Insights success the 10 most innovative media and entertainment company june 2017

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Most Innovative

edia &

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Companies 2017

Editor’s Pick Media Industry and its’ Digital Transformation

MEDIA INSIDER The Future Trends in VFX Industry

Wolfgang Kaufmann CEO

EYEBASE Rather than Searching for Your Media Assets, Find them!

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Editorial

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he way we utilize media to entertain ourselves as well as the way we consume information has changed dramatically over the past decade. Millennials are spending more time streaming content over their mobile devices rather than watching it on the television.

Consumers are no longer ready to accept information or enjoy other forms of entertainment passively. In today’s search-driven world, consumers are actively looking for control and interactivity. So, it is high time for online media providing companies to develop a robust entertainment base by building a premium inventory of audio, video and text data for different classes of targeted audience.

In today’s world, the buzzing trend for media companies is to build relationship with the customers rather than creating only impressions. To build a strong and long lasting relationship, companies are focusing on producing their own content, so that they have total control on content as well as audience to which it is distributed to.

Media and Entertainment Industry: Seeing the Dawn of a New Era

AR & VR – The magic stick, which is helping the media and entertainment industry to attain new heights. It is not only about entertaining the masses, but also engaging them by creating more intimate and emotional experience. VR has already proved itself to be a next generation storytelling platform, as we can see nowadays each and every film festival features at least one or more 3D VR experiences demonstrating their captivating cinematic works and extravagant VR installations.

Now comes “Gaming,” the word which the millennial from the generation 'Y' likes the most. With the advent of VR, gaming has taken a totally new direction and has proved itself to be the icing on the cake. To make gaming – an immersive experience, many 3D design major companies have dived into this to render real time softwares that simplify the game making process, thus helping designers and developers to contribute to the mesmerizing world of VR gaming.

In the near future, the amalgamation of AR&VR, viewer specific online video streaming and virtual avatars will prove to be the creator for the re-incarnation of the Media and Entertainment industry.

Sagar Bhattacharjee

Editor-in-Chief Pooja M. Bansal Senior Editor Ariana Lawrence Managing Editor Sagar Bhattacharjee Co-Editors David Smith Kaustav Roy Stephanie Andrews Abhijeet Parade Rajarshi Chatterjee Visualiser David King Art & Design Director Amol Kamble Co-designer Alex Noel Picture Editor Shaila Buchade Art Editor Vinod Shweta Business Development Manager Mike Thomas Nick Adams Marketing Manager Philip Walker Business Development Executives Andy, David, Peter, Kevin, John, Brian Research Analyst Jennifer Circulation Manager Robert Database Management Steve Technology Consultant Vishal More sales@insightssuccess.com

June, 2017 Corporate Ofď€ ces: Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: Visit www.insightssuccess.com 7

Insights Success Media and Technology Pvt. Ltd. Ofď€ ce No. 513, 5th Floor, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: 020-69400110, 111, 112 Email: meera@insightssuccess.in For Subscription: Visit www.insightssuccess.in ,

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Technological Advancement: The Driving Force for Media and Entertainment Industry

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ith the advancement in technology, the standard of Media and Entertainment Industry also got leveraged to new heights. It helped in providing a vast array of distribution as well as consumption platforms so that users can experience it where and when they want.

Technological advancement has not only provided a base for online curated content, but also a vast plethora of other attributes such as: digital content processing, IoT and cloud technologies. All these aspects have allowed the service providers to work more closely with the users by understanding their demands, thus accelerating the rate of change in a positive and fruitful manner.

Here, in this issue of our magazine, we have listed “The 10 Most Innovative Media and Entertainment Companies 2017”, which are providing distinguished and diversified solutions to their consumers.

Our cover story is “eyebase” which is revolutionizing the way of handling files with their innovative eyebase DAM system – a unique kind of mediasuite, built with an aim to optimize workflows with audio, image, video or document files, and also for making the content available to the third parties via internet.

We have also listed Brandfolder Digital Asset Management for their out-of-the-box cloud based SaaS offerings, CAROUSEL30 for their tailor-made strategic marketing and web development services, IMVU, Inc. for providing #1 avatar-based social experience in an unprecedented 3D virtual platform, MobiTV for delivering live and on-demand video content to any screen, connecting media reliably and securely, Saatchi &Saatchi for providing creative communication solutions, SCORE A SCORE for being a highly-curated and leading marketplace for combining technology with creativity to simplify music licensing, creation and supervision, SearchMarketers for effectively managing paid and organic search campaigns for lead generation, eCommerce, and brand advertisers on all global search engines, Sizmek for creating the most inventive people-based creative optimization platform, Vidyard for it's advanced video platform.

We have included articles on “Media Industry and its’ Digital Transformation” and “The Future Trends in VFX Industry,” scripted by our editors in the amazing folios of this magazine.

So, do flip the pages of our magazine to unveil the prominent contributions of these Media and Entertainment Solution providers.

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eyebase Entertainment and Media – Embracing Digital

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Technology Transforming Event Industry

EDITOR’S PICK

ARTICLE

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Media Industry and its’ Digital Transformation

MEDIA INSIDER The Future Trends in VFX Industry

HIGHLIGHTS Modern Media- The Forum for Today’s Networked Society

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INDUSTRY CONCERN The Awakening of Digital Marketing Strategy

CXO STANDPOINT

Rather than Searching for Your Media Assets, Find them!

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16 SPOTLIGHT YouTube: A Marvel of Entertainment Industry

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An Internet Marketing Consultancy you want to Work with

SearchMarketers:

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Interview

20 Vidyard:

Express Yourself with the Most Innovative 3D Chat and Dress-Up Community

IMVU:

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A Trusted Online Video Platform for Global Businesses

Connecting Composers with Paying Gigs

SCORE A SCORE:

The Future of TV is Here

MobiTV:

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Wolfgang Kaufmann CEO of eyebase

eyebase smartest digital asset management

Rather than Searching for Your Media Assets, Find them!

Happy customers are our most important asset

as maintaining your assets become a struggle?

Wouldn’t you love to have a media-suite that could perfectly optimize your media processes? You don’t need to look any further: eyebase mediasuite DAM system is the best solution there is.

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continuously available and accessible to internal and external participants and even to other systems Ÿ Help organize work-flows when multiple participants are involved Ÿ Maintain controlled versions of files

eyebase’s mediasuite DAM optimizes media processes in a wide range of industries. They have been providing the best DAM (Digital Asset Management) services for commercial photographers, marketing and public relations, brand managers, corporate institutions and NGOs. eyebase mediasuite is a platform independent media and image database software system, that manages, organizes, as well as distributes media files.

eyebase’s Inception Story Designing software around the life cycle of pictures was extremely challenging in the early years, given the fact that not even the JPG standard or picture file type existed yet.

CMB Informationsystem Inc., the company behind the innovative image database, as media management software was known back then, used fractal compression methods with hardware compression support to store and show picture files in their first application designed to manage images for art galleries. But soon museums around the world discovered how much more useful a personal computer could be with a software that could display pictures. In the early 90’s CMB’s software product “artefact” dominated the museum industry in the German speaking countries in Europe, with well known museums still using it today. Soon “artefact” was taking over corporate archives at large corporations and managing bulk records (with a strong focus on digital media content) for such high profile customers as BMW.

eyebase’s innovative DAM software is aimed to optimize work-flows with audio, image, video or document files, and can even make the content available to the third parties via the internet. From straight forward importing files and keyword indexing, to delivering files to the targeted distribution, eyebase is an easy-to-use system which often exceeds its clients’ expectations for efficiency.

Working with media files has become increasingly problematic: Ÿ File sizes are large, which makes them hard to share Ÿ Files are distributed on computers, external harddisks and network drives, each with different policies and often untagged (i.e., has no metadata attached to quickly find the file) Ÿ Work sites are spread out so there are many parties involved, including marketing departments, product managers, external agencies, consultants, sub contractors, etc.…

This makes organization cumbersome Ÿ A single file may have been stored multiple times leading to redundancy and confusion What a DAM System can do: Ÿ Keep files in a central storage location with configurable access by different parties Ÿ Keep files with automatically generated metadata to allow for quick recognition Ÿ Having files

Major corporates trust eyebase to manage their media assets

After CMB became a industry leader in its domain, it was ready to venture into something new and bring about real change. Thus, CMB entered the internet and was one of the first European organizations to experiment within it on a commercial level. In the early 90’s CMB built one of the first websites for customers like Compaq and Olivetti Computers. By making media available to a much wider audience, the internet era launched an extreme upswing in image database software. CMB’s website that made the contents of the BMW corporate archive available to the general public was an award winning milestone for the company.

With a steady base of museums and archives together with the fast-growing demand for digital asset management in the corporate world, CMB made a very important decision in 2004. From that point forward, CMB focussed on building a new software for commercial purposes including: brand management, marketing, public relations, organizing and distributing digital media.

In 1992, an art gallery with several subsidiaries in different countries, approached him with a project to design a gallery management software with a strong focus on supporting sales processes. Needless to say, storing and displaying images of the art pieces was an essential part of the software.

Combining his interest in art, photography and IT, Kaufmann designed “Portfolio Manager,” the first cornerstone in conquering the field of “image databases.”

On the road to success, a number of spin-off businesses were founded and eventually sold, to support the company’s core business. Besides being a passionate serial entrepreneur, Kaufmann is a very active sportsman, engaging in all kinds of endurance and extreme sports and he still is an avid traveller.

Redirecting the Ways of Asset Management CMB was one of the first companies which introduced Digital Asset Management Systems into daily office work.

Digital cameras didn’t exist back then, but everyone was already used to Windows Explorer or Mac Finder and using local or network drives to manage, organize and view files.

Create once, use many times!

Not only was the CMB team creative with out-of-the-box ideas, these ideas were also backed up with more than a decade of experience working with image databases. (The cumulative sum of its expert employees’ experience with DAM projects totals more than 100 years!) This fact, together with the design and programming processes of their new product, “eyebase” is more than any other company can offer.

There are many new systems on the market today that can solve problems like digital asset management with a bright and shiny appearance. Only a closer look will reveal the work of an experienced team. After customizing hundreds of projects, the team at CMB, with their flagship product “eyebase” has been focussing on new trends in MAM and DAM (media- or digital asset management).

The Influential Pathfinder Wolfgang Kaufmann, CEO of eyebase, founded CMB in 1992. After completing his MBA studies in Austria, USA and Italy, the adventurist and sportsman financed his travels to remote areas of the world by holding speeches and slideshows for sponsors as well as selling photographs and stories to magazines. He then worked for an international US corporation as an IT consultant, opening offices in Eastern European Countries as the iron curtain fell in the 80’s.

In the quarter century, since Finder and Explorer were introduced, our daily work with computers has changed completely. Today we are flooded with picture files, documents and videos. As studies have shown, a significant portion of labour costs (about US$8,000 per year) of a creative office worker is spent on searching for the right content for his or her job. And less than half of these searches are successful! So today, we are now used to keeping files named “offer.pdf,” “offer_final.pdf” and “offer_final2.pdf” in a folder structure that is either organized by customers, by projects or chronologically or in worst case in combination. The resulting mess is then put on a “Dropbox” or some shared cloud storage. People think it is an advantage to share content this way. But in reality, it shows that the only thing worse than a mess is having that mess in multiple places. Also, today’s level of communication technology is not meant to handle larger files. In many cases, pictures or videos cannot even be sent by email anymore. And if they are distributed, multiple copies of the same file get stored in different places which makes it impossible to keep track of current, valid and older versions.

Innovation at its Best The team at eyebase believes, and rightly so, that it is their hard work and unrivalled experience with hundreds of DAM projects that allows them to predict their customer’s requirements and solve them in a manner that far exceeds the client’s expectations. Currently, eyebase holds three patented features, two of which make working with files more efficient and easy. The third patent allows users to automatically turn information into knowledge through brain-like associations, a feature that BMW has licensed for a large scale project for example.

As eyebase was amongst the first to create automatically published websites based on databases, technical innovations have been their driving force ever since. The main goal of DAM systems is to make office work more efficient and cut down on time-consuming file handling.

This creates a lot of room for innovative work-flows and automatisms.

On the other hand, a DAM system not only caters order, but also stores those well-managed files in a single, centralized place. So rather than taking them from there and sending them via email or copying them for other applications, it is possible to allow access to additional participants or third party applications such as content management systems, ERP systems or e-commerce systems. Thus, innovative functionality grants access to files and a very powerful, yet simple interface makes it possible for third party users or applications to access content stored in eyebase.

Tips for Budding Entrepreneurs Being ahead of your time is quite normal for people like us who catch on to new things easily. It is staying ahead of trends that is the challenge. Difficult situations, which will happen over and over again, dealing with periods of low motivation or with setbacks, is hard to handle for most people. Ideally an entrepreneur has been blessed with the natural traits of self assurance, endurance, and a lot of

Web based, exible, scalable, easy-to-use

optimism. But external factors are also of immanent importance. Having a helpful and understanding family in the background is as essential as having hard working and trustworthy employees. I am also convinced, that staying fit, both physically and mentally is the key to being successful in life in general. As an entrepreneur, you cannot hide when times get rough. Instead, it is in precisely these moments when you need to stand up, face reality and deal with it. I personally use the majority of my free time to contemplate the“philosophical aspects of life.” This forms the basis of my personality. This brings quietness, consciousness and a solid foundation. On the other hand, I try to push myself physically. As a semi-professional freeride skier, mountaineer, skydiver, freediver, paraglider and mountain biker, I need to exercise both my physical and mental capabilities. And for me the ideal way to practice is when a lot of fun is involved. This practice not only serves to balance my work life, but also as training for all sorts of difficult situations. If as a freediver I manage to stay under water interacting with sharks for five minutes on one breath of air, I know that I will be able to motivate myself to manage daily problems more easily – asserts Wolfgang Kaufmann. © Chris Redl – Bahamas / Extremsports athlete and eyebase CEO Wolfgang Kaufmann practising apnoe diving with sharks

The trend of having DAM systems to tackle these problems will continue for some more years and will be heavily facilitated by web technologies in near future.

Leaving no Stones Unturned Building an enterprise is not easy, nor is maintaining it through life’s ups and downs. At eyebase, they believe that every enterprise struggles in its initial phase, and that only unique, innovative ideas can save the enterprise from sinking when the seas gets rough and challenging.

“Success” is already happening when one overcomes that initial phase. And the ones who stay focussed, employ more ideas and innovations, will get the most supporter, the most know how, and all of this will lead to a better recognition by the market and network with others over time.

Listening to a customer’s hidden needs, combined with showing full dedication to one’s own employees is paramount for long-lasting success.

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mo st inn ova tive The 10

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Company Name

Management

Brief

Brandfolder Digital Asset Management brandfolder.com

Steve Baker President

Brandfolder is simple yet powerful Digital Asset Management (DAM) platform to easily store, share, and showcase what’s important to your brand with their most innovative cloud-based, SaaS solution.

CAROUSEL30 carousel30.com

Greg Kihlström Founder & CEO

Carousel30 is a strategic marketing and web development agency based in the Washington, DC area. The agency works with top organizations across many industries to strategize and execute website design and development, digital marketing, and creative projects.

eyebase eyebase.com

Wolfgang Kaufmann CEO

eyebase provides the most advanced Digital Assets Management System (DAM), to optimize, manage and distribute media files efficiently.

IMVU, Inc. imvu.com

Morgan Tucker Co-founder & IMVU Board Observer

IMVU, the #1 avatar-based social experience allows its users to express themselves in ways that go beyond real life and meet with people from all over the world in an unprecedented 3D virtual platform

MobiTV mobitv.com

Charlie Nooney Chairman & CEO

MobiTV is a global leader in delivering live and on-demand video to any screen, connecting media reliably and securely anytime, anywhere, on any device.

Saatchi &Saatchi saatchi.com

Magnus Djaba CEO

Saatchi & Saatchi is a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. Saatchi & Saatchi is also a part of the Publicis Groupe, the world’s third largest communications group.

SCORE A SCORE scoreascore.com

Jordan Passman CEO & Founder

SCORE A SCORE is a highly-curated and leading marketplace combining technology, world class creative and brilliant customer service to simplify music licensing, creation and supervision.

SearchMarketers searchmarketers.com

Joe Britton CEO

SearchMarketers is an internet marketing consultancy based in NYC and LA, professionally develops, implements, and manages paid and organic search campaigns for lead generation, eCommerce, and brand advertisers on all global search engines.

Sizmek sizmek.com

Mark Grether Executive Chairman

Sizmek creates people-based creative optimization platform, with an aim to create impressions that build meaningful, long-lasting relationships with their customers. Sizmek provides powerful and creative integrated solutions optimizing campaigns across all media.

Vidyard vidyard.com

Michael Litt Co-founder & CEO

Vidyard is a leading video platform that helps companies embrace video as a strategic and integrated part of how they market, sell and communicate.

Media Insider

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ave you ever been fascinated by films like Transformers, Deadpool, Captain America, Spiderman, etc.? Then you must know that a number of Visual Effects are used in these films. Now the VFX industry is on the verge of changing with the introduction of new tools, new concepts, and ideas. For now, the worldwide VFX industry thrives on comic books, science-fiction films, animated features and Virtual reality, so here we are looking at trends that might change the industry in near future.

VFX industry’s unstated goal has always been to make a photorealistic CG Digital Character, which is so realistic that the audience can’t tell the difference between the CG character and a real one. The best example of a realistic CG character was of Paul Walker’s in Furious 7 and Grand Moff Tarkin in Rouge One. Previously the difference between a CG and a real character wasn’t so realistic and one can easily identify a CG character. So, with the goal of creating more and more realistic CG character one can easily expect that upcoming films of 2017 would have far better CG characters. The expectations are skyrocketing after the revelation of the trailers of War for the Planet of Apes and Spider-man. In addition to the Digital Characters Digital, make-up will play a very big role in upcoming years. We have already seen brilliant digital make-up in films like Beauty and the Beast & Pirates of the Caribbean: Dead Men Tell No Tales.

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Media Insider

New Tools are pampering the VFX artists daily and the tools are also changing. To help artists Foundry is coming up with new product ranges of Nuke, which also include a free version mainly for students and non-commercial usage.

“Fusion” which is from the house of Blackmagic is also getting a lot of attention from the industry. However, according to the new trend, now larger studios are replacing their current pipeline with Nuke, due to the ease of use.

The screen replacement technique is silently making way for the Projection Screens. Using huge projection screens on the set instead of a green or a blue screen makes acting, direction and lighting process far more easy and practical.

Digital set extension is also a bit cost effective and realistic than that of the screen replacement technology.

Studios and artists can practically do anything with CGI

now, but of late, the demand of Practical Effects has grown. Most of the filmmakers now approach films by keeping practical effects in mind as a key consideration.

The best example of this new demand is; The Force Awakens, Mad Max Fury Road etc. However, all these films have quite a bit of CGI work, but none of them are over the top and looks very practical and realistic.

Motion Control cameras are one of the most exciting trends in the world of VFX today. These cameras are present in the industry since the late 1970’s and help directors to record a certain motion of a camera and replicate that motion for multiple takes. This technique is mostly useful when one needs to repeat a camera motion for compositing or while capturing high-speed motion or high frame rate that needs to be revealed in slow motion

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with some added movement. With the increase in digital environments and 3D sets a 3D camera provides all the motion data that can be plugged into a motion-controlled camera, then the motion controlled camera acts as a robot and works according to the data it got from the 3D camera.

De-Ageing will play a big role in the upcoming films. Last year audience met a much younger Robert Downey Jr in the last installment of Captain America. Recently the De-Ageing process has progressed in such a way that no one could have imagined a few years back. Another instance of De-Ageing is expected in the upcoming film of Robert De Niro which is scheduled to release on 2018.

As expected, Virtual Reality enters a new phase as most of the tech companies are developing VR contents and devices to increase the audience share. But will the platform develop enough so that people can come back? To know this, we need some more time. However, VR is quite good for short series, games etc.

Parallel Storytelling is expected to become a rage over the next few years. The best example of parallel storytelling is the famous advertisement “Honda the Other Side”, in this advertisement two stories run parallelly. Only after pressing the R button on the keyboard, one can jump to the other side of the story which is completely different from the other.

Stop Motion is making a comeback, mostly due to handcrafted look and feel. Recently Mock Motion was being created which is CGI that looks like Stop Motion, but it lacks the originality and rawness. The simplicity of handmade puppets, sets and still images are attracting people more and more recently.

Invisible Effects are not as invisible that one may think of it. However, there’s a very less chance of viewers to notice it.

With all invisible effects, VFX artists can now fix small continuation errors, set issues, dress issues and even the makeup. It looks fascinating, that how an artist can easily fix these issues which could have been disastrous.

So, these are the trends of the VFX industry. With all these, you can expect to get more VR and AR content in upcoming days, as various hardware platforms from companies like Facebok, Samsung, Apple, Sony and HTC has begun to come online.

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n today’s digital world, if you own a company, you need to have a website, regardless of the size of your company. But the real catch here is, just having a website doesn’t guarantee you an increase in business. If millions of potential customers are not stumbling over your website, then you are in a virtual space. To serve you with your ultimate internet marketing needs, SearchMarketers.com is here.

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relentless pursuit of perfection on behalf of his clients. His creative genius and ideas for clients are what separates him from other CEO’s in the tech space in Orange County. The old adage about investing in the people behind a company more so than the company itself is evident in the case of SearchMarketers.com. Joe Britton has made clients and partners more than satisfied with the results produced by the company.

In an interview with Insights Success, Joe Britton, CEO of SearchMarketers.com gave some insightful answers highlighting the contributions made by his company to take search engine campaigns into a new level.

Q. What were the different challenges that you faced in the initial days and the experiences that led you to be successful?

At SearchMarketers.com, the team is hyper-focused on big picture items. We apply the 80-20 rule to everything that we do. 20% of our clients are responsible for 80% of the revenues that we bring in, and to that end, the focus of our team is primarily on those priority clients. We apply the same 80-20 logic to our personal environments for a 80-20 work-life balance.

Q. Brief us about your company and the various services that you provide in the media industry to stand different.

SearchMarketers, an internet marketing consultancy based in NYC and LA, professionally develops, implements, and manages paid and organic search campaigns for lead generation, eCommerce, and brand advertisers on all global search engines. Our biddable media experts work with companies of all types and sizes from start-ups, ad agencies, to enterprises.

SearchMarketers builds custom-tailored search engine campaigns to achieve maximum exposure for our clients in search engine results and deliver high quality leads and phone calls that increase sales. After scaling thousands of search campaigns, we saw first hand how search reaches a point of diminishing return. We thus created SearchMarketers to help clients grab a larger share of voice across all search devices and biddable media channels.

Q. Tell us something about the CEO and your journey to this successful venture.

Joe Britton founded SearchMarketers.com from the conference room in his apartment complex 5 years ago.

Since then, he has overseen tremendous growth in the company. At that time, SearchMarketers.com has been named the #38 Fastest Growing Private Company in the US

by Inc 500, as well as the #4 Fastest Growing Tech Company by Deloitte last year. Joe’s work ethic is that of a

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Q. How are you using technology and social media to grow your company in the media industry?

We focus primarily on Search Engines and use social media only for remarketing.

Q. How does your company perform analysis on mobile audience that can be leveraged by brands to create personalized communication?

We use numbers tracking and analytics tools to measure mobile performance including Google Analytics. This allows us to segment audiences and change messaging for mobile ads.

Q. Kindly brief us about the latest trends in the media and entertainment industry that is not followed by any other company.

Search Engine traffic continues to grow and is without a doubt the best converting traffic on the internet.

Q. Your beneficial tips and suggestions for the budding entrepreneurs Fall Forward. Don’t ever give up. Keep testing different methods and ideas until you find what works.

Joe Britton CEO

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Editor’s Pick

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nce there was a time when the question was “Will the media industry get digitally transformed?”, but the scenario has changed now. The question today is “How will the transformation take place?” and “How will the media companies respond to this change?” Seeing these opportunities presented by the digital video systems, new players are joining the market, hence, capturing consumer’s mind with new initiatives and grabbing their wallets. These changes are bringing in aggressive modification in the industry along with new business models, partnerships and also acquisitions.

Whether one is a movie freak or a mad TV watcher, it is quite known to them that the technology today is not what they have seen few years back. The media and entertainment industry has seen rapid changes and modification in the recent years. The most observing changes that the world of technology has witnessed are as follows: Multi-tasking and Multi-Channel Experiences Time has changed now. Those days are gone when people used to see the advertisement of a film on the road-side billboard or on their newspaper and then go to a movie hall to watch the movie. Today, people are multitasking and they are more into multi-channel experiencing. People now are not just into watching a movie or Television show with all their concentration. They are watching a movie, uploading status on their Facebook wall and tweeting about the movie, all at the same time. They are sharing their views and opinions about whatever they are watching on their social media platforms. It clearly indicates that marketing is no more a one-media thing; rather it’s an event of all channels.

An extensive research clearly proved that most people watch clips and user-generated content on their phones and simultaneously they prefer watching movies on a device with larger screen like computer or television set. This is something of which entertainment companies must take

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advantage of by prompting the viewers to use hashtag (#) and share using branded content to bring more traffic to their content. Those days are no more when the writers and marketers used to be focused about only the writing of the content, rather they are now focusing a lot on how their promotional content on social media platforms should look like and how they can gain more attraction.

Curated Content is more in demand The audience has changed a lot and so is their demand.

People are now demanding more curated content. And the trend is already growing at a very successful pace. It has been observed that media giants like Netflix and Amazon have already been effectively using the curated content for about four years. It is a procedure where the platform suggests what the audience would like to watch or subscribe. When these are used effectively, it can create new audiences instantly for the provider’s new shows and products. This is a better way to advertise products than other means of advertisements.

Getting more creative with Artificial Intelligence It sounds crazy to hear that the projected amount of spending for AI (Artificial Intelligence) for 2025 is $30 billion which was earlier observed to be $300-350 million in the year 2015. But the main reason behind such a huge projection is that AI is changing the way completely in which creativity was expressed earlier. There are already various companies which are using the AI technology to create interesting movie plot points based on the performance of box office results.

Recent reports informed that McCann Erickson in Japan owns an AI creative director which can actually analyze briefings from clients before pitching a story. From image recognition and language processing to speech recognition and deep learning, AI is analyzing everything to create new levels of impactful pitches through creative process in the entertainment and media industry.

Wireless media is the new upcoming trend Gone are those days when people had to pay for all 300 channels which their satellite or cable TV channel providers used to give though the viewer actually watches only four to five channels. Now the definition of the entire media and entertainment industry has changed. The companies like Netflix and Hulu has brought in the new generation of wireless entertainment. The new users are going online. From YouTube, Netflix, Hulu to Amazon and even the cable companies are going to wireless and replacing traditional offerings with special and customized packages to attract more consumers.

Smarter Advertisements is the future The present day technological advancements have brought an analytical approach in machine learning and have opened doors to combine AI and reality. This is which is making advertisements much smarter. The pundits say traditional product placement will be soon replaced by the just a click on the dress of one’s favorite actor or actress, that too just when it appears.

Experts mentioned that marketing agencies with the help of big data, will be soon able to switch out specific product placement to the one the viewer will most likely buy. The advertisement is soon going to be another mode of entertainment.

After the new digital transformations taking place, certain changes are observed in the media and entertainment industry.

Traditional revenue models are decreasing in their growth as the new models are emerging. Digital enterprises are gaining much prominence as their ability to deliver multi-channel experience and individual business models are replaced by the modern day complex ecosystem of the new comers including new startups and super-platforms. The concept of generalization is fading away and the personalized content is taking stand.

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MVU, a Silicon Valley-based company is revolutionizing the way we socialize and paving the way towards the future of social media. The days are gone when text messages and video chats were the only ways to connect with friends and express yourself. Now the time has come to reform it with augmented reality (AR) and virtual reality (VR), providing the ultimate 3D experience. IMVU is the world’s first and largest avatar-based social network, providing millions of users with an unprecedented 3D interactive experience on desktop, mobile (iOS/Android), and tablet devices. It allows its users to connect with people from all over the world to create, chat, play games, take photos, and share moments.

Transforming the Way we Socialize It’s no secret that social media platforms are driven by a “create and share” concept fueled by a user’s desire to create their personal brand. At IMVU, this concept is only the beginning because creativity is a status symbol, where your identity and your personal brand are there for the making, without physical, geographical, or financial limitations. We’re in an era of visual communication, where it’s socially essential to be “with it”. We create & share for (self) validation. With an online catalog that’s 20+ million items strong, IMVU offers its users unlimited ways to create, connect, and explore. They can fulfill every fantasy, social whim, and curiosity, free to be anything from a dancing banana to an impossibly good-looking hipster with strategically flattering scars. “Content” is shared as photos, outfits, 3D chat rooms, and your own animated emoji. As the leader in animated emoji technology, IMVU users enjoy infinite expression in conversation with friends via WithMoji.

A Steadfast Leader Eric Ries, today an IMVU Board Observer, co-founded IMVU in April 2004 and served as Chief Technology Officer from its inception till August 2008. A highly sought-after speaker, Ries is the author of several books, including The Lean Startup, a global best-seller which documented the innovative developmental methodology widely used in venture-backed and internal startups worldwide! With over three million unique users every month and unprecedented mobile growth, the IMVU platform is poised for future growth on all its platforms.

Converting Challenges into Opportunities The biggest early challenge that was faced by IMVU, was the difficulty of testing and bringing their IMVU avatars on a mobile platform. Fans of the immersive 3D avatars and compelling 3D settings wanted this experience brought in it’s entirety to the constrained mobile platforms. But unlike other apps which use commonly supported media types (text, images and audio), it was difficult for IMVU to transfer the features that their desktop users love into mobile, both extremely important and technically challenging. They had spent more than two difficult years building technology solutions to deliver their 3D assets to iOS and Android. But when they finally released their latest feature, 3D chat rooms, users responded and their key metrics doubled overnight.

Role of Social Media for Leveraging IMVU’s Status IMVU makes it fun and easy for people to receive validation for their personalized, avatar-based creativity and expression through social media interactions with friends. Their goal is to take that content and spread it wider than the IMVU network.

For this they use visual platforms like Facebook, Instagram, and YouTube to share the content that is created within IMVU as well as to reach new audiences.

External social platforms play a major part in enabling people to show off their unconstrained creativity and document the amazing breadth of virtual environments they have visited as well as encouraging new users to come to the platform. In social media, the formula is “showing is telling” and the concept has proven successful. They motivate their users to continue to create and share on IMVU by sharing the content with the followers on IMVU’s social media platforms. What results is a cycle that strengthens the virality of IMVU content outside of the platform as well as increases the retention of existing users.

Creating Prominent Benchmarks The number of things vying for consumer attention is at an all-time high. Experiences are to be brief and instantly engaging, so when it comes to conveying complex concepts quickly, the most effective means of communication is visual. Elaborating the concept, Morgan Tucker, VP of Product says: “Humans are able to rapidly decipher an incredibly dense amount of information from a single image. As such, we see the most popular channels of communication trending away from text and even voice, and towards highly visual mediums photos, videos and animations. Advances in mobile technology have empowered an entirely new class of experiences. Taking advantage of on-board cameras, sensors and raw processing power, Augmented Reality has allowed the consumer to have greater control over the world around them - how they see themselves, others and their environment.”

The IMVU app is built upon this concept of offering customers an unprecedented level of customization on the go. Users can craft and change not only the way they look, but every detail in the world around them, so that they can easily share their vision with friends. IMVU is actively bridging the gap between the current generation of AR and VR technology and in turn pushing mobile communication and interaction to new levels.

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Thought Leader

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elevision and Newspapers have been the primary source of content consumption for viewers and a primary marketing and advertising channel for organizations because of their unmatched ability to reach out to large audiences. The Entertainment and Media industry has also evolved tremendously over the years in terms of content – from direct selling to engaging content that catches the audience's attention and makes them think.

The competition for eyeballs has led companies to develop some memorable campaigns which have resounded widely with customers, such as Cadbury Dairy Milk's campaign around their Dairy Milk brand, Maruti's campaigns around fuel efficiency, Pidilite's Fevi Stick and Fevicol campaigns, and many more. Television and newspaper media buying expenses are still among the biggest components of marketing budgets.

However, in the last 5 years, the Entertainment and Media industry has been thrown a curveball by independent media and technology channels that have transformed the way in which people consume content. This "Digital" shift has challenged the very notion of Entertainment and Media being a one to many business – where one source delivers content to many consumers. Digital has changed the entertainment and media industry to become direct-toconsumer – where consumers are choosing the content that they want to consume, and the marketing is also being designed to generate interaction, feedback and immediate actions on the part of the consumer.

Nothing is a bigger indicator of the shift towards Digital than the meteoric rise of platforms such as Netflix and YouTube. Netflix today has over 80 Million + subscribers globally, and videos on YouTube generate 4 Billion views per day. With numbers such as this, it is impossible to ignore the apparent shift that's happening in favor of these digital channels. It is essential for marketers to be on the channels where their audiences are present, and this huge influx of marketing budget has turned these channels into some of the largest grossing businesses worldwide, where both the platform and the content creators are being

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generously rewarded. Brands are slowly but surely beginning to focus a large part of their efforts on driving interaction through digital – case in point Volvo which created one of the most successful modern marketing campaigns with its "Epic Split" video featuring Jean Claude Van Damme. As per E&Y's Disruption Report, over 450 million viewers will be consuming digital content over the Internet by 2020. The potential earnings from this technology shift has also caused traditional media and entertainment outlets to take notice and join the digital bandwagon. SonyLIV, HotStar, Voot and more are examples of media channels taking the revolution head on through curated content and dedicated mobile apps.

The intersection of content, technology and user experience is going to be the key to success for the entertainment and media industry of the future. Digital Providers will need to create content that is viewer centric and engaging, because users can just click one button to switch to something else.

Suggestion Engine and Suggested Content will be huge, as they will be the biggest ways of capturing new audience.

Social Recommendations and mood-based content curation technologies will also help improve the overall user experience, allowing media outlets to keep their audience on the platform longer. Analytics and advanced location and profile-based targeting will become the key to reaching the best possible audience and measure the effectiveness of marketing initiatives.

Today, 71% of time on a mobile phone is spent on apps, with several apps competing for the user's attention. 88% of the user's time is spent in their top 5 apps, and social media apps such as Facebook, YouTube and Twitter dominate this space. Independent content studios such as AIB and TVF in India have revolutionized the quality of content being created and have become influencers and preferred marketing partners in a short span of 2 years. The Entertainment and Media industry is getting disrupted by new innovations every day, and we are excited for its future!

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edia consumption across the world is increasing daily for digital formats. The increase in the number of devices that are capable of streaming digital media in tandem with better internet speed has provided consumers the option to access content anytime, anywhere. Recently, the world has seen a sudden surge in demand of media consumption. To meet these demands, MobiTV, with close to two decades of expertise in the market, the Company is committed to making the live and on-demand entertainment experience better across any device and platform.

A Company Founded to Enhance the Experience of Live & On-Demand Entertainment MobiTV is a global leader in the world of video delivery solutions, with a rich history of 17 years working with mobile carriers, cable operators, content creators and more, around the world. Unlike any other player in the market, their recently launched MobiTV™ Connect Platform unlocks content from the traditional set-top box experience allowing Pay TV providers to seamlessly deliver video to their consumers on any screen. The Company also provides cloud-based, customizable, end-to-end video streaming solutions to service providers across the globe, which allows them to offer a highquality entertainment experience across multiple devices. The Company is also dedicated to creating customer loyalty by ensuring video optimization across all screens and by operating a platform with 99.999% uptime. MobiTV takes pride in collaborating with its customers to deliver industry solutions that consistently embody innovation and reliability. Their connected media solutions are specially tailored for IPTV operators, mobile TV, and over-the-top consumers.

Charlie Nooney: The Highly-Motivated Leader with Vast Experience Charlie Nooney, CEO and Chairman of MobiTV is a seasoned media executive, with vast experience in connecting media and mainstream brands with consumers through emerging technologies. Previously he has worked as President of Technicolor Network Services, Chairman of Screenvision and CEO of Premier Retail Networks. He has also worked with Disney/ABC Cable Networks as the Executive Vice President of Affiliate Sales & Marketing.

Nooney supervises corporate and business strategy to grow distribution, drive adoption and strengthen relationships with mobile carriers and pay TV providers. He is also helping operators who helped build the pay TV business to compete in a fast-changing environment, while continuing to innovate and thrive.

MobiTV has a very long history of innovation with IP delivery of video services, however, last year under Nooney’s leadership the company introduced its new MobiTV Connect Platform for the U.S market. The foundation of MobiTV Connect Platform was first implemented in countries like Germany, Japan, and India. It is now offered in the U.S. Initial Struggle Days At the time when MobiTV was launched, cell phones were the only devices for delivering video content outside of televisions. Initially, the company tried to tackle the new concept by partnering with Sprint. Both companies had to address the need for personalization and to adjust to network conditions through an IP signal. Sprint and MobiTV tackled the issue of the video consumption process with a more seamless, personalized and enjoyable approach across multiple streaming devices. However, the main challenge was to wait for the industry to be mature and keep up with the innovation.

Nurturing with Evolving Technology Nowadays, cable operators evolving from traditional QAM to IP delivery are taking advantage of the MobileTV Connect Platform that uses the strength of MobiTV’s technology to provide live TV, catch-up TV, network DVR and viewing recommendations to their subscribers. Along with all of these enhanced features, advanced video controls are helping cable operators to evolve with the company. This new platform has already helped Reliance’s service in India to power over 100 million active users within a little over four months for live & liner TV across the sub-continent. Now it offers over 350 live channels with the utmost reliability, which is an ultimate testament of MobiTV’s technical advancements.

Standing Apart from the Crowd Mostly due to technical advancements and consumer demands, change has been a norm in the video delivery space.

However, recently the world has seen this change at an accelerated pace. With multiple devices, the entire ecosystem has been challenged; still, MobiTV is using its strength of experience in flexible and reliable technology to aid the evolution of Pay TV operators. The company is helping small to midsized operators, who want to stay in the business of Pay TV without surrendering to the pressures of the OTT evolution. Through the new MobiTV Connect Platform, all these companies are balancing the existing infrastructure and services with an introduction of new services based on Bring Your Own Device (BYOD) approach. Additionally, the company’s technology is helping Pay TV providers to utilize application-based solutions which create an opportunity that levels the playing field between big and small sized operators, as consumer expectations and industry innovation continue to raise the bar of video delivery to the end user.

Additionally, MobiTV is equipped with state of art analytics that ensures competitiveness and value in business. The company uses analytics in order to determine the interaction with the application and it allows the company to make changes according to the data provided.

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Highlights

Modern MediaThe Forum for Today's Networked Society

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hanging time is changing the picture of media that we presume; evolved from back seat to front seat.

The roots of media are deeper than we think; it’s almost the essential need of a person.

As a social animal, humans need interactions, interactions to interact, to reciprocate. Media, is an extended form of human language. Media is the communal communication trench or tool that is used to accumulate and deliver information or data to a large number of people, that can be termed as communication medium. There are basically two types of media- personal and print media. It is integrated with communication media, particularly with the mass media communication businesses such as: print media and the press, photography, advertising, cinema, broadcasting (radio and television) and publishing.

The term “media” in its modern application relating to communication channels is traced back to its first use such as by Canadian communications theorist Marshall McLuhan, who stated in Counterblast (1954): “The media are not toys; they should not be in the hands of Mother Goose and Peter Pan executives. They can be entrusted only to new artists, because they are art forms.” By the mid1960s, the term had spread to general use in North America and the United Kingdom.

“Whoever controls the media, controls the mind”,this proverb says it all. Media is a powerful element for one to communicate and control the masses. These days, media lingers for no one. If you’re TARDY for the party, you’ll probably be engulfed by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast.

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Media- A mode to evolve All that is, not how it seems – especially when it comes to the face of media. The saying “truth is stranger than fiction” is explicitly precise, for we have been swindled on a massive scale with the information exported through the media.

Now, does it really matter ‘who’ controls the media?

Probably, coming up with ideas from both sides of the argument! But at the same time, that no matter ‘who’ controls the media, there’s always going to be people who break through.

Some people think about media that it makes them able to muster and communicate with people around the sphere.

While some others think, social media is the channel that gives them the chance to dispatch and accrue many information. Others think that social media is about the way we get many updates from people who we follow and maybe someone out there thinks social media is a part of a new marketing strategy.

Nowadays, social media seems like a considerable segment of our life. When your friends didn’t reply to your text, you can address them on Facebook. When you wish to listen to music or want to see a music video from your favorite singer – go to YouTube. When you just wake up and open your eyes, you don’t have to walk outside to get the newspaper, just take your phone and scroll your Twitter timeline and you’ll get the documentation. Blog and Forum are also sort of social media because they permit you to share “what you think” about articles, pictures, videos and so on. There is social media which streams the users not only to share about their profession, major of studies, works

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and companies, addresses, political views and religion, but also permits them to find a placement and allows the company to find the employees. Everything looks and feels easier to do with social media.

As people are normally busy with their own life and allegiance, the media is entrusted with a responsibility. So this means that a lot of trust is given to the conventional media.

Media- Herculean medium When media sells it, you probably start living the role.

Media has brought about a major transformation in the way people think and react to a particular things and situations.

It has given an excellent platform to people to present themselves in front of the world and contribute their bit to the changing scenario. Media has actually made the world a smaller place to exist.

Media serves as the best medium for speedy spread of news and information taking place in the remotest corner of the world within minutes, thanks to media! This speed is really useful in the times of crisis and in problematic situations.

They also, serve as the form to educate people and create awareness among the masses.

The evolving social and digital media platforms and highly original and pertinent remittance capabilities are causing seismic changes in consumer behavior and creating uniformly equally disruptive opportunities for business.

According to fresh report by Internet and Mobile Association of India (IAMAI) and research firm IMRB, digital expending was expected to touch Rs 4,391 crore in 2012/13. The magnification is attributed primarily to the sustained soar in mobile and Internet user penetration in India.

Media-Highway for career opportunities Generally, digital media has been navigated by those who have the entrepreneurial smear and are led by their interest: Most big companies that are gaining are doing so, largely for the brand and equity that individualistic units have built over time and exceptionally, for the people who have knowledge of the space. The last five years have, in fact, been spiced with instances of large advertising and media networks acquiring maverick digital companies. More companies are using social networks to tempt “passive” candidates – employed professionals who are not

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vigorously looking but are open to discussing potential opportunities.

While, comprehension of this industry is still growing, so is the demand for professionals. The industry is inspecting for people who are interested and are open to roles involving client interface – pretty much like client servicing and also acquiring business. It is not that radically different, just a new lump that is repeatedly changing and demands that you make the change and respond to people who post their reactions and needs instantly. And the bottom line is that this is the sole area where, distinctly, the demand for people exceeds supply.

Today, there is an immense diversity of social networking sites, and many of them can be associated to permit crossposting. This creates an environment where users can extend the maximum number of people without sacrificing the intimacy of person-to-person communication. We can only speculate about what the future of social networking may look like in the next decade or even 100 years from now, but it seems clear that it will exist in some form or other for as long as humans are living.

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ordan Passman, CEO & Founder had yet to decide what to do with his career when an idea hit him. An idea for a website that would match composers with paying gigs from advertising firms, independent film producers and game developers – anybody who wanted to buy a snippet of music for their projects, proved to be a founding stone for SCORE A SCORE. Seven years later, the firm is a highly-curated and leading marketplace combining technology, world class creative and brilliant customer service to simplify music licensing, creation and supervision. The firm specializes in creating and licensing original music, sound design, and voice-over for all types of media - Ads, Trailers, TV, Branded Content, Film, Video Games and more. They help musicians and composers discover exciting opportunities in the music-for-picture industry, while providing media-makers an outlet to access top-tier musical talent from around the globe.

The Initial Journey Paved the Pathway After graduating from college, Jordan realized that there was a creative population of musicians and composers, who were not represented by agencies, and were grossly underserved. These creative folks were forced to use sites like Craigslist to discover jobs and offer their services, and there was a void in the market for an online dedicated marketplace for them, and those in need of their resources. Jordan has always loved to connect people and thus, SCORE A SCORE was born.

But the journey was not so easy. Jordan started SCORE A SCORE without any partners, employees or interns. He would travel to New York City in the summer sweating profusely from meeting to meeting. After a pitch, he would frantically find the nearest Starbucks for free Wi-Fi and a phone charge, run the business for a few minutes and then rush to the next potential client. However, the greatest challenges for Jordan came with the growth of the firm. The more that he hustled, the more that he couldn’t handle, and that time of chaos before his ability to afford to hire the first employee was a real challenge. But delegation proved to be an incredible resource to help him continue growth.

Professional, Collaborative and Positive Since its inception, they have focused on their trust-founded relationships, incredible talent and transparent communication with their clients. The culture at SCORE A SCORE is professional, collaborative and positive. SCORE A SCORE is successful because they have a tremendous amount of passion for what they do and believe in their work wholeheartedly.

It is their commitment and passion which has won them numerous prestigious clients. The firm has worked with the biggest companies, brands and film franchises in the world, including Google, Apple, Verizon, Intel, Microsoft, Salesforce, Fox, NBC, CBS, Disney, Netflix, Amazon, Lockheed Martin, 7Up, Red Bull, MasterCard, Sprint, Target, Nintendo, Pizza Hut, Taco Bell, Honda, VW, Acura, & more. They have also worked on trailers for films such as Star Wars The Last Jedi, Pirates of the Caribbean, Rogue One, Allied, The Circle, Justice League, Kubo and the Two Strings, Jungle Book and Star Wars The Force Awakens.

An Industry Influencer Leading the Voyage Born in Los Angeles, Jordan is an industry influencer and a regular contributor for Forbes writing about music, entertainment and advertising. He has been featured on several lists including: Forbes 30 Under 30, Rolling Stone’s 17 Young Innovators Shaking Up The Music Industry and Businessweek’s 25 Under 25. In 2016, SCORE A SCORE was also featured on the annual Inc. 5000 list of the fastest-growing private companies (ranked #1492 on the list + #22 in the media companies' category). Founded in 2010, Jordan runs the company from their headquarters in West Hollywood, CA. Promises an Incredible Customer Experience SCORE A SCORE promises to aim for an incredible customer experience for all of their clients. Their promises are as follows: Ÿ Incredible selection – If you’ve heard it, they’ve got it (or can make it). Ÿ Delivery in hours – They know the project was due yesterday, there is no deadline too short for them. Ÿ No obligation – You'll review a custom playlist, built just for you...for free! Ÿ Top quality – They’ve worked with the biggest clients in the world and every song you hear has been hand-selected. Ÿ No legal hassles – one-stop clearance and agreements. They control 100% of the rights and make licensing easy. Ÿ You name the price - Just tell them what’s comfortable and they'll find the best bang for your buck.

Collaborating with an Artist who Lives on the Other Side of the World “Technology will continue to play a major role in shaping the future. I love the fact that my clients are more and more comfortable collaborating with an artist who lives on the other side of the world. Communication and sound quality are always the top priority, and both of those are easier to facilitate and better set up than ever. My hope is that SCORE A SCORE will continue to offer clients a safe and user friendly platform to collaborate with artists, no matter where they live,” shares Jordan on the future of SCORE A SCORE. JUNE | 2017

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Industry Concern

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n today’s world, there is hardly anyone who is unaware of the terms or usage of “Online Video.” Let it be the US scenario or Global, the picture is similar everywhere. The world has witnessed an explosion in the industry of online video which is mostly motivated by the modern technological improvements, major investments by media companies in audio-video storytelling format and huge initiatives from social media platforms.

While talking about the commercial perspective of online video, one must mention that video on the web has transformed itself to be an extremely important content medium for modern businesses. It is also said by the experts of this industry that most enterprises or business corporations lack the tools and expertise that is required to leverage it effectively across their business. Vidyard is one such establishment which expertises on providing strategic online video solutions to some of the leading companies in the world. Vidyard is currently the leading video platform that helps companies like Microsoft, Honeywell, Sun Life Financial, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB, Gainsight, Marketo and Sharp to embrace video as a strategic and integrated part of their businesses. It is one such platform which goes much beyond the basic video hosting and management. The company not only support their clients to communicate, market and sell their products and services, but it assists them to use video to develop their reach, hasten sale-cycles, instigate new leads, enhance customer service and boost the efficiency of internal communications.

Vidyard’s Products and Services that Lead the Online Video Industry Vidyard is a world-class company with products that are catering to services like video hosting and management, video content personalization, live streaming, interactive video, video analytics and tools to simplify video creation and sharing by employees. With native integrations into leading marketing and sales platforms, Vidyard makes it easy to leverage video content and viewership data to drive greater audience engagement and to better understand the client’s customers.

Vidyard is also known for empowering and supporting sales representatives. It assists individual employees to easily record and share personal messages while tracking who’s really getting engaged in their content with their free Viewedlt tool.

Vidyard helps their clients to keep a track on who’s watching which video content across both desktop and mobile devices, as well as how long they’re staying engaged in each message. With the Vidyard’s useful tools, companies can track and report each and every detail so that that they can better understand which type of content is resonating more with their partners, customers and their own employees. This is very powerful because it enables brands to not only identify who's engaging in which content, but they can see exactly how long they watched and which parts they chose to skip or replay.

Evolution keeps Vidyard ahead of its competitors No business can survive being stagnant. With change in every moment, Vidyard is transforming their services and making themselves better so as to remain ahead of their competitors. They engage themselves in interactions with the customers regarding their prospects, service and service outcomes. They use a variety of solutions to help monitor trends and better understand the objectives of potential buyers and maintain a track record of existing clients.

“We view technology not as a replacement for people or processes, but as a tool to help us work smarter and to deliver the most personal and engaging experience possible,” says the founding pillars of Vidyard.

How can companies distinguish Vidyard from others?

Gone are the days when companies used to develop generalized content for all their clients. Currently the trend is to provide personalized content and Vidyard offers each of its clients with personalized content and specifically personalized videos.

With Vidyard’s services, brands are serving up unique video content that seamlessly weaves through viewer’s name, company name, title or any other unique information related to that individual that is at their disposal. These types of videos are driving conversion rates that are 5x-10x higher than traditional content.

Appreciation is a quality which every CEO must have The Co-founder and CEO of Vidyard, Michael Litt, has a simple and humble personality who has a habit of constantly appreciating the qualities of his fellow colleagues and subordinates. It is in his nature to inspire his teammates to deliver the best of themselves. He considers the whole community as his stakeholders. Under Michael’s leadership, Vidyard never stops innovating. Even though he has lost his source of inspiration, his father, when the company was three years old, Michael moved on with his passion and dedication. He says that building from nothing to something is an almost impossible task but Vidyard has made it possible through the passion and hard work of each member.

The Leader’s Message to budding Entrepreneurs “There’s no easy path to building a successful business. You need to personally convince your first users or customers to exchange your product for their time and/or money. Spending time doing anything else is futile when you're an early entrepreneur. Busy works (i.e. legal, accounting, etc.) is non-productive but feels good to do. So, avoid the feel-good stuff, and instead do the hard stuff. What you learn from those early conversations will power your passion for the next 1000+ conversations. I would also recommend building a solution to a problem you’ve experienced already, versus a problem you think exists,” asserts the CEO of Vidyard.

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Spotlight

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CXO Standpoint

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CXO Standpoint

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WEB AND MOBILE EXPERTS

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