SOCIAL MEDIA
www.icenimagazine.co.uk
Issue 82 2020
Social Media -
A Distraction Or A Networking And Communication Tool? “With Social Media so prevalent, we are all extremely visible. Your prospective clients, your peers and your competition can drill as deep as they wish searching, reading and gathering information online about you and posted by you without you ever knowing who’s searching. Depending on what they find, your prospects may choose to do business with you or not.” - Mari Smith, marismith.com To most people, social media is like marmite; you either love it or hate it. Social media such as Twitter, Facebook, Instagram, Snapchat, just to name a few, play a big role in people’s daily lives.
tool for those with online businesses, vloggers and bloggers. Every like, every follow and every comment create a sense of reassurance to the user that there is someone out there appreciating their thought process.
People use social media for a variety of reasons, such as keeping in touch with friends and family across the world, making new friends and finding old friends or old school mates. Social media has something for every community.
According to a study by the New York Times, people share information on social media for a variety of reasons. Their reasons include a desire to share what they consider amusing content to others and in particular to define their personal digital brand.
Other people use it as a networking tool for business, acquiring new clients and forming new partnerships. It has created new career paths and working practices. It is also considered a great marketing
Social media has evolved from being a handy means of keeping in touch with friends and family to being used in shaping the business world, politics, education, careers and much more.
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