Safe Vision Emerging Advancements in the Security Surveillance Niche
Future Smart Need for Integrating Security Systems into the Modern Infrastructure Planning
Mr Swapneel Nagarkar Sr. Vice President and Business Head
VOL 06
ISSUE 05 2022
Abhishek Joshi Deputy Editor abhishek.joshi@insightssuccess com
Onceatoolusedbyonlytherichtosecuretheir
premises,theCCTVindustryhascomealongway inaveryshortspanoftime.AMordorintelligence reportsuggeststhatovertheperiod2021-26IndianCCTV marketisexpandingatawhopping22.35%CAGR.
NotonlyLawEnforcementAgenciesinIndia,butalso privateresidentialandcommercialcommunitiesinthe countryareheavilyrelyingonthisnewtechnologyonthe blockwhenitcomestosecuringtheirpremises.Modern CCTVsortheunderlyingclose-circuitalgorithm-based computervisioncannownotonlydetectaface,andfacial expressions,butalsoperformsuchtasksasgesture,voice, objects,andeventrecognition.
Thedemandforfacialrecognitionaloneissohighthata TechSciResearchreportpredictsthatby2024Indianfacial recognitionmarketwillbeatparwiththatofChinawitha $4.3billionmarkunderitsgrasp.NewAIandML-based customisablevideosurveillanceandanalyticsenginewith somestate-of-the-artfacialrecognitiontechfeaturescould smartlymonitorobjects,crowds,perimeters,andvehicles.
Manyofthesurveillance-providingcompaniesare increasinglycollaboratingwithstateadministrativebodies, andofferingtheirsolutionstosectorslikerealestate, hospitality,healthcare,banking,retail,ITES,etc.These companiesarefurtherofferinghardwaresolutions,security andsurveillancesoftwaresolutions,andvideomonitoring andmanagementsolutions.Thesolutionscontain,live video,dailyandmonthlyactivitysummaries,sendingand receivinglivefeedsandmessages,andaccessingreal-time aswellasarchivedstorage.
Inthedomainofsecuritysurveillance,thesecompaniesare increasinglyadvancingthefaith,trust,andreliabilityofthe solutionstheyareoffering.Inordertograspthesituation comprehensively,InsightsSuccess'sbrandnewedition depicts'TheMostReliableCCTVCompanies|2022'and detailstheirenthrallingstoriesinthefollowingpages.
Includedalongsidearetwotrendyarticleswrittenbyourinhouseeditorialteamtoexpandyourvision'shorizons.
Diveinandenjoytheread!
Editor-in-Chief Pooja M. Bansal
Deputy Editor Abhishek Joshi
Managing Editor Gaurav PR Wankhade
sales@insightssuccess com
JUNE, 2022
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COEUSEnterprises
RajarshiDatta, Founder COEUSEnterprisesisaproviderofcutting-edgetechnologiesand services,offeringscalablesolutionsforclientsofallsizes.
MrSwapneelNagarkar, Sr.VicePresidentand BusinessHead
SatishKumar, Founder,CEO andCTO
SenaxusTechnologies PrivateLimited
MrVikasOwdhbal, Co-founder andDirector
Foroveracentury,Godrejhasbeeneponymouswithpioneering cutting-edgeproductsandintegratedsecuritysolutions.
MavisITServicePvtLtdofferdiverserangeofdigital transformationandITESservicesinassociationwithourtrusted technologybusinesspartnersglobally
SenaxusSecuritySolutionsisatechnologyorientedcompany.The Companyaimsistoofferbestinclassservicestocorporateclientsand homeownersinthefieldofsecurity,safetyandbuildingmanagement.
GodrejSecurity Solutions MavisITService PvtLtd
Manycountriesemploypublicvideosurveillance
asaprimarytooltomonitorpopulation movementsandpreventcrimeandterrorism, bothintheprivateandpublicsectors.
TheroleCCTVcamerasandvideosurveillancesystems playinimprovingsafetyandsecurityandthemyriadother functionsthatintegratedAIandanalyticssoftwareisnow affordingoperators.Whenrunningabusiness,the importanceofSecuritySystemsorCCTVscannotbe understated.
Withmodernandadvancedsecuritysystems,aCCTV cameraallowsyoutosignificantlyreducethecostof protectingyourbusinesspremiseandyourassets.The systemsreliablyprovidequalityandseamlessmonitoring. Thisgivesyousomepeaceofmindasyougoaboutyour dailyoperations.
Whetheryourbusinessisaretailoutletoracommercial property,youneedtomakecarefulandwell-thought considerationswhenitcomestoyoursecurity.Youneed qualitycamerasbearinginmindthattherearemany CCTVsinthemarkettoday
WithaqualityCCTVsystem,youareassuredofenhanced efficiencyandincreasedproductivityinyouroperations.
However,whocanassureyouareliableserviceintegrated towardsprovidingsolutionsthataugmentaneraof perpetualsafety?Theanswerisquiteafacile—Apioneer andleaderinthebusiness,GodrejSecuritySolutions.
GodrejSecuritySolutionsisadivisionofGodrej&Boyce Mfg.Co.LtdandpartoftheUSD4.1billionGodrej Group—thelargestmanufacturerandmarketerofsecurity solutionsinIndia.
Ithasbeenatrustedbrandknownforintelligent,integrated, anddifferentiatedsolutionsdesignedtomeetsomeofthe mostdemandingcustomerneedsacrossthecountry
Itisthemostprominentsecuritysolutionssupplierto severalprestigiousbanking,residential,corporate,and publicinstitutions.GodrejSecuritySolutioniscommitted tosecuringhomesinIndiausingfuturistictechnologies.
Thedivisionhasbeenawardedforthefirsttimeinthe categoryandtheSuperbrandstatusawardsindustryand namedasthe“MostPreferredbrand”intheHomeSegment awards.
Forthe‘Goldilocks-MyEverydayLocker’campaign,the brandwontwogoldawardsunderthe‘MostAdmired OnlineMediaforCustomerEngagement’–Creativityand InnovationawardcategoriesatthesixthACEFCustomer EngagementAwardsinApril2017.
In2018,its‘#IAmSecure’campaignwonagoldaward underthe‘HomeandFurniture–categoryAsia-Pacific SABREAwards.’
TheDivisioncurrentlyexportsitsproductstoover45 countries,includingMiddleEastAsia,SoutheastAsia,Far EastAsia,EastAfrica,theUS,Europe,andtheSAARC Countries.
Godrej Security Solution is committed to securing homes in India using futuristic technologies
‘‘ ‘‘ .
GodrejSecuritySolutionsbelievesinprovidingpeaceof mindtoitscustomersathomeandworkthroughawide rangeofsecurityproducts.Withcontinuousimprovementin technology,thesolutionsdeployedtoensurethesecurityof lifeandpropertyhavealsoevolved.
VideoSurveillanceisonewayofsecuringpremisesand actsasadeterrentandpost-eventanalysistool.Video surveillancesystemsmakethepremisesmoresecureand thushelpprovidetheuserpeaceofmindandalignperfectly withourbusinessobjective.
Thecompanyhasbuiltareputationasaleadingplayerin futuretechnologyofsecuritysolutionssinceitbelievesin theuseofpioneeringtechnologies.Thisapproachnotonly enhancessecuritybutisalsomoredependableanddurable, owingtothemanufacturingtechnologiesinvolvedright fromthestart.
Thecompanyalsocaterstotheneedsofnew-ageaudiences andleadsproductdevelopmentthroughinnovationsthatare ‘MadeinIndia.’
GodrejSecuritySolutionsisoneofIndia’smosttrusted brandsthathasbeeninvestingsignificantly(INRtwoCr+) inR&Dandtechnologypartnershipsforincreasingthe efficiency,need,andawarenessforsecuritysolutions.
Thebrandhasalsoseenthehighestdemandforsuch camerasfromtheNorthzone,followedbyWest,South,and East.Thecompanyaimstotargetamarketshareof10%of thetotalsecuritysolutionsmarketinthenextthreeyears.
GodrejSecuritySolutionsprovidescomprehensivesecurity solutionsthroughitsproductofferings.Dependingonthe customer'sneed,theteamoftheconcerneddepartment consultsthecustomeronthesecuritysystems.Itguides themtochoosetherightproduct/service/solutionsthatsuit theirrequirements.
Fromprovidingphysicalsecurityproductsforbanksto providingsmartWi-Fihomecameraswithcloudstoragefor retailcustomers,GodrejSecuritySolutionsprovidesa broadspectrumofproductsandservices.Thecompanyalso offersthebestserviceexperiencethroughitsvastASP networkacrossthecountry.
MrSwapneelNagarkar,Sr.Vice PresidentandBusinessHead hasbeenassociatedwith Godrejbrandsfromtheinitial daysofhiscareer.Hehas contributedtothebrand’s successforthelast25years, servingdifferententitiesand havingadeepunderstandingof businessacrossG&B companies.
Heisresponsibleforstrategic planning,business transformation,enhancing operationalefficiency,process managementetc.Inhisrecent roleatGodrejSecuritySolutions, heorchestratedthe transformationstrategyandled ateamof1500people.
Hestronglybelievesinrobust collaboration,communication, andpeopledevelopment.
The brand is known for its intelligent, integrated, and differentiated solutions designed to meet some of the most demanding customers’ needs across the country
‘‘ ‘‘ .
Thevideosurveillanceindustryhasevolvedalotinthepast tenyears.
Backthen,thesurveillancesystemswereprimarily deployedforcriticalinfrastructures,Government establishmentsandplacesofstrategicimportancefromthe pointofsecurity.
Hencethechallengesassociatedwithproductoffering, serviceandinstallationwereofaB2Bnature.However,in currenttimes,theCCTVsystemhasbecomeacommodity Youcouldfindasurveillancesystemineveryretailstore, publicplace,school,townships,etc.Thego-to-market strategyissimilartoanyconsumergoods,anddistribution, reach,andvisibilityarethekeychallenges.
Sharinghisopiniononhowvideosurveillancesystemsare crucialtoday,andwhatadvancementscanweexpectinthe future,MrSwapneelsaid,“Surveillancesystemsare becomingpopularthesedaysandarecrucialmorethan ever Varioussectors,residentialsocietyandmost importantly,governmentbodiesneedtokeepsecurityand safetyincheck.Andnowwithtechnologyinnovationand advancedtechniquesensuringsafetyatmultiplelocations hasbecomeeasy.”
Thedependenceonhumanoperatorshasreduced,makingit allthemoreeffective.Lately,automatedsolutions/systems havebeenpreferredforbetterreliabilityandefficiency sincesystemswithhumaninvolvementhavewitnessed specificinadequacieslikethevariationsinlong-duration capturing,labourcostandlimitedabilityformulti-screen monitoring.
“ThesurveillanceindustryisexpectedtoadoptAdvanced Artificialintelligencealgorithmstoidentifypeopleand theirbehaviourandhelpdetectanyabnormalactivity throughactivealerts.Cloud-basedvideoanalyticsfeatures andStorageplansforhomeconsumersareexpectedto trend,”headded.
Asanadviceforthebuddingaspirants,MrSwapneel shared,“Inthisever-changingworldoftechnology,one mustkeepthemselvesupdated.Understandingcustomer needsanddevelopinginnovativeproductswillbekeyto differentiatinginthecompetitivespace.”
GodrejSecuritySolutionshastraditionallybeenvitalin providingphysicalsecurityproductsinthemarket;going ahead,weseemoreandmoreelectronicproducts/solutions beingintroducedandalotofelectronicintegrationwith physicalsecurityproductstomakethemmoreeffective.
Thus,thecompanythrivestocontinueprovidingpeaceof mindtoitscustomerswithinnovativeandtechnologically advancedproducts.
Godrej Security Solutions has built a reputation as a leading player in future technology of security solutions since it believes in the use of pioneering technologies
Today,InformationTechnology
(IT)isnotlimitedexclusively tosoftware,IT, communications,computer,digitalor technologicalcompanies,buthas proliferatedintoalmostallthe industriespossible.
Alongwithindustriesandthebusiness sectorfinance,banking,share-market, real-estate,e-commerce,F&Band consumerdurables,andmuchmore,IT hasnowenteredhotels,hospitals, malls,shoppingcomplexes, commercialbuildings,andeven residentialbuildingsincludingour homesthrough security solutions and surveillance products includingCCTV devicesandservices,andourschools, colleges,anduniversitiesthrough onlineanddigitallearning.
NovelemergingsubsetsofITordigital technologieslikeandroidapp development,artificialintelligence, cloudcomputing,machinelearning, etc.aretheverybasicrequirementsfor studentstoeitherbegintheir professionalcareerwithajoborselfemployment.However,theymust acquirethisknowledgeandskillsby approachingmultipleservice providers,andthatisonlywithoutany practicalknowledgeoronthejob training.
Observingthisgapindemandand solutions,RajarshiDatta founded COEUSEnterprises, where technology meets your needs Andin anexclusiveinterviewwithInsights Successforitsbrandneweditionof 'The Most Reliable CCTV Companies 2022,'Rajarshispokenotonlyabout CCTVsolutions,whicharebutapart ofvasttechnologicalenterprisewhich makesITyourguaranteedprotector withitsCCTVexpertise,butalsoabout othertechnologiesintheareaswhere yourneedsmayarise.
Thehighlightsaregivenherein.
MrDatta,pleasetellusabout COEUSEnterprises. COEUSEnterprisesisamultifunctionalorganization.Weprovide technologicalsupportforyourneeds. WhetheryouneedSoftwareforyour businessorasecuritysolutionforyour workplaceandhome,oryouarean aspiringstudentorprofessionalwho wishestotakeyourcareerforwardby learningnewtechnologies,weare alwayshereforyou.
We'repassionateaboutbuildingnew innovativeproductsthatwillhelpyou ingrowingyourbusinessandkeeping yourhomeandofficessafe.Aswe grow,ourcommitmenttoyourneeds
remainsthekeydrivingforcebehind ourStartup.Weareheretoinspireyou withouruniqueideasandabilities.
Tellusmoreaboutyourofferings, services,andsolutions. Weprovidevariousservicesand solutions.Theseinclude,
EducationalTraining: Take your career forward
Webelievethatwithpropertraining andguidance,anyonecanaccomplish theirgoalstohaveasuccessfuland happycareer.Wehavelaunched courseslikeIntroductiontoMachine LearningusingPython,AndroidApp Development,BasicsofTechnical AnalysisforShareMarket,Effective Communicationsetcsothatyoucan notonlyexpandyourknowledgebut alsogettoknowthecurrentindustry requirements.Wekeepupdatingour EducationalItemstokeepupwiththe industryandthatalsokeepingtheprice inmind.
"Learning is creation, not consumption. Knowledge is not something a learner absorbs, but something a learner creates.” –GeorgeCouros.
AtCOEUSEnterprises,weare committedtoprovidingyouwiththe bestinclassEducationservices.Our
OurUSPisproviding theGenuine Materials,Robustand Dependable Installationsand ExcellentAfter-Sales Support.
coursesaredesignedtomakesurethat yougainthenecessaryskillstoclimb higherinyourcareer–itcanbewebsite developmentorITservicesorSoftware development.
Forexample, Introduction to Machine Learning Using Python.Intoday's scenario,MachineLearningisaGo-To itemforanITProfessional.Also, PythonLanguageisverymuchin demand.ThisOnlinecoursedealswith theBasicUnderstandingofMostused machineLearningtechniquesusing PythonastheProgrammingLanguage.
Inthiscourse,studentswilllearn programminginPython,Basic MathematicalandStatisticalConcepts thatarerequiredtoUnderstand Machinelearningandfinally,willlearn howtoimplementdifferentMachine LearningAlgorithmsprogrammatically usingPython.
Anotherexamplewouldbe,the Basic Technical Analysis of the Stock Market. TechnicalAnalysisisasciencethatcan forecasttheStockPriceMovementsin thenearfuture.Itusestrendsand specificindicatorsthatenableatrader totakeaneducatedinvestment decisiontocapitalizeonprofitin trading.Thiscoursewillhelpyou understandthebasicsofMarket Structure,IdentityPricePatterns,
Trends,Signals,andIndicators.Itwill alsomakeyouindependentlycapable ofanalysingsupportandresistance zonesandsettingoptimalprojections fortrade.Youwillalsolearnto evaluatetradingpsychologyand handlepressureduringtrading.
IfyouneedaWebsiteforyourbusiness orportfoliooranyCustomSoftware neededforyou,wearemorethan happytohelpyou.OurSoftware expertswillbeavailabletoyouforany ofyoursoftwareorwebsite requirements.Wehaveexpertsinfields likeBusinessAnalysisto Software/WebsiteDesignto Developmentproductsasperyour need.WearealsodevelopingourinhouseproductslikeAccounting Software,andHospitalManagement SystemSoftware.Formoredetails, pleaseContactUs.
Intoday'sworld,Securingyourhome andofficeisveryimportant.COEUS Enterprisesoffersawidevarietyof securityoptionsforyou.Ourrangeof CCTVCameras,MotionDetectors, SmokeDetectors,IntruderAlarms, PanicSystemAlertsarenotonlyideal foryouroffice,butforyourhomealso. Allourproductsareavailableinboth wirelessandwiredmode.Wehave partneredwithGlobalgiantslike Hikvisionsothatwecangiveyouthe bestsolutioninyourbudget.
Establishedintheyear2020,COEUS Enterprises,Kolkata,isatopplayerin thecategoryofCCTVDealersin Kolkata.Thiswell-known establishmentactsasaone-stop destinationservicingcustomersboth
localandfromotherpartsofKolkata. Overthecourseofitsjourney,this businesshasestablishedafirm footholdinitsindustry Thebeliefthat customersatisfactionisasimportantas theirproductsandserviceshashelped thisestablishmentgarneravastbaseof customers,whichcontinuestogrowby theday
Thisbusinessemploysindividualsthat arededicatedtotheirrespectiveroles andputinalotofefforttoachievethe commonvisionandlargergoalsofthe company.Inthenearfuture,this businessaimstoexpanditslineof productsandservicesandcatertoa largerclientbase.InKolkata,this establishmentoccupiesaprominent locationinRajaRamMohanRoy Sarani.
Itisaneffortlesstaskincommutingto thisestablishmentastherearevarious modesoftransportreadilyavailable.It
isknowntoprovidetopserviceinthe followingcategories:CCTVDealers, CCTVInstallationServices,Wireless CCTVDealers,WiFiCCTVCamera Dealers,IPCCTVDealers,CCTV SurveillanceSystemDealers,Video DoorPhoneDealersandInstallers, Intercoms,MotionandFireAlarm systems.
Wehaveahugerangeofproductsfrom differentestablishedandwell-known brands.Weareaddingmorebrandsto ourstockonaregularbasis.
Our USP is providing the Genuine Materials, Robust and Dependable Installations and Excellent AfterSales Support Weunsealtheproducts onlyinfrontofourEsteemed customers.Ourexperttechnicians ensurethatonceweinstallthe products,theydonotfalloftheir locationundernormalcircumstances, soyoucanbeworry-free.
OurAfter-Salesserviceteamis availableoverPhone,Emailor Whatsapportextmessages. If you face any after-sales issues, please inform
us and we will respond to you within 24 hours and if needed, we will visit your location within 72 hours under normal circumstances We have received our ISO 9001:2015 Certification and we have also received the JustDial Users' Choice 2021.
Whatprofessionalvaluesand qualitiesdoyouthinkyourclients valueinyouandyourcompanythe most?
WearenotjustSellers,butSolution providersforyourrequirements. COEUSEnterprisesisaproviderof cutting-edgetechnologiesandservices, offeringscalablesolutionsforclients ofallsizes.Foundedonthebasisof providingyouwithdigitalsolutions, todayweoffersmart,innovative servicestoclients.
Webuildoursolutionsbyclosely listeningtoourpotentialclienteleand understandingtheirexpectationsofour product.Weknowhowtoanalyzethis informationandcustomizeouroffering tochangingmarketneeds.Thatiswhat ourclientsvalueinusthemost.
Inourcorevision,weareinnovators anddreamers.AtCOEUSEnterprises, we believe that the right understanding and technological edge can lead people towards a successful future.Wewouldlovetoseepeople growintheirworkaswellaspersonal lifebecauseaswegrow,wemake peoplearoundusbetter
COEUSEnterprisesisfoundedto contributetowardabettertomorrow. Weprovidesmartsolutionsfor Customersofallsizesandpride ourselvesonourunparalleled, dedicatedservice.Wealwaysseek valuablefeedbackfromourcustomers inordertolearnandevolve.
Pleaseprovidetestimonialsofyour clientsandcertificatesofrecognition. Belowgivenarethetestimonialsfrom ourrespectedclients,
Ÿ AuthoriusServices–“NotOnly youguyshavedeliveredagreat websitethathashelpedmegain morecustomers,butyourSoftware Solutionisexcellent.Ithasmademy officeworksmucheasierthanI imagined.ThankYou.Itisagreat pleasuretohaveyouasour esteemedTechnicalPartner.”
Ÿ A&MEnterprises–“WhenI decidedtogowithCOEUS EnterpriseforourWebsite,Iwasnot surewhethertheyunderstandour needsastheywerenewinthe market.Butoncetheywere Delivered,Weareastoundedbytheir qualityandafter-salessupport.A TrulyRemarkabledecisionbyus whenwedecidedtogowith COEUS.Greatjobguys!!!”
Successfulbusinessorganizationshavegoodcontroloverallthe operationsandfunctions.Controlhelpsinknowingthefacts, trackingthesafety,understandingthegroundreality,andhelpsto takepropertimelydecisions.Therearenumerousmeansofexercising controlthroughregularcalls,visits,third-partyupdates,andelectronic surveillancerespectively
Remotesurveillancehasbeenaneffectivemeansofstudyingvarious typesofpeople,patients,students,animals,andcustomerbehaviour, trackingtheflowofvisitorsinreception,andcheckingthe developmentsandgrowthoffar-offobjects.
Inmostbusinessorganizations,themanagementneedstomonitorthe workoftheemployeesbeyondtheirstandardworkreportssubmitted everyday.So,itbecomesnecessarytomonitorthereal-timework monitoringofalltheemployeesthroughremotesurveillancethrough theLANandthesystemnetwork.
Themodernsoftwarehassomeintegratedaccesscodeswhichmakethe computerscreen,whichcancheckthecomputeroperationsofevery userinasecretdiscreetmodeincludingrecordingoftheactivities.
Theentirecommunicationsystemoftelephonesroutedthroughthe intercomorIVRSsystemoperatedthroughnumeroussystem arrangementswhichare'equipped'withthemodernmonitoringsystem.
Thesystemhasacompleteupdateofthecommunicationthathappens internally,betweenthedepartments,andexternallywiththeclients, vendors,associates,andpersonalcontacts.Allthecallsarerecorded withdetailsofduration,numberscommunicated,andtimeframeofthe calls.
Thesilentmonitoringsystemcanbeusedduringthecallsandafterthe callsbymonitoringtherecording.Ithelpsincheckingthe communicationtakingplaceamongthepeople,ascertainwhetheritis usefuloruselessandwhetheritisintheinterestofthecompanyor againsttheorganization.
TheClosed-CircuitTVmonitoringsystemhasbeenthereforquite sometime.Ithasundergonenumerouschangesinthetypes,style, location,andfeaturesoftherecordingcameras.Itisbasicallytocheck themovementofthevisitors,workers,andmachineoperationsand keepaneyeoncertainimportantrestrictedareas.
Thesystemwasearlierusedinhighlysensitiveplaceslike banks,jewelleryshowrooms,Malls,anddepartmental stores,Airportentry,andboardingandexitareas.
AstheimportanceandawarenessofCCcamerasincreased moreandmorepeoplestartedoptingfortheirlocations. Tollbooths,Trafficsignals,Petrolpumps,BankATMs, schools,colleges,corporateoffices,departmentalstores, etc.toocameundersurveillanceasthereweremany challengingoccasionsofthefts,misbehaviour,andeven damagetoproperty
ThecamerasusedintheCCTVsystemunderwent numerouschangesfromtimetotime.Fromthetypical staticstationaryphysicalcameras,theysawnumerous developments.
Theearlygenerationofcamerasweretypicalcameras clearlyidentifiedandvisible.Lateron,asthedemandfor morehiddenversionsincreased,therewereinnovations madeintheirplacement,inconcealingtheminsidecertain objectslikestatues,flowervases,andchandeliers.Itwas cumbersomeandrequirednumerousmodifications.
Thecameradesignsunderwentamazinginnovationswhich madethemsimpleobjectsofelectrificationlikelampsor firealarmindicators.Theycameinvariousshapesandsizes dependingupontheirusageeitherindoororoutdoor.
BeginningwiththebasicVGAmode,thecamerassteadily underwentnumerouslensesequippedforaclearer resolutionofmorethan300DPIgivinganexcellentviewof theentirearea.Thishelpedinbettermonitoringand identification.Zoom-inandZoom-outfeatureshelpedthe operatorstopinpointtheobjectortheindividualtoobserve themovements.
Rotatingandrevolvingcamerasareelectromechanically enablingcameraswhichhadtheabilitytorotateorrevolve inalldirectionsgivingawiderviewandbetteraccesstothe areas.
Moderncamerasequippedwithinfraredsystemsare enabledwithnightvisiontosee,identify,andrecordthe
movementsinselectareas.Lightandmotionsensorenabledcamerasfunctiononlywhenthereisanymovement ofanybodyvisitingthearea.
Thishelpsthemgetintothe'sleepmode'helpingtosave electricity TheVoicerecordingfeatureisthelatestaddition totechnologicalprogress.Everythingthatisspokeninthe roomisrecordedorclearlyheardinthecamerathroughthe attachedmicrophones.
Surveillancehasbecomenecessaryinallareasespecially publicplaces,importantroads,junctions,andlonger stretchesofdistanceswheretrackingandmonitoringisa challenge.TheGPSsystemenabledsurveillanceassistedby thesatellitetohelpintakingperiodicphotographsof certainremotegeographicallocationsincludingforests, oceanbodies,mountainpeaks,unevenhillyterrain,vast riverbasins,etc.
Researchersandscientistsareusingunmannedaircraftand dronestotrackcertainterritoriesandsensitiveareasof strategicimportance.
Manybirdsandanimalspeciesaremountedwithtracking deviceswhichhelptheresearchersinstudyingthe movements,migrationpatterns,andlifefeatures.Attimes certainGPStrackinghigh-endcamera-equippeddevicesare usedthroughremote-controlledandcurrentguidedpatterns toidentify,measure,andtrackthedifferentphysicalaspects ofthedeepseas,aerialtopography,andevenacrossthe numerouslandscapes.
Theadvancementsinvariouslevelsofsurveillancein technologyandthesystemsdevelopedaddressingvarious purposeshaverevolutionizedtheindustrytotally.Nowon almosteverycrimecanbetracked,theclosenetworkof variousorganizationsandmulti-disciplinarydepartments hascreatedaninvinciblewebthatcantrackeveryaspectof themodernworld.
Thoughalotofdevelopmentsareinprocess,wecansmile withconfidencethatthe'virtualeye'hasbecomemore powerfulanddeeplyrootedinresolvinganyissueitcomes across.
-KedarBorgaonkar
Intoday's modern world,InformationTechnology(IT)
hasinfluencedalmosteveryaspectofourlifestyleand workplace,includingcommunication,entertainment, eCommerce,banking,healthcareandmanymore.
ThisemphasizestheroleofITanditsgrowingprominence, whichhasbeenpossibleduetothecatalyticsupport organizationsthathavebuilt,developedandboosted businessesinnumerousindustrysegments.
ITServicesprovidersinthedomainsofsoftware development,ITinfrastructuresupport,softwareservice andbusinesssolutions;havetransformedthegrowthof almosteveryindustrytoday.
MavisITServicesPvtLtdoutshinesasanaward-winning, ISO9001:2008,ISO27001andQC100qualifieddigital transformationandITESsolutions-drivencompanythat focusesoncustomers'businessgrowth.
UndertheleadershipofitsFounder,CEO,andCTO SatishKumar,theultramoderntechfirmservessmall-tomedium-sizedorganizationsacrossIndiaandtheglobe. Satishreveals,“Our objective is to become a trusted IT consulting and solutions providing partner.”
MavisITServicesarchitectsITsolutionsdesignedtomeet thespecificneedsoforganizations;deliverthegrowth enablingsolutionwiththenationaldeploymentandsupport capability.Satishstates,“It thrives on making, sustaining and growing businesses with our quality services.”
MavisITServicesoffersadiverserangeofdigital transformationandITESservicesassociatedwithitstrusted technologybusinesspartnersglobally.“The services help customers to sustain and grow their business with welldesigned strategy and implementation,”saysSatish.
Thecompanyoffersdigitaltechnologysolutionsinthe processofdigitalizationofthebusinessinfrastructure.This includesacompletestudyofthebusinessoperationsand theaveragetimetakenintheworkcycle.Theteamcraftsa digitallayoutoftheprocessandintegratesthemwiththe digitalapplicationsofthesoftwaresystem.
Itconnectsallthedepartmentsandfunctionswithaunified methodologythathelpsbuildbettercontrol,improvesinterdepartmentalcommunication,andinitiatesaprocesslogic incompletingtheworkcyclessmoothly
Satishsays,“This involves database management, process control systems and inter-linking parameters that will complement as well as support different work functions.”
Mavisteamprovideseffectivesolutionsindigitalmarketing forclientsinnumerouscategories.Websitedesigningand developmenttoestablishastrongandcrediblebrand identityfortheclient'scompany.
SearchEngineOptimizationprovidesthecareful customizationofthewebsitecontenttosynchronizewith thegooglesearchalgorithms.
SocialMediaMarketingactivitieshelptheclientsdevelop goodbrandpopularityandtheirservicesonFacebook, Linkedin,Twitter,Instagram,andYouTubethroughaseries ofcreativemarketingactivitiesindesigns,content development,andvideos,respectively
Themodernageofdigitalizationhasopenedupnew opportunitiestonumerousindustries.Businessesare commonlybeingdoneononlineplatformswitharapid paceandphenomenaleaseinoperations.
EcommercesolutionsofferedbyMavisITServiceshelpthe customersindoingtheirbusinessseamlesslyandwith bettercontrol.Itgivestheconvenienceofthetechnologyin transactingwiththecustomers,associatesandvendors.
TheeCommercefunctionalitiesequipintrackingthe businessprocess,derivinganalyticsandorganizewiththe projectionsforthenextperiod.TheeCommerce applicationsincludepaymentgatewayintegration, developmentoftheonlinetradeplatformsandavirtual marketplace.
Developmentsindigitaltechnologyhaverevolutionized communication,learningandbusinessthroughtheonline platformsofwebsites,webapplicationsandsmartphones. MobileapplicationsorAppsarecustomizedweb applicationsexclusivelydevelopedforthesmartphoneusers ofAndroid,WindowsandApplesmartphones.
MavisITspecializesinmobileappdevelopmentservicesto numerouscustomersfortheirspecificrequirements.These appshelptoenhancecustomerinteraction,productsearch, identifyandpurchase.Satishsays,“Mobile apps have helped to connect customers, have simplified the sales
To achieve excellence in everything that we undertake is our motto. Excellence is a way of life at Mavis Technologies.
process and enhanced customer relations through direct transactions.”
Asthebusinessesbecomemoreandmoreintegratedand expandtomultipledestinations,itbecomesessentialforthe clienttoorganizetheworksystemsondiverse,feasibleand broaderplatforms.Thesoftware-basedonweb-based platformsofferworkingflexibility,convenience,better controlandseamlessaccessibility.
Theseweb-basedapplicationsenhancecommunicationand optimizetheworkefforts,enablingthecustomerstowork inaneasytoworkbusinessarchitecture.Allthebusiness functionsareintegratedintothisclose-knitwebapplication, generallyacloud-basedself-sustainingsystem. “Regular updates, status reports, reminders, analytics and graphical representation are easily provided in the end-toend business functions,”saysSatish.
Mostproliferatingbusinesseshavetoinvestasizeable skilledworkforcetomaintaintheirITinfrastructure. Buildingaclear,feasibleandreliablecomputernetwork, networkanddataservers,ITsecurityprovisionand arrangementsisabigchallenge.MavisITServicesprovides thededicatedcompleteITinfrastructuresupportfrom specificneedstothemanagementoftheentireoffice automationprojects.
Asthebusinessesgrowsteadily,therecomesuptheneed formorespecializedtoolsinpredictiveanalysis,statistics andintegration.Addressingthesameprecisely,theteamof MavisITServicesoffersservicesinBigDataAnalytics wheretheyorganizeandcompiletheclientdataforits relevance,repetition,ordervolumes,frequency,category, productcategoryandmanymoreparameters.
Thisdataisprocessedinthesystemtoderivenumerous conclusionsthathelpineffectivedecisionmakingforthe business.
MavisITteamoffersexceptionalconsultancyservicesto numeroustypesofcustomersontheirdiverserequirements. Itsohappensthatduringtheprocessofdigitizationofthe workplace,itbecomesnecessarytoequiptheteamwiththe operatingproceduresandnumerousfunctionalmodes. Mavisteamundertakestheexclusivetrainingactivitiesfor alltheemployeesaccordingtotheirrespectivejobprofiles.
Mavisteamisacollaborationofskilled,experiencedand dedicatedprofessionalswithacreativevisionandhave strongdesiretosucceed.Auniqueblendofexperienceand freshenthusiasmforimplementinginnovativesolutions givesadifferentexperienceofquality,serviceand responsiveness.
Satishexpresses,“Having developed a solid track record of success in delivering digital and IT technology-based solutions in numerous verticals, we constantly keep ourselves updated with the newest technologies and tune our services with the latest technology trends in the industry.”
Thecompanyhasovertenyearsofexperiencewithmore thanahundredprojectssuccessfullyexecuted.MavisIT Serviceshasearnedmorethantendifferentawardsserving asolidcustomerbaseofhundredsofsatisfiedclients.
“To achieve excellence in everything that we undertake is our motto. Excellence is a way of life at Mavis Technologies,”feelsSatish.
MavisITServicesPvtLtd.hasservedawiderangeof customersfromdifferentindustryverticals,including Corporates,Hospitality,Healthcare,Govt.anddefence, NGOs,Embassies,ITandITES,Manufacturing,Media, ShippingandLogistics,Education,ConstructionandReal Estate.
ClientsincludeRelianceFreightSystemsLLC,FeelGood ContactLenses,Toyota,InfinityGlobal,ICICIBank, LuminousInverterBattery,MirageCargoServicesLLC,
J&KTourism,WelcomHotel,HyundaiPowerProducts, Lenssaver,Livpure,MaavlanTravelsandmanymore. Apassionatelydeliveredqualityworkspeaks,although someofourbrandambassadressesexpresstheirfeeling aboutourservicesarementionedbelow
“Your creative, out of the box thinking amazed me, and I found your solutions imaginative as well as practical. I think there is a high order of intelligence and experience on your side that could deliver such great results from a target-oriented team,”–DrNeenaGulabani,Founder, AnubhavLearningCenter
“Mavis people are really committed. They worked on tight deadlines and yet came up with smooth and excellently thought out as well as implemented solutions. I would not hesitate to recommend Mavis to others,”–JairajBailur,IT ManagerinRelianceFreightSystemsLLC,Dubai,UAE.
Comingfromafundamentallevelinunderstandingthe clients, Mavis IT Services has formed its foundation on the values of clarity, honesty, transparency, quality and dedicated customer service.
Steadilythecompanyhasgainedanimpressiveclientbase, earningthemdiverseandrichfunctionalexperiencetotake onnewchallengesinthefuture.Withtheconfidence boosted,theteamambitiouslyeyesexponentialgrowth acrosstheboundariesinthecomingperiod.
Therewasatimewhensecuritysystemswere
thoughtofmuchlaterintheinfrastructure planningprocess.Timeshavebeenrapidly changing.Moderninfrastructuresarenotonly integratingadvancedsecuritysystemsintotheir planning,buttodayadvancedsecuritysystemsareat thecoreoffuturesustainableandsmarthybrid infrastructures.
Today'shybridenvironmentlooksateverythingina dualway.Physicalandvirtual.Unlessanduntil everythingisphysicallyaswellasdigitallysecure, thesecurityaspectremainsincomplete.
Furthermore,aspremisesareincreasinglyvulnerable tobothphysicalanddigitalthreatsintegrating securitysystemsintothecoreinfrastructureisthe needofthehour.Letusseehowitisessentialand howitisbeingcombinedintotoday'sphysicaland digitalinfrastructuralplanning.
Ifyoulookatitfromtheoutside,youroffice's,orhome's informationtechnology(IT)infrastructuremightnotbe visible,butthenasyoumoveandalongwithyouthat CCTVcameramoves,trackingyoureverymove,thenonly youfeellikebeingsecure.Butagain,youwanttomakethe systemworkwheneverythingisinchaosandnotonly wheneverythingseemsalright.Thatisthekeyto integration.
Aseamlesslyintegratedsecuritysystemwillwithstandany numberofchaoticsituationsdayinanddayout.
Butwhatisanintegratedsecurityinfrastructure?Onewhich isseamlesslyconnectedintoacompletewhole,thatisyour entirehybridecosystemwithallitsaspectsisresponsiveas aunit.Thatmeans,
Allyoursecuritysurveillancedevicesareworkingandintunedwiththecentralhubwhichisinconstant communicationwithyouthroughyoursmartphone-cloudcentralhubcommunicationnetwork.
Ÿ Allyourtrackingandmonitoringdevicesarein-syncand functioninginreal-timetoconstantlytrack/monitorall yourphysicalpremisesallthetime.
Ÿ Againtheymustbemaintainingconstantcommunication withyourcentralserver
Ÿ Incaseofapoweroutage,yourbackupsystemmust comeonlineimmediately Thisiswhereseamless integrationwillgiveyouanadvantageoverbroken systems.
Ÿ TheCircuitIntegratedpipelinesmustbeeffectively integratedwiththeinfrastructureattheuser-endwhichis handlingCIserversanditstestingandbuildtools.
Ÿ AutomationSoftwarehastobedeployedseamlesslywith theinfrastructurehostingliveapplications.
Ÿ Asapplicationmonitoringisvitalforthetracking, monitoring,andperformanceoptimizationofthe infrastructure,itisimperativefortheinfrastructuretogel alongwithallthetools.
Ÿ Inordertokeeptheliveapplicationssecure,thetoolsfor securityandaccesscontrolmustbeabletodeploy securitypolicies.
Thelistwillgoonandon,butatthemostprimarylevel,the overallidearemainsthesame.Thatisyouneedan
integratedsecurityinfrastructurewhichwilleasilyand seamlesslybeintegratedwiththeentireecosysteminorder tocreate,implement,deploy,manage,access,control,and securethesharedworkloadsyouneedtohostonthe infrastructure.
Youmightbethinkingwhatifmyinfrastructureisagnostic. Youmeanisn'titgoodthatyourtooldoesnotcarewhat kindofcloudyouusetohostyourworkloads.Manyofthe moderncloud-nativesecurityinfrastructuresarebydesign agnostictowardsthedevicestheyareusedon.Inaway, theyaregood,since,withoutsomeexceptions,these deviceswouldworkoninfrastructuresecuritysolutionslike localinfrabuiltusingstandardOS,publiccloudvendors,or hypervisors.
Theycouldbeconfiguredtoworkwithanythingyouwish themtoworkwith.Butagnosticisnotthesameas integrated.Unliketheagnosticsystemwheresoftwareand toolsmightormightnotbeworkingtogether,andwhenever theyareworkingtheremightbesomeissues,someglitches, theintegratedsystemwillworkseamlessly Theconnection inbetweenthetoolsandthenetworkwillbeuninterrupted andbydefault.
Youcouldseethedifferencewhennativetoolsfromthe third-partyvendorsworkwiththepubliccloudvendors, wherethetoolsseemtobeconnected,butthereliabilityof theconnectionscouldnotalwaysbetrusted.Forexample, modernAPMtoolscouldbeconfiguredwithalmostall AWS.However,connectingthemisatask,andsometimes theirconnectionmightbelooseorevenwithglitches.
Inopposite,thereisCloudWatch,anativemonitoringtool fromAWS.Althoughitisnotacompletesolution,youcan completelyrelyuponitsseamlessintegrationwithany AWSinfrastructure.
Againachievingseamlessintegrationorkeepingyour securitysystemsagnosticisapersonalchoice.Yetwhenit comestomoderninfrastructureplanning,toenhance security,safety,andefficiency,anintegratedsecuritysystem isalwayspreferabletoastandaloneoragnosticsecurity system,whichwillworkintheshortterm,butinthelong run,itmightdrownyourentiresafetyandsecurityaspects alongwithit.Anditisnecessarytothinkaboutthisbefore youchoseaninfrastructurebecausechangingitatthelast stagewillbeverycostly.
-GauravPRWankhade
Mr Vikas Owdhbal Co-founder and Director
Videosurveillanceisacriticalsubsystemfor
establishingasafeandsecurepersonaland professionalenvironment.Itservesastheallseeingremoteeyesofanyhomeorworkmanagementteam andthesecuritypersonnel.
Itgivesthemadvancenoticeofsecuritybreaches,like threatening,hostile,andallkindsofcriminalacts.Thus,it isessentialtoanypersonalandprofessionallifeandasset protectionplan.Andvideosurveillancemustbeoftopnotchqualitycoveringanythingandeverythinginits entirety.
Thisiswhere Senaxus Technologies Pvt Ltd excelsinthe industry.Itis completely focused on providing end to end solutions inpowermanagement,solarsolutions,LED lighting, video surveillance and security solutiondomains.
Itisnotjustanyothercompanyfocusedonlyonoperating profits.Itcameintoexistencewithanaim to change the current scenario and culture of how other companies work.
MrVikasOwdhbal–Co-founderandDirectorof Senaxus,states,“We firmly believe that we should deliver our best to the client for which they have trusted us!”
Andthatiswhyalthoughmakingaveryhumblestartwitha smallseedfunding,today,Senaxusisgrowingatavery highCAGRandaspirestobeoneofthetopthreesolution providingcompaniesinIndiaby2025.
Aseasonedmarketingprofessionalhavingover25yearsof richexperienceinthecorporateworld, Vikas livesinDelhi withhisfamilyoffive,includinghisfather(aRetd.Senior RailwayOfficer),twoadorablekidsandhiswife.
HeisanEngineeringGraduateinElectronicsand Telecommunicationandpossessesamaster'sdegreein BusinessAdministration.Inhislastassignment,heheaded allofIndia'skeypositionsforalmosttenyearsinanMNC, handlingpowermanagementproductsandsolutions.
Currently, Vikas spearheads the marketing, business development, customer support portfolios and strategic tieups in Senaxus
InaninterviewwithInsightsSuccessforitseditionofThe MostReliableCCTVCompanies2022,Vikastalkedabout hisandSenaxus'sjourney,itsmission,andsharedhis opinionsonthefutureofthecompany
Senaxus is a technology company and wants to create an environment for its clients where they feel entirely secure.
Belowaretheexcerptsfromtheinterview.
Vikas,enlightenourreadersabouttheinceptionstoryof SenaxusTechnologiesPvt.Ltd.
SenaxusTechnologiesPvt.Ltdcameintoexistenceatthe beginningof2014.Thefoundingdirectorsincubatedthe planningforestablishingsuchacompanyin2010.Butit tooksometimeforthefoundingdirectorstoprepare,plan, finallyexecutetheirvisionandestablishthisorganization.
Whatinspiredyoutoventureintothevideosurveillance niche?
Whenwestartedouroperationswaybackin2014,we foundthatveryfewcompaniesactuallywereproviding end-to-endsolutionsinthisvideosurveillancesegment.The marketwashighlydisoriented.Mostcompanieswerejust supplyingandinstallingthesystems,butafter-salessupport wasarealissuewiththeendclients.
Senaxussawabiggapthereandstartedfocusingnotonly onsupplyandinstallationbutalsoonproviding24x7x365 daysafter-salessupporttoitsclient.
Whataretheimmersivebenefitsoftheservices/solutions youprovidetoyourclients?
Overthelastsevenyearsofouroperations,weareserving thebestandmostprominentnamesintheindustries.Weare helpingourclientskeepalmost100%uptimefortheirultracriticalapplications.
Today,weareknownforour on-time servicesupport.We haveinhouseserviceteamstosupportona24x7x365days basis.Wearefullycapableofdesigninganyextensive CCTVnetworkandexecutingthesametoo.
Whatweretheinitialchallengesafterventuringinto videosurveillanceservices,andwhatarethechallenges now?
Themajorchallengesandroadblocksforuswhenwe startedouroperationswereteambuilding,findingtheright OEMsandconvincingcustomers.Asanewentrantinthe alreadycrowdedmarket,people(bothoursuppliersand buyers)werealittleskepticalaboutworkingwithus.
But,withthepassageoftime,wegainedtheconfidenceof clientsaswellasoursuppliers.Today,weareassociated withthebiggestnamesinthemedical,education, hospitality,pharmaandmanufacturingsectors.Weare designingandexecutingtheirprojects.
Significantchallengestodayarecrowdingandcompetition fromlow-qualitysuppliers.Theyonlyplayonlowprices anddonotcareaboutthequalityandservices.Manysmall clientsdopreferthemastheirinitialCapexcostislow
Beinganexperiencedleader,shareyouropiniononhow videosurveillancesystemsarecrucialtodayandwhat advancementscanweexpectinthefuture?
VideoSurveillanceintoday'sscenariohasbecomean integralpartofourlives.Whetherwetalkaboutasmall houseorashopapplicationoranysizeablecorporatesetup. Everyoneneedsthis.Thesesystemsnotonlyhelpin restrictingthecrimesbutalsohelpsinthepreventionofthe same.
Today,weareworkingoncamerasthatcancapturevideo imagesandaudiosounds.TheTechnologyisnowbeing upgradedtomakecamerasthatcanseethroughextreme foggyconditionsandworkinverylowandhigh temperatures.
WecanexpectArtificialIntelligence(AI)basedsystemsin thenearfuture.Whoknows,wemightdevelopsome camerasonedaythroughwhichwecanmonitortheentire area/cityfromasinglecamera.
Whatwouldbeyouradvicetoaspirantswillingto ventureintovideosurveillancesecurityandservices?
Ouradvicetobuddingentrepreneurswouldbetoventure intothisfieldwithcompletededication.First,tryandbuild aserviceplatformforyourcustomers.Maintainquality bothinyourproductsandservices.Pleasedonottakeany shortcutstomakequickmoney.Createanicheforyourself.
WheredoyouenvisionSenaxuseventually,andhowdo youplantoembracethechangeshappeninginyour space?
WebelievethatwearepoisedtobecomeoneofIndia'stop threecompaniesproviding end to end solutions inthevideo surveillancedomain.
Ourgoalsareveryclear.Therewouldberoadblocks,but nowwearefullycapableofhandlingthem.Wearea technologycompanyandwanttocreateanenvironmentfor ourclientswheretheyfeelentirelysecurewithus.
