DISEÑO:
Dominican Tobacco Keeps Growing
San Juan de la Maguana, in the southwestern region of the Dominican Republic –the country’s largest province by area and one of its poorest– is undergoing an unprecedented transformation, largely thanks to tobacco. Two years ago, President Luis Abinader stated that the prosperity this sector had brought to the northern region could be replicated in the south… and the work began.
César Salinas Chávez
Director
Alberto Arizmendi
Editorial Director
GH L
Dominican Republic
Julio César Fuentes
Commercial Director
Honduras
Patricia Pineda
Rolando Soto
Roberto Pérez Santiago
Art Director
Raúl Melo
Publisher
Enrique Quijano
Style Correction
Moisés Licea
Web Master
Yoshua Segovia
Community Manager
COLLABORATORS
Argentina
Gastón Banegas
Canada
Nicolás Valenzuela Voss
Chile
Francisco Reusser
Christopher Sáez
Michel Iván Texier Verdugo
Colombia
Federico Londoño Mesa
Eduardo Márquez
YEAR 1, ISSUE 13, MAY 2025
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Cuba
José Camilo López Valls
Dominican Republic
Francisco Matos Mancebo
Wendell Rodríguez
Mexico
Aurelio Contreras
Gonzalo Romero
Manolo Santiago
Puerto Rico
José Luis Acosta
Spain
Luciano Quadrini
Sofía Ruiz
José Antonio Ruiz Tierraseca
Fernando Sanfiel
United States
Anastasia Psomiadi
Blanca Suárez
Lefty Karropoulos
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José Bello
Diego Urdaneta
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Editorial
The Wealth That’s Coming
In the southwest of the Dominican Republic, near the border with Haiti, lies the province of San Juan de la Maguana, one of the regions with the highest concentration of impoverished families in the country. To reverse this situation, President Luis Abinader declared the area under a state of emergency in 2022 through Decree 64-22, launching a series of measures to create and implement the Economic Development Plan for the Province of San Juan, better known as Plan San Juan.
The goal is to improve infrastructure and channel technical and financial resources to diversify the region’s productive and economic matrix; support entrepreneurial and development initiatives; foster partnerships between producers and agro-industries (processing, packaging, export, and distribution companies); and promote collaboration among small-scale farmers through cooperatives and business clusters for production and marketing, among other strategies.
The government’s effort mobilized all relevant agencies. Engineer Luis Manuel Bonilla Bonilla was appointed executive director of Plan San Juan, and the Banco Agrícola allocated millions in funding for infrastructure projects, as well as loans for producer associations. The objective? To spur development, wealth generation, and job creation in the province.
A broad approach prioritized agricultural products with high added value and export potential, key not only to revitalizing the local economy but also to earning foreign exchange for the country. Tobacco is a prime example: the plan aims to replicate the success of El Cibao and other producing regions, which have made the Dominican Republic the world’s leading cigar supplier.
In 2023, Plan San Juan debuted the first cigars made with San Juan-grown tobacco at the Dominican Cigar Fest. Since then, we’ve been eager to visit the region and document its tobacco industry’s progress. Over these nearly three years, countless testimonials, reports, and even samples we’ve tasted have only reinforced that interest.
Finally, during a recent work trip, we toured the area and witnessed step-bystep advances in what could become a vast new frontier for premium Dominican cigars. In this issue, we share a preview of our findings, firmly convinced that, as the title of our feature article states, “The South Exists Too.” Far from being competition, the expansion of Dominican tobacco’s agricultural footprint will solidify the country’s position as the undisputed global leader in this industry for years to come.
The Masters Excellence, Friendship, and Fine Cigars
There are experiences that stay with you for a lifetime, and attending the 89th Masters Tournament at Augusta National is certainly one of them. The tradition, the precision, and the timeless elegance of this tournament transcend sport, it’s a masterclass in excellence. You’ve probably read plenty of coverage about The Masters and Rory McIlroy by now but allow me to offer something different: this is the only reflection told through the lens of a Cigar Sommelier.
Francisco Arias Cigar Sommelier
Walking through the hallowed grounds where legends have made history was humbling. But witnessing Rory McIlroy’s brilliant performance in pursuit of a career Grand Slam elevated the experience to another level.
Every swing, every putt was a reminder of what discipline, patience, and relentless drive can achieve.
He had us with our hearts in our hands, missing some critical putts as the tournament neared its final stretch, creating moments of collective tension that only a golfer of his stature can provoke.
One of the most fascinating elements of The Masters is how the crowd reacts uniquely to each player. Rory’s presence inspired roars filled with hope and encouragement, as if the entire gallery wanted him to succeed. In contrast, Bryson DeChambeau evoked a different kind of reaction.
As his momentum faltered, cheers turned into groans of disappointment, echoing the collective letdown of missed potential. And then came Justin Rose, whose emotional closing holes triggered roars of disbelief and pure enjoyment. His ability to rally, surprise, and stir the crowd gave the final stretch a dramatic heartbeat that elevated the entire weekend.
At one point, as I stared at the giant manual leaderboard, I found myself wondering, why do they still have people updating the scores by hand in an age of real-time digital everything? But then it happened: the numbers dropped for an update.
A hush fell over the 18th. Seconds passed like minutes. Then, new numbers went up –Oh my God! 11 under par, tied with Rose on the 17th hole. The silence exploded into cheers. In that moment, I understood tradition here isn’t about resisting change, it’s about preserving impact.
This year’s visit was made even more meaningful by sharing it with my longtime friend Pedro de los Santos. Together, we soaked in the atmosphere, shared stories, and reflected on how rare and valuable weekends like this truly are.
I decided to spend all day Sunday sitting at the 18th hole, watching the leaderboard to my left and the players walk in front of me one by one. It became a moment of personal reflection, a contemplative state of mind that so often characterizes us cigar enthusiasts. The setting, the silence between the roars, the weight of tradition, it all came together in that quiet corner of Augusta.
Of course, no legendary weekend is complete without a selection of equally legendary cigars. Each day was paired with moments of relaxation and conversation that only a good cigar can inspire.
Friday featured the Davidoff Royal Release, pure sophistication followed by Casa 1910 Cuchillo Parado.
Saturday brought a rich lineup: Casa Fuente, Cuban H. Upmann No. 2, La Flor Dominicana Capítulo I and Casa Turrent Doble Maduro.
Sunday was the grand finale: La Aurora Puro Vintage, Cohiba Behike, La Flor Dominicana Capítulo II, and the celebratory OpusX Siglo 21.
More than a tournament, The Masters offered a powerful reminder: greatness is not accidental. It is built, over the years, through focus, passion, and perseverance. Whether on the course or in our own fields, that’s a message worth savoring.
THE HUMIDOR
New arrivals, favorites, and classics.
(*) In alphabetical order.
Aroma de Nicaragua, Blue Label Collection
Wrapper: Maduro.
Binder: Condega.
Filler: Estelí.
Size: Pirámide (7” × 54).
Casa 1910, MexiGars Colorado
Wrapper: NSA Colorado.
Binder: HBA México.
Filler: HBA México, Criollo & NSA.
Size: Toro (6” × 52).
Diab Ellan, Traidora Madura
Wrapper: Broadleaf.
Binder: Habano 2000.
Filler: Criollo 98, 2020 & Broadleaf.
Size: Salomón (7” × 54).
Hiram & Solomon, The Patriot
Wrapper: Ecuadorian Habano Claro.
Binder: Dominican Habano.
Filler: Dominican.
Size: Toro (6” × 52).
Lampert Cigars, 1675 Edición Azul
Wrapper: Ecuadorian H. 2000.
Binder: Nicaraguan.
Filler: Nicaraguan & Peruvian.
Size: Toro (6” × 52).
Purócrata, Toñita Hibiscus
Wrapper: Corojo.
Binder: Habano.
Filler: Habano 99 & Corojo 99.
Size: Torpedo (6” × 52).
Raíces Cubanas, Clásico
Wrapper: Trojes.
Binder: Jamastrán.
Filler: Honduran.
Size: Robusto (5” × 50).
Rochaz, Estrella Toro
Wrapper: Ecuadorian Habano.
Binder: Dominican.
Filler: Nicaraguan & Dominican.
Size: Toro (6” × 52).
Rocky Patel, 2025 Year of the Snake
Wrapper: Nicaraguan Habano.
Binder: Broadleaf.
Filler: Honduran & Nicaraguan.
Size: Toro (6.5” × 52).
West Tampa Tobacco, Circle of Life
Wrapper: Ecuadorian Habano Oscuro.
Binder: Ecuadorian Sumatra.
Filler: Dominican Corojo 99, Condega, Estelí & Jalapa.
Size: Robusto (5” × 52).
From The South
Dominican Tobacco Keeps Growing
San Juan de la Maguana, in the southwestern region of the Dominican Republic –the country’s largest province by area and one of its poorest– is undergoing an unprecedented transformation, largely thanks to tobacco. Two years ago, President Luis Abinader stated that the prosperity this sector had brought to the northern region could be replicated in the south… and the work began.
Now, with the implementation of the Plan San Juan, the region expects a harvest of 20,000 quintals of tobacco for filler, binder, and –for the first time in this area and the country– premium Dominican wrapper leaf of the highest quality. This will generate over $500 million in revenue while reducing dependence on imported raw materials from Ecuador or Nicaragua for the production of premium cigars.
THE UNKNOWN GREENHOUSE
On February 10, 2022, President Luis Abinader signed the decree establishing the Plan for the Economic Development of San Juan Province, better known as Plan San Juan. One of its main objectives is to promote productivity and crop diversification for export and high-value products, such as tobacco, grapes, and peppers.
The most significant discovery was that the Dominican Republic had a natural greenhouse in San Juan de la Maguana –a valley with over 25,000 hectares of flatlands, situated at an altitude of more than 450 meters above sea level, where temperatures are at least three degrees lower than in the country’s traditional tobacco-growing regions.
The valley stretches between two mountain ranges: the Central Range to the north and the Sierra de Neiba to the south, with deep, fertile soils. Even in peak summer, temperatures do not exceed 32°C (90°F) at noon, averaging 24–26°C (75–79°F) the rest of the year. The land is nourished by three major rivers: San Juan, Yaque del Sur, and Mijo.
Known as the Granary of the South, the San Juan Valley has long been dedicated to low-value crops like beans, corn, pigeon peas, and rice, leaving farmers trapped in debt. According to engineer Luis Manuel Bonilla Bonilla, executive director of Plan San Juan, farmers would profit one year only to lose money the next two. Their debt levels severely limited their development.
“This led us to design a program with a methodological approach aimed at shifting the production matrix toward higher-value crops –those that could generate dollars for the country, beyond just field production, by incorporating agro-industrial processing, even at a primary level.”
He adds that for the Dominican tobacco industry, “it was a huge surprise to discover this zone, with its enormous potential for tobacco production.”
A CALLING FOR WRAPPER LEAF
Bonilla recalls that during the first six months, alongside Dr. Alberto Rodríguez and engineer Jesús Lora, they realized that the agroclimatic and soil conditions were ideal for growing tobacco –particularly wrapper and binder leaf, which offer the highest profitability.
About 25 years ago, tobacco was cultivated in this region, but farmers abandoned it due to a lack of government support. This time, they had to start from scratch, planting five different tobacco varieties suited for wrapper leaf in
various municipalities –including San Juan de la Maguana and Las Matas de Farfán– to identify the most suitable ones.
“We found areas where, even without shade cover to control light intensity and temperature, it was possible to grow wrapper leaf. We selected the best varieties and locations, and today we are developing this crop, taking the first steps to position ourselves in the market.”
The results in terms of quality and productivity were excellent, but one of the first challenges –which remains ongoing– was training tobacco growers,
Engineer Luis Manuel Bonilla Bonilla, executive director of Plan San Juan.
as the traditional knowledge around cultivation had been lost.
What seemed like a disadvantage became an opportunity: since past practices had faded, they could train new farmers from the ground up, implementing best practices in tobacco production comparable to those in leading tobacco-producing countries.
PROFESSIONALIZATION AND MODERNIZATION
For training purposes, the Plan San Juan team established a “Farm School” in its first year, educating new producers and technicians in what they call “the new tobacco production model.” With support from the Agricultural Bank (over $3 million USD), they began cultivating tobacco three months ahead of the official planting season so farmers could practice techniques before applying them in their own fields.
“Among agronomists, there’s a saying: ‘The seed determines 60% of a farm’s productive potential.’ That’s why we transitioned from the Farm School to a Seed Bank, ensuring purer, higherquality, and more uniform seeds.”
This bank operates through the Tobacco Institute (Intabaco, acronym for it Spanish name) and foreign companies, sourcing, cleaning, and segregating seeds to achieve optimal varietal purity. “Everything starts with a good seed, produced in aseptic conditions, with proper nutrition and phytosanitary controls. That’s the purpose of the Seed Bank.”
Additionally, macro-tunnels and greenhouses were built to produce seedlings in a controlled environment, ensuring only the best plants reached the fields. The next phase involved introducing drip irrigation systems, a relatively new practice in the country, significantly improving efficiency.
To complete the cycle, Plan San Juan promoted and financed curing barns, ensuring tobacco was not just dried but properly cured to preserve its organoleptic qualities and presentation –key for a competitive and demanding market.
TOBACCO EMPOWERED WOMEN
In one of the poorest and most marginalized regions of the Dominican Republic, tobacco has empowered women –and in doing so, has transformed the province’s economy, says Yina Estrella, operations manager at Tabacalera El Artista in San Juan de la Maguana, where 90% of the workforce is female.
“At first, it was a little difficult, but now they tell me: ‘I’m not leaving here –not even if they kick me out!’ Because this job has changed their lives. Before, they walked everywhere; now, they ride their own motorcycles. They’ve been able to improve their families’ quality of life, pay for their children’s education, and put food on the table –without depending on anyone else.”
Yina explains that before, employment opportunities in this region were scarce and poorly paid. But the tobacco industry changed that, offering fair wages and better working conditions –a stark contrast to the pre-Plan San Juan era.
The initial team of trainers came from the famed Cibao valley. Adriana, Wendy, Rosa, Dahiana, and Marlenis began teaching the workforce from scratch, gradually working in groups of up to 25. “There were nine of us who started,” Yina says proudly, watching her colleagues de-stemming tobacco leaves.
After just six months of operations, the transformation in these women is visible –even physically. “They look more beautiful, and they radiate confidence. But beyond that, the local economy has changed, with indirect job creation and increased spending on goods and services. Seeing this fills me with immense satisfaction –their eagerness to learn and their gratitude toward this industry is incredible.”
Tabacalera El Artista was the first private company to acquire two industrial spaces in the Free Trade Zone launched by the government in September 2023. Currently, the facility employs 189 workers, with plans to expand to 300 in the medium term.
For now, operations focus on purchasing, fermenting, destemming, and aging tobacco –primarily Criollo 98, grown right in the San Juan valley.
Yina Estrella, Operations Manager of Tabacalera El Artista in San Juan de la Maguana.
BETTING ON THE FUTURE
The transformation in San Juan de la Maguana is just beginning. While Plan San Juan includes other high-value crops like grapes, major tobacco companies are already setting their sights on the region. When President Abinader announced the construction of a Free Trade Zone, Tabacalera El Artista was the first to request space. La Aurora is also building facilities there.
Private companies like Tabacos del Sur and Samuel Rodríguez y Asociados are already producing excellent-quality wrapper leaf, competing with the best in the world. Universal Leaf Tobacco, through its Dominican subsidiary Inetab-Kaubeck, is also interested in expanding operations in the area.
Bonilla notes that businessmen from Santiago and Tamboril are traveling to San Juan to buy tobacco: “It’s only a matter of time. Rome wasn’t built in a
day, but we’re taking the right steps –we have the inputs, soil, climate, and commitment to produce wrapper leaf at the same level as any developed country.”
The ultimate goal of Plan San Juan is combating poverty, and tobacco is playing a key role. Tabacos del Sur, for example, has revitalized the economy of its local community, providing steady employment in both farming and tobacco processing.
A NEW OPPORTUNITY
For hundreds of men and women across the communities of San Juan de la Maguana, tobacco represents a new opportunity –for growth, development, roots, and economic stability for themselves and their families.
Thanks to experimental crops introduced in 2021 in these fertile lands of El Granero del Sur (“The Granary of the South”), the people of San Juan no longer have to travel long distances in search of work. Instead, they’ve found in tobacco not just a job, but a passion.
At 50 years old, Gaspar Angomás is a lifelong farmer, carrying on the agricultural traditions passed down from his grandparents and parents. Limited by poverty, Gaspar has little formal education but deep expertise in growing rice, corn, and beans –and for the past two years, tobacco.
Before, he would walk kilometers between harvest cycles looking for work. Now, he’s a supervisor of planting, harvesting, and field maintenance in tobacco farms, reaping the rewards of a better life.
“Tobacco has brought income that never existed before. Just one model farm employs over 300 people from communities like Hato del Padre, La Higuera, and La Garita,” Gaspar says.
Unlike traditional crops, which offer only five months of work per harvest, tobacco provides year-round labor –from planting and leaf harvesting to curing barns and post-processing. “With rice or beans, once it’s harvested, all that’s left is selling it. But tobacco keeps giving work.”
Gaspar Angomás.
Ana Luisa Valenzuela, originally from Hato del Padre, once worked as a caregiver for the elderly in Santo Domingo, where rest was a luxury and responsibility never ended. In 2021, encouraged by a friend, she returned to her hometown of La Garita to try her luck in the emerging tobacco fields.
Now, she’s a supervisor of 50+ workers, with stable income and set hours –something unimaginable before. “My life is completely different now. I knew nothing at first, but I’ve climbed the ranks. I see a real future here for me and my family.”
A mother of two (a 10-year-old boy and 5-year-old girl), Ana Luisa sees tobacco as a win-win: the fields sustain families, and San Juan’s people are raising the next generation to push the industry even further.
Ana Luisa Valenzuela.
José Daniel Pimentel de los Santos, an agronomist specializing in phytosanitary measures, spent years working with traditional crops but saw no future in them –until tobacco arrived.
“Rice and bean farming was declining due to climate change. Tobacco has transformed San Juan’s way of life.”
What began as just another job soon became a calling. José now finds motivation in the constant learning and the industry’s ripple effects. “Unemployed youth were everywhere before. Now, men and women benefit directly –and even indirectly, like those selling lunches to workers. We thank God for this opportunity.”
José Daniel Pimentel.
María de los Reyes Alcántara, a licensed Educational Guidance Counselor, faced a harsh reality: “To get a teaching job, you need political connections –and even that isn’t enough.”
Like many educated women in San Juan –especially single or widowed mothers–she found no openings in her field. But in tobacco, she discovered a way to support her family.
Now, she works alongside nearly 100 women in one of the first Free Trade Zone facilities, mastering de-stemming and leaf sorting.
“Work dignifies us. This opportunity makes us feel useful to society. Women have the right to provide for our homes too –and this proves we can.”
María de los Reyes Alcántara.
The challenge remains to train more farmers –many of whom have never grown tobacco– to ensure efficiency at every stage, from planting and harvesting to curing, fermentation, and, eventually, cigar manufacturing.
Currently, the region grows Habanensis varieties and some Broadleaf, with outstanding results.
“Under Plan San Juan, we aim to
cultivate 3,000 hectares of wrappergrade tobacco within five to ten years. We might even exceed that, given the rapid expansion by La Aurora and Tabacalera El Artista. Small independent growers are also increasing production each year.” Bonilla concludes with conviction: “We are planting the seeds of a promising future –for a country-brand: Dominican tobacco.”
Since 2017, the Sisters of the Leaf Global Movement has been reshaping the cigar world, paving the way for a new era of empowerment and recognition for women. Founded by the visionary leadership of Dr. Anastasia Psomiadi, this movement has redefined the cigar world, making it a space that acknowledges and highlights women’s contributions.
Central to its mission is the empowerment of women, achieved through education, promotion platforms, mentorship, selfexploration, and fostering personal growth. The Sisters of the Leaf Global Movement represents a transformative shift, breaking barriers and opening doors to new opportunities for personal development and network building for both women and men.
Supported by its esteemed Advisory Board and Chief Business Development Officer, Lefty Karropoulos, the SOTL Global Movement inspires individuals, as well as local, national, and global associations, to develop similar initiatives and drive impactful change in the cigar industry and beyond.
Key Initiatives and Impact
· Education Through SGM Maestro School of Certified Cigar Sommeliers:
Education is central to SGM’s mission, represented by the Certified Cigar Sommelier Tobacconist (CCST) program. In partnership with Tobacconist University, this comprehensive certification provides participants with in-depth knowledge of cigars, equipping them with valuable skills, enhancing their expertise, and opening doors to new opportunities in the cigar industry. It empowers both women and men to excel and thrive professionally while deepening their appreciation of cigar culture.
·
· The SGM Maestro School of CCST Alumni:
The mission of the SGM Maestro School of CCST Alumni is to build a vibrant community of graduates, providing a platform for networking, knowledgesharing, and professional growth. Through its collaboration with Humo Latino, SGM will showcase interviews with Alumni members, available in both Spanish and English. These stories highlight their journeys, achievements, and passion, serving as an inspiration for aspiring sommeliers and contributing to the global appreciation of cigar culture.
· SGM - Women-Friendly Cigar Destinations:
SGM is transforming cigar lounges, shops, resorts, bars, restaurants, clubs, and more with its Women-Friendly Certification, setting a new standard for respectful and welcoming environments. The vision is to build a global network of SGM Cigar Destinations that uphold
these values and elevate the quality of cigar culture. Certified venues must meet specific criteria, such as offering cigars from women-owned brands, training staff, hosting educational events, and collaborating with local organizations.
· Global Dialogues and SOTL Roundtables:
For the first time in cigar history, within the principles of social responsibility and business ethics, the SOTL Global Movement initiated a groundbreaking international dialogue to present women’s stories, their perspectives on the stereotypes they have faced, potentials, achievements, and aspirations. Since 2019, the movement has organized 11 “Changemakers” Roundtables, conducted in-person, virtually, and in hybrid formats, creating a significant social impact and fostering meaningful influence in the cigar world and beyond.
· Rum Festivals Collaboration: Through a partnership with The Rum Lab, SGM provides free platforms and booths for cigar brands and lounges, bridging the gap between cigar and rum audiences at Rum Festivals across the USA. This collaboration, initiated in 2023, engages enthusiasts through VIP pairings and exclusive events, further strengthening the connection between the rum and cigar communities.
· Supporting Local, National, and Global Initiatives: SGM has mentored women and supported various initiatives, uplifting voices, empowering communities, and offering ideas, models, and access to networks. It fosters personal growth, helps set new goals, and helps initiatives and projects to succeed.
Dr. Anastasia Psomiadi: The Visionary Behind SGM
Dr. Psomiadi, as a social innovator, academic, and entrepreneur, has redefined the cigar world by integrating social psychology and sustainability methodologies into the movement’s framework. Her vision extends beyond cigars, emphasizing connectedness, the social health of cigar enjoyment, and the broader impact of every initiative that reflects respect, self-growth, and social development.
Tips for Women –and Men–Who Lead
Ladies–and yes, gentlemen– listen up too. It’s time to throw out the rulebook and rewrite your own. If you want a career that lasts –if you want to walk into a cigar lounge, a boardroom, a negotiation, a factory floor, or even a VIP dinner at a cigar festival and own the room –here’s the truth:
Whether you’re lighting a cigar or lighting up a boardroom –you choose the flame.”
Dr. Anastasia Psomiadi, Founder, SOTL Global Movement*
IT ALL STARTS WITH YOU
Your relationship with yourself sets the tone. Forget the noise. Forget the expectations. Forget what a “woman or man in leadership” should be. Let go of your past and move forward. You can’t lead anyone if you’re at war with yourself –whether you’re sealing a deal over cigars, leading a master blender tasting, organizing a cigar lounge event, or walking into a room full of strangers, it’s your energy they’ll feel first.
BE WHO YOU ARE. BREAK THE STEREOTYPES
Own your desires. Own your limits. Laugh at the labels society throws your way. Escape from the collective trauma and the chains of your social identities! You didn’t ask for those chains –why wear them?
Live the present with power –your power– and let that presence be healing, not hiding. Whether you’re bold and loud or calm and calculating, own it like a perfectly tailored suit. Break out of the crowd, even if that crowd is full of highpowered professionals who dress the same, talk the same, and dim their fire to fit in. You’re not here to blend in –you’re here to blaze.
Dra. Anastasia Psomiadi.
Whether you’re bold and loud or calm and calculating, own it like a perfectly tailored suit.
BUILD YOUR PERSONAL BRAND –ETHOS IS YOUR GREATEST ASSET
Your ethics are your precious currency. Integrity turns heads long after looks fade. Let your name whisper power and principle before you even walk through the door. Are you known as the one who keeps their word? Who respects others? Who handles both success and failure with grace? Who supports others expecting nothing in return? That reputation will open more doors than any title on your business card ever will.
When you live in joy, you radiate strength –and you become the kind of leader that you actually want for yourself!
SPREAD JOY –IT’S CONTAGIOUS
Joy is fuel. It helps you survive, heal, and thrive. Create small, intentional moments of joy: your morning coffee, a great cigar, a deep belly laugh, a walk in nature, becoming a member of a charity community, or a spontaneous conversation with a stranger.
When you live in joy, you radiate strength –and you become the kind of leader that you actually want for yourself! And here’s the twist: joyful people are powerful people. So light your inner flame and let it burn.
EMPATHY IS YOUR SECRET WEAPON
Want loyalty from your clients? Your partners? Respect them first. Learn what they need, what excites, scares, and motivates the people around you. Touch their hearts, not just their minds. Connect with them. Ask them what they dream of, what keeps them up at night, what they long for.
Empathy is not weakness –it’s love for yourself and for the other. And when you turn that love into a business strategy, you create magic that no competitor can copy.
So, dare to sculpt your own self and create your own path, because “fortune favors the bold” –a saying echoed by Alexander the Great.
*Entrepreneur | Speaker | Sustainability & ESG Expert | Guest Lecturer & Course Developer | Social Innovator
Selin Bozkurt
The Woman Who Connects Worlds
From marketing strategies, transformative art, and Istanbul’s cigar lounges, this Turkish entrepreneur has woven a global network where excellence and passion converge. Founder of a pioneering agency, an association democratizing art, and the exclusive Bosphorus Cigar Club, she reveals how communication –and cigars– can bridge cultures, genders, and disciplines.
TELL US A LITTLE ABOUT YOUR TITLES, BACKGROUND, ACTIVITIES AND LIFE JOURNEY.
After graduating from Istanbul University, I completed an MBA program in marketing at Cambridge. In 2009, I took my first step into the communications sector as the co-founder of Manifesto Public Relations. I developed many pioneering projects in sectors such as banking, real estate, tourism, and art, and provided strategic consultancy services to brands across a wide sectoral range. With a mission to strengthen the bond between art and society, I founded the Art for Goodness Association in 2014.
As the president of the association, I developed innovative projects aiming to bring art to wider audiences and led awareness-raising events for the benefit of society. I have also played active roles in various non-governmental organizations, making significant contributions to the fields of culture, art, and education.
Traveling to 66 different countries, I brought the international experience and vision I gained to both the business world and social projects as a unique perspective. To promote cigar culture and create a platform for new collaborations, I founded the Bosphorus Cigar Club, which aspires to be a community for individuals who deeply respect the art of cigars and the pursuit of excellence in this field.
You’ve successfully founded initiatives in communication, art, and cigar culture. What core philosophy connects these seemingly different worlds under your leadership?
The core philosophy behind our successful initiatives is communication. We focus on bringing people together across different domains like art and cigar culture. By combining our deep understanding of communication with the creative power of art, we aim to enrich cultural interactions and artistic experiences. At the same time, by supporting the practices of enjoyment through cigar culture, we contribute
to how people express themselves and come together. This approach allows us to unite business people from different fields around a shared vision under our leadership.
How did your journey in strategic communication lead you to create Manifesto? How has the agency evolved under your vision as a woman CEO in Turkey?
My journey in strategic communication is a natural outcome of the multilayered experiences I gained at different stages of my career, from tourism to management consulting, from the food and beverage sector to international business development. While founding
Manifesto with my partners, our goal was to combine this versatile experience with a creative strategy to bring a fresh perspective to the sector.
As a female CEO in Turkey, inclusiveness, inspirational leadership, and creating sustainable value have always been at the forefront of my leadership approach. Together with my team, we created projects that inspire both the sector and young professionals, elevating our agency to a respected position on both national and international scales. Today, Manifesto has evolved into a dynamic structure that produces meaningful communication solutions for local and global brands, centered around art, gastronomy, travel, and cultural experiences.
You are often described as a visionary. What does being a visionary mean to you –and how do you turn your ideas into impactful actions across your projects?
Being a visionary means not only foreseeing the future but also having the courage to shape it. Generating ideas comes naturally to many people, but turning those ideas into reality requires patience, strategy, and strong belief. For me, being a visionary is about drawing a grounded roadmap while dreaming. Before starting any new project, I question how the idea will touch people’s lives, what need it will address, and how it will create a lasting impact.
The most important lesson I learned from my entrepreneurial background is that it’s not just the idea itself that makes a difference, but the belief behind it and the action plan supporting it. Whether it’s an art project, a communication campaign, or a social responsibility initiative, I
first envision the big picture and then bring together the right people to turn that vision into reality. Because vision alone means nothing unless it is shared, nurtured, and transformed into action by a team.
Through ‘İyilik İçin Sanat’ (Art for Goodness), you promote young artists and cultural inclusivity. Can you tell us more about its mission and key projects?
The Art for Goodness Association was founded ten years ago with a strong network of solidarity, entirely composed of female members. Our goal was to contribute to the spread of contemporary Turkish art, provide spaces for young artists, and increase the international visibility of Turkish artists. In line with this mission, we developed projects that not only provided production opportunities but also supported artists’ development.
Our regular Tuesday Art Gatherings transformed studios into spaces of idea exchange, inspiration, and solidarity, not just production areas. Through projects like A Year in Passage, Impressions from Anatolia, Atelier Cer, Publicly Art, and Art Ambassadors, we supported the studio processes of more than 255 artists. We hosted 148 young artists from 50 different cities in Anatolia, offering them visibility and production opportunities in Istanbul.
Believing in the importance of instilling a love for art at an early age, we established the Art for Goodness Children’s Academy. Furthermore, we played an active role in social responsibility projects, such as our Women- and Child-Friendly Spaces project focused on the needs of women and children in the earthquake zone. For art enthusiasts seeking academic depth,
we launched the MA Certificate Program in partnership with Beykoz University, offering long-term certificate training with international-standard content led by prominent names.
This program offers significant opportunities for those looking to develop personally or pursue a career in the arts, promoting the universal values of art and helping more individuals benefit from its transformative power. With partnerships ranging from DenizBank to Istanbul Metropolitan Municipality, Manifesto to Akkök Holding, and from major holdings to universities, we aim to expand this structure even further. We believe that the more people art reaches, the stronger and more compassionate society becomes.
Founders of Manifesto.
Do you believe art can serve as a form of social resistance or healing? Could you share a moment when a project deeply moved you?
Absolutely. Art can sometimes be a scream, a refuge, or the strongest language of healing. We have witnessed firsthand how art acts as a unifying, healing, and hopeful force during every societal rupture. One project that profoundly affected me was undoubtedly our Women- and Child-Friendly Spaces project in Hatay after the earthquake. The devastation we saw upon arriving in the region was indescribable. Yet even under those harsh conditions, seeing children’s faces light up when given crayons, and witnessing women regain their strength through creating together, reminded us once again that art is not just aesthetic but a vital necessity.
What impact have your programs had in smaller cities, and how do you decide where and how to act in these communities?
The programs we launched have had a tremendous impact on young artists in smaller cities. Regardless of their field of study, their cultural exposure was often very limited. Thanks to our efforts, they had the opportunity to visit larger cities, meet artists, and begin producing work. Essentially, we determine our actions based on the cultural gaps in these areas, create projects accordingly, and move forward with a results-oriented approach.
The Bosphorus Cigar Club in Istanbul has become a refined destination. Tell us about its mission, membership, and current or future projects.
Bosphorus Cigar Club was founded to bring together individuals who see cigar culture not just as a ritual but as
an aesthetic and intellectual extension of life. Our mission is to provide an experience-focused, refined environment for those who want to understand, share, and develop this unique culture. At our club, it’s not just about smoking cigars –we delve into everything from production processes to history, from aromatic structures to countries of origin, creating a space where conversation and discovery are intertwined.
We move forward under the consultancy of Ömer Doğancı, known as Dr. Pro, one of Turkey’s most knowledgeable names in this field. Our membership is very special and selective; we seek individuals who will contribute to the club’s energy,
who have refined tastes, enjoy sharing experiences, and consciously follow cigar culture. We maintain a perfect gender balance –50% women, 50% men– which is one of our most distinctive features. The club includes individuals from diverse backgrounds in business and society.
Among our exciting upcoming projects, we plan to host world-renowned cigar sommelier Juan Jesus Machin Gonzalez, whom I met in Cuba, in Istanbul for a private workshop with our members. We are also working on translating his books into Turkish. Moreover, we aim to develop partnerships with international cigar clubs to integrate our members into global cigar networks.
What does cigar culture mean to you personally, and how do you see it playing a role in bringing people together?
Cigar culture feels like a call to slow down in today’s fast-paced world. Every cigar embodies labor, patience, and craftsmanship. Smoking a cigar is a way of respecting this effort, taking time for oneself, and living in the moment with all senses. It also plays a very special role in bringing people together because cigars invite conversation. They cannot be rushed. You set up a table, and around it, people who share similar values gather.
The bonds formed in these moments go beyond just a hobby; they are shaped around a shared philosophy of life. When founding the Bosphorus Cigar Club, I had exactly this idea in mind –creating a space where people could meet around cigar culture, build new friendships, share knowledge, and collect experiences together. Today, I see that this culture truly has a unifying and transformative power.
You’ve received and participated in several awards in communication and cultural leadership. Could you specify them and share what they have meant to you?
When it comes to communication, successful projects and achievements often go beyond recognition and are crowned with awards. For example, just last year, we received the Best Marketing Communication Agency award at the Burj CEO Awards organized by CEO Clubs Network in Istanbul. These awards enhance the perception of Manifesto as a competent and successful team and also serve as a source of motivation for the internal team to achieve new successes.
How do awards and public recognition influence your future initiatives? Do they bring new responsibilities or shape your expectations?
They say to want something is the half way to success and awards are one of the recognitions you receive once you succeed. Beyond motivation, awards push you to strive for even better results. On the other hand, winning an award brings new responsibilities and, if new awards are not achieved, it opens a door for constructive self-reflection.
What is your personal vision for the future –and what are your next steps?
My vision for the future is to remove boundaries between people and cultures and to launch more inclusive, innovative, and sustainable projects. Throughout my life, I have built deep connections with every part of society by combining my experiences in art, culture, and communication.
While continuing with the existing projects of the Art for Goodness Association, I plan to spread the role of art in societal transformation to broader audiences and create a significant impact. Additionally, I am looking for ways to further promote Turkish art internationally by developing global collaborations and cultural projects. In niche areas like the Bosphorus Cigar Club,
I aim to create communities where people can unite around shared tastes, share experiences, and foster lifestyles. I plan to focus on projects that genuinely bring people closer together and improve their quality of life.
What kind of change would you like to see the SOTL Global Movement bring to the global cigar community?
Cigar culture is truly a lifestyle, and this lifestyle can serve as a powerful bridge that unites people from different geographies and cultures. I hope that the SOTL Global Movement strengthens these connections, ensures the preservation of traditional knowledge, and passes it on to future generations.
Susan Smallwood
A Journey of Bold Reinvention
Susan Smallwood’s journey into luxury is anything but ordinary –and that’s exactly how she wants it. In March 2020, Susan hosted her first event at a new caviar lounge in Ft. Lauderdale.
That moment lit a spark that would redefine her career. She soon became an affiliate for a West Coast caviar brand –but a chance encounter with two gentlemen in Washington, D.C., pushed her even further: she decided to launch her own caviar line, LaGrandeCaviar. Ooh la la!
Dr. Anastasia Psomiadi
BUILDING A LEGACY
By blending LaGrandeCaviar into her events company, Grandiosity Events, Susan created a brand that doesn’t just deliver caviar –it delivers an unforgettable experience. Each year, she hosts the celebrity-studded Charity Polo x Jazz event just outside D.C., weaving luxury, culture, and purpose into one dazzling celebration.
Along the way, Susan realized something deeper: she wanted to expand the image of who luxury belongs to. While building her brand, she noticed the lack of representation of people of african american in the caviar space –and made it her mission, in her words, “to change the complexion” of luxury.
For Susan, LaGrandeCaviar isn’t just about indulgence –it’s about empowerment, “I started my brand at age 55,” she shares proudly. “You’re never too old and it’s never too late to reinvent yourself. Believe in yourself and love yourself. I invested in myself, and the rewards are paying off.”
Today, Susan finds herself in rooms with millionaires and billionaires –but it’s her story that inspires them. As the first african american woman with a caviar brand, she’s making history and creating space for others to follow.
Susan Smallwood.
Susan’s vision extends beyond business, “I want to see more people from all backgrounds and cultures enjoying caviar
A FIRM AND BOLD LOOK TOWARD THE FUTURE
Susan’s journey hasn’t been without challenges. One defining moment came when she presented her caviar aboard a yacht to influential owners –only to see her ideas copied. Still, she stands tall: “It will never erase history that I’m the first african american woman with a caviar brand. Ooh la la!”
Susan’s vision extends beyond business, “I want to see more people from all backgrounds and cultures enjoying caviar,” she says, hoping to open new doors of experience and taste. If she could further her mission, she’d dive into cultural research to help introduce more people to the world of caviar and broaden palates across communities.
Her advice for aspiring entrepreneurs in niche markets is direct and uplifting: “Never let anyone steal your dreams. Keep your eyes on the prize. Stay in faith, even when you don’t see it. Believe it and visualize your arrival. The rewards will eventually pay off!”
Susan, con Carlito Fuente.
A RESILIENT WOMAN
When asked to define herself, Susan gives some unforgettable phrases: LiveLifeGrand Unapologetically with DIVINE Audacity!
Believe in yourself. Love yourself. That’s when the magic happens. She loves when people ask about her journey into the caviar and polo worlds –and she’s open about her past, including the struggles of rebuilding her life after federal prison. Her journey is one of transformation, resilience, and unstoppable passion. Susan Smallwood is here not just to serve caviar –but to serve inspiration. And she’s just getting started.
Websites: Grandiosityevents.com LaGrandeCaviar.com
The Leaf Society
we go further
If you want to go fast, go alone. But if you want to go far, go together,” Michael emphasizes as the guiding mission of his company”.
With years of experience as a tobacconist and a deeprooted passion for the world of premium cigars spanning over two decades, Michael Lewis is a visionary who discovered exceptional boutique products deserving of international recognition.
During a trip to the Dominican Republic, Michael visited countless factories and connected with blenders and aficionados alike. Among them were a pair of skilled rollers who, in their spare time, crafted their own brand of cigars, hoping to start a business.
Michael Lewis.
“Their operation was so small that the only way to distribute their cigars was to personally bring them to events in La Romana and other local areas. They knew their way around tobacco but had no idea how to get their product into the hands of enthusiasts.”
This situation wasn’t unique to just a few producers—it was widespread. Back in Chicago, Michael was determined to find a solution, driven by the belief that it was unfair for such high-quality cigars to remain confined to the island.
Thus, with the mission to empower these businesses through streamlined solutions that ensure regulatory compliance, timely deliveries, and more efficient shipping and payment processes, The Leaf Society was born. “By handling everything, we allow our clients to focus solely on growing their business.”
For Michael, the cigar business is about people seeking enjoyment, and The Leaf Society’s mission is to find exceptional cigars and deliver them into their hands.
HOW DOES IT WORK?
To achieve its goal, The Leaf Society has all the necessary permits for importing its clients’ products and operates stateof-the-art facilities for storage. “When a client has an order, we process it and ensure it reaches its final destination.”
Additionally, The Leaf Society provides a platform for global sales through its website, opening up the market for boutique brands with something exceptional to offer. “You don’t have to travel to the Dominican Republic or Nicaragua—just click on our portal.”
leafsociety1@gmail.com
Iowa Series
Leaf Brothers Cigars: Chris Morrill
Chris Morrill is a passionate entrepreneur and one of the owners of Leaf Brothers Cigars, a prominent cigar lounge located in Waukee and Ankeny, Iowa, offering a sophisticated and comfortable environment for cigar enthusiasts. Chris has dedicated himself to curating a selection of premium cigars that reflect his love for the art. Under his leadership, Leaf Brothers Cigars has gained a loyal following, offering a diverse range of flavors and experiences that cater to both seasoned aficionados and newcomers alike.
Blanca Czebouz
Each location features plush leather seating and provides over 800 cigar varieties. The lounges are equipped with bars serving premium beverages, complementing the rich flavors of the cigars. Additionally, they offer exclusive membership options that include locker storage for personal cigars. This setup makes Leaf Brothers Cigars an ideal destination for those who appreciate fine cigars and a welcoming atmosphere, suitable for both social gatherings and individual.
What inspired you to open a cigar lounge?
I’ve been smoking cigars for over 20 years, and I have wanted to open a lounge since I was in college going to lounges in Denver.
Can you share your journey into the cigar industry?
I started trying to open a lounge back in 2003 when I lived in Colorado. That one didn’t come together, and I tried again in 2008 when I was back in Iowa and that one fell through at the last minute. I ended up working for Pars and Cigars for a handful of years and then David’s Fine Tobacco for a handful of years before we finally got our own shop off the ground in 2018.
What sets your lounge apart from others in the area?
I think cleaner air is probably the biggest differentiator. We’ve put a lot of time, effort and money into cycling air in both of the lounges so that you’re not sitting there bathed in the cloud of smoke the whole time. I also think that our seating is more comfortable, and the vibe of the shop is just more laid back and lounge-like.
What are the biggest challenges you face in running a cigar lounge?
Iowa is a hard place to have a cigar lounge because all the laws are stacked against it. It’s difficult to get a liquor license. You can’t do bring your own bottle. You can’t get a food service license, and the tobacco taxes put a big dent in your cash flow. Additionally rent rates and property tax rates in Iowa are high so for a very low margin industry like cigars it is difficult to eat that much overhead.
How do you select the cigars you offer?
For better or worse most of what we sell in the humidor is the stuff that I think is good. They aren’t all my favorites, but we try to set the best examples from each brand or type. We carry flavored stuff and infused stuff because it’s popular and the rest is all hand selected as we smoke through what is available from each brand.
Can you describe your target customer demographic?
Well, our main demographic is men from 35 to 65 that are upper middle income. We have younger men and older men, richer men and poorer men but that’s kind of the center of the bell curve. We
always welcome women to come in and smoke. There just isn’t a big female cigar population in Iowa like there would be in Florida so females who are there to smoke are rare.
What kind of events or promotions do you host to attract customers?
We tried to run a manufacturer sponsored event once a month where we bring in one of the cigar Brands to Showcase their lineup and do giveaways and prizes and such.
How do you manage inventory, and what factors influence your purchasing decisions?
We currently run a just-in-time inventory and don’t keep a lot of back stock anymore. We used to have significant carry costs for having a couple of hundred boxes in back stock and we have thinned that out so that we don’t have stuff sitting around for months or years eating up cash flow. We also try to order big at the show and other times during the year when the brands offer big discounts or specials so that we can maximize our buying power.
What do you believe is the most important aspect of the customer experience in a cigar lounge?
I think help in the humidor by somebody who knows what they’re doing is the most important part. There are a lot of cigars on the market and having somebody who has the knowledge to dial in what you are looking for and what will fit your palate is the major difference between going to a proper, competent cigar lounge and going to a tobacco and vape shop.
How do you engage with your customers and build a community around your lounge?
We have our events once a month and we have Facebook and Instagram but that is pretty much the extent of our community as it exists outside the shop. Obviously, our main engagement is sitting and talking with people who are regulars in the shop.
What trends are you currently seeing in the cigar industry?
Currently there’s a lot of sweetened and flavored stuff coming out because the
rules from the FDA were more clearly defined so it gave them the opportunity to bring in a lot of new stuff. We are also seeing a continued increase in prices as inflation and tariffs take their toll. There are a lot of inquiries about good cigars under $10 which is a very hard thing to find anymore.
How has the cigar market changed since you opened your lounge?
The number of cigars on the market has definitely increased over the course of the last 7 years. We have lost a lot of casual smokers as economic pressure has priced them out of the hobby.
Can you discuss any regulations or challenges the cigar industry faces?
The tariffs are the big thing right now. Depending on how this shakes out it looks like Nicaragua will end up between 10-18% which will have a price impact at the register of about $2.25 on the average. Since prices have continued to climb that will mean that the average cigar was $10 when we opened in 2018, and it will be around $17 after the tariff hits. A 70% increase in 6 years is a bitter pill to swallow.
What are some of your personal favorite cigars, and why?
My go-tos tend to change every month or so but I usually have Foundation cigars (Olmecs, Tabernacles or Aksum) in the mix, Liga Privada, Dunbarton (Meat Lovers, Brulee, Sobremesa), Plasencia (Alma Fuerte, Fuego) and Crux (Bull & Bear, Epicure). These companies are all making top notch cigars and getting really good, deep, flavorful wrappers.
Do you have a specific ritual or routine you follow when enjoying a cigar?
Ha, I don’t, I know a lot of guys only use matches or only V-cut or whatever their deal is. I have been smoking for so long and have smoked so many cigars (probably over 20,000 at this point) that I don’t really get too hung up about it. I will slice the cap off with a pocketknife or punch it with a ballpoint pen if I don’t have a proper cutter with me. I have lit them on an electric stove, with a bic and with a branch from a campfire. The smoking experience is more about how good the tobacco is and how well it was rolled and less about how it is cut and lit.
I think cleaner air is probably the biggest differentiator. We’ve put a lot of time, effort and money into cycling air so that you’re not sitting there bathed in the cloud of smoke”.
Don’t get pigeonholed up front on flavored cigars or mild cigars. Get 4-5 good cigars across the spectrum and find out what you like”.
What advice would you give to someone new to cigar smoking?
Don’t get pigeonholed up front on flavored cigars or mild cigars. Get 4-5 good cigars across the spectrum and find out what you like. One flavored, one mild, one medium on the leather and wood scale, one Medium on the earth and cocoa scale, one heavy, and see what you like.
We have several guys who do this and find out they are in the medium leather or medium cocoa part of the spectrum. If they hadn’t tried them all they probably would have smoked flavored or mild for years before they found out that wasn’t their preference.
What are your goals for the lounge in the next 5 to 10 years?
I would like to move both locations into standalone buildings that we own. Having neighbors or a landlord puts you at risk and I would like to eliminate that risk.
Are there any plans for expansion or new offerings in the future?
Other than the new buildings we may consider opening one more location in a suburb of the area that has the population and volume and is currently underserved.
What legacy do you hope to leave with your cigar lounge?
I would mostly just like to see it outlive me. I hope 100 years from now the Leaf brothers’ brand still exists.
If you could host any celebrity or historical figure in your lounge, who would it be and why?
At the moment, Trump, this country is in a precarious place, and I would like to sit down and talk to him about his plans and goals and maybe be able to offer some perspective from the peasant class that may influence the direction his administration is going to take the economy.
The Evolution of an Iconic Brand...
The Woman Behind Johnnie Walker’s Black Ruby
Gonzalo Romero
In today’s spirits industry, brands have come to understand that master blending isn’t just a man’s craft. In fact, women often excel in this role –bringing a heightened ability to distinguish aromas, flavors, and hues, resulting in spirits that stand among the finest creations of any master blender, past or present.
A prime example is Johnnie Walker’s Black Ruby, crafted by Emma Walker, the brand’s first female Master Blender. This expression breaks away from the house’s traditional profile, offering a non-agestatement Scotch at 40% ABV, where the true focus lies in its bold and distinctive tasting notes.
The smoke-colored bottle, paired with its deep ruby label, mirrors the whisky’s rich character. What makes it truly intriguing is its complex cask blend: Pedro Ximénez sherry (for luscious sweetness), Oloroso sherry (adding nutty depth), Bourbon casks (lending vanilla and spice) and Red wine casks (contributing berry richness).
Adding to its mystique is a hidden single malt from Diageo’s “Secret Distillery” or Roseisle, a modern Speyside distillery that represents the next generation of Scotch whisky production. (But that’s a story for another article…)
On the palate, Black Ruby delivers a fruitforward Scotch with elegant sweetness, its deep reddish hue a testament to its multi-cask maturation. It’s daringly different –offering subtle smoke on the nose, followed by layers of blackberries, plums, and honey, all wrapped in a smooth, mellow intensity. This versatility makes it perfect neat, on the rocks, or as the star of a bold cocktail.
In closing, Johnnie Walker’s Black Ruby presents an enticing proposition –a whisky with bold, adventurous notes that can be enjoyed in various ways among friends. What makes it truly special is recognizing it as the product of the brand’s evolution in the whisky world, now being shaped by the skilled hands of a female master blender.
What are your thoughts? Share your impressions! And remember: “Gratitude is an expression that magnifies happiness and invites success.”
@gorosacigar
