The Most Premier Food & Beverage Brand In India

Sonal Mehta,

A BLEND OF THE FINEST AND QUALITY NUTRITION

Abhishek Joshi Deputy Editor

abhishek.joshi@insightssuccess.com

Market research is crucial for F&B brands to understand patterns/trends, personalize experiences, control quality, and enhance offerings. Market researchers often conduct experience, production, ingredient, and distribution research to add value and gain and retain market share.

A company’s innovative nature is in part driven by necessity as today’s customers are hyper-connected to the internet and growing more aware of what the brands, they purchase from say and do. This awareness means the industry must be aligned with the wants and needs of its consumers through high-quality F&B market research. F&B market research involves several methods like taste tests, product sampling, surveys, and more.

These research methods aim to collect honest feedback about a brand’s products that will, in turn, allow them to evaluate how their product will be received by their target demographic or how they can improve an existing product. Customer experience is a top concern for restaurants, fast food chains, and grocery stores. To understand the customer experience from start to finish, F&B brands can use journey mapping. With journey mapping, all touchpoints from awareness, interest, consideration, intent, evaluation, purchase, and beyond are researched to uncover bottlenecks, pain points, or missed opportunities.

Searching for an attractive food and beverage company is no different when it comes to identifying a company to bring into their portfolio. From essentials in company fundamentals such as strong brand recognition, differentiated products or services and a strong management team, to unique qualities such as operating in an attractive niche and possessing multiple growth avenues, there are certain attributes of a food and beverage company that sharpen the appetites of its clients.

Insights Success is privileged to feature one such prominent company—Septanove Technologies— Nutkhat Organics—that provides products that are fresh, tasty, crunchy and are an addition to your daily snacking habits. Flip through the pages and embrace the journey of sourcing the finest quality of food products in the Indian F&B sector.

Have a Delightful Read!

Nutkhat Organics

is recognized by Insights Success as

for its innovative food solutions and exceptional beverage services.

Pooja M. Bansal Editor-in-Chief

Insights Success Media and Technology Pvt. Ltd.

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Sonal Mehta, CEO

It is a widespread misconception that taste and health do not go hand in hand. The generation today does not want to have boring options in healthy food available in the Indian market. So, the quick option is to pick up junk which takes care of your taste buds and is readily available.

Consuming such over-fried, extra salty, sugary, extra spicey, and mostly nonhealthy snack food items frequently and regularly have a Short term and Long term impact on Health.

In the overseas market, there are a lot of interesting options which are available. But in the Indian market can you name one Indian Brand , which is completely healthy, no preservative,

no sugar, no added colours, gives you multiple options to pick and choose daily, readily available, and economical.

How to address this concern ? Sonal Mehta , CEO of Nutkhat Organics , the first Indian healthy snacking brand, promptly answers, " Nutkhat Organics is that brand . We want to change the perception of end customers that healthy food is tasteless or boring. We are the First Indian Healthy snacking brand which takes care of its customers' indulgence and Health ”

Realizing Her Dream

Sonal is a double Master's in Finance and comes from a corporate banking

experience of 16+ years. She has helped corporate in their Growth Journey: Fundraising, Strategy planning. She has seen corporates grow from SME/Mid/Large Corporates.

Sonal says, " While interacting with promoters/CEO, my dream was always to sit across the other side of the table ."

She is also a part of NAREDCO Mahi, WICCI, for promoting women entrepreneurs and also a part of PhD Industry Affairs Committee.

Did you know the benefit of eating nuts?

Nutritional Facts : Do you know the benefit of making nuts part of your daily diet?

The Most Premier Food & Beverage Brand In India

Do you know what our brain is made up of? Do you know that regularly eating nuts as part of your diet can keep you away from more than ten medical conditions, do you know the benefits of eating healthy unadulterated nuts really? Are you really getting the pure nuts?

Red raisins, popularly known as Kishmish, are healthier substitutes for sweets made with refined sugar and sugary snacks. In addition to giving you an energy boost, red raisins are a great source of fibre, iron, calcium, potassium, and other vital minerals that keep your hair and skin healthy.

Additionally, they are a quick and easy snack that can be had at any time of the day.

Typically, grapes are dried out in the sun before being processed in a factory to produce red raisins or Kishmish. Kishmish is nutritionally very similar to grapes.

Health Benefits of Red Raisins : Kishmish

Full of Antioxidants: Like grapes, raisins are power-packed with antioxidants. A specific type of antioxidant, polyphenols, is found in Kishmish. It helps in fighting free radicals in the body and reduces inflammation. They are beneficial for brain health as they boost cognitive function, thus protecting against Alzheimer's and dementia.

Beneficial for Cardiovascular Health: If your diet is plant-based, you won't get enough iron. However, you can overcome the deficiency of iron by incorporating raisins into your diet. Raisins are a rich source of iron. Iron increases blood flow, which benefits the cardiovascular system directly. Therefore, raisins should be added to your pre-workout diet regime.

Improve Eyesight: Red raisins are a good source of vitamin A, Acarotenoid, and beta carotene. These nutrients are beneficial in protecting the eyes by reducing the free radical actions that cause muscular degeneration. It is recommended to include red raisins in your diet to improve your eyesight.

Help in Weight Loss: Raisins are naturally delicious and high in fibre, so even a modest amount makes the body feel full for a long time. They support your weight loss objectives by reducing cravings and regulating blood sugar levels.

Reduce Acidity: High quantities of potassium and magnesium contained in raisins are effective in reducing acidity. Red raisins reduce the toxic level in the blood, which in turn reduces conditions like bloating, skin diseases, and bloating.

Promote Healthy Hair: For maintaining healthy hair, iron is vital. An iron deficiency can cause severe hair loss. To your surprise, raisins are a rich source of iron. Iron is known to

improve blood circulation in the body, which in turn stimulates hair follicle cells. Enjoy a handful of raisins every day to have strong and healthy hair.

Promote Healthy Skin: Raisins are rich in phenol, an antioxidant that protects collagen and elastin from damage caused by free radicals. This assists in delaying the onset of ageing symptoms like wrinkles, fine lines, and blemishes. By protecting the cells from harm, raisins defend the skin's surface.

Only 100 grams of raisins provide 3.7 grams or 10% of the daily recommended amounts of dietary fibre. According to studies, eating a diet with modest fibre can help people lose weight, have lower blood cholesterol

levels, and have a lower risk of developing colon and breast cancer.

People who are sensitive to gluten can safely take them as an alternative healthy diet because they are free of gluten protein. Minerals like calcium, iron, manganese, magnesium, copper, fluoride, and zinc are abundant in raisins. Also, 100 grams of raisins contain 23 per cent of the daily recommended iron intake.

How to Eat Red Raisins to get its health benefits ?

Although most people like to eat their raisins raw, soaking them increases the body's absorption of vitamins and nutrients.

The vitamins and minerals in raisins' outer skin can be dissolved by soaking them overnight. This facilitates the body's easier absorption of the vitamin.

Through soaking, the raisins' antioxidant content is also boosted. It is believed that having a bowl of curd and raisins can assist in strengthening the bones and joints, maintaining healthy gums, and preventing intestinal inflammation.

Takeaway on Red Raisins : Raisins, which are essentially dried grapes, are classified as dry fruits. They are wellliked for their abundant vitamin content and inherent sweetness.

The best raisins to eat are those that have been soaked. For better nutritional absorption, it is best to eat in the early morning on an empty stomach.

The digestive system, allergic reactions, weight gain, blood sugar levels, and several diseases can all be brought on by consuming raisins in excess. It is advisable to consume no more than 40 to 50 grams per day. Buy premium quality red raisins from Nutkhat Organics .

Welcome to Nutkhat Organics

Healthy snacking is the need of the Hour. In the last two years during COVID, people have realized the ' Importance of Staying Healthy and Eating Healthy

The global Healthy Snacks Market was valued at USD 85.6 Bn in 2021 and is expected to expand to a CAGR of

6.6% from 2022-2030. Revenue of the Indian Snacking food segment is Currently at $5839 Million with a conservative assumption of Healthy Snacking amount to 2% of this. " Thus it stands at USD 116 Million, which I think is huge enough to capture the market ," says Sonal adding, " The USPs of our Brand are ,

•All our products are sugarfree/preservative free

•Options for consumers to pick and choose from Variants of Dry Fruits/Bars/Cookies

•Wide range of customers from the age of 2 years- 90 Years

•Available both Online /Offline , and

•Focus on Quality. "

Our Brand Story

NutKhat Organics, a Gurugram-based D2C healthy snacking brand, offers 16 healthy options in form of High-quality dry fruits, bars, and cookies to take care of your indulgence and health. The firm has established itself in the last one and a half years on all Big online platforms Amazon, Big Basket, Flipkart, and JioMart and have also started building traction in offline Modern Trade stores.

Team Nutkhat understands the importance of nutritional intake in our daily life. In this hustle-bustle of your life, you often fill this nutritional gap with Unhealthy ready-to-eat food. Nutritionists across the world vouch for nuts and seeds as a worthy addition to your daily diet. "As I personally believe that a healthy outside starts from a healthy inside. We know that for many of us munching on these nuts and seeds can be plain and boring," expresses Sonal.

But what if, the same mundane munchies are coated and packed with Care, Hygiene, and Taste and give you ample options to pick and choose a different product each day? Sonal feels , "Unarguably, we all deserve food which is healthy and takes care of our Indulgence! Don't you agree?" That's how – NutKhat Organics started in January 2021.

It started with high-end dry fruits, started selling on Amazon from April 2021, and then added Flipkart, Big basket, Nutri tap Vending Machines, Grofers, and Hyperlocal. The journey continues, "But we did not want to restrict it only to Dry fruits brand, so we started experimenting with Bars and cookies, sampling, resampling to end consumers, taking feedback from them," says Sonal . It took three months before the final product was ready.

The team Nutkhat leverage an extensive global network that has been cultivated over the past years, to source the best produce from various parts of mother earth. NutKhat Organics delivers excellent quality products at the most competitive prices, right at your doorstep.

From Indian walnuts by one of this country's most prominent exporters and processors to imported walnuts approved by the Walnut Board of California; from vacuum-packed nuts of Kashmir to premium nuts and other exotic dry fruits from around the world and from various options of Health bars and cookies which are made in house; Nutkhat Organics is the ideal option to satisfy all your needs.

Sonal says , "So, if you are looking for health blended with taste then look no further, as, with us, you will only find the very best of products, with an emphasis on quality, taste, and health.”

Nutkhat 100% Pure Nuts :

The journey began when the promoters from IT and banking backgrounds started working on Nutkhat. They launched Nutkhat as a healthier alternative to snacking.

Sonal assures , "We will never serve you a product that we can't feed to our own family. Our products are fresh, tasty, and crunchy and will be an addition to your daily snacking habits! Don't take our word for it, try them out for yourself!"

Why Organic? "Yes, we do have some of our favourites Pistachio, Walnut, California Almonds, Red and Black

Raisin are delicious and we snack on them daily," mentions Sonal.

Speciality Produce: From sourcing the finest quality of dry fruits from around the world, to sorting, grading, roasting, and packaging them, everything is done by the team Nutkhat.

Sonal mentions , "We are on a quest to bring together and closer to you all things organic."

Customer-Centric Policies

According to Sonal, there are some qualities that a leading F&B firm must possess which at Nutkhat Organics,

they are striving to achieve. Any brand to be successful has to be customercentric, what is the requirement of the end customer and how you can take care of that. Sonal adds, " We are proud to say that we are totally customercentric :

•My repeat customers are between 55-60%,

•I have personally interacted with end customers for sampling, and resampling in high-end societies and modern trade stores to get feedback from them before launching our new products, and •A 100% exchange/refund policy if you are not happy with the product .”

Trials and Triumphs

As per Sonal, there were some initial challenges Nutkhat Organics faced after venturing into this sector.

· Competition – Sonal feels, " There are established and new brands which are in the sector so it was important for us to differentiate ourselves from the crowd. We are proud to represent ourselves as a First Indian Healthy Snacking Brand , which takes care of your Indulgence and Health ." Its mix of variants in dry fruits/bars and

cookies gives you options to pick and choose a different snack daily.

· Distribution - Due to COVID-19, Most of the buying was done online, so the bigger challenge was to tie up with online portals where they were already selling with n number of brands but with a new concept of Quick delivery need to add new products and brands helped.

· Compliance – In India when you want to start something new, legal compliance, Approvals are a big hurdle.

The same was with us took us three months to complete the process.

· Employee Retention and Work Distribution are the major challenges for a startup founder. She follows an open door policy for her team, is always available to discuss on any new idea, or any concerns, she is the first one to pitch in where ever required and keeps her employees motivated to do better. Sonal personally believes in the motto ' Happy team makes a Successful company .'

And considering the changing industry dynamics, the challenges now are ,

· Offline Presence and Distribution –Offline presence and distribution are still challenges as people have got into the comfort of online shopping so the market for offline has drastically gone down. They have recently started offline with high-end modern trade stores and are regularly interacting with end customers, and distributors to get feedback on the products.

Tech Key to the Future

Being an experienced leader, Sonal's opinion on how technology is transforming the F&B industry, and what advancements can we expect in the future, is optimistic. She believes that in today's scenario where everything is technology driven, it would be difficult to run a successful venture without involving technology.

Gone are the days when there was a need for technology only in software companies or banks. Now even if you want to order basic groceries you need to take the help of technology.

" Automation is the key to the future, so we need to prepare our people and make our business plans keeping the same in mind ," expresses Sonal adding, " We at Nutkhat Organics are conceptualising on some interesting ideas where you can design your own products ."

Value Added Advice

Sonal's value-added advice to the aspirants who are willing to venture into the field of F&B is straightforward. She says that F&B is a sector which would be least impacted in any critical situation.

Rather if you look at the last two years' records, even during COVID where

most of the sectors have gone into stress and bleeding cash flows, there has been a good jump in most of the companies in the sector, So, if you have a product which you think is adding value to the end consumer go for it.

On the Track of Tomorrow

Envisioning the future of Nutkhat Organics into the new normal, Sonal conveys, " We started during COVID, in Jan 2021 and with god's grace the journey has been very satisfying. We are on track with whatever we had planned ," and concludes, " Watch out for us – Very soon we will be the first Indian healthy snacking brand with a global presence ."

How Organic Food

Vital Fundamentals of Healthy Lifestyle

Who needs a Healthy Lifestyle? Probably everybody. Right?

There has been a rising awareness of a clean and healthy lifestyle. The essential prerequisites identified for a healthy lifestyle are good eight hours of peaceful night sleep, consumption of two to three litres of water daily, taking regular exercises, having a balanced diet, and practicing stress management activities including yoga, music, meditation, playing games, gardening, reading and so on.

From these, the most important aspect is our diet. The famous proverb says, “We are what we eat. So don’t be fast, cheap, easy, or fake.” It speaks volumes and volumes through these few words. The basic body structure and physical condition depend on food intake. Food is an important ingredient that, when consumed in the right quantity, acts as an important energy resource. However, food, when consumed in excessive proportions and/or at more times, turns out to be harmful as well.

Doctors have advised having a clean, healthy, and balanced diet that has a good spread of all vital nutrients like proteins, carbohydrates, vitamins, minerals, calcium, iron, healthy fats, etc. The body is the only place where we stay lifelong. People are very particular about numerous things like clothing, travel, utilities, work, and education…but most are observed to be careless about their food and eating habits. Adhering to the fact that good food leads to a long healthy life, it is necessary always to have fresh and organic food.

Organic food comprises all the food grown in completely natural conditions without using synthetic fertilizers, pesticides, and artificial ripening agents. Farmers use natural biofertilizers derived from cow dung, earthworms, and other organic natural means. The organic pesticides are prepared from concentrations of neem leaves, cloves, chilly red flakes, onion juice, and slaked lime. Organic products like vegetables, fruits, food grains etc., are rich in their natural nutrients and are free from harmful chemicals used in fertilizers and pesticides. The farm produce is allowed to mature on the plants themselves till its right ripening stage before harvesting for sale or consumption.

Let’s identify the impacts of organic food on human lives.

•Loaded with Plant Energy

Plants prepare food with nutrients from the soil, internal enzymes, and sunlight. Organic food bear important plant energy, which is vital for the natural functioning of body organs in humans, animals, birds, and other living creatures. Plant-based organic foods are those carriers of natural energy and nutrients that otherwise are difficult to get.

•Enriched with Vital Nutrients

Organic food is a rich source of all important nutrients that are essential for the growth and survival of all living creatures. Apart from being a reliable food resource, the organic produce is equipped with all the important nutrients, including various types of vitamins, proteins, calcium, iron, magnesium, phosphorus, healthy fats, carbohydrates, minerals and other essential components for growth.

•Strengthens the Immune System

Organic foods are rich in calcium, vitamins, and iron which strengthen the immune system and build the tendency to fight disease-causing germs and bacteria easily. Doctors often prescribe food supplements along with medicines for quicker recovery. So, it becomes wiser to choose organic food as a daily routine for the entire family.

•Equips in Rebuilding the Cells and Tissues

The internal process of cell repair and tissue-building happens regularly during our sleep and other parts of the day. A regular healthy diet aids in a steady flow of growth nutrients required by people of all ages.

•Balances all the Body Functions

Organic food is rich in vital nutrition supplements, empowering all body organs with essential nutrition. It enhances the overall growth of the body, ensuring its proper functioning always.

•Optimizes the Metabolism Process

The most basic function of metabolism is optimized evenly for good health and timely disposal of waste and toxins generated in the digestion process.

•Keeps Illness Away

Organic food acts as a medicine in assisting in the recovery from any illness being treated. Even patients recovering from operative procedures have shown positive developments in quicker recovery due to organic diets. Many food items in the kitchen work phenomenally well when taken in small proportions, thereby curing certain health conditions. Clove oil for tooth aches, Carom seeds, or Ajwain helps in stomach-ache/indigestion/gases, while turmeric powder is an age-old antiseptic used to heal wounds, scars, and acne.

Organic way to a Purposeful Life

Researchers from various countries have identified that organic food has been one of the main factors contributing to the healthy long lives of the people residing in rural areas, hilly areas, and remote seashores. People were adept at a balanced lifestyle derived from natural resources, which has enhanced their quality of life, making them stronger and tougher to survive all season’s decade after decade. The blessed regions of Okinawa, Japan, having the highest number of centenarians, have also credited their longevity to organic diets. Organic food is the possible answer to numerous lifestyle challenges one may set to find.

-Kedar Borgaonkar

Food is symbolic of love when words are inadequate.

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