www.insightssuccess.comVOL-06 | ISSUE 06 | 2022 Tom Rockhill CCO Most Inn vative Companies To Watch In 2022 Editor’s Pick Media Industry and its’ Digital Transformation Virtualizing Business Providing a New Outlook to Traditional Businesses Reimagine Storytelling with
Innovationhasbecomeacoredriverofgrowth, performance,andvaluation.Managersoftenmisunderstand thedifferencebetweenacreativeteamandaninnovative team.Acreativemindsetcanleadtoa“different”outcome sometimes.Still,aninnovativeperspectiveopensthe curiousdoorsofthemindeverytime,resultinginfresh conceptualproductseverytime.
Howaleaderreactstosituationssendspowerfulmessages totheirsubordinates.Changeisnaturallyconnectedwith innovation,divertingattentionandresourcesawayfrom effortstomeetshort-termperformancetargets.Innovation, morethananyotherproject,maynecessitateexecutives encouragingemployeestowintheirheartsandminds.A companyneedsinnovativeleadersinitsfoldtosteerthe wheelofgrowthontoaninnovativeside.Apositiveleader automaticallytransformstheteamforcingteammembersto innovateandcreatedaily Networksfurthercreateacycleofinnovationsincefresh ideasappeartoinspireadditionalnewideas.Furthermore, effectivenetworksenablepeoplewithvarioustypesof knowledgeandapproachestoproblem-solvingtoshareand cross-fertilizeideas.Leadersextractvaluefromcurrent resourcesbyfocusingongettingthemostoutofinnovation networksratherthanundertakingalarge-scalechange managementeffort.Innovativecompaniesusesocial-
Editor’s Desk
oftheLeadersInnovativeatCentreThings
company'sabilitytoinnovateandmakestrikingAchangesrepeatedlykeepsitinthegameforalong time.Totapthefreshvalue-creatingideasof creativeemployeesandthoseofitspartners,customers,and suppliersbeyonditsboundariesisthetruedifference betweennormalandgame-changingorganizations.
networkanalysistodiagnoseexistingnetworksand determinetheircharacteristics,suchasthefrequency ofcollaborationandcross-functionalconnections amongmembers,aswellasidentifypersonswhopay attentiontoinformationandexpertise.Byclarifying themindsetsofindividualsandgroups,thistypeof knowledgecanalsoplayanimportantpartin buildingeffective,innovativeresults.
Turnthepagetostartaninnovativejourney! Raunak Mhetre Raunak raunak.mhetre@insightssuccess.com
Arecentsurveyobservedthatcompaniesthat encourageandpromoteinnovationaremuchhappier andmoreproductive.Wheninnovativeleadersareat thecenterofthings,itisbeneficialforinnovative employeestoexpresstheirideasandsuggestions smoothly Thisnaturallyleadstoteamsbeing effective,employeesbeingproductive,andthe companiesbeingprofitable.Thisrippleeffectof innovationisobservedinmostcompaniesthatare change-makersintheirrespectivefields.These companiesdareventurefromtheusualstandardsinto theunknownlanesofinnovativeideas.This approachmayormaynotleadtoasuccessful outcomebutsetsaninnovationcultureinthe organization.Thatistheonlythingthatmatters, “Mentality Over Results.”
Cover Story 08
Reimagine Storytelling with
Contents 26 A Fast Track to Success Cleverus Consulting Delivering the Best CustomerCentric IT Solutions Far Out Solutions Articles Media Industry and its’ Digital Transformation Editor’s Pick 24 Providing a New Outlook to Traditional Businesses VirtualizingBusiness 36 28 Accelerating Digital Transformation Infused Innovations 32 Simple, Straightforward, Effective Social Media Management Viral In Nature 40 Reforming Digital Publishing and Crisis Management YUDU 42 Tech Evolution How VideoAmp Evolved the Company Culture and Process to Increase the Number of Engineers Employed 20 CXO Crafting Visually Engaging Stories Black Box Production 16
sales@insightssuccess.com June, Editor-in-Chief2022Senior Sales Manager Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Merry D'Souza Managing Editor Anish Miller Executive Editor Raunak Mhetre Assistant Editors Jenny Fernandes Kshitij S Peter Collins John Matthew Sales Executives David, Martin, Irfan Business Development Executives Steve, Joe, SaurabhJacobAdityaSmile Marry D'Souza SME-SMO Executive Amol Wadekar Frank Adams Circulation Manager Robert Brown Stella Andrew David Stokes Visualizer David King Associate Designer Co - Designer Revati BadkasShyam Sonawane Copyright © 2022 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on :
InfusedInnovationsIncareconsultantsthatoperateatthe intersectionof business, andhuman interaction.
JoshUsheroff Co-Founder BlackBoxProductionsprovidescreativeproductionservicesin MontrealandToront.
FarOutSolutionsisaManagedITServiceProvideroperating in5continentsand7
viralinnature.comNature
faroutsolutions.comSolution
data,
MichaelLitt CEO VidyardisTheVideoPlatformforMarketingandSales.
VideoAmpisasoftwareanddatacompany DescriptionCompanyName FeaturedPerson
TomRockhill CCO disguiseistheplatformforcreativesandtechnologiststo imagine,createanddeliverspectacularvisual,virtualandlive
videoamp.comVideoAmp
countries.
ViralIn
ZaidAlChalabi COO FarOut
JeffreyWilhelm CEO Infused
experiences.wwwdisguise.disguise.one
ShawnAlain President ViralInNatureisanawardwinningsocialmedia,reputation managementandwebdevelopmentagency
Cleverus
technology,
yudu.comYUDU
vidyard.comVidyard
DaveGullo FounderandCTO RichardStephenson FounderandCEO YUDUisaapplicationstechnologycompanyspecializingin digitalpublishingandcrisiscommunications.
Innovations infusedinnovations.comInc
blackboxproductions.tvProductions
LawmenceWong CEO Cleverusisateamofdigitalmarketingexpertsthatelevatethe presenceofbusinessesthroughexcellentmarketingservices.cleverus.comHoldings
BlackBox
C O V E R S T O R Y Tom Rockhill CCO
Most Innovative Companies To Watch In 2022
We're proud to be part of a worldwide family of talented artists and technologists, who come together to create some of the most spectacular shows around.
maginetechnologythatcanplacerealpeopleinvirtualIworlds,bringdigitalhumanstothephysicalworld,and placephysicalanddigitalhumansinamixedreality Soundsworld.
disguisestreamlinescomplexworkflowstoempowerits communityofuserstotelltheirbeststoryandcreate spectacular Continuallyexperiences.introducingdisguisetonewmarketswithout losingsightofexistingclientdemands,disguiseChief CommercialOfficerTomRockhillisresponsiblefor drivinggrowthwhileensuringthecustomerisalwayskept topofmind.Hehasdevelopedadeepunderstandingofthe productsheworkedwith-fromoperatingbroadcast camerasinhisearlycareer,toworkingwithcomplex enterprisesolutionsandemergingtechnologiestoday.
likeafarofffuturisticworld? UKcompanydisguisehasbeenpioneeringthetechnology poweringspectacularvisualexperiencesandproductions for15yearsandisnowleadingthewayinprovidingan intersectionbetweenphysicalanddigitalworlds. disguiseisaplatformwherecreativesandtechnologistscan imagine,create,anddeliverspectacularvisualexperiences andproductionenvironments.Withauniquecombination ofexpertproductionsoftwareandpowerfulmediaserver hardware,thedisguiseplatformempowersbrands,artists, andproductionhousestotellstoriesthatinspiretheir audiences.
TrustedandAdvancedExperience disguise's20-yearhistorywasprimarilyestablishedwithin theliveeventspace,fuelingglobalconcerttoursforartists likeU2andBeyoncé,festivalslikeCoachellaand Glastonbury,andtheatreproductionslikeFrozenandHarry Potter.Ifyouhaveseenaspectacularshow,installation,product launchorbroadcastproduction,disguisehasprobablybeen Ininvolved.thepasttwoyears,disguisehasledthewayinExtended Reality(xR)forremotevirtualproductionbybuildinga brandnewsolution.Thecompany'saward-winningxR workflowhaspoweredover400immersivereal-time productionsacrossliveentertainmentformusicartistssuch asKatyPerryandBillieEilish,filmandepisodicTV productionsforNetflixandAmazonPrime,corporate presentationsforSiemensandVerizon,andlivebroadcast programsfromEurosport,MTV,andITV,inmorethan40 Wcountries.ithacombinationofdisguise'sversatilesoftware,users candesign,sequence,andcontrolthemostspectacular productions.disguisealsoofferstrainingandsupportso userscanmakethebestuseofthetechnology,creatinga powerful,collaborativeenvironmentwhereartistsand technologistscanbringtheirsharedvisiontolife.
Thelastfewyearshaveseendisguisepushtheboundaries oftechnologicalinnovationandexpandintonewmarkets, resultinginasignificantlyincreasedturnover,alongwith newmajoritybackingfrominvestmentfirmTheCarlyle Group,withEpicGamestakingaminoritystake.In2021, We are driven to empower our community of users as best as possible.
Starting at the onset of the pandemic and continuing until today, we offer free access to our Designer software, so that anyone who wishes to get acquainted with disguise and start learning our software can easily do so.
disguisewasrecognizedinthe22ndannualSundayTimes BDOProfitTrack100asoneofBritain'sprivatecompanies withthefastest-growingprofitsoverthelastthreeyears.
Thecompany'sDesignersoftwarehasbeentrustedbyusers forovertwodecadestovisualize,design,andsequence videocontentforprojectsacrossliveentertainment,fixed installations,andnowbroadcastandvirtualproduction. UserscanrelyonusingDesignertowinpitches,develop storyboards,createcamerafly-throughs,validatecontent, testtheirtechnicalsetups,anddesignentireshows. disguise'spowerfulmediaserverrangeoffersleading
Thisyear,disguisehastakenhometheUK'smost prestigiousbusinessaward-theQueen'sAwardfor Enterprise:Innovation. HardwareandSoftwareforPixel-perfectcontent
graphicsprocessing,contentrendering,andcompositing capabilitiesfortheseprojects.Thisallowsuserstoputthe contenttheydevelopinDesignertoaction.Theycanrender contentatunlimitedscaleandcomplexityandcomposeit seamlesslywithdisguisehardware'ssuperiornetworking capabilities,ensuringtotalframeaccuracy Thiscontentcan beanythingimaginable,includingreal-timegraphics developedinUnrealEngineforvirtualsets,videoplayback contentplayedatunlimitedscaleinliveshows,or projection-mappedinstallationsseenatDubai'sExpo2020 orontheBurjKhalifa. Althoughthereareotherhardwareproducts,andsome standalonesoftwareproductsonthemarket,disguise's technologyisanintegratedandreliableend-to-endsolution thatallowsuserstomakechangesintheirproductiononthe-flyandmaintainultimatecontrolofallelements.
We are leading exploration into the metaverse. There will be many exciting new technologies and projects to look forward to as we consider what the next platform for human experiences and interaction will look like.
Tomshares, "Our history in live events means we have built our technology to be used in an environment where there is no room for error. We enable our users to perfectly pre-visualize their projects using our Designer software, while our RenderStream infrastructure seamlessly manages the rendering, tracking, and synchronization of content - thereby significantly simplifying system deployment and operations."
Headds, "We have a close relationship with the creators of Unreal Engine - Epic Games. In the past two years, we have been working closely together to develop our proprietary RenderStream plugin for Unreal Engine, which allows disguise users to take advantage of the latest version of Unreal Engine from day one with minimal configuration."
Lookingtothefuture disguisehasalwaysbeendedicatedtousingthelatestand greatesttechnologyinitssolutions. AccordingtoTom, "We see our xR technology growing more prevalent globally with more countries using disguise technology. Our software is currently available in six different languages and is used in over 40 countries. This is just the beginning. We plan to democratize our workflow further, so we become the global gold standard technology for delivering memorable visual experiences."
"As leaders in the extended and mixed reality market, we know that the next biggest change is the widespread adoption of the metaverse space for performance, production and commerce. We have a dedicated teamdisguise Labs - set up to leverage our existing extended reality technology and explore new capabilities in that space," Tomconcludes. disguise.one
disguiseisalsoheavilyinvestedinR&Dandparticipatesin programslikeInnovateUKandAdMiResothatitcan discovernewtechnologiesanddevelopnewsolutions.It partnerscloselywithtechindustryleadersatEpicGames, ROEVisual,NVIDIA,Netflix,andmanymoretousethe bestoftheirtechnologytodevelopitsextendedreality solutionfurtherandenableteamsanywheretocreatetheir beststory.disguisehasrecentlybeeninvestigatingintothe metaverse,orwhatsomeliketocall"web3.0",soitcan helpitsusersbuildexperiencesonthisnewplatformand connectwithaudiencesonawholenewlevel. Tomexplains, "We are leading exploration into the metaverse. There will be many exciting new technologies and projects to look forward to as we consider what the next platform for human experiences and interaction will look like."
disguiseisalsocurrentlyworkingtoexpanditsofferingto empowerremoteandcloud-basedcollaboration.The acquisitionofleading3Dcontentpre-visualization platformsMappingMatterandPrevizlastyear,and PolygonLabsthisyear,representsthenextstepin disguise'smovetowardsthisfuture. CreatingTogether disguise'svaluesarereflectedinallofitsteammembersor "disguisers".Thesevaluesarehonesty-meaningdisguisers shareideaswithopennessandtransparency.disguiseisalso evolutionaryandinnovative,addressingusers'ever changingneeds,sothetechnologyremainsaheadofthe game.Theemployeesarefearless,astheytakethebest path,nottheeasiest,andinnovatewhereit'srightandnot whereit'ssimplest.Theyareresilientanddon'tgiveupuntil theyfindtherightsolution,evenifitmeansgoingoutside their disguise'sremit.corevalueislinkedtothemottoof"create together,"withitscommunityofusersbeingattheheartof everythingitdoes.Thecompanyworksalongsidethe world'smosttalentedvisualdesignersandtechnicalteams inbroadcast,film/episodicTVproduction,concerttouring, theatre,fixedinstallations,andcorporateandentertainment Tevents.omstates, "We are driven to empower our community of users as best as possible. Starting at the onset of the pandemic and continuing until today, we offer free access to our Designer software, so that anyone who wishes to get acquainted with disguise and start learning our software can easily do so." Asextendedrealityissuchanewfield,disguiseoffers educationandtrainingsothenextgenerationofstorytellers willbeaccustomedtousingitstools.Attheendof2020,it launchedafreeeLearningplatform,allowingitscommunity ofuserstoupskillandgetacquaintedwithnewworkflows.
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Dave Gullo Co-founder & CTO VideoAmp Tech Evolution June 2022 | 20 | www.insightssuccess.com
Process
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How Evolved EngineerstheandCompanytheCultureProcesstoIncreaseNumberofEmployed
Thisisamovingtarget,andonewhichhasdefinitelybeen anongoingseriesofblogs.Intheearlystage,we“over prescribedscrum.”Somethingthataveryearlystage companycando,alongwithtoomuchagileprocessestoo
Ÿ “Promotingoutofhand”isanothervariationof thiswhereyoudon’tputsomeonethroughthe normalduediligencebecausetheyalready present.Inourcase,individualcontributor(IC) engineersdon’tgothroughtherigorous referencechecksthatnewmanagersdo.
Forsoon.example,prototypesandproofofconceptsshouldnot havearigorousdefinitionofdone,withendlessunit, functional,andend-to-endtestsbecausetheproduct’s requirementswillprobablyzig-zagwildly
Conversely,havingtoolittleprocesswhenyouare supportingenterprisecustomerscanalsobea problem.IspentmypriordaysasanICand
VideoAmpturns4yearsoldthismonth.Somany memories,andsomuchgrowth.Let’sreflecton someoftheworstdecisionsandassociated learningsthathavebeenfundamentaltoourgrowth.Why theworstyousay?Becausewhenyouaccelerateyour learningrateinafail-fastenvironment,itthenallowsyouto makefastdecisionsvstheanalysisparalysispredicament.
Ÿ “Hiringunderduress”orloweringyourbar simplytomeetheadcountgoals.Istrongly advisetohirefewer“full-fullstack”senior engineersvsabunchofjuniorormid-level careerdeveloperswhorequiremoretime, nurturingandpreciousattentionunitsfromyour seniorstaff.
Reflection Oneofmyfavoritewildcardinterviewquestionsfor managersis:“Describethefailureyou’remostproudof.” Thissometimescatchespeopleoffguard,soI’llsharemine firsttogettheconversationgoing.Inevitablyitcomesdown tochoosingbecausetherearesomany. Youcan’ttalkaboutgrowthandsuccesswithouttalking aboutthesefailures.Unlessyou’re somekindofhybridAIrobot-space-alienwho’sabsolutelyperfect,there’sgoingto bemistakes.What’simportantisthatasaleaderyouown yourmistakesandbetransparentaboutthem. Hiring Findingtherightpeopleisthesinglemostimportantaspect ofgrowingastartup.Thebiggestmistakesinhiringhave been: Ÿ “Hiringoutofhand”orshortcuttingthenormal processesbecausethecandidateiswellknownbyother engineersinthegroup.
VideoAmp
Thechallengeisright-sizingthisallalongtheway,andthe triggerpointsonwhentochangemaynotbeobvious. Isay thisbecausewegrewheadcountby22engineersfromOct 2017toFeb2018,andintheprocesswedidnotmodifyour simplifiedKanbanapproachtoaprescribedScrumprocess quicklyenough.Growingpainsemerged,tosaytheleast. Nowwe’reinaspotwherewecanwithstandamagnitude scaleofgrowthwithroughlythesamesquadandtribe-level process. Management RiffingoffrapidgrowthofBrainsinengineering,wedidn’t scalemanagementfastenough.Almostallstartup engineeringorgsstartveryflat,withallICsandno management.Youhave“techleads”whomaysplittheir timedoinglightmanagerialfunctions,buttheyallwrite codeanddiveintotheoperations. ThebiggestfailhereinscalingtheICswasnotscalingthe organdmanagementstructuretofollow At~44engineers anddatascientists,wehaveadutytodeliveronourmission toprovideanenvironmentwheretheyhavetheopportunity todothebestworkoftheirlivesandbeworthmoreinthe Wmarketplace.ithoutthisvitalmanagementstructure,thereisavacuum. Donotboltthisonlater,builditasyougo.Wetook inspirationfromSpotify’smodelofengineering organizationalscaling. Growth&CareerPathing We’vetalkedaboutallofthesefails,howaboutsomething thathasworkedwellforus?
contractorretrofittingandscalingCI/CDpipelinesand trainingengineershowtowritebettertests.
Whendoinginitialcontactwithacandidate,Ioftenask “whyareyouinmarket?”Ihaveseencountlessfolkswho arelookingbecausetheircurrentmanagementdoesnot havetheirgrowthandcareerpathinginmind. Inextreme cases,theycandoaday’sworkinfourhours,feellikethey areunder-challenged,andhavenotlearnedanythingin years.TheyworkinanenvironmentlikethemovieOffice TSpace.akinganoppositeapproachistoengageinthegrowthand pathingofeveryindividual.Wedothisby: Ÿ Aligningthegrowthoftheindividualwiththe company’sgrowth. Ÿ Havingmanagementcheckinfrequentlyonthesuccess ofthis,and Ÿ Settingupformalquarterlycheck-insonmeasuring thesegoals.GoogleadoptedthisearlyonfromJohn DoerrintheformofOKRs,andtherearegreat platformsouttherewhichcanformallymeasureand tracktheseobjectives. Careerpathingisalonger-termconcern.Iaskcandidates fromthestart“sowhat’sthenextjobafterVideoAmp?” Thisoftencatchesthemoffguard,thenaftercarefulthought mostreplywitharole1-2levelsbeyondwherethey’reat now.It’sourgoaltohelpsteertheminwhateverpaththey currentlysee. Manyearlier-careerengineersthinkmanagementistheir ultimatepath,butIhavefoundthatmanywillstayona tractofengineeringexcellence.Whetherit’saPrincipal EngineeroraVPofEngineering,thegoalistoorientthe newchallengesinamannerwhichgrowstheminthat direction,evenifwecan’tfullyrealizetheirultimate pathinggoalwhileatthecompany. Bypayingcarefulattentiontothesedetails,wehavefound ourannualretentionrateinthehigh90%.
CuratedContentismoreindemand
Oncetherewasatimewhenthequestionwas“Will themediaindustrygetdigitallytransformed?”,but thescenariohaschangednow Thequestiontoday is“Howwillthetransformationtakeplace?”and“Howwill themediacompaniesrespondtothischange?”Seeingthese opportunitiespresentedbythedigitalvideosystems,new playersarejoiningthemarket,hence,capturingconsumer’s mindwithnewinitiativesandgrabbingtheirwallets.These changesarebringinginaggressivemodificationinthe industryalongwithnewbusinessmodels,partnershipsand also Whetheracquisitions.oneisamoviefreakoramadTVwatcher,itis quiteknowntothemthatthetechnologytodayisnotwhat theyhaveseenfewyearsback.Themediaand entertainmentindustryhasseenrapidchangesand modificationintherecentyears.Themostobserving changesthattheworldoftechnologyhaswitnessedareas follows: Multi-taskingandMulti-ChannelExperiences
Itsoundscrazytohearthattheprojectedamountof spendingforAI(ArtificialIntelligence)for2025is$30 billionwhichwasearlierobservedtobe$300-350million intheyear2015.Butthemainreasonbehindsuchahuge projectionisthatAIischangingthewaycompletelyin whichcreativitywasexpressedearlier Therearealready variouscompanieswhichareusingtheAItechnologyto createinterestingmovieplotpointsbasedonthe performanceofboxofficeresults.
RecentreportsinformedthatMcCannEricksoninJapan ownsanAIcreativedirectorwhichcanactuallyanalyze briefingsfromclientsbeforepitchingastory.Fromimage recognitionandlanguageprocessingtospeechrecognition anddeeplearning,AIisanalyzingeverythingtocreatenew levelsofimpactfulpitchesthroughcreativeprocessinthe entertainmentandmediaindustry.
Timehaschangednow.Thosedaysaregonewhenpeople usedtoseetheadvertisementofafilmontheroad-side billboardorontheirnewspaperandthengotoamoviehall towatchthemovie.Today,peoplearemultitaskingandthey aremoreintomulti-channelexperiencing.Peoplenoware notjustintowatchingamovieorTelevisionshowwithall theirconcentration.Theyarewatchingamovie,uploading statusontheirFacebookwallandtweetingaboutthemovie, allatthesametime.Theyaresharingtheirviewsand opinionsaboutwhatevertheyarewatchingontheirsocial mediaplatforms.Itclearlyindicatesthatmarketingisno moreaone-mediathing;ratherit’saneventofallchannels. Anextensiveresearchclearlyprovedthatmostpeople watchclipsanduser-generatedcontentontheirphonesand simultaneouslytheypreferwatchingmoviesonadevice withlargerscreenlikecomputerortelevisionset.Thisis somethingofwhichentertainmentcompaniesmusttake advantageofbypromptingtheviewerstousehashtag(#) andshareusingbrandedcontenttobringmoretrafficto theircontent.Thosedaysarenomorewhenthewritersand marketersusedtobefocusedaboutonlythewritingofthe content,rathertheyarenowfocusingalotonhowtheir promotionalcontentonsocialmediaplatformsshouldlook likeandhowtheycangainmoreattraction.
Theaudiencehaschangedalotandsoistheirdemand. Peoplearenowdemandingmorecuratedcontent.Andthe trendisalreadygrowingataverysuccessfulpace.Ithas beenobservedthatmediagiantslikeNetflixandAmazon havealreadybeeneffectivelyusingthecuratedcontentfor aboutfouryears.Itisaprocedurewheretheplatform suggestswhattheaudiencewouldliketowatchor subscribe.Whentheseareusedeffectively,itcancreate newaudiencesinstantlyfortheprovider’snewshowsand products.Thisisabetterwaytoadvertiseproductsthan othermeansofadvertisements. GettingmorecreativewithArtificialIntelligence
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Thepresentdaytechnologicaladvancementshavebroughtananalyticalapproachinmachinelearningand haveopened doorstocombineAIandreality.Thisiswhichismakingadvertisementsmuchsmarter.Thepunditssaytraditionalproduct placementwillbesoonreplacedbythejustaclickonthedressofone’sfavoriteactororactress,thattoojustwhenitappears. Expertsmentionedthatmarketingagencieswiththehelpofbigdata,willbesoonabletoswitchoutspecificproduct placementtotheonetheviewerwillmostlikelybuy Theadvertisementissoongoingtobeanothermodeofentertainment.
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Traditionalrevenuemodelsaredecreasingintheirgrowthasthenewmodelsareemerging.Digitalenterprisesaregaining muchprominenceastheirabilitytodelivermulti-channelexperienceandindividualbusinessmodelsarereplacedbythe moderndaycomplexecosystemofthenewcomersincludingnewstartupsandsuper-platforms.Theconceptof generalizationisfadingawayandthepersonalizedcontentistakingstand.
SmarterAdvertisementsisthefuture
Wirelessmediaisthenewupcomingtrend Gonearethosedayswhenpeoplehadtopayforall300channelswhichtheirsatelliteorcableTVchannelprovidersusedto givethoughthevieweractuallywatchesonlyfourtofivechannels.Nowthedefinitionoftheentiremediaandentertainment industryhaschanged.ThecompanieslikeNetflixandHuluhasbroughtinthenewgenerationofwirelessentertainment.The newusersaregoingonline.FromYouTube,Netflix,HulutoAmazonandeventhecablecompaniesaregoingtowirelessand replacingtraditionalofferingswithspecialandcustomizedpackagestoattractmoreconsumers.
Afterthenewdigitaltransformationstakingplace,certainchangesareobservedinthemediaandentertainmentindustry
Cleverus Consulting: A Fast Track to Success
Lawnmence Wong CEO June 2022 | 26 | www.insightssuccess.com
However,thereisanendlessflowofdataontheinternet. Thousandsofglobalcompanieswithsimilarproductsare directlycompetingwitheachother;allinthehopeof makingamark. Needlesstomention,ifacompanywishesitswebsitetobe atthetopofeveryrelevantsearchlist,thenitmustemploy anadeptSEOteam.Eitherin-houseorspeciallyhired,itis prerequisitefororganizationstohaveapreciseSEO solutiontostayaheadofthecompetition.
Digitaltransformationsaredrivingeverysectorwith anunmatchedspeed.Socialmediahasbeenoneof thegreatestevolutionsofthecentury.Ithas revolutionizedourwayofcommunication,advertisingand theentiremarketlandscape.
Owingtothisboomingrise,regionalbusinessesarenow abletolaunchandadvertisetheirproductsonaglobalscale withnotableefficiencyatminimalcost.Variouscompanies aroundtheglobearetransformingthewaytheyconnect withtheircustomers.Theyarechoosingcontemporary methodsofcommunicationlikewebchat,websiteorweb pagebasedfeedbacks.Thesefreeofcostmethodshavealso enabledthecustomerstoconveytheirqueryandgetthe feedbackinreal-time.
Malaysian-basedcompany,CleverusConsulting,boasting awide-rangeofSEOexperts,istheperfectsolutionfor globalbusinesses.Foundedin2013,Cleverushasgoneon tobecomeoneofthebestcompaniesinMalaysia,allthe whilebestowingitsclientsinhavingtheironlinepresence proliferated.BeingoneofthemostestablishedGoogle partner,ithasdevelopedaprovenframeworktohelpits clientsrisequicklytothetopofmajorsearchengines aroundtheworld.
JourneyfromaRegionalSEO FrameworkProvidertoaLeading OnlineMarketingAgency
Whilerate.explainingaboutthereasons behindCleverus’sfast-pacedsuccess itsCEO,LawmenceWong,recalls, “We were confident in our ability and have persisted to source leads daily and approach clients to showcase our service.” Withthecompanycontinuing todevelopitssolidreputationinthe onlinemarketingindustry,itnow envisionsonbeingthelargestonline marketingagencyinAsiawithinthe nextsixyears.
PassionatelyLeadingtheGroupof YoungandExperienced Professionals CleverusConsultinghasastrongteam of21peopleatpresent,withoffices scatteredacrossMalaysia,Philippines, andtheUnitedStates.Lawmence Wong’sastuteleadershiphasbeena vitalpartbehindthissurginggrowth. Wongbelievesthathavingtheright talentisthekeybehindgrowinga company ThusinCleverus,every singlehiringispersonallyapprovedby bothLawmenceandtheHeadofHRto maintainthequalityofitsservices. Lawmencehasastutelyledthegroup ofyoungandexperienced professionalsinthecompanytogreater heights.Theirexpertisehasallowed thecompanytogainmoreandmore pleasingandloyalclients.Throughout hisleadership,Lawmencehas emphasizedonfuturisticintegrations andboldexpansionplans,andisnow planningtoexpandtoseveralcitiesin Asiawithinthenextfewyears LeveragingtheTrendsoftheDigital Space Nowadays,everyothercompanyis employingdigitalwaysofmarketing, anddigitaltransformationisgaininga worldwideattentionforalltheright reason.MarketingandAdvertisingvia
competitiontakeGoogleDominateandoveryourwithourprovenSearchEngineOptimizationstrategies.
Cleverusinitiallystartedofferingsome prominentSEOservicesthat empowereditscustomerstooutrank theircompetitorsanddominatethe searchenginewithbetterresults.With theincreasingclientdemandsandfast pacedprogression,thecompanybegan offeringnewservicessuchasweb design,onlinereputationmanagement, influencermarketing,andapp development.Cleverusthenutilizedits specializedSEOframeworktoincept andenhancetheonlinereputation managementservice,whichfurther helpedmajorcompaniesremove negativepressonlineandsuccessfully restoredthebrandnameofthose companies.Cleverusfirmlybelievesin offeringcompletecustomersatisfaction andchargesitsclientsbasedonresults anddeliversoptimallevelof performance.Thisprovencredibility hasgivenboththecompanyandits clientsawin-winsituation. Cleverusiscurrentlyrankedasthe numberoneSEOSpecialistin MalaysiaonGoogleforproviding someofthemostcompetitive keywordsintheindustry.Today,asa marketleader,thecompanyisgetting RequestforProposals(RFP)from majorglobalcompaniesandis deliveringsomeimpeccableservicesto them.However,itsjourneyhasnot beena Duringcake-walk.theearlyphaseofCleverus,it facedplentyofrejections.Butoverthe yearsithasmanagedtoovercomethe challengesbycontinuouslydelivering high-qualityworktoitstrustedclients. Theproductive,efficientandcost effectiveservicesprovidedbyCleverus wereadmiredbymanyofitsclients. Asaresult,thecompanygainedplenty ofreferralsfromitsexistingclients whichhelpedameliorateitsgrowth digitalplatformshaveallowed organizationstoconnectwithawider poolofglobalaudience,inreal-time.
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Cleverusisleveragingthistrend,and insteadoftheusualtraditional advertisingonnewspaperand magazines,ithasshifteditsfocus towardsonlineadvertisingand marketingplatformssuchasFacebook, Google,andInstagram. Thisyearalone,Cleverushashired3 newstafftoaccommodatethedemands foronlineadvertisingandforesee hiringevenmoreemployeesinQ2as thedemandgetshigher.Itisalsohiring overseasemployeestofacilitatethe groundworktopenetratethesenew markets.Cleverusenvisionsonebeing thelargestonlinemarketingagencyin Asiainthenearfuture.Thecompany hasbeenmeticulouslyraisingfundsto pushitsvisionfurtherintorealityand expectsitsnametobetheprimal choiceamongstclients.
FarOutSolutionsisonesuchcompanythatwillassistyou inmanagingandmaximizingtheuseofalltechnologiesin yourfirm,includingdatacollection,analysis,andprotection anddevelopmentofyourworkingenvironment.
FarOutSolutionscantakeyourcompanytothenextlevel.
Far Out the Best Customer-Centric IT Solutions Solutions Solutions Out
ithaplethoraofITsolutionprovidersinourWmidst,pickingonemightbedifficult.Businesses nowadaysrequireassistanceinvariousareas, andapproachingdifferentprovidersfordifferentissues mightbetricky That'swhyweneedacompanythatcan provideallourtechnicalneedsinoneplace.
Far
InsightsSuccesscaughtupwithZaidAlChalabi,theCOO, inourattempttofind"30 Most Innovative Companies to Watch in 2022." Below are the highlights of the interview: GiveusabriefoverviewofFarOutSolutions,its mission,andthekeyaspectsofitsstrongfootholdinthe ITindustry.
Delivering
Alongwithbeingaone-stop-shopfortechnology,FarOut Solutionsalsoprovidescustomer-orientedsolutions, demonstratingthewillingnesstogivethecustomerthebest servicepossible.
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FarOutSolution'smissionistomaketechnologyeasywith reliablesolutions.Wesupportourmissionbydesigning, implementing,andsupportingITinfrastructureforour
What,accordingtoyou,couldbethenextbigchangein theITServicesindustry?Howisyourcompany preparingtobeapartofthatchange?
Smarttechnologyandautomationarethefastest-growing sectorsoftheITindustry.Wearedevotingsignificant resourcestodevelopingstrategiestosuccessfullydesign, implement,andsupporttheexpandeduseofthese technologieswithourclients.
clients.Attheendoftheday,weprideourselvesonbeinga one-stop-shopfortechnology Describeyourtop-notchservicesthataddresstheneeds ofyourcustomers. FarOutSolutionsofferstechnologyandrelatedservices thatmakeourclientsmoney,savethemmoney,and streamlinetheirday-to-dayoperations.
Inwhatwayshaveyouoryourcompanycontributedto thecommunity?
FarOutSolutionshasthreemainfocusesoverthenextfive years.Ourfirstgoalistoexpandourbusinessoperations intotheEuropeanandMiddleEasternmarkets.Wearealso positioningourselvestoacquireseveralsmallerITfirmsin thattimeframe.Lastly,weplanonexpandingthenumberof existinginternaldepartmentsintostand-alonecompanies, whichwillallowustoofferadditionalservicestoour clients.
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FarOutSolutionsutilizesthelatestdevelopmentsincloud technologytoidentifyandresolveproblemsbeforethey happen.Thissavesourclientstimeandmoneyandhelpsus stayproactiveinsteadofreactiveasasupportcompany.
FarOutSolutionsrecognizesthatwecannotbeasuccessful businesswithoutourlocalcommunity.Wehavecontributed supportandvolunteerlabortolocalcharitiessuchas Nathaniel'sHopeandtheCoalitionfortheHomeless.We alsoprovidelunch-and-learnseminarsforlocalcommunity members,includingcyberawarenessandtraining. Whatareyourfutureaspirations?Wheredoyousee yourcompanyinthenextfiveyears?
Describethevaluesthatdriveyourorganization. Weareafamily-orientedbusinessthatcaresaboutand promotesgrowthforouremployees,vendors,andclients. Throughthesevalues,wehavesuccessfullygrownour revenuebyover200%overthepastthreeyearsandhave tripledourworkforceoverthesameperiod.
Whatmakesyourcompanyapreferredchoiceamong yourclienteleoverothercompetitors? FarOutSolutionsisapreferredITvendorbecauseofour relationshipswithourclients.Theirsuccessisoursuccess andviceversa.Wetreateverycustomerasanintegralpart oftheFarOutSolutionsFamily Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?
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ImprintingFootprints WhatsetsInfusedInnovationsapartisitspairingof industryexpertisewithagenuinehumanconnection.When JeffreyWilhelmbeganhisworkintechnology,henoticed thatinteractionsbetweenproviders,clients,andpartners weretoooftentransactionalinnature.Hewantedamore authenticexperience,andheknewthatclientswantedthis too.So,itbecameacorevalueatInfusedInnovationsto developreal,ongoingrelationshipswithclients.This mutuallybeneficialvisionhasledtoimpressivebusiness growthandcustomersatisfaction.Thecompanyhas receivedseveralrecognitions,including#16inChannel Futures'MSP501,EnterpriseWorld'sTop-MostTrusted SecurityAutomationSolutionsCompaniesandTop50Best WorkplacesinSiliconReview. Companies to 2022
Most Innovative
WhileInfusedInnovationsisheadquarteredinBoston,MA, itsemployeescometoworkremotelyfromalloverthe UnitedStates.Itsclientsrangewidelyinlocationaswellas industry—theteamhasworkedextensivelywithFortune 500companies,SMBs,andgovernment,educationaland non-profitorganizations. InfusedInnovationsbringstop-rateadvisoryservicesto organizationslookingtoevolveandthrivewithexpertisein technology,security,data,workprocesses,marketing,etc.It providesmanagedcloudsecurityservices,handlingclients' securityposturesandkeepingthemuptodatewiththetools andsolutionsthatbestmeettheirneeds.ItsSecure IntelligentWorkplace™offeringprovidesclientswitha comprehensiveframeworkforsuccessfulmodernwork:it
assionateandcommittedtodeliveringprecise,Pinnovativesolutions,JeffreyWilhelmfounded InfusedInnovationsInctooperateatthe intersectionoftechnology,businessdata,andhuman interaction.AstheCEO,Jeffereyinstillstheideologiesto leveragethelatestcollaborationtechnologies,allowingthe companytoworkinstantaneouslywiththebestand brightestworldwide.
Fast-forwardingYOURAbility
Innovations Our mission is to guide our clients to realize their fullest potential and give them the tools to get there. coversleading-edgesecurity,workplaceproductivity& collaboration,data&analytics,automation,andmore.
Watch in
InfusedInnovationsisaforward-lookingadvisoryservices company.Itsmissionistoempowerclientstoreachtheir fullestpotentialconstantly.TheInfusedInnovations'teamis alwaysontopofthelatesttechnologies,maintainingadeep knowledgeofwhattheirclientswanttoachieveandwhich toolswillmakeithappen.Muchofthistakesplacethrough digitaltransformationbyadaptingemergingcloud technologiesandguidancewithnewbusinessconceptsand strategies.
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Acrossindustries,workplacesareseeingsignificant changesandadvancements.Theworldofworkisbecoming moreconnected,moreflexible,andmoredigital.The advisoryservicesthatInfusedInnovationsoffersareso valuabletoorganizationsineveryfield.Theyhelp companiestransitiontohybridorremotework,streamline theiroperationalprocesses,orgrowintonewandbetter waysofworking.Jefferyexpresses, "The past couple of years, in particular, have demanded that businesses face these challenges, and those who have done so with Infused Innovations have seen great success."
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TheBestoftheBest Cybercrimeisbecomingincreasinglysophisticated,and attackersfindnewvulnerabilitiestotarget,soequipping organizationswiththebestsecuritysolutionsiscrucial. InfusedInnovationstakesazero-trustsecurityapproach, bringingthemostrobustprotectiontoclients'work environments.AsaGoldMicrosoftPartner,Infused Innovationsworkscloselywiththebesttoolsavailablein securityandtechnology.Itsteamisamongthefirsttoknow aboutnewdevelopmentsandofferings. Thissecurityisthefoundationthatprotectswork environmentsandsavescompaniestimeandmoneyby stoppingthreatsbeforetheycanharm.Butthereissomuch morethatcanalsohelporganizationsthrive,andInfused Innovations'teamwantstotaketheentirejourneywiththeir clients.Thismayimproveworkflows,understandbusiness analyticsandmarketingstrategies,enhanceemployeewellbeing,orfindnewwaystotakeflightintoday'schanging atmosphere. GuidingtheNextGeneration JeffreyWilhelmandhisteamalsoseeresponsibilityasa fundamentalpartoftheirworkatInfusedInnovations.This hasvariousfacets:technologicalresponsibility,suchasdata privacyandAIethics;socialresponsibility,inclusivity, respectforallpeople;environmentalsustainability,anda commitmenttohelpingleverageemergingcapabilities towardthataim.Astechnologydriveshumanlifeforward, thosewhoworkwithinitcarrytheseresponsibilitiesto bettertheworldandcreatethebestcircumstancesforthe nextgenerationtothrive. OneaspectofsocialengagementthatWilhelmparticularly enjoysismentoringyouthandemergingtalents.Hehas beenaYearUpmentorsince2015,heservesasaboard memberandadvisortoseveralstartups,andheregularly judgesforlocalbusinesscompetitions.InfusedInnovations alsotakesoninternsofvariousages—forexample,a Connecticuthighschoolstudentworkedundertheir mentorshiptodesignamachinelearningmodelthatcould beatavideogameonitsown. OvertheHorizon Alongsideallofthesevaluesandengagements,thecentral passionofthecompanyisinnovation.Theteamisalways lookingahead,exploringnewavenues,andpushingthe boundaries.Oneofthesignificantchangescomingto technology,andeverysector,isthedevelopmentofthe metaverseanddigitaltwins—digitalreplicasofphysical structurestoenhanceworkandeducation.Thesehybrid physical-virtualtechnologieswillrevolutionizethewaywe learnandoperate.Theycanincreaseefficiencyandreduce fossilfuelusewhilebringingnewpossibilitiesforresearch, productionlines,andmore.Theforward-leaningmindsetof InfusedInnovations,alongwithpassionandexpertise, makesitanidealcompanytoresponsiblyleadthewayin suchabigtransformationasthis. Highlightingitsleadershipinnewtechnologies,the companyhasrecentlylauncheditsownInnovationServices inadditiontoitsAdvisoryServices.ThenewInnovation Servicesaregroupedintothreemaincategories:1) guidancewithadoption,changemanagement,and governanceoforganizationalinnovation;2)deliveryofa best-of-breedinnovationplatformformanagingthe innovationlifecycleprocess;and3)advisoryservices dedicatedspecificallytopairingemergingtechnologieswith bestbusinesspracticesinordertofuelinnovation.
JeffreyWilhelmandhisteamatInfusedInnovationsare excitedanddriventoseewhatthenextfewyearsand beyondwillbring.Withtherightpeople,therighttools,and therightoutlook,boththiscompanyanditsclientswill growintoendlesspossibilities.
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V R is a way to escape the real world into something more fantastic. It has the potential to be the most social technology of all time. — Palmer Luckey Virtualreality(VR)hasbeenaround formanyyearsnow,inspiteofthisitis averyunderdevelopedtechnology.It holdsavastpotentialoutsideof entertainment,ithastakenovervarious aspectsofourlivesrightfromtheway weshop,experience,converseand evenwaystoconductbusiness. Withtimethistechnologyhasgained popularitywithmanypowerhouses, whichhasencouragedthemtoinvest profoundlyinVRtechnology.Ithas becomemoreandmoreaccessiblefor users,withmanufacturershaving alreadyreleasedhouseholdsetsandare continuingtodoso. TherecentadvancementintheVR technologyhasmadeitmore accessibleforthegeneralpublic.Due tothis,ithashadaremarkableimpact onthebusinessworldalso.Thesole aimofthetechnologyistochange humanperceptionusingvirtual systems.TheadoptionofVRbyusers isstillinitsnascentstagesandhas gainedpopularity,andmoreandmore businessesarecomingupwithVR basedsolutions.Thereducingpricesof VRheadsetshavealsoposedtobean advantagefortheconsumersaswell. Ithasalsoposedtobeanadvantagefor theconsumersaswell,withthe reducingpricesofVRheadsets.This hasprovedthatVRisatoughand emergentmarket,withgreatscopefor platformswhichcanallowbusinesses toleverageVRforprocess developmentandadvancedmarketing.
Novelbusinessopportunities There are as many applications for VR as you can think of; it’s restricted by your imagination. — John Goddard. VirtualRealityhasnumerous businessesperspective;notjustby providinginnovativefeaturestothe businessproducts,butalsoinhelping innovatorscreatenovelbusinesseswith thesetechnologiesatthecore. Justlikeold-fashionedcafes,VRcafes wouldsoonbeahit.Theseplaceswill beasocialgatewayforpeoplelooking foraugmentedandvirtuallyenhanced experiences.VRcafeswouldoffer choicesondiversevirtualreality equipment,comprisingofgames, videotapes,team-buildingexercises, socialmediapractices,3Dbooksand contentexperiences,andvirtually enrichedmeditation. Inrealestatemarkets,VRplatforms permithousetourstopeoplefrom anyplacearoundtheglobe.Peoplecan designandevenpainttheirhomeswith thistechnologyastheywouldinreal lifesetting,toprovideanoutlookinto thefuturelookoftheirhomes.
CarslikeAudiR8offersaVR-powered “testdrive”experience.Similarly,even Airbushasintroducedaircrafttoursfor itsairlineexecutives,whichallows themanenrichedexperienceandtour oftheaircraftwithoutactuallyvisiting it. TheFutureLooksPromising AsVRandARcarryondevelopment, moreandmoreknowledgeabouthow itcanbeefficientlyincorporatedinto thebusinesseshascometolight,this amalgamationofnewwiththeoldwill potentiallyhaveahugepositiveimpact oneverysector.Newentrepreneurs, startups,andbusinessesshouldsurely keepaneyeoutforthistechnology,as ithasbecomeanintegralpartof marketingandbusinessesprocessesin thenearfuture.
VRisnowbeingusedtosimplifyand reducethecostoftheprocessof productprototyping.SinceVRhas madeitverycost-effectivefor businessestodesignaproductoran intricatecomponentofanoutsized machinevirtuallythanactuallybuild theprototype,theuseofVRinthis sectorislikelytodevelopquickly VR andARhavealsoadvancedtheareaof Computer-AidedDesign(CAD). Prototypescannowbeshapedwithin thevirtualspace,allowingdesignersto accuratelypindownitsworkingway beforetheresourcestobuildthe productareacquired.Thishaseased theprocessoftestingtheproductwhile savingbothmoneyandtime.
Bearinginmindhowseveralindustries andbusinessesarequicklyvalidating andacceptingvirtualreality,the estimateisthatitwilltakeoverthe businessscenarioalmostcompletely, isn’tbloatedbyanymeans.
Themajorsetbackthatthee-commerce industryfacesisthesales;customers arereluctanttobuyproductsthatthey haven’ttried.WiththehelpofVR,the consumerscanpotentiallytryoutand visualizedemonstrationsforvarious productcategories.Allowingamore clearvisionofhowtheirpost-purchase experiencewilllooklike.
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BusinessesareUsingVRtotheir Benefit VRhasthepotentialtobecomethe mostimportanttoolthatbusinessescan leveragetoaddontotheirsuccess. Establishedbusinessesaretakingthe helpofVRtotraintheirnew employeesinamorecost-effectiveand efficientway WiththehelpofVR,one canhaveanemployeeinLosAngeles meetingwiththeoneinLondonasif theywere/areinthesameroom. VRoffersanaddedadvantagewhenit comestotheoutwardfocusofthe businesses;itallowsanovelwayto connectwithcustomers.Thecompany canbuildupamorestorydrivenway ofmarketingwhichdrawspeopleinto thecompany'sbrand,inatangibleand relationalway.Virtualrealityhas potentiallytransformedtheworldof media.Ithasopeneddoorsfor businesses;toadvertiseinawaythey hadneverimaginedbefore. Consumersarenow equippedwiththe abilitytotestoutandexperience products,thattheyintendtopurchase, inanentirelynewway.Itallowsyouto preciselyvisualizehowapieceof furnitureorpaintingwouldlookina particularroom,oreventestdifferent makeupstyleswithoutleavingthe room.Astructuredassessment, planningofthefutureofbusinesses, andwiththerightdataVRcaneven giveavaluableinsightintothesuccess ofthebusiness.
TheCanadiancompanyfocusesonhelpingsmalland mediumenterprisesutilizethepowerofsocialmedia.It helpsthemtobridgethegapbetweenremainingalocal presenceandacquiringaglobalcustomerbase.Their incrediblesuccessratewithsmallerbusinesseshas promptedglobalcompaniestoseekouttheirservicesas Hardwell.workandcommitmentisinthefirm’sDNA.12hours ofeachday,7daysaweek,and365daysarethehoursof coveragetheydofortheirsocialmediaclients.ViralIn Naturedevotesmoretimeandenergytosocialmedia managementandliveeventsocialmediamanagementthan itsrivals.Andtheresultsspeakforthemselves.
Viral In Nature: Simple, Straightforward, Effective Social Media Management
ViralInNaturewasfoundedin2010asGoWowMedia,and rebrandedtoitscurrentnamein2013.BesidesSocial MediaManagement,italsospecializesinReputation ManagementandWebDevelopment.
ViralInNaturehasbecomethemostawardedsocialmedia agencyinNorthAmerica.Respectedpublicationslike Clutch.coandGoodFirms.cohaveconsistentlyrankeditas oneoftheworld’stopsocialmediamarketingagencies. CV Magazine namedittheUSA’sBestSocialMediaAgency for2018. Withaccoladeslikethat,itisnowonderthatthefirmis poisedtobecomeoneofthemostpowerfulsocialmedia hubsforbusinessanywhere.
Multi-FacetedExcellence
Socialmediahascompletelychangedthewaywe interactandshareideas,howweinfluenceothers,and howweallowourselvestobeinfluenced.Itisthetool ofchoiceforworldleaders,governments,major corporations,celebrities,andanyoneelsewhowantsto connectdirectlywithanaudienceofmillions. Thisremarkableabilitytobeseenandheard-andto personallycommunicatewith-suchlargeswathesofthe humanraceinstantlyisunprecedentedbothinscopeand scale.Ittranscendsbarriersofrace,religion,nationality, age,socialstatus,andalmosteveryotherfactorwhichwe usetodivideourselves. Itistrue,instantdemocracy. Wieldinganypowerfultoolrequiresalevelofskill,and socialmediaisnoexception.Thisisamplyevidentfromthe newsstoriesweregularlyhearofdisastroussocialmedia fauxpasfromstars,politiciansandrespectedorganizations. Theycouldallhavemadethenewsfortherightreasonshad theychosenViralInNature
TheBuildingBlocksofSuccess
TheotherareainwhichViralInNatureinvestsconsiderable timeandeffortistechnology.Socialmediaisbyitsvery natureatech-drivenfield,anditisonlybyleveragingthe vastpotentialitholdsthattrulyspectacularresultsare
Thepossible.companyconstantlyseeksout,tests,develops,and implementsthelatestadvances,applicationsandhardware suchasnewanduniquecamers.Inthisway,everyclientis assuredacutting-edgesolutionthatkeepsthemaheadofthe Tcompetition.ofosteranenvironmentofconstantlearningand adaptability,thecompanyholdsregularmeetingsthatfocus primarilyonemergingtrendsinsocialmedia.Conductedin anopendiscussionformat,itallowsteammemberstokeep abreastofdevelopmentsthatmaynotrelatetotheir
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ViralInNaturemaintainsasingularfocusonitsclients. Whileothercompaniesmayclaimtobeclient-centric,Viral InNaturehasprovenconsistentlythatittrulyembodiesthat spirit.Thisisevidentnotjustfromtheindustryaccolades thatkeeppilingup,butfromthetestimonialsofcustomers whomthefirmconsidersitsbestambassadors.
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Apro-activeapproachiscriticaltohow ViralInNatureoperates.Theagency adoptsapolicyofcreatingawide footprintforeachclientacrossarange ofsocialmediaplatforms.Itadheresto thisphilosophytomitigatethenegative effectsofpolicychangesatanyoneof thosecompanies,andtoinsulateits clientsfromunforeseeabledownturns liketheonecurrentlyplaguing Facebook. TheManBehindtheBrand ShawnAlainisthePresidentofViral InNatureandtheownerofthe MrcompanyAlainbeganhiscareerinmedia withthepublishingindustry.He recognizedthemassivepotentialof socialmediamarketingbeforeithad becometheglobalphenomenonitis today.In2010,afteradecadein publishing,hesetupGoWowMedia, thepredecessortoViralinNature.
AslewofsuccessinTwitterand FacebookmarketinggaveMr.Alain thegroundworkandanintimate understandingoftheindustry.Itwas uponthisfoundationthatViralIn Naturewasborn.
specialtydirectly Thiscreatesarich tapestryofresidualknowledgeupon whichtheycandrawinthefuture.
TheJourneyBeyond ViralInNatureisundoubtedlyoneof thebestsocialmediamanagement agenciesinNorthAmerica. However,Shawniseagertotakehis brandtoatrulyinternationallevel, withplansforEurope,Australiaand LatinAmericaalreadyonthecards.In fact,thefirmhasalreadyhiredstaff fluentinFrenchandSpanishasthefirst steptothisexpansion. Inlinewithitspolicyofgivingevery clientawidesocialmediapresence, ViralInNaturehasalwaysmanaged themacrossfivetosevenplatforms. Withanincreasinglybusiness-centric focusandundauntedbychange,the companyisalwaysonthelookoutfor newer,betteroptionsthatwillmore thoroughlyserveitsclients’needs. Technologyisunbiased–itwillfavor themosteffectivesolution.ViralIn Naturedoesnotonlyapplythis philosophy,ithasitselfbecomethe bestexampleofitsveracity.
“We commit ourselves to constantly improving our services, performance and push through our comfort barriers to improve value to our clients.” — Shawn Alain President
ExemplaryLeadership YUDU’sFounderandCEO,Richard Stephenson,hasbeenatthehelm sincethecompany’sinceptionin2007. HeholdsajointhonorsB.Sc.in EconomicsandMaterialsSciencefrom SwanseaUniversity.Hehasdriventhe growthofthecompanyasithasgrown initsinternationalclientele,adaptedto changesinthepublishingindustry,and mostrecently,ledthedevelopmentof thecompany’sCrisisManagementapp named Sentinel.
Theonlineshifttowardse-reading,ecommerceandappshasopenedupnew opportunitiesfor YUDU,which Richardhasbeenattheforefrontof capitalizingonandhelpingclients adapttochangingconsumerwantsand needs.Overthepast10years,Richard hasoverseenthegrowthofthe companytobecomeagloballeaderin cloudbaseddocumentdistributionand corporatecommunications. Richardhasbeenrunningtechnology ledinternationalbusinessesforthepast 30yearsandcompletedhisfirstprivate equitybackedMBOin2001.Richard pastrolesincludebeinganOperating PartnerwithDukeStreetCapital, ChairmanofXafinityHoldingsLtd, PresidentoftheSupervisoryBoardof NavimoS.A.andChairmanofDeloro StelliteLtd. RedefiningInnovation Although YUDU hasdevelopedover 1,000appsoveritstenyearsintech, communicationisattheheartofthe company’sfunctionality.The organization’scoreproductisitsdigital publishingplatform, Publisher.It allowsanyonetoturnaPDFintoan intuitive,re-flowable,IOS,Android andWindowscompatibledigital Clientsversion.rangingfromretailerslike Screwfix topublicationslike National Geographic use Publisher tocreate highqualitymagazines,catalogues, newslettersandmore,allwithfull statisticalanalysisbuilt-inandoptional subscriptioncontrol. YUDU’smostrecentlydeveloped software Sentinel,combinesmass alertingviaSMS,emailandin-app messaging,offlinecriticaldocument handlingandanHRdatabaseof contacts.Allofthisishostedona securecloudserver,sothatifacyber attack,poweroutageoranactofterror takesdownserversandphonelines, incidentmanagerscancheckthat everyoneissafeandinstructstaffon whattodo. Sentinel isusedasa businesscontinuityand communicationstoolbyarangeof industriesincludinglawfirms,hotels, and Amongtheatres.publishers,thedigital transformationhasbeenembracedby someandfearedbyothers.E-book readerslikeKindlewerehailed simultaneouslyastheendofthebook industryandasapassingfadbyits detractors,andmoremobileformsof entertainmenthavebroadenedthe optionsformagazinesdistributionand Wconsumption.ithPublisher,theorganizationwas abletotakepublicationsintothedigital arena.Itcouldalsoenhanceprint magazineswithvideoandinteractivity, helpingmediacompaniesand educationalpublishersreacha massivelywideraudiencewiththeir mostinnovativecontent.
TheMediaandEntertainment Industryhasdisplayedevident growthglobally,sinceits commencement.Theadventof innovativetechnologiesandtheir pioneersinthisindustryand subsequentdisciplineshascatapulted itsdevelopment. YUDU isonesuch innovativepioneerofthedigital publishingindustry Foundedin2007, YUDU isan applicationstechnologycompany specializingindigitalpublishingand crisiscommunications.Itupholdsa visionofharnessingcloud-based technologytomeetgrowingmarket needs.Itwasoneofthefirstcompanies tohelppublishersproducedigital versionsoftheirmagazinesandother publications.Theorganizationholds simplicityandeaseofaccessatthe heartofitsvision,bothforitsclients andcustomers,andproducessolutions thathavebeenwidelylikedbyusers.
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Whenpeoplebeganconsumingmoremediaviatheir mobilephonesandtabletsandlessondesktops, YUDU facedthechallengeofmakingcontentaccessible. Consumerswantedasmoothreadingexperiencewithout havingtopinchandzoom,thusthecompanyneededto rethinkhowitdelivereditsclients’content. PhoneView is itssolutiontodevice-responsivedocumentviewing.
Thenextstepfor YUDU istoenterintoanewterritory,of businesscontinuityandcrisismanagement.Thecompany’s expertiseindocumentmanagement,communicationsand appdevelopmenthassetituptofulfillthegrowingneedfor areliable,simplesoftwaretohelporganizationskeeptheir peoplesafeandkeeptheinformationflowingduringan emergencyImmediateaccesstobusinessrecoveryplansonmobilesis vitalforinstantresponse.Theorganization’spublishing backgroundenablesittouseitsdocumenthandling technologytoofferfeaturesthatotheralertingsystemsfail todeliver.Itscompetitorscan’tofferincidentmanagersthe abilitytosharebusinesscontinuitydocuments,press statements,clientslistsetc.offlineandsecurelyinacrisis. BeholdingNewHorizonsofAchievements
StrategizingforConquests
“Knowing that our apps are going to be used to help organizations safeguard their staff and help save lives in an increasingly dangerous world makes it an incredibly worthwhile work,” statesRichard. Richard FounderStephenson&CEO YUDU helps audiencesorganizationscorporations,publishers,educatorsandengagewiththeirdigitally.
While YUDU continuestoofferindustry-leading technologyfordigitalpublishing,itisbroadeningits portfolioofappsallthetime.Thecompanyisexpandingits corporatecommunicationsofferingbycombiningdocument handlingandcommunicationsinitsappforsalesteams; addingnewfeatures,likegroupspecificpushnotifications, toitsexistingappsandcontinualrefinementofitsapp technologyinthefaceofchangestoappstoresand operatingsystems. Inthenearfuture, YUDU isgrowingits Sentinel product intoawholerangeofbusinesscontinuitysolutions.Ithas excitingworklinedupwithsecurityandcounter-terror specialiststocreate Sentinel Alaris and Sentinel Alert.With the Sentinel rangeofproductsitisbuildingastrong portfoliooftopclientsanddevelopinginastrongly growingmarket.
“The roadmap for YUDU’s development has always been user-centric. We listen to feedback from our clients and are continually adding new features to our apps based on our clients’needs, and that is what keeps us ahead of our competitors,” statesRichard.Thecompanyhasadedicated supportteamintheUKandisproudofitsveryhigh customerapprovalrating.
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YUDU’sstrategyistodeliverthebestpossibleproductand givethebestpossibleclientexperience.Expressinghis viewsonadaptingtothechangingtrendsintheindustry, Richardasserts, “The consumer has migrated from desktop to mobile passing tablets on the way. We have anticipated this trend by developing the technology for displaying rich content on smaller screens.”
EmbracingOpportunities
