OFNEWS MONTHTHE MARKETING & COMMUNICATIONAMCORCAPSULES July-August 22
designawards.ThewinnerswereannouncedonAugust3rd . Outof20entries,19CrimesCaliRoséwith IMPRESSIONS
IMPRESSIONS receivedsomegreatvisibilityintheWBMPACK
linerswon3rd place. TheJudgeswerepleasedwiththe innovativeandaudaciouspackaging,commentingmainlyon thelinerandtheaugmentedrealitylabel.
IMPRESSIONS recognized in packaging contest
Caroline Delansorne Graphic Designer (based at La Defense, Paris)
Juliette Presse Communication Project Leader (based at La Defense, Paris)
Sophie-Gabrielle Martin Marketing Project Leader (based in St-Cesaire, QC, Canada)
Thi Phuong Market & Business Analyst trainee (based at La Defense, Paris)
Marketing team contributing to the report
In this role, Vedika will be responsible for managing exhibitions in North America and executing several marketing projects related to product launch campaigns, innovations, and local promotion.
Vedika has a Master of Science in Marketing Intelligence (University of San Francisco). She is a passionate brand and consumer marketer with 4+ years of experience in brand strategy, retail branding, developing and managing brand campaigns . Vedika will be based in American Canyon. Please join us in welcoming Vedika in the team!
Welcome Vedika Gupta
Vedika Gupta has joined the Capsule’s Marketing Team as Marketing Coordinator to support all marketing activities for North & South America market during SophieGabrielle’s maternity leave.
NEW COMER IN THE TEAM
FOCUS ON ADVERTISING
– Press
ADVERTISING WINE
When it comes to the Drinks Business magazine, August equals “closures issues” . For this month issue, we decided to have an ad focused on STELVIN® LUX, and to join the advertorial. This article focuses on sustainability in our business, fraud, and the raw material /inflation crisis. You’ll find several insights from Amcor Capsules.
Many of our competitors were also interviewed : Guala, Tapì, Amorim, MA Silva, Sparflex, Diam. You can access the document here. The closures feature starts at page 78.
Advertising article “Capsules insights”
ADVERTISING WINE
July and August were a great opportunity for us to advertise on our innovations. We had two printed ads in Wine Business Monthly, the American top magazine when it comes to our industry and an EASYPEEL banner in Terre de Vins newsletter. With these ads, we target about 17 000 French keys players and 95% of the US and Canadian wine & spirits market.
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Advertising Innovations in the Press
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Advertising Innovations in the Press
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SPARKLING
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ADVERTISING WINE
Vitisphère is one of the leading magazine in they release their professional directory This directory is sent to every winemakers and brands that follow the magazine It is also distributed on tradeshows such as Wine Paris, Vinitech…
EachFrance.year,
SOCIAL MEDIA
Social media - Glossary MEDIASOCIAL
INSTAGRAM– NEW Interesting FOLLOWERS! SOCIALMEDIA JosephChampagnePerrier,prospectDomaine Paradella, prospect from Corsica ItalianRoséPremium Château Alverne, French prospect from Bordeaux
Vignobles Chatonnet, one of our guests for the event and one of our most loyal EASYPEEL clients also shared the video on a post. If you want to have a glimpse of that event, you can watch the video here. More content to come!
MEDIASOCIAL
Linkedin- Media coverage - Post EASYPEEL Event
Margot Ducancel, aka Rouge aux Lèvres, the most followed influencer in France did a LinkedIn post to highlight our EASYPEEL event. She is followed by 7500 wine & spirits professionals and her network offers a great visibility for our brand, especially as she promoted our innovation.
MARKET INSIGHTS
Premium alcohol to be worth $1.7tn by 2032
Carménère continues its unstoppable march in Chile Canada's wine market paradox
Berry Bros. & Rudd introduces two new sustainability initiatives
MARKET INSIGHTS INISGHTSMARKET
Prosecco DOC exports to the US soar with the help of Prosecco rosé
Marie Brizard sales rise by 5.9% in H1
Other 10 days of hail damaged 30,000 hectares of vines across France
Market trends
Diageo attributes profits to marketing spend and premiumisation strategy
SustainabilitychangeClimate&
Enoplastic: collaboration with The Glen Grant
“No miracle grape variety” meets all the challenges of climate change Hayman’s reveals sustainable Respirited vodka
Customers Rémy Cointreau confident after China sales rebound
Competition Sparflex - Confidence
Decline in wine consumption in supermarkets (French speaking)
Labrenta joins forces with Guala Closures
GOOD NEWS!
INNOVATION WINE
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IMPRESSIONS recognized in packaging contest
All wines sold in North America have the opportunity to be recognized. The winning entries will be featured in the September and October 2022 issues of Wine Business Monthly .
IMPRESSIONS received some great visibility in the WBM PACK design awards. The winners were announced on August 3rd . Out of 20 entries, 19 Crimes Cali Rosé with IMPRESSIONS liners won 3rd place. The Judges were pleased with the innovative and audacious packaging, commenting mainly on the liner and the augmented realitylabel.
WBM PACK awards is a competition to choose the most outstanding wine packages on the market. A jury of wine industry professionals determines the winners
Innovation
in 5 different categories.
Innovation – WBM PACK AWARDS WINE AMCOR closures and capsules were also part of other winning packaging : One Stone Cabernet Sauvignon & Rosé of Pinot Noir Dry CreekVineyard 2021 50th Anniversary$1F 6uméBlanc
IMPRESSIONS
3rd success for EASYPEEL in North America, this time for Pacific Northwest winery Montinore Estate. 16,000 units to starts, with a potential up to 200,000 units. Well done Jonathan!
AO Wilson is a Canadian distributor with whom we have never did business with. They placed a very small order for plain STELVIN® closures for an unexpected order. With this newly formed relationship, we are hoping to develop more business with them in the future. Their annual volume in plain closures is approximately 14 million units. Well done, Anita!
STELVIN®
Good news! –North & South America NEWSGOOD
Jackson Family wines officially placed an order for 3MU of IMPRESSIONS liners along with the closures for their Murphy Goode brand. Congrats Chris!
G3 awarded the Harbor Mist business to Amcor : 15 MU of STELVIN®-P, split into 10 different SKU’s. Well done Jonathan!
WINE
EASYPEEL
STELVIN-P
STELVIN®
Waterloo Container, has renewed their contract as our top STELVIN® distributor for the United States east coast. This 5-year extension extends a 15 year history of affiliation and success between the 2 companies. Well done Anita!
CUSTOMER PRODUCT COMMENTS
Good First EASYPEEL bottling in North America
news! –
Successful first EASYPEEL bottling was held at La Frenz winery in Penticton, BC, Canada on August 9th Their. Merlot was bottled, monitored by team members Eric Graham and Jonathan Bellerose, and all went very well. This will be the first North American wine bottles with EASYPEEL, and we expect many more wineries to follow La Frenz path in the near future.
NEWSGOOD WINE
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Current bottle
First EASYPEEL order in the Loire Valley! Cédrick Bardin was invited to our EASYPEEL event as one of Soufflet Vigne’s client. They confirmed their first order during summer. Delivery expected in November. 60ku.
SALES OUTCOME AFTER EASYPEEL EVENT IN PARIS
NEWSGOOD WINE
Congrats Camille!
Good news! First EASYPEEL order in the Loire Valley
EASYPEEL pilot for Chapoutier!
Good news! –
If you love the Rhône Valley, you’re definitely familiar with the name “Chapoutier”
The Rhône Valley star has just ordered its first EASYPEEL pilot test. They ordered 30ku in 31,5x15. We hope everything will run smoothly and that they’ll switch more volumes in EASYPEEL!
SALES OUTCOME AFTER EASYPEEL EVENT IN PARIS Congrats Laura!
NEWSGOOD WINE
NEWSGOOD
SPIRITS
Good
in Maison du Packaging in Cognac
Amcor Capsules featured
Maison du packaging is based in Cognac. They created a dedicated showrooms where they can receive clients and chose to highlight some of their partners, which includes us. This is a great feature for our spirits division and will no doubt offer us a great visibility !
news! –
