MARKETING & COMMUNICATION AMCOR CAPSULES
OF THE MONTH
AMCOR CAPS’ ENGAGEMENT:
INTRODUCTION TO INSTAGRAM
Our Instagram account @STELVINCLOSURES has been a great channel for us to reach our clients, influencers and consumers so far.
To increase internal engagement about our brand and products, The MarkCom Team launched the initiative to organize an in-house training session to support new users with any concern.
A global photo challenge from employees was initiated to share about our #LifeatAmcorCaps Still want to participate? Contact us!
NEWS
October 22
Marketing team contributing to the report
Caroline Delansorne Graphic Designer (based at La Defense, Paris)
Thi Phuong Market & Business Analyst trainee (based at La Defense, Paris)
Juliette Presse Communication Project Leader (based at La Defense, Paris)
Vedika Gupta Marketing Coordinator (based in American Canyon, US)
FOCUS ON ADVERTISING
Advertising
Our innovation in the press WINE
WEINWIRTSCHAFT is one of Germany biggest magazine.
As the audience is composed of marketers and winemakers with a real focus on packaging, we promoted IMPRESSIONS.
In Italy, we focused on the promotion of SHAPEART Texture, considering that we are going to SIMEI to talk about innovations. An event will take place during the show. Several ads were published in Italy biggest magazine and website, IL CORRIERE VINICOLO. We also chose to promote SHAPEART Texture in Terre de Vins, a French magazine.
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Advertising
Our products in the American/Canadian press
Last month, we introduced you to the new pictures created for IMPRESSIONS and Texture
.
As IMPRESSIONS has a huge potential in the US and seems to attract some brands, we decided to use our new pictures in Wine Business monthly latest release. Don’t hesitate to send those pictures to your customers and use them in your presentations!
WINE
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ADVERTISING
SOCIAL MEDIA
NEW Interesting FOLLOWERS! SOCIAL MEDIA
Brand created by Château Clinet, one of our client from Pomerol (Bordeaux)
Wine estate from Burgundy, lead Wine estate from Germany
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Our TRAINING program for AMCOR CAPSULES!
Because you are our biggest ambassador, we hosted 2 Instagram training, ending them up with a giveaway. We want to thanks everyone who participated to the training and the giveaway, the draft will take place soon! Remember : every participant is a winner so if you want to participate, it’s not too late! Make sure to follow @STELVINCLOSURES account!
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INSTAGRAM
BRAILLE Textured by SHAPEART
Have you ever wondered how a blind or visually impaired person chooses or recognizes a wine?
There are so many different wines that it is essential to be able to differentiate and identify them. Therefore, brands like Michel Chapoutier started integrating Braille on their labels, to allow visually impaired people to easily access the characteristics of the wine.
For World Sight Day, we decided to make the wine world a more accessible place, thanks to a dedicated Texture.
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EVENTS & TRADE SHOWS
Trade Shows
VITI VINI 2022
The 12th edition of VITI VINI took place from October 11th to 14th , in Epernay, at the Millésium. The Salon Viti Vini brings together and promotes the unique know-how of Champagne to boost the industry. Amcor participated at Vitivini 2022 as an exhibitor with 2 objectives: promote Amcor’s know-how in the region and inform potential candidates that we are hiring at Mareuil. We have met several new leads opportunities during those 3 days and have hired one candidate that our local HR met during this tradeshow.
SPARKLING
SHOW
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TRADE
PLANT SUPPORT
Halloween Spooktacular at AFAC!
The Team at AFAC enjoyed a Spooktacular Halloween.
It was a fun-filled event with different contests like decorating pumpkins, best costume followed by a spooky treat potluck!
Biggest thanks to the Party Planning Committee!
MARKET INSIGHTS
Market trends
Customers
Global drinks groups forge through inflationary storms
Alcoholic spirits’ recovery boosts market for aluminium closures
The changing role of sparkling wine lifts sales in the US
LVMH's wines and spirits posts 23% revenue growth in first nine months
Pernod Ricard confident as first quarter sales beat expectations
Groupe Bollinger investing aggressively in the U.S. market
Guala Closures to open £36m ‘superfactory’
Competition
Cork Supply: ‘it’s not enough to think of only the short term’
Ramondin celebrates 30 years of its tin capsule
Climate change & Sustainability
Other
Climate change is affecting color and degree of alcohol of Chilean wines
Bacardi announces intent to remove plastic pourers from its rum bottles
Paper packaging for Champagne bottles
Is there an opportunity for low and no alcohol in the economy space?
‘People are not paying more for items like wine’, Waitrose cautions
Sipa sees PET challenging glass in wine market
Whiskey facing ‘serious’ supply chain issues
MARKET
MARKET
INSIGHTS
INISGHTS
GOOD NEWS!
Good news!
Montes Wines won Best Vineyard Award in South America
Montes Wines has been doing business with Amcor since 2013 and has been ranked 3rd in World’s Best Vineyard this year. It has also been recognized as The Best Vineyard in South America 2022. 100% of their screwcaps is STELVIN®+. They order roughly 3.6 MU annually.
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GOOD NEWS WINE
Diamond Estates order for SHAPEART Texture
Diamond Estates placed an order of 150,000 units for SHAPEART Texture to be done on STELVIN® 30x60. Production will take place in January once the tooling is received. Well done, Anita!
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GOOD NEWS WINE
Good news!