Majestic Fashion Designers of 2019

2019 / Vol. 11 / Issue 1

MAJESTIC FASHION Designers of 2019

FASHION INSTITUTE OF THE ERA: JD INSTITUTE OF FASHION TECHNOLOGY

Nealesh Dalal

Nicole Rodrigues - Founder

Diva

ency g A g in Model

Channeling Equality in the Fashion Industry

Editorial Note

Weaving Life into Apparels “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel.

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ashion. It is a word that brings plenty of visuals into our minds. The outfits, the glitz, the glitter and glamour. It is an industry that packs in plenty of entertainment, all while introducing new trends, styles, colors and more that people can take inspiration from for their daily lives. Ever since the concept of clothing came into existence humans have evolved to include patterns and prints.

The first ever attire being either leaves strung together or the fur of animals. It is indeed interesting to know how simple inventions such as a needle and a thread can bring such an evolution and create an industry specially dedicated to it. It is also known that as time went by and the era of nobles and royals came in, there was a shift in attire from being plain to implementing designs with beads and shimmery threads.

This eventually came to be known as embroidery and this is where designers came in. Every person within the royalty needed specific designs and designs on their attire which was done by exclusive designers that they had.

Today this concept has evolved into fashion designers, who have been the backbone of every outfit and trends so far.

Every fabric of their work, revolved around ensuring that people natural feel good in what they wear, which simultaneously builds up their confidence.

Today, unlike the past people have varied tastes in fashion and dress according to various factors. The wardrobes are always divided into the color scheme, pattern, occasion, weather and various other such specifications.

This month, Insights Success has come up with a special issue Majestic Fashion Designers of 2019. A majority of the

fashion industry does believe in good looks, but one company would love to differ.

Thus, we have featured Diva Modeling Agency for our cover.

The Founder, Nicole Rodriguess speaks of how being a model in not limited to certain characteristics. She believes that with proper guidance, anyone can be a model.

Insights Success also had the opportunity to tell the story of twin couturiers, Sanjana Bubber and Anchal Bubber Mehta, the Founders of Bubber Couture. Maheka Mirpuri, Founder of a chic haute couture brand. Poonam Naik Desai, the Founder of Peekaboo – a children’s sleepwear brand which she founded keeping her own son in mind and Jheal Shah – the Founder of Stylease, a company that helps people rent chic and fashionable outfits at affordable prices.

Additionally, we also have exclusive interviews with various personalities who made a mark on the fashion industry. We have Debojit Bhattacharya who has won the title of Rubaru, Mr India 2017, Mr Grand International and is an acclaimed freelance model. Dimple Vishal Jain, winner of Mrs Beauty with a Purpose and is a crusader of plus sized models in the fashion industry. Namrata Annaldas, who despite various adventures in her life, went on to win the title of Miss Ultimate Diva 2019. Finally, Shrikant Randhave, whose passion for a skills have earned him shots and clicks of a lifetime.

Also, flip through the pages to find some of the editors own words drafted into articles, titled “Monochrome – A Refreshing Trend Fit for the Winters”.

Debojit

DIMPLE VISHAL JAIN

Namrata

Channeling Equality in the Fashion Industry

JD Institute of Fashion Technology Creating Designers for the Next Generation

Decoding a Journey Towards the Limelight

Facilitating Plus Sized Change in the Fashion Industry

Being a Fashion Phenomenon

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COVER STORY

FASHION INSTITUTE OF THE ERA

DIVA cy g Agen

CON TENTS

Modelin

BHATTACHARYA

jdinstitute.edu.in

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Annaldas

INTERVIEW WITH INSIGHTS SUCCESS

Shrikant

BUBBER

Photography

COUTURE

MAHEKA MIRPURI

An Interview with Creativity Personified

Adorning Fashion and Beyond

A Multi-faceted Brand with a Penchant for Chic Haute Couture

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Randhave

Peekaboo Sleepwear

Stylease

Cradle to a Child's Comfort

Providing Fashionable Choices at Affordable Prices

The

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Option MONOCHROMES Tickingwhichthe Reads A Refreshing Trend Fit For The Winters

“None of the Above”

76 Design A Multi-Faceted Industry

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Credits

Stardust Editor-in-Chief

Pooja M. Bansal Art & Design Head

Amol Kamble

Business Development Manager

Managing Editor

Urvasi Talekar Associate Designer

Megha Mishra

Poonam Mahajan Business Development Lead

Executive Editor

Shruti P Jambhale Art & Picture Editor

Ashwini Pahurkar

Mayur Koli

Business Development Executive Co-designer

Pravin Yalameli

Shweta Ambilwade Technical Specialists

Amar, Pratiksha

NOVEMBER 2019

Digital Marketing Manager

Prashant Chevale

sales@insightssuccess.com SME-SMO Executive

Manoj Shelge

Circulation Manager

Tanaji

Corporate Offices: Insights Success Media and Technology Pvt. Ltd. Office No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Follow us on www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess

Copyright © 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.

RNI NUMBER: MAHENG/2018/75953

COVER STORY

DIVA cy n e g A g n i l e d o M Channeling Equality In The Fashion Industry

Cover Story Nicole Rodrigues

MAJESTIC

- Founder

FASHION DesignerS of 2019

F

ashion. It is one word that is all inclusive and means something different to every individual in the world. Over the years there have been multiple changes in how it is perceived and has grown into one of the most complex industries to be a part of. Similarly every individual is different which means that they all deserve to be treated equally. The term model doesn’t necessarily have to deďŹ ne someone extremely good looking, but someone equally talented as well. Diva Dubai is one such organization that broke through such concrete deďŹ nitions and created an identity for itself. Established in the year 2003, the company today has branched off into various industries, one of which is Diva

Modelling Agency. The agency’s profound experience along with being one of the largest databases of talents, makes it the best choice for aspiring models and influencers alike. The agency is known to provide proficient models, entertainers as well as promoters for events, and has its stronghold in print and video campaigns as well.

A Company with a Humanitarian Approach Diva Modeling agency ensures that every individual that approaches them is treated with respect and is given the

knowledge they require, to be a part of the fashion industry.

Not only does it provide models for events and pageants, it also trains them and grooms them for their career. The company was after all started as a platform for local talent and for aspiring beings who belong to the various regions of Dubai in a structured manner. This way it would give the individuals a f u l l - fl e d g e d , g u a ra n t e e d approach to things while knowing that they’re in safe hands. At Diva, the models are promoted as campaign holders or influencers and everyone follows a proper procedure complete with set policies as well as legal support. The company hence is a platform for any person who wants to be a part of the industry and welcomes everyone with open arms. It also assists them in every way possible, right from creating their portfolios to managing their model calls, setting them up with various campaigns and getting them jobs. This within the region has created a pool of talented ar tists belonging to varied specialties such as models, actors, directors, stylists, RJ’s and Dj’s.

A Multi-talented Fashion Icon and Entrepreneur In the year 2003, a woman with passion and ambition stepped foot in Dubai and fulfilled her dreams by setting up the multi million dollar empire that is Diva Group of Companies.

Nicole Rodrigues is an individual who has come a long way and today stands as

the Founder of the Diva Modeling Agency. Back in 2003, she noticed that there was a gap in the talent agency. She wanted to see a certain kind of structure when it came to talent acquisition, talent promotions and similar initiatives.

Speaking of her love for real beauty, Nicole says “Beauty is not just about the segregation of looks but about how one views themselves.” She emphasizes upon the fact that people need to start believing in their own beauty as that is what will get them out of their comfort zones and help them accept themselves.

Having been in front of the camera herself, she knows the amount of courage that is required to do so and hence ensures that every aspiring model feels comfortable in his or her own skin.

Nicole didn’t just stop at that and in 2005, she expanded her venture into Diva Holdings which is a real estate company.

Post that, she attended Harvard Business School and graduated from there after which she went on to further branch her company out into Diva Salon a n d D i va L a u n d r y. H e r c o n s t a n t endeavors have brought many awards to her name such as Great Women Awards 2013, Top Indian Leaders in the Arab World, Indian Innovator Awards – 2016, Indian Innovatory Awards: Entrepreneur of the Year, 2019 and many more.

Extraordinary Offering at DMA The company is known to provide the most professional services within the industry and holds the reputation for being extremely efficient and effective on this front. They work as a one-stop-shop for everything that a person may require.

These qualities make it, one of the leading modeling agencies in the Middle East.

Diva Modeling has various sections under it, right from model training, exclusive productions and event management. It has in fact changed the face of the professional promotional industry as well. One can avail any of the services mentioned below which Diva provides, and rest assured that it’ll be taken care of excellently.

• • • • • • • •

Print Production Promoters / Hostesses Video / Still Production Film Production Planning / Budgeting Model Management Production Fashion Shows

• Studio Rentals Diva Event Management: The company believes that every event needs to have a balanced combination between effective management of it along with systematic planning, managing the structure, coming up with the ideal theme and settling for the perfect time. These basic elements are a key to ensuring the success of any event which Diva always keeps in mind. The award ceremonies, corporate events, wedding ceremonies, fashion shows and the likes are all taken care of by Diva with utmost care.

Photography is another aspect covered by the company and represents a wide range of local and international photographers who have their priorities set in providing the best results. After all, capturing a memory or a face requires perfect timing which is irreversible and hence this task is taken upon by the most efficient ones out there. The wellcoordinated team works together to provide an alluring and organized photoshoot for the brands that approach them.

Avant Garde Ideologies at DMA It is after all, no secret that Diva Modeling is a pioneer in its own field of talent acquisition, talent scouting as well as talent enhancing. The one factor that makes Diva stand out among others is that the company promotes equality. Any individual that approaches them can have a chance at finding the perfect oppor tunity for themselves. The company builds a person up from scratch and turns them into the best version of themselves by grooming them and training in every aspect necessary within the industry. Every campaign is different and requires equally different people to take it forward, as Nicole states, “During a campaign, you’re not necessarily always looking for a size zero, 180 cm model. You can have a mother. You can

have a father, grandfather, child. So, everyone on the planet is fantastic looking. This is where the company finds its inspiration and key motto which is that beauty lies in the eyes of the beholder.

After all, it is all about keeping the target audience in mind and then providing every individual with a potential opportunity.” Diva is the key that helps those who’re looking towards unlocking the golden opportunities of their futures and moving ahead, prepare them to be the highest version of themselves.

Even among the workforce, Nicole advises them to not create differences, diversions or segregate between people as she believes everyone has their own strong points. She is all for positivity in and around her workplace and in her own words she says - “There is no creation that is not beautiful. It is within us”. The Diva Group thus enhances an individual’s confidence and as its agents represent them and help them in believing that there’s beauty in every person.

Accolades for Accomplishments The immense efforts by the organization have been constantly rewarded in the best way possible. Diva has won multiple rewards such as • Featured in Forbes Top Indian Leaders in the Arab World • Best in Dubai 2012 by Ahlan Apart from these, the company also holds recognition for having worked with a popular clientele list like popular Hollywood actor Chris Hemsworth and brands like Cartier, Audi, Ferrari, Gucci, Ferraro Rocher, Swarovski, Toyota and Unilever.

Glimpse into the Conferment of Recognitions The modeling industry has always required plenty of effort and has been tough to get into. It has its requirements that need to be fulďŹ lled but not every person is able to ďŹ t the criteria. But one agency that has always given priority to passion rather than looks is Diva Modeling Agency.

Over the years since its establishment, the company has given opportunities to plenty of individuals with no conditions applied. The Founder, Nicole, and her team’s efforts have now put Diva on the zenith of this world of glamour which has since, earned them many recognitions. Given below is a peek into the accolades earned by Nicole and Diva Modeling Agency on a whole.

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Creating Designers for the Next Generation

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t’s a no-brainer when it comes to saying that fostering 21st century skills among learners has become the need of the hour. One might also say that the current education system requires a paradigm shift in the way knowledge is disseminated. Hence, equipping students with tools to deal with current problems has become important than ever. Instilling this same knowledge in line with the 21st century comes JD Institute of Fashion Technology, which through its proven historical legacy of 30 + years, has assisted young minds to transform their dreams into reality.

Since its inception in 1988,the Institute has carved a niche in the field of design education and has transformed into an industry leader that develops courses with a pulse on the needs of the industry. To cater to the evergrowing market, JD Institute offers multidisciplinary education in the field of Fashion Design, Interior Design, Jewelry Design, Fashion Communication, Fashion & Lifestyle Entrepreneurship, Fashion Business Management, Visual Merchandising, Fashion Photography, and Hair & Make-up Artistry.

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Nealesh aims to redefine fashion and design education in sync with local and global standards and practices.

A Form-Fitting Curriculum The Institute provides undergraduate courses in Fashion and Interior Design that offers an in-depth knowledge along with intensive training. The fast track one-year diploma courses in Fashion, Interior and Jewellery Design inculcates quick methods, delivers design skills, and prepares students for all the present and futuristic challenges of the industry.

Nealesh Dalal Managing Trustee At the core, JD Institute aims to be a place where the dreams and passion of students with imagination are stimulated. Its curriculum nurtures individuals who are more committed to addressing the complex needs of modern society’s products and innovations. The institute inspires them to dream and construct an ecosystem where they can learn how to give wings to their dreams.

To further enhance the knowledge and skills of the aspirants, the Institute offers Post Graduation and certificate courses with perfectly timed projects.

Furthermore, JD has also introduced new courses such as Fashion Business Management and Fashion and Lifestyle Entrepreneurship to develop business acumen and enhance students’ ideas and skills. The Institute has also introduced a new twinning program with Georgian College, Canada for its Interior Design students.

Advancing the dreams and aspirations of the visionaries, this rich legacy has been taken forward by Mr. Nealesh Dalal, Managing Trustee of the JD Educational Trust. Since 1991, Nealesh has been driven by a strong belief in the power of ‘Imagination’. Through his work since then, he has made immense contributions to the field of Art and Design education in the country. His systematic approach involves the integration of design, innovation, communication, technology, style, and market intelligence. He is also a frequent commentator on fashion and design and lends his expertise to various events in the industry.

The above-mentioned courses are taught in global infrastructure facilities including one of the biggest Library, Digital Pilling Tester, Crease Recovery tester, Air Permeability tester, projection microscope, crokemeter, drape master, digital light fastness tester, Light busting Strength Tester, Digital Tensile Testing machine, Washing Fastness tester, Drape Studio, Sewing Lab, CAD lab, Jewelry Metallurgy Lab, Gemology lab, 3rd Printer, and many more facilities. The Institute has partnered with leading service providers – Adobe and IIID to provide new experience to students and showcase their creations to leverage the power of digital technology.

Nealesh’s creative leadership has contributed to making JD Institute of Fashion Technology, a pioneering art and design school in India, thus setting the benchmark in academic standard and for being pivotal in creating an educational system that recognizes, nurtures, and promotes talent. Going into the future,

Accompanying this robust curriculum is the Institute’s Associations, Accreditations, and Affiliations. JD Institute is affiliated to Bengaluru

Meet the Visionary Personality The exciting journey of JD Institute began with Mr. Chandraakant Dalal (President), and Mr. R.C Dalal (Co-founder) who perceived a platform in India, which nurtures creative souls towards their journey of freedom.

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Central University and Goa University (for its degree courses in Fashion and Interior and pertains to only to Bangalore and Goa center).

The Institute is also a member and associated with various prestigious bodies like Cumulus, Indo Italian Chamber of Commerce and Industry, Indo French chamber of commerce and Industry, the council of EU chambers of business in India, and EQAC (Education quality accreditation Commission, Spain). The names in the lists further add IIID, Adobe, and collaborative projects with KOEFIA, Rome, Italy, London College of Fashion (LCF), Chelsea Colle of Arts and Georgian College, Canada and Georgina College, Canada.

Curriculum Extensions Chandraakant Dalal President

To be abreast with the 21st-century skills, at JD, mentors and specialists of the design domain are invited periodically to enrich the knowledge of the students with latest technological innovation and industry practices. JD Institute organizes an international study tour as JD Imagination Journey for its students in association with London College of Fashion, KOEFIA and Chelsea College of Arts to take their knowledge and inspiration to the next level.

Apart from this, every year JD organizes its ‘JD Annual Design Awards’ a platform for its students to showcase their innovations, creativity, and design sense in front of key industrial players.

The award show presents the journey of the students in the culmination of a final collection/product which tests all that they have learned during the tenure of their course. The journey from concept to creation tests the students’ ability to take forward their vision, in a constructive and analytical manner with the help from their respective mentors.

R.C Dalal C-founder

Students are also given access to unlimited opportunities to stretch their creativity to the maximum and enhance their potential by the Institute. For instance, recently, JD partnered with Times Fashion Week and Bengaluru by Design, hence giving much practical exposure to them to be a part of the industry. The Institute also has a career portal ‘Creative Careers’ that help students with job and placement related information under the guidance of counselors. In conclusion, students alongside their classroom learning, are also exposed to various live industry projects.

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Assets Displayed With over 30+ years of educational excellence, JD Institute has painted the town red with its following awards and recognitions. Ÿ Ÿ

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‘Global Excellence in Design Education 2019’awarded by Times Education Excellence.

Global League Institute’ Certified by Great Place to Study, London based on the student satisfactory survey.

The qualified institute serving Fashion design, Interior design & Hair and Makeup courses at International Quality Awards, 2019.

The Institute is awarded Leaders in Design Education by the UK Asian Business Awards 2018 held at Congress Hall London Skill Learning for Fashion Design in Indian Education Awards 2018 Best Vocational Education Institute for Fashion Design Testimonials When it comes to any institute whether it is large or small, the success of it depends heavily on word of mouth. Let us hear from alumni of JD Institute of Fashion Technology.

“Being a student of JD gave me a lot of opportunities not only in terms of fashion but also in how to communicate with the industry. We explored various areas such as styling, visual merchandising and got hands-on experience as well. One of the great opportunities was the campus recruitment conducted by the institute itself and this is how I got placed in H&M. JD has good industry network and I am liking my job. Proud to be a Jediiian.”

- Varshini Loganathan (Batch of 2017, Fashion Design) - Visual Merchandiser at H&M “JD Institute is a place where the design dreams flourish- a root to a bright future. I perceived my BSc in fashion and apparel design from here and have received great learning. The faculty and resources in the institute helped me to improvise and polish my creative designing skills that are proving helpful for me at present. Though it was hectic and stretched beyond our limits, the joyful journey gifted me The Best Ideation Award in JD Annual Design Awards-2017. The platform gave an opportunity to showcase my collection of innovative, sustainable and colorful fabric. I am respected today in any fashion industry because of all the skills I have learned in JD. Further to this, I got placed by JD in H&M fashion retail company as a Department manager.

I hereby thank all the facilities and management and wish all success.

May the flag fly higher and higher.”

-Rakshitha (Batch of 2014 – 17, BSc Fashion and Apparel Design) Department Manager, H&M

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INTERVIEW WITH INSIGHTS SUCCESS

t i j o b e D IGHTS SUCCESS S IN H IT W W IE INTERV

A Y R A H BHAcoTdTinAg aCJourney De ight l e m i L e h t s d r Towa

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very individual works towards seeking the limelight in one way or another, one of the most prominent paths chosen being modeling. The dedication and determination required to rise to the pinnacle is a challenge in itself, which only few can get through. In an Interview with Insights Success, Debojit Bhattacharya – Rubaru Mr.India 2017 winner of Mr. Grand International, speaks about his journey, challenges, perks and more.

1: Could you give us an overview of your journey in the fashion/ modelling industry?

A: Well, I really enjoyed my journey in the fashion VOLUME - 11, ISSUE - 01, 2019 /

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industry. Though there were many ups and downs but yes it was really very amazing. I look back from where I come from and I'm really proud of what I have achieved and I also believe there are many more achievements to come in the future.

2: How do you intend to encourage participation in pageants?

A: Well, pageants really give us a platform to showcase our talent.

Perhaps participating in a pageant is a great way to come into the limelight. So, anyone who wants to come into the limelight, I would strongly recommend him/her to participate in a good pageant from where they can start their journey towards the fashion industry.

3: Could you tell us more about yourself and your inspiration throughout this journey?

A: I come from a very small town so it was very difficult for me to travel to Guwahati city to persuade modeling. I had to travel every weekend to Guwahati to attend modeling/grooming classes.

Simultaneously I also couldn't effort to miss my college classes. I believed where there is a will, there is a way.

This is how I made my entrance into the fashion world and the rest is history.

4: Kindly give us a glimpse into what it takes to be a part of a global competition such as Mr.India Grand International?

A: I participated in Rubaru Mr. India 2017 contest where I won the title of Mr. Grand International. It was a tough competition because all the participants belonging from the rest of India were equally good and challenging. My determination got me the title and then I got a chance to represent India in the world title held in the Philippines.

5: How do you manage to combine freelance modelling with other career prospects?

A: Well, I think it's not a very tough job.

If you believe in yourself and you think it

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is important, you will always find time for it. For me, time is very important and I manage it very tactfully. Henceforth I could manage several things at the same time. One has to be a multi-tasker, and versatile indeed.

6: Please to tell us 5 interesting facts about yourself.

A: a) I'm always into fitness, doesn't matter where I am or how busy I am. b) I hardly get bored, no matter even if you put me alone for a long time. c) Once a year I travel somewhere else have never been before. Somewhere very far. d) I can make people laugh out loud. e) I can easily be friends with anyone.

7: What are the challenges did you face in the fashion and modelling?

A: There were many challenges. I accepted those challenges positively and it helped me to grow in life.

Challenges make us stronger. We should understand the fact that the harder the challenge, the more level up we go in life.

8: What do you believe lies in the future of the fashion/ modelling industry?

A: There are many opportunities in the fashion/modeling industry. One has to be fit, hardworking and have visions. We have many examples of models who have made it bigger and better. We should follow them and yes please never ever give up.

9: What is and who is Debojit in personal apart from ramp apart from camera?

A: I'm a very simple and fun-loving person. You can always see me having fun with my friends. I'm very down to earth and I enjoy sharing laughter. I'm very humble, always chasing greatness and yes every time the hardest worker in the room.

For more about Debojit : https://www.facebook.com/debojitbhatt acharrya/

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DIMPLE

VISHAL JAIN FACILITATING PLUS SIZED CHANGE IN THE FASHION INDUSTRY

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or a long time, the fashion industry was synonymous with models with a slim physique. But, today this has changed as people like Dimple Vishal Jain have taken it in their stride to make a place for themselves among the others.

In an interview with Insights Success, Dimple elaborates on her aspirations, struggles and achievements in the world of fashion.

INTERVIEW

WITH INSIGHTS

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Dimple Vishal Jain

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1. Could you give us an overview of your journey in the fashion industry?

It was forever my high school dream to turn into an expert model and these were the days I fulďŹ lled my fantasy. I used to envision the street as a ramp and any platform as a major stage.

I like moving and displaying a ton as it's my obsession. So in the wake of getting hitched, I got a strong family who bolstered me to arrive at this stage. I started my adventures with diva exhibitions and won Mrs. Beauty with Purpose. I was the only plus-sized candidate with 31 slim competitors alongside me. I nailed it and made an imprint on the jury's minds.

So from that day, I chose to step into the design industry and continue developing. And, I chose to 'Grow and Glow.'

2. How do you intend to encourage participation in pageants among youngsters?

As a young woman, I always viewed beauty pageants as the antithesis of encouragement when it comes to making someone feel beautiful. My humble expectation from them is to promote the nation positively on an International platform to the best of their ability. Partaking in excellent shows is an accomplishment in itself. It takes immense boldness and assurance to be a part of nearby or universal expos. Numerous magniďŹ cence events help members grandstand their abilities, assemble certainty and face the general population. To win a delight show is a matter of incredible esteem just as an obligation towards them. They gain acclaim and prominence and turn into an open personality. It encourages the young to voice their own decision and consider themselves to be developed,

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solid, and free individuals throughout the years.

This is all I get them to know and help them understand in the easiest way possible.

3. Could you tell us more about yourself and your inspiration throughout this journey?

I’m a dreamer who wishes to achieve my dreams anyhow and so I did. Being a plus-size model, I get to listen to many hate comments but apart from that my confidence is what brings the best positive attitude in me and I find success in all my events. While being in a pageant, I learned that people can either be destructive or supportive. The biggest takeaway to keep in mind, however, is none of it matters if you don't believe in yourself. Being in a pageant teaches you to be confident and to love yourself regardless of the way that others see you. It helped me become confident while learning to accept myself, in every aspect, just the way I am.

4. Kindly give us a glimpse into what it takes to be a part of a global competition?

According to me, all you need is to be a beauty with brains. And by the beauty, I not only mean your looks but your inner beauty as well. The person you're at heart matters. The second thing you need is confidence and friendship but be that as it may, in general, you need to consider how stunning and a different measure of character you've been as a person.

5. How do you manage to combine freelance modeling with other career prospects?

It is correctly said women are multi-

talented. Yes, we are multi-talented and are constantly multi-tasking. So I am like everyone, I’m a wife, a mother, a daughter a businesswoman and a model. I know how to manage all my roles and we women always try to bring out our best.

On the off chance that you're an independent model, you're speaking for yourself and are completely liable for finding and booking your work. One significant favorable position of verifying your work isn't separating your profit with your organization. This way you will be know everything about the activity.

6. Please to tell us 5 interesting facts about yourself.

• I am always happy and charming.

That’s the first impression anyone gets after meeting me. But if you know me, then I am a kid in this adult body.

• I am a foodie. What I like most, first I learn to cook and I keep cooking until I get bored of eating. I can go anywhere and spend money for good food.

• I am proud to say that I have no Musically and Dubsmash apps installed in my phone.(I borrow someone else's if I want to kill my time, just kidding).

• Though I'm short tempered, I can make anyone smile in a blink. If I show only my humorous side to you, that means you are not close to me.

• And lastly I'm a joyful, confident, cute and a happy go lucky person.

are given more importance in the fashion industry. But with the passing of time, even plus-size models are getting more work and importance in this industry. A few challenges like establishing oneself as a plus-size model to society take lots of effort and guts. These are the only things we need to prove.

8. What do you believe lies in the future of the fashion industry?

I believe that the fashion industry and design business is inclined towards advancements and maintainability along with a blend of motivation and innovation. It may turn out to be less unsafe for our planet. A couple of quickening patterns like 3D printing, the enlarged reality of try-on, customized fashion, and on-demand production will change the eventual fate of the industry.

E-commerce will soon become the dominant force and it will enable many new brands to come out of nowhere, with very little infrastructure and still make money.

The industry has been constantly evolving and there is a huge bouquet of designers and creative people who are getting into this industry every day. The fashion world is currently chasing technology, innovation and sustainability.

7. What are the challenges did you face in the fashion The challenges as such not many, but of course there are a few. There is a lot of difference between plus-size models and zero size models so slim models

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Interview with Insights Success

Namrata Annaldas

Being a Fashion Phenomenon

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truggles are part of every industry and those who emerge out of it as stronger individuals tend to go a long way. In an interview with Insights Success, Miss Ultimate Diva 2019 shed light on the challenges one faces in he fashion industry and how she managed to ďŹ nd her way to fame.

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Namrata Annaldas

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1. Could you give us an overview of your journey in the fashion industry?

I'm in the beginner level but no doubt the fashion industry is known for being unrealistic and at some point it's true. My experience in this industry is quite negative. Agencies, Directors, Models all are running over money, outer beauty very few I can say I saw who are genuine ones.

2. How do you intend to encourage participation in pageants among youngsters?

Last year I went through huge emotional trauma, those fear emptiness, bad days and humiliate made me to believe in self love, self awareness and encouraged my thoughts to participate in Miss Ultimate Diva 2019 3. Could you tell us more about yourself and your inspiration throughout this journey?

Once in a lifetime, one should experience huge loss then and then a person changes.

Pain changes a person a lot. I started valuing time, patience, change, control terms a lot.

Basically, I'm a very sweet and bubbly girl with numb feelings yet I can be still water as well as a hurricane at the same time.

4. Kindly give us a glimpse into what it takes to be a part of a global competition such as Miss Ultimate Diva 2019?

According to my understanding, the most important thing is the conďŹ dence and courage to pursue your dream and support. The secondary is your outer physique, features, and network you build.

5. How do you manage to combine freelance modelling with other career prospects?

6. Please to tell us 5 interesting facts about yourself.

Loving Caring Helpful Punctual Hardworking 7. What are the challenges did you face in the fashion Competition. Not only in the fashion Industry but also in every ďŹ eld competition is vast. Competition is no more with yourself but also with other co participates.

8. What do you believe lies in the future of the fashion industry?

By God's grace, I'm a very organized and balanced kind of person. I never ďŹ nd it hard to manage multiple things until and unless I want it. I was prepared for all the hardship and hustle until I prove myself that I'm something in this World.

It depends upon person to person. As they say, good surrounding is always mandatory to grow as a person with good intentions. Whether he/she is a model, director or producer, it is a must to make a better future in the fashion industry. Everything at the end lands on the good soul. How you treat others says a lot about yourself.

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Shrikant Randhave

Photography

An Interview with Creativity Personified

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Interview with Insights Success

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he art of photography requires a lot of talent, patience as well as immense efforts to get the right shot. One individual whose passion took him on this path is Shrikant Randhave of Shrikant Randhave Photography. He is skilled not only in fashion photography but wildlife, pre-wedding, nature, ramp walk and many more sub categories of the art. In an interview with Insights Success, Shrikant sheds light on his journey so far and shares his opinions about the industry.

Shrikant Randhave

1. Could you give us an overview of your journey in the fashion/photo-shoot industry?

I have been into photography since my school time, where I operated a roll camera (no digital display) as well. Now I am having a mirror-less camera. Along with engineering I was doing photography and earning enough.

So I started my ďŹ rm by the name "Shrikant Randhave Photography". My main forte is in Portraits. Off late I also handle Fashion, Industrial, Weddings, Interior, portfolios, and product photography.

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2. How do you intend to encourage participation in pageants/events among youngsters?

I have just one answer to this. No one is in charge of your happiness and no one owes to your passion so just think about what you want to be. If you prefer to be in the glamour industry camera is the best solution for you.

3. Could you tell us more about yourself and your inspiration throughout this journey?

I was a Software engineer but now work as a professional photographer. I think Photography is in my blood. My father is a drawing teacher in school and side by he was doing photography. Consequently, the talent for photography comes from him.

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in photography, always happy with great smile on my face. All these factors make me the ideal photographer.

6. What are the challenges did you face in the fashion/ photography?

Initially, I was an engineer so making a career in photography was a big challenge. Getting a contract with lots of talented photographers, investing in costly equipment for photography and not getting paid until ďŹ nal product delivery are just a few of them.

Updating with new changes in the photography world as well as in myself is something I believe in.

7. What do you believe lies in the future of the fashion/photography industry?

4. How do you manage to combine freelance photography with other career prospects?

I go ahead with season-wise photography and don't get stuck to a particular sector whether its wildlife photography, wedding, and pre-wedding shoots, ramp walks, nature, social work. Moreover, my career is just photography nothing else.

Yes, the photography industry is booming and will continue to rise in the future as well. Its a talent after all.

Everyone requires images or photographs which is why I think there is a future in it. But, we need to equally adapt and change to be able to sustain.

Running things the way they always have been will almost certainly guarantee failure. This is a difďŹ cult pill to swallow because most humans like to keep things as they are. We are resistant to change, but learning to adapt is likely to be crucial to survival in an ever-increasingly saturated market.

This certainly isn't meant to sound like a negative article, but rather observing, learning and making sure we are aware of the changes around us. It's often so easy to get lost when you are too close to the forest to see the trees. It's an elephant in the room that many photographers don't wish to discuss, but I feel that being aware is a vital element to continued success.

5. Please to tell us 5 interesting facts about yourself.

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ProямБle

BUBBER

COUTURE Adorning Fashion and Beyond

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oday, a woman’s role in society has far transcended that of a home-maker; she is now a primary decision maker, abled, and a skilled worker. In a country transforming the new age of women, we will delve into the entrepreneurial journey of duo woman personality who are making a difference in the fashion sector and are crucial in building successful businesses. Insights Success has clinched the opportunity to proďŹ le these inspiring duo woman prowess.

Bubber Couture, the ultimate destination for luxury fashion wear in India is owned by the Founders and identical twin couturiers, Sanjana Bubber and Aanchal Bubber Mehta.

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adorned luxury Indian couture. The twosome always wanted to pursue a career in creative field which enabled them to undergo an in-depth training in fashion, at SNDT college in Mumbai.

After a good three years of training at SNDT university, they wanted to explore the field of menswear. Two years after training with a reputed menswear designer in the industry, they felt the need in the industry for affordable and subtle Indian menswear.

While growing up around the art and architectural background, they developed a burning desire to design a bigger, brighter picture of their own in the fashion world. That picture today is known as Bubber Couture, a brand dealing in fashion and lifestyle products of unmatched aesthetics, quality and price points. They embarked on the journey of making the brand in April, 2011 combining their combined inspirations of art and architecture.

Both Aanchal & Sanjana design the collections collectively but both have their own strengths and visions.

Aanchal’s design aesthetic is more bold and structured and her strength lies in creating unique silhouettes and designs. She handles the pattern making, design operations and administration. Sanjana handles the creative ideation, marketing and public relations of the business.

bespoke services, reversible and multi functional products with subtle and sophisticated designs catered to the commonest man.

Their designs blend traditional and a contemporary feel corroborating diverse silhouettes handcrafted to perfection.

The story behind the designs at the business are always derived from history or art. The outcome are exquisite and unique collections by the designers. The inception of the firm is inspired by modern art, architecture, mythology, psychology, cinema, and history. For the collection of innumerable designs with incredible talent themes, the Bubber Couture clothing line canvases the twins’ artistic visions combined with luxury and valued garments solutions for the subtle yet trendy man. The uniquely designed garments promote fusion art vehemently through the story behind the collections.

The designers’ brain storm each theme with their associates to create and express a distinct vibe. Their current collection comprises of a genesis of their own Trojan warriors expressing their love for industrial blue print sketches. They have used detail on their pieces like a play on armour, grain lines, roman inspired drapes, patchwork and gilded and aged metal and stud embroideries.

The collection is inspired from Trojan shields, chain mail, armour, and battle gear.

A Unique Style to Offer With menswear being their strength the twins are famous for their

Each theme they choose governs their fabric, colour, texture, and print choices for the collection. Post-theme

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“Bubber Couture is not just any clothing brand, but a voice of creativity and art expression combining practicality, custom-made for the minimal yet stylish man of today.”

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selection, the designers analyse how a theme can be made into unique yet wearable luxury Indian couture.

A Weave of Craftsmanship, Culture and a Touch of Modernity Aanchal & Sanjana most enjoyed designing a collection called ‘Amotan’, inspired from the famous art mockumentary “Treasures from the Wreck of the Unbelievable” by Damien Hirst.

They took the ship wreck & archeological fantasy creating an all blue hue collection with antique details inspired by the oceanic drowned treasures.

In other collections, the designers’ have highlighted the handcrafted, organic and reflective art installations by Artist Joachim Sauter. Using his ‘TRI’ installation as inspiration the twins have created a geometrically inspired collection derived from the interplay of reflective triangles and overlapping shadows in the piece.

Furthermore the designer’s have taken a dive down history lane creating pieces inspired by the eruption of Mount Vesuvius leading to the destruction of the ancient city of Pompeii, the Trojan war and even the British Vintage Circus.

It is these interesting themes that help the twins create a unique space for designing garments reflecting their own individuality. They extract colours, textures and a mood from chosen themes and combine it with contrasted techniques to create modernistic prints, fabrics and garments. The fashioners’ try and give their clients two contrasting statements within the same garment adding versatility and value to their clients wardrobe.

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MAJESTIC

FASHION DesignerS of 2019

Extending their Vision through Technology Updating machinery, software, and processes to stay up-to-date remains an important aspect of the business. The designers try to deliver a better product finish, quality and productivity. New age technology has quickened the processes and offered solutions to simple and lengthy problems. The designers have been investing in the latest fusing techniques since most of their couture garments are fused. The inventory and stock software programmes makes the tracking of stock easier.

Advanced advertising strategies on social media platforms like Instagram and Facebook has made the firm’s social connect, and advertising cheap and accessible.

The technology friendly approach has made them explore 3d mapping software that can scan body measurements accurately. Since most of their fabrics and prints are made by them, Bubber Couture also offers clients the opportunity to design their own custom digital prints, fabrics or even 3D print their own cufflinks. They even create digital drawings and colour charts for distant clients to choose and visualise colour shades for customized garments.

To know more about Bubber Couture and its offerings, connect with Aanchal & Sanjana or visit www.bubbercouture.com

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MONOCHROM A Refreshing Trend Fit For The Winters

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MES W

hen we think of dressing up for work or any occasion, we usually go for a mixture of colors or patterns. The idea of dressing up, head to toe in the same color may seem pretty boring, but it is one of the simplest ways to updates the entire look. The monochrome trend goes well on an everyday basis and doesn't require extra work on it. Be it a bold red or a subtle yellow, its easier to get dressed also saves time which is a major plus point. A person can just pick a single color, dress up and be ready to head out the door without being worries if their outďŹ t is coordinated or not. For those who want to dress up the look

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ever so slightly, they can look towards implementing layers or try different textures. This easily adds depth and dimension to an outfit making it look chic and stylish.

And what better time to layer up and add pops of color than winter. The colder environment means that people always huddle up in jackets, trench coats, sweatshirts and knitted sweaters. These make it easier for people to experiment with the monochrome trend. The outcome rest assured is nothing but striking similar to when one wears a bold pattern like the animal print or a vivid color like neon. This trend always tends to look sharp irrespective of a person's shape or style. Let us look at how one can begin implementing this look into their wardrobe and it always gives a surprising outcome.

Upgrading Your Style Status One of the main highlights of a

monochrome outfit is that it creates an uninterrupted line from head to toe which gives the appearance of an elongated silhouette. This makes a person look slimmer, taller and also adding some smartness into their personality. It is a reason enough to adopt this simple and sophisticated dressing style. There are few things to keep in mind though to keep the outfit looking interesting but not make it look one dimensional. One need to maintain a visual interest. If the color picked for the day is gray, a skirt can look plain boring with another similar colored top. But, adding a hint of shimmer such as a jacket with a few some simple sequin work or even

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from top to bottom is the same, it adds to monotony. This can be changed up by adding a belt or mixing up the various tones within the color scheme. Since winters are all about the sweaters, wearing a chunky cable knit sweater along with a chunky belt can highlight the entire outfit. If the top is bulky enough, it is necessary to wear trousers with a slight flare which helps in elongating ones silhouette. Animal print will always be a trend that never dies and if mixed with some cozy sweaters and boots, it gives the ensemble a uber cool twist.

one with striped can create an entirely different look. Also knits are also a new way to enhance the look which plays well not only for work but on a casual day as well.

Additionally, prints in the same shade or color scheme also go well with monochromes. All one needs to make sure is that the base of the print is of the color chosen. If wearing black is the plan for the day, ensure that the print is polka dots in black and white. It's all just about knowing the basics and experimenting with them until you get your unique twist on the trend.

for if they've exhausted the option of black. It suits every individual and can be paired with any shade of blue.

Monochrome is a look that has a certain level of versatility and universality. It doesn't have to be specific to a certain age group of any kind and gives anyone a fresh look in the blink of an eye. This makes it a must try trend for everyone's wardrobe and a winter essential.

Gray – This is another shade that illustrates an image of sophistication in a person and accessorizing these outfits transforms the entire look of the outfit.

Caramel – One of the most versatile shades in the color palette, it is a transition color between autumn and winter. It is subtle yet makes the entire outfit look fresh instantly. Adding gold tones to it in the form of jewelry or a handbag beautifies any normal outfit.

Seasonal Shades to Opt For The winters are mostly cold and dull with the days usually starting off on a darker note and of course ending on the same. But, the one thing that can make anyone's day brighter is their outfit and it's color tone. Here are a few suggestions that can create a cheery look for people to spend their day in.

Pink – One of the most loved colors, it also is capable of uplifting anyone's mood on a dreary winter day. Bring in the neon here in the form of a jacket, add in some peach tones with a top and baby pink trousers or even a bodycon midi skirt, and one has a complete outfit.

Navy Blue – This color is is not only elegant but is neutral at the same time.

It is one of those shades one can opt

Textures for the Winters Every outfit has a texture that gives it an entirely different look but if everything

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MAHEKA MIRPURI A Multi-faceted Brand with a Penchant for Chic Haute Couture

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hen we talk about the world, we call it a creation of nature.

It’s something that came to be designed in a certain manner. This concept has continued to permeate through every living being. Today, we have individuals who are contributing to this world of design – Fashion Designers.

One such person who has taken the world of finery, embroidery, colors, and hues by a storm is Maheka Mirpuri.

What initially started as a passion, gave rise to Mumbai’s only ‘by-appointment’ fashion atelier. Maheka turned into a brand with the launch of her Couture de-Salon. The brand’s primary aim is that every woman should be highlighted in the most natural way possible. They aim to emphasize their individual personalities. Maheka’s designs found a place in the world of haute couture due

to the spectacular, classy and chic women’s creations.

Journeying Towards Her Passions Maheka Mirpuri the Founder (of the brand -Maheka Mirpuri) passion for design is well known and seen in her various designs. Her growing years were all about experimenting with colour, creating her own style statement and dressing up. There was a mutual sense of appreciation among friends and family for her sense of style which inspired her further. She soon started by designing exclusively for them and also organized exhibitions to put her creations on display. They were always an instant hit and would sell like hotcakes. Gradually, her constant efforts gained her and her designs more admirers who came to her for their ensembles.

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This was Maheka’s turning point which gave her the push to move her work out into an actual studio. This dedication towards her designs also earned her a client base among corporates, socialites and celebrities. Her sensuous yet chic designs have been carried by celebrities like Sonakshi Sinha, Parineeti Chopra, Deepika Padukone, Karishma Kapoor, Sridevi, Sushmita Sen, Neha Dhupia and many more.

About the Artistic Brainchild Maheka believes that fashion is the most exhilarating way of propagating all her experiences, enthusiasm as well as reverie with others. Those who share the same thoughts have always been appreciative of her designs. Some of the distinguishing features are that she loves playing with colors and tones. She experiments with her own combinations

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Maheka Mirpuri

MAJESTIC

Founder

FASHION DesignerS of 2019

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which in the end become the colour and look of the season.

Speaking of collections including her latest one, Maheka states, “Every collection is special to me and is unique in its own way. Every collection has a different inspiration. My latest one is titled Untold Stories.”

Elaborating on Untold Stories Every couture collection has something that stands apart from the others. Many factors inspire them and with Untold Stories it’s all about time. In Maheka’s words, it sparks from a time gone by and memories so dear. So delicate, yet so potent. This collection is focused on Indian accents and combines various elements to bring out the best in it. It portrays the moment where the designer’s mind captured the artistic vision. One that has now become embedded in the very fabric of Untold Stories.

The prime emphasis for this collection is placed on every piece having originality and also reflects innovation.

There is a flow of lyrical poesy and every outfit reflects style, elegance, sensuality as well as sophistication.

The brand consistently works on revitalizing classic designs but by giving an urbane touch.

The colour scheme that is used in the attire belonging to the collection mostly reflects an Indian twist. Some of the popular shades are sophisticated pastels to earthy palettes and cherry reds with indigos, blacks, pale pinks, ivories, ecru, silvers, greys and champagnes.

The fabric is the key element that can either make or break any outfit.

Maheka’s brand thus implements fabrics that are both delicate and tough as well. Some of them in trend this

season are – rough spuns like jute to the finest muslin, silks, Chanderis – a traditional fabric that is lightweight and has a sheer texture, taffetas and lehariyas – a material that uses tie dye technique to create wave like patterns across it. Every fabric goes through a long process of being crafted with the finest details, and Maheka’s collections constantly reflect authentic Indian design.

long kurtas, flouncy skirts, short choli blouses, and sarees. Statement pieces such as shawl like dupattas are a huge trend within the collection. Big shoulders & billowing silhouettes, low necklines to tatted collars, puffed to pagoda sleeves & flared flouncy skirts are part of Maheka’s AW19 collection.

The use of thread work, mirror work, Gota Patti – an embroidery technique where fabric is sewn to create elaborate patterns. Chikankari (a technique that originated in Lucknow) and Phulkari (which literally means flower work), pleating, are the various textures beautifies an outfit further. Defining the collection is also the amalgamation of Indian silhouettes with a western touch. The shape and cut are well defined and made on an anatomical analysis which creates a harmonious visual effect.

This effectively counterbalances both the broad and the narrow within the same outfit.

The entire collection follows a delicate draping method which when styled with grace and elegance translates into feminine styles. The silhouettes have volume implemented into them and project a couture-like, majestic and aristocratic appearance.

The final outputs of the long yet splendid design process are shararas,

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Design A Multi-Faceted Industry

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esign is a vast topic as it revolves around every other industry, be it any field or sector, design is everywhere.

It has become the center of attraction like the first thing that catches one's attention.

The visually appealing things become a first option easily due to its alluring art, the color combination and overall how the product is being crafted.

As design is seen everywhere, the creativity and innovation which comes with it has no boundaries. Living in the modern world, technology adds the/an extra touch of finish to a design which definitely makes it stand out. Paper and pencil are almost like designer’s bread and butter and any designer is incomplete without them, but with the help of technology the process has become very efficient. The availability of various apps and tools have eased out the designing process, a basic structure can be enhanced with a number of brushes, colors,

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filters and much more. The options present are immense, be it an editing app, layout app, video-maker apps and many others, all combined together gives an excellent final product.

A designer has the power to shape the world and bring a different perspective ahead. Design is one of the most complex, fast-moving, and visionary fields to work about and also requires a stable financial setup.

Here are some of the interesting design fields one can opt for

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Graphic Design It is one of the most-in-demand design job profiles out there and is spreading its word at a lightning speed.

Graphic is anything related to motion, art, illustrations, a form of visualization to portray things via a direct and pictured form. To give an example logos are the largest form of design one looks at on an everyday basis and promptly recognizes.

The graphic design professionals create design for various platforms be it brand identities, marketing, promotions, social media content, product illustrations, or graphic inspired clothes. By using software like Photoshop, Illustrator, Light Room, InDesign and CorelDraw everything is possible and convenient. These professionals bring forth the perfect blend of technical skill and artistic ability to create a design that communicates for its desired audience. Every company, firm, or organization today has a website which gives us a detailed brief about it, this too is designed by design professionals to guide a target audience going through the website. The graphic designers may be working independently as freelancers or join an in-house job in an agency or company.

Interior Designer The lifestyles experienced by individuals today are modern, fast-paced, with a sense of contemporary indoors. A home is an extension of oneself and so it portrays the choices, colors and infrastructure one desires of having. The interior designing professionals work with interior spaces, functionality, outdoors, and aesthetic appeal of a designated area. Right from selecting a color scheme to doing the décor, setting up the lights and all other elements of a room or a residential building is the various works that is watched by the interior designing professionals. Also, one of the main components while designing is about the measurements, as it plays an important part to go ahead with the remaining process.

The basic step for any designer is to prepare a rough sketch of their ideas and with the added benefit of

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technology the readily available design applications are a great help. Also, the interior design professionals work along with the architects, structural engineers, visual designers, and builders so as to build their ideas and design into a reality.

User Experience (UX) designer One of the most common ways of searching about a particular company or organization is through their potential website, which is designed by UX professionals.

These professionals design user interactive stuff like mobile applications, software applications, video games and many such other components. Any given job, be it application or website, the initial process involves thorough research work and study to analyze the requirements of the user. Also the various other components to be examined include its total cost, credibility, accessibility and accurateness.

Photographer With technology at its peak and the rage of social media, photographs have become the next big thing. It has become a career option and the opportunities that lie with it are immense. A photographer utilizes his/her ideas and creative skills along with adding the technical expertise to capture a particular shot. The digital cameras and various excellent lenses available today are a dream to work with for every photographer. The photography fraternity is very saturated, so based on the area of interest a photographer can choose his/her field of interest, which includes an outdoor lavish location shoot, commercial shoot, artistic work, studio work, event photography, and many more.

Given here are some of the popular career options which are selected by individuals and also there is a huge number of following for fashion designing, art director, and animator.

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Poonam Naik Desai Founder

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MAJESTIC

FASHION DesignerS of 2019

Peekaboo Sleepwear CRADLE TO A CHILD’S COMFORT

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leep is an extremely important function for humans, even more so for children. This is a time of relaxation, healing, and growth. It is hence extremely important to ensure that kids get the rest they deserve. This is where the outfits also come into the picture as only if the child is comfortable in the fabric they’re wearing, will they be able to sleep better. One such brand that is ensuring the children sleep soundly is Peekaboo.

A homegrown brand, it took around 3-4 years for the idea to develop and a year more to finally establish its presence online. The prime reason for the company to be founded was the Founder, Poonam’s son whose skin was sensitive which is why she found it difficult to find the right kind of clothing for him. She wanted to ensure that any material used had to be the right blend of quality and design when it primarily came to sleepwear.

With prior experience with global brands dealing with kids’ apparel, Poonam was well aware of the quality standards that she had been looking for in factors such as design, aesthetics, workmanship, and comfort. The online store was also a result of the lack of easy availability of kid’s sleepwear.

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Making a Difference as a “Mompreneur” With over a decade of experience in design, merchandising, production planning, quality control, and logistics, Poonam Naik Desai created an identity for herself as the founder and creative director of Peekaboo. The work she handled in her life was the core reason for her confidence which led to her taking the plunge as a “mompreneur”.

Being a hands-on mother to her son Agastya, it was a challenge in the initial few days to build up the work-life balance. But, eventually, it was fulfilling and rewarding and gave Poonam a sense of accomplishment. The concepts and ideas that were on paper were slowly seeing the light of day and earning praise and appreciation alike.

It wasn’t an instantaneous process, but she learned gradually that the business

required passion as well as patience in equal or more measure. It was a learning process just like any new venture. Another main factor that immensely helped was the support Poonam received from her husband, parents, and brother. Due to this, she could give enough time to build Peekboo and nurture it. This also played to Poonam’s advantage as she was able to spend plenty of time with her son and more importantly in his formative years.

This has also provided her with a learning experience of managing time while setting priorities for the day.

Elaborating on the Concept and Design As a mother, Poonam has first-hand experience in the design concepts that

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are apt for the little ones. They need to be fun and bring a smile onto the face of the child while knowing that mothers can trust the quality of the outfit. Her inspirations come from everyday life and things around her which her son may seem attracted to. Speaking more about the concepts behind her design, she says, “My little one is attracted to his toys, a story, a character, a song, basically his current obsession.

Sometimes it’s while traveling one is struck with an idea or a concept, it could be some random artwork which seems relatable. It could be nature while playing in the park, or walking on the beach. One can never say!”

She also states that India has no dearth of indigenous designs that are enough to be an inspiration in themselves. The

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plethora of festivals and rituals, bring out various colors and patterns that act like an outfit idea. Every one of these is then shortlisted followed by being turned into concepts. The designing team then works on its future to create a mood board, follows it up with the artwork and CAD. The designs are then further shortlisted to be researched upon for the ideal color pattern and trends that have been forecasted for that particular season. The ones that do not make the cut are struck off and the rest are turned into samples. These help in visualization of what the final product may look like and is ranked by the team of designers along with Poonam. Upon coming to a unanimous decision, the most favored designs or the ones with a higher rating go-ahead to the final processing stage. This has ensured that the brand stays relevant and ensures a high level of quality.

Challenges Faced and Unique Factors Every brand that comes up in the industry goes through a lot of challenges that act as a catalyst to boost their value in the market.

Peekaboo also faced challenges where they had to ensure the right quality and feel of fabric, develop prints and colors which are lead-free. Additionally, they also had to help in minimizing the carbon footprint along with providing greater value at a competitive price range with a short production run. The brand has a strong belief in all its products while keeping its positive attitude close by. This helped them maneuver their initial hurdles better and initiated the development of their online store where it stands today. Speaking of the company, Poonam says, “It is still the beginning and we are aware we have a long way to go, especially as

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responsible global citizens. We are working on making our products essentially more sustainable by adding organic quality of cotton to the product mix along with eco-friendly natural fibers and blends like bamboo and soy.” The acceptance of the various challenges that may come their way has been helping them take one step at a time towards growth.

Future Plans for Designs Peekaboo plans to work on collaborations with artists which will help in bringing a mixture of art into their designs even though these plans are still in the nascent stage. As they primarily work on children’s sleepwear, they have to make sure and be careful that the ethos of the segment isn’t disturbed.

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Ticking the Option which Reads

“None of the Above” S

o the question is – what do you want to become once you grow up. And the most frequently answered options be Doctor, Engineer, or Lawyer, the patent career options individual choose and plan an educational and professional journey accordingly. This almost seems like answering a MCQ in a test, option A, option B, option C or none of the above. This last option is the answer to maybe a very few questions, but yes it can be the correct answer.

Gone are the days, when students had limited career options and were forced to do something which was completely opposite to their goals. As the saying goes ‘change is the only constant’, it has come true in this scenario and new, fresh, out-of-thebox career options have come into play. Living in such modern times, the numerous doors of opportunities have opened and a wide-range of career choices has flourished. Over the last few years, a boon is experienced in

the growth of diversity and creative ideas that students have come up with. The society and communities have also broadened their mindsets and are going forward with a practical approach.

Discovering the ‘one-to-many’ Career Options Taking all this into consideration, choosing a career is often the most difficult part in a student’s life as the succeeding years depend on it. The students should be well aware of their areas of interest and set short or long term goals to achieve them accordingly. This is will help the students to explore different fields and decide which one of them is most suitable and favorable for the longer run. These kinds of experiments should be conducted at a tender age, in fact school authorities should take effective initiatives for students to appear aptitude tests and take consulting. In this way, the students are able to understand their positives

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and negatives and know more about a particular field so as to plan ahead for the educational and professional journey.

Talking about the various fields, one of the most hyped and talked about field is Design. This particular field has shown tremendous alternations and has stepped up a notch day-byday and become a brand value in itself. Design is a form of art just like any other, be it fashion designing, graphic designing or even interior designing, it was a medium to express oneself through creative and innovative ideas. The graph of designing has evolved and is continuously on a rise keeping in account with the on-going momentum. Hence, it has become a potential career for the youth.

A balance is observed now in terms of number of engineers, doctors and designers, one of the major reason of this also due to the changing

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Editor’s Voice

lifestyles and the ever so fascinating social media. Be it wearing the outfits that scream style and elegance or the beautiful crafted contemporary setups of houses, design is everywhere. The world of design is clearly on cloud nine and is exploring untouched directions to reach new destinations every now and then. This in turn has given students that extra push, which is often needed in the start of their designing career.

The various mediums or platforms of influence like television, computers, and mobiles have impeccably attracted the younger generation of

audience to watch and learn the trends in designing. Students can the get some essential guidance for taking the initial step in starting a business by upgrading to free tutorials for basic information regarding the courses. Getting the basics clear is like building a strong foundation, where the pillars will shine to its glory. Looking at the existing picture, the start-up world has blossomed overnight by its outstanding ideas and creativity.

Many youngsters have been toiling for long hours to accomplish their set goals and become a brand name in the upcoming times.

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Going Ahead This has given the budding students and entrepreneurs the much needed assurance in terms of designing having a wide-ranging scope in the national and international market.

Talent and hard work is always appreciated and it has no boundaries, even though a student has pursued a design degree from any particular country, the students can opt for further studies or even find a potential job abroad to learn and experience the world of design.

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Jheal Shah Founder

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MAJESTIC

FASHION DesignerS of 2019

Stylease The

PROVIDING FASHIONABLE CHOICES AT AFFORDABLE PRICES

B

eing a fashion-oriented family can provide plenty of inspiration for more ideas and designs and one such brand is The Stylease. It was created with the idea of being eco-friendly as fashion causes a lot of water pollution, but while giving people the chance to dress up in uber-stylish outfits. The Stylease created a space in the sharing economy for fashion by utilizing outfits from the Founder, Jheal Shah and her family’s closet as well as from her mother’s store. There was also additional help from friends which gave a kick-start to the concept.

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rentals for personal and family weddings in case clients require it. The customers can rent clothes as well as jewelery. It is the only rental platform that ships pan India with no cap on pin codes. The clothes are either outright bought or there is a tie- up with owners of these chic garments on a profit sharing model (30-50% of each garment, every single time it goes on rent). All logistics such as dry cleaning, marketing, photoshoots are handled by the company and the rental amount is usually between 8-10% of the retail value of the garment.

Garments are custom fit along with a network of established stylists that help curate full looks instead of just renting an outfit. They also have an in house label called Stylease Exclusive where they produce and rent one of a kind exclusive pieces. The average price point of these outfits is between 4500 to 6500 for a 4 day rental period.

A Fashion Superstar Leading a Cause

The availability of extra outfits in her possessions especially the ones that couldn’t be worn regularly created the crux of her outfit sharing idea. It is also especially necessary as every one of these outfits is high end and not worth throwing away. At the same time, they are not worn regularly more than a few times. Everyone universally complained of storage issues and how heavy and bulky these garments were and how they couldn’t dream of throwing them away or getting rid of them because of

the price tag they bought these at.

Recognizing that The Stylease was started for women to have access to the high-end outfits they've always wanted to wear by not breaking the bank since you rarely repeat outfits more than once.

Creation of an Exceptional Concept The company usually rents high-end designer outfits for men and women for a 4 day period. They also do 8 day

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Jheal Shah and her family have been in the fashion industry for a long time which has indeed been an advantage for them. Her mother is a fashion designer and so is her sister. They’ve always been a big fashion-oriented family and seeing her mother work in this industry for the last 20+ years had a big impact on Jheal as she grew up. After acquiring a masters in Fashion Marketing from Parsons in New York, she moved back to India and worked with her mother amongst other fashion and non-fashion companies for the next few years to understand how businesses in India function and run. Having stayed in London and America for close to 7 years, she had first-hand experienced this business model abroad and loved the idea of creating a fashion company with a strong focus on building a more sustainable world for our future generations.

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The Stylease was formed by Jheal Shah who has done her BSc (Hons) in Biology from University of Warwick, UK; AAS in Fashion Marketing from Parsons the New School for Design, New York, USA and has had the opportunity of having worked with Tommy Hilfiger, Armani Exchange, Bank of America, Times of India. She, therefore, brings forth tremendous work experience from several sectors and companies and has successfully launched The Stylease. She is responsible for branding, strategy, business development, finance and marketing amongst other things.

Utilization of Technology to Upgrade Fashion The Stylease is working towards incorporating technology in their business every day. They include finding a way to take virtual measurements using images from the comfort of your home to improving technology for logistics so they can become carbon neutral and forward their sustainability motto.

Inspiration behind the Designs The brand’s in-house collection is inspired by current trends and runway shows as well as celebrity looks that they love. The inspiration for the company comes from the fact that sustainable fashion is the future of the world and how everyone needs to be more mindful producing as well as disposing off these garments. The earth is in dire need of sustainable living which needs to be implemented on a large scale and the team at Stylease is working to build on this goal.

Weaimto

bring the best of

high-fashion right from the

runway to your closet

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