India's Best Interactive Gaming Companies to Watch

INTERACTIVE

GAMING COMPANIES to Watch

2020/ VOL. 08/ ISSUE 04

India's Best

DECIPHER ZONE SOFTWARES DELIVERING PREMIUM BUSINESS SOLUTIONS

GAMING ZONE EVOLVING GAMING COMMUNITY

Yishaan Varma Aarveti CEO

CIPHERFOLKS

ARE YOU GAME?

G

ames have been an integral part of our lives, only their forms have changed throughout the course of time. While in ancient times, going out for a game meant hunting, in recent times one need not even go out and instead play an interactive game that looks and feels like being in a forest for hunting.

According to a recent report by Maple Capital Advisors titled, Gaming - India Story, there are over 400 gaming startups in India. Mobile gaming has a lion’s share of nearly 85 per cent of the country’s online gaming market.

Increased usage of smartphone and the penetration of the cloud gaming has assisted the surge.

As we still battle a pandemic and most of the industries try to regain control over their finances, the Gaming Industry has been making profits. With nowhere to go but the internet, people of all ages and demographics took to different forms of online gaming.

From the Gaming companies have been designing games that can run on basic smartphones and consoles to exclusive gaming devices and personal computers. With Artificial Reality, Virtual Reality and Mixed Reality, the efforts are to make gaming experiences as immersive and real-life like as possible.

With newer technological marvels being introduced every other day, the industry is more likely to migrate completely to cloud platforms that could eliminate the requirement of specialized consoles and even downloading games. It will let gamers play anywhere, anytime and support gaming enthusiasts at an instant, making multiplayer gaming even more exciting.

In this edition of Insights Success, we present India’s Best Interactive Gaming Companies to Watch. These companies are leveraging their imagination and creativity to create experiences that leave you asking for more.

We set the dice rolling with Cipherfolks IT Solutions Pvt Ltd, a leader in the field of digital development where its products are accessible to distinct patrons. Apart from interactive gaming solutions, the company offers Web development, Mobile app development, IoT solutions and more.

EDITOR The edition also features Ability Games, a gaming solution provider company which provides the best gaming experience across the gaming industry; AIS Technolabs Pvt Ltd, a company capable of delivering the most complex of gaming app solution requirements; Awakeen Studio Pvt. Ltd, one of the most promising and fastest-growing AR/VR Development companies all over India; Longbow Games, which has unique and interesting games very close to being released; and OAO India Pvt Ltd (OAO India), which offers expert gaming and web development solutions to its clients.

We also present Interviews with Lalit Sharma, CEO & Founder, Decipher Zone Softwares and Mohit Sureka, Founder Spiel Studios.

We would also like to applaud the contributions of Games2Win, Infinity Gaming Solutions Nilee Games, and NODWINGAMING. Do go through the interesting article penned by our in-house team.

We hope you enjoy reading this edition as we did while curating it!

Sneha Sinha

S T N E T N

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Cover Story

CIPHERFOLKS Crafting Innovative Technology Solutions for the Business Excellence

Interview with Insights Success Decipher Zone Softwares

Article

Delivering Premium Business Solutions

36 Gaming Zone Evolving Gaming Community

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Spiel Studios

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Creating Exhilarating and Innovative Gaming Content

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Ability Games

AIS Technolabs Pvt. Ltd.

Awakeen Studio Pvt. Ltd.

Transforming Imagination into Immersive Reality

Enabling Exemplary Gaming Solutions for a Global Audience

Providing the Best of Experience with Exceptional Quality of Work

O C

20

32

40

Longbow Games

OAO India

Delivering Games that Redeď€ ne Player Experience

A Future Leader of Gaming and Web Development Solutions

Editor-in-Chief Pooja M. Bansal Managing Editor Sneha Sinha

sales@insightssuccess.com

Quality Assurance Team Abhishaj Sajeev

AUGUST, 2020

Contributing Editor Anmol Preet Singh

Art & Design Head Amol Kamble Associate Designer Asha Bange Art & Picture Editor Deepanjali Jena Co-designer Priyanka Rajage

Sr. Business Development Manager Megha Mishra Business Development Manager Nandan Deshpande Business Development Lead Tejaswini Whaval Business Development Executive Prathamesh Kate

Technical Head Amar Sawant Technical Specialist Pratiksha patil

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CIPHERFOL

R E V O C

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With a dedicated, experienced and highly skilled core development team we strive to provide the best client satisfaction

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Y R O T S

Crafting Innovative Technology Solutions for the Business Excellence

LKS

e

Yishaan Varma Aarveti CEO

Pujitha Pathi Director

India's Best

INTERACTIVE

GAMING Companies to Watch

Irrespective of whether a business is looking for expansion, striving for better online presence or simply reach its customers through a click, Cipherfolks provides the best available solutions. The team promises to take care of all the information technology needs so that the clients can focus on their business.

Capable Solutions

For the last two decades, digital evangelists have been voicing their thoughts on why digital transformation is necessary and that it needs to be the first thing on every Government’s as well as Business’s minds. The current year has just reinforced their thoughts, albeit suddenly. The current pandemic has nudged every business, however traditional, to opt for digital mediums to survive.

The COVID-19 Pandemic has been a lay-off to every industry, but there can be an opportunistic view of perceiving the whole situation. Also, the pandemic has compelled everyone to be compatible with all kinds of situations and move towards an advanced technological solution. This is exactly what some passionate people at Cipherfolks IT Solutions Pvt. Ltd are doing – delivering successful clients and business solutions.

Decoding the Company Cipherfolks is one of the leading IT software solution providers in Visakhapatnam who can cater to all information technology needs of a business. It’s services range from website/mobile application development, IT consulting, Android/IOS development to offering complex cybersecurity solutions.

Cipherfolks has become a leader in the field of digital development where its products are accessible to distinct patrons. It helps clients to promote and publicize products and

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industry-standard corporate interoperable solution. It enables companies of various domains to interact with each other in real-time and help create sustainable resource-project balance mechanism.

Amid the pandemic, Xuntox has developed solutions that assist the doctors and their patients to be in contact on a digital platform. It has also developed a directory which consists of the entire list of doctors as per the location and speciality. It is also trying R&D into creating more solutions to fight the problems of the industry.

We have emerged as one of the best service provider in the global market with our commitment, work, discipline and impeccable services

probably this is one of the best platforms for clients to reach out and connect to the digital world.

Since its establishment, Ciphefolks has been lenient towards creating solutions that are innovative, less complex and solve the regular problems for the clients.

Keeping it economical has also played a major role in staying ahead of its competitors. Apart from interactive gaming solutions, the company offers Web development, Mobile app development, IoT solutions and more.

Cipherfolks’ latest offering, it’s portal known as Xuntox, is an

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f you pause for a moment and think about it, the world is living a plan B right now. Of course, it isn’t the way we would have envisioned ourselves, but then, we have shifted gears, found new courses of actions and are trying to make the best out of it. It is also evident that this new plan is centred around technology, the internet and digital platforms.

Xuntox- Simplifying HR Practices Specifically designed for the HR industry, Xuntox HRMS can collate the employee data and collaborate with companies to create a collective fool-proof Human Resource database. Through Xuntox HRMS, HR personnel can view and manage Internal Affairs like employees and their tasks, External Affairs like company PR, Outsource matters like contract hiring and Job Portal for a perfect match between resources and work. The HRMS also enables them to verify employee background, outsourcing, hiring and more. It simplifies the task of documentation verification, tracking

It also has an HRIS dashboard that is accessible for the employees. Through this dashboard, which acts as a frontend tool for employees, they can reach out to the HR. This helps mitigate the communication gap by providing important information and functions at the employee’s disposal.

Leading with a Vision Cipherfolks is headed by Yishaan Varma Aarveti, a passionate technocrat. As the CEO, Yishaan believes in creating the easiest solutions to the most deepened problems in the economy. The most challenging part of his

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Our experts who have excellent knowledge in software and hardware structure can help you with all the infrastructure management

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absconding employee’s details and matters like data-breach and resource damage to the company.

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Our cybersecurity services ensure the protection of your data, network, and information

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role, he says, is taking a step back, letting go of every detail and empowering people with responsibilities. The best part is that he can see his company evolve to the best level.

For this evolution, Yishan feels that the company should develop and promote a culture based on understanding, communication and optimism that has to be lived out by the leader and employees at every level.

He adds, “It is very important to understand the job role and its commitments.

Envision the ideal candidate and while interviewing, understand the real person and their traits. The traits can help choose the right person for an important position.”

Choosing the Right People People, for Cipherfolks, are the company’s most valuable asset. Hiring optimistic persons that can share the vision of the company are the ones that make chances of being a part of the company. The company also makes sure that candidates understand the job responsibilities thoroughly and are passionate about it, especially technology.

At Cipherfolks, Corporate culture is a means to keep the workforce together. Good corporate culture means good ethics and good company. For any person in the position maintaining the integrity of the company should be a very important responsibility. Every communication with employees is done on an empathetic tone. Every important issue with employees – Attendance, Morale, Productivity and Performance is linked to effective communication.

Envisioning a Bright Future For an organization to succeed, there are three most important things: Team, Vision and Culture.

The vision of a leader must effectively and passionately communicate and motivate others to be a part of the dream.

For Cipherfolks, the vision is to serve the world with the best possible technical services and also to provide the best software products as well as applications in the coming years. The company is busy creating effective global marketing strategies to grow at a steady and responsible pace while competing with the public and private sectors.

Cipherfolks believes in creating innovative product solutions to the pre-existing problems in the Industry and for the business community. “We have 3 product solutions currently to our name, and hopefully by the next few years, we will be building more creative solutions for the Clientele. We aim to serve International Markets by 2020,” concludes Yihaan.

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Decipher Zone Softwares Delivering Premium Business Solutions

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oday, interactive games are developed not just for entertainment purposes but also for customer engagement. They have become a perfect marketing tool to attract and engage customers, help them understand the products and services and even gather feedback.

Based out of Jaipur, Decipher Zone Softwares, has been catering to customer requirements with a focus on following lean principles to develop the best-fit game or application. The company’s core strength lies in extracting maximum performance out of the mobile and web applications with good coding and DevOps practices. It focuses on features that user wants and smooth gameplay to develop popular games that can breed significant growth. The company’s long-term vision is to develop a game on mixed reality platform.

Through a series of questions and answers CEO & Founder, Lalit Sharma shares what went into building the company and how he envisions on driving it towards ceaseless excellence.

What are the prominent services, products or solutions that your company offers?

Our company is a service-based enterprise software development company with a wide range of newfangled tech stack. We offer data analytics, DevOps, games, mobile and web application development services. We have a wide range of customers from the gaming industry who are moreover interested in increasing customer engagement, gathering feedback about products and affiliated marketing with games.

What is your opinion on the current scenario of the gaming market?

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About the Leader Mr Lalit Sharma, Founder and CEO, has been the forefront runner who has led the baton of vision and mission for the company. The aspiration to work on all key areas simultaneously to create a working model but prioritizing only one for scaling up to the next level has worked for every game and project we have developed. He was very fortunate to work on one of the web gaming platforms much before the launch of Google Stadia. The work on dynamically configuring virtual machines and firewalls to establish the connection between players by maintaining minimum latency to get real-time responses is one of the little contributions that he made to the industry.

VOLUME - 08, ISSUE - 04, 2020

Founder & CEO

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INSIGHTS SUCCESS | 17

INTERVIEW WITH INSIGHTS SUCCESS

Lalit Sharma

As we know performance milestones are achieved in the software development industry at a much faster pace than the electronics industry hence, we reach a threshold at a time in every use case. The hyper-growth in high-end graphics-intensive games has reached their threshold to be deployed as a native application on an end user’s device because the handheld devices that are currently available in the market cannot support the games that we are capable to produce today.

In my opinion, Google Stadia platform has paved the path for the gaming industry to run these games on cloud servers and access them via web browsers.

Although we need to adapt this path for that we will have to start developing games with a different architectural style where getting real-time responses from data centres to a user is an extremely challenging task. I believe the cloud server service providers will soon elevate our capabilities to easily produce such graphic intensive games on the web platform.

How do you strategize on sustaining your company’s competency in the cut-throat Gaming industry?

To sustain in this highly competitive gaming industry we focus on two key areas. For deciding which features to develop we heavily rely on game’s historical data analysis and product research with small experiments.

The second thing is we focus on smoothest possible gameplay which maintains a high level of user engagement. As we all know not all graphic intensive games are successful but the number of successful games with great gameplay is significantly higher.

We pursue agile software development process with lean principles in developing our projects. Agile software development process allows us to make the changes in a product at any stage whereas in lean principles we release the product into the market as soon as possible with which we heavily rely on feedback from the market to improve our product. In lean principles, we build the products in small increments and test them with a small group of customers if they dislike it, we improve the product increment according to their feedback and retest it.

Once this test is passed, we release it to the market and start gathering feedback which lays a foundation for making the improvements according to customers’ preferences. These continuous improvements help us to carve out the niche with products and make them a much better market fit than our peers.

One more key point that needs to be highlighted for 18 | INSIGHTS SUCCESS

lean principles is that it helps companies to establish a bidirectional stream of earning from product and expenses on improving the product. This stream pushes the financial feasibility of improvements in the product beyond peoples’ imagination.

Where do you envision your organization to be in the long run and what are your future goals?

We envision our organization to be a pioneer in mixed reality platform development. Our future vision is to develop games on mixed reality platform that are graphic intensive but they also focus on high user engagement level. These games should not only entertain players but these should also generate data that could passively derive value for businesses so that we can offer the best quality games at the cheapest possible or maybe free of cost.

Words of Trust Decipher Zone did a great job with my project.

They are very easy to work with and responded well to challenging development and deployment issues. Especially it was a pleasure to work with Lalit as he carefully studied our product and provided excellent service to our company with close attention to detail. Lalit was always available, easy to communicate with and work was always delivered on time.

-Joe Black Catch the Hacker Decipher Zone has been a great development partner for us, their high-quality coding and DevOps practices for scaling architecture is what every tech organization seeks. I witnessed their zeal to support customers at its par when they helped us on weekends in the festive season when no one was available in o ces. All I can say they stood beside us in sorrow and rejoice.

-Chris Violas Blaze

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Suraj Chokhani Founder & MD

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India's Best

INTERACTIVE

GAMING Companies to Watch

Transforming Imagination into Immersive Reality

E

mpty metal cans on the corner of the streets, squirrels running around, and a huge central fountain; this is the image of a picturesque urban landscape. Now, if we look through the eyes of a game designer, some of the metal trash cans become portals to a vast underground enemy fortress, squirrels are transformed into spies who are found burying secrets and the huge fountain becomes a sunken spaceship.

“We value sportsmanship, our mission & vision is to build the framework for our journey and guides every aspect of our business by describing what we need to achieve to continue achieving sustainable, quality growth by providing the best gaming experience across the gaming industry. We have the vision to be a great place to work and be the best gaming brand,” states Mr. Chokhani.

Outside the above-described world, the fountain is of course still a fountain; however, an important and imaginative shift in the game designer's perspective is underway. They view the world not as it is but as how it could be and view every object as a possibility and subject of their imaginary world.

We can thus say that Ability Games has cultivated a culture of excellence through its imagination where its clients' success is anchored on the core pillars; Consult, Create, and Develop.

Game designers, game designing solution providers, perceive every encounter with the real world as an opportunity to re-write the underlying value and function of its objects in support of the game they design or help in designing.

That is the power of creativity and imagination. This calls to mind the words of George Bernard Shaw, “Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will.”

Leveraging this pervasive power of imagination, is a group of technicians and designers at Ability Games – a gaming solution provider company which provides the best gaming experience across the gaming industry. It designs, develops, markets, and distributes innovative software and game products.

“Our amazing imagination sets us apart from the others,” quotes, Mr. Suraj Chokhani, the Founder & MD of the company. Mr. Chokhani describes to us the company's journey until now and the future he foresees.

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A Journey of Continuous Growth The biggest test that any leader faces is championing personal growth (as a leader) while looking out for the enterprise as a whole. However, Mr. Chokhani was able to find a solution to it. He ensured that his evolution as a leader is parallel to the success of the company. To understand it better, let us dig deeper into his professional journey.

It would be very difficult to encapsulate Mr. Chokhani's contribution towards the Ability Games and gaming industry after seeing his achievements and indexing his professional journey with metrics.

A Visionary Leader with a creative mind, Mr. Chokhani unlocked his intuition, insight, and passion for sports and was able to find disruptive business opportunities easily in those market adversities. Gradually he developed games that yielded commendable profit.

He later launched the flagship product '11wickets.com' under Ability Games; India's Most Trusted Fantasy Gaming Platform. Gradually, users had started to differentiate 11wickets from the rest of the crowd which resulted in more than 3 million users within just a year of its launch.

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There is a long list of features which was introduced by Mr. Chokhani on 11wickets.com such as, Last minute entry, 12th man, profit-sharing framework, all of which were later adopted by the gaming industry. That was the first milestone of the journey towards greatness that Mr. Chokhani had embarked on to achieve. The events that followed later helped him leave a permanent imprint in the industry.

Later the company under his guidance launched; pokerlion, sports.info, rummy24. The Company has also acquired an undisclosed stake in Ahmedabad-based IT company Yudiz Solutions Private Limited and crictracker.com.

An Unmatched Reputation Leveraging the points of difference makes a company stand out of the crowd and that is exactly what Ability Gamers do. “Our unique competence is to create an unmatched user experience and customer satisfaction and this differentiates us from our competitors,” pinpoints Mr. Chokhani.

“With the brand 11wickets, Ability Games combined the elements of watching cricket and participate in a game where the company shares profit to users, which has attracted a large number of users, and game enthusiasts. Seamless UI/UX and customer support turned out to be the core attribute that made Ability Games a revolutionary product that changed consumer expectations,” he added further.

Knowing The Road Ahead The gaming industry is at the center of major transformation and will continue to evolve. This led us to think predicting the changes and acting before is not a wise option however, focusing on one thing that truly matters in business will help companies to stay afloat and achieve success.

The same is Mr. Chokhani’s strategy. He says, “If I were to start defining the ambitions that I have for Ability Games, I feel that even the most detailed narration would fall short of its true depth and scope.”

“I am always aware that even the most successful strategy will eventually fail unless it is continually monitored and refreshed to meet changing market conditions and for us, it is meeting our user's expectations. My prime focus always has been to understand the target customers and how can we make 22 | INSIGHTS SUCCESS

their life better. For me, any future goals of the Ability Games, in the long run, evolve around consumer satisfaction. Being a passionate sports admirer; I believe, nothing tops the experience of gaming.”

We can safely say that no matter how rapidly the gaming industry evolves, Ability Games will always prioritize the immersive customer experience.

While the aforesaid will remain its prime goal the company is also planning on advancing its services and to evolve as an ‘able’ company; true to its name.

“Company requires marketing for sure but offering a seamless platform would always have some added advantage. We will soon enter the more popular territory of Real Money Games in the immediate future.

We are constantly improving as an organization; and hence, the future of Ability Games is by definition the scope of the term ‘Ability’ as a whole; left unhindered by specifics and yet determined to achieve and expand,” concludes Mr. Chokhani.

FROM THE CLIENT'S DESK Satisfied customers are more likely to sing the company's praises to their family and friends. They will have stronger brand loyalty and this determines the success of a company.

This stays true for Ability Games and the below-given testimonials are proof to it.

“No matter where I play fantasy sports, 11 Wickets is the coolest and easiest platform! I learned to play fantasy cricket on 11 Wickets” – Pratik Ghosh “It is really fun to play fantasy cricket games at 11 Wickets. With every fantasy match I play, the excitement of watching cricket just doubles!”

- Avinash Tiwari “Who thought Cricket knowledge could lead to the great pastime. 11Wickets is the most simple and easy to use fantasy cricket website,” - Puja Nair

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India's Best

INTERACTIVE

GAMING Companies to Watch

AIS TECHNOLABS PVT LTD Enabling Exemplary Gaming Solutions for a Global Audience

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ust like how fashion industry, entertainment (movies) industry, and travel industry went on to become massive cultural and economic forces, gaming too became one of the driving forces of entertainment, and the global economy. Starting from the origin of Snake ,mobile gaming in 1997; the year it became the first hit mainstream game to present-day games like; PUBG and Fortnite, the gaming industry has grown from infancy to maturity.

Having laid out the road of the past and the present of gaming, let us turn our focus towards the future. The gaming industry today has moved deeper into the broader culture, and considering the staggering pace of technological advancement, there is a clear indication that the industry is on the verge of a major revolution.

With the advancements in data science, the rollout of hyper-immersive gameplay through VR and photorealistic graphics , anticipated use of live streaming tools and advancements in AI and other technologies, the gaming industry will continue to catapult off advancements in hardware and networking. It will also continue offering a highly personalized experience, bigger multiplayer experiences and thus drive the next wave in gaming innovation.

Recognizing this opportunity and entering the gaming market with a new approach, AIS Technolabs Pvt. Ltd. started its journey with an aim to become a global leader in the gaming app solutions development industry and to offer superior customer experiences. It is among the toptier gaming app development companies in India. The company is capable of delivering the most complex of gaming app solution requirements that merge intelligent automation with UI-rich graphics supporting virtual reality.

Today, AIS Technolabs takes pride in a global reputation with a clientele spread across 40 countries. It is an ISO 27001:2013 AND ISO 9001 certified organization and is also counted among the Top Ten Web and Mobile App Development Companies in India offering a significant range of IT solutions.

Contributing to Client Growth Meeting every client requirement is of paramount

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importance at AIS Technolabs. Whether it is about superimposing augmented reality features on a realtime multiplayer game or building simple 2D animations for a kid's game, every project undertaken by this company meets the exceptional quality standards in presentation, storytelling, character development, and HD visuals.

Being an outsourced gaming app development services provider, the company has served as a complete solutions provider from building design ideas from scratch to launching the apps. Its ability to offer such premium quality service has earned it a solid reputation and as a result, numerous clients have partnered with AIS Technolabs.

Below-mentioned are some of the diversified range of solutions:• Android game development • iPhone game development • iPad game development • HTML5 game development • Unity game development • Custom online and offline gaming app solutions • Virtual reality and augmented reality supported app development • Artificial intelligence supported app development • Bespoke digital solutions Other categories in gaming solutions include • Business-oriented gaming apps • Real-time strategy gaming apps • Arcade gaming apps • Shooting gaming apps • Racing gaming apps • MMORPG • Educational gaming apps • Business services related to gaming apps The Attributes of Growth We have now painted a picture of AIS Technolabs and how it offers industry-specific and client-centric solutions. However, the actual question to be asked here is the reason behind AIS Technolabs’ continuous growth.

The reason behind this is the dedication and the passion

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of the skilled developers and experts of AIS. The team’s effort has helped the company to expand its horizons and cover a vast ground in the entertainment sector as well as excel in gaming app development.

The Astute Gamers and Entrepreneurs Coming to the question of what is the driving force behind the company’s success? Every employee impacts an organization’s direction and growth however, it is the leaders who by far have the largest impact on the company’s growth. For AIS Technologies, it is Sunny Chawla, the CEO of AIS Technolabs and Hermit Chawla, the Managing Director.

Sunny and Hermit have a passion for gaming app development. They also shared a vision to launch a company that helps businesses develop innovative digital solutions. This led to the launch of AIS Technolabs in 2010.

Apart from gaming app development, Sunny and Hermit also built capacities in mobile and web app development that support digital transformation initiatives and digital business models. Their combined vision and endeavours put AIS not only in the list of SME market leaders in app development but spanned its wings to become a multiindustry app solutions company. The industries served include the BFSI, Consumer Services, Entertainment, Healthcare, IT, Infrastructure, Manufacturing, Retail, and Telecom, among others.

Ensuring Continued Growth We have now established how AIS and its expert pool of developers, paired with two dynamic leaders, are leading both, the global and national gaming industry. However, it goes without saying that with the given staggering pace of change and innovations, staying ahead of other gaming companies is challenging.

However, AIS has meticulously adopted various measures to ensure it sustains its competency in this industry. To achieve the same, the company focuses on talent acquisition and infrastructure development.

Studying the industry and innovating or putting forth new solutions, services is another way how the company plans on sustaining in the market. It plans on expanding its range of cost-effective gaming app solutions that can 2020, VOLUME - 08, ISSUE - 04

[L] Sunny Chawla

[R] Hermit Chawla

CEO

Managing Director

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We, at AIS Technolabs, provide solutions that facilitate the development of digital business models and operations and enable clients to unlock hidden and potential business success avenues

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The company, to date, has developed games for various sectors viz., education, real-estate, e-sports, corporate learning and development, and engineering. Be it starling, unity, PhoneGap, or HTML5, or a cross-platform game application development, AIS technologies attributes it agility and efficiency delivering all the requirements and varied client demands to its skilled team.

also easily scale up to accommodate millions of users.

The company has also been working on Creating Lite apps and increasing app security features not just from malware and virus fronts, but also to offer increased protection to consumer data, and for ensuring compliance with all privacy and confidentiality requirements.

A Peek into the Future Having laid out the entire process, function, and work model of AIS technology, there lingers a question; what does the company plan on offering in the future?

Emerging as a one-stop solution provider for gaming app development is the prime goal for AIS and it has been working toward achieving this since its inception.

“We envision ourselves as being the strongest resource for all app development needs of businesses. Whether companies need dedicated remote teams to expand or transform their gaming app development activities or whether they need third-party gaming app developers to support digital business operations or whether they want gaming app development services to fuel various business models, AIS Technolabs will offer all and any kind of service,” Mr. Sunny concludes.

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G

ames form an integral part of our life since childhood; with the only change being in the intent of the play. As young kids, games help us learn, and also often form a part of a curriculum followed in pre-schools. We then move-on to playing games either for recreation, fitness, or pursue it as a passion and profession. Another change that has set in over years due to a busy lifestyle and shrinking open areas is that indoor and device-gaming is now more common than outdoor games.

What started with hand-held video game consoles is now a full-blown industry that churns out thousands of games every year. These games can be played on several mediums including play stations, mobiles, and computers.

With time and penetration of internet services, the popularity of entertaining games has only increased. This has led to an opportunity for enthusiastic gamers and programmers who not only love to play but create games as well.

In 2010, Mohit Sureka founded Spiel Studios with the idea of creating high-quality entertaining games across all platforms. The vision was to create international quality games in India for the worldwide audience. The company’s mission is to create a portfolio of games that showcase India as a hub for creating great gaming products that are on the Top Charts worldwide.

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Games by Spiel Studios have been featured several times by both Apple and Google on their respective store-fronts.

It has also been featured as Game of the Day in several countries and has been in Top 10 categories in countries like the USA, China, the UK among others.

Here’s Mohit Sureka, sharing his views about his company, the gaming industry, and how he plans to create a mark with memorable and entertaining games.

What are the prominent services, products or solutions that Spiel Studios offers?

Spiel has an experienced team of developers who have created some award-winning and path-breaking games and with this expertise we offer digital product development services across iOS & Android platforms.

Apart from Game Development, we also offer App Development Services across all industry sectors for corporate B2B and B2C. We also offer co-development and publishing opportunities for upcoming indie developers who need assistance in bringing their products to the store. With our experience we help these studios in improving their games and help marketing them to get maximum exposure on the Appstore and Playstore.

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Mohit Sureka Founder

Mohit Sureka founded Spiel Studios when gaming was still at a very nascent stage with not even a handful of companies in India. It was not even called an industry as it is today. Being an avid gamer, technologist, entrepreneur and a programmer himself, he founded Spiel with the idea of creating fun games in India. Spiel started with a team size of 3 to a total strength of 25 as of today, comprising of developers, artists, designers, testers, etc.

Mohit Sureka has a great rapport with the team and motivates them to take risks and think out-of-the-box to create innovative games which have yet not been explored.

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INSIGHTS SUCCESS | 27

What is your opinion on the current scenario of the gaming market?

The current scenario has been quite interesting for the gaming industry. On one side, the DAUs (Daily Active Users) have increased due to people having a lot of free time at home, but on the other, the eCPMs (Ad revenue for 1000 views) has decreased due to a couple of reasons Cuts in ad revenue budgets and reduction in fill rate i.e more supply than demand.

Overall it’s a good phase for the gaming industry as new audience segments are being created and a higher number of users are playing games. But whether these numbers continue post-lockdown or how the attrition rate performs will be crucial.

How do you strategize on sustaining your company’s competency in the cut-throat Gaming market?

The technology evolves very fast, and it is important to keep yourself adept to the latest tools, engines & platforms that are available. We encourage our developers to up skill on a regular basis and also provide them with resources and time for research and development so that they can try and get their hands dirty on new tech to create path-breaking games.

The key to remain competent in any industry is by being one-step ahead of your competition and to plan for tomorrow and not today.

Where do you envision your organization to be in the long run and what are your future goals?

In the long run we want to be known as an organisation which created wealth and value for it’s employees and stakeholders and in the process create some compelling products which we all are proud of.

In the future we also hope to create successful international quality profitable games for gaming consoles like the Xbox and Playstation.

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India's Best

INTERACTIVE

GAMING Companies to Watch

Providing the Best of Experience with Exceptional Quality of Work

T

echnological Development across all industries has reshaped the way business is carried out. It is of paramount importance for businesses to be on par with the latest technological advancement and processes that help enhance the overall operations.

From basic requirements to advanced solutions, technology has made methods of application simpler till the end result. Even the execution of any project or process can be carried out efficiently with effective use of technology and its timely acceptance.

It is the same story with the gaming industry today. The Indian gaming industry is going through a revolution with the advent of technological solutions that are set to change the market potentially enhancing its presence. A lot of companies are garnering attention by making a difference in the industry.

Corporations are coming up with innovative gaming solutions, elevating the curiosity amongst potential gamers and new users who would be interested in trying the newly available game-tech in the market.

From conventional gaming methods to modern digital gaming experience through various platforms, many

organizations are striving to provide its users or customers a set of versatile services. One such company is Awakeen Studio Pvt. Ltd. Established in mid 2019, Awakeen was started with highly creative and enthusiastic young professionals with the vision to generate good business volumes.

These professionals wanted to achieve success by hitching up the magic of emerging technology like Augmented Reality (AR) and Virtual Reality (VR). The company strives to deliver the needs of tomorrow within today. “We are a team of talented, well-groomed engineers and creative designers with the latest innovative ideas and concepts,” says the Founder and CEO of Awakeen, Mr. Jatin Vaghela.

Awakening of Awakeen The company is one of the most promising and fastest growing AR/VR Development companies all over India whose foundation is laid on maximising business with minimum re- sources. Its mission is to providing emerging technology services to all type of business, either it’s big or small. Awakeen’s focus is on bridging the gap between the client's business model and their customers with cost- friendly technology.

In a very short duration, the company has earned the trust and respect of various organizations. These client organizations differ from fast-moving startups to already established brands and Awakeen’s team helps them by providing the solution for their business needs through its services. Its palette of prominent services includes: 1. 3D Design & Rendering 2. Augmented Reality Apps & Games 3. Virtual Reality Apps & Games 4. Mixed Reality Apps & Games 5. Real Estate Walkthroughs 6. Healthcare Researches through AR/VR

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“

We are transforming Indian culture & values through emerging technologies Jatin Vaghela

Founder & CEO

“

7. Interactive VR Applications for Manufacturing Companies 8. Educational AR/VR Apps & Games 9. Game Designing & Development An Awakened Leader Jatin started his career as a software developer and worked with various companies like L&T, Collabera.

After a while his core interest led him into gaming and started learning Unity3D. Currently, he is having an extensive experience of more than five years with Unity3D and he has won several Unity hackathons. “My experience in working with agency side and client side has driven a passion for creativity, but my focus is on producing demonstrable results through innovative ideation,” describes Jatin. He likes to be accountable as he is strategic to the core. Outside of work, he is passionate about disconnecting from screens and reconnecting with the real world. It refers to rock climbing, camping, hiking, kayaking, mountaineering, running, scuba diving, and board gaming with friends and family.

Dynamics of Gaming Market & Awakeen Gaming market is always on upscale graph since it is started. When Jatin was a child, there were retro games available in the market around that time. After that,

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Play Stations (PS1, PS2, and PS3), Xbox 360, and Xbox one all came into market with up-gradation in the gaming market. This is the time for VR gaming with console now. The combination of VR and console will definitely uplift the gaming market as people would love to have an experience that sets the gaming zone apart. Gaming market will always be on leading graph with latest technological advancement.

According to Jatin, there is no cut throat competition in the industry as of yet. “I always see competition as a challenge and if it is challenge there’s an opportunity,” he informs. Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR) has opened up many ports into the gaming. The company had already built few games in AR/VR for clients and is working on some awesome inhouse AR/VR games.

The company is providing client services and creating awesome content in- house as well. As a service provider, its goal is to be a part of the client’s success journey. AR/VR and gaming are not just technologies but it is passion for each team member of Awakeen Studio.

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India's Best

INTERACTIVE

GAMING Companies to Watch

DELIVERING GAMES THAT REDEFINE PLAYER EXPERIENCE Gaming on the Rise

A Gamut of Offerings

Ever since India went into lock down, reports suggest that there has been a 39% increase in mobile game downloads. The Gaming Market is in an interesting position right now with the global slowdown caused by the pandemic.

The Longbow team consists of seasoned artists and developers. The artists have worked on a wide variety of games with different art styles ranging from AAA console games to mobile casual games. Developers at Longbow are full stack engineers. Their expertise in Server and Client architecture allows them to build any game, thus offering Game Development Solutions. It has expertise with implementing Agile Methods which allows them to achieve a high development velocity.

It also provides clients with accurate estimates of production timelines, prototyping of gameplay and feature concepts with transparent and progressive tracking of projects.

The general trend is that whenever there is a global slowdown, the gaming market picks up and usually does well. Especially during lockdowns, all established gaming brands saw a massive positive boost to their KPIs. Given that lock downs and economic slowdowns will happen to various degrees in different parts of the world until a vaccine is found, gaming is expected to receive favourable results from the market in the short to medium term.

Looking to leverage the current market conditions and demands is Mysuru based Longbow Games, which has unique and interesting games very close to being released. The company was founded by passionate, creative, and experienced game industry veterans with a track record of creating very successful and high quality F2P games on mobile devices. Longbow Games is a mobile-first game development company that started in January, 2019 intending to make games which deliver amazing gameplay and visual experience for mobile game players.

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The team at Longbow has extensive experience with Live Operations on multiple top grossing games while working in their previous roles at companies like Zynga and Goodgame Studios. They used to regularly assess game health and address complex issues to improve the health of the game, be it revenue, engagement or any other KPI. A regular way of testing the efficacy of solutions in the game has been through A/B testing and analysis of data collected from running these tests. The team is proficient with the popular Analytics Tools used

by Game teams across the globe.

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“

Our strategy is to put all our focus on finding that one idea which will result in a great game and then execu ng that idea to perfec on.

“

Amogh Chakravarthy Founder & CEO Another of Longbow’s offerings is Augmented Development / Consultation for client projects (which could be in any stage) to support the partner’s game team. This involves collaborating with its partners and scaling up (or down) the team according to specific needs. It also helps troubleshoot common issues with process, tech stack or tools and de-risk/support the core team and help ship the game on time.

The Leadership Longbow is led by Amogh Chakravarthy, who holds the position of CEO and MD. He has over 16 years of experience at all levels of software engineering with more than half that time spent in F2P games and the rest outside, in the SaaS industry. He has experience with all aspects of game development on web and mobile. He has filed patents at Oracle, has published flash games which he developed by himself, end-to-end, worked on popular titles like Empires & Allies, CastleVille and Draw Something (1 & 2) while at Zynga and holds a Masters from BITS Pilani. He currently oversees the projects underway at Longbow.

Along with co-founding Longbow and being responsible for all things Data, Shubha Vijayaraghavan, COO, currently also takes care of all operational aspects of the company. Shubha has over 13 years of experience working with data; both, in the gaming sector and in

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previous roles for the financial sector.

Built on Values Longbow brings together, as a team, talented individuals who give it the ability to take the long shot and focus on what matters most, player delight.

Longbow values its employees, their work and ultimately the players and believes that if it takes care of these three things, everything else will fall in place.

The team firmly believes in focus, precision and looking at the big picture.

Longbow places a strong emphasis on – People – Teams are made of people and skilled people collaborating with each other make effective and fun teams. Longbow hires people who will make effective teams and deliver quality work and collaborate with its partners and clients.

Communication – Clear and timely communication is the bedrock of every partnership. Longbow comfortably uses different

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“

I wanted to say thank you to the Longbow team for the hard work, professionalism and pa ence as a partner. You’ve changed many people’s a tudes from being scep cal of outsourcing to be one of posi vity – this doesn’t happen by accident; it happens through applying great people and process and this is ul mately my takeaway from having worked with you guys. From the project management side Longbow dealt very well with working on a project with mul ple conflic ng stakeholder opinions, design changes in flight on features they were working on, and communica on was a breeze.

Supported by management who have an amazing breadth of knowledge, the project governance is incredibly well handled.

Our engineers are incredibly complimentary about the quality of the code supplied by the Longbow team. The team dealt with any code review feedback with incredible grace and professionalism.

“

- Execu ve Producer Longbow’s Client

methods to communicate with its clients and partners.

It firmly believes that being transparent and open in its communication with its partners and clients is the only way to communicate when doing business.

Processes – The process followed by the team is what determines the quality and timeliness of its deliverables. Longbow has created its own process based on standard processes adopted by the industry but with the aim to fix common problems encountered in these processes and also to make the lives of people following these processes easier. This process, backed up by custom

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developed tools in all areas of its business, ensure that its partners, clients and team members always know what to expect from each other at all times.

Quality – Longbow is very particular about quality. Be it the quality of communication, processes or deliverables, Longbow follows methods to ensure that the quality of what they deliver to their partners and clients meet expectations.

The Future In the near to mid-term, Longbow is working towards having a healthy portfolio of mobile games out in the market. A long-term goal is to have successful games in multiple genres in the stores and have multiple titles in the top grossing charts. Longbow would also aim to continue its Live Ops and Consultation businesses along with running its own games.

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Community

Evolving 36 | INSIGHTS SUCCESS

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Gaming Zone

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INSIGHTS SUCCESS | 37

T

he worldwide gaming market was estimated at USD 151.55 billion in 2019 and is expected to arrive at an estimation of USD 256.97 billion by 2025, enlisting a CAGR of 9.17% over the gauge time frame (2020 – 2025). Advancements in technology is taking the games industry to the next level and offering exceptional ideas to the world.

Scope Obviously, playing a game in the year 2020 is a totally different experience than it was in 1975. All in all, what does the future of the gaming industry resemble? We might be able to hope to see developed AI appear in commercial games? Well, it's conceivable, as per specialists.

Because of the nationwide lockdown, people are remaining at home and some are going to gaming platforms to execute their fatigue. These gaming platforms are pulling in hundreds and thousands of new visitors. Many land-based gaming clubs have launched their online platform.

Computerized Games draw in players through interactive multimedia-rich content on various platforms from mobile phones to PCs and many others. Game developers across rising economies are consistently endeavouring to improve gamer's experience, launching, and reworking codes for differing console/platforms, for example, PlayStation, Xbox, and Windows PC, which were joined into one item and given to the gamers through the cloud.

As per the researcher’s survey report, the gaming industry has observed a 24% expansion in rush hour gridlock in online/internet gaming during February and March. This pandemic period is likely the best and ideal opportunity to be a gamer. The industry consistently appears to show signs of improvement. Games are improving each day. These gaming advancement measures from the most recent few years have specifically seen a few movements towards the uncommon.

What’s Trending?

Adoption of Gaming Platforms like E-sports drives the market. E-Sports are seeing considerable market request in the current market situation, and are subsequently driving the general gaming industry over the globe.

E-sports is being tossed around, all thanks to the online mobile games like PUBG and Fortnite. The E-sports gaming is over 10 years old and has quite recently shot up in India as more developers and financial specialists bouncing into this area.

The Reason Behind: More Youthful Market India has world's largest youth population. The Indian populace is additionally going through an expansion in urbanization, which has facilitated significantly more development of gaming in India. Also, there are more youthful people playing web-based games, particularly on their mobile phones. And, since 60% of India's internet gamers comes in the age group bracket of 1824, this makes India a prime nation for the headway of web-based gaming.

The online business platforms like Flipkart to highquality gaming hardware producers like Asus, each assumes an imperative job in ensuring that sprouting gamers and expert get the necessary adornment or hardware.

Just next to China, India has more than 500 million internet users and this makes India as the second biggest online market on the planet. By the end of the year 2023, it is considered that this internet user number will increment up to 640 million.

In fact, numerous individuals and youngsters are paying attention to E-sports as a worthwhile career alternative with hardware producers likewise weaving their R&D in a way to make India-viable and reasonable gaming hardware.

Conclusion From virtual reality to artificial intelligence, these innovations are forming the eventual future of games.

The gaming industry is developing and need to be nurtured.

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India's Best

INTERACTIVE

GAMING Companies to Watch

A Future Leader of Gaming and Web Development Solutions

W

hat were you doing when you were 10 years old?

Now, the one half was probably worrying about the math homework while munching on chips.

The other half were probably working on a solution, solving an IT problem, or even running a business.

An adage says, “How one spends their formative years of lives has a huge impact on their future.”

It is humanly impossible for anyone to control a child’s encounter or conversation during any unforeseen or undesirable, or a curiosity-driven circumstance. The other half of the 10-year olds we mentioned above understand that during such unforeseen circumstances one should develop the mindset and attitude to overcome that challenge or problem and the same was developed within Aryen Suresh Kute. He understood that while facing an unpredictable problem, the solution does not lie in avoiding the adversity but instead in withstanding it.

This child prodigy, with his keen interest in gaming and various other technologies since childhood, paved a path in starting his Gaming and Software – Web Development Services & Solutions Company, OAO India when he was just 10 years old.

Through our edition India’s Best Interactive Gaming Companies to Watch encompassed in our quest to

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find supreme gaming solution provider companies, landed us at OAO India.

Founded in 2018, OAO India Pvt Ltd (OAO India) offers expert gaming and web development solutions to its clients. It is committed to serving entertainment hungry masses by crafting games that are engaging and appealing. It also provides web and high end customized software solutions.

Furthermore, the company's digital marketing services help enhance the brand awareness and digital presence of our customers with a vision and strategy that will help them grow strategically.

Impeccable and Real-time Solutions We have established what the company does, however, let us now find what enables the company to achieve its purpose – providing the best solutions through innovation.

Consumers will always have problems and as long as these problems exist they will look for better, faster, and smarter ways to solve these problems. Keeping this mind, Master Aryen has designed gaming, digital marketing, and IT solution.

The company's game development studio is dedicated to making culturally relevant games and takes

pride in propagating its vibrant and diverse culture to the world.

"Entertaining and delighting our players with beautifully crafted games with simplicity at its core, we ensure joy to the players of all age groups," comments Master Aryen.

The company’s software development solutions help businesses leverage their potential by developing various custom software solutions and services as per our client's needs. Its software development services include Custom Application Development, Content Management System (CMS) Plugins, Ecommerce Development, MEAN Stack Development, Social Media Apps, Web Design, Template Design / Banner Design, App Design, and Email and Hosting Solutions.

Furthermore, the company's digital marketing team ensures its client's online presence and provides complete branding solutions that can smartly and effectively help business growth. The digital marketing services include Search Engine Marketing (SEM), Pay Per Click (PPC), Social Media Marketing (SMM), Content Marketing, Social Media Optimization (SMO), and Search Engine Optimization (SEO).

Meet The Child Prodigy All the talk of fame and the brand story of OAO India will be

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Aryen Suresh Kute Founder & CMD incomplete if not talked about the mastermind behind this company.Master Aryen from an early age had a liking for playing video games and mobile games. His curiosity led him to take an interest in gaming and new technology. He also studied and developed an understanding of software products and services. All these together motivated him to start an IT company named OAO (OnlineAryen-Organization) India.

Master Aryen's participation in the industry visits, board meetings of company and close association with sales and marketing team, accompanying his parents and role models- Mr. Suresh DnyanobaraoKute (Founder & CMD of The Kute Group) and Mrs. Archana Suresh. Kute (MD of The Kute Group) from an early age has blessed him with the insight and

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vision of a true entrepreneur.

Entrepreneurship is in his blood and at an age when most children are spending their time in playing around, he has proved his talent and mettle as an entrepreneur. He is a recipient of the Youngest Entrepreneur Award (2019). He strategically guides the company and leads it to the trajectory of tremendous success At Par with Industry and Innovations Now the trajectory of success is not easy given that there are constant innovations and advancements in the industry and thus a lot of competitors as well. However, Master Aryen’s strategic planning, eye for detail, and customer-centric solutions help the company have a competitive benefit over its competitors.

Speaking of gaming solution, in particular, there is no denial to the fact that this industry is expanding with every minute hence, Master Aryen has made it a mandate to follow the below-mentioned points that will help the company evolve as a leading gaming solution provider.

• Focus on your audience; know your target audience, and develop a game that pleases them.

• The next step is having insights about the preferable genre of the game ( of your target audience) • Game Mechanics – Focus on the form and functioning of the core game.

• Characters/Storyline Proceeding of the storyline with game characters created, powers assigned, audio-visual effects, etc.

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“Creativity is at the core of our games and keeping view of the larger picture we have used the best technology and systems. Study of gaming industry trends and understanding the needs of the target audience goes a long way in making exciting games,” comments Master Aryen.

Towards A Remarkable Future OAO India is scaled-up to become a leader in the game entertainment and web development industry providing quality products and services with our professional expertise. While the company is continuously working towards it, it also plans on offering novel customer-centric solutions.

“With the help of high-end research and development team, we are planning to create design assets and collect resources that will allow our brand to grow consistently over the next few years.

“As a booming game and web development industry, we are looking forward to creating profoundly engaging and entertaining games and software Solutions that will reach in the heart& mind of the gamers and make their lives happy by taking OAO India to greater heights,” concluded Master Aryen.

FROM THE CLIENT’S DESK One of the attributes that defines the success of a company is its happy clients and this company’s clients below-given testimonials justifies that this company has already touched the zeniths of success.

“Our Bank Website and ‘Dnyanradha Bank Calendar Application’ is developed by OAO IndiaPvt Ltd and it is made creatively; it is informative and has exceeded our expectations,”- Dnyanradha Multi-State “We are delighted to be a client of OAO India Pvt Ltd. They have created a fabulous website for us,”- DNR AUTO TECH “From Planning, Content Writing, Web designing to implementation, OAO INDIA has helped us in sorting out everything with full efficiency,” - Tirumalla Edible Oils & Foods “The team is supportive and has taken all our needs into account while creating an attractive website,” - Tirumalla Hair Oil. ‘’OAO India has built an excellent website for us, taking into consideration all our business. We are glad about their work and look forward to a continued partnership’’ -The Kute Group 42 | INSIGHTS SUCCESS

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