Challenges Retail Industry is Facing in India

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Challenges Retail Industry is Facing in India

The Indian Retail industry is one of the top five retail industries in the world and has emerged as the most dynamic and fast-paced industry. It accounts for over 8 percent employment and around 10 percent of India’s GDP. The Indian Retail Market is expected to nearly double by 2020 from 2015. But there are some challenges the retail industry is facing in India.

Indian Consumer A decade ago, the Indian consumer used to save most of his income and purchase the bare necessities. The Indian consumer was satisfied with only necessary requirements. There was no place for unnecessary needs and luxuries. But that time has gone. The Indian consumer has gone through a remarkable transformation. And now the consumer is armed with higher income, credit cards, desire to improve the standard of living and exposure to the shopping culture of the west. Multiple malls, supermarkets and organised retail with a variety of products are fueling the needs of the Indian Consumer.


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