WORKING WITH THE LOGOTYPE The logotype is the graphic image of our brand. It functions as a signature or a quality stamp, and guarantees that we meet our customers’ expectations. Therefore the logotype must be treated with the utmost respect and responsibility and have the same appearance throughout the world. The relationship between the size of the logotype and the surrounding area should be characterized by a balance between the demands of legibility and harmony. The logotype must never be used in body copy, nor in any way not shown in this manual.
BRAND IDENTITY GUIDELINES v. 2.0 | CONSTRUCTION PRODUCTS
LOGOTYPES 14
