La beauté
modern
Wellness THE NEW NATURAL BEAUTY
By JORDAN STAGGS Photography courtesy of LITTLE BARN APOTHECARY
Upon hearing the term apothecary, one might conjure up visions of a dark and dusty medieval medicine shop, its shelves lined with vials of varying size and questionable remedies. It’s probably run by a grizzled old shopkeeper who may or may not have a cauldron brewing nearby. Forget all of that, because Joshua Morgan and Brad Scoggins are here to bring the apothecary into the twenty-first century.
Right: Little Barn Apothecary, an all-natural wellness brand launched in 2015, has since grown from a thriving online shop to having brick-andmortar locations in Atlanta (seen here) and Watersound, Florida. 70 | F EBRUA R Y 2020
Little Barn Apothecary (LBA) seeks to disrupt the modern wellness industry by creating an alternative to the big-name products most people use—products that are often chock-full of chemicals. Morgan and Scoggins launched the brand in Atlanta on January 1, 2015, following months of testing their curiosity and creating a line of all-natural health and wellness products. “We didn’t set out to reinvent self-care,” says Morgan. “We set out to make it more accessible for everyone and easy to understand; we were honestly doing whatever we wanted. We didn’t have any intention of creating a national brand. We had a desire to create something enjoyable, to provide a chic alternative to the typical handmade natural products, and to create a conversation—and also prove that natural is effective and can replace chemical-laden mass-market products.”
By Kelsey Ogletree
