THE BRAND

RESPECT THE BRAND

With over 300 years of qualified manufacturing experience, Husqvarna is unique in its field. The brand is built on listening to professional users and then applying this knowledge for the benefit of several target groups. This unique brand characteristic should always be kept in mind, no matter the intended recipient of information. Our brand values should always be the foundations for the brand’s expression, in graphic design as well as in text tonality.

HUSQVARNA BRAND PERSONALITY

Just as a person has a personality, a strong brand can also be attributed to personal characteristics. A brand may be perceived as old, young, innovative, friendly, honest, reliable, sophisticated or otherwise. The brand personality should be reflected in the communication tonality, imagery, soundtrack and all activities that aim to express the brand identity.

PERSONALITY TRAITS

Husqvarna is a typical expert brand – intelligent, knowledgeable and trustworthy.

INTELLIGENT

We are curious and open-minded to new ideas and continual advancement. We reflect on our strengths as well as our weaknesses, and constantly ask ourselves the uncomfortable questions needed to keep our leading edge sharp. For more in-depth knowledge of the brand personality, see the 2016 issue of the Brand Platform for Husqvarna Construction Products.

KNOWLEDGEABLE

Our skills and industry expertise is developed from long experience. We build our future on a firm base of knowledge and never stop learning fromour successes as well as our mistakes.

TRUSTWORTHY

We deliver. Our promises are always kept in detail. We are honest, open and reliable. By being true to our commitments, we earn

trust and credibility.