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Digital Marketing: Breaking the Span of Product Life Cycle

Undeniable Signicance of Content Marketing

Eatfresh’s journey towards success in the food industry

Mr. P K D Nambiar Flag Communications

Cauvery Adiga PK Online Ventures Pvt. Ltd

Rajiv Subramanian Eatfresh

www.insightssuccess.in

The 10 Most Valuable Digital Marketing Companies

June 2016

The way of business solutions CEO of the month

Ashish Gandhi Director PostBox Communications

Market Dashboard How Digital Marketing Companies Differ from Other Companies

# Hashtags

Vishaal Shah Founder, CEO & Creative Head

Digital Marketing Should Focus on Trust over Trafc

Phi Creative Solutions: Digitally Connecting Brands To Their Consumers With Strategic Branding And Brand Management!!!


Editorial

J

ust a few years ago, the strategies of advancing a brand were pretty limited. Digital Marketing is the new age marketing. In this era of internet, when an enormous chunk of individuals are using internet, firms advertise on internet and the way in which organization can reach customers has increased. The use of digital marketing in the digital era not only solely permits for brands to market their products and services but conjointly permits for online client support through services round the clock to make client feel supported and valued.

Neoteric Way of Digital Marketing

The benefits of Digital Marketing are astronomical. First of all, this is often a kind of marketing, with all of the benefits that come with it: personal attention to the client, motivation to action and a lot more. Second, it’s potential to make uniform messages that are in person formatted for every recipient with great ease. The advantage of social media interaction permits brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them and has become an increased advantage for brands and businesses. Moreover, the advantage of digital marketing permits to measure quantitative results, it provides information concerning exactly who was exposed to message and when, and that actions the viewer performed as a result. Additionally, anyone will launch productive campaigns with digital marketing without any prior knowledge or special professionals. With a lot of vital benefits, digital marketing has become a valuable addition to the business and helps to achieve a lot for less. To find the foremost appropriate digital marketing channel, companies will examine the requirements and resources of a business or organization. Whether it’s mobile, email or social marketing, or perhaps several channels that incorporate the various types, digital marketing agencies will provide simple, ef fective, advanced and cozy solutions. The world of marketing will see an excellent revolution in the coming years, whether it is advertising, promotion or sales. Even those that are unsure of the potential of digital marketing will now dive into this ocean of opportunities of fered by the internet. The way people are getting smartphones and tablets for anything and everything, it’s apparent that demand for digital marketers will solely increase in coming time.

Charlie Gupta


Editor-in-Chief Pooja M. Bansal Managing Editor Charlie Gupta Co-Editors Ariana Lawrence Sonal Burghate Sugandha Sharma Archana Ghule Prasad Wadodkar Art & Design Director Alex Noel Co-designer Rashmi Borkar Picture Editor Mayur Khapekar Art Editor Amol Kamble Visualiser Kalpesh Business Development Manager Abhijeet Marketing Manager Manisha Priya Business Development Executive Savitri, Pooja, Ketan, karishma, Mary Research Analyst David Circulation Manager Swapnil Database Management Sharad Technology Consultant Vishal More sales@insightssuccess.com

June, 2016 Corporate Ofď€ ces: Insights Success Media and Technology Pvt. Ltd. Ofď€ ce No. 513, 5th Floor, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: 020-69400110, 111, 112 Email: info@insightssuccess.com For Subscription: Visit www.insightssuccess.in 6

Insights Success Media and Technology LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754, (302)-319-9947 Email: info@insightssuccess.com For Subscription: Visit www.insightssuccess.com ,


Content Page

The 10 Most Valuable Digital Marketing Companies

Phi Creative Solutions Vishaal Shah CEO & Founder, Creative Head

40 # Hashtags Digital Marketing Should Focus On Trust Over Traffic

36 Market Dashboard How Digital Marketing Companies Differ From Other Companies

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30 CXO Standpoint Digital Marketing: Breaking the Span of Product Life Cycle

22 CXO Standpoint Undeniable Significance of Content Marketing

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Interview with Insights Success Eatfresh’s journey towards success in the food industry

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12 CEO of the month

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PostBox Communications Unleashing the Power of Digital Media


The 10 Most Valuable Digital Marketing Companies

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Moksha Media: Threading Together Your Versatile Efforts to Create an Enduring Brand

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JAZZAP DIGITAL: Anything And Everything Online

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dotConverse: A Specialized Marketing Agency Reinforced by Strategy & Analytics

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Ittisa: Future Ruler of Digital Marketing

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Fruitbowl Digital: The Perfectly Fresh Detox for Your Brand

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Bee Online: Go Digital!

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My Brand SocialMake : Humanizing Brands and Generating Huge Revenues Through Strategic & Well Planned Digital Marketing

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Autumn Worldwide: The Social & Digital Way of Thinking

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Amura: Leading Digital Marketing in India with ‘Marketing Engineered’

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Cover Story

Vishaal Shah Founder, CEO & Creative Head


Cover Story

Phi Creative Solutions: Digitally Connecting Brands To Their Consumers With Strategic Branding And Brand Management!!!

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ith the world becoming digital in every way possible, it’s easy to see why digital media is gaining prominence among both consumers and businesses. For consumers, it offers engaging, informative, timely content, plus it’s convenient and flexible. For businesses, it offers cost-effectiveness, instant feedback, accessibility, and much more. But that’s only if it’s done right. If you’re a marketing professional, entrepreneur, or a digital media evangelist who has worked towards charting digital marketing plans and channelizing efforts with a larger view of driving organizational growth, you’ve probably experienced both, hits and misses. Creativity in businesses is the ultimate requirement in today’s world when such high competition is there in the market. Proper branding if done right can serve fruitful results in the terms of profit to any industry. Thus, for any niche of industry chosen, it is vital to be under the guidance of a brand management company that aims towards an interactive platform where companies can grow. One such highly acclaimed company that specializes in connecting brands and business to their customers is none other than the Phi, a digital agency which strives towards stretching the conventional boundaries of branding and opening up new paths with efficient technicality.


Cover Story Additionally, in digital marketing, there are organic ways to grow your consumer base without incurring large amounts of money; it has low entry barriers and scale. So Phi is becoming up-to-date as well as doing a lot with sharp targeting that leads to judicious investments in the online platform. Phi Creativity’s Journey Phi started off 17 years ago as Aquadotcom, later Aqua Info Media Pvt. Ltd., to evolve currently into Phi Creative

Design”. He has hands on experience in leading and promoting brands in the offline and digital pace and has steered digitally brands like Eureka Forbes Limited, Waman Hari Pethe Sons and various other emerging enterprises. Vishaal has clarity in his thought - how, what and when to communicate the message, especially when every brand and business has multiple things to talk about. He has an ability of seeing a challenge from different viewpoints or perspectives which others might miss the obvious or are so

Our mission is to develop and manage people, brands and businesses to realize their full potential. In doing so we shall create 80 success stories by 2020

Over steaming cups of coffee, late nights and endless challenging projects, they have seen, shared and survived together everything from the dot com buzz and its doom, to the current technology revolution. And they are still enjoying the journey! The Creator Under the dynamic leadership of Vishaal S Shah, CEO and Founder, Phi took birth. He is an NIIT graduate and diploma in Digital Electronic Engineering. Vishaal comes from a family business of water and waste-water treatment plants. But he left it to purse his own passion and dream of creating an organization which dwells in the digital space. Started in 1999, dotcom bust as a pure play web designing company and have now metamorphosed into a branding agency which lives by the value proposition of “Success by

Solutions Pvt. Ltd. From a startup workshop in a mezzanine floor, to a professionally set up 2,000 sq. ft office with 1000+ clients, 2000+ projects and catering to almost all business verticals. Phi has a consultative approach with indepth understanding of business. With their dual advantage of branding expertise and understanding of the digital platforms, they always deliver to the clients' objective in digital marketing.

close to the challenge at hand that can’t think straight. Vishaal has very high level of empathy which assists in how the target audience thinks and reacts to a particular piece of design or communication. Also, he is acutely aware with the challenges faced by small and emerging enterprises and hence can deliver just the right solution for them. Indelible Moment of Phi Creativity Why are we as consumers so captivated by stories of great customer service? Perhaps it is because they serve as a much needed reminder that there are companies who still care about their customers. Every company says that their customers are their #1 priority, but one memorable incident of Phi shows that they are ready, willing, and able to go the extra mile for each and every one of their customers. As Benjamin Franklin has said “Well done is better than well said”, the same way Phi has acted while facing every single obstacle came their way. There have been many ups and downs during Phi Creativity’s journey but the most memorable incident has been that once their office caught fire on a Sunday evening and it was burnt down to flames. However, they were able to restart their operations at a new space within 48 hours of incident without any project being delayed or stalled. It just showed Phi's resilience. This is the attitude with which they


Cover Story approach any and every challenge thrown at them. What’s in their Name As a strategic branding and communication agency Phi is all about “Success by Design”! Entrepreneurs start a company with a dream, a passion. Along the way they get embroiled into the day to day operations and the work they do, success they garner and approach is more reactive in nature. It’s difficult to sit down and find time and say “Okay! This is how I plan to present myself and succeed in my space”. This reactive approach works for certain years in achieving success but then the growth hits a plateau. Now further success is possible only with a strategic approach. An approach that requires synchronizing as well as synergizing all marketing communication that the company or the brand emanates to the external and internal stakeholders. And the design of this communication has to be done in a way that it helps in achieving the goals of the brand. That’s where “Success by Design” approach from Phi works!!! Company Motto ‘Serving according to the client’s time’ is Phi’s quality and thus, they are feasible for bringing customizable solutions. The best part of Phi is their experience with different industries which equips them for working on any challenge. They have been working for years to serve better global positioning of companies in Pharmaceutical, Healthcare, Engineering, Infrastructure, Reality, ITeS, Services, Lifestyle and various other verticals. The company has a professional team to work with that enables better understanding of the current needs of an emerging company with a supportive motivation to bring customer delight. Phi’s Methodology At Phi, they consider everything, from a brand logo to a brochure to a corporate film to a social media presence to a mobile app as a strategic piece of communication which is created for achieving a certain objective. Hence, even if it is a mobile app for a company, they create it based on the various parameters. Since, Phi work with multiple partners to develop apps, they are platform agnostic. While working with their partners, they take the lead to ensure that the branding and communication objectives are met especially since they are the brand custodians.


Cover Story Phi’s Ideology Phi is driven by the vision to be ‘partner of choice’ in the growth journey of Indian SME’s; who have national and global aspirations; by offering strategic branding and brand management solutions. They consider that strategic branding exercise is a relation between the company and the branding agency. Hence, it’s critical that they choose each other wisely. They are very selective about the kind of companies they partner with, because the right association always leads to success and growth for all parties involved.

Understanding the client’s objectives first and work towards them in such a way that it meets the needs of their client and their target audience. They need to build their own brand identity and a slow growth in this fast-paced competitive world can be detrimental to the startup’s health. When they approach marketing, then they must be aware that there is a funnel comprising of awareness building, engagement, acquisition and then retention. If they are in the internet space it is all about acquisition of the most

Our vision and approach of “Success by Design” ensures that we become the first choice of growth oriented companies who truly want to leverage the immense potential of their brands in the offline and digital space

Advice to Young Entrepreneurs and Their Approach towards Marketing The most exhilarating experience is starting your own venture. Some of the big questions that follow are how to reach masses, how to make your business resonate, how to drive your business results, how to be successful, and how to fulfill your dreams with a shoestring budget? Answering these questions, Team Phi has advised young entrepreneurs that should aim to create value for their customers and team members at all time as they are the pillars of their success. They must be innovative, be open to new ideas but should never try to be different just for the sake of being different.

How Phi Evolves While digital marketing as a space is constantly exploding with newer and newer platforms and trends to position and promote your brand, the fundamentals remain the same, everything succeeds when you understand your consumer and their concern points. Team Phi constantly work towards understanding their consumer better and better. Technology, platforms and digital vehicles than merely become tools. Remember, they (trends and technologies) are information and knowledge at best while they at Phi strive for wisdom by applying it with the right context (consumer behavior) for their clients / brands.

efficient, effective acquisition channels for the right audience. For startups what is really important is to find one channel that really works, maximize it. Then find the next channel and maximize that and the next one. Build scale within a channel. Phi’s Future Perspective In essence, digital marketing is the future of marketing world with the added advantages that it is cost effective than traditional marketing and is measurable. It is no exaggeration that they live in a digital world and from that perspective it is imperative that Phi’s business has an impressive presence in the digital space. While normally the branding agency and the digital agency are separate vendors for most companies, Phi has a significant advantage of having this dual specialization which becomes a huge advantage for any company that chooses to partner with them. While they understand and are constantly monitoring the advancement in the digital marketing space, Team Phi sees themselves being the “partner of choice” for emerging companies who want to leap into the next stage of growth.


CEO of the month

PostBox Communications Unleashing the Power of Digital Media

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ith the engaging and competitive environment prevalent in the communication space in India, every organization needs to ensure their brand receives the maximum visibility and active customer involvement. Considering the dynamic aspects of advertising and digitization of media, the Internet is an invaluable tool for customer engagement, sales revenues and public relations.

To execute an effective digital media plan, the success lies in getting more people to “talk� about the company/brand/business within the digital media space, interacting, resolving, and researching the target audience. Although there may be several agencies and organizations promising brand growth, sales and visibility, one needs to choose wisely - after all, marketing can make or break a brand. PostBox Communications(PBC) - a Digital Marketing and Advertising Agency, under the umbrella of RainCheck Networks Pvt Ltd, is a renowned digital agency in the SME arena. Their expertise lies in advertising, marketing, app and web development, strategy, media (planning

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Ashish Gandhi Director PostBox Communications

JUNE 2016 |


CEO of the month

and buying), Campaign Management, Search (SEM and SEO), web design and creative, with specializations in interactive marketing related technologies advertising, social media (marketing, strategizing and management), designs and creativeweb, graphics and marketing, print solutions. Who They Are And What They Do 0 PostBox Communications, offers 360 digital, marketing, graphic, development (web/app), consultancy and advertising solutions laying its practice on principles of creativity, talent, creative direction, and excellence.

PostBox Communications empowers its clients online to give them an edge in the digital realm of Internet (websites/digital marketing and advertising) or Mobile (apps/games) with customized and integrated brand promotion. Oracle behind PostBox Communications An entrepreneur’s journey is one of great experiences and learnings. The whole experience is an amalgamation

With a keen eye for detail and an OCD for perfection, Ashish spearheads a team of 40 who like him, are committed towards the digital media

To succeed in the online space, one must, whisper with volume, listen to the silence and reach without contact. Only then can an audience know the true value of a brand.

PBC is driven by its strong work ethic, transparency and dynamism in ensuring constant success with clients. Leveraging on its expertise, innovation and experience, PBC delivers solutions associated with strategy, design, development and timely execution. of events, opportunities, decisions, intuition and luck that defines a reality PostBox Communications truly that is much more complex. Ashish believes that an integrated mix of Gandhi’s story is of one such mediums, budgets and content is experience. required to build successful brands and companies. This solution works to Ashish Gandhi - Director (and Cocreate a user experience across various Founder) at PostBox Communications, mediums like web, interactive, video, is at a constant conflict with the social media and print. PBC’s conventional systems. Overlooking approach to brand communications is and strategizing on innovative ideas, supported with a deep understanding of creative ad campaigns, social media the client’s brand communication. challenges and applications in web and

gaming, Ashish is always “hands on”. |JUNE 2016

Through his 15 years of experience, Ashish has effectively headed verticals of marketing, operations, branding, solutions, training and IT. With Ashish, PostBox Communications has become an agency of repute defined by the passion and aggression to set the standards.

space. Guiding and growing with his team, Ashish has promoted an environment of learning, creativity and innovation. Ashish is passionate about constructing idiosyncratic “Brand Cultures” for organizations to enhance brand value and visibility in the digital arena. His practicality, decisiveness and actionoriented approach has helped nurture high performing individuals with skill sets and challenges to help deliver better.

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CEO of the month

Ashish, who when not caught up with gaming, automotive racing and designing, enjoys brewing his own exotic coffees and experimenting with stellar dishes in culinary circles. Ashish has a profound passion for gaming, art, car accessory development and designing. At other times, the RainCheck Networks Pvt. Ltd. Co-Founder and Director is busy conceptualizing product and service innovations across sectors and brewing new strategies for digital growth. Need Of The Hour PostBox Communications has effectively understood the lack of professionalism within the media and advertising industry. Generating an audience interaction at affordable packages that are client- driven, systematic and engaging, providing exposure across platforms is what business culture, operates with. Although ‘likes’ or ‘hits’ have become a measurement standard on social media sites, it is important to drive an organic following that is of deeper

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value and potential in the future and PBC is keen on developing holistic solutions driven by this mission.

grown fast without losses to a team of 40 in a 1300 sq. ft. well established office. Expansion is vital, but not at the cost of losses, debt and their own They Learned The Hard Way brand value. It is in the process of It’s always the hard way! There’s no becoming an agency of 100 employees fun in having things easy - less by the end of 2016, but slow and learning, less exposure, less steady wins the race. It is also experiences.. always results in a slump diversifying into new ventures, and for many, fatality. There’s no easy platforms and branches of the digital money- there’s always hardships and and marketing world which should be always hard work that’s needed to go in operations by 2017, by when it will hand in hand, but that’s part and parcel become a team of 200 strong of what every organization must go individuals. through, unless of course heavily funded from start. Industry As They Foresee Social Media Marketing and For Raincheck Networks Pvt. Ltd. Advertising is reaching a saturation proper planning, strategizing and point. PBC foresees the typing and having a firm, rock-solid foundation is messaging trend to disappear with essential; only then clients can be consumers moving to more video happy with the work and results based conversation. It also predicts the produced. They rather spend time “Next big thing” in communication to concentrating on their clients’ growth be mobile marketing and brand over and above their own. incorporated gaming, which has slowly trickled into the industry. PostBox Communications started from scratch, and very proudly, from a 2 man army with zero funding, has JUNE 2016 |


The 10 Most Valuable Digital Marketing Companies

Growing Landscape of Internet Marketing

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ith the world going digital these days, it is increasingly becoming important for the companies to reach out to the global audience. With technological advancements being perceived in almost every sector, several doors of opportunities have opened for those who match the pace with fast changing digital scenario. The companies can seek the quality services from reliable and reputed digital marketing agencies and enjoy successful internet presence. To explore every prospect of digital marketing, one needs to know how to merge creativity with profitability in needful proportion. Marketing thoughts of new gen marketers have somehow got biased with the digital resources! The principal of marketing is always rooted to the context as it was in the traditional era. The only change that needs to be done is to frame it effectively in digital mindscape. Arguably internet has become the most prominent and most used resource for all kind of information. People have increasingly started relying on internet for business related information, product specifications, brand reviews and customer experiences. Undoubtedly, any business that wants to stay competitive in the online as well as offline market must have a functional website. The companies that do not have a professionally created website risk losing potential customers, both on the internet as well as at the physical stores. Consumers are evaluating companies, brands, products and services online before they decide to buy anything. If your corporate website or online sales platform does not come across as professional, informative or secure then online visitors will simply move on to the next alternative. Insights Success magazine has crowned this magazine with digital marketing service providers providing solutions in Content Marketing, Email Marketing, Influencer Marketing, Social Media Marketing, and so on. Insights Success magazine has covered and presents you “The 10 Most Valuable Digital Marketing Companies 2016”, after shortlisting a long list of digital marketing services and solutions providers that will best suits to your current and future business needs.


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The 10 Most Valuable Digital Marketing Companies

Company Name

Management

Brief

Amura Marketing Technologies amuratech.com

Vikram Kotnis Founder & CEO Ketan Sabnis, Vinayak Katkar, Pratik Rokade, Kiran Narasareddy Directors

Amura is a global digital marketing services and platform company, catering to the automotive and real estate industry.

Autumn Worldwide autumnworldwide.com

Anusha Shetty Co-founder & CEO

Autumn Worldwide is a hyper-specialized Digital & Social Media Marketing company.

Bee Online Communication Pvt.Ltd beeonline.co.in

Hiren Joshi CEO & Co-founder

Bee Online Communication Pvt. Ltd. is an integrated 360 degree digital activation company who has combined Traditional, Digital & Social techniques.

dotConverse dotconverse.com

Saurabh Pandey Founder & CEO

dotConverse is a specialized social media and digital marketing agency powered by strategy and analytics.

Fruitbowl Digital fruitbowldigital.com

Dedeepya Reddy & Faisal Amin Co-founders; Dilip Jai Group Account director; Rajdeep Patil & Marcos Wylde, Creative Heads; Brijesh Solanki, Marketing Head

Fruitbowl Digital is a full service Interactive media agency (Social Media, Digital Marketing, Branding etc.), a tight-knit team of creators, doers, organizers and overall talented souls.

Ittisa ittisa.com

Sneh Sharma Founder & CEO

Ittisa is a digital media agency specialized in social media marketing, using effective content, design and search engine optimization & marketing.

Jazzap jazzap.com

Ali Shaikh & Zohair Shaikh Co-founders

Jazzap provides wide-range of online marketing and advertising solutions to varieties of brands to help enterprises accomplish their revenue, market-share and customer loyalty.

Make My Brand Social makemybrandsocial.com

Pancham Banerji Founder & CEO Namrata Banerji Director (Operation)

Make My Brand Social is one of India’s leading Digital Marketing Company that has been busy carving a niche for itself in the world of marketing.

Moksha Media mokshamedia.co.in

Anu Veledandi P., Owner

Moksha Media is a leading online Branding Consultancy, which works in the areas of Brand Strategy, Brand Identity and Brand Communications.

Phi Creative Solution Pvt. Ltd phicreativity.com

Vishaal Shah CEO, Founder & Creative Head

Phi Creativity is an interactive communication agency, specialized in connecting you with your customers using online, ofine and social media.


The 10 Most Valuable Digital Marketing Companies

Amura: Leading Digital Marketing in India with ‘Marketing Engineered’

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n today’s digital age, it is imperative to possess an online presence aside from the sort and size of one’s business. Those businesses that are not keeping with the changing times are probably missing out many potential customers. Amura Marketing Technologies is a trailblazer in digital marketing is which was founded in 2010 by a team of exceptionally talented entrepreneurs. Vikram Kotnis, a serial entrepreneur, introduced Ketan Sabnis, Vinayak Katkar, Pratik Rokade and Kiran Narasareddy, who were working for Fortune 500 companies, to entrepreneurship. Together, these College of Engineering, Pune, graduates founded this fastest growing digital marketing firm.

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Founder & CEO

Ketan Sabnis Director & Product Head

Vinayak Katkar Director & Operations Head

Kiran Narasareddy Director & Technology Head

Pratik Rokade Director

We have strong processes and internal collaboration platform for creative, technology and marketing teams to work with

Key Values to Overcoming Roadblocks Educating clients about the benefits of digital medium was one of the early challenges for Amura. Limited use of technology in real estate industry didn’t help them either and meant like they had very limited marketing budgets. With no visibility into the client’s sales analytics meant they always faced a pushback saying digital doesn’t work. However, this led Amura to build a comprehensive sales and marketing automation platform

Vikram Kotnis

JUNE 2016 |


The 10 Most Valuable Digital Marketing Companies

‘Sell.Do’, thereby connecting Sales & Marketing functions. Their keen and deep understanding of technology coupled with their talented team helped them to overcome these roadblocks.

track a customer journey right from first ad impression to purchase tracking the ad interactions (which communications were shown to a user, etc.), website interactions (browsing pattern, history, enquiry, etc.), sales interactions (calls, chats, emails, Strategy behind Amura brochures), offline interactions (store Amura’s business strategies are technology driven marketing approach visits, etc.) until the final purchase. Additionally, Sell.Do is a platform to which was not seen in India, like collate sales and marketing data and engineering solutions to marketing run analytics, predictive analytics and problems and in-house technology draw insightful reports. It ensures a solutions for marketing, sales and 100% lead capture (with no lead loss), advertising automation. They also automated tracking of enquiries across work on developing solutions for online and offline campaigns, channel industries and never worked like an partners, affiliate portals, etc. With lead agency purely on campaigns. They segmentation and marketing have strong processes and internal collaboration platform for creative, technology and marketing teams to work with. On the whole, Amura is the only marketing company with a team of over 200+ having backgrounds including tech, analytics, marketing, creativity, graphics, content, app development etc.

Services Amura Proffers Amura offers end to end digital marketing solutions to all their clients. They build technology solutions to help companies manage their presence across digital platforms, using algorithm based-approach to buy digital media ad space and analyses as well as optimize marketing campaigns in real time. Amura calls its approach ‘Marketing Engineered’, which is about finding engineering (technology) solutions to marketing problems.

We integrate our deliveries and systems with our client’s business processes and give them seamless digital transformation solutions

automation; Sell.Do customers can easily automate most of the lead Service to Showcase nurturing activities; allowing sales Amura offers product ‘Sell.Do’ - a teams to focus on closing qualified sales & marketing automation platform deals. With built-in cloud telephony, which helps companies/ marketers chat, email & SMS integrations; it’s |JUNE 2016

easier for their customers to improve their lead response times. With Amura’s advertising cloud offering (currently in Real Estate Beta), SMEs just define their product offering while the system analyses past campaign data to define the possible media (Google, FB, DoubleClick, Taboola), understand the target geographies, set up multiple versions of ad communications, run A/B tests on ad & web communication, automate all the tracking and reporting. It goes further and understands your campaign goal (lead generation, outreach, optimized for higher velocity of end closures); to drive the right traffic and optimize your spends. With the advertising cloud, companies can leverage full power of their marketing and sales data; without getting deep understanding of all the ad technologies. Future Outlook Having fairly established themselves as the market leaders in Real Estate sector, they are looking to expand their foothold in the other sectors, with focus areas being pharma, BFSI, education, e-commerce etc. They are also building an advertising cloud offering that aims to add business intelligence and automation to reduce the time to go live for digital campaigns. Also, they are building the platform on top of Google, FB and other content marketing platforms; which means they are leveraging their algorithms and improving on the campaign setup, creative optimization, and better analytics to optimize ads, media and landing pages. Also SMEs are a big focus area for them.

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The 10 Most Valuable Digital Marketing Companies

Autumn Worldwide: The Social & Digital Way of Thinking

D

igital marketing is an exciting journey with endless milestones! Digital and social marketing business leaders are experiencing tremendous pressure to get online, embrace and start leveraging the social networks, create content, launch corporate and executive blogs, design new Instagram profiles, fill Twitter feeds with amazing content, build Facebook communities, embrace live streaming and the list goes on.

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It was my personal dream and a mission at Autumn to innovate and create new ways of understanding, connecting, synchronizing and engaging to realize true value to the brand, customer & ecosystem

You can’t just throw some digital websites, blogs and pretty images at the web and tweet them out. Media spends for your social spaghetti content are also not going to solve the problem. You need to get your marketing, digital, social media marketing and branding efforts aligned to business goals, integrated and rocking real measurable results. You need key performance indicators to measure and optimize your success. There is no way around it. If you want to succeed in business today you need

Anusha Shetty Co-founder & CEO

JUNE 2016 |


The 10 Most Valuable Digital Marketing Companies

With clients across Delhi/NCR, Mumbai and Bangalore, Autumn is a new age communications firm, offering Social, Digital and Mobile solutions. In a rare combination, Autumn offers Social Media Listening, Social Media Outreach & Online Reputation Management services. Brand consultants at heart, with a zeal for new age communication, Autumn has its strength in insights, strategy, messaging and technology that not only bridges the gap between traditional and digital media but more importantly between ideas and technology. Autumn took birth as a traditional brand consulting and creative services firm back in 2005. They were early enough to spot the trend of “Social Media” wave hitting Indian marketing scene, in many cases the leading platform of content marketing today. To be precise Autumn took a rebirth in late 2009 to spot opportunities in Social Media Marketing, by 2011 they were the hyper-specialized social media marketing company.

An idea driven by consumer insights is our approach. Applying this idea in the digital and social space is an art and a science. This can be measured only by the power

and advertising experience, and a trans-national career, across India and the Silicon Valley of America, Anusha Shetty is the Co-founder &CEO of Autumn Worldwide, a hyper-specialized Digital & Social Media Marketing company. Anusha is a Brand specialist at heart. In her current role, she is responsible for Organizational Growth, Innovations, Planning and Operations. Prior to this, Anusha has held a number of progressive assignments in advertising & marketing and has served for brands like Intel, Titan, Unilever, Honeywell etc and in globally reputed agencies, Lowe and Euro RSCG. Foreseeing the future, Autumn wants to become the most valuable social media marketing firm in the world. They are in the business of customer centricity led by engagement. Spotting the trends early and adapting to the everchanging business dynamics will keep them relevant to current day business.

of 2 way communication

to plan your work and work on your plan. That is the reason why one needs an expert digital and social marketing team to map out a result-driven and effective strategy to grab the most eyeballs.

With over 20 years of marketing

|JUNE 2016

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CXO Standpoint CXO Standpoint

Undeniable Significance of Content Marketing

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dvertisement industry has always been striving to sell the brand or product in the most impactful way. Since the window to communicate about the product is less than 20sec, attention is usually sought through celebrities or emotional angles. Over 20 years of watching TV commercials and over 10 years of YouTube prerolls, the customer has had enough of such “onthe-face” communication. He has mastered the art of switching channels and clicking the “Skip” button. Brands need to think beyond the traditional framework to reach out to their customer. The current target segment is not gullible enough to believe what works for photo-shopped celebrities will work for them and bring “happily ever-after” in their lives. They need to communicate without sounding unbelievable. Another development that has quietly gained momentum is digital content consumption. It has reached out to large audience thanks to smart phones and the 3Gs/4Gs and popular apps like

Cauvery Adiga is the Co-founder & CEO of PK Online and over the past six years has handled multiple roles from HR to product development. She has played a major role in creating the foundation of the PK Online business.

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Cauvery Adiga Co-founder & CEO PK Online Ventures Pvt. Ltd

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CXO Standpoint

Facebook, Whatsapp, YouTube, etc. People not only consume content, but share interesting ones in an unabashed way. Memes, Images, 2-3 minute video clips around humor and nostalgia gets lapped up by the ever online consumer every hour. Word of Mouth has now gone Digital!

“Our ad network and content creation teams work with brands to help them connect with consumers”

No high-cost productions, no celebrity tantrums, all that matters is an interesting story executed well. It’s as simple as shoot and share! If it works, it will be trending in a few hours, if it doesn’t, no sweat, the next one is already being made.

Truly Useful Information to the Customer It’s only logical that Brands use this route to reach and engage with their audience. Here comes the merging of content and marketing. It started with Advertorials, Blogs and has now transitioned to full blown “content marketing” (Notice the A, B, C connection?). Content marketing is where the focus is on providing truly useful information to |JUNE 2016

the customer brands while subtly plugging in the brand element. It can be an article about travel tips with an online ticket booking brand plugged in or a hair styling video where a particular brand of shampoo is used. Such content is placed strategically in destinations where the audience frequents. It typically does not involve any celebrity or unreal promises of overnight changes in your life.

The impact of such marketing would be for a longer duration as people consume useful content multiple times A huge advantage for brands is that they don’t have to pay for every 10sec their content is viewed . Such content is also shared thus enhancing the “reach”. Low cost production, Retention and Reach-All this in one medium What more can a brand ask for!

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The 10 Most Valuable Digital Marketing Companies

Bee Online: Go Digital!

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oday, Digital Marketing is no longer an option for business, but a necessity. Digital marketing is often perceived as a value addition to the marketing plan whereas; it is the core of the marketing strategy. Now, in the social era, it has never been so easy to express an opinion. But in reality, the digital world is becoming a platform where your consumers and employees spend a major part of their time. People are always connected to it through their devices; accessing emails, connecting or interacting on social media, reading the news, or simply viewing viral videos.

Bee Online have combined Traditional, Digital & Social techniques & helped more than 1200 brands to flourish online. Typically, they cater everything right from Search, Social, Affiliate to Website Development, Software

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With constant technological innovation, organizations face challenges in reaching out and engaging with their audiences. But Mumbai based Bee Online Company’s digital marketing services combine advanced technology, inbound marketing offerings, and innovative content strategies to help clients reach their target market and increase leads. They have a better understanding of audience and market compared to standalone digital marketing agencies.

Hiren Joshi CEO & Co-founder

The Digital Company that keeps promises

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The 10 Most Valuable Digital Marketing Companies

The Artisan behind the Idea Drawn from deep expertise and leverage, Hiren Joshi, CEO & Cofounder of Bee Online established the company into a 360 degree digital activation company that integrates compelling content with the latest technology and emerging platforms to achieve better results. His vast experience of 7 years proves him to be a good enterpriser as he knows how to run effective and successful business. Till now Hiren has helped 500+ brands to create buzz online and to grow their business online. He has worked for brand's like Philips, Baskin Robbins, Sahara India Pariwar, Faasos, Quikr, Starbucks to name a few. He has been a consultant for more than 200 clients. His core adjectives includes; a good planner, strategist, leader. Hiren is totally dedicated towards what he does and is passionate about his work too. Being a modest personality, he takes care of everyone in the company on a personal level (even of the sweeper). Making people happy by doing little gestures & appreciating them for the work they do is the best thing about him. His day never ends until and unless he has made someone smile in that particular day. Although he isn't

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available for most of the time in office due to his power-packed calendar but whenever he is there, he makes his presence felt.

I would like to say that they should not have “preoccupied brains” and should always take decisions basis the situation as against what they had pre-decided and should have a “can do” attitude even at bad times which I feel is missing among the young entrepreneurs. Also, he/she must try to gauge the current levels of the company & basis that should be able to define future milestones of the company

Development, and Mobile Apps. In 2015, they aligned PR in their beehive too. Make their client's sales a lot more profitable is their key feature. Bee Online does their job seriously while following strict development processes. Client’s satisfaction is their main motive as they don’t proceed further in the project until client is really satisfied with each step of development process.

Sharing his company’s unique thing that is served along with rest of the services is their PHD model to each client they cater with: Passionate (P) Whether it’s about making a website or making a cake they do it with passion,

Hardworking (H)- Always complete their tasks on deadline. Sometimes they try to deliver before the deadline and Dynamic (D)-You can expect a lot from their Project managers. He can even help you to make your smartphone run faster. Moreover whether it’s Sunday or any holiday Bee Online is always there for their client when they need them. Also, treating their team as a family helps them in going towards next levels. As far as competitors are concerned, Bee Online believes they themselves are their biggest competitor as they keep challenging themselves to achieve the projected benchmarks. Foreseeing the Future Bee Online had a vision right from the start to support Mr. Narendra Modi's “Digital India” mission. Being inspired with the mission they decided to make digital marketing accessible and affordable to all business segments. So the ideology is simple, “Bigger Results with small invoices”. The future is a murky world. A good way to make sense of it and give structure your thinking towards planning for different eventualities is to think about different scenarios. To have one stop solution company where the client feels comfortable to outsource the complete AOR package with dedicated account manager is definitely a good idea. And the digital marketing industry has an unimaginable future as the graph of emerging startups and Digital India is going to be in the bullish phase in the coming years.

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The 10 Most Valuable Digital Marketing Companies

dotConverse: A Specialized Marketing Agency Reinforced by Strategy & Analytics

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n today’s modern era, web-savvy smartphone junkies are generally spending more time online than reading magazines and watching TV. These radical changes in consumer behavior are affecting the marketing strategy, and ultimately bringing the ways about the convergence of direct marketing & mass marketing. At the same time, with diverse digital touch points digital marketing is gaining popularity across the customer base in a cost-effective way to improve customer connect.

dotConverse services include End to end social media marketing, 360 degree Paid Marketing through search, social, email and retargeting. They are providing Content creation and propagation in various formats like Blog, Videos, Infographics, Slideshows, Cartoon strips etc.

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Since we live in a real time world now, conversations over social and mobile platforms are the key to an effective marketing practice for any brand

With focused and strategic thoughtprocess and camaraderie, dotConverse was founded in October 2012, in Delhi NCR. The company was started with with just one client, and a vision to provide outstanding services in social media & digital space and some desperation mixed with brimming confidence to do great work and grow large. It took them a little more than 2 years perhaps to grow to working with over 2 dozen clients, win an award and multiply their earnings by 15X.

Saurabh Pandey Founder & CEO

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The 10 Most Valuable Digital Marketing Companies

Saurabh Pandey, High-Flyer of dotConverse Saurabh Pandey, Founder & CEO of dotConverse, has more than a decade of experience in Media, Technology and Telecom companies like Google, Bharti Airtel and Ibibo Group. Prior to starting dotConverse, he was working as a Chief Operating Officer at OLX India. Saurabh Pandey is also one of the top 5 writers in the world on Quora on the subject of Online Marketplaces and Classifieds. dotConverse works like a global big 5 consulting agency, like KPMG. The company focuses a lot on analytics and metrics, which differentiates them from their peers in the race of competition. The company offer end to end services- strategy to execution and management and results. dotConverse works like a bespoke agency - crafting a unique strategy for each brand that it works with so that the brand occupies a unique space on social and digital platforms. Idea behind dotConverse Saurabh was a passionate blogger, and he had started writing blogs on digital marketing in 2008. He posted his blogs to create engagement and impact in digital and social space. As a result, he received various queries from marketers seeking for valuable advice to their business. One of them, Namrata Dhar, former marketing head of Heidelberg heard about Saurabh that he was contemplating on starting a social media and digital agency, and |JUNE 2016

she asked him to handle her company’s Indian account. Which became a turning point for Saurabh in his entrepreneurship journey with his venture dotConverse - a specialized social media and digital marketing agency reinforced by strategy and analytics.

We’re a team of social media enthusiasts, designers, strategists, marketers and coders working to create beautiful, user-friendly digital experiences for important causes and we passionately believe that design & technology can be a powerful force for change

In addition, the company provides Online PR, Webinar Marketing and Creation, Online Reputation Management, Website, Landing Pages, eMailer designs, Mobile App Store Optimisation, Analytics & Audit, and UI design & Implementation.

Research and Thought Process dotConverse believes that the research and thought process led strategy for a brand, which is very critical. The company devotes a lot of time in creating the right content and interaction strategy. Also, they are passionate about analytics and metrics. dotConverse has a dashboard that tells their clients not only how good are they doing in terms of reach and engagement, but also how are they benchmarked against the competition. They review their plans on a regular basis and work every quarter and transition to the next level of execution. Which helps their clients stay put on a leading position and helps dotConverse in winning their trust for

long term business relationship. dotConverse provides their clients with strategic consulting support for their product, also provide strategy and marketing supplemented with the bestin-class execution. The company is recognized as one of the very few agencies in India who have an expertise in Social & Branding as well as Performance Marketing. Their clients get a global class strategic support coupled with branding and performance execution. Most of the clients of dotConverse are engaged with them more than 2 years now. dotConverse started as a pure-play social media agency, however, has graduated to doing cutting edge work in areas like Explainer Videos, Blog writing and management, Research & Presentations, Video Surveys & Testimonials, Paid Marketing. dotConverse won an award by VIT Chennai and Think Media Inc. in 2014, for outstanding social media campaign of the year and got nominated as one of the Top 20 Digital agencies to watch for in 2015. Today, dotConverse is delighted to work with top of the line clients in various categories like: Carl Zeiss, Heidelberg, Sehwag International School, Sehwag Cricket Academy, IIFL Realty, Resurgent India, MindBox, Tyrone Systems, just name a few. The company has an opportunity to cross-sell their various products to each of these large clients as well as win other players in various verticals. The company visualizes themselves with a very fast-paced growth in the coming future.

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The 10 Most Valuable Digital Marketing Companies

Fruitbowl Digital: The Perfectly Fresh Detox for Your Brand

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n today’s rapidly changing digital world, every company wants to be better. As digital media is dynamic in nature, we need to stay updated with the ever-changing platforms and everything that comes our way.

Faisal Amin & Dedeepya Reddy Co-founders

Stressing on the motto ‘Survival of the Freshest’, Fruitbowl Digital was established in 2010, and has worked with over 300 clients including some of the most reputed brands of the country. The company continually strives to provide the best digital marketing solutions.

Fruitbowl Digital boasts of a team of 100+ people spread across 6 locations, this talented team full of creators, doers, organizers and overall spirits of pure enthusiasm, represents Fruitbowl Digital among 1200+ agencies to the top 10 in a span of 6 years. The

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We believe in providing a multitude of creative strategies that are beneficial to the client after an extensive research & systematic work process

Fruitbowl Digital is a full service Advertising Media Agency with a digital first approach and provides services like - Branding & Communication, Research & Strategy, Social Media, Production & Design, Digital Media Planning, Integrated Marketing, Mobile Apps, Online Reputation Management, CRM and Email Marketing, Web Interface Development.

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The 10 Most Valuable Digital Marketing Companies

company feels lucky to create something beautiful and unique almost every other day, build brands and design websites for talented people from all around the world.  Faisal Amin, Co-founder of Fruitbowl carved his way as a Young Turk in an industry full of veterans. Realizing the fact that decision-making processes in big places had been often a tedious process, Faisal aimed to find ways to do cutting-edge work even in the face of such scenarios. Cutting out unwarranted time on discussions and meetings, he focused more on getting result oriented decisions with low time slack, which resulted in Fruitbowl Digital, putting out the freshest campaigns, media strategies and solutions. Faisal has been featured in the list of Top 50 Digital Marketing Professionals in India, including the many other recognition and awards won by Fruitbowl and the team.

foolproof plans and blueprints in order brands and their customers. Fruitbowl’s to provide clients services that are brand management theory postulates worth their buck. establishing strong interpersonal relations with clients, to acquire a Compelling ideas come from those substantial understanding of what they visionaries, who make their brand want, so as to give them what they unique from all others. Dilip Jain, need. Group Account director; Rajdeep Patil & Marcos Wylde, Creative Heads; In Sync with Creativity and Brijesh Solanki, Marketing Head; are Strategic Thinking the most responsible persons for The company is not money driven, but fetching success to Fruitbowl. gives priority to their clients and for that they have passionate teams, who are zealous towards their work.

Detailing is what sets a great piece of work apart from something that is just good

Fruitbowl help to increase their clients reach with kickass communication, help them with branding and product awareness, provide a better and fresher outlook and help in strengthening their ROI.

Fruitbowl Digital has had the privilege to work with some of the most sought after brands of the country like – TATA Group, BMW, Mahindra, Reliance Dedeepya Reddy, Co-founder of Group, Zodiac, Jain Irrigation, Fruitbowl, pursued her integrated Vadilal, etc. and expecting to grow in other countries such as Dubai. The MBA in e-commerce, she envisioned a company helps startups like Utopian future in an e-commerce ecosystem Fruitbowl Digital, Unified Business Media to grow and nurture with their when people were not even aware Solution Provider set of skills that they can use for them, about it. A dynamic leader, she was Fruitbowl Digital is growing each year. along with helping non-marketing quick in finding her calling and rose to The basic idea is to partner with clients startups to expand their portfolio. be her own boss. With the desire to as a unified business solution provider Setting up their own startups for B2C create something beautiful, because they believe when an agency is also their agenda. Dedeepya(DeeDee) along with Cois not associated with their clients, they founder Faisal Amin setup Fruitbowl, may lose interest in the future and Fruitbowl’s young, talented and formed to create fruitful and engaging hence they may not be able to perform passionate workforce pushes towards experiences for brands to bring them their best but they have retained the realizing objectives in a creatively closer to their audiences. central idea for about 7 years now. infused, free flowing environment where ideas spawn and bounce from At Fruitbowl Digital, DeeDee acts as every direction. The synchronization an anchor and guide to her employees. Fruitbowl’s dexterity to understand between the various creative and She actively initiates and engages the what is good, tenacity to strive for better and their perseverance to settle strategic departments of Fruitbowl talent pool in brainstorming sessions only for the best, sets them apart from Digital plays a major role in the still and discussions, often becoming the source of inspiration for great ideas. As the squash of digital agencies. They are formulating success story of the company. Head of Strategy & Media, DeeDee is in a constant pursuit of acquiring the better perception in order to shape the responsible for devising the most most unique experiences for their

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CXO Standpoint CXO Standpoint

Digital Marketing: Breaking the Span of Product Life Cycle W ith the ever existing complexities and challenges in today’s market scenario, it is often difficult for firms to understand and assess the reach and profitability of their product. However, it is important that we learn about them and then use that knowledge to further enhance our product offering.

So, in order to know about these aspects, product life cycle management is an easy and important tool. As it breaks down the complexities into product phases and enable targeted and measurable understanding of the product. Each stage has its own significance, costs to be incurred and certain specifically defined set of activities to be performed for promoting the product or service in that particular stage. However, with the advent of Digital Marketing, the earlier present geographical barriers are no more in place and the response time has shortened. Digital Marketing has also changed the way marketer earlier used to plan the activities for promoting their brand. Digital Marketing has an impact on each and every stage of Product Life Cycle. Development Stage A development stage is when management of an organization has planned on launching a new product or service, but are toying with the idea as to whether or not can it be successfully marketed. During the development stage, the organizations used to conduct consumer research and then they had to wait for weeks and at times a month or two to get the feedback on the research conducted. But, with digital marketing decision makers can get feedback in a time span of just two to three weeks. Yes!

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That’s right, because with digital marketing it is now very easy for research organizations to digitally circulate their research questionnaires to a large no. of audience in a matter of few seconds.

Introduction Stage The introduction or launch stage comes once the response of the audience has been received, processed, and disseminated in form of feedback. This is the phase when an organization actually launches a product and the entire focus is on building the brand and generating awareness about the product in the market. Generally, the time span of the product depends on the marketing channels targeted and the product itself. But, with Digital Marketing and its tools one can easily create brand awareness within the targeted groups. Tools that are used are content marketing, social media promotions and paid banner ads and a number of other SEO activities which help creating awareness of the brand. During this time the focus is on creating a user friendly and informative website and has very crisp content related to the product. Growth Stage Once the product has been successfully launched, growth stage comes into play, that is, during this phase the demand of the product rises and the focus of the marketers is to reap the benefit of the rise in demand for the product. It is in this phase a lot of promotional activities are conducted to attract more and more number of customers. The customer base at this stage is not limited to the core target group, but is widespreadPast tense. A number of avenues through which product or brand is promoted are banner ads, video feeds, blogging, informative articles, PPC JUNE 2016 |


CXO Standpoint

2. 3.

4. 5.

Brand reinforcement through cost effective ways such as email marketing Offering incentives for a specific set of people, say for example, devising a promotion strategy only for Facebook users or Instagram users Offering value added benefits to customers Dedicated SMS campaign, etc.

Decline It is the final stage in the product life cycle, which occurs due to a number of reasons that is either new and better products are available in the market or the customer preferences have changed. During this stage few possible decisions can be taken by the marketer, that is either to discontinue with the product or launch a brand new product with better features.

Mr. P K D Nambiar Director & CEO Flag Communications campaigns, social media optimization through Facebook, Twitter, Instagram , etc. Maturity The maturity or the stage of saturation is the longest phase of the product life cycle of any product. It is at this stage that the marketers of the product need to introduce new variants of the product in the market to elongate this stage and to prevent the product from a sharp decline. During this stage the number of competitors are high in the market with product which are either the exact substitute for your product or are have something extra. With the help of digital marketing business organizations can easily elongate the maturity stage with highly effective strategies, such as 1.

When the demand for the product is in slump, through digital marketing campaign you can easily market the product with no extra cost, that is if you plan to exit the market it will help you dissolve your remaining inventory buy running discounts and promotional schemes and when it comes to launching a new product all together in place of the existing one, digital marketing will assist you with launching the product to your loyal set of customers without extra cost. Study of a product through ‘Product Life Cycle Management’ offers a number of benefits such as it helps in focusing on the product keeping your target group in mind, it enables you to quickly identify potential sales opportunities and revenue contributions, it enables decision makers to enhance their product offering and understand the demands of their customers. It also helps save time and cost and lastly, it will enable marketers to attune to the trends in the market along with competition study. Digital marketing has huge potential and its all about the right strategy that will help you grab your share of the market.

Tap into new market segments without incurring extra costs |JUNE 2016

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The 10 Most Valuable Digital Marketing Companies

Ittisa: Future Ruler of Digital Marketing

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igital marketing today, has become a vast arena which continues to expand rapidly. Your company needs to formulate its digital marketing strategy carefully before jumping onto the next big trend that becomes hot. Digital Marketing is all about driving the right audience to your website. In the digital era, if you don't think of your online brand image, you are at huge loss. Digital marketing done with right strategy and tools can help increase your online reach at great pace.

Ittisa is the first ever ‘all girls’ Digital Media agency. Founded in June of 2014, Ittisa aims to rule the creative world with its highly creative and passionate team. It provides a platform for women to pursue their ambitions while getting an equal opportunity in

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We love the work we do here because we adore the Digital world and we know that our ideas & strategies make a difference

Digital marketing plans do not work by fluke. A marketer under that impression might get a few lifts here and there. A digital marketing strategy needs to be a practical, actionable design that has the potential to take your brand to the next level. Ittisa is one such growing Digital Marketing Company in Bangalore that focuses on Design, Digital & Analytics along with Technology.

Sneh Sharma Founder & CEO

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The 10 Most Valuable Digital Marketing Companies

Ittisa’s objective is to make clients create a mark in the digital space with crisp strategy, excellent designs & great content. They utilize the advertising space to help businesses ease into the list of the most easily recognizable brands. All their projects are creatively inspired and technically & analytically empowered. Debonista behind this girl’s gang of digital media agency is Sneh Sharma, Founder & CEO at Ittisa. Sneh jumped in the digital arena young, at 19 she got an opportunity to work for a web product start-up in Bangalore. This marked the beginning of her professional journey. From then onwards she has worked with a number of digital marketing start-ups and multinationals, developing a strong understanding about the industry and what works and what doesn’t in the space of Digital Media Marketing. When Sneh was 23, she co- founded a digital marketing firm, building it as a nextGen Media Agency with a perfect blend of Creativity, Technology and Analytics. Sneh is known for her creativity, objectivity and relentless pursuit of perfection. She has envisioned and implemented numerous successful campaigns and helped devise Promotional and ORM-focused Digital Media strategies for clients worldwide. Her burning desire to be the best and a ‘never take no for an answer’ approach have earned her the

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respect of her clients and her team alike. Her passion for the Social Media started early from her college days. Having worked her way through college, she developed a strong understanding about the digital space and along with that, a keen sense of what works and what doesn’t in the space of Digital Media Marketing.

We strategize your marketing to reach your potential customers, enhance your brand name and boost your returns

workspace. At Ittisa, there is a unique captivating mix of innovative ideas, diligence and the right sprinkle of creativity!

Now, two years later, here she is, after setting-up her own team of first ever ‘girls only’ Digital Media Agency. Sneh and Ittisa , within a very short span of 2 years, have grown to be better known as the ‘Avengers of Brand Management’. They are truly fortunate to have on-board some of the major names in the industry such as such as ITC, Vijaya Bank, Airtel, Hyatt

hotels, Emami, the biggest African conglomerate Mara Mentor to name one from their growing list of clientèle. Sneh has handled clients such as, Schneider Electric, ICICI Fellows, Tuborg, Tata Building India, Bajaj etc. Recently, Ittisa partnered with LeanIn.org and is looking forward to change the trajectory of women workers and create a better world for everyone. Ittisa doesn’t on-board clients but it onboard partners. It never works like an agency instead works like an extended marketing team of its clients. Ittisa’s this approach helps it to build deeper and stronger relationships with clients. Additionally, Ittisa is always mindful about the client’s end goal and that’s where it adds value to the entire business. Ittisa is doubling in its size year on year; clients love Ittisa for the work it delivers. And it’s all because of its team members, who are continuously working for their company’s growth. Future is also exciting as this Indian chain Ittisa is expanding outside India and is going beyond digital in its offerings. As the Industry is also certain to grow by leaps & bounds in the coming years, Ittisa too will experience the same. Since, the journey has been highly eventful so far, it expects nothing less for the future and Sneh & her team handle anything thrown at them head on. Ittisa wants to make sure that they it stays on its path of doing some amazing work while keeping it edgy and creative.

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The 10 Most Valuable Digital Marketing Companies

JAZZAP DIGITAL Anything And Everything Online

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ith the evolution of modern technology, digital media is constantly in an ebb and flow of change. The things that were relevant to us a year ago are now considered obsolete. And in such a fluctuating market, marketers should keep up with these changes and stay on the cusp of the next “big” shift in digital media. Evolution is a natural part of any thriving industry, but even in the digital era, few can rival the speed at which marketing has continued to change - adding new capabilities, platforms and best practices. Mentioning the achiever following these practices, Jazzap Digital, is a 360 degree online marketing agency based in Mumbai that provides online/digital marketing services all over.

Ali Shaikh & Zohair Shaikh Co-founders

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Jazzap Digital suggests that things need to be simplified for the generic masses out there that are getting pulled in turmoil created by the cybercrimes

The team at Jazzap Digital is fanatically crazy for what they do and is known for the passion for their work. They are a fast growing team of young digital marketing professionals, ready to swiftly take on every challenge brought to them. Jazzap Digital constitutes to be an innovation obsessed group of people that crafts wonders for their clients. If you don’t believe them, come join them in a weekly

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The 10 Most Valuable Digital Marketing Companies

Wednesday session discussing about the new trends and ideas in digital industry. And this is one of the various activities that they do to keep their culture and growth going. The team at Jazzap Digital can be only defined with the term “Digital Enthusiast”. Whilst they’re at work, they’re keenly, passionately, insanely, frantically and crazily in love with everything they do as “Work is Worship” for them. Pioneers Behind Jazzap Under the leadership of visionary Cofounders, Ali Shaikh and Zohair Shaikh, Jazzap was established. Born and brought up in a business background (renowned heritage footwear manufacturers) Ali always had the flare of business from childhood. The penchant for technology brought him into digital marketing and now he has an experience of 5 years. Zohair belongs to a working background. He started working with the digital marketing agency in the first year of college and since then he has hung on to it. Having an experience more than of 7 years in digital marketing he has worked with one of the biggest names in the country.

Graphic Designing, Lead Generation, Launch Activations, Influencers Meet up, Email Marketing, SMS Marketing, Video Creation and Marketing and many more. Jazzap Digital enjoys working with fun brands and is extremely proud and exceptional to have worked with Mahindra Insurance Brokers, Urban Ladder, Oster India, Majestic MRSS, MRSS INDIA, AtoZ Home Furnishing, Minawala Jewellers, Dubai Festival In Mumbai, Neptune Builders and Developers, 3M Car Care Mulund, Juicy Jelly, Nargis Dutt Foundation, Cuff and Button, Balzo, SJ Promaan, Parcel Express, Queens Emporium, smmart and many more.

Everything you need in Digital Media Advertising is prepared and dished out at Jazzap to meet your business objectives

solutions for the clients. They have created a niche brand for them and at times, Jazzap selects the clients they want to work with and ensure to build a lifelong relationship with those clients. Everybody likes a little bit of extra and they are an agency who believes in giving that ‘extra’ to clients. In short, their culture is what defines them. Digital marketing industry is obviously growing at a very fast pace globally. Evolution is that bug that doesn’t allow you to sleep whole night till you come up with an answer to beat it; and that is how they are growing and finding their way out of every situation. The nice thing is that Jazzap Digital believes in consulting ideas and issues with each and every member of the team, even the clerks. They also believe in educating the clients who are not aware of certain things in digital marketing.

Industry as Jazzap Foresee Things are growing and newer technologies are coming ahead. With newer technologies new platforms for marketing will appear. Jazzap believes this to be the onset of digital era. The possibilities of evolving digital marketing technologies are immense and that’s what excites them. Jazzap Anything and Everything Online will get to learn more and offer more to While explaining this in one statement, clients. Five years from now, Jazzap Jazzap’s motto is “Anything and will set up its base in two different Everything Online”. But in detail, they countries at least and the idea of do Search Engine Optimization, Social serving clients from various cultures Media Marketing, Branding, Logo Jazzap’s Strategy and geography makes Jazzap look Design, PR & Online Reputation Jazzap believes in maintaining Management, Web Development, transparency in business with clients at forward to future. Mobile Application Development, all levels and it’s in their culture to push UI/UX, Software Development, their limits to the last extent to provide

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Market Dashboard

How Digital Marketing Companies Differ From Other Companies

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critical elements, its marketing and promotional needs to some other company. Unfortunately, they miss the concept that it really does make an impact and give the results they expect, when things are handled by a bunch of specialists.

Most of the business owners do not understand the real implication of hiring a professional digital marketing firm because they are too skeptical to handover their business

Digital Marketing is Equivalent to Collaborate with Different Team of Specialists In a broader sense, when you hire a good digital marketing company, they first try to get insights of your business needs, and then define strategies considering all factors of website credentials, existing marketing processes, business strategies and other features. Working with a single digital marketing firm is equivalent to collaborate with different team of specialists from various groups of web promotion, SEO (Search Engine Optimization) analysis, content

o survive in today’s business world, having a strong online presence is very important. Just having a website is not enough to establish an online presence. It requires multi-disciplinary methodology to integrate marketing strategies into various technical channels through search engines, social media, email campaigns and other online marketing tools. It is not possible for every business owner to spend time or resources on different marketing aspects and that's where they find it worth having a good digital marketing firm that can add value to their business.

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Market Dashboard

management, client serving team and SEM (Search Engine Marketing). The key experts from each specialization work together with other teams aggressively, to do the in-depth analysis of existing website credentials and focus on delivering results that make solid positive impact on clients’ business. It is also true that, the responsibility of final outcome is distributed equally among all teams, and the performance of one team is definitely going to affect the functionality of others. Where Some Digital Marketing Firms Face the Real Issue Not all digital marketing firms work on the same strategy to deliver the results for their clients. Instead, some firms face the real issue in understanding their client expectations and come up with ideas that contradict with the requirements, which eventually leads |JUNE 2016

to zero impact on client’s websites. While others have minimal talent and expertise to identify challenges for each client and offer the same solution for different marketing needs. On the other hand, some digital marketing service companies succeed in determining the real issue of the client, but ultimately fail to offer accurate advice due to lack of exposure to various digital marketing methods in a practical manner. Overall, it is quite difficult to understand the framework of each digital marketing firm, but the right one always think out of box and execute different approach for each client in solving their problems. Difficulty in Finding A Right Digital Marketing Firm Lately, the digital marketing industry has become extremely competitive and everyday hundreds of companies are popping up by offering services in web

design, email, SEM, SEO, PPC or content marketing etc. Similarly, there are also growing number of clients that are looking out for best digital marketing firms who can take up the challenge of fulfilling their marketing needs and bring in good results for their business. Many clients look for the company credibility when selecting the digital marketing firm and try to match up the industrial experience with their own business requirements. Sometimes, they even cross-check the existing clients to confirm if the company has worked previously with the similar business challenges. So, once the client acquires confidence on the caliber of the digital marketing company, they won't even hesitate to adjust the budget to accommodate their services.

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The 10 Most Valuable Digital Marketing Companies

Make My Brand Social : Humanizing Brands and Generating Huge Revenues Through Strategic & Well Planned Digital Marketing

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oday, there is a need of powerful digital presence, as consumers are quickly shifting their method of search-to-purchase-toservice decision-making from offline to on-line. Even companies ought to embrace this shift, to ensure their success in building their brand within the age of digitally-empowered consumerism.

Make My Brand Social: The Top Management Make My Brand Social was established under the dynamic

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Return on Investment along with “Out-Of-TheBox” marketing ideas is one of our biggest strength and reason why several MNCs love working with us

With an initiative to provide definite results from the online platform, Make My Brand Social was established. This one-of-a-kind marketing and advertising agency is headquartered in Mumbai. The company is a newfangled powerhouse of effective, distinctive and creative ideas and solutions. Their unquenchable thirst for novelty and uniqueness is what keeps them focused on maintaining their presence in the market. Make My Brand Social was founded in early 2010 with a mindset of providing ROI centric and Strategic Digital Marketing services.

Pancham Banerji Founder & CEO

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The 10 Most Valuable Digital Marketing Companies

leadership of Pancham Banerji, Founder & CEO. He is an advertising and media professional with vast experience in the creative domain, handling marketing and advertising of several Multi National Brands. The Director of Operations is Namrata Banerji who holds 8 years of experience in marketing and management and has worked with several top MNC’s around the globe.

and tiring; as reported by the company. Make My Brand Social: Known for creating Powerful Marketing Strategy Talking about their strengths, the Make My Brand Social believes that it company is known for their powerful is important to plan, but it is more and game changing ideas and execution. Everyone in the company is important to put the plan into beneficial action. Strategy and research form an encouraged to contribute ideas. The company's culture is really, what keeps integral part of everything they do for them going. It not only nurtures every their clients. Their strategy creation process includes a full Online and idea, design, and strategy to reach its Offline marketing audit and a strategic roadmap plan for strategy execution. Make My Brand Social: Core They analyze which marketing channel Services would be most suitable for their Our goal for every Make My Brand Social’s core services clients. These channels would include are Marketing and Brand Building project we undertake Social Media Marketing, Search Consultation, Social Media Marketing, Engine Optimization, Google Ad Search Engine Optimization and words, Email and SMS Marketing, Eis maximum ROI for Design. They also have other strategic commerce site development, Events to services, including: Public Relations, list a few. our clients and we Online Reputation Management, Pay can do this only per Click Campaigns, Responsive and In order to enhance client’s online E-commerce Site Development, reputation, Make My Brand Social also because we maintain examines customer experience about a Mobile (Developing Applications, Games & AD Promotions), Email brand and website usability and a high level of Marketing, SMS Marketing, Retail suggests tactics that are customized Store Interior designing and Event and instantly actionable, enabling deliverables. And yet, clients to meet business objectives and Management. satisfying ROI. we’ve only just Make My Brand Social: Challenges and Their Strength Make My Brand Social: The Present begun Make My Brand Social is one of the and the Future leading Marketing Companies in India. Make My Brand Social has a vision However, the journey towards being 2018, where they want to expand their one of the best in the country was services in South East Asia, Gulf & maximum potential, but also keeps never easy. As reported by their European Countries starting with them inspired to come up with creative Singapore. They are currently management, hiring right candidates and effective digital marketing for key positions was a big challenge expanding their services to help more businesses across India to achieve their as the digital marketing industry is still strategies, which enable them to branding, marketing and sales goals. evolving and candidates with relevant position clients as leaders. Make My Brand Social is currently and good experience were very few. The pillars of Make My Brand Social working on software which will The second major challenge reported who make sure only the best is simplify the process of buying and by the management was about the selling online using social media understanding of Social Media and its delivered to the clients are Sheikh Abdullah, Chitra Kodavoor, Megha platforms. There are couple of more impact on Small and Medium Scale strategic projects in development to Businesses. Building confidence about Parmar, Siddhi Doiphode, Mithil Pardesi, Sagar Dusa, Kollepalli ensure clients get maximum benefit the medium among these small and Swaroop and Awani Bohara. while working with them. medium scale businesses was critical

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# Hashtags

Digital Marketing Should Focus on Trust over Traffic O

ne of the most intoxicating measurements in all of marketing is “web traffic.” It’s measurable. It’s binary. We can actually do something to affect the results. It makes us feel good to see the “hockey stick” graph of all these new visitors surfing our site. But as any experienced marketer knows, for most businesses, nearly all of this traffic is represented by people who take a quick glance at our site and never return. They are tourists, not residents. And yet, there is so much emphasis on driving “massive traffic” to a website.

company gets by building up trust with their visitors and readers????

Millennials Won’t Tap The Checkout Button Unless They Believe You Millennials typify an astounding blend of media savvy, idealism, and skepticism. If they are keen on purchasing a product or service, they will utilize any tool readily available to research it. They will read reviews, and they will solicit the members of their social circle both online and offline for recommendations. Not just that, it isn’t only the products or services that they think about. Additionally, Getting more individuals to visit your site is something they need to think about the ways in which you operate worth being thankful for. More guests will at last transform your business. Also they’ll tend to know how you treat your into more change. However if you truly need to modify representatives if your political perspectives and different your changes, your digital marketing endeavors need to qualities adjust with theirs, and if you give back to the concentrate on creating trust rather than just boosting community. Most millennials are likewise actually activity. When you build trust and effective communication insightful and won’t make a purchase unless they feel with the people who visit your site or who read your blog, it totally safe in doing so. The good news is that while they implies that they believe in you. And what benefits a

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JUNE 2016 |


# Hashtags

are the tough consumer group to win over, they have a ton of cash to spend, and will cheerfully get the message out of their great involvement with you. As you most likely are aware, client testimonials are exceptionally compelling.

competing with one of the big guys who can buy the product in bulk. Luckily, if you have developed trust with a potential customer, there is a very good chance that they will ignore the efforts of your competitors and choose you.

Good Content From Trusted Sources Gets Shared Do you share all of content that you read or that you observe to be important? If you are like most people, you probably do not. There is a reason for this. You may read something or view something that helps you take care of an issue, that touches you, that makes you chuckle, or makes you gain some new useful knowledge, in any case choose not to impart that content to others. You aren’t doing this because of eagerness or apathy. Most likely your refusal to share that content has to do with your lack of trust in the person who wrote it. In many cases, this lack of trust is an aftereffect of simple unfamiliarity. Sometime it is because of terrible experiences. Eventually, social shares are seen as an endorsement of not just the content, but the producer or curator of that content. If you need those social shares to increase, your audience must trust you.

Build Trust, Gain Data You already know that an email address is gold when it comes to content marketing efforts. Obviously, that is from the perspective of a marketer. From client’s point of view, giving an email address can be quite intimidating. To them, it implies that giving a bit of data can be spread far and wide, and used to immerse them with spam. This means you are going to meet with resistance when requesting email addresses, unless the people you are asking, trust you enough to provide that information. Yes, you can offer incentives like premium content or discounts. However, those things won’t be nearly as compelling as having established a strong premise of trust.

Fabricate Your Top Tier Audience Through Trust You may have substantial number of adherents and get a tremendous measure of hits on your site. Sadly, the larger Winning Trust Gives You A Competitive Edge part of those individuals will have no effect on your From their inbox to their social media pages and then to the primary concern, straightforwardly or by implication. The ads that float to the top of their search engine results, people who will make purchases, share your content, and recommend you to their friends, are a small percentage of individuals are targeted with content marketing endeavors your followers that you ought to consider as your top tier for pretty much time they are on the web. If audiences are audience. This is the audience that you need to concentrate devouring your content in any way, they are probably on, and the audience that you need to grow. You don’t reading content that is published by your competitors. So, accomplish this by increasing traffic; you accomplish this what can you do about it? Ideally, your products and by getting your existing supporters to trust you. services are prevalent. Hopefully, your costs are competitive. However, that can be troublesome if you are |JUNE 2016

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Eatfresh’s journey towards success in the food industry Interview with Insights Success Q. Running a B2C venture is said to be challenging, it is also said that seeing success in food business is also not easy - What made you start Eatfresh and how has your journey been since? In 2015, we had built out Ovenfresh, a 50 outlet bakery chain in Chennai and Bangalore, and were serving over 8000 customers a day. We observed the emergence of online ordering among Indian consumers, and realized that we unique a unique advantage to capture consumer needs given our operating experience and learnings at Ovenfresh. We knew from our experience building a proďŹ table business, that the economics of this space would work only for a full-stack model where gross margins would be higher than 50%. The decision to launch Eatfresh was a straight forward one, given our strengths and scale of the opportunity.

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Rajiv Subramanian Founder Eatfresh

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From the very start, we have been focused on building a business that outlasts individuals. Which means we have to constantly maintain a balance between efficiency and hyper growth. Rich data helps us in all aspects; for example, in market it helps with deciding what the referral reward program should be or which locality we should do our leaflet distribution. We use predictive analytics to manage production on an hourly basis across all delivery hubs.

This has held us in good stead to emerge as the fastest growing breakout player in the full-stack space. The last ten months with Eatfresh have been exciting and with the efforts of a strong team, things have worked out very well for us. Eatfresh is growing at a fast pace, with over 10X growth in sales and 11 hubs added in Bangalore since inception. We have served over 50,000 customers since our launch in August 2015. Q. Explain what do you mean when you say Eatfresh is in the ‘food technolgy’ business - we are sure it is not as simple as putting a website and have people order in and the food is delivered? FoodTech or food-commerce is a very unique e-commerce business. Our

|JUNE 2016

product catalogue changes daily, the inventory is replenished on an hourly basis, we produce what we sell, and deliver in under 30 mins. That’s little crazy for an ecommerce business isn't it? Unlike traditional e-commerce, we have two huge spikes of order volume one around 12pm for lunch and 8pm for dinner. And, delivery has to be done within 20-30 minutes. So, imagine a system that has to orchestrate taking 100s of orders each hour, routing it to the delivery hub closest to the customer, then helping the team prepare and pack the right food for the right order, and then having a rider get it to the customer, all within 30 minutes or so.

We mess up one in every few thousand orders; but, it works mostly because we work around how tightly our systems are integrated, facilitating seamless data flows from one app to another. Order and other consumer data flows seamlessly through to planning, sourcing of each ingredient, and to production control as all our recipes are 100% system integrated. Q. Your counterparts have opened (and shut) their service in more than one city - you have been in the game for 10 months and are still in one city - Why so. We have been running multi-city operations for our Oven Fresh brand in Chennai and Bangalore for the past three years. Based on this experience, we believe that achieving in-city penetration is a true proof of scale, and is our current focus. In addition, ground work for expansion of Eatfresh into Chennai is being laid. We have recently signed up 16,000 sq ft space in Chennai to expand our operations there.

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Q. In our research and even talking to you, you stress on ‘Chef Made Meals’ - explain it to us Eatfresh.com is an online food commerce platform, serving a daily changing menu of chef-made meals, salads, desserts and beverages. Our technology-led full-stack approach combines quality supply, scalability & great unit economics. Our curated, 5star quality chefs operate from our commercial kitchens and we control the supply chain from procurement up to last mile delivery. Our model differentiates itself by being Chefcentric in approach -They are recognized both on our site and on each meal box served, fostering a relationship of feedback and curation between the customers and the Chefs.

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Q. In our conversation you shared that team ‘Eatfresh’ is not regular How do you hire? For managerial levels we look for individuals who are passionate about the business model and what we want to achieve. We have found that selfstarters with an ability to function independently work best in our setup. For junior levels, a good attitude and a desire to learn are key areas we measure for. Q. According to you, what is the future of ‘foodtechnology’ business in India? Proof of scalability in the full-stack space already exists - Jubilant Foodworks (Dominos India) became a unicorn long before the word was in

vogue, and similar opportunities abound in virtually every food vertical in India. The secret ingredient that dramatically changes the economics of the space is the ‘Full-stack’ approach to ondemand food. Full-stack food players operate a tightly controlled supply chain, managing everything from cloud kitchens right up to the last mile delivery to the customer. By doing so, we at Eatfresh are able to control and guarantee every aspect of the customer food experience, from ingredients, hygiene, packaging to delivery times.

JUNE 2016 |


SourceEdge is an authorized Microsoft Dynamics Partner for extending Microsoft ERP and CRM solutions to meet the needs of business. SourceEdge is headquartered in Bangalore, India. We offer Product licenses and Implementation services on Microsoft Dynamics AX, NAV and CRM. TEAM ATTRIBUTES 7+ Years' Experience – Microsoft Dynamics NAV, AX, CRM Multi Country Implementation Experience Team of around 30+ experienced consultants on Technical and Functional Stream 100% certified on Microsoft Dynamics NAV, AX, CRM Handled Rapid & Large Implementations Experiences in Vertical Solution Development , add-on Development

TEAM TRACK RECORD

TEAM COMPETENCY

The Team at SourceEdge has rich experience on both technical and functional on the following Microsoft Dynamics Products:

The Team has proven expertise on the following areas

Microsoft Dynamics AX Microsoft Dynamics NAV Microsoft Dynamics CRM The team with their past experiences on previous organizations fully managed Microsoft Dynamics Practice and done successful implementations including Successful implementation & support on Microsoft Dynamics NAV & AX to over 30+ customers in past 4-5 years Done successful implementations on the following verticals and has good knowledge on the following domain‌

keep your business going and growing with the tools you need to manage your financials, inventory, and operations

Retail Manufacturing Supply ChainOil & Gas FMCG Hospitality Food & Bewarages Achieved Positive ROI for most of the customers by ensuring business benefits out of the ERP Implementation

Upgrades of existing versions to NAV 2016 Upgrades of existing versions to AX 2012 R3 Upgrades of existing versions to CRM 2016 RTC, RDLC Custom Functionality Development on AX , NAV and CRM Online NAV & AX Integration with 3rd Party applications and CMS like Magento, Drupal Web Services Share Point BizTalk, ADCS Dot net Interoperability SSRS and SSAS Reports Education Vertical Development on NAV 2013

SourceEdge Software Technologies Pvt Ltd #3, Sahakari Vasathi Bhavan, S. Kariyappa Road, Basavanagudi, Bangalore - 560 004. INDIA. Ph: +91 08040720500, contact@sourceedge.com, www.sourceedge.com


The 10 Most Valuable Digital Marketing Companies

Moksha Media: Threading Together Your Versatile Efforts to Create an Enduring Brand

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igital media is continually evolving. With each and every digital platform that’s built, there’s an opportunity for marketers to share their message with a new audience. The marketers that refuse to evolve will find recurring challenges at every corner. The marketers that are agile and embrace these changes are the ones that will remain on top.

Moksha offers three primary services in the areas of Brand Strategy, Brand Identity and Brand Communications. They look at these aspects of Branding to help their clients in the ideation, planning and

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Our innovative work has enabled our clients to grow their businesses and often reach unexpected audiences, increasing not just their customer base but also directly enhanced their revenues

Moksha Media, with these competencies, works in the space of Digital Branding and helps organizations to grow and enrich their online presence. They work with the businesses to assist them reach their targeted customers with more accuracy and finesse. This they do, by creating a distinct identity for their customers which sets them apart from the competition, and creates an indelible image of their clients in people’s eyes. They help the clients realize their potential and undreamed possibilities by ensuring, they look at every single aspect of their digital presence.

Anu Veledandi P., Owner

JUNE 2016 |


The 10 Most Valuable Digital Marketing Companies

execution of their digital branding goals. Currently Moksha’s niche is Healthcare industry, and some of the best and biggest hospitals are their clients.

Furthermore, when they work with a client, they are truly involved in their company and growth story. They believe in working with clients as partners. This changes the equation from being that of a client-vendor to one of trust and commitment. This Ethical Leadership at Moksha Anu Veledandi. P., Owner of Moksha helps them understand their needs better and thus consistently deliver Media, forayed into the world of better results than expected. branding, post an MBA in Marketing and International Business in 2002. A highly-motivated individual, she then decided to explore her love for Moksha works not just branding and digital marketing by launching her own company. Moksha to create an online Media was formally registered in 2007. presence for a brand From then, Anu’s work over the years has helped many organizations, but ensures the particularly in the healthcare domain, establish a robust presence online. client’s brand

Moksha Media is a leader in its own right for its advocated strategic digital marketing when few people took the online experience seriously, unaware of what was coming in the years ahead. And with the ushering of the digital age, companies are now more enthusiastic about the online space and Moksha has helped many organizations create a unique identity for themselves in the digital media - web, social and mobile.

message has been communicated in the best possible way through the most applicable and latest digital mediums

ourselves as one large family and importance is placed on every individual’s ideas and opinions. Focusing on the welfare and growth of our employees is an intrinsic process and has helped us grow immensely over the years”. Dedicated focus, unwillingness to compromise for anything but the best, on-time deliveries, transparency, a motivated partner; these are some of the benefits clients get from Moksha. Moksha, Responsibly Futuristic Moksha Media is focused on taking their strengths to newer clientele and newer industry domains. Their aim is to ensure that they are the best in the business. Providing great service and ensuring customer satisfaction is the essence of team Moksha Media.

“Another notable aspect of Moksha Media is our focus on giving back to society. As responsible citizens we must serve in whatever way we can and hence Moksha using its proficiency in the digital space is working on creating a geriatric portal for the elderly citizens. This portal will help them find assistance and advice in areas of health, legal work, financial “One of the most important things we advises, etc. The plan is to also create a As someone who has been in the have learned during these years is to be Mobile App for their assistance digital and branding space for years, especially in times of emergencies,” confident about ourselves and our Moksha knows the pulse of the desists Anu. ability to achieve our dreams. If you industry and how it is constantly don’t believe in yourself and your evolving. As the online space is ideas, you really can’t expect others to! Though Moksha’s current focus has dynamic, Moksha ensures that it keeps We also place tremendous value on been on Healthcare, they are hoping to up with the pace of the media. Also, expand to other industries with clients integrity and being ethical in the way their team consists of individuals who the business runs,” remarked Anu. spread across the globe. Their focus, are the best in their field of work and thus is on attracting new clientele, both Moksha offer them the flexibility to She added further, “And here I would start-ups as well as established work online from wherever they also like to stress on the value Moksha companies. choose to. places on its employees. We see

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Insights success The 10 Most Valuable Digital Marketing Companies  

To survive in today’s business world, having a strong online presence is very important. Just having a website is not enough to establish an...

Insights success The 10 Most Valuable Digital Marketing Companies  

To survive in today’s business world, having a strong online presence is very important. Just having a website is not enough to establish an...

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