Every facet of our communication should be a message carrier in itself. It should stimulate interest and deliver its message by way of a unique creativity, without compromizing the brand’s core values or blurring the identity. Finding this balance is difficult, but it’s vital for creating efficient communication. Message and content can vary in our materials, but because they share the same graphic platform, the customer’s awareness of our brand is strengthened. The purpose of this chapter is to facilitate the production of different types of printed materials and to secure a consistent, global brand image.
UNITING THE ELEMENTS INTO PRINTED MATERIAL BRAND IDENTITY GUIDELINES v. 2.0 | CONSTRUCTION PRODUCTS PRODUCTS
PRINTED MATERIAL 49
