C-Store Connect January 2025 Edition by HRAGroupInc

Expansion per indicating engagement and stores.

14 AI for Inventory Management

So, why should you care about AI? The answer lies in one of the biggest challenges of running a c-store.

Editor’s Note

Welcome to the inaugural issue of our magazine – a publication designed with you, the convenience store owner, at its heart. Whether you are managing a single store or a growing network of locations, this magazine is here to be your partner in navigating the unique challenges and opportunities of this dynamic industry.

Our mission is simple: to provide insights, updates, and inspiration to help you thrive in today’s ever-evolving market. Inside these pages, you’ll find practical business strategies, updates on industry trends, and stories of innovation from the biggest players in the field. But beyond that, we aim to support you on a deeper level.

This issue is all about helping you strike a balance. From exploring the latest trends and technologies to sharing strategies for adapting to shifting customer expectations, our goal is to equip you with the tools to not only navigate the future, but to thrive in it.

Being a business owner is no small feat. It’s a journey that demands constant adaptation, sharp decision-making, and the ability to balance it all while still living a fulfilling life. That’s why we’re also dedicating space in each issue to focus on work-life balance, personal growth, and building a strong, supportive community of like-minded professionals.

This magazine is more than just a collection of articles – it’s a tool to help us create a culture of collaboration and shared success. We want to celebrate the wins, learn from the setbacks, and tackle the road ahead together. Your success is our success, and we’re honored to play a part in your journey.

Thank you for joining us on this exciting new adventure. Let’s dive in and shape the future of convenience together.

Warm regards,

Editor-in-Chief

2025 Snack Trends

As we step into 2025, snack aisles in convenience stores are bustling with more options than ever.

INDUSTRY EXPANSION & GROWTH

The convenience store industry in the United States is experiencing a notable resurgence,

marked by both an increase in store counts and robust sales figures. This growth is driven by strategic expansions from major chains and a significant rise in single-store operators, reflecting the sector’s adaptability and resilience.

In the latest data, there are 152,396 convenience stores operating across the U.S., a 1.5% increase from the previous year, reversing a prior four-year decline. This growth is largely attributed to the addition of 1,087 single-store operators, bringing their total to 90,423, which constitutes 60.2% of all convenience stores nationwide.

In terms of sales, the industry achieved a record $859.8 billion in total sales in 2023, with in-store sales contributing $327.6 billion. The average customer spend per visit rose by 3.7% to $7.80, indicating increased consumer engagement and spending within convenience stores.

Several prominent convenience store chains are spearheading expansion efforts:

Wawa’s Strategic Growth in the Southeast

Wawa, a prominent convenience store chain, has embarked on an ambitious expansion into the Southeastern U.S. The company began construction on its first two Georgia stores in Brunswick and Jesup, with plans to open 26 locations in southern and coastal Georgia over the next five to eight years, averaging three to four new stores annually. This deliberate approach underscores the importance of thorough market analysis and community engagement when entering new regions.

ExtraMile’s Rapid Expansion

ExtraMile, a collaboration between Chevron and Jacksons Food Stores, aims to double its store count to over 2,000 by 2029. The brand is extending its footprint into new markets across the Southeast, including Louisiana, Mississippi, and Georgia, with plans to enter Florida next. This aggressive growth strategy highlights the potential benefits of strategic partnerships and brand extensions in scaling operations.

Nouria’s Acquisition of Enmarket

In a significant move, Nouria, a leading convenience store chain in the Northeast, signed

a definitive agreement to acquire Enmarket, a prominent retailer in the Southeast. This acquisition enables Nouria to serve new markets while maintaining its commitment to customer experience. For store owners, this illustrates how mergers and acquisitions can facilitate rapid market entry and expansion.

7-Eleven’s Strategic Closures and Focus Shift

Conversely, 7-Eleven plans to close 444 underperforming stores in the U.S. and Canada, representing about 3% of its North American locations. This decision is part of a broader strategy to streamline operations and concentrate on high-quality food offerings, responding to changing consumer preferences and economic pressures. This approach emphasizes the necessity of adaptability and customer-centric offerings in sustaining growth.

Casey’s General Stores

In a significant move to strengthen its presence in the Southern U.S., Casey’s acquired 198 CEFCO Convenience Stores from Fikes Wholesale for $1.2 billion. This acquisition, primarily in Texas, is expected to enhance Casey’s footprint and operational scale.

Alimentation Couche-Tard

The Quebec-based operator has made a sub -

stantial bid to acquire Seven & I Holdings, the parent company of 7-Eleven. If successful, this acquisition would create a global retail giant with sales around €135 billion, significantly impacting the convenience store landscape.

HRA Group expands into Florida and Virginia HRA Group is making significant strides in its growth strategy by expanding its operations into Florida and Virginia, marking an exciting milestone for the company. This expansion underscores HRA Group’s commitment to serving convenience store owners with unparalleled resources, expertise, and innovative solutions. By entering these key markets, HRA Group aims to enhance its regional presence and provide its signature support to a broader network of retail partners. This move not only reflects the company’s forward-thinking approach but also positions it as a stronger ally for the evolving needs of the convenience store industry.

Outlook for Independent Operators

The increase in single-store operators highlights the opportunities within the convenience store sector for independent entrepreneurs. These operators now represent over 60% of the industry, underscoring the viability of small-scale operations in this market.

For both new and existing independent store owners, the current industry trajectory offers a favorable environment for growth. By focusing on community engagement, personalized customer service, and adapting to emerging consumer trends, independent operators can effectively compete and thrive alongside larger chains.

The U.S. convenience store industry is on an upward trajectory, with expansion driven by both major chains and a growing number of independent operators. This dynamic environment presents ample opportunities for all players to innovate and grow, ensuring that convenience stores remain a vital and evolving component of the retail landscape.

People Will Drive Miles For Their Favorite Fried Chicken

REVOLUTIONIZING THE CHECKOUT PROCESS

A Case for Self-checkout Kiosks and

In today’s fast-paced world, customers value speed and efficiency more than ever. For small convenience store owners, adopting self-checkout kiosks and contactless payment systems can be a game-changer. These technologies, once thought to be the domain of big retail chains, are now accessible, affordable, and incredibly beneficial for single-location and small multi-location operators.

Here’s why making the switch could be a smart investment for your business:

1. Increased Customer Satisfaction

Customers love convenience, and self-checkout kiosks or mobile payment options deliver just that. These technologies reduce wait times, especially during peak hours, ensuring a smoother shopping experience. For customers grabbing a quick snack or drink, every second counts, and a streamlined checkout process can turn a one-time visitor into a regular customer.

Customers love convenience, and self-checkout kiosks or mobile payment options deliver just that.”

2. Labor Savings Without Sacrificing Service

Finding and retaining reliable staff can be a challenge, especially for smaller store owners. By integrating self-checkout kiosks, you can allocate fewer resources to

and Contactless Payment

the checkout counter, freeing up employees to focus on tasks like stocking shelves, maintaining store cleanliness, or assisting customers on the floor. This shift not only saves money on labor but also enhances the overall in-store experience.

According to a study by the National Retail Federation, stores that implemented self-checkout reduced operational costs by up to 20%, while still maintaining a high level of customer satisfaction.

3. Attracting a Broader Customer Base

Contactless payments have rapidly become a preferred option for many shoppers, especially younger demographics. In fact, over 85% of U.S. consumers used some form of contactless payment in 2023, according to research from Statista. By offering modern payment options, you position your store as forward-thinking and accessible to tech-savvy customers.

Implementing these technologies might seem daunting, but the process is more approachable than you might think. Here are a few steps to help you get started:

Start Small

Invest in one or two self-checkout kiosks

Promote your new checkout options with in-store signage or a social media post.”

rather than overhauling your entire checkout process. This allows you to test the system, train your staff, and gather customer feedback without a significant upfront commitment.

Choose Scalable Solutions

Many technology providers offer affordable self-checkout and contactless payment systems designed for small businesses like yours. Look for options with low monthly fees and minimal setup costs that can grow with your business.

Train Your Team

While these systems are designed to be intuitive, proper training ensures your staff can assist customers with ease. A well-trained team can address technical issues quickly, minimizing downtime and customer frustration.

Highlight the Benefits to Customers

Promote your new checkout options with in-store signage or a social media post. Emphasize the speed and ease of use to encourage adoption and build excitement among your customer base. While the upfront cost of implementing self-checkout kiosks or upgrading to contactless payment systems may seem significant, the long-term benefits far outweigh the investment. These systems reduce labor costs by streamlining operations, increase customer satisfaction and loyalty, and position your store as modern and customer-focused.

As more consumers expect these technologies, early adopters will have a competitive edge in the market. Even for smaller convenience store operators, the move toward automation and modern payment systems is no longer a luxury – it’s a necessity.

VENDOR UPDATES ARABICA COFFEE PRICE SETS RECORD HIGH ON SUPPLY CONCERNS

Arabica coffee prices hit their highest ever level on global supply worries, beating a prior record set in 1977.

Continuous arabica coffee futures on the ICE rose 4.1% to $3.44 a pound at 1335 GMT, having reached as high as $3.48 earlier in the session. This exceeds the prior record of $3.356, set in 1977.

Arabica coffee futures are up more than 83% in the year-to-date on concerns over the 2025 harvest in Brazil. The South American producer had its worst drought in 70 years in August and September, swiftly followed by heavy rains in October.

Despite good coffee flowering due to the recent rains, there are concerns the flowers might not attach to the branches, which could lead to production losses in the next season.

On Tuesday, top coffee trader Volcafe cut its 2025-2026 production outlook by nearly 25% to 34.4 million bags of arabica beans, pointing to a fifth consecutive year of deficits. This represents a cut of nearly 11 million bags from the September estimate, according to a Bloomberg report.

Several soft commodities have surged in the year-to-date on drought and high temperatures in major producers, along with a global reliance on supplies from relatively few regions and countries, Saxo Bank’s Ole Hansen said.

Arabica alternative robusta coffee is up nearly 80% in the year-to-date to $5,471 a ton on a challenging growing season in top-producer Vietnam, where dryness in the growing period was followed up by heavy rains at harvest time. Cocoa has more than doubled to $10,450 a metric ton in the year to date.

Production of soft commodities has struggled to meet rising demand, with both coffee and cocoa grown in a narrow tropical band. This concentration makes soft commodities particularly vulnerable to adverse weather conditions--particularly in coffee powerhouses Brazil and Vietnam, which account for around 56% of global production, Hansen added.

Coca-Cola

Following the discontinuation of Coca-Cola Spiced in September 2024, the company plans to introduce a new flavor in early 2025. No details yet.

Coca-cola is introducing Barrilitos, a popular Mexican soda brand, to select US states for the first time. Starting in November 2024, flavors such as Mandarina, Ponche de Frutas, Manzana, and Pina will be available in California and Texas, with plans to expand to Oklahoma and Nevada by early 2025.

PepsiCo

PepsiCo has agreed to acquire Siete Foods, a Mexican-American food company known for products like grain-free tortilla chips and taco seasonings, for $12 billion. This acquisition aims to enhance PepsiCo’s multicultural food offerings, with the transaction expected to close in the first half of 2025.

Lays

Lay’s has relaunched its “Do Us A Flavor” contest, inviting consumers to submit new chip flavor ideas. Entries are open until February 21, 2025, with the winning flavor expected to hit stores in April 2025. The grand prize winner will receive $1 million.

Frito-Lay

Frito-Lay’s brand, Walkers, has introduced new chickpea-based versions of Wotsits and Monster Munch crisps. These snacks are designed to be healthier alternatives, containing less than 100 calories per bag and 25% less salt. This initiative aligns with Walkers’ goal to have 50% of its sales come from non-HFSS (high in fat, salt, and sugar) snacks by 2025.

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AI FOR INVENTORY MANAGEMENT

Artificial intelligence has been a buzzword for years, conjuring images of futuristic robots and science fiction dreams. But today, AI is no longer a concept of the future -- it’s here, it’s practical, and it’s transforming businesses of all sizes. For convenience store owners, AI is proving to be a powerful tool, especially in the complex world of inventory management. While the idea of incorporating AI into your business might seem intimidating, it’s worth understanding how it can simplify operations, save money, and give you more time to focus on what matters most.

The roots of AI can be traced back to the mid-20th century, when computer scientists began to imagine machines that could simulate human intelligence. Early developments were exciting but limited by the technology of the time. Fast forward to today, and advancements in computing power and data analysis have brought AI into our everyday lives. From virtual assistants like Siri and Alexa to the algorithms that recommend what to watch on Netflix, AI is woven into how we interact with the world. And now, it’s revolutionizing how businesses operate, including how they manage their inventory.

So, why should you care about AI? The answer lies in one of the biggest challenges of running a c-store: balancing inventory. Keeping the right products on the shelves is a delicate dance. Stock too much and you risk tying up money in unsold goods. Stock too little and you miss out on sales and risk disappointing loyal customers. This balancing act becomes even more complicated as consumer preferences shift rapidly and the cost of goods continues to rise.

AI takes the guesswork out of inventory management. By analyzing data–like past sales, seasonal trends, and even weather patterns – AI systems can predict exactly what products you’ll need and when. For example, if your store typically sees a spike in bottled water sales during a summer heatwave, AI can forecast that demand and ensure you’re stocked up before temperatures rise. It’s preparation powered by data.

Some business owners might hesitate to adopt AI, worrying it’s too expensive or complicated. But the truth is, AI tools have become much more accessible. Many software solutions are designed specifically for small businesses, offering straightforward interfaces and affordable pricing. Plus, these systems don’t replace your judgement – they enhance it. AI isn’t about handing

over control; it’s about giving you better insights so you can make smarter decisions.

Looking ahead, AI’s role in convenience stores is only set to grow. Imagine systems that not only predict inventory needs but also automate reordering, saving you even more time. Picture tools that analyze customer preferences in real time, allowing you to adjust your stock to meet demand. These capabilities aren’t just for the big chains – they’re becoming increasingly accessible to independent store owners, leveling the playing field.

If you’re wondering how to take the first step into AI, start small. Research affordable inventory management systems that incorporate AI, and don’t hesitate to ask questions during demos. The system you’re already using may offer AI incorporation, be sure to ask. Reach out to fellow store owners and ask about their experiences with AI. You might even start by simply tracking sales data more closely to get a feel for the kind of insights AI can offer. They key is to begin exploring – because staying still in a rapidly changing industry is not an option. Embracing this technology doesn’t mean losing control of your business; it means taking control in a smarter way.

AI is no longer a concept of the future-it’s here, it’s practical, and it’s transforming businesses”

2025 MARKET OUTLOOK FOR C-STORE OWNERS

As the convenience store industry looks ahead to 2025, it stands at a fascinating crossroads. The past few years have brought unprecedented challenges, yet they have also illuminated the incredible resilience and adaptability of small to mid-sized C-store owners. With shifting consumer preferences, advances in technology, and evolving economic landscapes, the year ahead promises both challenges and oppor-

tunities for those ready to navigate this dynamic environment.

customers expect more from convenience stores than ever before.”

Reflecting on the last three years, the C-store sector has undergone notable transformations. In 2022, the industry achieved record in-store sales of $287.7 billion, marking a strong recovery after the uncertainties of the pandemic years. Customers increasingly sought convenience, and stores rose to meet that demand with improved product offerings and operational efficiency. However, 2023 presented its own hurdles. Rising inflation, ongoing supply chain disruptions, and evolving consumer habits caused overall industry sales to decline. Yet, amid these challenges, in-store sales continued to grow, signaling a robust demand for convenient retail experiences. By 2024, while sales saw a further slight dip, the average transaction size grew, suggesting that customers were buying smarter, if less frequently.

As 2025 begins, the outlook remains optimistic. Consumer trends and economic shifts are reshaping the way C-store owners approach their businesses, offering exciting new pathways for growth. One of the most significant nationwide trends is the continued evolution of foodservice offerings. No longer limited to pre-packaged snacks and basic drinks, C-stores are elevating their menus to compete directly with quick-service restaurants. Freshly prepared meals, globally inspired flavors, and higher-quality options are driving this shift, attracting customers who value both convenience and quality. The focus on foodservice reflects a broader trend: today’s customers expect more from convenience stores than ever before.

Another transformative trend is the integration of electric vehicle (EV) charging stations. With over 2.4 million EVs now registered in the United States, the demand for accessible charging options is growing rapidly. C-stores are increasingly incorporating these stations, recognizing that EV owners represent a valuable new customer base. While their cars charge, these customers are likely to explore in-store offerings, presenting a unique opportunity for C-stores to extend their reach. This shift also signals a broader commitment within the industry to embrace sustainability and technological innovation.

Technology is playing an even larger role in reshaping the C-store experience. The rise of cashierless stores is one example, with major retailers experimenting with systems that allow customers to grab items and go, bypassing traditional checkout lines. These innovations are designed to enhance customer convenience while streamlining operations. Although the rollout of such technologies remains in its early stages, it offers a glimpse into a future where C-stores can serve customers faster and more efficiently than ever before.

Meanwhile, health and wellness continue to influence consumer choices in profound ways. In-store shelves are being stocked with products that cater to health-conscious shoppers, from organic snacks to low-sugar beverages. This shift reflects broader societal trends as consumers seek options that align with their personal health goals. Interestingly, while traditional indulgent snacks remain a staple, the demand for “better-for-you” products is driving significant changes in how stores curate their offerings. This delicate balance between indulgence and health is becoming a defining characteristic of the modern convenience store.

In the Southeastern United States, these national trends are taking on unique regional flavors. This part of the country,

Technology is playing an even larger role in reshaping the C-store experience.”

known for its hospitality and thriving tourism, presents distinct opportunities and challenges for C-store owners. The region’s population continues to grow, particularly among younger demographics. These customers bring with them expectations shaped by their tech-savvy lifestyles and diverse tastes. Stores in the Southeast are increasingly catering to this younger audience by adopting modern technology and expanding product lines to include global and specialty items.

Tourism also plays a significant role in shaping the market in the Southeast. The steady influx of visitors drives demand for convenience items tailored to travelers, including grab-and-go meals, travel-friendly packaging, and regional specialties. For C-store owners in this area, understanding the needs of both local and transient customers is essential to

Source: NACS Magazine February 2024

staying competitive.

At the same time, the Southeast’s susceptibility to severe weather presents unique challenges. Hurricanes and other natural disasters often disrupt supply chains and require stores to operate with heightened flexibility and preparedness. Over the years, C-stores in this region have developed strategies to manage these disruptions, further showcasing the resilience and ingenuity that define the industry.

Looking ahead, the industry’s trajectory remains promising. While challenges such as fluctuating fuel prices, economic pressures, and competition from online retailers persist, C-store owners have proven their ability to adapt and thrive. The ongoing shift in consumer behavior—where convenience,

quality, and personalization intersect—positions the industry for continued success. Whether through technological adoption, innovative product offerings, or a commitment to understanding their customers, C-stores are poised to remain indispensable fixtures in the retail landscape.

For small to mid-sized C-store owners, especially those in the Southeast, the outlook for 2025 is one of opportunity. By recognizing the broader trends shaping the industry and the unique dynamics of their local markets, these business owners can position themselves for growth and resilience. As the year unfolds, the convenience store industry will continue to evolve, demonstrating once again that its greatest strength lies in its ability to adapt to the needs of the communities it serves.

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Pepperoni

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Cheesy Garlic Bread

SUSTAINABILITY IN CONVENIENCE RETAIL

TURNING GREEN INITIATIVES INTO GROWTH OPPORTUNITIES

The concept of sustainability has grown far beyond a buzzword—it’s now a cornerstone of consumer expectations and business strategy. For convenience store owners, embracing sustainable practices isn’t just about “doing the right thing.” It’s a smart business decision that can attract eco-conscious customers, reduce operational costs, and future-proof your store for an evolving market.

Let’s explore how sustainability is reshaping convenience retail and how store owners can leverage green initiatives to grow their business.

Why Sustainability Matters in Convenence Retail

Today’s consumers care deeply about the environmental impact of the businesses they support. According to a recent NielsenIQ study, 73% of global consumers say they would change their consumption habits to reduce their environmental footprint. This shift in priorities has led to growing demand for retailers, including convenience stores, to adopt sustainable practices.

For store owners, the benefits of sustainabili-

ty go beyond appealing to customers. Reducing energy consumption, minimizing waste, and sourcing eco-friendly products can lead to significant cost savings over time. Additionally, many sustainable initiatives come with government incentives or grants, making the transition more affordable than ever.

Reducing Waste: A Practical Starting Point

Waste reduction is one of the most impactful areas where convenience stores can implement sustainable practices. Here are a few steps many c-store operators are taking:

Smart Inventory Management: Using AI-driven inventory systems helps reduce food and product waste by optimizing stock levels. Unsold items nearing their expiration dates can be discounted or donated, creating goodwill in the community.

Recycling Programs: Installing in-store recycling bins encourages customers to properly dispose of plastic bottles, aluminum cans, and other recyclable items. Partnering with local recycling programs can enhance the impact of these efforts.

Reusable Packaging: Offering incentives for customers who bring their own reusable cups

or containers can reduce single-use packaging waste. For example, some stores provide discounts on coffee refills for customers using reusable mugs.

Exploring Renewable Energy Options

Energy consumption is a major operational cost for convenience stores, making renewable energy an attractive option for reducing expenses and lowering environmental impact.

Solar Power: Many c-stores are installing so -

lar panels on rooftops or parking structures to generate clean energy. Chains like 7-Eleven and Sheetz have made headlines for their renewable energy commitments, showcasing how even small stores can follow suit.

LED Lighting: Transitioning to LED lighting is a cost-effective way to reduce energy consumption. LEDs use up to 75% less energy and last significantly longer than traditional bulbs.

Energy-Efficient Equipment: Upgrading to energy-efficient refrigeration systems, HVAC units, and cooking appliances not only cuts energy costs but may also qualify for rebates or tax incentives.

Sustainable Product Offerings

Today’s consumers are actively seeking out

eco-friendly products, providing an opportunity for convenience store owners to diversify their inventory.

Plant-Based and Organic Snacks: Stocking items like plant-based protein bars, organic chips, or sustainably sourced beverages can attract health-conscious, eco-aware shoppers.

Local and Sustainable Brands: Partnering with local suppliers or stocking products from sustainable brands reduces the environmental impact of transportation and supports the community.

Compostable and Recyclable Packaging: Offering products with compostable or recyclable packaging aligns with consumers’ sustainability goals and positions your store as an eco-friendly option.

Adopting sustainable practices doesn’t have to be overwhelming or require a complete transformation of your business overnight. The key is to start small, focusing on changes that align with your store’s immediate goals and budget. For instance, simple waste reduction strategies, such as introducing recycling bins or optimizing inventory to minimize unsold products, can make a noticeable difference without significant upfront costs. Gradual investments in renewable energy options— like upgrading to LED lighting—can reduce electricity bills and are relatively inexpensive to implement.

Another way to make an impact is by introducing a small selection of sustainable products, such as eco-friendly snacks or beverages with recyclable packaging. You don’t need to replace your entire inventory at once; instead, start with a handful of items that align with customer preferences and expand your offerings as demand grows. These incremental changes not only help the environment but also make the shift toward sustainability more manageable for your business.

Sustainability isn’t just good for the planet— it’s an investment in the long-term success of your business. By integrating eco-friendly practices, you have the opportunity to attract a growing segment of environmentally conscious consumers who are actively seeking out businesses that share their values. Beyond customer appeal, sustainable practices can also lower operational costs. Reducing energy consumption, cutting down on waste, and adopting renewable energy solutions often lead to significant savings over time.

Additionally, a commitment to sustainability strengthens your store’s brand image. Customers are more likely to view your business as forward-thinking, community-oriented, and responsible when you take steps to minimize environmental impact. This positive perception not only fosters customer loyalty but also sets you apart from competitors. By embracing sustainability, you’re not just contributing to a healthier planet—you’re building a resilient, profitable business ready to thrive in a future where green practices are the norm.

LEVERAGING DATA FOR BUSINESS GROWTH

In today’s rapidly evolving retail landscape, data analytics has become a vital tool for convenience store owners aiming to enhance operations, understand customer behavior, and drive business growth. By leveraging data-driven insights, store owners can make informed decisions that lead to optimized inventory management, personalized marketing strategies, and increased customer loyalty.

Understanding Customer Behavior

Data analytics enables convenience store owners to gain a comprehensive understanding of customer preferences and purchasing patterns. By analyzing transaction data, store owners can identify which products are popular during specific times or seasons, allowing for more targeted stocking and promotional efforts. For instance, a convenience store chain utilized customer segmentation analysis to tailor product offerings to different customer groups, resulting in improved customer satisfaction and increased sales.

Optimizing Inventory Management

Effective inventory management is crucial for minimizing costs and meeting customer

demand. Data analytics provides real-time insights into stock levels, sales trends, and supplier performance, enabling store owners to maintain optimal inventory levels. For example, a mid-sized convenience store chain implemented advanced reporting tools to monitor inventory turnover rates, which helped reduce overstocking and stockouts, ultimately enhancing profitability.

Personalizing Marketing Strategies

Personalized marketing has become a key differentiator in retail. By analyzing customer data, convenience store owners can develop targeted marketing campaigns that resonate with specific customer segments. For example, a leading convenience store chain leveraged data analytics to create personalized promotions based on customers’ purchasing histories, resulting in higher engagement and increased sales.

Implementing Data Analytics

For small convenience store owners, adopting data analytics may seem daunting, but starting with basic steps can yield significant benefits:

Collect Data: Utilize point-of-sale (POS) systems to gather sales data, including product categories, transaction times, and customer demographics.

Analyze Trends: Use spreadsheet software or affordable analytics tools to identify sales patterns, peak shopping hours, and high-demand products.

Make Informed Decisions: Adjust inventory levels based on sales trends, plan promotions around peak times, and tailor product offerings to meet customer preferences.

By embracing data analytics, convenience store owners can transform raw data into actionable insights, leading to more strategic decision-making and sustainable business growth.

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NEW FLAVORS COMING FEBRUARY 2025

Get ready for bold new snacks from Utz Brands! Zapp’s® is introducing Big Cheezy Sinfully-Seasoned™ Pretzel Stix, available February 2025. These crunchy pretzels are loaded with cheddar cheese, sour cream, and Cajun spices, delivering a rich, avorful twist inspired by classic New Orleans tastes. Utz® is also expanding its popular Mixed Minis™ pretzel line with a new Sour Cream & Onion avor, joining fan favorites like Garlic Butter and Mike’s Hot Honey®. Perfectly bite-sized and crafted through a unique baking process, Mixed Minis™ o er the signature crisp and crunch Utz fans know and love.

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2025 SNACK TRENDS INSIGHTS

& INNOVATIONS

gone are the days when ‘healthy’ equaled ‘boring’”

As we step into 2025, snack aisles in convenience stores are bustling with more options than ever. The snack market is no longer just about satisfying hunger—it’s about delivering experiences, aligning with lifestyles, and sometimes even sparking joy. Consumers want snacks that cater to their adventurous palates, align with their health goals, or simply remind them of their childhood. If you’re a convenience store owner, keeping up with these trends is crucial—not just for staying relevant but for boosting those all-important profits.

Let’s dive into what’s hot, what’s not, and what you need to know about the ever-changing snack world.

Chips: Flavor Boldness and Smart Moves

When it comes to chips, it seems the bolder, the better. Spicy, tangy, and unique flavor profiles are all the rage. Why settle for plain old chips when you can have sweet, spicy, and everything in between? Take Utz Brands, for example. They’ve been hitting it out of the park with their latest Mike’s Hot Honey Extra Hot potato chips. That sweetheat combo is exactly what today’s consumers are craving, and it’s a product that could really turn heads on your store shelves.

And then there’s the big news shaking up the snack world: Mars is acquiring the parent company of Pringles and Cheez-Its in a $36 billion deal. Yes, billion with a “B.” This merger isn’t just a power move; it’s also a direct response to the global love for adventurous, international flavors. Whether it’s spicy sriracha or truffle-infused chips, these new lines will likely reflect the bold trends driving chip sales.

What do Watch:

High-impact Flavors: Think chili lime, truffle, and honey-based varieties.

Snack Pairings: Pre-packaged chips with dips are trending, expecially in singl-serve sizes for on-the-go customers.

Healthy Snacks: Better-for-You Options Take Center Stage

Gone are the days when “healthy” equaled “boring.” Today’s health-conscious consumers demand snacks that not only taste great but also offer functional benefits. These are the snacks people grab because they make them feel like they’re making a smart choice (even if they’re indulging just a little).

Have you heard about the rising popularity of functional foods? These are snacks infused with ingredients that go beyond basic nutrition. Functional mushrooms, known for their supposed stress-reducing and energy-boosting properties, are starting to show up in everything from bars to chips. Meanwhile, protein snacks are absolutely dominating. The market for these is projected to hit a whopping $10 billion by 2032. That’s a lot of jerky, granola bars, and yogurt bites!

Stocking your shelves with protein-rich and functional snacks isn’t just about following

a trend—it’s about giving your customers what they want right now.

Candy: Nostalgia Meets Modern Twists

Candy remains a powerhouse in convenience stores, and for good reason: who doesn’t want a little sweetness in their life? But in 2025, it’s not just any candy that’s flying off the shelves. There’s a fascinating balance happening here—customers are drawn to nostalgic favorites while also craving something new and exciting.

Brands are catching onto this and blending the two. Mars Wrigley, for instance, recently introduced M&M’s and Snickers ice cream bars. These take beloved flavors and transform them into something that feels a little indulgent and a lot of fun. These products are perfect for store owners who want to make their frozen section a must-visit.

At the same time, there’s a growing demand for candy with a twist—think global flavors or “better-for-you” options like organic or low-sugar sweets. Your customers might love a classic chocolate bar, but they’ll also appreciate seeing options that reflect their evolving tastes.

What’s Not Working: Products Losing Ground

It’s not all sunshine and rainbows in the snack world. Some traditional offerings are losing their appeal. Snacks with artificial ingredients or plain, outdated flavors are being left behind as customers gravitate towards more adventurous or health-focused options. Convenience store owners are responding by being smarter about shelf space—prioritizing items that align with current trends and cutting back on those that don’t pull their weight.

Flavorful Innovations

Utz is proving itself as a leader in the snack world. At the 2024 National Association of Convenience Stores (NACS) Show, the brand showcased upcoming launches set to hit shelves in February 2025. These include Zapp’s Big Cheezy Sinfully-Seasoned™ Pretzel Stix (because who doesn’t want a cheddar, sour cream, and Cajun seasoning combo?) and new additions like Sour Cream & Onion-flavored Mixed Minis™ pretzels.

What makes these products stand out is their ability to offer something unexpected while staying familiar enough to be comforting. That’s a sweet spot every retailer should aim for.

Looking Ahead

So, what does all this mean for you as a convenience store owner? First, be intentional

about what you stock. Highlighting bold flavors, health-conscious options, and innovative products can help you stand out in a crowded market. Second, pay attention to the numbers—track which products are flying off the shelves and which ones need to be reconsidered.

And don’t forget the power of storytelling. A quick note or shelf tag about why a product is unique can go a long way in driving sales. Whether it’s a local favorite, a new release, or just something with a buzzworthy ingredient, make it easy for your customers to connect with your snack offerings.

2025 is shaping up to be an exciting year for snacks. With a little planning and a lot of awareness, you can position your store to be a go-to spot for customers hungry for the next big thing.

The HRA Foundation is proud to an nounce the continuation of its annual Scholarship Program in 2025, marking the third consecutive year of providing finan cial support to deserving college students. Designed to ease the financial burdens of higher education, this initiative underscores HRA’s commitment to supporting the families of its members while investing in the future of young leaders.

A Commitment to Education

Since its inception, the HRA Foundation Scholarship Program has awarded over $45,000 to 21 outstanding students. In 2025, the Foundation will continue this legacy by offering $2,500 scholarships to 10 students, totaling $25,000 in new awards. These funds are available to any full-time student enrolled at a U.S. college or university for the 2025-2026 academic year, provided they are an immediate family member of an active HRA member.

Key Dates and Details

The application process for the 2025 program opens in **February 2025** and will remain open for submissions for several weeks. Winners will be selected based on a combination of criteria, including academic achievement, personal background, and their responses to an essay prompt. The scholarship funds will be disbursed to recipients by the end of **June 2025**, just in time to prepare for the upcoming academic year.

Applying is straightforward. Applicants

• Basic student and personal information

• Details about their educational and life experiences

• A thoughtful essay submission that reflects their aspirations and achievements

By combining these elements, the HRA Foundation aims to identify students who not only excel academically but also demonstrate a commitment to personal growth and community impact.

A Look Ahead

As the HRA Foundation’s Scholarship Program enters its third year, it continues to grow as a vital resource for HRA families. By the end of 2025, the Foundation will have invested $70,000 in scholarships since the program began, further cementing its role in fostering educational opportunities.

For HRA members, this program is more than just financial aid—it’s a meaningful way to support the dreams and ambitions of their children and grandchildren.

Stay tuned for the opening of the 2025 application window in February, and encourage eligible students to apply! Together, we can help shape a brighter future, one scholarship at a time.

For more information about the HRA Foundation Scholarship Program, visit hrafoundation.com.

HRA Foundation enters its third year of providing financial support to college students through an annual scholarship program.”

5K WALK/RUN SUPPORTING CAMP TWIN LAKES

Camp Twin Lakes is a non-profit organization that provides fully adaptive, medically supportive, and deeply impactful camp experiences to more than 10,000 children and young adults with serious illnesses, disabilities, and life challenges each year.

In support of this mission, the HRA Foundation is excited to announce a 5K Walk/Run event scheduled for September 2025. This event aims to raise funds and awareness for Camp Twin Lakes, ensuring that more children can benefit from their transformative programs.

Participants of all ages and fitness levels are encouraged to join the 5K Walk/Run, making it a family-friendly event that promotes health, community engagement, and philanthropy. Whether you’re an avid runner or prefer a leisurely walk, your involvement will contribute to a meaningful cause.

The HRA Foundation, established in 2016, is dedicated to revitalizing the power of community through various charitable initiatives. By hosting events like the 5K Walk/Run, the foundation channels the core spirit of HRA and the enduring impact of giving.

For more information about Camp Twin Lakes and the upcoming 5K Walk/Run, please visit their official website at www. camptwinlakes.org or www.hrafoundation.com. Details regarding registration, event schedules, and fundraising opportunities will be available as the event date approaches.

Join us in September 2025 to make a difference in the lives of children facing serious illnesses and challenges. Your participation and support will help Camp Twin Lakes continue to provide life-changing experiences for those who need it most.

HRA EVENTS 2025 ANNUAL CHARITY GOLF TOURNAMENT

Get ready for an incredible year with HRA as we bring together community, industry, and philanthropy through a series of dynamic events in 2025! Kicking off the excitement, the HRA Foundation Golf Tournament will tee off on April 25 at the stunning Mirror Lake Golf Club, uniting players and supporters to raise funds for the inspiring Camp Twin Lakes. Golf enthusiasts and philanthropists alike won’t want to miss this chance to make a difference while enjoying a day on the greens.

As the summer heats up, so does the anticipation for the 4th Annual *C-Store Connect Trade Show* on August 28 at the Cobb Galleria Center. Set to be our largest and most impactful event yet, this trade show will bring together industry leaders, innovative vendors, and convenience store professionals from across the country for a day of networking, education, and exploration of the latest trends shaping the industry. Mark your calendars, because this flagship event is one you won’t want to miss!

Then, lace up your sneakers for the *HRA Foundation 5K Walk/Run* on September 20 at Sweetwater Brewing in Atlanta. This lively event promises a mix of fitness, fun, and philanthropy, all in support of Camp Twin Lakes. Whether you’re racing to the finish line or enjoying a casual walk with friends, you’ll be part of a community-driven effort to make a lasting impact.

Throughout the year, HRA will also host a series of regional trade shows in the Carolinas, Alabama, Virginia, and Florida. These smaller, localized events provide valuable opportunities for businesses to connect, share insights, and strengthen ties within their regional markets.

2025 is shaping up to be an extraordinary year of connection, collaboration, and community impact. Join us at these exciting events as we come together to celebrate the heart of HRA and make a difference in the lives of many!

APRIL 25, 2025

C-STORE CONNECT TRADE SHOW

AUGUST 28, 2025

Mark your calendars for the premier convenience store event of the year—the C-Store Connect Trade Show! On August 28, 2025, the industry will converge at the Cobb Galleria Center for the fourth annual trade show, and this year promises to be the most spectacular yet. This isn’t just an event; it’s the epicenter of innovation, opportunity, and excitement for convenience store professionals. With more vendors, more members, a larger show floor, and countless new products, this is your chance to be at the forefront of what’s shaping the future of the industry.

Step into a dynamic showcase featuring cutting-edge products and services, fresh ideas, and game-changing strategies tailored to

help you elevate your business. This year’s expanded show floor will host an unparalleled array of vendors, offering everything from the latest technology solutions to hot new snack trends that are destined to fly off your shelves. Whether you’re looking to discover the next big thing or connect with industry peers, the C-Store Connect Trade Show is the place to be.

And that’s not all—attendees will have the chance to win exciting prizes throughout the event, adding even more energy to an already electric atmosphere. With new products, innovative concepts, and a vibrant community of professionals, this is your opportunity to gain the insights and connections you need to stay ahead in the ever-evolving convenience store industry.

Get the edge—join us on August 28 at the Cobb Galleria Center and experience the event everyone will be talking about. Your business deserves it, and we can’t wait to see you there!

REGIONAL SHOWS

HRA is thrilled to announce its expansion into the Carolinas, Virginia, and Florida, marking an exciting new chapter in its mission to serve the convenience retail community across the Southeast. With over a decade of growth and success, HRA is now bringing its expertise and resources to these vibrant regions by hosting a series of smaller industry trade shows throughout the year. These events are designed to foster connections, share valuable insights, and showcase innovative products and services, all tailored to help convenience store owners thrive. As HRA continues to grow, it remains committed to supporting c-store owners on a larger scale, empowering them to achieve greater success in the years to come. This expansion is a testament to HRA’s dedication to its members and the dynamic industry it proudly serves.

5K WALK/RUN

SEPTEMBER 20, 2025

Happening on September 20, 2025, at the iconic Sweetwater Brewing in Atlanta, this year’s event promises to be bigger, better, and cooler—literally. With its later date, participants can enjoy more comfortable weather as they walk, run, or jog to support the incredible work of Camp Twin Lakes. The fun doesn’t stop at the finish line, either! Stick around for an after-party gathering at Sweetwater Brewing, complete with great vibes, refreshing brews, and exciting raffle prizes—all while helping to create life-changing experiences for children with serious illnesses and challenges. Don’t miss this chance to make a difference and have a blast doing it!

ALABAMA | FLORIDA | GEORGIA | MISSISSIPPI | TENNESSEE

BTC is a family owned distributor of convenience food service products serving the southeast. Today’s business climate is deﬁned by speed, techonologies, and people expecting values besides value. At BTC we aspire to create an outstanding culture for everyone, no matter who they are or what they do for our organization.

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