Influential Women Leaders in Business -2023

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Rising Women Comprehending the Inspiring Traits of Successful Women Leaders

Path Makers How Women leaders are Influencing the Developments in the Modern Business Sector?

Veenita

TSA Legal was recently awarded as ‘One of the Best Upcoming Law Firms,’ at a Legal Conference of South Asian Countries held in Singapore (Nov 2022).

Women
Influential Women Leaders in
2023 FEBRUARY ISSUE:14
Soharu An Intrinsically Inspirational Lateral Minded Legal Leader
Business
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“You will be defined not just by what you achieve, but by how you survive.”
- Sheryl Sandberg

Editor’sNote PromisingRise ofColleen Leadership

Theroleandinvolvementofwomenintoday’sworld hasbeenonasteadyriseinalmostallthelevelsof corporateandbusinesshierarchies.Womensince longagohavebeenknowntobeworkaholicanddedicated intheirprofessionalanddomesticcommitments.Withthe developmentsandencouraginggovernmentpolicies,the scopeandexpanseofthewomenhassurgedphenomenally

Growingsteadilyfromthebasicfunctionalprofiles,women havedisplayedexceptionaldedicationanddevotionintheir work.Regardlessofthechallengesandtestingconditions, womensparkledwithaboveaverageperformanceinallthe sectorstheyworkedin.Despiteworkinginthecommercial businessworld,thedomesticresponsibilitiesandduties remainedasanunsaidand‘considered’aspect.Loadedwith seeminglylargersetofduties,womenhavebeenvery efficientintheirprofessionalexecutiontoo.

TherecentsurgeofstartupsinIndiaandseveralother countries,haspointedononefactorwhichistheemergence ofwomenentrepreneursandwomen-ledorganizationshave beenonasteadyrise.Severalkeyabilitiesofwomen leaderscameintolightwhichmadethemadeptandresilient inhandlingthebusinessresponsibilitiesandfosteringthe growthoftheorganizationaswellasofferinggrowthcentricsolutionstotheclients.Womenhavecarvedaniche oftheirownthroughinnovativeapplicationsand outstandingbusinessstrategiesthathaveforgedgrowing associationleveragingonstrengthsandcreating opportunities.

Recognizingtheirroleandphenomenalcontribution, InsightsSuccessispleasedtopresentyouthelatestedition ‘InfluentialWomenLeadersinBusiness-2023’that showcasessomeofthemanywomenwhohavebroughta positivechangeintheindustry.

Enrichingyourreadingareacoupleofengagingarticles writtenbyourin-houseeditorialteam.

Sotoenjoytheversatiledimensionsoftoday’senterprising womenleaders,delvein.

Veenita Soharu

An Intrinsically Inspirational Lateral Minded Legal Leader

A R T I C L E S

Rising Women Comprehending the Inspiring Traits of Successful Women Leaders. Path Makers How Women leaders are Influencing the Developments in the Modern Business Sector?.

C O V E R S T O R Y 08 16
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O T E T Prof Dr Parin Somani TheQuintessentialForce ofEternalWisdom 20 Yogita Goyal EnsuringtheBestTravel ExperiencesviaStotrak Hospitality 28

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Women InfluentialWomenLeaders in Business2023

Anikaisamultifacetedprofessionalwhoisalsoaknowledgeable nutritionist,corporatetrainer,andlifecoach.

Kshamaisanew-ageyoungbookpublisheroffersthedynamic platform tothousandsofaspiringtalentedindividualsin publishingtheirlifelongdreams.

ProfDrParinisanIndependentAcademicScholar,TEDx Speaker,Educator,InternationalMotivationalSpeaker,Author, Writer,Banker,andmulti-internationalawardwinner

With15yearsofexperienceinHumanResources,Veenita’score expertiseliesinCorporateGovernance,HR,andLegal ComplianceforMNCsandStartups.

Yogitahasspecializedinprovidinguniquetravelplansand enablingcustomerswithsustainableexperiences.

Featuring Brief Organization ProfDrParinSomani, Director AnikaKhara, Founder KshamaRao, CEOandFounder LondonOrganisation ofSkillsDevelopment (LOSD) ShikshaTrust KashmiraPuravasini Publications VeenitaSoharu, FoundingPartner TSALegal YogitaGoyal, Co-founder StotrakHospitality

Veenita Soharu

An Intrinsically Inspiraonal Lateral Minded Legal Leader

Themodernbusinessworldisrapidly

Veenita’s core expertise lies in Corporate Governance, HR, and Legal Compliance for MNCs and Start-ups.

evolvingtothepointwherelegalissuesthat arisemustbeaddressedonlybyalegally savvyprofessionalmind.Withthegrowthand developmentofbusinessorganizations,unexpected situationsarisewheremutualdisagreementmay leadtolong-termdisputesifnothandledbyan expertlegalcounsel.Thereisaneedforanintrinsicallyintelligentlateralthinker–Veenita–whocan beanycompany’slegaladvisorypartner,advisingit preciselyandguidingthemanagementtoawin-win disputeresolution.

AFoundingPartnerintheGurgaon-basedlaw

firm,TSALegal,andhavingmorethan15yearsof experienceincludinghumanresourcesbehindher, Veenita expressesherideasonthe…

QualitiesofanInspirationalLeader

“Suchaleadermustbefair.Therearebroadlytwo kindsofLeadershipstylesgenerallydisplayed: AssertiveLeadershipandPopularorconsensus Leadership,”shesaysandelaboratesfurther.“In business,itisfoundthatAssertiveleadershipis quitedominatingandinlimelight,Ipersonallyfeel thatPopularorConsensusLeadershipistheonethat

COVER
STORY
VeenitaSoharu, FoundingPartner

ismoreadmiredandsuccessfulintoday’scorporateor businessesbecausealeaderneedstobeapproachableand theyneedtotakepeoplealong.”

Apartfromtheseacoupleofmoreintrinsicqualitiesare importantinaLeader

• Havingalateralthinkingapproach.

• Beingaproblemsolver.

• Mentoringandgivingopportunitiestotheteamtogrow and

• Sharingcreditwherenecessary

Asonenoticesallthesequalitiesaresomethingthatan individualwillfindinpopularleadersinanyorganization. Moreover,thesequalitieshelptheorganizationsgrow sustainablywhilerecognizingthechallengesandredflags earlyinthejourney.

Withalogicalapproachandpassioninherownleadership persona, Veenita is…

AChiseledLawProfessional

…whohasgainedareputationforofferingqualityand promptlegalservicestobusinessesacrossvariedindustries.

Veenita’scoreexpertiseliesinCorporateGovernance,HR, andLegalComplianceforMNCsandStartups.Shehas helpedGlobalBusinessesinaligningtheirIndianOperationswithrequisitecompliancesbyDesigning,Drafting, andExecutingthemostrobustPoliciesinEmployee Management,ContractManagement,andLabourLaw relatedissues.SheholdscommandoverLaborlaw compliancesincludingESIandPFbenefits,Minimum wages,LaborLawsforregistration,licenses,renewalsand theContractLabourAct.etc.Shehasbeenawardedby variouscorporatesforwhichsheworked,forherinnovative approachwhilesuccessfullymanagingsensitivecorporate issuesefficiently.

TSALegalisamodernlawfirmthathelpsnew-age businessesespeciallytheonesfocusedonTechnology,IT, MobilityandArtificialIntelligence.Itoffersprofessional servicesinBusinessandcommerciallaw,Environmental Law,Intellectualpropertyrights,Internationallaw, Artificialintelligence,cyberlaw,Litigationandarbitration, consumerprotection,etc.

IntertwinedLearningofLegalHR

VeenitahasmorethanadecadeofexperienceinHuman resourcefunctionsinvariousMNCs.Beingabletomanage theentirebouquetofservicesrelatedtoHRforlargeIT companiesandStart-ups,sherealizedthattherearemany areasinHRthatgetintertwinedwithLawandhaveLegal aspectstoitthatareeitherinherentorsoinvolvedthatthe twocannotbeseparatedwithoutmakingeachineffective andpointless.

ItisthenthatVeenitatookupLawasasubjectandstudy

Themoreshelearned,themoresheappreciatedthenuances thatcamewithit.WithaLawdegreeinhand,Veenitacould seehowherknowledgeofthetwoexclusivefieldscould helpmanybusinesses.

AspartofherroleintheLawFirmofTSALegal,ofwhich sheisafoundingpartner,Veenitastartedhelpingstart-ups increatingtheirHRFrameworkrightfromthePolicystage totrainingtobestpracticesandthentoeffectiveconflict management.Shefoundthatintheirzealtofocuson operations,mostnew-agestart-upseitherignorethese importantaspectsorarecompletelyunappreciativeofthese, which,inthelongtermbecomesdetrimentaltotheir survival,toleavescalingup.

Veenitaandherteamofassociatesmitigateallsuchrisks fortheclientbycreatingaManagementFrameworkwith enoughLegalinputsandguidelinestosustainanybusinessrelatedchangesorinternalchallengesthatmightpropup fromtimetotime.

Influential Women Leaders in Business -2023
I personally feel that Popular or Consensus Leadership is the one that is more admired and successful in today’s corporate or businesses.

WideningPerspectives

Veenita,inallearnestness,feelsandbelievesthatthereare twoinnatequalitiesthatareappreciatedbyherclientswhen itcomestoherverticalofservices/consulting.

• Beingabletolistenandrelatetotheconcernsthatare beingsharedbythemwithher.Attimes,itisnoteasy fortheclientstopinpointwhattheyexactlywant, henceVeenitatriestodiginabitmoreandunderstand therootoftheconcernsbeingoutlinedandthenadvise onthestrategyoranycourseofactionthatsheneedsto take.

• Tobeabletoputthingsinclearperspectiveevenifit meansgoingagainstthepopularopinionoragainstthe desiredoutcomethattheclientwantsorthinkshe/she wants.Whiledealingwithaworkforcethatismore awareanddynamic,theroleofthemanagementandits policiesarealwaysinthespotlight,henceitboilsdown toprofessionalslikehertotakesometoughcallsand makepracticaldecisionstosafeguardthecompanyand itsmanagementwhilealsokeepingtheemployees’best interestinmind.

Asfor‘whatquality/valueshercolleaguesandemployees admire’,Veenitabelievesittobethesameforallthe partnersatthefirmandtheethosofherLawFirmwhichis tolayfocusonlearning,mentoring,andopeningnew opportunitiesinlearningforthejuniors—whichisthebestappreciatedaspectofthefirmasawholeandpartnersas individuals.Shesays, “A professional in all of us admire such qualities in a professional set-up.”

TSALegal– A Perfect Firm

TSALegalhascreateditsownnichebasedonitscore competence.Theteamconsistsoflawyerswithaneducationalbackgroundandexperienceasengineers,technology specialistsandITexperts.Theteamisthuswell-versedin TechnologyandLaw.Moreover,theteamkeepsitself updatedonnewtechnologieslikeArtificialIntelligence, DroneTechnology,Bots,etc.andintegratesthatunderstandingwiththelegalissuesrelatedtoit.

Thishelpstheteaminadvisingitsclients,whicharemostly inNewAgeTech,increatinglegalframeworksintheir systemstosecurenotonlythetechnologyandthe

Influential Women Leaders in Business -2023

operationsbutalsothebusiness.Frameworkslikepolicies, instruments,agreements,back-end,etc.needtobealigned withthepossiblelegalrisksandtheirmitigationplan.Apart fromtheframework,theteamalsocreatesanddelivers variousimportanttrainingslikePoSH&ICC,CyberLaw, CyberSecurity,DataSanctity,Emailcommunicationandits LegalImplications,SocialMediainProfessionalSet-upand implicationsandmanymore.Clientsappreciateits approachastheyknowtheteamunderstandstechnology,as wellasthelawinequalmeasurehence,TSALegalisthe perfectfirmtoadvisethemonkeyissues.

ChangingPerceptions

AtTSALegal,theteamunderstandsitsworkintheservice industryandLegalAdvisoryisitsservice.Theteamfelt thatbusinesseshadadifferentperceptionoftheLegal Fraternityandthusittriedtobreakthatmentalblock.

VeenitafeelsthatastheLawPartnersoftheclientsthefirm needstobe

• Proactivelyinvolvedinclient’sbusinessactivitiesso thattherisksareunderstoodataveryinitialstage • Bemoreopenandapproachabletocreateabondwhere theirteamscandiscussanyaspectordoubtswithTSA Legalteam.Thisapproachhaskeptthemingoodstead withtheNewAgeStart-Ups.

TSALegalteamworkswiththeclientsfromtheveryinitial stagebygettinginvolvedincreatingManagementSystems, Framework(s),Policies,Mechanismforintegration,Legal Trainingandimplementationofsuchframeworkswith Operations,Riskassessment,Aligningtheoperationswith variousGuidelines(Countrywise),andofcoursethe disputeresolution(internalaswellasexternal).Theteam

getsinvolvedinvariousnegotiationsonbehalfofthe clientsandrepresentsthematvariousforumsaswellwhere theyrequireit.Itsservicemodulesaredesignedinaway thattheStartupsdonotfeelthepinchintheirpocketwhile gettingaccesstoapoolofexperts.

ThecorebeliefatTSALegalistobringharmonybetween TechnologyandLawwhilegivingaccesstotheclienttoa poolofexpertiseinoneplace.Aproactiveapproachbyits teamanddedicatedresourcesworkingonissueshighlighted byclientsisanotherplusthatitsclientsappreciate.Allin all,itisaknowledge-sharingbusiness.

TheLegalTechFactor

Thewaythetechnologicallandscapeisevolvingand changingeveryday,itisimperativethatithasanimpacton allaspectsoflivesincludingLaw.New-agetechnologies likeAI,ML,DroneTech,andCloudComputingarenew avenuesthathavedisruptedthewaybusinessesworked. Alongwiththeease,camethelegalchallenges.Thoughin Indiatoo,theGovt.andtheJudiciaryarelookingatthemto formtheguidelines,manygeographiesliketheUSand Europeancountrieshavealreadydevelopedsomelawsand guidelines.

TheTSALegalteamkeepsitselfabreastwiththesechanges throughstudy,research,certifications,conferences,and seminars.Thisindirectlyhelpsitsclientsasithelpsthemto remainaheadofthecurve.TSALegalthuslendsmore claritytoitsclientsinthesemattersasithasthein-house capabilitiestorespondtosuchquerieswithaverifiabletrail ofevidenceandprecedencetorelyupon.

CounteringChallengesHolistically

Asforchallenges,therearetwomainchallengesthat Veenitasees

• Changinglandscapeofhowbusinessesarebeingdone throughvirtualandonlineplatforms,and,

• Managingrisksfromtheglobalperspective.

Thechallengeofnew-agetechnologycanonlybehandled ifoneiswell-versedwiththetechandassociatedlaw (especiallyitsimplications).Ittendstooutlinevariousrisks andthencreatetheframeworktomitigatethoserisksforits clientsandtheirclients/customers.

Asfortheglobaloutreachoftoday’sbusinesses,thefocus

TSA Legal is a modern law firm that helps new-age businesses especially the ones focused on T echnology, IT, Mobility and Artificial Intelligence.

isagainonthecontracts,geographies,andthelawthere. TSALegalhasin-houseexpertsinUSandEuropeanlaws, hencetheclientstendtogetaholisticpurviewofthe provisionsofthelawinthoseterritorieswheretheprospectivebusinesswillinteract.

AReverberatingAdvisory

Inheradvicetoyoungprofessionalsenteringthelegal industry,VeenitamentionedthatLegalAdvisoryisavery interestingfieldintoday’sworld,andinheropinion,itis thebesttimeforyoungsterstoequipthemselveswith diverseknowledgeandstartconsultinginthisfield.The New-AgeTechandIPRarethekeylegalbuzzwordsthat willremainrelevantinthetimestocome.Sheaddsthat moreandmorebusinessesareseekingitsadvisoryinthese verticals,notonlyinIndiabutfromEurope,theUS,the MiddleEast,andevenAfrica.Astheinvestmentinstartups gatherswindpost-COVID,therewillbenewavenuestoo forthelegalfraternitytolendtheirexpertisetothisindustry segment.

Thefirmneedstolookatthemindsetoftoday’syouth whichismoredrivenbythenewerchallengesthatreverberatewithwhatishappeningaroundhim/herandnotthat inclinedtowardsthesameoldlitigationwork.Veenitasays

thisbecausealmost98%oftheyounglawyersthat approachTSALegalforinternshipsorprobablejobs,want toworkinthesedomainsonly(IPRandNew-agetech).

Future’sBestGlobalLawFirm

TSALegalhasbeenscalingupevenduringthepeakofthe COVID-relatedlockdownsaswell,sofor2023,ithasmade veryaggressiveplanstoexpandbothexternallyand internally WhileitwillbeopeningmoreofficesinIndia, TSALegalisalsoexploringcollaborationsintheinternationalmarketsasalmost15%ofitsclientsandworkis pouringfromoutsideIndia.Internallyitplanstoexpand horizontallywithitsdedicatedteamsforAIandBio-Tech whichshallgiveitanedgeinconsulting.Itssteadyprogress hasbeennotedandappreciatedbytheglobalLegal Communityaswell.

TSALegalwasrecentlyawardedas‘OneoftheBest UpcomingLawFirms,’at a Legal Conference of South Asian Countries held in Singapore (Nov 2022)

Businesswisethefirmwillbeexpandingitsreachtoother industriesaswellespeciallyFMCGandPharmaasthose arethesegmentsthatareseeingquiteanemergenceand beatingalltheslow-downpredictionsinGlobalMarkets.

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Comprehending the Inspiring Traits of SuccessfulWomenLeaders.

Leadershaveplayedaninfluentialrolein

settinganexampleofidealworkingandin motivatingthepeopletoimprove themselvestowardsthepathofexcellence.Aswe lookintotheaspectsofhowleadersareborn,it wouldbeaninterestingrevelationthatleadersare justthecommonteamplayerswithbroader thinking,forwardthinkingandanempathetic mindsettowardseveryone.Intherecenttimes,itis noticedfactthatwomenhaveclimbedtheladderof corporateandentrepreneurialhierarchytohandle andexecutetopresponsiblepositionsacrossthe sectors.

Letsidentifysomeofthemanyinterestingtraitsof thesuccessfulwomenleaderswhohavecreatedan identityoftheirownthroughtheircompetent leadershipcapabilities.

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VisionaryLeaders

Womeninbusinessorincorporateworldhavesparkledby theirwideapproachoflookingatthebusinessandthe industry.Byunderstandingfromamacroperspective,they arewellawareofidentifyingandgaugingthepossible hiccupsorfrictionthatmayariseinthebusiness.This approachofthinkingbeyondtheirKRAshaveactually helpedtheminworkingefficientlywithmorevolumeorientedtasksandwiththeorganizationalobjective.With strongbeliefintheorganizationalvision,womenleaders havebeeneffectiveininstructingandsteeringthe employeesandtheassociatesinworkingintheright direction.Ithelpstheminimbibingtheloyaltyandoneness withtheorganization.

StrictDisciplinarians

Regardlessoftheiracademicbackgrounds,womenleaders havebeenverydemandingandinfluentialsettingand followingtherulesandregulations.Withthehighlevelof integrity,theyhavedisplayedtheirdisciplinethroughtheir timelinessinreachingoffice,attendingthemeetingsor eventsandobservingthebestleveloftheformaldress code.Thisqualitymakesthemstandoutinthecrowdand shinebrightlytoearnrespectautomatically.Employees lookuptolearnmanythingsfromthemwiththese impressiveandinspiringqualities.Alwaysreadywiththe meetingaccessorieswithadditionalelements,women leadershavealwaysdisplayedfirmnessintheirapproach andbehaviour

PassionateContributors

Gettinginvolvedintheprojectsandidentifyingthework status,womenleadershavebeenactivecontributorsinthe activities.Theyparticipatebyaddingvaluableinputs, askingquestionsandtriggeringengagingdiscussions. Encouragingalltheteammemberstocontributewiththeir inputs,womenleadersworkwiththeminmakingthework livelyandhappening.Alwaysontimeandavailablefor discussion,womeninthehigherroleshavealwaysbeen dedicatedintheireffortsintermsofdiscussions,execution orplanning.Alwaysreadytoidentifynewerwaysfordoing thethingsinbetterways,theseleadershavebeenfocused andenthusiasticinworkinganddevelopingthesolutions further

EmpatheticGuides

Havingaheartandconcernforothersisveryimportanttrait ofthewomenleaders.Listeningtothedoubtsandproblems ofthepeopleinapatientandfriendlymannermakesthem popularandrespectedperson.Employeestraveltowork, haveseveralchallengesonworkorpersonalfront,women leadersarealwaystheretohearthempatientlyandaddress themwithlogicalandfeasiblesolutions.Thisbooststhe employeemoraleandbuildsastrongbondwiththe organization.Employeesspreadpositivityamong themselvesandintheindustryabouttheirfeelingsof gratitudeabouttheirconsiderateandempatheticseniors.

ExcellentCommunicators

Communicationisthebasicqualityofeveryprofessional, butitisfarmorerefinedandpolishedinthewomenleaders. Theyconveytheinstructionsveryclearlyandpreciselyina normalyetfirmvoice.Theircommunicationverbal,emails, messages,gesturesisnoteworthy.Impeccablewiththeuse ofwordsenrichedwithvocabulary,womenleadershave alwaysmadethecommunicationveryfocused,clearandto thepoint.Timelycommunicationwithapracticalcallto actionisthekeyaspectintheircommunication.Everything iswellthoughtaboutandplanned.Peopleareamazed readingtheirmails,listeningtotheirspeechesand instructionsastheyareinspiringandcommunicatethebest positiveaspectsabouttheworkandtheorganizational objectives.

VoraciousLearners

Learningisaningrainedabilityofwomenleaderswhoare alwayshungrytoknowmoreandlearnfromothers.The reasontheyaregoodlistenersistheirinterestinknowing moreandlearningnewfromtheotherpeople.Believing thatthebestlearninghappensinknowledgesharingand brainstormingsessions,theyinitiateseveralactivitieslike groupdiscussions,organizeseminarsandcollaborative eventsthatinvitessubjectscholarsandexpertswhocan guidetheemployeestolearnanddevelopfurther

Organizationswhichhaveanopenandencouragingculture, hasthehighestnumberofloyalemployeeswhocontribute morethantheirKRAs.

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ProfDr ParinSomani

The Quintessential Force of Eternal Wisdom

Legendsaremadeofcosmicdepthsoftimeless infinity,universalforceofboundlesseternity,and livingserenityoftheultimatewisdom.Allthe biaseddefinitionsin‘Man’sthesaurusofpatriarchyfalls paleinfrontoftheselegendaryandmightyleaders abundantinthequintessentialcharismaofimmortalenergy, todaycomingintheformofProfDrParinSomani,a multifaceted,multitalented,andmightilymonumental personality.SheistheDirectoroftheLondon OrganisationofSkillsDevelopment(LOSD)andan IndependentAcademicScholar,TEDxSpeaker,Educator, InternationalMotivationalSpeaker,Author,Writer,Banker, Humanitarian,Philanthropist,Multi-InternationalAward Winner

Of course, the sky is not enough.ProfDrSomanihas eight Doctoratedegrees,recognized five times intheWorld BookofRecords, twice intheIndiaBookofRecords, AsiaBookofRecords,KarnatakaBookofRecords,and GoldenBookofWorldRecords Allherexperiencehas allowedhertohelpglobalsocietiesinEducation,Women Empowerment,andYouthDevelopment.She has travelled to more than 117 countries, published 41+ educational papers, newspaper/magazine articles, and 19 books, and featured in 100+ videos and 177+ newspapers/books.

DuringCOVID-19,shehaseducated100,000+people globally,deliveredresearchatHarvardUniversity,andhas beeninvitedbytheGovernorsofIndia.Havingsurvived life-threateningaggressivecancertwice,onedecadeapart, shehasrealizedtheimportanceofeducation,knowledge, and,mostimportantly,skilldevelopmentinacontinually changingworld.

Throughhervastknowledgeanddiverseskillset,ProfDr SomanihasdrivenLOSDtogreatheightstohelpglobal societiesexcelintheirpersonalandprofessionallives. She possessesanarrayofdiversequalitiesthataremost admirable,fromprofessionalismtointegrity,compassion, andmotivationtosucceedtogether.Heractionswithin LOSDreflecthertwomottosassheworkstirelesslytohelp humanityprogressunitedly.

LOSD’sslogan~‘You Can Reach Your True Potential!’is exactlytheserviceitprovides.LondonOrganisationof SkillsDevelopmentLTD(LOSD)hasbeencreatedtousher theworldtowardaunited,prosperousfuture.The organisationishelpinghumanitythrougheducation,women empowerment,andyouthdevelopment,facilitating specializedskillacquisitioninmultidisciplinarysubjects andimprovingqualityoflife.Anall-inclusiveorganisation passionateabouteducationdespitebackgrounds,LOSD offersfreeonlineclasses.Withaglobaloutreach,LOSD publishesresearchthrough Global Research Journal (GRJ)andofferspodcaststoappealtodiverseindividuals. LOSDbelievesinequalopportunitiestoprogressin lifelonglearningandtheimportanceofknowledge acquisitionincontemporarylife.ThroughLOSD,100,000+ individualshavebeenfacilitatedindevelopingtheirskills.

TheLOSDExcellenceAwardsrecognizesoutstanding contributionsbyindividualsandorganisationsinnumerous categories.LOSDhascontributedtotheskillsdevelopment of100,000+individualsglobally Thishasbeenpossible through256+webinarsandliveandvirtualconferences where Prof Dr Somani hasbeeninstrumentalinsharingher knowledgeandmentoringindividuals.

Inaddition,GRJhasbeenpivotalinbringingglobal researchersononeplatformtoshareinformation,identify challenges,andfindsolutionstoamultidisciplinarytopic globally

ProfDrSomani,throughLOSD,hasutilizedtechnological advancementstocreatelearningcontentimpartedto interestedlearnerswithininteractivevideoconferencing software.Inaddition,herGlobalResearchJournal(GRJ) providesaplatformforglobalresearchers,educators,and academics,despitetheirbackgrounds,topresenttheir findingsthroughthekeyvaluesof Free Global Knowledge Acquisition, Complex Language Made Simple, Attractive Visuals, and Global outreach and representation

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London Organisation of Skills Development (LOSD)

Prof Dr Parin Somani
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Technologyhasenabledeachcorevaluetoadminister, addingvaluetosocietiesgloballytofindsolutionsto challengingcontemporaryissues.WithinLOSD conferencesheldatworld-classhighereducation institutionsglobally,peopleareempoweredtothink criticallyandcontributetowardhelpingsocietyembrace advancedtechnologies.

Theworldiscontinuouslychanging,andtechnological advancementsaregrowingrapidly.Individualsarefacing challengesinemployment,education,personallyor professionally Thereisacontinuousneedtobridgetheskill gapthatstopsindividualsfromexcelling.

ProfDrSomanirecognizesthesechallengesandprovidesa globalplatformthroughwhichindividualscanacquirethe necessaryskillstoreachtheirgoals.TheLOSDcoursesare availableforindividualstoenrollinnumerousclasses, developtheessentialskillsandapplythemincontemporary life.Hence,lifelonglearningisvitalinanever-changing world.

Itisimportanttolearnfrompreviousmistakes,understand thecurrentchallenges,prepareforthefuture,andsetgoals forsuccess.Strengtheningexistingskillsetsandlearning novelskillswillgivebuddingentrepreneurspositiveresults.

Inheradvicetobuddingentrepreneursaspiringtoventure intotheknowledgeindustry,ProfDrSomanisays,

“Education and skill development are essential in contemporary life; therefore, we welcome budding entrepreneurs to learn the necessary skills to flourish.”

LOSDisamultidimensionalfirmeagertocontinuegrowing fromstrengthtostrengthtofacilitateskillacquisition. LOSDhasnumerouscoursesavailableforindividualsto enrollin.

GRJprovidesaplatformforglobalresearcherstoshare theirpapersandarticleswithinternationalaudiences.It ensuresscientificrigourwhilecombiningcolourandvisuals appealingtothesenses.Thismakesknowledgeacquisition morerelatabletoadiverserangeofreadersandresearchers.

Inaddition,GRJallowsallinterestedindividualsto participateinlisteningtotheGRJpodcast.“This facility enables readers to select an article of their choice and listen to professionally narrated research articles that give research more character, bringing it to life through another sense,” she says.

AccordingtoProfDrSomani,astrongvision,aseriesof goals,andtheabilitytobringtheteamtogethertoachieve successarethetraitsanyinfluentialleadermusthave.“They must also possess a positive motivational drive, compassion for others, critical thinking, and integrity,” she concludes.

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PathMakers

leaders

Women
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HowWomen leaders are Influencing the Developments in the ModernBusiness Sector?

leaders

Anyentity,beitbusiness,art,hobby,socialwork,

education—requiresmodernapproachtowards improvingandenhancingitsfunctionalpurpose. Lookingintothedevelopmentstakingplaceinseveral sectors,thereisaprominentroleofwomeninplanning, initiatingandexecutingthenewchanges.Risingfromthe typicalbracketsofthejobandfamily,womentodayhave takenbigleapinnumeroussectorsthroughtheirdynamic acumen.

InitiatingDigitalTransformation

Modernizationisthekeytoefficientworking,beiton professionalorbusinessfronts.Therecenttrendsindigital transformationhavewitnessedapromisingroleofwomen inseverallevelsofplanning,executionanddecisionmaking.Equippedwithsoundtechnicalknow-how,women techieshavepresentedtheadvantagesofthedigitalization sowell,thatithasgainedarapidmassappealwithalarge numberofbusinessenterprisesandinstitutionprogressing intheirpathofdigitalization.

Women
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SeveralleadingMNCsincludingGoogle,Microsoft,HCL, Meta,Oracle,Intel,Amazon,etchavewomeninsenior decision-makingroles.Themindsettounderstandtheneed ofnewdevelopmentsandtoidentifyandconveythedigital advantageshavebeenprominentlyundertakenbykey womenentrepreneurs.Itsnotjustthinkingordecidingto change,buteffectiveimplementationandorientationwith themodernsoftwaretoolsandapplicationisproperly carriedout.

EmployeeDevelopmentInitiatives

Understandingthateveryorganizationworksonthepeople astheyplaykeyrolesinthefunctioningofalmostallthe businessoperations.Womenleadershavetakenthetimely cueofthisaspectandhavedevelopedholisticand comprehensiveemployeepoliciesthatenabledin harnessingtheworkpotentialaswellasprovidinga satisfyingandcomfortableworkenvironment.

Fromprovidingthebasiclevelsofcomfort,safety,hygiene andliberty,workforceisencouragedtoprovidetothebest oftheirabilities.Thisisachievedwhentheemployeesare happyandsatisfied.Womenleadershaveinitiatedseveral learninganddevelopmentactivitiesthatempowerthe peoplewiththeessentialtechnicalknowhowandthe subject-basedtraining.Exposuretonewdevelopmentsin therelatedfieldshelpstoenhancetheinterestand dedicationintheworkplace.

ChannelizingSolution-basedApproach

Developingamindsetofcreatingsolutionsthewomen leadershaveeffectivetransformedthebusinesspositioning fromaproduct-basedthinkingtoacustomer-centric solutionprovider.Thisinnovativeapproachhasbeefedup theconfidenceintheprospectswhohaveunderstoodthe importanceandvalueoftheproductsandservicesoffered. Theproductpositioningisdonebasedonidentifyingthe customerneedsandrequirementsandbridgingthemwith theproductattributes.Womenleadershavemasteredthis skillthatconnectswiththeclientsregardlessoftheirsize, volumeorlocation.Thesurgeofstartupsinthepastdecade hashighlightedIndiaonaglobalhorizonthankstowomen entrepreneurswhohaveinitiatednumerousinnovationsthat ledtothephenomenalgrowthoftheirorganizations.

NewCollaborationAvenues

Growthhappenswhentheorganizationinnovatesinits productofferingswithbestofthequalityandservices. However,themarketdynamicsandspecializationscreated challengesingrowthjourney.Womenleadershave proactivelyidentifiedandcreatedsomeamazingbusiness opportunitiesthatwereconceivedthroughsmartand mutuallybeneficialcollaborations.Thisopenedthemarkets forboththepartneringorganizationsandenabledthe growthandexpansionoftheirrespectiveproductsand services.Mergersandcollaborationshavefacilitatedseveral organizationsinenteringnewgeographiesutilizingthe strengthsandstrongpresenceofthelocalcounterpart.

ContributionsasSustainabilityLeader

Displayingtheabilitytoemphasizeandlistenandthe predispositiontosharingandcollaborationareconsidered thetwotypicaltraitsoffemaleleadershipthataredistinctto increasetheeffectivenessofimplementingsustainable developmentstrategies.Infact,theseattributeswere identified,fromseveralwomenleaders.Eventheoverall andlong-termvisionofthesurroundingrealityandthe problem-solvingabilitiesareconsiderednaturalfemale characteristicscapableoffacilitatingtheimplementationof sustainablestrategieswithinthecompanies.Onthe contrary,greatersensitivitytoenvironmentalissueshas beenwithhighflexibilityisnotamongthetypicalfemale attributeshoweverareconsideredinstrumentaltothe successofbusinesssustainability

ImplementingModernResearch

Aneyefordetailandanalysingthefactsminutely,today’s womenleadershavebeeninstrumentalinidentifyingthe greyareaseffectively.Theapproachoflookingforwindows ofpotentialandinitiatingimprovements,hasprovedthem effectiveandresourcefulprofessionalsnotjustwithintheir organizations,butintheindustrycirclesaswell. Implementingtheplansthatarebasedonthestrategiesof expansion,theyhavescaledtheorganizationalpotential withintheprevailingresourceandinfrastructure,directing theteamsinmobilizingtheoperationseffectively.

26 | February, 2023 | www.insightssuccess.in

Avidtravellersdreamofholidayinginscenic locationsorpicturesqueplacesintheserenityof mesmerizingnature.However,itbecomeschallengingtosearchforsuitablesites,checkavailability,plan travel,lookforbest-valuehotels,andmanymore.Moreover,thedozensoflocaltravelserviceproviderscreatealot ofconfusionanduncertaintyamongthesejourneying enthusiasts.

Theneedforprofessional,knowledgeable,andwellupdatedtravelandhospitalitypartnerswhocanoffer suitablesolutionsarises.Providingone-of-its-kindecofriendlytravelsojourns,YogitaGoyal,Co-founderof StotrakHospitality,offersthebestholidaysolutionstothe customers,enhancingtheirpleasureandexperiences.

Throughherventure,StotrakHospitality,Yogitahas specializedinprovidinguniquetravelplansandenabling customerswithsustainableexperiences.Yogitahassteered thecompanytowardsadvancingeco-friendlytourism strategiesandprotectingthescenicsplendouroftheregions wheretheyoperate,andoverthenexttwoyears,plansto addanother50experiencestoitscataloguethroughoutits existinglocations,includingDakpathar,Mussoorie, Rishikesh,Selaqui,Jaisalmer,RanthamboreandNahan.

IntheengagingrendezvouswiththeInsightsSuccessteam, YogitaunfoldedherprofessionaljourneyofStotrak Hospitality,herinspirations,challenges,andthebusiness USPs.

Yogita,pleasetellusaboutthesagaofyourreputed businesssinceitsinception.

StotrakHospitalitywasstartedwhenwetwoco-founders brainstormedforayearanddecidedtoquiteacomfortable

reputedjobtocreateabrandthatwillnotonlyoffer experientialstaysfortheguestsbutbeamotivatingjourney wheretheyknowthatthecompanyshalltakecareofthem wheneverrequired.

WesignedthefirsthotelinthemonthofOctober2020in Dakpathar,Uttarakhand,followedbyMussooriein February2021,RanthamboreinJuly,JaisalmerinOctober, SelaquiinJanuary2022,RishikeshinAugust,andnow KumbhalgarhinFebruary2023,aconsistent4-5monthsof averagegrowth.

Inthefirstyear,thegroupattainedthevisionofproviding Sun,SandandSukoontohavingHotels,Resortsand Homestaysinthesecondyearofinception.

Whatwasyourinspirationbehindventuringintothe businessarena?

Toprovidevariousexperiencestoourguestsandmakethe hotelstafffriendly,whereineveryoneistreatedwelland takencareof.Wecouldshowcaseduringthesecondwave ofCOVID-19thatnoneofourstaffwasaskedtoleave.And notasinglerupeewasdeductedfromtheirsalaries.Good workearnscustomersatisfaction,furthermotivatingour teammemberstogivetheirbest.Moreover,satisfied customersreferourservicestomanyotherpeople.Itworks aspositiveword-of-mouthpublicitywithstrongtrustand respect.Customerscomeforholidaystorelax,enjoyand spendsometimepeacefully.Understandingthisneed,we beganourexclusivetravelservicesthataimedtoofferour customersthebesttravel,hotel,andholidayexperiences.

Whatinitialchallengesdidyouhavetosurmountto ensureyourbusiness’ssuccessratereachedgreater heights?

28 | February, 2023 | www.insightssuccess.in
InfluentialWomenLeadersinBusinessin2023
29 | February, 2023 | www.insightssuccess.in

Stotrakstartedthejourneyinmid-2020,themostchallengingyearforthisentireindustry.Sustainingtheinitialyear wasdifficult.Butwiththerightfocusofourteamsandtheir dedication,wewereabletogosailingthroughthisvery easily.It,inturn,gaveusanexcellentopportunityto establishastrongholdontheway Weshallbegoing forwardwithoperatingourcompany Wewentbeyondthe typicalservicesandguidedthecustomerswithcustomized travelplansthatsuitedtheirdifferenttypesofrequirements. Givingthehighestprioritytotheirsafetyandhygiene,we offeredthebestofservicessotheycouldenjoytheir holidays.

Whatprofessionalvaluesandqualitiesdoyouthink yourclientvaluesmostinyouandStotrakHospitality?

Thecomfortourteamcanputintheirexperiencesiswhat canbeconsideredthequalityourguests'value.Itisevident fromthefeedbackwehavereceivedononlineandoffline platforms.

WhatUSPshighlightStotrakHospitality’suniqueness intheindustryyouarecateringto?

Weapproachasustainablefuturethroughtheuseof environmentallyfriendlyactivities.Moreover,weare continuouslyworkingtowardsamplifyingourdaily experiencewithcustomers.

Wearefocusingonofferingmoreandbetterexperiencesto ourguests.Although,effortsinthisdirectionwillonlyshow visibleuniquenessafterafewyearsofconsistencyinhow wekeepaddingtothese.Ourteamfollowsthepracticeof takingfeedbackfromeverycustomer.Ithelpsinunderstandingtheirtravelexperiences.Ithelpsustoimproveour servicesaccordingly AtStotrak,wetakeeverysuggestion orfeedbackveryseriouslyandimplementitthroughoutour servicenetwork.

Severalcustomerswhohaveavailedofourservicesagain havegivenpositivecommentsandappreciatedour customer-centricapproach.Wehaveimplementedmodern applicationsinourbillingandbookingprocess.Ithasmade thingssimpler,easierandmoreflexibleforourteamand clients.Wepromptlyintimateandremindthecustomers throughourregularupdatesandmessages.

Asanexperiencedprofessional,whatwouldyouliketo advisethebuddingaspirantswillingtoenterthe businessworld?

Balancingpassionwithsomemarketstudycanbeagood sourceofinformationtogetstartedwithyourentrepreneurshipjourney.Butinthelongrun,consistencyistheonly waytotakeyouforward.Whateveryoudecide,makesure youthinkoverdoingitconsistentlyforthenextcoupleof years.Otherwise,itwillnotmakeanybusinesssense.Be honestinyourapproach.

Understandthecustomerrequirementsclearlyandthen presentthemwiththeholidayoptionstochoosefrom. Communicatealltheaspectsclearly.Alwaysbeavailableto listentotheirrequirementsandaddresstheirconcerns.

Thesearethesmallfactors.Inreallife,youcanlearnand developyourskills.Developthehabitoflearningfrom customerfeedback.Thesearethecrucialsteppingstonesto yoursuccess.

Howdoyouenvisionyourcompany’soperationswith theemergingtechnologiesandautomatedtoolsthatare revolutionizingthebusinessworldbyenablinginnovations?

Innovationsandautomationarealreadybigthings.No doubt,theywouldonlyincreaseinourindustry.Thepast twoyearshavebeenakeytorevolutionizingtheuseof technologyinthehotelindustry.Thesetechsareadding confidenceinuserstostartinteractionsusingQRcodes, onlineresourcestofacilitatebookingsetc.

30 | February, 2023 | www.insightssuccess.in
www.insightssuccess.in

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