MARKETING & COMMUNICATION AMCOR CAPSULES
December 22
Marketing team contributing to the report
Caroline Delansorne Graphic Designer (based at La Defense, Paris)
Thi Phuong Market & Business Analyst trainee (based at La Defense, Paris)
Juliette Presse Communication Project Leader (based at La Defense, Paris)
Vedika Gupta Marketing Coordinator (based in American Canyon, US)
FOCUS ON ADVERTISING
Advertising
Our innovation in the press WINE
RVI is a magazine existing since 1880 and has over 32 000 subscribers to its monthly newsletter. The data base is composed of business actors from the wine and spirits industry. Therefore, we continued to promote our EASYPEEL on RVI this month and with each advertisement on RVI we got more than 3000 clicks on our banner from their newsletter.
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Advertising
Banner to promote our presence at Unified
Wine Business Monthly is one of the most popular wine magazine in the USA with coverage of 95% of the market.
WINE
Wine Business Monthly is publishing a Digital Buyer’s Guide and we posted a banner to promote IMPRESSIONS with a reminder on our presence at the biggest event in the US – UNIFIED.
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ADVERTISING
SOCIAL MEDIA
Château Routas, one of our STELVIN LUX client
NEW Interesting FOLLOWERS!
Former client, no activity since 2016
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SOCIAL MEDIA
Domaine Maubernard, AOP Bandol
Wine Industry Network, a magazine and website in the US. Another way for us to promote our products and share our news!
A series of info called “TIP OF THE MONTH” for pruning of the vines
A story with interactive quiz for followers to get some info about spirits and wine!
– STORIES
INSTAGRAM
SOCIAL MEDIA
YOUTUBE
New videos available
ESP DE
FR
published a
in order to send our best
to our clients.
–
We
video
wishes
The video is available in: • English • Spanish • French • Germany EN
LINKEDIN / INSTAGRAM
Time for seasonal greetings
sent our wishes and seasonal greetings to our clients on our Instagram
–
We
On LinkedIn Mareuil’ plant also shared a post.
PLANT SUPPORT
Christmas Celebrations at AFAC!
The team at AFAC enjoyed the most exciting Christmas celebrations!
The team participated in different games and won prizes. Everybody thoroughly enjoyed it and exchanged warm wishes.
MARKET INSIGHTS
MARKET INSIGHTS MARKET INISGHTS
trends Consumers choose to drink less to save more The 8 drivers of change for beverage alcohol in 2023 and beyond No- and low-alcohol category value surpasses $11bn in 2022 Competition Moody's changes Guala's outlook to stable from negative Crealis: sealing the deal for sustainability Climate change & Sustainability Digital packaging info develops in Italy Encirc and Diageo plan to build new furnace to produce net zero glass bottles Other Bars driving in-store drinks purchases in the US Four in five people have purchased wine based on what the label
Market
looks like
GOOD NEWS!
Good news! – South & North America GOOD NEWS SPIRITS WINE CUSTOMER PRODUCT COMMENTS STELVIN® + New customer in Chile placed an order of 100K units to be completed in January! Congratulations, Horacio and Juan! STELVIN® New customer added in Chile for an order of 200K units to be completed in January! Congratulations, Horacio and Juan! STELCAP MS Walker has placed a new order for their brand Le ChocoLat for 200K units. Congratulations, Anita! STELVIN® Our Canadian distributor has secured the following new businesses: • Pelee Island Winery – new decorated 3060 at 800K pcs for the first order • Luckett Vineyards – new decorated 3060 at 200K pcs for the first order • Closson Chase – new decorated 3060 at 101,250 pcs for the first order Congratulations, Anita!