CORRESPONDENCE

CORRESPONDING WITH GUIDELINES

Business stationery is an important carrier of information relating to the identity of Husqvarna. It informs the recipient of the company name and relevant contact details. All of our stationery – letterheads, envelopes, and business cards must maintain a consistent appearance. The core principle is that the logotype is printed in Husqvarna Group blue, and has the same size on all stationery. You’ll find more details on the following pages.

Anders Svensson Communications Manager Corporate Communications & IR Husqvarna Belgium SA Construction Products PO Box 7454, SE-103 92 Stockholm Sweden Visiting address: Regeringsgatan 28 Direct: +46 8 738 66 70 Mobile: +46 70 347 94 61 Switchboard: +46 8 738 64 00 anders.svensson@husqvarnagroup.com www. husqvarnacp.com www.husqvarnacp.com Anders Svensson Communications Manager Corporate Communications & IR Husqvarna AB Construction Products PO Box 7454, SE-103 92 Stockholm Sweden Visiting address: Regeringsgatan 28 Direct: +46 8 738 66 70 Mobile: +46 70 347 94 61 Switchboard: +46 8 738 64 00 anders.svensson@husqvarnagroup.com www. husqvarnacp.com Europe you shou order your business cards through our Intranet. There are predefined templates. For countries outside Europe you need to print them locally. The guidelines are mandatory. Typography Name: Avenir Heavy 65 Bold 8.5/8 p Title: Avenir Light 7/8 p Address: Avenir Light 7/8 p All text in black color Space between adress and phone number: 2 p Space between mobile and e-mail: 1 p Color Logotype: Husqvarna blue. Text: Black Paper Munken Polar (Arctic paper) or an equally distinct bright white uncoated paper with a semi-matte finished surface. Paper weight Dimensions (in inches) 300 g 4 mm = 0.16” 5 mm = 0.19” 19 mm = 0,75” 25 mm = 0,98” 27 mm = 1,06” 50 mm = 1.97” 85 mm = 3.35” 85x50 mm 3,35x1,97 inch Direct: +46 8 738 66 70 Mobile: +46 70 347 94 61 Switchboard: +46 8 738 64 00 anders.svensson@husqvarnagroup.com www. husqvarnacp.com Direct: +46 8 738 66 70 Mobile: +46 70 347 94 61 Switchboard: +46 8 738 64 00 anders.svensson@husqvarnagroup.com www.husqvarnacp.com Anders Svensson Communications Manager Corporate Communications & IR Husqvarna Belgium SA Construction Products PO Box 7454, SE-103 92 Stockholm Sweden Visiting address: Regeringsgatan 28 Direct: +46 8 738 66 70 Mobile: +46 70 347 94 61 Switchboard: +46 8 738 64 00 anders.svensson@husqvarnagroup.com www. husqvarnacp.com www.husqvarnacp.com Anders Svensson Communications Manager Corporate Communications & IR Husqvarna AB Construction Products PO Box 7454, SE-103 92 Stockholm Sweden Visiting address: Regeringsgatan 28 Direct: +46 8 738 66 70 Mobile: +46 70 347 94 61 Switchboard: +46 8 738 64 00 anders.svensson@husqvarnagroup.com www. husqvarnacp.com Europe you should order your business Intranet. There are predefined tside Europe you need to print them nes are mandatory. Name: Avenir Heavy 65 Bold 8.5/8 p Title: Avenir Light 7/8 p Address: Avenir Light 7/8 p All text in black color ween adress and phone number: 2 p Space between mobile and e-mail: 1 p Logotype: Husqvarna blue. Text: Black Munken Polar (Arctic paper) or an equally distinct bright white uncoated paper with a semi-matte Paper weight Dimensions (in inches) 4 mm = 0.16” 5 mm = 0.19” 19 mm = 0,75” 25 mm = 0,98” 27 mm = 1,06” 50 mm = 1.97” 85 mm = 3.35” 85x50 mm 3,35x1,97 inch Direct: +46 8 738 66 70 Mobile: +46 70 347 94 61 Switchboard: +46 8 738 64 00 anders.svensson@husqvarnagroup.com www. husqvarnacp.com Direct: +46 8 738 66 70 Mobile: +46 70 347 94 61 Switchboard: +46 8 738 64 00 anders.svensson@husqvarnagroup.com www.husqvarnacp.com Business cards outside Sweden Anders Svensson Communications Manager Corporate Communications & IR Husqvarna AB Construction Products PO Box 7454, SE-103 92 Stockholm Sweden Visiting address: Regeringsgatan 28 Direct: +46 8 738 66 70 Mobile: +46 70 347 94 61 Switchboard: +46 8 738 64 00 anders.svensson@husqvarnagroup.com www.husqvarnacp.com Anders Svensson Communications Manager Corporate Communications & IR Husqvarna Belgium SA Construction Products PO Box 7454, SE-103 92 Stockholm Sweden Visiting address: Regeringsgatan 28 Direct: +46 8 738 66 70 Mobile: +46 70 347 94 61 Switchboard: +46 8 738 64 00 anders.svensson@husqvarnagroup.com www.husqvarnacp.com 85x50 mm 3,35x1,97 inch Business cards for Sweden Stationery. Follow the design shown to the right and the specifications presented in this column as often as possible. If there is not enough space for the information, try to decrease the top and bottom margins, or the font size. For Europe you should order your business cards through our Intranet. There are predefined templates. For countries outside Europe you need to print them locally. The guidelines are mandatory. Typography Name: Avenir Heavy 65 Bold 8.5/8 p Title: Avenir Light 7/8 p Address: Avenir Light 7/8 p For sales people that work with both Husqvarna och Diamant Boart you should use Husqvarna Group as logotype, and on the backside you have the logotypes for Diamant Boart and Husqvarna. For administration people you only need to have the Husqvarna Group logotype and a blank backside. Business cards outside Sweden Anders Svensson Communications Manager Corporate Communications & IR Husqvarna AB Construction Products PO Box 7454, SE-103 92 Stockholm Sweden Visiting address: Regeringsgatan 28 Direct: +46 8 738 66 70 Mobile: +46 70 347 94 61 Switchboard: +46 8 738 64 00 anders.svensson@husqvarnagroup.com www.husqvarnacp.com Anders Svensson Communications Manager Corporate Communications & IR Husqvarna Belgium SA Construction Products PO Box 7454, SE-103 92 Stockholm Sweden Visiting address: Regeringsgatan 28 Direct: +46 8 738 66 70 Mobile: +46 70 347 94 61 Switchboard: +46 8 738 64 00 anders.svensson@husqvarnagroup.com www.husqvarnacp.com 85x50 mm 3,35x1,97 inch Business cards for Sweden Stationery. Follow the design shown to the right and the specifications presented in this column as often as possible. If there is not enough space for the information, try to decrease the top and bottom margins, or the font size. For Europe you should order your business cards through our Intranet. There are predefined templates. For countries outside Europe you need to print them locally. The guidelines are mandatory. Typography Name: Avenir Heavy 65 Bold 8.5/8 p Title: Avenir Light 7/8 p Address: Avenir Light 7/8 p All text in black color Space between adress and phone number: 2 p Space between mobile and e-mail: 1 p For sales people that work with both Husqvarna och Diamant Boart you should use Husqvarna Group as logotype, and on the backside you have the logotypes for Diamant Boart and Husqvarna. For administration people you only need to have the Husqvarna Group logotype and a blank backside. BUSINESS CARDS Follow the design shown to the right and the specifications presented in this column as close as possible. If there is not enough space for the information, try to decrease the top and bottom margins, or the font size. For Europe you should order your business cards through the support site. There are predefined templates. For countries outside Europe you need to print them locally. The guidelines are mandatory. TYPOGRAPHY Name – Avenir Heavy 8.5/8 pt Title – Avenir Light 7/8 pt Address – A venir Light 7/8 pt All text in black colour Space between adress and phone number – 2 pt Space between mobile and e-mail – 1 pt COLOUR Logotype – Husqvarna Group blue. Text – Black. PAPER HUSQVARNA LOGO HUSQVARNA GROUP LOGO All text in black color Space between adress and phone numb Space between mobile and e-mail: 1 p Color Logotype: Husqvarna Group blue. Text: Black Munken Polar (Arctic Paper) or an equally distinct bright white uncoated paper with a semi-matte finished surface. Weight 300 g. er: 2 p Back side black print QR Code is centered on the format Back side black print QR Code is centered on the format DIMENSIONS IN INCHES 4 mm = 0.16" 26.5 mm = 1,04" Color Logotype: Husqvarna Group blue. Text: Black Paper Munken Polar (Arctic paper) or an equally distinct bright white Back side black print. QR Code is centered on the format. 85×50 mm 3,35×1,97 inch 5 mm = 0.19" 19 mm = 0,75" 25 mm = 0,98" 27 mm = 1,06" 50 mm = 1.97" 85 mm = 3.35" Paper Munken Polar (Arctic paper) or an equally distinct bright white uncoated paper with a semi-matte finished surface. uncoated paper with a semi-matte finished surface. Paper weight Dimensions (in inches) 300 g 4 mm = 0.16” 5 mm = 0.19” HUSQVARNA This shows how the business card should look for people that work Order business cards “Construction Global Marketing” on Connect Paper weight Dimensions (in inches) 300 g 4 mm = 0.16” 5 mm = 0.19” 19 mm = 0,75’’ 26,5 mm = 1,04” 19 mm = 0,75’’ 26,5 mm = 1,04” 27 mm = 1,06” 50 mm = 1.97” 85 mm = 3.35” with only the Husqvarna brand. 27 mm = 1,06” 50 mm = 1.97” BRAND IDENTITY GUIDELINES v.2.0 | CONSTRUCTION PRODUCTS 85 mm = 3.35” Back side blue print. Back side blue print Logotype is centered. Logotype is centered

85×50 mm 3,35×1,97 inch

Back side blue print HUSQVARNA AND DIAMANT BOART Logotype is centered Sales people that work with both Husqvarna och Diamant Boart should use the Husqvarna Group logotype, and on the back side you have the logotypes for Husqvarna and Diamant Boart. Officeworkers only need to have the Husqvarna Group logotype and a blank back side.

CORRESPONDENCE CARDS

The correspondence cards follow the same design for maximum consistency in the Husqvarna Group corporate stationery programme.

TYPOGRAPHY

Name – Avenir Heavy 8.5/8 pt Title – Avenir Light 7/8 pt Address – A venir Light 7/8 pt All text in black colour Space between address and phone number – 2 pt Space between mobile and e-mail – 1 pt

COLOUR

Logotype – Husqvarna Group blue Text – black

PAPER

Munken Polar (Arctic Paper) or an equally distinct bright white uncoated paper with a semi-matte finished surface.

PAPER WEIGHT 120 g (glued block) 300 g (single cards)

DIMENSIONS IN INCHES

6 mm = 0.23" 19 mm = 0.75" 105 mm = 1.97" 148 mm = 3.35"

6 Name Name Work Title Operational Unit

Legal Unit PO Box 1 234, 100 00 City Country Visiting address: Streetname 10 Phone +46 8 123 45 67 +46 8 123 45 00 Mobile +46 70 123 45 67 name.name@husqvarnagroup.com www.husqvarnagroup.com

6 PERSONAL VERSION

6

6

19 mm logotype height (0.75 inches)

We refer to the guidelines of Husqvarna group corporate stationery programme.

105×148 mm 1.97×3.35 inches Legal unit PO Box 1 234, 100 00 City Country Visiting address: Streetname 10 Phone +46 8 123 45 00 Mobile +46 8 123 45 67 www.husqvarnagroup.com

NON-PERSONAL ADDRESS VERSION

LETTERHEADS

The design of the letterhead relates directly to the business cards but the margins are 12 mm (0.47 inches).

TYPOGRAPHY

First line – Avenir Heavy 7/8 pt All other text – Avenir Light 7/8 pt All te xt in black colour

LINE

0.5 pt black

COLOUR

Logotype – Husqvarna Group blue Text – black

PAPER

Munken Polar (Arctic Paper) or an equally distinct bright white uncoated paper with a semi-matte finished surface.

PAPER WEIGHT

100–130 g

DIMENSIONS IN INCHES

5 mm = 0.20" 8 mm = 0.31" 12 mm = 0.47" 14 mm = 0.55"

12

12

19 mm logotype height (0.75 inches)

Address Legal unit Box 12345 SE-123 45 City Country Visiting address Streetname 10 Telephone +46 8 123 45 00

www.husqvarnagroup.com

12 A4 – 210×297 mm US LETTER – 8 1/2× 11 inches

Fax +46 8 123 45 67 Reg. No. 123456-0000 Moms/Vat No. 556000533101 Reg. office City Country

12 2nd sheet letter with logotype only

We refer to the guidelines of Husqvarna group corporate stationery programme.

5

8 The space at the bottom can be increased to fit more information as long as the margins are maintained.

FAX TEMPLATES

Always print your fax template on Husqvarna Group letterhead paper. To ensure legibility, even in poor printing circumstances, all text is increased in size.

TYPOGRAPHY

Fax headline – Arial bold 24 pt Fax info – Arial regular 8/16 pt (capital let ters) Fax recipient – Arial regular 12/16 pt Te xt – Arial regular 12 /16 pt Te xt format – Flushed left, ragged right, no hyphenation

COLOUR

Black

DIMENSIONS IN INCHES

28 mm = 1.1" 40 mm = 1.6" 80 mm = 3.1" 108 mm = 4.2" 185 mm = 7.4"

0 0

28

40

108 28 80 185

Fax

TO:

COMPANY:

FAX:

FROM:

TELEPHONE:

E-MAIL:

DATE:

PAGES: Name Name Company Co +123 45 67 89 Name Name +46 36 14 65 00 name.name@husqvarnagroup.com July 21, 2012 1

Dear Sirs,

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Sign off

Name Name Title

Address Legal unit Box 12345 SE-123 45 City Country Visiting address Streetname 10 Telephone +46 8 123 45 00

www.husqvarnagroup.com

A4 – 210×297 mm US LETTER – 8 1/2× 11 inches

Fax +46 8 123 45 67 Reg. No. 123456-0000 Moms/Vat No. 556000533101 Reg. office City Country

We refer to the guidelines of Husqvarna group corporate stationery programme.

Always use the Husqvarna Group letterhead

ENVELOPES

The Husqvarna Group envelopes follow the same design principles as all our stationery. However, local variations are accepted since different countries have different standards.

TYPOGRAPHY

Name – Avenir Heavy 7/8 pt Address – Avenir Light 7/8 pt All te xt in black colour

COLOUR

Logotype – Husqvarna Group blue Text – Black

PAPER

Munken Polar (Arctic Paper) or an equally distinct bright white uncoated paper with a semi-matte finished surface.

DIMENSIONS IN INCHES

12 mm = 0.47" 19 mm = 0.75"

12 12 19 mm logotype height (0.75 inches)

12

Legal unit PO Box 1234 100 00 City Country

12 Example shown – C4-format. Logotype size and margins also applies to C5 and E65 formats.

We refer to the guidelines of Husqvarna group corporate stationery programme.

www.husqvarnagroup.com

12

E-MAIL SIGNATURE

For a consistent brand impression, all Husqvarna Group e-mail signatures should follow the same structure. It is important for the receiver to identify the name, title and company and find the contact details easily. The disclaimer is optional.

A guide to create the mail footer can be found in our marketing community on Connect.

TYPOGRAPHY

Name – Arial Bold 10 pt Title – Arial Regular 10 pt Address – Arial Regular 10 pt All text in black colour

If you are working with both Husqvarna and Diamant Boart, you should use another e-mail signature with Husqvarna Group, please contact Central Marketing Communications.

“Construction Global Marketing” on Connect

Add e-mail signature in Outlook

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Best regards,

Your name

Your title

Husqvarna Construction Products Adress line 1 Country name.name@husqvarnagroup.com Office phone: +XX YYYYYYYYY Mobile/SMS: +XX YYYYYYYYY www .husqvarnacp.com

The information contained in this email may be confidential and/or legally privileged. It has been sent for the sole use of the intended recipient(s). If the reader of this message is not an intended recipient, you are hereby notified that any unauthorized review, use, disclosure, dissemination, distribution, or copying of this communication, or any of its contents, is strictly prohibited. If you have received this communication in error, please contact the sender by reply email and destroy all copies of the original message.

PR – A PART OF OUR MARKETING MIX

Combining advertising with PR in both printed and digital channels, and using these channels in combination, gives us the best opportunity to get our message across. Through PR in the form of media work we give weight to our message and our values, since they are mediated by the most credible of all channels – the mass media.

WORKING PROCEDURE FOR PR MATERIAL

1. Press material is produced centrally and is available on

Connect for downloading, translation and use. 2. Each country is responsible for distributing press material on its market, as well as for subsequent contacts with the media.

WHAT TO SEND

Husqvarna Construction’s press material consists mainly of two components: –Press release / success story –Photo(s) The press release is the most important thing, and the reason for sending anything at all. Photos increase the chance of publication. Ar ticles or items with photos are also more reader-friendly.

Newsroom

husqvarnacp.com

PRESS RELEASE

January 2016

New Husqvarna PG 680 RC – with unique oscillation function for greater productivity.

Husqvarna can now present a brand new floor grinder – Husqvarna PG 680 RC – with a unique oscillation function. This allows the operator to mimic manual operation movements for higher efficiency and greater productivity. At the same time, PG 680 RC is flexible and fits through a standard door opening.

“From just recently, the oscillation is a new function for all Husqvarna’s remote controlled floor grinders. With it, the user achieves the best possible grinding pattern by adjusting amplitude and frequency. It also gives a flatter floor by eliminating so called ridges otherwise created between passes. At the same time, the oscillation function saves time for the operator, as you only have to go over the floor once with the machine, instead of using the cross hatching technique”, says Joakim Leff-Hallstein, Global Product Manager Floor Grinding, Husqvarna Construction Products.

Another advantage with oscillation is that you get a broader sweep of the grinder when operating and this reduces ridging on soft floors. The remote control function that comes with PG 680 RC can also be tailored to different surfaces to achieve superior results.

Of course, PG 680 RC comes with a lot of the advantages of the already existing, best in class, PG 820 RC, PG 820 and PG 680. The fact that the new PG 680 RC has a 680 millimeter grinding width and easily fits through a standard door opening, facilitates the work for the operator a great deal.

“Together with the oscillation function and the remote control, one can reach really high efficiency. And – in the long run – the gain is increased productivity and profit for the user”, says Joakim Leff-Hallstein.

PG 680 RC also comes with Dual Drive Technology™ and is one of the market’s most efficient machines that can be optimised for each application. It is an excellent choice for concrete floor preparation and repair as well as all polishing and grinding applications – both wet and dry. It is also perfect for HiPERFLOOR ® concrete floor polishing system.

s

Husqvarna PG 680 RC.

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TECHNICAL SPECIFICATIONS

Power 13.0 kW Voltage 400 V Rated current 32 A Power supply 3-phase Grinding width 680 mm Grinding pressure (total) 269 kg Grinding disc speed 250–1100 rpm Weight (support wheel included) 498 kg

Time saving oscillation function.

With the new oscillation function on Husqvarna PG 680 RC, you only need to go over the floor once per grinding step.

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High efficiency.

The remote control makes PG 680 RC easy to work with. It also fits through a standard door opening, which makes the work proces s efficient for the user.

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For more information, please contact:

Joakim Leff-Hallstein, Global Product Manager Floor Grinding, Husqvarna Construction Products, email: joakim.leff-hallstein@husqvarnagroup.com, tel: +46 31 94 90 00, +46 727 30 68 01

HUSQVARNA CONSTRUCTION PRODUCTS, part of Husqvarna Group, is a market leader in machines and diamond tools for the construction and stone industries. The product range includes power cutters, drill motors and drill stands, diamond tools, floor, masonry, wall and wire saws, as well as surface preparation and demolition machines. 2014 Husqvarna Construction had net sales about 3 billion, which is 10% of Husqvarna Groups net sales. Construction Products has 2,000 employees, 9 major factories around the world and is represented in more than 70 countries. Husqvarna is a registered trademark owned by Husqvarna AB (publ).

POWERPOINT PRESENTATIONS

PowerPoint is an important everyday tool. When making slide presentations you should always use the Husqvarna Construction Products template. This is based on the Husqvarna Group template, altered to suit our brand and needs. You can download it on Connect. If you present whole Husqvarna Construction Products including Diamant Boart and Husqvarna use the Husqvarna Group logotype.

REMEMBER:

–If you want to convey a message that the audience remembers, keep it short and simple –Use bullets to clarify your message –Keep the language simple, engaging and personal –When highlighting an item, a void mixing bold, italic, underline and colours in one and the same phrase to ensure good readability –By adding imagery you make the presentation more attractive and interesting –An image can sometimes illustrate the message better than words –Never change the template

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Power point templates