9 minute read
PRINTED MATERIAL
Every facet of our communication should be a message carrier in itself. It should stimulate interest and deliver its message by way of a unique creativity, without compromizing the brand’s core values or blurring the identity. Finding this balance is difficult, but it’s vital for creating efficient communication. Message and content can vary in our materials, but because they share the same graphic platform, the customer’s awareness of our brand is strengthened. The purpose of this chapter is to facilitate the production of different types of printed materials and to secure a consistent, global brand image.
UNITING THE ELEMENTS INTO PRINTED MATERIAL
ADS
How we present our brand in advertisements is very important since it is linked to our brand image. These examples should be viewed as a guide towards achieving a uniform impression without restricting the need for flexibility.
FULL RANGE AND PRODUCT CATEGORY ADS
Communication for people in the target group who have started their buying process and are looking for information. The content should convince the reader and offer comprehensive information about features and benefits. These ads can focus on the full range, or on one product category, such as drilling for example. They describe general category benefits.
PRODUCT-SPECIFIC ADS
These ads are also for people in the target group who have started their buying process and are looking for more information. And just like the product category ads they should convince the reader and offer comprehensive information about features and benefits.
The product-specific ads focus on one single model. They describe the product and its benefits in a way that is simple and easy to understand. These ads could also contain product pictures or captions with user benefits.
Ads
“Construction Global Marketing” on Connect
THE DIFFERENCE BAUMA 2016
LEAVE BAUMA 2016 WITH A DIFFERENT FEELING!
HUSQVARNA AT BAUMA Bauma exhibition
11 – 17 April, New Munich Trade Fair Centre, Munich
Outdoor stand
Area 0A1 no 11 and 13
Indoor stand Hall A1 236
bauma.de husqvarnacp.com
Our total approach to your workday is expressed in the way we design our products and systems, always with the operator in focus. We believe in making you work more efficiently, effortlessly and safely, where others strive for brute force. Visit us at Bauma 2016 for a hands-on experience of the newest Husqvarna products and systems. You will feel the difference.
See you in Munich!
husqvarnacp.com
Copyright © 2016 Husqvarna AB (publ.) All rights reserved. Husqvarna is a registered trademark of Husqvarna AB (publ.)
FLOOR GRINDING SHOULD ALWAYS BE THIS EASY
Husqvarna PG 450 is a highly versatile 1-phase grinder, capabale of doing all floor grinding and polishing applications in small as well as large areas.
The DC 3000 is a versatile dust collector compatible with Husqvarna’s compact grinding machines PG 450 and PG 400.
At Husqvarna, we always focus on the user when developing our products. So we made our range of compact floor grinders easy to use and transport, and with several smart features that save both time and labour. PG 450 with planetary drive, PG 400 with powerful 3-phase motor and PG 280 with edge grinding function are all sturdy, easy-to-use machines that produce results you can be proud of. Ask for them at your local dealer!
PG 450 PG 400 PG 280
husqvarnacp.com
Copyright © 2016 Husqvarna AB (publ.) All rights reserved. Husqvarna is a registered trademark of Husqvarna AB (publ.)
CLASS-LEADING PRODUCTIVITY JUST GOT A LITTLE SLIMMER
The new Husqvarna PG 680 RC is our latest remote-controlled, self-propelled concrete floor grinder with Dual Drive Technology™. The 680 mm grinding width is slim enough to enter through normal door openings. With the RC version of PG 680 you work much more efficiently, since you don't need to stop the machine to apply HiPERFLOOR chemicals, prepare the next set of tools and adjust electric cables and vacuum hoses. The unique oscillation function helps you produce an even flatter floor for an astonishing end-result. For more information, visit our website or contact your Husqvarna representative today! NEW!
HUSQVARNA PG 680 RC
Power 13 kW Rated current 28 A Voltage 380– 440 V Power supply 3-phase Grinding width 680 mm Grinding pressure total 275 kg Weight 500 kg
husqvarnacp.com
Copyright © 2016 Husqvarna AB (publ.) All rights reserved. Husqvarna is a registered trademark of Husqvarna AB (publ.)
Scan the tag to see a video about the oscillation function!
ADS MEASUREMENTS
LOGOTYPE
The logotype must always be located in the same position and with the correct distance to the top and the right-hand edge of the ad. Always use the portrait version of the logotype.
IMAGES
The focus of the image should always be on what is most interesting. If the image has to be cropped, try to find a balance between the product and the surroundings, since the surroundings are important in accentuating the product.
Templates
“Construction Global Marketing” on Connect A4 – 210×297 MM
husqvarnacp.com
Copyright © 2016 Husqvarna AB (publ.) All rights reserved. Husqvarna is a registered trademark of Husqvarna AB (publ.) Max 40 mm
6 mm
Min 30 mm
COVERS
A uniform cover design is vital and on the other hand the inset can vary a lot, depending on content. But of course it should be consistent with the Husqvarna brand typography. You can download templates or examples of prior brochures and see how they are made. You can also use the basic measurements found on next page for basic brochure covers.
COVERS MEASUREMENTS
LOGOTYPE
The logotype must always be located in the same position and with the correct distance to the top and the right-hand edge of the cover. Always use the portrait version of the logotype at the front and the landscape logotype at the back.
IMAGES
The focus of the image should always be on what is most interesting, and this is also placed on the front page. Try to find a balance between the product and the surroundings, since the surroundings are important in accentuating the product.
63 mm A4 – 210×297 mm
husqvarnacp.com
Copyright © 2016 Husqvarna AB (publ). All rights reserved. Husqvarna and other product and feature marks are trademarks of the Husqvarna Group as displayed at www.international.husqvarna.com We reserve the right to make changes in technology and specifications without prior notice.
“Construction Global Marketing” on Connect
husqvarnacp.com
Copyright © 2016 Husqvarna AB (publ). All rights reserved. Husqvarna and other product and feature marks are trademarks of the Husqvarna Group as displayed at www.international.husqvarna.com Templates We reserve the right to make changes in technology and specifications without prior notice.
TITLE TEXT CONSTRUCTION PRODUCTS
POSTERS
A consistent look is important, also when it comes to our posters.
ACTION POSTERS
Posters with environmental pictures that cover different product areas. The main job of these posters is to decorate shops, exhibitions or offices. Portrait format 50×70 cm and landscape format 100×70 cm.
PRODUCT POSTERS
Equipment and tool posters that show the complete product range. Landscape format 100 ×70 cm.
Posters
“Construction Global Marketing” on Connect
husqvarnacp.com
husqvarnacp.com
husqvarnacp.com
husqvarnacp.com
husqvarnacp.com
husqvarnacp.com
POSTERS MEASUREMENTS
Use these basic measurements for posters to ensure and maintain a consistent look, or download templates. When a format is not available as a template, scale the content proportionally and adjust for the same feel.
LOGOTYPE
The logotype must always be located in the same position and with the correct distance to the top and the right-hand edge of the poster. Always use the portrait version of the logotype.
ACTION IMAGE
The focus of the image should always be on what is most interesting. Try to find a balance between the product and the surroundings, since the surroundings are important in accentuating the product. The image should always be rectangular and bleed.
WEB ADDRESS
The footer is optional. Typeset in Husqvarna Gothic Bold, lowercase. 1000×700 mm
husqvarnacp.com
Templates
“Construction Global Marketing” on Connect
700×500 mm
150 mm
700×500 mm
125 mm
73 mm 500×700 mm
50 mm
husqvarnacp.com
BANNER STANDS
Banner stands are a cost-effective way of getting your message across in a big way. Perfect for events and large campaigns. The banner stand layout can be environments, products or just our logotype.
WEB SHOP
Banner stands can be purchased on the support site.
CREATING VALUE BY PROVIDING YOU WITH A COMPLETE PACKAGE
Banner stands
“Construction Global Marketing” on Connect
husqvarnacp.com husqvarnacp.com
RESTORATION OF CONCRETE IS MADE EASIER WITH HUSQVARNA
husqvarnacp.com
BANNER STANDS MEASUREMENTS
Use these basic measurements of a banner stand (80×200 cm) to ensure and maintain a consistent look. When another format is used, scale the content proportionally and adjust for the same feel.
LOGOTYPE
The logotype must always be located in the same position and with the correct distance to the top and the right-hand edge of the banner stand. Always use the portrait version of the logotype.
ACTION IMAGE
The focus of the image should always be on what is most interesting. The images can and should be cropped tight to make an interesting balance to the format of the bannerstand. The image should always be rectangular and bleed.
PRODUCT IMAGE
The product images can and should be cropped tight to make an interesting balance to the format of the bannerstand. The product should always be placed on a white background.
WEB ADDRESS
Typeset in Husqvarna Gothic Bold, lowercase.
Templates
“Construction Global Marketing” on Connect 800×2000 mm
husqvarnacp.com
40 mm
