Our imagery plays an important role in our communication. It gives a sense of the brand, supports and enhances the brand idea, conveys quality, originality and a clear message. Husqvarna Construction Products’ images should reflect the brand keywords, show active presence with the user on site, be both close up images and environments, show product efficiency and customer satisfaction. This section explains our different image categories, their appearance and what they are used for. Photo shoots should be handled by Central Marketing Communications. For any special local needs please contact the Central Marketing Communications team.
BRAND IDENTITY GUIDELINES v. 2.0 | CONSTRUCTION PRODUCTS
PHOTO & IMAGERY PHOTO AND IMAGERY 34
