CHAMPAGNE
Special Feature 2021: New Trends in the Packaging World
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SPIRITS
ecent years have seen changes in the alcoholic beverage packaging industry; these changes have been driven by numerous factors, such as new technologies, changes in consumer preferences, as well as the need for eco-responsibility. This article will highlight new trends in the packaging sector for 2021, as well as Covid-19's impact on the consumption trends of wine and spirit lovers.
SPECIAL FEATURE
WINE
The Connected Packaging Boom
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The connected packaging trend continues to gain momentum. Technologies like QR codes and NFC chips are used to provide an interactive experience to consumers, and to address needs for traceability, authentication, or simply information. This is the direction that Domaines Baron Rothschild (Lafite) has taken by equipping the 2017 vintage bottles of Long Dai, its Chinese wine, with INTACT. INTACT is the latest anti-counterfeiting technology developed by Amcor and Selinko. An NFC chip located inside the capsule makes it possible for the consumer to verify the authenticity of the purchased bottle without sacrificing the integrity of the bottle's image.
Eco-Responsibility The eco-responsible packaging trend is still in full swing, and the wine and spirits industry is no exception. We've witnessed the emergence of different approaches for making wine and spirits packaging fully recyclable, biodegradable, and globally less harmful to the environment. More than ever before, brands are looking to use biodegradable and compostable materials, like the plant-based biopolymer flask. Indeed, this plant-based material is biodegradable in 18 months, as opposed to 400 years for a traditional plastic bottle. The same goes for the sparkling wine industry: eco-designed packaging remains popular, without sacrificing luxury and formalness. Following 2 years of development, Ruinart has launched a 100% recyclable paper case, named ''Second Skin.'' This case, inspired by the way master sommeliers wrap a white towel around champagne bottles, is 9
