DIVINE
SS 24 CULTURAL TAKEAWAYS
1
ENLIGHTENED BEING
CULTURAL SIGNALS
2
3
NEWFOUND HERITAGE
“REVENGE TRAVEL”
As people are increasingly seeking guidance
In search of a broader identity beyond their individual lives,
International tourism is expected to surpass pre-pandemic
from spiritual teachers and healers, the
people honor overlooked heritage and cultivate more authentic
numbers for the first time by 2024 according to recent
destigmatizing of previously fringe wellness
cultural representation. Nostalgia for heritage proliferates as
projections. The Global South is capturing the travellers’
discourse is introducing these channels of
people look to be rooted in the constancy of the past amidst a
gaze, as recent travel data has shown that Latin American
healing to new generations.
combination of precarious economic and political conditions.
and Caribbean destinations have led the travel resurgence.
Tobi Schnorpfei
The Six Bells
Loewe
A search for greater meaning
Objects and spaces worn by time
Consumers crave a connection
facilitates a desire for spiritually
ground consumers in a sense of
with traditions that bind them
resonant experiences.
stability and continuity.
to a heritage.
CONSUMER NEEDS
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