Marketing&Communication Report - Jan

Page 1


& COMMUNICATION AMCOR CAPSULES

January 2025

01

FOCUS ON COMMUNICATION

The latest issue of V&S News magazine featured a section on closures and industry innovations. The distribution of V&S NEWS was within business contacts, estimated at 20,000 readers.

In this edition, Amcor Capsules’ ESSENTIELLE plasticfree sparkling foil was highlighted alongside our competitors —showcasing the latest advancements in sustainable packaging. Article not paid.

Wine Business Monthly – US

In the latest issue of Wine Business Monthly (more than 30K readers in the US), we featured an advertisement for our SOFTGARD short tin overcaps version.

Additionally, the February edition included a special review of the biggest wineries in the U.S., providing key insights and industry information. The issue was distributed during January and February Tradeshows in North America : UNIFIED & OWS (Oregon Wine Symposium)

For more details, be sure to check out the full issue here.

02

FOCUS ON SOCIAL MEDIA

Social media - Glossary

LINKEDIN – Top posts of the month

impressions and high engagement rate of 8.3%!

SHORT CAPS post

FACEBOOK – Impressive reaction on social

A post with 1,000+ likes and 20+ shares shows just how much this win resonated with your audience. It’s a great sign of engagement and brand recognition!

Instagram – Posts with highest reactions

Focus on the industry’s trend – DRY JANUARY received a lot of reactions! This post had more than 60K views!

The series “DID YOU KNOW” is back and ready for you to share with your connections! The post received more than 500 reactions!!!

Instagram – Interesting NEW followers

03

TRADESHOWS /EVENTS

Clients Event in Germany

On January 23, our teams reunited with 20 clients and some prospects to share experience and hear from our customers about how STELVIN®️ range has shaped the German wine scene over the years and continues to adapt to this specific and extraordinary market.

UNIFIED 2025 – Expo in the USA

Our incredible North American team came together on January 29th for UNIFIED in Sacramento – the largest North American tradeshow for the wine industry! With over 18K attendees, from wineries to suppliers, it was a fantastic opportunity to connect. We’re excited to share that we gathered nearly 30 new qualified leads, with strong interest in our STELVIN® closures, tin capsules, and ESSENTIELLE hoods!

SALES TOOLS

Sample Boxes – TEXTURE and EXTRA MATTE

New boxes are now available to showcase our latest offering in screwcaps.

Please share them with your key customers and distributors.

The Excel catalog to order is available on Sharepoint

05 LEADS CREATION

05 PLANTS

Viña Concha y Toro’s Annual Quality Audit

As one of our most important customer in Chile, Concha y Toro relies on Amcor Capsules Chile for a wide range of products

Our teams continuously strive to enhance their satisfaction and maintain exceptional service levels.

The latest audit results place Amcor in a leading position across both products categories. In the percentage of defects (in volume), our results were the best of the industry:

Screwcaps: 0.01% vs. 0.1%

Overcaps: 0.15% vs. 0.22%

A huge congratulations and thank you to everyone involved in those results!

St Seurin welcomed France3 local

Bravo to the St Seurin team!

06 GOOD NEWS

GOOD NEWS – A welcome-back for the US Team

Where we won

Great news! Failla Wines (Ehren Jordan) is returning to Amcor after years with Ramondin. Despite our higher pricing on short caps, our product offering and strong relationships secured their business. Their first 600K Softgard PO is set for May, with total volume around 1M units.

Jonathan and Team !

Congrats

GOOD NEWS – New SKU with Jackson Family Wines

Where we won

We have been awarded another new SKU with Kendall Jackson!

Order bottling in scheduled on December 2025 for an order volume of 500Ku, on a 30x60 STELVIN® closure with soft embossing

Congrats Anita and Team !

GOOD NEWS –NBO STELVIN®+ with TEXTURE!

Where we won

NBO of 84Ku STELVIN®️+ with Texture was won through distributor Schaefer, overcoming strong competition from Bericap and Vinolok.

This win was made possible thanks to the president of the wine association who selected Texture for his wines! Next step, we’ll introduce the TEXTURE to the rest of the association (36 wineries) for more businesses!

Congratulations to Stefano and Team !

GOOD NEWS – NBO for STELVIN®

Clients

Description

NBO with ADVINI for KAUFLAND (a retailer in Germany)

Product: STELVIN®️ IL

Volume Win: 800K

First order of 84ku for Feb for the white screwcaps and first order of 120 ku for the second design

NBO with the client GASSIER (Coteaux d’Aix for ALDI)

Volume win 500ku , first order of 151ku for Feb

Product: Stelvin IL

Congrats Albert and Team !

GOOD NEWS – Great Team work secured 1.2M

Unit Order

Where we won

We secured a last-minute NBO with G3/Gallo, fulfilling a 1.2M-unit order after Guala couldn’t deliver on time. Thanks to Tatiana Torres and Alex Lagusis for navigating the request and qualification process in just two weeks!

Huge shoutout to production for making it happen, and for this fantastic teamwork!

Congrats Jonathan, Tatiana, Alex and production Team !

NORTON WINERY (SWAROVSKY FAMILY) incorporated STELVIN® to its Varietal

Wines Range

Where we won

A first Order has been placed for 772Ku screwcaps on three of their wines range :

• Norton Colección Chardonnay

• Norton Mil Rosas Rosé

• Norton Norton Select Sauvignon Blanc & Chardonnay

Congrats Diego and Team!

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.