking artists, Avadhoot has a well qualified and disciplined team of over eight members.

They listen to what it is that’s important to the customer, what is the purpose of the events and what it is that the customer is trying to achieve.

The team understands that guests need to feel totally immersed in the theme or style and story of the events because engaging guests is critical to the success of any events.

The Design Enthusiast

They not only personally handle all logistics and organization, but also seamlessly blend with the carefully thought-out events concepts that engage their clients and employees. It works for the passion, managing behind-the-scenes details to deliver a superior events experience for clients.

Avadhoot Bhosale is the proprietor of The Events Studio- one of the India’s best events planning companies. He is

Their USP is, ‘they work like a member of the family or organization understanding the clients need and

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emotions with the particular events.

They tend to work like its their special day as its the clients’. Collectively, The Event Studio is an example of the best type of leadership and strategic thinking that is moving the team and the company forward.

Looking Ahead The Events Studio believes, there is an ever growing demand for professional events managers in the market as everyone aims to have a perfect and exceptional events for their special occasions. The Events Studio is looking forward to continue their serenity and discipline in their work to outshine the tremendously growing and challenging market.

The team at The Events Studio under Avadhoot’s leadership is working out to showcase something special in the coming years. They are planning, ‘in conversation with Sachin Tendulkar, international sports tournament, live in concerts of the most favorite artists, big weddings, and theme exhibitions.

Give your events a striking creative theme. Let it act as an attentiongrabbing hook, strengthening your audience’s engagement and increasing the chances of them remembering this events over others.

So if you’re planning high-profile private parties, charitable events, or an off-the-charts wedding, look no further than The Events Studio. Glance at their website, click here.

December 2019|