Most Admired YouTube Channels To Watch 2022 September 2022

Bhushan Kumar, Chairman and Managing Director

Neeraj Kalyan, President

Editor’s Note

THE VOYAGE OF DELIGHTFUL AND MAGNIFICENT SUCCESS STORY

EEver since YouTube was acquired by Google back in

2006, the platform has been consistently on the rise, ultimately becoming the third most visited website on the entire web. And along the way, it has attracted a new generation of content producers—enthusiasts that are recognized as YouTubers.

Almost all YouTube channels from the top 10 most popular lists publish only content that has high production value. That is, content that’s recorded with a proper camera, in a well-lit setting, with good surroundings, and so on.

YouTube has certainly been a 21st Century sensation. Alexa ranks it as the #2 website worldwide, only trailing Google—owning and operating it as a subsidiary. Millions of people enjoy YouTube videos every day. YouTube as a social network has evolved greatly and, at one point, is an alternative that replaced traditional entertainment platforms.

Abhishek Joshi Deputy Editor abhishek.joshi@insightssuccess.com

It has been 17 years since YouTube was launched back in February 2005. It has come a long way since then, from being a new website with a handful of random home videos to the biggest video-sharing platform that has launched thousands of careers worldwide.

Moreover, in an age of technology, learning is no longer restricted to lecture halls and textbooks. Videos have now become a frequently used teaching method, providing students with interactive content that makes learning fun.

Many YouTube channels enable active learning by providing a vast quantity of content. YouTube has forever changed the experience of video content for people and, along the way, channels that regularly publish niche videos for their audience.

Embracing the extraordinary odyssey of the prominent YouTube channels that provide a variety of unique content, Insights Success’ latest edition, “ Most Admired YouTube Channels To Watch-2022 ,” sheds the spotlight on the starlets of the world’s leading video-sharing platform.

Flip through the pages and enjoy the enthralling stories of the leading creators exhibiting brilliance in the era of novelties.

Read on and Have a Delightful Read!

Featuring Brief Name of the Channel

Convey is devoted to delivering exclusive videos on the Indian stock market.

Abhishek Agarwal, Owner Ashu Ghai, Founder

Techno Ruhez Ruhez Amrelia, Founder

Travellers of India is all about exploring Indian places and sharing experience here.

SB finance's channel is for helping and completing your financial need through various loan apps.

SCIENCE FUN For Everyone (SFFE) provides Fun, Hands on Science Camps, Summer and Track Out, Elementary In School Field Trips, Preschool.

Ruhez Amrelia is an Indian Tech Youtuber where he uploads Tech related news and videos.

T-Series is India's largest Music Label and Movie Studio and believes in bringing the world close together through its music. T-series

Bhushan Kumar, Chairman and Managing Director, and Neeraj Kalyan, President

SB Financial Analyst

Convey by FinnovationZ Indian Traveller

Science With Fun

Sourav Singh, Founder and CEO

Prasad Lendwe, Founder and Director

We all can remember the days when music was recorded into audio cassettes and, later, on CDs.

In these old times, we used to wait weeks to get the new musical sensational experience of hit Bollywood, regional, devotional numbers by visiting various shops and treasuring the enchanting voices of the singers and charming tunes of musical creators— the gems of the music industry —in our hearts.

As time passed, the digital audio format with new software replaced the cassettes and the CDs; however, a quest for artistic resonance—listening to mesmerizing melodies, the unique taste of the listeners, and the love towards the musical starlets remains the same.

Today, the media and entertainment industry is experiencing extraordinary change, intensified by recent technological advancements. The industry is also switching direction and is rapidly adapting to digital business models. Consumers are increasingly streaming and accessing content online, participating in virtual music concerts, live jamming, and karaoke sessions, keeping themselves active in these events at any time and from anywhere via digital platforms like YouTube.

Technology might have changed the external format. However, the innate quality of music and the best UX in the audio-visual medium—advancing to high-quality music videos have been continuously provided by a music pioneer since its inception. Throughout the changing mediums, this

prominent organization of evergreen songs has matched the evolutionary transitional phase of the M&E industry to the T. By rhyming all the changing musical notes arranged in a novel series of melodious songs, musically as well as technologically , T-Series dwells as the ‘ King of Music ,’ forever.

Under the coherent leadership of Bhushan Kumar , Chairman and Managing Director, and Neeraj Kalyan , President , T-Series stands committed to entertaining its audience and takes pride in the fact that it is the highest subscribed channel in the world and continues to strive to maintain that position.

Mr Kumar says, “Since inception, our main focus is our audience. We create, acquire, and produce content for them, and the love we have received from our audience is inspiring.”

A Symphonic Odyssey

The journey from being a cassette manufacturing company to India’s most prominent music label with a global presence and a successful film studio has been exponentially successful. As we all know, the entertainment industry has witnessed a paradigm shift in the last decade with innovations in technology consumption patterns.

T-Series transitioned through the structural changes in the music business, the most significant being the shift from the physical to the current digital market.

With digital and online consumption steadily increasing through greater internet penetration and millions of young audiences hungry for good content, it was an opportunity that T-Series identified perhaps first in the Indian music industry and started riding the digital wave in 2004. The TSeries YouTube channel was launched in 2010, and since its inception on the platform, the goal has always been to entertain audiences with varied content across all genres.

Today, the T-Series network has expanded its engagement base cumulative of 29 channels across the language with over 433 million subscribers and 996 billion views . With immense love from its fans around the globe, the Tseries Bollywood channel crossed one billion views in July 2013 and, in January 2017, became the first Indian channel to be recognized as the world’s most-viewed YouTube channel

Being a non-tech company, the real task at hand was aligning itself with the changing consumption habits and setting a real goal of annual revenues that T-Series as a company can achieve in the next decade or so.

Most Admired YouTube Channels

Early adoption of digital distribution and revenue generation helped T-Series maintain its leadership position. Perhaps it was the pioneer in this part of the world to adopt digital transformation with open arms.

The spike in consumption is directly proportional to the content quality and quantity. T-Series has managed to maintain its upward growth curve on YouTube primarily because, as a prominent company, it consistently remains focused and committed to creating good content and backs it with tent pole programming. The four C’s, namely Content, Curation, Consumption, and Consumer engagement, have been its focal points, which has finally led T-Series to where it is on YouTube today.

Good music backed by narrative-based music videos kept T-Series ahead of the curve. It has always been its endeavour to offer the best to its discerning consumers worldwide. The organization plans and releases content by keeping various parameters in mind; for example, videos on Bhakti Sagar are being released according to deities and their dedicated days, and all channels curate content keeping festivities, tent pole activities, and trends in mind and that is the reason T-Series stays in the spotlight.

It was all about setting the right foundation in terms of content digitization and meta-tags, getting the right people on board, and putting the distribution pipes in place for seamless delivery in the future.

T-Series had the first-mover advantage and the hard work over the years preparing for the future provided the muchneeded edge. Forward-thinking and advanced planning for the future has been key to its success. Early adoption of digital distribution and revenue generation helped T-Series maintain its leadership position. Perhaps it was the pioneer in this part of the world to adopt digital transformation with open arms.

A Melodious Novelty

The digital revolution in India has been a strong catalyst in the growth in content consumption over the past few years, not only on YouTube but on all music streaming OTT platforms.

Users watch music (glossy videos with neat storylines are like short films) and not merely listen to it, and increased bandwidth coupled with lower data costs have helped platforms like YouTube penetrate the B&C centers in India, which till now was on the fringe of the entertainment ecosystem.

Its uniqueness resides in talent and catalogue, intending to entertain its audience. For that, the organization scouts potential talents across the world and provides them with the opportunity to showcase their talent in front of the world.

The wide array of content provides viewers with an enhanced experience for every occasion, mood, or festival with customized curated playlists around tentpole occasions and music videos that resonate with them.

Scaling with Inimitable Rhythm

The real challenge was the digitization of physical formats and laying down the digital distribution pipes for seamless delivery to its digital partners like YouTube. It would not have been possible without the handholding by YouTube.

Technology has helped T-Series in achieving the goal of managing all its distribution partners directly (without any aggregators), and today it has automated and seamless content delivery capabilities.

T-Series is the first music label in India to have its in-house designed and developed Media Archival and Management system (MAM) to manage two Lakhs [2,00,000] audio and ninety thousand [90,000] videos and corresponding metadata within the system itself.

Music in India is watched, listened to, and enjoyed. The good story-based glossy videos are essential for consumer

engagement, and T-Series strives to offer the best production value to its videos. The working procedure is executed in the steps; Once the audio is locked, a dedicated team works on the concept, story, visual production, and final packaging of the video. Once the video is ready, the organization plans the release and publishes it on all the platforms.

T-Series transitioned through the structural changes in the music business, the most significant being the shift from the physical to the current digital market. Before YouTube came into the picture, T-Series was the leader in the physical music market. The organization converted the entire operational process from physical to digital. YouTube’s ecosystem and requirements were studied extensively and incorporated into its system.

The YouTube team helped T-Series understand the platform and identify the process operatives. Multiple channels, according to the content, were created, namely T-Series for Bollywood Hindi Songs, Bhakti Sagar for devotional, Apna Punjab for Punjabi, and others like that.

It is indeed the largest video search platform in the world and has the power to influence popular culture, online trends and skyrocket in popularity overnight. Regional and small-scale content creators have also shown exceptional potential for growth, and T-Series is committed to entertaining the audience pertaining to all categories.

Erasing the Pandemic Noise

The lockdowns during the pandemic occasioned an unprecedented surge in viewership and consumption. There’s an explosion of users and content on YouTube, which is very exciting.

Regional content has observed exponential growth in terms of content and viewers. The consumer is now exposed to an extensive content pool, including some of the best from global territories leading to Indian consumer becoming very selective and mature while choosing what to watch.

Chording the Wisdom Tune

As a piece of advice for budding aspirants who are willing to venture into the M&E industry, Mr Kalyan says, “YouTube as a platform gives a fair start to each creator; it has the potential to deliver your content across all corners of the world, Small independent creators are getting recognized worldwide every day.”

The worldwide exposure of the musical talent of T-series on YouTube has given many of them universal recognition.

Moreover, he says, “For aspiring YouTubers, consistency, creativity, and responsibility are key qualities, and with great power comes responsibility, so aspiring creators should aspire and work towards offering a better engagement.”

Creating the Future’s Song

“

Being the largest channel in the world, we take our responsibilities seriously, and we practice discretion to avoid any misleading information. We believe in honest work and thrive in modesty ,” says Mr Kumar.

“ We take pride in giving opportunities to new talent and promise to continue doing so. With increasing engagement in regional and other content categories, we’ll be investing and releasing more content across all genres and languages,” he adds .

Our catalogue is going global because of the fresh content that we deliver. The worldwide exposure of the musical talent of T-series on YouTube has given many of them universal recognition ,” expresses Mr Kalyan.

“ We, as a label, offer a platform to all the deserving talent and bring them forward to the world to witness thru our wide and largest presence on YouTube. India will probably become the main battleground of the global music industry in the years to come ,” he concludes.

Convey's most notable achievement is that they have grown to a family of more than two million subscribers and have around 250 million views, for which YouTube awarded Convey with a Silver Play Button and Gold Play Button.

Prasad Lendwe Founder and Director Convey

The internet is an incredibly innovative entity. It opened a pandora’s box containing the marvels of instant connectivity, real-time communication, seamless interconnectedness, and constant information availability.

In this tunnel vision of past, present, and future came a visually rich train of YouTube and transformed the world of information interchange, media, and entertainment. The informational treasure of knowledge, learning, and fun, which was earlier locked in the traditional bounds of selfpropagated treasurers, had now been left bare open and doorless.

Accepted, YouTube’s parent Google has been already giving information and knowledge instantly, but before its prodigal son’s entry, all the info and knowledge were largely text-driven. It limited the content’s scope, reach and access for those who are habitual to televisual and interpersonal formats of info, know-how, and communication exchange.

The coming of YouTube has extensively bridged this divide. Now anybody and everybody with a camera recording device could develop and then post a video on this revolutionary platform. Soon it changed the entire scenario of the news, media, entertainment, and education industries.

Although most of the video uploaders and channel creators concentrated only on secondary entertainment content, rare gems of visionary leaders like Prasad Lendwe , Founder and Director of Convey - astutely grasped the power of this new technological kid on the block and with this unique YouTube Channel began connecting the dots across the FinTech ecosystem.

We Build Together We Grow

Convey is a product of IKASHI FINTECH PRIVATE LIMITED , the new standard in the fintech space with Value, Integrity, and Passion, building fintech products that help in making better financial decisions.

Prasad shares, “We combine in-depth research in finance and technology to empower investors with our products. We build and grow the perfect fintech ecosystem for smart investors.”

In 2014, Prasad started his YouTube channel. Because at that time, he was investing in the stock market, and he

thought he needed to share his investment knowledge in video format on YouTube. So that people can understand it easily. “As I have seen in India at that time, people did not know anything about investing, and with this motive, I uploaded my first video on YouTube,” reveals Prasad

Fascinating Video Making Guide

Prasad’s story of his first video uploading is fascinating. At that time, he had neither a camera setup nor a mic setup. He just had his own phone, a Nokia Lumia, where he found one app where he could record his voice, “Because I was a camera-shy person at that time,” informs Prasad.

After recording the audio, he was looking for someone who could make a video for him with this audio recording because Prasad did not know much about editing.

“Fortunately, I found one person through my friend who could make the video for me for Rs.100, to which I agreed,” remembers Prasad. After that, the person took around 10-15 days for editing.

Then Prasad successfully uploaded his first video titled, ‘ Basics of Stock Market ’ on 13 Jan 2014. And you know what happened after that. Prasad just forgot about this video.

We Convey You Prosper

Then suddenly, after around one month, when he checked, Prasad saw that the video had garnered 14,000 views. Prasad says , “By looking at it, I was pleasantly surprised, and after reading the comments, realized that people wanted to know more about fundamental analysis and financial ratios.”

With that feedback, Prasad was further motivated and started making videos on fundamental analysis and financial ratios in the simplest way.

To explain the fundamental analysis and financial ratios, he needed whiteboard sketching. Through his friend, Prasad connected with one person in Nasik who did this kind of work. So then, with him, he started working at night for his video. “We worked like this for three years,” mentions Prasad.

Then in 2017, Prasad changed his strategy because his video frequency was very low; in 2014, he uploaded one video; in 2015, two videos and in 2016, he again uploaded two videos.

Guiding You Reach Your Financial Milestone

Changing his tactics, Prasad says that he and his team decided to increase video frequency in 2017 and shift their video to whiteboard animation from whiteboard sketching. Then due to Jio’s digital revolution and Convey’s continuous improvement in video quality, their subscribers started growing, “ Now we have an ever-growing family of two million subscribers ,” states Prasad.

Along with investment videos, today, under Prasad’s adept and exemplary leadership, the team Convey creates videos on business case studies, finance current affairs analysis, business history documentaries, scams documentaries and many more.

Convey with FinnovationZ

According to Prasad, their YouTube channel Convey’s uniqueness is that it provides the simplest and most databacked videos, making the video practical and relatable to the audience. Not only this now, with financial videos, the team Convey also makes documentaries on business history, scams, etc. So that its audience's watching experience improves, and they know all the facts in the most simple form.

Prasad further shares that acquiring talents in the initial days was the hardest part because, as theirs was a startup, the culture was different and was hard for the people to adopt. “But fortunately, we got an incredible team, and now they can manage their work by themselves only,” mentions Prasad .

Detailing team Convey’s operational plan to create a new video, Prasad says that they first select a good topic that people will get interested to see. Then their research work starts, where deep research happens regarding that topic.

After that, scripting work begins with the research. “ Then I shoot the video with the script, and then I send that raw

video to the editors for editing ,” conveys Prasad. After that, when videos get ready, the team Convey do a quality check and then uploads it on YouTube.

Connecting the Dots Across the FinTech Ecosystem

Regarding the impact of the COVID-19 pandemic on the YouTube platform and its users, Prasad feels that COVID’s impact was a blessing in disguise for them because, at that time, people were at home entirely. And that is when more people adopted the habit of watching YouTube. “Which provided many YouTube channels, including ours, a subscriber base,” says Prasad.

Views and subscribers proliferated at that time, but after COVID, due to huge growth, competition also increased. For that reason, Convey is focusing even more on quality, “Because in this competition getting views and watch time is impossible without quality content,” says Prasad .

Conveying the Original Wisdom

Prasad’s advice to the aspirants who want to enter the YouTube video platform is very simple. He says , “Just show your uniqueness in the video, don't copy anyone or don’t do anything which everyone is doing and most important follow the comment section always and from there listen to what your audience is telling you to do.”

Future’s Media Channel

As per Prasad, their channel Convey's most notable achievement is that they have grown to a family of more than two million subscribers and have around 250 million views, for which YouTube awarded Convey with a Silver Play Button and Gold Play Button .

Envisioning the future of Convey, Prasad says, “We are transforming our channel from a finance channel to a media company where we will spread awareness of finance, business, and entrepreneurship through our content.”

Emerging Trends in the MEDIA Platforms

Ever since the evolution of digital

technology, digital media has become the most preferred and fastest means of communication, entertainment, education, inspiration, promotions, and more. Digital media has grown far beyond the typical procedures of posting, forwarding, and commenting. Ambitious business leaders and modern digital marketers are seen adopting the latest trends and strategies in gaining the best outcomes for their digital plans, including the number of likes, followers, subscribers, hits, and comments. The phenomenal aspect that has been brought forward by digital media is identifying and pulling customer inquiries apart from gathering a genuine database.

With the addition of newer technologies and processes, the scope of digital media is widening steadily, thereby making it necessary for every digital marketer to constantly learn and adapt to the new skills and technologies being introduced. Let’s identify some of the modern trends prevailing in digital media technologies.

Geofencing

This method of location-specific marketing identifies the users of social media or WhatsApp in a particular area. A service marketing message or text, email, or notification is sent after the system in a software program identifies through a radio frequency or GPS. A recent survey shows that this technology is adaptable to 92 percent of smartphones and has a CTR (Click-Through Ratio) of double for mobile advertisements. Approximately 52% of the customers visited the shopping centres on receiving the geofencing messages, which have the SMS readability of up to an impressive 90% read within 3-5 minutes.

Personalized Pop-ups

While reading an article, using an app, or playing a game, users often come across a pop-up advertisement in a static banner or a video. These pop-ups have a compulsory exposure of 5 seconds to 8 seconds before the option to skip it appears. These pop-ups are supported with a prominent call-to-action link that opens into a website form, asking the customer to fill in the details and allowing them to be called for further process.

Progressive Web Applications

These modern ‘super’ apps are web apps with the look and features of native mobile apps. These progressive apps are fast to load and equipped with push notifications offering amazing user experience to cross-platform applications. The statistics of the progressive web apps are impressive, according to a recent study from Statista. These cost approximately 3-4 times lesser than native mobile apps and are 35% cheaper to maintain. The progressive web apps have offered 50% higher customer engagement with a 36% higher conversion ratio and up to 10 times decreased page loading speed.

Influencer Marketing

Similar to word-of-mouth marketing, this technique uses celebrities, sportspersons, artists, etc., who are shown using the products with pleasure and joy. Users connect to the brand easily through the compelling influence of celebrities. Approximately more than 90% of the surveyed participants believe that this is one of the most effective mediums. Influencer marketing is rapidly becoming a specialized marketing function, and this is expected to cross $13.8 billion.

Artificial Intelligence

AI is one of the prominent influencing factors that has contributed to data collection, assimilation, reading, analysis, studying the browsing patterns, offering suitable suggestions, and aiding to generate inquiries too. Most content used on social media platforms is polished and fine-tuned by AI. Soon it is expected to reach the $190 billion industry by 2025. Approximately 97% of mobile users are using AI-powered voice assistants. More than 60% of companies would be using AI in their digital revenue generation.

Augmented Reality

Augmented reality is the unique conceptualization of the real world compressed and transformed into a presentable artificial virtual presentation. The real-world objects are recreated in a dynamic computer-generated graphic image in 3D models. These are used in the virtual presentation of creating walk-throughs of different sites, training and education purposes by showing certain aspects, aiding to the research process in working in remote topographical terrains, and identifying certain sporting events towards preparing the right mindset of the players.

Metaverse

The virtual world owned by Meta is the latest phenomenal concept. This digital world is the combination of both augmented reality and the virtual reality having a complete parallel in every aspect like the real world. People or users can enter the metaverse through their own avatars (customized virtual models) that represent their thoughts and movements. It is a unique platform of infinite possibilities and huge scope of connecting, meeting, and dealing with numerous people across the world of Metaverse.

Zooming into a fast-paced Horizons

With advanced technologies playing a key role in boosting digital media, digital marketers have gained greater control, flexibility, and scope for implementing focused marketing strategies. More importantly, it has minimized the time and effort spent on vague procedures of unpredictable and lengthy activities. The efficiency of the entire marketing effort has been catalysed for higher result-oriented exercises that can help plan pinpointed budgets with greater accuracy and confidence in decision-making.

-Kedar Borgaonkar

Abhishek Agrawal

I N D I A N

However different they might look from the exterior; internally, all human lives are travelling voyages in search of answers to the profound question of eternal sense and meaningful tranquillity.

All the wise people from the Indian dawn of consciousness have found their universal serenity by travelling to unknown places and discovering the truest wisdom of the ages– on life’s path we all are but companion travellers passionately journeying from one destination to another and sharing our existential experience with each other

Abhishek Agarwal the Owner of the Indian Traveller a leading YouTube Channel on Travel –has always been passionate about travelling, “ As it is something that always gives me an ultimate sense of peace and freedom ,” he reveals.

Freedom of Sharing Art and Creativity

Following the ancient Indian tradition of knowledge sharing, Abhishek, too, wished to share his travelling experience with aspiring and enthusiastic travellers by the way of an engaging audio-visual platform, finding the perfect one in the form of YouTube, which he says is surely an engrossing medium, especially in today's world.

Abhishek shares , “The impact that YouTube has made on our lives is quite evident. Among all the great things YouTube offers, my favourite one is that it gives creators a platform to display their art and creativity at zero cost.”

There are creators of almost every genre on YouTube today and some of them have levelled up their skills so high that it almost matches the level of production of big-budgeted Bollywood or Hollywood movies. Watching great content is such an engaging and immersive experience that viewers feel they are a part of that video or a part of that YouTube family.

The Road Begins…

It was March 2021 when Abhishek decided that he'll take a step ahead by making travel videos on YouTube. The goal was simply to spread the love for travelling that he has with like-minded people. “I published my first video on 1st April 2021 and now it's been more than 16 months into this journey and I'm loving every bit of it,” says Abhishek .

Speaking about his unique channel Indian Traveller, Abhishek says that he is an avid travel vlogger, who makes

travel videos sharing his experience about the places he visits. For him, the biggest uniqueness that his channel has is the connect that he has with his audience. He makes videos in a way that is easy to understand and engages his audience. “I think that's the reason why people love and appreciate my videos and I'm really grateful for that,” mentions Abhishek .

Crossing the Challenges

Talking about the initial challenges he and his channel had to surmount in its early days, Abhishek reveals that starting a YouTube channel was a very challenging task in the beginning as his writing, editing and social skills were not up to the mark. He was still learning and figuring out things that worked on YouTube.

Also, he used to get a very handful of views on his early videos even 2-3 months after, which at times used to make him really sad and rethink his decision of whether to continue YouTube or not. Despite this Abhishek says, “ Somehow I kept the motivation alive and just focused on polishing my skills and kept making better videos .”

Mastering the Craft

Regarding his changing his operations to create a new video, Abhishek says after about ten months of experience making YouTube videos he realised the importance of organising the process of making a video. Since then he is disciplined about his process. He sits in a quiet environment and thinks about the theme of the video. He adds , “Once I do that, I make a rough script for the kind of shots that I want, the opening shot, the closing shot, and some basic script for the video.”

My goal is to build more connect with my audience and provide them content that adds value to their life.

nce he gets all of these thoroughly, that's when the real

O challenge starts which is editing. It's really important to pick up the right background music that matches the theme of the video, cut out the unwanted or less engaging clips and add some voiceovers in the video. Abhishek informs , “I focus a lot on voiceover and spend a lot of time writing the voiceover that adds to the quality of my video.”

Encountering the Pandemic Storm

Regarding the impact of the COVID-19 pandemic on the YouTube platform and its users, Abhishek shares that COVID-19 has hit all very hard in every possible way but at the same time it has opened up a lot of new possibilities as well. How he looks at the impact of Covid-19 on the YouTube platform is that it has made the creators a lot more creative and enhanced their abilities to make content with limited resources.

He says , “Of course, travelling was one of the worst hit sectors because of COVID and travel vloggers suffered a lot but then we discovered new ways to diversify our content and still keep it engaging with our audience.”

Ways to Wisdom

Abhishek’s advice to the aspirants who want to enter the YouTube video platform is again apt. He says that anyone entering or planning to enter the YouTube platform as a creator must finalise their niche and work consistently on that.

“Sticking to your niche is so important as it tells both your audience and YouTube algorithm about the kind of content you create so that YouTube can recommend your videos to people who are interested in such content,” he says adding , “One more thing would be to always keep polishing your editing and video skills. No one is perfect in the beginning but if you keep learning your required skills with patience, you can even surprise yourself with your content.”

Celebrating the Milestones

“From the beginning of my channel till this time, I had two most notable achievements that are very close to my heart,” reveals Abhishek. One is when his channel got monetized in November 2021 and the other is when one of his videos touched three million views.

Getting his channel monetized felt so good to Abhishek as now he could make money out of his passion. Fast forward to May 2022, when he uploaded a video of ‘Travelling to Manali,’ and right after uploading it, the views took a flight. Within the first week, it touched 100K views and within two months the views touched three million.

“ The response and the kind of love I got on this video was overwhelming and this one incident made me believe that sooner or later hard work really pays off on this platform ,” feels Abhishek.

The Connecting Road Goes On and On…

Talking about the future of his channel, Abhishek is very optimistic about it. He says he doesn't have any goal as to how many subscribers he wants to have or how much money he wants to make through this.

“

But my goal is to build more connect with my audience and provide them content that adds value to their life. These days I'm learning the art of storytelling and very soon I'll add an element of it in my videos in order to level up the quality and experience of my videos ,” concludes Abhishek.

ANALYST

Empowering People through Dynamic Videos

Sourav Singh Founder and CEO SB Financial Analyst

Sourav has been a full-time trader for the past two years who have identified, explored, and successfully leveraged the potential of the YouTube channel.

The stock market is a huge world. Different people have numerous perceptions about it. Many people have seen the changes in the stock market and have seen scores of people flourishing through trading.

The stock market is the most volatile, unpredictable, and elusive aspect of the modern world. The stocks are impacted by numerous factors, including the demandsupply ratio, Monsoon movement, international relations, company financial results, new decisions in expansion/collaboration, etc. However, there is no direct logic, as things change on a daily and hourly basis also.

The industry needs expert guidance with proper analysis of the market situation, enabling accurate production. In recent decades, the awareness of the enormous potential led to the demand for stock market consultants and experts who can guide prospective investors with the basics and changing dynamics of the same. One company of stock market experts, which educates, guides, and empowers investors and stock market enthusiasts, is SB Financial Analyst , steered by its young and dynamic Founder and CEO , Sourav Singh.

The company conducts deep market research and creates a comprehensive analysis in informative YouTube videos. Sourav has been a full-time trader for the past three years who have identified, explored, and successfully leveraged the potential of the YouTube channel. Free-to-watch videos, available anytime from anywhere, have empowered millions of viewers across the globe.

Simple and logical Beginning

Hailing from a simple conservative family that believed the stock markets were like gambling, Sourav chose to think differently. He read, researched, and was convinced of the stock market potential. He decided to spread positive awareness by beginning service to the people that educated, supported, and enriched through the right guiding videos. His vision was to provide knowledge about the stock market and enable precise guidance to the people.

Starting with the basic investment of ₹ 8,500/- only collected by borrowing from his friends, adding up to his savings of ₹1,500/- to support his initial instalment of ₹10,000/- which was part of the full trading fee of 50,000/-.

The initial period was a phase of complex learning with losses that happened through the mistakes like fear of missing out (FOMO), overtrading, and various others.

Today, SB Financial Consultant has greater confidence achieved from numerous experiences amassed through its exciting trading journey.

Sourav started his YouTube journey on 1st November 2021 In this journey, his first video on Nifty and Bank nifty analysis made him excited and a bit nervous as well. The initial response was just 200 views which steadily increased. Soon by 12th November, the video crossed 3000 views, thereby changing the course of the business as well. Sourav confidently reminisces those moments of achievement and is grateful for the same.

Sourav began creating informative videos on the findings he derived from the regular analysis of the companies in the stock market. SB Financial Analyst team built a consistent rhythm of video creation, handling current and newer topics, instructions, and advice on taking calculated risks.

Enhancing and Guiding Resource

Sourav elaborated on his YouTube channel and disclosed that the uniqueness lies in the fact that he never gave up and maintained a daily schedule of uploading the videos giving his 100% dedication to YouTube.

At first, Sourav plans to make a new video based on his chart analysis to observe and predict how the market reacts and works the next day accordingly. Then, he uses some price action techniques to look for more indications. So, with this type of planning, Sourav creates a video regularly.

Opening the Secrets of Video Success

Enthusiastically, Sourav gives an interesting revelation which is something different. He mentions planning the content, connecting with the viewers, and ignoring all negative comments. The next step he highlights is developing and uploading the videos regularly. Consistency is the key that building the company's trust and credibility. Then the critical aspect is to promote the videos and smart engagement of the audience, thereby creating a network of subscribers with social media.

Sourav suggests that the YouTube channel can yield massive growth if these proven steps are followed. As the YouTube channel is created in the initial stage, it's nothing more than an empty template on a page. Over a period, consistency gets developed by adding videos, making playlists, and creating a header with graphics, logos, and other information.

The video content plays a big part in what makes the channel unique, and so does the channel’s look and feel.

Sourav pointed out the need to focus on some basics: -

Ÿ Have people find your YouTube channel.

Ÿ Provide them with a clear description of your channel.

Ÿ Connect with your viewers. Ÿ Stay in touch with subscribers. Ÿ Actively upload videos.

Ÿ Pay close attention to tagging.

Showcasing a Dynamic Vision

Sourav envisages his YouTube channel’s future to reach the next dynamic levels. He focuses on uploading more valuable content that the viewers like the most.

He opines on his YouTube channel as a great platform to grow the business and enhance his skills or knowledge. They give many kinds of audiences which enable making a video. It is possible to v with minimal video equipment.

Traits of the Most in-demand Brand Influencers

Marketing has been one of the most important

functions that have contributed to brand building, spreading awareness, and generating sales. The purpose of marketing is to communicate the message in the best possible way to the right target audience. Marketing activities have evolved through various changes and adaptations.

Modern trends in marketing have seen an important role of influential marketing as an effective strategy in recent decades. A recent study shows that 93% of marketers have been using influencer marketing as it has been effective in generating impressive Click-Through-Ratio (CTR) and customer inquiries. Let’s identify the traits of the most in-demand influencers.

•An established name in Industry

Prominent brand influencers are reputed and successful names in the industry or field. These include film actors, sportspersons, renowned artists, global awardees, and other important people who are popular across the world or in that country or region. When the marketing includes celebrities, the viewers get attracted and read the promotional message. Influential marketing leverages the power of popularity of the celebrities in promoting the brand further.

•Display the Advantages

The brand or the product features with its advantages are clearly displayed or communicated in the marketing messages of advertisements, video commercials, radio advertisements, etc. When a well-known celebrity starts talking about possible solutions that the promoted brand offers, people listen carefully and observe the celebrity’s actions and words. What is spoken by the celebrity is considered important and genuine.

•Address with Confidence

The endorsing celebrity speaks with confidence and positivity giving a very good feel to the viewers. The people who view the advertisements are impressed by the energy and the power of the confident words, movements, and gestures of the celebrity. Confidence is contagious and influences people to decide for opting for the brand.

•Connect perfectly with the brand

The influencer is the right individual who is already a successful performer in his particular industry domain. The brand should properly and rightly connect with the influencer to enhance its popularity and instils trust in the people. Sachin Tendulkar was the brand ambassador of the brands like Boost, MRF, Adidas, Fiat, Britannia, etc., where he connected with the brand qualities of energy, strength, durability, and power.

•Create a Compelling Urge

Being a direct approach, the influencer connects, communicates, and appeals to the viewers one-to-one, touching their personal consciousness. The influencers ask the viewers to think and associate with the brand easily. The impact created is very interesting and induces a strong pull factor in the audience. Statistics reveal that the influencers have been pivotal in generating inquiries and driving the sales of the brands convincingly. Many of the most successful brands in the market have credited the growth in their sales to influential marketing strategies.

•Is Engaging

An influencer engages the viewers through the message and many other aspects of representation. All the elements of the communication are so well-knit that increasing the

involvement of the viewers and keep them hooked to it for a longer time. The viewers remain looped on the marketing communication due to the numerous engaging elements of the brand and the celebrity.

•Has a Strong Recall Value

Influencers create a lasting impact through communication, display, and various other aspects of the entire marketing communication. It raises an impression to remember the brand image and the celebrity endorsing it. Whenever people discuss different products and brands, this brand clicks immediately due to the influencer effect. This is the most promising and striking feature of influencer marketing.

•Niche Focus

The influencers highlight a particular group of people and offer an elevated image of a quality experience being delivered by the brand. The endorsing celebrity speaks about the important USPs that rightly position the brand to its intended class. Rado watches are endorsed by Bollywood actor Hrithik Roshan, popular Chinese actor BaiYu, and Australian Tennis player Ashleigh Barty. Other brands which have roped in celebrities are Nissan having John Abraham, Hyundai endorsed by Shahrukh Khan, Rolex signed Tennis superstar Roger Federer, and Hollywood actor Emma Stone representing Louis Vuitton…are some of the many important brand positionings in influencer marketing.

Accelerating the Marketing Efficacy

The vibrancy and the impact created by the influencers are simply phenomenal, as it has the magic of generating impressive viewer engagement. The strong recall value initiates a strong urge in the minds of the audience to connect with the brand just as the celebrity endorsing it. Influencer marketing is very effective and impactful in taking the brand far ahead and earning it the necessary respect in the market competition. People like to associate with the brand leading to growth in sales. Influencer marketing is rapidly increasing and is getting higher weightage in the marketing strategy by marketers for gaining maximum brand mileage effectively.

Kedar Borgaonkar

Science and Fun

Science could be immensely fun learning if

taught with a non-traditional and modern futuristic approach. Learning science means learning about the world, the universe we live in and ourselves. Science compels you to ask questions, check, and recheck your answers after finding them until you can prove your hypothesis with surety.

Now, if you have been too much into traditional teaching and learning experience, then the earlier statement might scare you, as science, research, questions, answers, experimenting and testing hypothesis might sound to you very serious terms pushing you towards intellectual boredom.

Then do not worry. Ashu Ghai has found a way to bring Science and Fun together and Founded his Top-10-Ranked Fastest Growing Educational Channel on YouTube– globally –to make you learn science while having all the fun. The best part is that you can learn, share, have fun, network, and interact with 4.03 million subscribers of Science and Fun. In an interview with Insights Success, Ashu elaborates on what makes his YouTube Channel so much popular amongst his audience and fans.

Highlights of the discussion are given herein. Ashu, please brief us about the journey of Science and Fun .

I began my journey randomly on YouTube. I used to teach my students personally and practically for a decade before it happened. Once sitting in my quilt, casually in conversation with my wife, I came to know about the new ‘Shorts feature’ by

YouTube that had been recently introduced. My wife suggested putting video clips of my lectures on YouTube. She further recommended that I should put them on Instagram too.

And that is how it all commenced. Eventually, the viewers and subscribers’ base for our channel grew. And from one of my Short videos– Torque One –getting viral till now, where our channel Science and Fun is heading towards a family–subscribers–of four million, the journey has been incredible.

Please tell our readers about Science and Fun, its uniqueness, and what sets it in the spotlight on the YouTube platform.

I believe our channel ‘Science and Fun’s name says it all . I have this unique take when it comes to teaching. I teach science in a funny way by taking daily examples and performing activities or experiments that anyone can perform. In my opinion, this will never make a child feel bored while studying and will allow him to sustain what he has learnt.

I always believed that learning and teaching both should be fun; where instead of the teacher lecturing and students trying to remember it all, what if the entire approach should be mutually integrated so that both the teacher and students should have fun while they learn. Yes, I say they because while doing these video Shorts and preparing for them, I learn too. And then I pass on my knowledge the way I learned it, having fun. I think that’s what sets Science and Fun apart from other channels.

Explaining the Science Fundamentals in the Most Fun-loving Way

Ashu Ghai Founder Science and Fun

Science and Fun got 8th position worldwide in the list of fastest growing YouTube channels.

What were the initial challenges that you and your channel had to surmount in its early days?

Let me honestly tell you something. I was totally a newcomer to this platform in my beginner’s days. Thus, my initial challenges, I would say, were– and not are –to understand the norms of this platform and to be consistent with my content, which is now I have mastered.

And keeping the fun quotient high was easy, as I always keep track of the comments section. Audiences feedback is the best way to maintain, improve and add to the quality of the content. So, all in all, I would say we constantly overcome this challenge with the help of our audience.

How do you plan your operations to create a new video?

My USP is I stay fresh with my social media family just like I am in reality. I teach at my offline centres and just record them and put them on YouTube. Nothing fancy.

Again, this approach is appreciated by our online audience. Because they see that I have not prepared the video in isolation, but in a real live coaching centre class, where they see many students learning just like them. So they can easily correlate and participate remotely.

What is your opinion on the impact of the COVID-19 pandemic on the YouTube platform and its users?

For me, personally and professionally, that time period was a game changer, I guess. As at that time, we all were free and could make a lot of content and creatives and upload them online. Our viewer base too increased rapidly over that time, as most of the students were trapped in the confines of their homes. And when you wish to learn something alone, on your own, then you already know how boring and exhausting it could get.

What would you like to advise the aspirants who want to enter the YouTube video platform?

I am very small to advise anyone, but I will just say, bring something new or unique to this platform . And be as fresh as you can be. People love freshness. They hate formality. If you keep it interactive and interpersonal and form a camaraderie with your audience, they will love you and will come back every time hungry for your novelty, your freshness.

What was Science and Fun’s most notable achievement?

Haah! My channel got 8th position worldwide in the list of fastest growing YouTube channels. Also, Science and Fun was the only educational channel on that list.

How do you envision the future of your channel?

We wish to be under the top five on the Fastest Growing YouTube Channels list soon. And we are constantly working on that. Let us hope we will achieve that benchmark as an Indian Educational YouTube Channel.

Ruhez Amrelia Founder

Ruhez

Novel tech gadgets keep hitting the shop shelves and eCommerce platforms every day. And when you are in search of a necessary device for yourself, then the market traps you in its matrix of never-ending heightened expectations sensational conundrum. Finding a way out of it is bamboozling, and if your need is urgent, you might end up buying a product that makes you regret your decision forever.

Of course, there are many ways to find the most suitable gadget. But most of them are only information heavy. And often, they are misleading or unhelpful.

Sensing this scenario with his keen smartness, Ruhez Amrelia Founded his trendy Indian YouTube Channel, Techno Ruhez . And within a span of seven years garnered tremendous popularity and a 3.4 million subscriber base which is ever-growing

In an Interview with Insights Success , Ruhez is unboxing his own fun-filled and thrilling journey of YouTubing the novel tech gadgets daily with fun for you. Enjoy the highlight of that discussion ahead.

Ruhez, please tell us about yourself.

My name is Ruhez Amrelia, and I'm a 32-year-old Youtuber. On Techno Ruhez, I bring reviews of all the latest and greatest phones, mobiles, other tech gadgets like laptops, tablets, earphones, and desktop PCs etc., and daily tech news with tips and tutorials.

My goal is to intrigue you with the latest reviews about new tech Gadgets and daily tech news, inform complete beginners on how to use their devices and show competent users little tricks that will make you stay and say wow! I hope to entertain you with passion and a little bit of humour along the way.

Please brief us about the journey of Techno Ruhez.

I started Techno Ruhez in January 2015. I was unsure how this journey would go, but one day I uploaded a Modding video about a game just to check its reach. After about seven months, I got around six and a half lakh views on it, and that was very surprising for me. This actually motivated me to upload more videos on YouTube.

Later, I started uploading tech videos regarding top apps and games, unboxing some small gadgets etc. And only after a year I got a boost by uploading videos related to Jio Sim Card. And suddenly, I got one lakh Subscribers in just one month.

Afterwards, I also got into some controversies with some big creators at that time, which gave my channel a somewhat positive and negative boost, thereby making my name in the tech industry in early 2016 and onwards.

Please tell our readers about Techno Ruhez’s uniqueness and what sets it in the spotlight on the YouTube platform.

I unbox all kinds of products, including smartphones, laptops, smart TVs, TWS, SSD, and sometimes washing machines, refrigerators etc. And we have a unique video series of Tech News which is the most popular on our channel. It goes live with new content every alternate day.

We have a unique video series of Tech News which is the most popular on our channel Techno Ruhez.

We add some humour in tech and follow it up with funny dances and joke sequences, which makes our channel different from other creators.

What were the initial challenges that you and your channel had to surmount in its early days?

There were lots of challenges I faced while operating my YouTube channel. Firstly, I did not have the proper space to shoot a video. I used to shoot in the corner of my house, near a shoe stand which was also sometimes visible in my videos.

Also, I had to make my own selfie stick with a plastic bottle to shoot stable videos due to a low budget, so during the early days, my video quality was deficient compared to some good tech creators at that time, and that was the biggest challenge I faced in earlier times.

I learned a lot in those days. Today, I ensure that I do not compromise on the quality of my content. That is why we are growing at an exponential rate.

How do you plan your operations to create a new video?

I never work on scripts; I mean word-to-word scripts. But I work on video flow which gives me a small helping hand to start with my video, and I usually complete my video in one take only!

This keeps my videos unique as word-to-word scripting limits the possibilities to improvise impromptu. And instant improvisation is necessary to keep the momentum going on.

What is your opinion on the impact of the COVID-19 pandemic on the YouTube platform and its users?

According to me, YouTube was the Only platform which was not affected by COVID-19, and I used to make videos daily on different topics with the same amount of views and income; the only issue we had during the pandemic was that there were no new products unboxing as the courier companies were closed and brands also stopped new launches.

What would you like to advise the aspirants who want to enter the YouTube video platform?

The only important thing I would like to advise new aspirants is to be consistent and have patience. Plus, always make videos on trending topics.

What was your channel’s most notable achievement since its inception?

There are a few significant achievements of my channel like we got some Awards like

Ÿ

The Award Best Tech Influencer of 2021, Ÿ Featured in Newspapers and magazines, Ÿ Featured in the Most Viewed Tech Channel List of 2021, and so on

How do you envision the future of your channel?

I always keep boosting the quality and freshness of the content of my videos. And doing something new is what I always envisioned about my channel. And I will maintain that norm in the future too.

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