TONE OF INTERACTION Equally important as talking with the right tone of voice, and using the right visual tone of the brand, the tone of interaction defines how the brand is experienced. It is important that the customers experience both the physical and the digital interaction with the brand in the same way. In this chapter we talk about the digital touchpoints, and what guidelines to consider.
BRAND IDENTITY GUIDELINES v. 2.0 | CONSTRUCTION PRODUCTS
TONE OF INTERACTION 12
