MARKETING & COMMUNICATION AMCOR CAPSULES
March 2025
01
FOCUS ON COMMUNICATION
WINE BUSINESS MONTHLY – New North American ads about
ColorSprint Signature
We highlighted our NA Colorsprint Signature offering in the April edition of WBM.
This issue of WBM focuses on closure suppliers in the American market, making it a strategic choice for increasing our visibility among U.S. wineries
02 FOCUS ON SOCIAL MEDIA
Social media - Glossary
LINKEDIN – Top posts of the month
Post with the HIGHEST IMPRESSION with 1167 impressions and high engagement rate of 21,7%!
Posts of Customers Testimonial – Pierrick
Harang on our STELVIN® with high Engagement rate of 22,1%
Instagram – Posts with highest reactions -
Our client is our best ambassador
9 Mar to 7 Apr
New followers 38
Impressive statistics of our social media
Our communication celebrating Riesling Day and highlighting our clients generated strong engagement, reaching over 1,000 views and approximately 200 reactions.
Instagram – Interesting NEW followers
03
TRADESHOWS /EVENTS
North American Team attending WiVi
Amcor was proud to participate in WiVi on March 12 – one of the largest gatherings of wineries, growers, and vendors on California’s Central Coast.
This event provided a valuable opportunity for our team to connect with many of our regional customers and demonstrate our continued support for the Northern California wine industry.
GENT INNOVATION CENTER – Showcasing Capsules Wine & Spirits
The innovation Center in Gent has been recently updating their visuals on the walls with Wine & Spirits pictures showcasing our products and innovations.
Recently we have been welcoming many big accounts to talk about our latest packaging solutions and explore potential innovative projects.
We aim to reinforce our value proposition with Catalyst team and the Innovation Center.
SALES TOOLS
Alsace – New Distributor Partnership with IOC
We have established a collaboration with IOC in Sélestat as our new distributor in Alsace. Active in the market since January, IOC has been working intensively and recently placed their first small order for screwcaps. We are also currently exploring several promising opportunities initiated by them with the potential to reach 1Mu, mainly in screwcaps and hoods.
In parallel, we are observing a significant rise in interest for screwcaps in Alsace — a region traditionally known for its white wines.
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05 LEADS CREATION
Marketing qualified Leads – March
MQL: An MQL stands for Marketing Qualified Lead.
Website leads: These leads come from visitors who engage with your website, typically by filling out a form, signing up for a newsletter, or requesting more information.
Data or campaigns leads : These leads are acquired through specific marketing campaigns, such as paid ads, email marketing, social media promotions, or event sponsorships.
06 PLANTS
PLANT VISIT – Welcome PAOLO ARALDO in St Seurin
Our exclusive distributor in Italy, Paolo Araldo, visited our production site in Saint Seurin with their Sales Leadership Team.
The purpose of the visit was to receive training on our product offerings, align on business objectives—including the production of over 50 million caps per year—and discuss the next steps.
A big thank you to the Saint Seurin team for their warm welcome and professionalism, which was greatly appreciated!
07
GOOD NEWS
First order in North America for ESSENTIELLE!
• Kendall-Jackson has placed an initial order of 35,000 units with our Essentielle range.
• This marks a promising start, with the potential to secure 100% share of wallet representing up to 300,000 hoods annually.
Congrats Anita and Team!
We accomplished a renewal with Viña Santa Rita
• We have successfully renewed a key contract for a three-year period, securing the supply of 35 million screw caps annually.
• This renewal represents an 85% share of wallet—an increase of 5 million units compared to the previous 12 months. This achievement reflects the strong trust we’ve built with our customer and the consistent quality delivered across our production, supply chain, sales, and customer service teams.
• Product portfolio: Stelvin® 30H60, Stelvin®+ 30H60, and Stelcap® 25H43
Congrats Horacio and Team!
Few first orders of ESSENTIELLE V2
Domaine Kreydenweiss
Champagne Fresne Ducret
• Essentielle V2 NBO at « Domaine Kreydenweiss » in Andlau / Alsace.
• It is the first order for 20ku of Essentielle in Alsace
• A first order of 26,000 units of Essentielle V2 has been placed by a new customer a winegrower based in Villedommange.
• The BAG is currently in progress at Mareuil
Multiple NBOs for Sparkling
• After months of collaboration since September, we have successfully secured a New Business Opportunity (NBO) with Perlino part of the La Martiniquaise group—in Asti, Italy, for their Champaluxe brand.
• To date, we’ve received orders totaling 750,000 units (408,000 confirmed and 300,000 under BAG, including a test pallet). The annual potential is estimated at 4.2 million units. Work is ongoing to secure the full volume through a formal contract.
• Alsace NBO: We received a first screwcap order from BESTHEIM cooperative for 40,000 units, scheduled for delivery at the end of April.
• In collaboration with our FTS Stéphane, we successfully conducted a capping line test for Essentielle V2. The next step will be to deploy the first Essentielle order, planned for after May 25.
Congrats Hans Peter and team!