By STELVIN® creators
W I N E - S P I R I T S - S PA R K L I N G W I N E
Let’s reCap
BY CRE ATO RS*
SPRING 2021
THE AMCOR CAPSULES E-MAGA ZINE
2021, REINVENTING THE WINE AND SPIRITS MARKET
Joanie Métivier introduces us to new wine-producing regions
In the shoes of an OHSE manager at Amcor, Nicolas Renaud-Bezot
The anti-waste law for a circular economy
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Sustainable solution
Dare to be different SHAPEART, give a textured
look to your aluminium closure.
Amcor, the largest range of capsules and closures for Wine, Sparkling Wine and Spirits. Contact your SHAPEART expert at 707-257-6481 info.capsules@amcor.com - www.amcor.com
SOFTGARD Tin STELVIN® is a trademark of the AMCOR Group
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CAPGARD Aluminium
ROLLTOP Polylaminate
STELVIN® The original wine aluminium closure
HOODS Tin Polylaminate
Let’s reCap THE AMCOR CAPSULES E-MAGA ZINE
SUMMARY Editorial
A Word from Bertrand Daru, Marketing & Commercial Excellence Director.............................5
Special Feature
Joanie Métivier Introduces us to New Wine-Producing Regions.............................................6-7 2021: New Trends in the World of Packaging.............................................................................8-9
Media Buzz
Influencers, Hennessy, Maison Louis Roederer.......................................................................10-12
Behind the Scenes
In the shoes of an OHSE Manager at Amcor, Nicolas Renaud-Bezot........................................13
Focus on: The Anti-Waste Law for a Circular Economy
The Green Dot Trademark to disappear ........................................................................................14 Elimination of Single-Use Plastic Cups.............................................................................................14
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Editorial
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Bertand Daru,
up
Marketing & Commercial Excellence Director
A WORD FROM ...
Dear Readers, It is with pleasure that I present the second issue of our e-magazine, Let’s Recap. With the wine and spirits industry in the process of changing and reinventing itself despite the pandemic, we decided to devote this new edition to the major trends we're seeing in our wine, sparkling wine, and spirits packaging sector. In addition, since what brings us together is our passion for the wine world, we called upon Joanie Métivier, an experienced sommelier, in order to better understand the evolution of different wine regions. From growing vines in England to vineyards at the other end of the world, come with us on a world tour centered around wine. In this new edition, you'll also find an interview with Nicolas Renaud-Bezot, Safety and Environment Manager for the 6 Amcor Capsules factories (Chalon-surSaône, Mareuil-sur-Aÿ, Saint-Seurin-surl’Isle, Saint-Césaire in Quebec, American Canyon in California, and Santiago, Chile). Nicolas' work is essential. Indeed, the safety of our employees is of major importance here at Amcor. Over the last several years, a very rigorous approach has been deployed at each of our sites in order to ensure safety is our priority. This involves EVERYONE, and only works when each operator, team leader, plant manager, and management staff member is completely on board. Nothing can or should compromise our employees' and visitors' safety.
This very strict implementation of safety protocols at all levels and positions of the company has made it possible for us to do a better job dealing with the pandemic. Indeed, ever since the pandemic started, we haven't strayed from our objective: to serve you as best as we can. We're proud of our resilience in not leaving any clients behind, even as the virus continues to spread. Finally, as I am writing these words, a new crisis is hitting our sector. This raw materials and transportation crisis not only affects the prices of aluminum, tin, plastic resins, and inks, but also severely impacts their availability. We're doing everything in our power to keep up with our productions and deliveries like we did during the pandemic. Finally, I'd like to take this opportunity to thank you again for your trust. Please be assured that you can count on us during these troubled times. Please enjoy Until next time,
this
edition.
Bertrand Daru Marketing & Commercial Excellence Director
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Special Feature Discovering Emerging Wine Regions by Joanie Métivier
T
SPECIAL FEATURE
he wine world offers a wide array of unparalleled styles and flavors. The boundaries of viticulture and winemaking are constantly being pushed. Yet, many fabulous terroirs are still unknown or even unexplored. In fact, much of today's wine is produced in places you may have never even heard of; and this despite their production of significant volumes and involvement in the wine industry for centuries, or in some cases, even millennia. These emerging areas may surprise you and be interesting to discover.
ENGLAND England has recently established itself as one of the world's largest producers of sparkling wine. Over the last 30 years, bubbles have been appearing in various regions across the south of England, where climate change has created the perfect conditions for sparkling wine production. Wine-growers follow the same model used for Champagne, growing the region's three grape varieties: Chardonnay, Pinot Noir, and Pinot Meunier. Still, their wines have a unique identity. The essential characteristic of the "English style" is freshness. By freshness we're referring to an electric-like rush of acidity, coupled with invigorating minerality and the taste of orchard fruits. FINGER LAKES, NEW YORK In 1982, New York's Finger Lakes region was established as an American Viticultural Area (AVA), the American equivalent of an IGP. It's the United States' 4th largest state by production. Yet, there are only 130 producers, most of them small family wineries. The region is especially known for its Riesling production. Producers offer all the different styles of Riesling ranging from dry to semidry, even including unique terroir expressions. The last decade has seen them showcase Riesling's enormous potential and produce world-renowned wines, revealing a unique identity and great precision. But as you travel through the region, you may be quite surprised by the diversity of both the grape varieties and wine styles produced there. Cool-climate Chardonnay offered in various styles and expressions, smoked Cabernet Franc, more and more Gewürztraminer, and even Grüner Veltliner are planted alongside the shores of the different lakes. The production of sparkling wine has also been recognized as an enormous success.
Valley boasts some 150 wineries, most of them small operations taking full advantage of good winemaking conditions. Here the usual rules don't apply. The Napa-like weather, 1000-feet elevation, and Mediterranean microclimate allow producers to experiment with grape varieties and styles to suit their tastes. PATAGONIA, ARGENTINA Often referred to as wines from the end of the world, Patagonia, especially the Rio Negro Valley, located 430 miles south of Mendoza, is home to the southernmost vineyards in the world. The vines are planted against a backdrop of spectacular glaciers. Amazingly, even though the region is well-known for its snow-capped mountains, the vines are located in foothills at an elevation of around 820 feet. They're still exposed to extreme weather conditions though, including incessant gales, a rather cool climate, late frosts, and large temperature variations. While Argentina is mostly known for its fruity and mature red wines, Patagonia is known for its Sauvignon Blancs and Pinot Noirs, offering a fine balance between refreshing acidity and the power of fruit aromas.
GUADALUPE VALLEY, MEXICO Over the past five years, the idea of wine-making in Mexico has gone from completely crazy to very appealing. Situated on the Baja Peninsula and straddling the US-Mexican border, the Guadalupe
Guadalupe Valley, Mexico
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NEW GRAPE VARIETIES IN BORDEAUX On June 28, 2019, a list of 6 new authorized grape varieties was approved for the production of Bordeaux- and Bordeaux Supérieur-designated wines. This addition to the list of 13 classic grape varieties authorized for these designations (Cabernet-Sauvignon, Cabernet Franc, Carménère, Merlot Rouge, Malbec, and Petit Verdot for the reds, and Sémillon, Sauvignon, Sauvignon Gris, Muscadelle, Colombard, Ugni Blanc, Merlot Blanc, and Mauzac for the whites), helps in the fight against the consequences of global warming on the vines. These grape varieties were selected among the 52 tested since 2009 on an INRA experimental plot in Villenave-d’Ornon as part of the "Vitiadapt" experience. ARINARNOA, a bright red grape variety obtained by crossing tannat and cabernet sauvignon, producing well-structured, tannic wines. CASTETS, very resistant to gray rot, downy mildew and powdery mildew, all major areas of concern in Bordeaux. It allows for the creation of very colorful long-keeping wines. MARSELAN, a rather late variety, a cross between cabernet sauvignon and grenache that produces colorful wines well-suited for aging. TOURIGA NACIONAL, already very common and known in Portugal. This variety is resistant to spring frosts and temperature spikes and produces complex, aromatic wines of excellent quality that are highly-suited to aging. ALVARIHNO, white grape variety known for its freshness; usually found at Rias Baixas in Spain or Vinho Verde in Portugal. LILILORIA, white grape variety, cross between chardonnay and baroque, originally from Gascony. Selected for its pronounced aromatic qualities, allowing it to make up for the loss of aromas often caused by global warming.
Patagonia, Argentina
The wine world will never stop impressing us with its innovation and growth. Geographic and climatic limits are no match for the passion and determination of wine growers around the world. It is the same for winemaking; progress is always at the forefront and that's what makes this world so captivating.
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CHAMPAGNE
Special Feature 2021: New Trends in the Packaging World
R
SPIRITS
ecent years have seen changes in the alcoholic beverage packaging industry; these changes have been driven by numerous factors, such as new technologies, changes in consumer preferences, as well as the need for eco-responsibility. This article will highlight new trends in the packaging sector for 2021, as well as Covid-19's impact on the consumption trends of wine and spirit lovers.
SPECIAL FEATURE
WINE
The Connected Packaging Boom
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The connected packaging trend continues to gain momentum. Technologies like QR codes and NFC chips are used to provide an interactive experience to consumers, and to address needs for traceability, authentication, or simply information. This is the direction that Domaines Baron Rothschild (Lafite) has taken by equipping the 2017 vintage bottles of Long Dai, its Chinese wine, with INTACT. INTACT is the latest anti-counterfeiting technology developed by Amcor and Selinko. An NFC chip located inside the capsule makes it possible for the consumer to verify the authenticity of the purchased bottle without sacrificing the integrity of the bottle's image.
Eco-Responsibility The eco-responsible packaging trend is still in full swing, and the wine and spirits industry is no exception. We've witnessed the emergence of different approaches for making wine and spirits packaging fully recyclable, biodegradable, and globally less harmful to the environment. More than ever before, brands are looking to use biodegradable and compostable materials, like the plant-based biopolymer flask. Indeed, this plant-based material is biodegradable in 18 months, as opposed to 400 years for a traditional plastic bottle. The same goes for the sparkling wine industry: eco-designed packaging remains popular, without sacrificing luxury and formalness. Following 2 years of development, Ruinart has launched a 100% recyclable paper case, named ''Second Skin.'' This case, inspired by the way master sommeliers wrap a white towel around champagne bottles, is 9
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times lighter than the previous one, and has reduced the carbon footprint associated with its production by 60%. In this respect, Amcor offers brands its ASSET service (Advanced Sustainability Stewardship Evaluation Tool). Certified by Carbon Trust, ASSET is a tool making it possible to the environmental impact of capsules and closures. This analysis spans the full life of the product: from the manufacture and origin of raw materials to the production of capsules, taking into account its "end of life."
While the past year has challenged the alcoholic beverages industry in many ways, it has also created new opportunities for beverage producers. Now more than ever before, we realize that nothing is a given and that those who are able to adapt the quickest are the ones who will emerge victorious despite any setbacks.
The Impact of COVID-19 COVID-19 still continues to affect our market, including consumption trends. In fact, some consumers are ready to spend money saved on their social activities on luxury or niche products like Scotch or agavebased drinks like Mezcal or Tequila. Others, especially from countries greatly affected by the pandemic, choose products they consider "safe bets." Brands must therefore adapt their strategy accordingly, and those capable of differentiating themselves will be the ones who live on, and come out stronger when the pandemic ends. To meet this need for differentiation and premiumization in branding, Amcor expedited the development of SHAPEART TEXTURE, its new textured closures offer. With its new texturing technology, Amcor helps brands to stand out from the crowd with original and unique closures. The pandemic has also led to a boom in e-commerce. Producers need to redouble their marketing efforts to offer higher quality online stores for their clients.
Sources: AMCOR, Naked Winery | Plastic packaging to target wine drinkers, accessed March 1st 2021, https://www. amcor.com/insights/case-studies/naked-winery-plasticpackaging-wine Beveragedaily.com, Bacardi unveils biodegradable spirits bottle, accessed March 1st 2021, https://www. beveragedaily.com/Article/ 2020/10/ 21/Bacardiunveils-biodegradable-spirits-bottle FRUGALPACK, Frugal bottle – the recycled paper wine bottle that thinks outside the (wine) box, accessed March 1st 2021, https://www.frugalpac.com/frugal-bottlethe-recycled-paper-wine-bottle-that-thinks-outside-thewine-box/ IWSR, 5 key trends that will shape the global beverage alcohol market in 2021, accessed March 5th 2021, https://www.theiwsr.com/5-key-trends-that-will-shape-theglobal-beverage-alcohol-market-in-2021/ LABBAN, Wassim F, Top 10 Beverage Packaging Trends of 2021 – Part 2, accessed March 5th 2021, https://www. linkedin.com/pulse/top-10-beverage-packaging-trends-2021part-2-wassim-f-labban/ LABBAN, Wassim F, Top 10 Beverage Packaging Trends of 2021 – Part 1, accessed March 5th 2021, https://www. linkedin.com/pulse/top-10-beverage-packaging-trends-2021part-1-wassim-f-labban/ RUINART, The second skin case, accessed March 1st 2021, https://www.ruinart.com/en-us/eco-responsiblecommitments VETROPACK, Sustainability made easy with lightweight glass, accessed March 1st 2021, https://www.vetropack. com/en/glass-packaging/lightweight-glass/urces
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WINE
Media Buzz
MAKING QUITE A BUZZ
Our EASYPEEL Ambassadors Margot Ducancel is the wine expert behind the pseudonym Rouge aux lèvres. Rouge aux lèvres got its start as a blog created by Margot in 2015. Today, Rouge aux lèvres it not only a pseudonym, it's also a communication agency and a 100% female tasting club. With close to 27,000 followers, Margot Ducancel is one of the field's leading figures on Instagram. We worked with her on a promotional video about our latest innovation, EASYPEEL, the easy-to-open capsule. The video has been viewed by over 6,000 people and is available on Facebook, Instagram, and Linkedin.
click here to see the post Joanie Métiver, master sommelier and famous author in North America, shared 2 posts on EASYPEEL on her social media. Joanie has over 90,000 followers on Instagram. The first video posted highlights EASYPEEL's easy, clean, and steady opening experience. The second shows how quickly EASYPEEL opens compared to regular capsules, proving that EASYPEEL is definitely an asset for all sommeliers and restaurant staff. Visit her Instagram or LinkedIn profile to see the posts! click here to see the first video https://www.instagram.com/p/CIN8vkvjpOO/ click here to see the second video https://www.instagram.com/p/CJGwa4tDLQT/ An unequaled connoisseur from the Bordeaux region, Xavier Lacombe is known on Instagram as xlvins.fr. His career as an influencer started with tasting comments and articles published on his blog xl-vins.fr. At present, Xavier has over 22,000 followers. As part of our partnership, Xavier published 2 posts. The first is a video that shows him opening a bottle equipped with EASYPEEL while discussing the significant time savings this capsule provides during tastings where many vintages need to be opened. https://www.instagram.com/p/CJGNCNLj_zC/ click here to see the post The second post is a picture of bottles from Chatonnet Vineyards equipped with EASYPEEL. This photo illustrates how EASYPEEL flows perfectly with the design created by the brands with so much care, even making it possible to open the bottle with one hand! https://www.instagram.com/p/CLrDqAlDwaf/ click here to see the post
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Follow them on Instagram! https://www.instagram.com/joaniemetivier/?hl=fr joaniemetivier https://www.instagram.com/rougeauxlevres/?hl=fr rougeauxlevres https://www.instagram.com/xlvins.fr/?hl=fr xlvins.fr
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IN
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The easy-to-open caspule for everybody who loves wine You want to try EASYPEEL? Contact us at 1 877-783-5846 info.capsules@amcor.com - www.amcor.com
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Media Buzz WINE SPIRITS
Success Stories Hennessy with a Colorful New Look to their Bottles!
Maison Louis Roederer is unveiling a new collection of still wines. Maison Louis Roederer recently announced the launch of a new collection of single-plot still wines. This one, called "Homage to Camille," refers to Camille Olry-Roederer, the great-grandmother of the current general manager of Maison Frédéric Rouzaud. At the helm of the maison de champagne from 1932 to 1975, she stands for the producer's exceptional winegrowing heritage. Maison Roederer announced the release in March of 2 plot-based vintages under the Coteaux Champenois designation:
For the new limited edition of Hennessy X.O. bottles, the group chose to allow Chinese artist Liu Wei to express his creativity! Here, Liu Wei emphasizes Hennessy's search for perfection. How? By using a wide variety of colors in motion, reflecting the range of brandies used by the Hennessy tasting committee for the blending of its cognacs. A great success that Amcor, a partner of the largest brands and creations, is proud to cap through this new limited edition.
SOFTGARD: Elegant, Luxurious, Refined SOFTGARD is a pure tin capsule of superior quality, singular feel, and luxurious appearance. (SOFTGARD) Offers a highend finish for your bottles of wine and spirits.
To find out more, contact us at info.capsules@amcor.com
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Volibarts, 100% Chardonnay from old Mesnil-surOger vines Charmont, 100% pinot noir from vines from the hamlet of the same name near Mareuil-sur-Aÿ. To give new life to this reboot of the CoteauxChampenois designation, Louis Roederer chose to trust Amcor and its premium tin capsule SOFTGARD.
Behind the Scenes
NICOLAS RENAUD-BEZOT
OHSE: "We want to reach zero accidents at all of our sites" Could you say a few words to introduce yourself? Born in Dijon, I am originally from Burgundy. I've been working at Amcor Capsules since 2002. I started out my career at Capsules at the Chalonsur-Saône plant as environmental safety manager and training manager. I then changed positions several times, including a role at our factory in Mareuil for 5 years. Back at Chalon since 2019, I currently hold the position of Health and Environment Manager for the 6 Amcor Capsules factories (Chalon-sur-Saône, Mareuil-sur-Aÿ, SaintSeurin-sur-l’Isle, Saint-Césaire, Quebec, American Canyon, California, and Santiago, Chile). Health and safety are two key values at Amcor. Could you tell us a little more about how important they are? These are more than just key values; this is really Amcor's number one priority! The objective is simple: take care of the health and safety of each employee so each of them can go home at the end of the day without injury. The goal we've set is clear: we want to reach zero accidents at all of our sites. We've already achieved this objective at Amcor Capsules and we can achieve it again. Some factories haven't recorded any accidents in years, e.g., American Canyon, where there hasn't been an accident in 17 years. Can you describe your typical day for us? What does your job entail? This is what this position is all about: I don't have a typical day. My daily work mainly entails 2 aspects: Oversight at Capsules, but also work with my counterparts at other BU's (business units). For Capsules, being in an assist and advise role for the 6 locations; different issues may arise from day to day. I have to talk with the different department heads (Health and Environment Managers) and management teams, but also field staff and Corporate teams. The people I talk to all hold different positions, and it's my job to connect them. It's this interdisciplinary and varied side of the work that I prefer. I might go from a field subject to a project, to the implementation of Amcor safety requirements, to training, all without neglecting planning and reporting. Every day is different, no monotony!
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How do you get your coworkers and colleagues to understand the importance of health and safety at Amcor? As I said before, these concepts are always visible at Amcor, so I don't really need to "get them to understand" that much. Indeed, in my 20 years with the company, I've really seen the safety culture progress, and how each employee adopts this culture as their own. However, in health and safety, nothing is ever a given, and we can still make improvement. We all need to continue acting as a team to make progress, always with the same objective in sight: 0 accidents. At present, each employee is involved in this process and each of them is in a position to talk about these concepts and act safely; so convincing people isn't that difficult, because they're already convinced by what we do every day. Personally, I have to be an example and be convinced myself so I can be convincing when conveying these messages. Finally, since you've worked in the wine and spirits sector for nearly 20 years, can you tell us more about your relationship with these products? Originally from Burgundy, I like wine from my region, but I also like to discover wines from other regions or countries. I admit that I have real passion for wine from the New World, and especially from Chile! I have a preference for these Chilean wines, and particularly the Carménère grape varieties, and I'm delighted to see that we're starting to find more and more good bottles in France! Also, force of habit, whenever I go to the supermarket or wine shop, I always catch myself looking at the product's hood, closure capsule, or screw cap!
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CHAMPAGNE
Focus on
FOCUS ON
WINE SPIRITS
Anti-Waste Law for a Circular Economy: Changes for 2021
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The Green Dot TradeMark to disappear Article only applies in France.
Removal of Single-Use Plastic Cups
The Anti-Waste Law for a Circular Economy (AGEC) of February 2020 considers the Adelphe logo, i.e., the famous green dot trademark, as one of many logos leading to confusion on how to sort or dispose of waste. Indeed, the logo often leads consumers to believe that the packaging is recyclable.
The Anti-Waste Law (France) enacted on February 10, 2020, went into effect early this year. One feature of the law is its barring of the sale of singleuse plastic straws, utensils, plates, and cups.
As a result, these logos will gradually disappear from packaging and over-wrapping as stocks are disposed of. Also, as far as the green dot trademark is concerned, effective April 1, 2021 and subject to a penalty, it must no longer appear on the packaging and over-wrapping of products marketed in France.
However, production of hoods for Champagne and sparkling wines included the use of plastic cups in packaging and transportation to prevent potential deformation of the ends of the hoods. Meanwhile, certain influential stakeholders in the sector, trailblazers in their approach to sustainable development, such as Nicolas Feuillatte, had already eliminated the use of these cups before the law was even enacted.
Accordingly, Amcor has decided to remove the single-use cups in accordance with the law and will not replace them with any other over-wrapping. Indeed, feedback from these stakeholders shows no risk of the hoods being damaged during transport or storage. This approach is definitely a - Products packaged or packaging exported from part of Amcor's commitment to a more sustainable Spain and Cyprus: December 31, 2023 (12 months world. This translates into 3 tons less of plastic after January 1, 2022). cups, i.e., waste each year. Stock disposal extensions are granted for: - Products packaged or packaging manufactured or imported before April 1, 2021: September 30, 2022 (18 months after April 1, 2021)
Moreover, effective January 1, 2022, all packaging will have to use the Triman logo, which came out in 2015. A big change in the packaging industry.
back CONTACT US Amcor Capsules production sites and contacts
Saint Seurin sur l’Isle (FR)
FRANCE 16 rue Henri Barbusse 33660 Saint-Seurin-sur-l’Isle Phone: +33 5 57 49 82 00
Mareuil sur Aÿ (FR) Chalon sur Saône (FR)
Route d’Ay 51160 Mareuil-sur-Ay Phone: +33 3 26 59 54 00 Rue Paul Sabatier 71104 Chalon-sur-Saône Phone: +33 3 85 97 50 50 14, rue du Port 16 100 COGNAC Phone: +33 3 5 54 36 82 66
Saint Césaire (CA) American Canyon (US) Santiago (CL) UNITED STATES 5425 Broadway Street American Canyon, CA 94503 Phone: +1 707-257-6481 CANADA 2301 route 112 Saint-Césaire QC J0L 1T0 Phone: +1-450-469-0777 CHILE Don Luis 257 Parque Industrial Valle Grande Lampa, Santiago Phone: +56 22 4069 569
www.stelvin.com www.amcor.com info.capsules@amcor.com
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