India's Most Reliable Accounting And Tax Consultants

Editor’s Note

CONFORMITY TO AN INTRINSIC FINANCIAL BENCHMARK

Abhishek Joshi Deputy Editor abhishek.joshi@insightssuccess.com

As per the crucial aspects of any business or

enterprise, accounting remains on the top of the edge. As a business owner, you need to comprehend the primary elements that indicate a company's financial status, mainly the profits, expenditures, and taxes.

However, most entrepreneurs hire the expertise of professionals to handle day-to-day accounting operations. With the considerable role that accounting plays in making your business venture successful, it is a primary fundamental why people choose and opt to hire reliable accountants.

Regardless of whatever you opt to select—either an inhouse team or outsourcing the process, the quality of being reliable always indicates that the people whom you are employing have their top-notch expertise in technical skills. They know how to perform their responsibilities effectively. This is undoubtedly a matter of fact that the soft skills of these professionals ensure coherence within your organization.

However, trustworthiness is not quantifiable, and there is a specific reason why the title 'accountant' plays a crucial role. Business taxes are incredibly complex, and some elements involved in the process keep on changing. When a business hires a professional accountant, the management or the business owner is ensured with comprehensive

abilities in tax handling, and their proficient knowledge helps them to understand changes in the business tax landscape.

Moreover, if an accountant follows a one-size-fits-all approach while working with clients can lead to a better exploration into the financials and come up with solutions that help you achieve the most from your business taxes.

Business taxes are a big job with a lot of moving parts. We can all adhere to the fact that there's a lot of information to gather, forms to fill, and deadlines to meet. And any business or enterprise needs a precise service that can keep the accounting process incredibly organized with keen attention to detail.

Embracing the journey of such professional stalwarts that empower effective solutions in the niche and enable the clients to scale their business to greater heights, Insights Success brings you its latest edition, ' India's Most Reliable Accounting and Tax Consultants. ’

Delve into the journey and comprehend the essential fundamentals of these extraordinary stalwarts who are shining in the limelight as fidelities in this niche.

Have a good time reading!

CoverStory SV RAO ASSOCIATES

Dedicated to the Nation Building Mission

India's Most Tax Consultants

Acc o unting Reliable

Management Brief Company Name

Shrenik plays an integral role in managing the operations of CCI. His responsibilities include overseeing quality of work, setting goals for staff productivity, efficiency and quality assurance standards, recruiting, staff supervision, mentoring, and retention.

Sivaram has been in the field of CA profession and in the field of financial consultancy for over three decades. I have played a very key role in establishing and building many reputed companies.

Founded by Ruchika Bhagat in the year 2000, Ruchi Anand & Associates is a leading and prominent CA firm, a group of accounting professionals, providing end-to-end solutions in diversified fields of Corporate Finance

Mr SV Rao holds 30 years of rich experience in the field of audit, and taxation backed up with intensive finance and commercial acumen with an ability to formulate effective strategies in all aspects of Accounting, Finance, Taxation, Company Law etc.

Ruchi Anand & Associates

Citrin Cooperman Raju and Prasad Chartered Accountants

SV Rao Associates

Ruchika Bhagat, Founder

Shrenik Shah, CPA and Managing Director Sivaram Prasad Moturu, Managing Partner

SV Rao, CA, Founder Partner

S.

V. Rao, Founder Partner

SV RAO ASSOCIATES

Dedicated to the Nation Building Mission

Our long-standing client relationships have been built based on a commitment to quality service, where the value of our experience and expertise is realized.

Cover Story

Chartered Accountants or CAs

play an essential role in nation-building at the higher levels. CAs are the foundation of our economy. By utilizing their financial expertise, we as a developing country are marching towards a developed future of Industry 5.0.

CAs guide us in the right direction in many financial, banking, and economyrelated measures. This helps in enhancing the developing Indian economy along with industrial growth. CAs contribute to the fields of preparation of books of accounts, capital budgeting, budget forecasting, Tax planning, financing or any other activity, and other fields.

The term Chartered Accountant (CA) superseded the earlier title of Registered Accountant on July 01, 1949, with the Chartered Accountant Act coming into effect. Historically, CAs were the first to form a professional accounting body.

On the same day, the Institute of Chartered Accountants of India (ICAI) was established as India's national professional accounting body. After the American Institute of Certified Public Accountants, ICAI is the second largest professional Accounting and Finance body globally.

Chartered Accountant Mr SV Rao , the Founder Partner of SV Rao Associates, is an honourable member of the ICAI. The prestigious CA firm of SV Rao Associates was established in the year 1985. At present, SV Rao Associates is one of the leading Chartered Accountant Firms based out of Hyderabad catering to most successful entrepreneurs as well as corporate clients. SV Rao associates has been a part of the growth story for many Hyderabad based promoter driven entities in the Healthcare and Real estate sectors.

Mr SV Rao is so passionate about the profession, both of his daughters viz., Sirisha Sarvepalli and Sravya Sarvepalli are also Chartered Accountants. Both of them are partners of the Firm and has the responsibility of taking forward the legacy created by Mr SV Rao.

Mr SV Rao is also a very philanthropic person by nature and always believes in giving back to the society. Being the Chairman for Durgabai Deshmukh Hospital in Hyderabad, which is run by a Non-profit trust with a motto – “To Provide affordable Healthcare by adopting ethical medical practices. ”

Mr SV Rao derives a lot of satisfaction in helping the poor and needy through the Hospital.

SV Rao shares , “And in the last three and a half-decade, we had the privilege of being associated in our professional capacity as Statutory Auditors, Internal Auditors, Tax Consultants, Enterprise Risk Management, Designing of Systems and Operating procedures with various segments of Industry, comprising Private and Public Corporate bodies, Banking and Insurance Industry, Financial Services, Government Enterprises, Charitable Trusts, Individual Professionals etc. The Firm has expertise particularly specifically in the Heath care, Real Estate sectors and providing services to all the bigwigs based out of Hyderabad.”

In the current scenario, almost four years since the implementation of GST, the CA's role has ascended in its importance even more. SV Rao Associates, being the trusted partner for Industry bigwigs, also helped in drafting and making the industry comply with the rules. It further helped review provisions and implementation of GST and has been offering its expertise to everyone.

Accounting and Tax Consultants Par Exemplar

The firm is also empanelled with CAG, RBI, Government of Andhra Pradesh and Government of Telangana. The Firm's clients include individuals, privately owned to public listed Companies, Multinationals, Banks and other Financial Institutions. Over the years, the Firm and its members have built a close working relationship with specialists, regulatory authorities and other relevant institutions.

SV Rao says , “Our long-standing client relationships have been built based on a commitment to quality service, where the value of our experience and expertise is realized. Efficient management of issues coupled with an ethical and professional approach is a particular strength of our Firm.”

On a Nation Building Mission

SV Rao expresses , “Our mission at SV Rao Associates – Chartered Accountants is to provide the highest quality of accounting, taxation, audit and advisory services to our clients as well as to contribute to their wellbeing, enrichment and success.

We aim to accomplish this mission by dedicating ourselves to the highest

We aim to accomplish this mission by dedicating ourselves to the highest caliber of ethics, professionalism, and service.

India's Most Reliable Accounting And Tax Consultants

caliber of ethics, professionalism, and service .”

SV Rao Associates offer a full range of accounting, consulting and tax services tailored specifically for the needs of the clients. A detailed profile of the services rendered under various capacities is enumerated hereunder:

Internal and Compliance Audits

· Conducting risk assessments and risk-based audits with a focus on risk coverage and convergence

· Value-added advice – better performance and decision making

· Meeting the regulatory demands placed on the internal audit function

· Providing independent assurance to the board and senior management

· Providing management assurance on the effectiveness of business processes through process reviews

· Assistance in establishing policies and procedures

· Providing cost reduction initiatives and focusing on cost controls, improving operational efficiency and revenue augmentation

· Adherence to compliances with applicable Statutes, laws and regulations

· Ensuring proper IT security controls and IT systems implementation reviews.

Statutory Audits and Tax Audits

· Conducting Risk Assessments and providing Financial Statements Assurance through the application of Accounting and Auditing Standards

· Focus on quality and timely Reporting

· Assessment of the effectiveness of internal audit function and proactive approach in strengthening internal controls

· Implementing best Corporate Governance Practices through a review of Statutory compliances

· Maintaining robust Documentation Standards

Financial Services Audits

· Review of Commercial Transactions like purchases, redemptions, switches, rejections etc

· Review of Non-Commercial Transactions Pledge/Unpledge, consolidations,

· Review of Reissues, Revalidations/Duplicates

· Analysis of Investor complaints and replies

· Review of Batch process transactions like NAV, Dividend, Brokerage, Unit Capital reconciliation, and funding

· Reconciliation of various internal processes like Purchases etc.

· Review of Internal Control system

· Review of Statutory and Legal Compliances

· Review of IT Security Policies and IT procedure manual.

Enterprise Risk Management

· Setting up Risk Management Policies and framework

· Conducting Risk Assessment through risk identification, measurement and prioritization

· Development of Risk Register for each process

· Submission of Risk bulletin on a periodical basis to the management

· Follow up on the status of Risk compliances

· Involvement in Risk Committee Meetings.

Direct and Indirect Taxation

· Transfer Pricing, including Domestic Transfer Pricing

· Providing Tax consultancy on various litigation matters, search and seizures, Tax Planning etc

· Appeals with Commissioner (Appeals) and at the Income Tax Appellate Tribunal.

Special Assignments

· Certifications

· Special Assignments like the development of Standard Operating Procedures Manuals for the Hospital Industry

· Development of Accounting Manual and Training for NREGS

· Due Diligence

· Business Valuation.

Embracing the Technological Revolution

Being an experienced leader, SV Rao

thinks that the impact of adopting modern technologies in the financial industry is enormous. He says, “The technological revolution has been tremendous since I started practice in 1985.”

Access to smart software programmes has made the whole process of accounting not only transparent and user friendly, but also there has been an increase in accuracy with a low margin of errors. Users can access their books of accounts remotely, making Work From anywhere a reality.

Similarly, technologies such as AI, big data and machine learning are transforming the way the financial consultancy and tax accounting niche functions nowadays. More could be expected in the future. Statutory filings are now made online, and we have various software to assist us in the process. “One has to train oneself and use these tools for better efficiency and time management,” feels SV Rao

Navigating through the Pandemic

Considering the pandemic, SV Rao feels that the challenges faced by every industry, each company and all the employees were humongous. When the COVID pandemic shut the economy in 2020, the country was in panic mode. However, according to SV Rao, Accounting was extremely essential, and the role of Accountants became exceptionally critical to sustaining businesses that could once again revive the economy.

The primary role of Chartered Accountants shifted from preparing taxes to helping the clientele navigate unanticipated business challenges. “Our firm rose to the challenge and assisted our clientele in sustaining operations and thereby achieving selfsustenance,” says SV Rao in a satisfactory tone.

Our mission at SV Rao Associates – Chartered Accountants is to provide the highest quality of accounting, taxation, audit and advisory services to our clients as well as to contribute to their wellbeing, enrichment and success.

•Proven strength in areas of Statutory Audits, Internal Audits

•Expert in handling Income Tax Assessments, Appeals, Income tax Search and Seizure cases relating to Corporate Bodies, Trusts, Firms and Individuals

•Has been a trusted tax advisor to many Corporate and Government Bodies in the above areas

Mr Ravi Bharadwaj – Membership No. 220100

•Rich exposure to Internal Controls, Systems and Accounting Practices and tax matters

•Worked as a consultant for establishing and implementing Accounting System for a 2000 TPD Cement Plant in Ghana, West Africa

Ms Sirisha – Membership. No.222522

Diploma in

Systems (ISA)

from Osmania

Pearls of Wisdom

As an exemplary leader, SV Rao's advice to budding entrepreneurs who aspire to venture into the financial consultancy space is cautionary. According to him , “Despite the number of tools that technology provides us, it is wise to exercise caution and common sense to ensure Due Professional care.”

SV Rao further expresses those values like Integrity, Fair Presentation and Objectivity would help Auditors, Tax Consultants earn goodwill and sustain their clients for a long time.

Glittering Gems of SV Rao Associates – Chartered Accountants

Mr SV Rao – Membership No. 23903

•Senior Partner and Pioneer of the Firm, with over 33 years of rich experience in various industry verticals

•Gained intensive finance and commercial acumen with an ability to formulate effective strategies in all aspects of Accounting, Finance, Taxation, Company Law etc

•Qualified Chartered Accountant and Cost Accountant having 15 years of post-qualification experience including professional experience with EY in the field of transfer pricing, international tax, corporate taxation and regulatory matters

•Advised several multinational companies on benchmarking analysis, transfer pricing planning, documentation and controversy management strategies

•A seasoned tax counsel representing clients at various appellate forums including various cases on transfer pricing and corporate tax issues

•Had experience in dealing with Advanced Pricing Agreements (Unilateral and Bilateral)/Mutual agreement procedures engagements for clients operating in various industries, especially IT/ITeS

Mr S.V.S. Prasad – Membership No. 207540

•With over 20 years of exposure in Conducting Internal and Statutory Audits of Companies, Banks, and Tax Audits

Importance of Reliable Financial Consultants

The professional market is a diversity of

Businessmen, entrepreneurs, professionals, and employees working on numerous platforms. These leadership acumens are often seen struggling to manage their finances. This is a common scenario with most people regardless of their professional status, age, income, or nature of work. They often make numerous plans and attempts to regularize the funds but fall short somewhere.

They plan on certain things but cannot manage others. The allocation of funds for their priorities gets consumed due to uncertain expenses. Despite many efforts, some unknown reason disturbs the entire planning. What could be the possible solutions?

Probably getting a balanced portfolio made, doing a rational analysis of the income and expenses, or hiring a professional financial consultant.

Financial consultants are experts in financial planning who understand the income and average expenses and identify the areas for potential improvements. They identify the

possible leakages (unknown ways of expenses) where the money disappears. Financial consultants have gained importance in the past three decades with the noticeable created through the right advice.

Understanding the Financial Needs

The financial consultants patiently ask questions about the client's status, income source, spending habits, loans, current savings, etc. They create a record of the entire financial summary of the customer, which will be the base for further process.

Chalking a Financial Plan

It is equipped with the latest software and sound knowledge of the government financial rules and regulations, and the consultant drafts a financial plan. It includes the fundamental aspects of expenses, taxation procedures, income source identification and bifurcation, insurance calculation, and analysis. It basically develops a structure based on the inputs given by the client.

All types of savings, insurance policies, stock market investments, Bank FDs, etc., are appropriately recorded and identified to understand the nature of financial activities happening from time to time.

Creating Goals

Goal setting is one of the essential aspects of the financial consultant's role. They categorically create financial goals both short term and long term based on the client's age, family background, current and future responsibilities, and client dreams and aspirations, respectively.

The goals are set to identify the future purpose and ascertain the approximate fund provision that needs to be made accordingly. It includes retirement planning, children's education, domestic and foreign tours, Gold provisions, property creation, etc. Goals create a purpose in life, which help individuals to act accordingly.

Comprehensive Portfolio Creation

The modern approach of financial consultants is very professional and multidimensional. It has all the provisions that an individual should make based on the age, income, risk capacity, and goals ascertained.

The portfolio that is created includes a systematic goal sheet with the current income level, savings, and provisions integrated into the goals. It indicates date-wise sections with the expected periodic goals to be met.

The portfolio is a speaking mirror of the individual, giving a realistic picture and suggesting possible and feasible ways of making timely arrangements. The current income is distributed in the goal provisions in relative proportions. Short-term and long-term goals are addressed here.

Periodic Portfolio Monitoring

The team of expert financial planners monitors the portfolio regularly to suggest important decisions to gain the right growth. The funds invested in shares or stocks are

monitored multiple times daily for their positions. Based on the market positions, the planners' advice for timely action in purchase or selling of the stocks.

With the recent developments in the financial sector concerning the updated government norms, new emerging opportunities are communicated for the smarter and timely growth of funds. Equipped with modern technologies, the financial consultants update the clients on the market developments and advice on timely actions of investments, diversification, and restructuring as well.

Tax planning and legal compliances

The portfolio management includes an excellent aspect of taxation based on the client's income and investments made. Regular tax filing as per the government rules and regulations is done with a balance of essential investments in insurance, pension plans, equity-linked savings, and educational expenses.

The financial consultants create a sound understanding of the legal compliances and enable the customer to adhere to the same.

Enriching People, Empowering the Nation

The role of financial planners has been very discreet and unnoticed; however, the impact they create in transforming the financial condition of individuals or organizations is phenomenal. Similar to the diamond polishers, whose efforts are unseen, but they create permanent, beautiful artifacts that are valued for generations together. The financial consultants have played a pivotal role in creating financial literacy and have enriched individuals to achieve their dreams they never dreamt of.

The Midas-touch of optimization of individuals and business organizations has helped them enrich their goals and empowered the nation to create dynamic and responsible citizens.

- Kedar Borgaonkar

COOPERMAN

Augmented Services Ensuring Reliability

Initiating a career in accounting is a wise choice, especially with forecasts for significant growth in the industry. However, once you initiate your journey in perusing accounting as a career, you will discover that the field is vaster and more diverse than you might have thought. Think of starting with a good accounting firm, and as a result, you will have more opportunities to apply your skills in several areas of practice.

Accounting firms generally provide auditing, tax, consulting, and accounting services for many clients across various sectors, including businesses, individuals, nonprofits, and governments. A job in such an accounting firm will give you experience in many different facets of the accounting field, from preparing and reviewing financial statements to analysing budgets to tax work to consulting and advice on a range of financial issues.

Working in an accounting firm will allow you to learn the tricks of the trade quickly. You will be managing accounts for all types of clients active in different sectors, ranging from self-employed and start-ups to SMEs and more extensive international companies.

Therefore, you will come into contact with every facet of the profession and rack up a wide range of competencies. All the knowledge and exposure which you will have gained within an accounting firm will allow you to maximize your career prospects down the road enormously.

If a career in accountancy and taxation calls out to you, then an accounting company like Citrin Cooperman is undoubtedly the place to be.

Citrin Cooperman is among the leading, nationally recognized accounting, audit, tax, and business advisory firms currently ranked in the top 20 firms in the United States.

The Legacy

Since 1979, the firm has been working with its clients to provide strategic advice for vital life-cycle moments, actively bringing its best-in-class resources so you can focus on what counts.

Whether you are an entrepreneur, a middle-market company, or a global publicly traded conglomerate, Citrin Cooperman provides access to top-tier professionals who strive to understand a company's differentiators and goals, specializing in going beyond the core compliance functions to offer valuable insight on critical business decisions.

Around the corner or across the globe, Citrin Cooperman can provide new perspectives on strategies that will help you achieve your short and long-term goals. Currently, the firm has a presence in several states in the US, including New York, California, New Jersey, Virginia, Florida, Maryland, Pennsylvania, Massachusetts, and Rhode Island.

Citrin Cooperman India LLP (“CCI”), located on the west coast of India in Ahmedabad, Gujarat, was formed to provide shared services for Citrin Cooperman & Company, LLP. Providing quality service to clients with the most efficient use of resources is always a challenge in today's professional world. CCI's mission is to provide outstanding

Citrin Cooperman strongly believes that a good work culture is critical in making good professionals.

“ “

India's Most Reliable Accounting And Tax Consultants

professional support to all Citrin Cooperman offices throughout the year in the areas of accounting, auditing and attestation, tax preparation, valuation reports, litigation support, and other professional work.

Under the leadership of Shrenik Shah , CPA, and Managing Director , CCI’s mission is to enhance its clients' businesses and personal lives through its technical and industry depth and its enthusiasm for building longstanding relationships. Finding innovative solutions is what drives Citrin Cooperman’s professionals and helps its clients succeed.

Exceptional Leadership

Citrin Cooperman India started its journey in India in 2016 with less than 20 people. Today, the company has more than 120 members on its team. The majority of them are Chartered Accountants, Certified Public Accountants, or professionals from the accounting and tax fields.

Citrin Cooperman is among the leading, nationally recognized accounting, audit, tax, and business advisory firms currently ranked in the top 20 firms in the United States. “

“

Shrenik Shah , CPA, and Managing Director

These professionals have great potential. Citrin Cooperman encourages its employees to take the CPA exams and provides them with opportunities to work with the elite class of professionals in the US offices.

Through its employee-exchange program, the company successfully provides hands-on experience to several employees in India to work with the US team members in the US offices.

Citrin Cooperman strongly believes that a good work culture is critical to making good professionals. It makes sure that employees have a conducive environment that helps them nurture their career goals in the right direction. At Citrin, the company always ensures that the eight to ten hours employees spend in the office are the best hours of their day.

Staunch Leadership Acumen Shrenik Shah primarily directs the management of the CCI office. He worked in Citrin Cooperman's New York City office before moving to India to oversee the Indian Shared Services operations.

Shrenik plays an integral role in managing the operations of CCI. His responsibilities include overseeing the quality of work, setting goals for staff productivity, efficiency, and quality assurance standards, recruiting, training, evaluating, staff supervision, mentoring, and retention.

In addition to leading the India Shared Services operations, Shrenik has more than 17 years of experience in the area of taxation and managing client needs.

Before joining Citrin Cooperman, Shrenik was a manager at a regional accounting firm in the United States and a member of the board of directors for its shared services centre in India.

Additionally, Shrenik is a member of the American Institute of Certified Public Accountants. He is a Certified Public Accountant in the United States and a Chartered Accountant in India. He earned a master’s degree in accounting and auditing from H.L. College of Commerce of Ahmedabad, India.

Surmounting the Adversities

The pandemic has posed many challenges to the accounting world. Working from home was the most difficult one. Before the pandemic, CCI never had the work-from-home option for its employees. The company opted to change with the changing world.

It succeeded in the work-from-home environment with an enormous trust of the company’s employees and the superb IT support from the US team.

Pearls of Wisdom

Sharing a piece of advice for the budding aspirants , Shrenik Shah said, “Having a clear vision is extremely important for the professional as well as for the firm.”

“With a vision to provide the best culture for employees and excellent professional services to your clients, we have made our footprints in this field, and I believe anyone with a similar vision can. Having a good team is also very critical.”

“We are extremely selective in the recruitment of our employees. The employees have to go through the eye of the needle to be part of the Citrin Cooperman family,” he added.

Embracing the Future Roadmap

With the help of wholehearted support from its top management, Citrin Cooperman expects to expand its team by leaps and bounds by the end of 2022. The company plans to have close to a 200-member team by the end of this year, unsurprisingly.

Citrin Cooperman also expects to introduce more departments and service lines down the road in its India office, with a plan to expand its office across other regions of India as well.

“ “

Most Reliable Accoun�ng And Tax Consultants

Sivaram Prasad Moturu Managing Partner

“ “

Raju and Prasad Chartered Accountants

n case you are looking for someone's assistance in

handling your accounting and finances, you must be inundated with the services available. There are bookkeepers, part-time financial controllers, CPAs and even accounting consultants. While other services have a clearcut job definition, it is pretty easy to think about; what does an accounting consultant do?

As we comprehend the fact that every business has its own and unique accounting needs, Since every business has its unique accounting needs, an accounting consultant carefully reviews its financial data to offer business finance consulting services.

India's

They will start working once they determine the company's financial health and any accounting services currently used through a third-party accounting agency or in-house. After this, the consultant will look into the company's financial data, measure the current profitability, and then estimate the company's future financial status.

All the suggestions that an accounting consultant provides; depend upon the factors like what they make of a company's financial data. The consultant may also suggest changes to the current accounting practices to increase efficiency in the company's accounting and finances. Certainly, Raju and Prasad empower this efficiency with experienced and dedicated Chartered Accountant Professionals .

Under the leadership of its Managing Partner, Sivaram Prasad Moturu , the firm renders a wide range of services to its clients with commitment, competence, and clarity. In an interview with Insights Success, Mr Moturu sheds light on the significant services that Raju and Prasad provide in the accounting industry.

Mr Moturu, please enlighten our readers about Raju and Prasad and its legacy in the accounting industry. Raju and Prasad is one of the firms of Chartered Accountants in Hyderabad with experienced and dedicated Chartered Accountant Professionals. The firm has handled a variety of assignments in various sectors. The partners of the firm have experience in specific areas. The firm was established in the year 1979 in Hyderabad and has its branches in Mumbai, Bangalore, Jalgaon and Tirupati.

Tell us about the services that Raju and Prasad provide to its clients, highlighting its vision in the accounting industry.

Raju and Prasad was established in the year 1979 in Hyderabad and has spread its services all over the country by having geographical presence through branches in New Delhi in 1989 continued till 2018, Mumbai in 1996, Bangalore in 2001, Jalgaon in 2011, Navi Mumbai in 2013 and Tirupati in 2017.

The firm has expanded its horizons and has grown in size in terms of client base, number of service lines and the quality of professionals with experience in each of their respective fields. Our vision is to extend expert-based services all over the country and to get ultimate recognition in providing services across the globe.

Our services include

Statutory Audits

Internal Audits

Special Audits

Monitoring Agencies' jobs on behalf of Financial

Independence and integrity are the foundations for our services. We understand the problems of our clients with empathy and provide solutions with Professional knowledge and experience.

What are the core values upon which Raju and Prasad is built, and what are the fundamentals that make it a reliable accounting and tax consultancy firm?

At Raju and Prasad, we have always believed that the strength of an organization lies in its people. We have been continuously working with young minds and helping them achieve their fullest potential. Our firm provides a rich and unique learning experience with on the job training for qualified CAs and also the students undergoing Articleship Training.

In addition, we conduct monthly learning sessions and annual seminars under our Continuing Education Programme, which makes every individual of the firm a resourceful and knowledgeable professional.

R&P is a member of Leading Edge Alliance, the secondlargest International Professional Association of Independently owned accounting and consulting firms. This association enables us to access the knowledge, skills and experience of member firms abroad and helps us to serve Indian clients in a better manner. LEA members have a presence in 110 countries across the world.

Where do you envision Raju and Prasad eventually, and what are your future goals?

We intend to expand our services throughout the country and network with experts in audit, assurance, taxation, and allied services as per the Institute of Chartered Accountants of India (ICAI) guidelines . A member with five years of professional experience can Contact Us Networking in India.

Embracing the Growth

How Technology is Transforming the

Accounting and Tax Consultancy Services

Technology has influenced and changed most aspects

of human lives today. It has brought amazing comfort, speed, quality, experience, safety, clarity, and control to our lives. Technological developments have transformed all the business processes of communication, production, manufacturing, sales and marketing, human resources, and finance respectively.

Modern entrepreneurs have got better control, proper update, and the right guidance in business accounting and taxation, thanks to professional accounting consultants.

As we dwell upon the nature of accounting and tax consultants, it has been observed that they are always prepared, updated, and ready with solutions. Moreover, they can quickly display the growth opportunities otherwise unseen by many. The secret behind their upmanship is their smart technological adaptation.

Consultants are fast and well equipped with the latest technologies that enable them to efficient working and right decisions. The systematic approach builds up the complete accounting surface of the system which easily reveals the flaws and helps to improve the existing practices. The role of the professional accounting and taxation consultants has grown up steadily with the impressive transformation they have brought in boosting the financial efficiency of the organization.

Some of the latest technological trends observed in consultants' profiles are mentioned as follows

Customized Accounting Software

The traditional accounting methods of manual entries in ledgers have been replaced by the modern efficient processing accounting software which enables quicker input

and data computation. The data entry process is also getting replaced by OCR and scanning techniques which have enabled the reading, capturing, and compiling of the data from the provided images.

The high-end software applications have made the process easier, faster, and error-free giving greater accuracy in the accounting process. It has significantly removed numerous possibilities of errors that were possible in manual entries. It has elevated the role of accounting professionals with more focus on specialized client-centric responsibilities.

Cloud-based Systems

Accounting consultants are better equipped with work feasibility, comfort along with data security. This is precisely the reason why numerous accounting and tax consultants are using cloud-based platforms to streamline all their information. It has offered great convenience of accessing, logging in, and working at any time from any location. It has also eliminated the restrictions of confining to a particular office facility or a system.

The simplified accessibility and seamless working have enabled the consultants to log in anytime in the system and offer suitable solutions. This gives them excellent working flexibility and command over the client consulting process.

Role Diversification

The most cumbersome and tedious tasks of compiling and computing the data have now been simplified with the click of a button, thanks to technological advancements. The roles of accountants have evolved to much higher levels of client consultation than remaining confined to the basic accounting procedures.

The consultants gather data and make computations easily and quickly. They focus on data analysis aiming to discover newer ways of improving client businesses and strategizing further activities. It helps in managing taxes easily but also helps the clients with futuristic tax preparation well.

Highly Efficient Transactions

Modern accounting consultants are well prepared with the technological systems which provide quick, real-time, and

feasible consultations. This helps in guiding the customers on an immediate basis with numerous parameters being viewed, discussed, and concluded on decisions through online web conferences and remote screen sharing modes.

The consultants can easily cater to different customers across varied locations and time zones. The latest web applications have open integrations which can be easily meshed with live client calls and get the work in motion with clear team understanding. The higher efficacy of the technology has helped in building the trust of the clients leading to more referral business out of pure satisfaction.

Mobile Accounting

The technological advancements in mobile applications have taken business functions on a moving mode. Consulting professionals can easily check the client updates, give instructions, offer recommendations, and integrate seamlessly. Mobile accounting has offered accessibility to numerous accounting functions from the mobile application.

The functions of Invoice creation and sharing, capturing receipts, creation of expense claims, and gathering of signatures. It is a very cost-effective solution enabling multiple users to collaborate on the same project. The mobile accounting applications can be easily integrated with other applications with increase in number of functionalities.

Tools of Efficacy, Enhancing Business Fraternity

Crafting the important tasks of guiding modern businesses, accounting consultants have always been quick and adaptive learners in offering the latest accounting advisory services. Always prepared, equipped, and supportive to their clients on various financial matters, the accounting consultants have transformed themselves with the technological tools in delivering smart, effective, and quick solutions to guide their customers in organizing and developing a powerful business accounting system.

- Kedar Borgaonkar

Ruchi Anand & Associates

Partnering in Nation Building

It was well said by Dr APJ Abdul Kalam that Chartered

Accountants are partners in nation-building

Ongoing time is an era where Chartered Accountants are the well distinguished and well-known professionals in our society. Maintaining ethics and values is a prime factor in any job; it becomes prominent in responsible positions like Chartered Accountancy.

A rational person can see the participation of Chartered Accountants in every field. Whether it is related to budget forecasting, tax planning, capital budgeting, or financing— the need of CA is inevitable —for a smooth accounting process. Chartered accountants are educated to be well-versed with domestic and international laws, giving them an edge when it comes to doing their jobs effectively.

Ruchi Anand & Associates is a group of accounting professionals who provide end to end solutions in diversified fields of Corporate Finance, beginning from registration of a company in India to compliance and procedural parts to Financial Reporting, Auditing and other areas of consultancy/liaison. Founded by Mrs Ruchika Bhagat in the year 2000, Ruchi Anand & Associates is a leading and prominent Chartered Accountancy Firm in India, having existence in New Delhi and Gurgaon.

In an interview with Insights Success, Mrs Ruchika Bhagat shared valuable facts about Ruchi Anand & Associates, its services and its significant stronghold in the accounting niche.

Mrs Ruchika, please enlighten our readers about Ruchi Anand & Associates and its USPs in the accounting niche.

Ruchi Anand & Associates is a group of accounting professionals providing end to end solutions in diversified fields of Corporate Finance, beginning from registration of a company in India to compliance and procedural parts to Financial Reporting, Auditing and other areas of consultancy/liaison.

The firm has valuable professionals who have core competencies to provide all the accounting and finance services, including legal compliance part, under one roof, in a fashion that keeps our clients at comfort. Raaas is best known for their audit services. We provide Stock Audit in India, Tax Audit in India, TDS Audit in India, Tax Audit in Delhi etc.

Tell us about the services that Ruchi Anand & Associates provide to its clients. At Ruchi Anand & Associates, we are all about service. We strive to develop long-term relationships with our clients, approaching each engagement focusing on bringing value. Our senior professionals are actively involved in each engagement from inception to a conclusion with smart, sensitive approaches. Raaas is a top auditor in India and is best known for their audit services. We provide Stock Audit in India, Tax Audit in India, TDS Audit in India, Tax Audit in Delhi etc. We provide the following servicesŸ

Company Registration

Accounts Outsourcing

30 | May 2022 | www.insightssuccess.in

India's Most Reliable Accoun�ng And Tax Consultants.

Ÿ

Ÿ

Tax Services

Audit & Assurance

What professional values and qualities do you think your clients believe in you the most?

Professionalism combined with updated knowledge is the USP at Ruchi Anand & Associates. We take pleasure to serve our multinational clients from the USA, UK, Japan, China, Italy, Korea, Israel, Russia etc. We have a team of skilled and experienced Chartered Accountants in India providing quality services!

We are the leading Indian Chartered Accountant in Delhi. We always keep ourselves updated with our business field dynamics. Our mission is to satisfy clients with the best services. We provide a comprehensive range of services like Auditing & Assurance, Accounts outsourcing, Company registration in India, Internal Audit, Stock Audit, Risk Advisory etc.

How is Ruchi Anand & Associates currently positioned as the most reliable accounting and tax consultancy firm in the accounting industry?

Ruchi Anand & Associates provide Company auditors in India with audit and assurance services related to controls around the financial reporting process. We help business units that need assurance on the quality as well as the creditworthiness of information about internal management and about all the disclosures for key indicators, whether financial or otherwise.

Investors seek confidence in Financial statements, which only independently audited financial statements can provide. Thus, the functioning of even capital markets are driven by the audited financial statements.

Good strategies are based on solid knowledge. Our comprehensive Marcom Audit provides insight into your current and planned marketing communications mix.

We provide Stock audits in India to companies helping them safeguard and monitor their physical assets and inventories efficiently.

We support the company successfully to complete its conversion in accordance with new accounting standards.

We offer the best services in regard to the Companies Act of India. We boast to be the corporate finance adviser on public-to-private transactions. We offer a wide range of services which are required for finishing a deal, including advice on strategy, tax advice, legal advice, regulatory compliance including due diligence.

We expedite upgrading the capabilities of the people within the organization and work with the executives to judge the right potentials required and available and fill in that gap.

Ruchi Anand & Associates prepare programs for performance rewards that are co-related with the organizational goals. We support the HR team as well as the entity for working out for the performance-based rewards.

We provide services to entities that work in multiple tax jurisdictions. We try to help them decrease their total tax liability, keeping in view all the tax laws.