C-Store Connect Magazine February Edition

C-STORE CONNECT

Labor

Expanding Foodservice capitalizing on dashboard dining

ADAPTING TO CHANGE

a path forward for convenience retailers

28 34 DASHBOARD DINING RETHINKING

THE PRODUCT MIX

FROM OUR EDITOR

Change is the only constant in business—and nowhere is that more evident than in the world of convenience stores. From evolving consumer preferences to challenges in staffing and customer retention, today’s store owners and operators are navigating a fast-paced, ever-shifting landscape. That’s why this issue of C-Store Connect Magazine is dedicated to helping you not just adapt, but thrive, in the face of change.

In this edition, we dive into the strategies that are shaping the modern convenience store. Are you keeping up with what your customers really want? Our article on changing consumer preferences will help you understand how to stay relevant and ahead of the curve. Facing challenges in labor

management? We’ve outlined practical solutions and opportunities to help you build a resilient workforce. And if you’re looking to deepen customer loyalty, we explore how the right loyalty programs can turn occasional shoppers into long-term advocates for your business.

As we step into spring, this season of renewal presents the perfect opportunity to refresh not just your store, but your business strategy. Warmer temperatures bring an increase in foot traffic, and with that comes a golden opportunity to drive sales through seasonal promotions, outdoor merchandising, and impulse purchases. From grab-and-go snacks to chilled beverages and fresh food options, we explore the products and strategies that will help you make the most of the busy season ahead.

Sustainability is also top of mind this month, with Earth Day (April 22) serving as a timely reminder that going green isn’t just good for the planet—it’s good for business. Consumers are increasingly drawn to eco-friendly packaging, energy-efficient stores, and sustainable sourcing. This issue will show you how small changes—like LED lighting upgrades, waste reduction initiatives, and offering reusable products—can enhance your store’s reputation while lowering operating costs.

But success in the convenience store industry isn’t just about keeping up with trends—it’s about staying ahead of them. That’s why we’re diving into emerging technologies and innovative marketing strategies that can help future-proof your business. Whether it’s mobile ordering, digital loyalty programs, or AI-powered inventory management, we’ll help you explore the tools that can streamline operations and enhance customer experiences.

At C-Store Connect Magazine, our mission is simple: to provide you with the insights and tools you need to stay competitive in this dynamic industry. Each article in this issue has been carefully curated to offer practical takeaways and fresh perspectives that you can put into action right away.

Whether you’re just starting your journey or you’ve been in the business for decades, we believe there’s always room to grow, innovate, and succeed. Let us be your guide as you navigate the road ahead.

Here’s to embracing change and driving your business forward!

Warm regards, Editor-in-Chief, C-Store Connect Magazine

THE POWER OF COLLECTIVE

COVERING THE SO

We are one of the fastest growing convenience store retail associations, representing thousands of retailers and an ever increasing number of major vendors. Our members get exclusive access to discounts, incentives, and rebates while our vendors get an opportunity to build brand equity and loyalty. Store owners gain the power of a group with a single representative that communicates on their behalf. Our members put more money in their pockets! Become a member and utilize the collective bargaining power of our HRA family.

Community & Partnership

We represent more than 5,000 retailers and 45 major vendors. You will have us behind you as a representative that will communicate on your behalf.

Why Choose Us

Our focus is your success!

Gain bulk buying power, discounts, and rebate programs and you will see savings roll in every quarter. There is no cost to join.

Operate your business with a robust partnership giving you access to savings, services, and a team helping you operate a more profitable and seamless c-store. Ensure you are operating with the highest gross profit possible by partnering with us. If you don’t save, we don’t earn.

Through our partnership with vendors you gain access to the power of collective bargaining! Amazing pricing and deals are no longer only for large chains.

ADAPTING TO CHANGING CONSUMER PREFERENCES

A PATH FORWARD FOR CONVENIENCE RETAILERS

The convenience store industry is undergoing a transformation as modern consumers demand healthier, more sustainable options. For independent store owners, this presents an opportunity to evolve and thrive. The shift toward health-conscious consumerism is not a fleeting trend but a response to deeper societal changes—rising health awareness, environmental consciousness, and the influence of younger generations seeking transparency and wellness-oriented products. Convenience stores, historically associated with quick and indulgent purchases, now have a chance to redefine their role in communities by aligning with these preferences.

THE FORCES BEHIND CHANGING CONSUMER PREFERENCES

Consumer preferences are changing because of several converging forces. First, health awareness is at an all-time high, with a growing body of research and media coverage emphasizing the links between diet, wellness, and longevity. Many consumers now scrutinize labels for added sugars, artificial ingredients, and allergens, making informed choices about what they consume.

Second, environmental concerns play a pivotal role. Shoppers increasingly understand that their food choices impact the planet. According to NielsenIQ, 73% of global consumers say they would definitely or probably change their consumption habits to reduce environmental impact. Convenience stores can tap into this sentiment by offering products with sustainable packaging or ethically sourced

ingredients.

Lastly, younger generations, particularly Millennials and Gen Z, are reshaping retail trends. These demographics favor products that align with their values— whether that means plant-based alternatives, beverages infused with functional health benefits, or snacks with clean-label claims. Their preference for authenticity and innovation has prompted a significant shift in how retailers stock their shelves.

THE CONVENIENCE STORE CHALLENGE

While many larger retailers and grocery chains have quickly adapted to these shifts, convenience stores have often lagged behind. Historically, these stores focused on traditional packaged goods,

sugary snacks, and carbonated beverages. However, this model no longer appeals to a growing segment of consumers who seek better-for-you options.

One challenge lies in perception. Convenience stores are still seen by some as a last resort for healthy eating, a notion that must change if they want to compete with modern grocery outlets or specialty stores like Whole Foods. Additionally, smaller stores often face logistical barriers, such as limited shelf space and supplier relationships that prioritize bulk orders over diverse product lines.

Despite these challenges, convenience stores are uniquely positioned to succeed. Their local presence and high foot traffic give them the potential to introduce healthier options to consumers in suburban and rural areas where traditional health food stores may not exist.

WHAT OTHER RETAILERS ARE DOING

Larger chains have already embraced health-conscious trends, setting a strong example. Walmart, for instance, has created dedicated health and wellness sections to showcase products like protein-enhanced drinks, low-sugar snacks, and kombucha. Grocery stores have also expanded their fresh food offerings, with some even creating instore restaurants featuring healthy, grab-and-go meals.

Meanwhile, specialty retailers are going further by investing in private-label brands that focus on organic, plant-based, or sustainable options. For example, Target’s “Good & Gather” line has seen immense

popularity among shoppers looking for affordable, healthy alternatives. Convenience stores can learn from these strategies, adapting them on a smaller scale to suit their unique customer base.

OPPORTUNITIES TO LEAD THE WAY

To thrive, convenience store owners must adopt a proactive approach. This involves not only stocking shelves with trendy products but also creating a store environment that champions wellness. For example, a store in an urban setting might prioritize kombucha, plant-based snacks, and ready-made meals with organic ingredients, while suburban locations could benefit from stocking organic juices and grab-and-go salads. In rural areas, hydration options like flavored waters and healthier takes on comfort foods might resonate more deeply with customers. Marketing also plays a critical role. Informative signage that highlights the health benefits of specific products can encourage trial purchases, while social

ANTICIPATING THE NEXT WAVE OF PREFERENCES

Looking ahead, retailers should keep an eye on emerging trends. Personalized nutrition is gaining traction as consumers look for products tailored to their specific dietary needs. Technology-driven solutions, such as apps that recommend products based on health data, could become more prevalent in the coming years. Additionally, sustainability is expected to take center stage, with shoppers demanding even greater transparency about sourcing, production practices, and packaging.

For convenience store owners, staying ahead means not only embracing current trends but also preparing for what’s next. By doing so, they can position themselves as leaders in their communities, meeting customer needs while fostering loyalty and trust.

A BRIGHT FUTURE FOR FORWARDTHINKING RETAILERS

Adapting to changing consumer preferences may seem daunting, but it is also an opportunity to grow. By understanding the forces behind these shifts and taking actionable steps to align with them, convenience stores can redefine their role in today’s retail landscape. Those who embrace change—offering plantbased options, functional beverages, and healthier grab-and-go meals—will not only survive but thrive in the years to come.

CONSUMERS ARE INCREASINGLY SEEKING QUICK, PORTABLE MEALS THAT DON’T COMPROMISE ON TASTE OR QUALITY.

media campaigns can spread the word about new offerings to younger, techsavvy consumers. Seasonal promotions, such as a “New Year, New You” campaign featuring detox beverages and plantbased snacks, can align with broader wellness trends.

ALABAMA | FLORIDA | GEORGIA | MISSISSIPPI | TENNESSEE

CHALLENGES & OPPORTUNITI ES IN LABOR MANAGEMENT

THE CONVENIENCE STORE INDUSTRY, LIKE MANY SECTORS

RELIANT ON HOSPITALITY AND RETAIL LABOR, FACES A CROSSROADS IN WORKFORCE MANAGEMENT.

The challenges are not new but have grown more acute in recent years. High turnover, evolving societal expectations, and generational shifts in attitudes toward work have converged to create a labor crisis that affects not only recruitment but also retention and employee engagement. To remain competitive, convenience store owners must understand these dynamics deeply and implement effective strategies tailored to their unique environment.

THE EVOLVING LABOR LANDSCAPE

For decades, convenience stores have relied on a labor model characterized by high flexibility but often low stability. Historically, these roles attracted younger workers, part-time employees, and those seeking supplemental income. However, turnover rates in the industry have skyrocketed, increasing from 86% in 2013 to 141% in recent years. This churn drains resources as owners repeatedly invest in hiring and training only to lose employees to competitors or other industries.

Adding to the complexity is the shifting demographic makeup of the workforce. Millennials and Gen Z, now the largest generational cohorts entering the labor

market, bring different values compared to their predecessors. These younger workers often prioritize jobs that offer a sense of purpose, flexibility, and opportunities for growth—elements not traditionally associated with convenience store roles. This generational shift is compounded by societal changes, such as the rise of remote work and gig economy platforms, which have reduced the available pool of candidates willing to take on traditional retail roles.

SOCIAL SHIFTS DRIVING LABOR CHALLENGES

The challenges in recruiting and retaining convenience store employees can be traced to broader societal trends. Among these is a notable shift in attitudes toward work itself. For many younger workers, the concept of “working hard no matter the job” has given way to seeking positions that align with personal values and lifestyle preferences. This does not necessarily mean a lack of willingness to work but rather a desire for work to be meaningful, engaging, or at the very least, flexible.

Moreover, generational differences in communication styles and expectations

have created friction in many workplaces. Younger employees often expect immediate feedback, opportunities for collaboration, and a more egalitarian management style. In contrast, older employees and managers may adhere to a more hierarchical approach, leading to misunderstandings and dissatisfaction on both sides.

Finally, there is the reality of competition. While convenience stores once had a steady stream of job applicants, many younger workers are now drawn to gig economy opportunities or roles in tech, e-commerce, or industries perceived as more progressive. This leaves store owners with a shrinking labor pool, forcing them to work harder to attract and retain reliable employees.

THE HIGH COST OF TURNOVER

The financial and operational impacts of turnover in convenience stores cannot be overstated. According to industry estimates, replacing a single frontline employee can cost up to 20% of that employee’s annual salary when factoring in recruitment, training, and lost productivity. Beyond these tangible costs, turnover disrupts team dynamics, erodes customer service quality, and places additional strain on remaining employees, which can lead to burnout and further attrition.

RETENTION: THE FOUNDATION OF LABOR MANAGEMENT

Retention should be at the heart of every labor strategy, as keeping existing employees is far more cost-effective than constantly hiring replacements. For convenience store owners, fostering a positive and inclusive workplace culture is a critical starting point. Employees who feel valued and supported are more likely to remain with an organization.

Managers play a pivotal role in this process. Research from Gallup indicates that employees who have strong relationships with their direct supervisors are significantly more likely to stay with their employer. For convenience stores, this underscores the need to invest in leadership training for managers and supervisors, equipping them with skills in conflict resolution, team motivation, and effective communication.

In practice, this might mean encouraging managers to conduct regular one-onone check-ins with employees to address concerns, celebrate successes, and set clear expectations. Creating pathways for growth, such as promoting highperforming employees into shift leader or assistant manager roles, can also help employees see a future for themselves within the organization.

RECRUITMENT: FINDING THE RIGHT FIT

While retention is critical, recruitment remains an ongoing challenge. Convenience stores must adapt their hiring strategies to appeal to a workforce that values transparency and connection. This begins with crafting clear and honest job descriptions that highlight not just responsibilities but also potential benefits, such as flexible scheduling or opportunities for skill development.

Stores can also look beyond traditional hiring methods. Partnering with local schools or community organizations can help attract younger workers or those seeking to re-enter the workforce. Additionally, leveraging digital platforms like social media allows stores to reach candidates where they spend much of their time. For example, posting short videos showcasing the store environment or featuring testimonials from current employees can humanize the role and make it more appealing.

THE ROLE OF MANAGEMENT IN RETENTION AND ENGAGEMENT

Good management is the glue that holds a workforce together, and this is especially true in high-turnover industries like convenience stores. Managers must balance operational

responsibilities with their role as motivators and problem-solvers for their teams. To succeed, they need the right tools and training.

Leadership workshops, even on a small scale, can make a significant difference. Teaching managers how to effectively delegate tasks, provide constructive feedback, and resolve conflicts can transform the employee experience. Moreover, involving managers in decisionmaking processes—such as which products to stock or how to arrange schedules—can give them a greater sense of ownership and accountability.

OPPORTUNITIES IN TECHNOLOGY AND FUTURE TRENDS

Technology offers convenience store owners new ways to streamline labor management. Scheduling software, for instance, can simplify shift planning and reduce misunderstandings about availability. Tools that allow employees to swap shifts or request time off digitally can also enhance flexibility and reduce frustration.

Looking further ahead, automation may play an increasingly significant role in alleviating labor pressures. While self-checkout systems and inventory management tools cannot replace employees entirely, they can reduce the workload on staff, allowing them to focus on higher-value tasks such as customer service or team leadership.

The labor challenges facing convenience stores are undeniable, but they are not insurmountable. By understanding the societal shifts shaping today’s workforce and adopting thoughtful strategies for recruitment, retention, and management, store owners can build resilient and engaged teams. Success lies not just in hiring the right people but in creating an environment where employees feel valued and supported—a place where they want to stay and contribute.

In the end, addressing these challenges is not just about survival but about positioning convenience stores as employers of choice in an increasingly competitive labor market. By taking action today, store owners can secure a brighter future for their businesses and the teams that drive them.

THE ROLE OF LOYALTY PROGRA MS IN

CUSTOMER RETENTION

In the competitive landscape of convenience retail, fostering customer loyalty is essential for sustained success. Loyalty programs have proven to be effective tools in enhancing customer retention and driving sales growth. This article examines the impact of loyalty programs on convenience stores, supported by data and real-world examples.

THE IMPACT OF LOYALTY PROGRAMS ON SALES AND CUSTOMER RETENTION

Implementing a well-designed loyalty program can lead to significant improvements in customer spending and visit frequency. According to a report by Ipsos, loyalty program mobile app users typically spend upwards of 20% more per month and visit the brand more frequently. In some cases, loyalty program transactions account for 50% of total fuel sales, highlighting the substantial impact on revenue.

Casey’s General Stores, a prominent convenience store chain, has successfully leveraged its loyalty program, Casey’s Rewards, to enhance customer engagement and retention. By offering points for purchases that can be redeemed for fuel discounts, free items, or charitable donations, Casey’s has created a value-driven program that resonates with customers. The integration of the rewards program with Casey’s mobile app allows for personalized offers and a seamless user experience, contributing to increased customer participation and satisfaction.

STRATEGIES FOR IMPLEMENTING EFFECTIVE LOYALTY PROGRAMS

To maximize the benefits of a loyalty program, convenience store owners should consider the following strategies:

Personalization

Tailoring rewards and promotions to individual customer preferences can significantly enhance engagement. Utilizing data analytics to understand purchasing behaviors enables the customization of offers, making them more relevant to each customer.

Ease of Use

Implementing a user-friendly platform, such as a mobile app, facilitates easy access to the loyalty program, encouraging customer participation. A seamless and intuitive interface enhances the customer experience, making it more likely for customers to engage with the program regularly.

Clear Value Proposition

Clearly communicating the benefits of the loyalty program, such as discounts, exclusive offers, or free products, can attract and retain members. Customers are more likely to join and remain active in a program when they perceive tangible value.

Continuous Engagement

Regularly updating the program with new rewards and promotions keeps customers interested and engaged. Introducing limited-time offers or seasonal rewards can create a sense of urgency and excitement, encouraging repeat visits.

Implementing a loyalty program can significantly enhance customer retention and drive sales growth for convenience stores. To ensure success, it’s essential to follow a structured approach. Loyalty programs play a crucial role in enhancing customer retention and driving sales growth in the convenience store industry.

IMPLEMENTING THE RIGHT LOYALTY PROGRAM

Assess Your Business Needs

Determine whether your focus is on increasing visit requency, boosting transaction value, or enhancing engagement and analyze sales data to identify popular products and loyal customer segments.

Research

Loyalty Program Types

Points-based programs allow customers to earn points per purchase, which they can redeem for discounts or free items, making this a simple yet effective model. Tiered programs build on this by offering escalating rewards based on spending levels, encouraging customers to make higher purchases to unlock greater benefits.

Select Appropriate Rewards

When selecting appropriate rewards, consider high-margin products to incentivize purchases while maintaining profitability, and offer discounts or freebies on popular items to drive customer participation and engagement.

Choose

the Right Technology Platform

When choosing the right technology platform, prioritize a user-friendly system that is easy for both customers adn staff to navigate. Select one that offers analytics to provide insights into customer behavior for continuous program improvement, and ensure mobile accessibility to enhance convenience and drive participation.

Train Staff and Launch

Train employees to effectively communicate the program’s benefits and functions, promote it through in-store signage, social media, and email campaigns, and continuously monitor performance, making adjustments based on feedback and results to ensure success.

Loyalty programs play a crucial role in enhancing customer retention and driving sales growth in the convenience store industry. By analyzing customer data and implementing personalized, easy-to-use programs, convenience stores can cultivate a loyal customer base, providing a competitive edge in a crowded market. For independent convenience store owners, adopting a loyalty program can be a strategic move to boost customer engagement and ensure sustained business growth.

Incorporating these strategies can lead to a successful loyalty program that not only retains existing customers but also attracts new ones, ultimately contributing to the long-term success of the convenience store.

Servicing: Northeast, Central Georgia

Daniel Jaramillo: 404.933.3539 | disrtyjaramillo@gmail.com

Servicing: Tennesee, Alabama

Miguel Ochoa: 770.843.6952 | dulmexsnacks@gmail.com

Servicing: Middle Georgia, Forsyth & Below, South Georgia

Emmanuel Arnedo: 305.857.7008 | sales@emdistri.com

Servicing: North and South Carolina

Alberto Galvan: 704.315.9398 | algalvan@gmail.com

HISPANIC SNACK MARKET

A GROWING OPPORTUNITY FOR THE SOUTHEAST!

As the convenience store landscape evolves, one segment is standing out as a major growth opportunity: the Hispanic snack market. With the Hispanic population growing rapidly in the United States—especially in the Southeast—c-store owners have a unique chance to meet the needs of this vibrant and diverse demographic while also appealing to a broader consumer base hungry for bold and authentic flavors.

In this article, we explore the dynamics of the Hispanic market, the rising popularity of Hispanic snacks, and the actionable steps c-store operators can take to position themselves as go-to destinations for this growing audience.

THE SOUTHEAST: A HUB FOR HISPANIC MARKET GROWTH

The Southeastern U.S. has become a hotspot for Hispanic population growth. States like Florida, Georgia, and North Carolina have seen their Hispanic populations increase dramatically in the last decade. For example, Florida alone accounts for over 5.8 million Hispanic residents, making up nearly 26% of the state’s total population. Other states like South Carolina and Tennessee, while smaller in numbers, are witnessing double-digit percentage increases in their Hispanic communities.

Did You Know?

28% 56% 43%

Hispanic consumers account for 19% of the U.S. population but drive 28% of all growth in food and beverage sales.

56% of Hispanic snack consumers say they prefer products that remind them of their cultural heritage.

43% of the U.S. Hispanic population resides in the Southeast, making it a key market for culturally relevant products.

This population growth translates directly into economic impact. The buying power of Hispanic consumers exceeded $2.6 trillion in 2023, a figure that has doubled in just over a decade. This level of spending power means that Hispanic consumers are not just influencing markets—they are redefining them.

For c-store owners, this demographic shift represents a tremendous opportunity. These consumers frequently turn to convenience stores for on-the-go options, and the availability of culturally relevant snacks can significantly influence their shopping choices.

THE CULTURAL SIGNIFICANCE OF SNACKS IN HISPANIC COMMUNITIES

Food plays a central role in Hispanic culture, serving as both a daily pleasure and a connection to heritage. Snacks, in particular, hold a special place in the hearts of many Hispanic consumers. Whether it’s a bag of spicy chips, a tamarind candy, or a sweet and salty churro, these treats evoke a sense of nostalgia and pride.

What sets Hispanic snacks apart is their boldness and diversity. Flavors like chililime, tamarind, queso, and mango with chili dominate this category, offering taste profiles that are both distinctive and irresistible. These flavors resonate not just with Hispanic shoppers but

also with adventurous eaters from other demographics. Younger consumers, in particular, are drawn to the intensity and authenticity of Hispanic snack products.

A BROADER APPEAL

While Hispanic snacks are rooted in cultural tradition, their appeal transcends ethnic boundaries. Products like Takis, a rolled tortilla chip known for its fiery seasoning, and Sabritas, a beloved brand offering traditional Mexican-style chips, are staples in snack aisles nationwide. These brands have broken through the niche market to become mainstream favorites, demonstrating that the demand for Hispanic snacks is growing among all consumer groups.

Data from IRI shows that sales of spicy snacks, a category closely tied to Hispanic products, have grown 16% over the last decade. This growth is driven not only by Hispanic shoppers but also by the broader market’s embrace of bolder, more adventurous flavors. For c-store owners, this dual appeal makes Hispanic snacks a high-impact addition to their inventory.

BUILDING A WINNING STRATEGY

For c-store operators ready to dive into this lucrative market, success requires more than just stocking a few popular items. Here are in-depth strategies to ensure that Hispanic snacks become a cornerstone of your offerings:

1. Diversify Your Inventory

Stock a mix of well-known brands and regional favorites. While mainstream options like Takis, Sabritas, and Lucas appeal to a wide audience, regional and specialty brands like Vero and De La Rosa offer an authentic touch that Hispanic shoppers value.

Pro tip: Work with distributors specializing in Hispanic products to identify emerging brands and trends.

2. Create a Hispanic Snack Zone

Dedicate an aisle or end-cap display to Hispanic snacks. Use eye-catching signage with vibrant colors, bilingual messaging, and cultural imagery to draw attention to the section. Highlighting these products as a distinct category not only helps shoppers find what they’re looking for but also signals your store’s commitment to serving this audience.

3. Pair with Complementary Products

Leverage cross-merchandising opportunities by placing Hispanic snacks near beverages, particularly aguas frescas, flavored sodas, and beers. This encourages shoppers to make additional purchases and enhances the overall shopping experience.

4. Host Sampling Events

Sampling is a powerful way to introduce Hispanic snacks to a broader audience. Host in-store tasting events that showcase new products, offer pairing suggestions, and educate customers about the cultural significance of the snacks.

5. Engage Locally

Partner with local Hispanic community groups to sponsor events, distribute coupons, or co-host cultural celebrations. This not only builds goodwill but also positions your store as a community hub.

The Hispanic snack market is not just a niche—it’s a booming category with staying power. For c-store owners in the Southeast, catering to this segment can boost sales, attract new customers, and position your store as a leader in inclusivity and innovation.

By offering authentic products, creating inviting displays, and engaging with the community, you’ll not only meet the needs of Hispanic shoppers but also tap into a larger trend that’s transforming the snack aisle. In today’s competitive market, staying ahead means recognizing opportunities like this one and taking proactive steps to seize them.

TAQUERIA PROGRAM

Contigo® Taqueria pays homage to fresh Latin cuisine and its many diverse flavors that vary from Mexico and the Caribbean to Central and South America. The flavors are rich and robust, flavorful and as diverse as Latin America itself.

We keep it simple by serving up the best tasting authentic Mexican fare in minutes: Tacos, Burritos, Bowls, Quesadillas and Salads. Of course, we also have plenty of tortilla chips for nachos accompanied by guacamole and salsas. And we didn’t forget delicious churros and flan for a sweet finish to any meal!

Contigo means “With You” in Spanish and we are with you every step of the way in building big profits for you with our Contigo® Taqueria program.

Profitable Programs, Easy to Implement

• No royalty fees

• High quality products from leading manufacturers

• Quality branded ingredients

• Unique spice blends for authentic flavor

• Simple preparation, low labor cost and consistent product

Our Support

• Operations Manual to assist with training and execution of the program

• Recipes for all day parts, or build your own recipes

• Checklists & planograms to help insure consistency whether for one or many stores

• Marketing support and Point of Sale (POS) materials to help drive traffic and sales

• Equipment options for low, medium and high volume stores

• Small wares, disposables and packaging available

• Support and insights from trusted foodservice partners

• Average GPM: 60+%

To learn more about the Contigo Taqueria Program, call your Sales Representative.

PUMP TOPPER - 20"w x 12"h

FEATHER FLAG

GRAND PRIZE

Getaway!

Enter for a chance to

Official Prize Rules:

WIN YOUR DREAM VACATION

HOW TO ENTER:

at the Core-Mark 2025 EXPO!

Visit any of the designated Grand Prize vendors on the show floor and purchase at least $1,000 in pre-selected items. Earn an additional entry* for every $1,000 spent on qualifying Grand Prize items. The winner will be announced at 5:00 PM on the day of the EXPO and will receive a travel voucher valued at up to $7,500!

Prize Restrictions: No cash alternatives or exchanges for prizes. The prize is non-transferable and cannot be resold. Winner is responsible for any taxes, fees, or additional expenses not covered by the prize (e.g., meals, excursions, activities, souvenirs, insurance, etc.). *A maximum of 10 entries will be allowed per qualifying customer.

Travel Dates: Travel must be completed within 12 months from the date of winning the prize.

Travel Documents: The winner is responsible for ensuring they have all necessary travel documents, such as passports, visas, and medical records.

Booking and Travel Arrangements: Travel arrangements will be made by Great Time Travel, and the winner may select the trip at their discretion. Any costs above the amount of $7,500 will be the responsibility of the winner. If the winner is unable to travel or does not wish to take the prize, they may forfeit the prize with no alternative compensation.

Forfeiture of Prize: If the winner is unable to travel or does not claim the prize within the specified time frame, the prize will be forfeited, and the winner will not be entitled to any compensation.

Limitation of Liability: Core-Mark is not responsible for any damages, loss, or injury related to the travel program, including but not limited to accidents, delays, or lost luggage. By participating in the program, the winner agrees to release and hold harmless Core-Mark and the travel organizers from any claims arising from the prize or the travel experience.

Force Majeure: Core-Mark and the travel organizer are not responsible for any delays, cancellations, or other changes to the travel plan due to unforeseen events (e.g., natural disasters, pandemics, political unrest).

CAPITALIZING ON DASHBOARD DINING

EXPANDING FOODSERVICE OFFERINGS

The evolution of consumer dining habits has ushered in the era of “dashboard dining,” where convenience and quality intersect to meet the demands of today’s on-the-go lifestyle. This trend presents a significant opportunity for convenience stores (c-stores) to expand their foodservice offerings, positioning themselves as viable alternatives to traditional quick-service restaurants.

Consumers are increasingly seeking quick, portable meals that don’t compromise on taste or quality. This shift is evident as c-stores enhance their menus with freshly prepared items, catering to the desire for both speed and satisfaction. Chains

like Wawa and Sheetz have set industry standards by offering made-to-order sandwiches, salads, and other gourmet options, transforming the perception of c-store cuisine.

The COVID-19 pandemic further accelerated this shift, with non-fuel sales at U.S. convenience stores increasing by 36% between 2018 and 2023, growing from $242 billion to almost $328 billion. During the same period, cigarettes as a percentage of those sales fell from 31% to 20%. This trend underscores a transition in consumer priorities, with foodservice emerging as a critical growth driver.

ON DINING

CONT... EXPANDING FOODSERVICE OFFERINGS

Recognizing the potential of foodservice, industry leaders are investing in infrastructure and partnerships to meet evolving consumer preferences. Sandra D’Asaro, Senior Vice President of Strategy and Brand at Core-Mark, emphasizes the importance of compelling foodservice offerings, stating, “More than any other category, foodservice has the most potential to deliver relevancy trips and profitability—as long as it’s really compelling.”

To capitalize on this trend, c-stores are implementing turnkey foodservice programs that simplify the process of offering highquality meals. Brands like Core-Mark provide comprehensive solutions, including recipes, signature ingredients, supplies, and training, enabling retailers to quickly and efficiently introduce new food options. These turnkey programs are not just about adding products; they offer a strategic framework to ensure that c-stores can consistently deliver quality and value to their customers.

For example, Core-Mark’s proprietary Fresh Horizons program guides retailers through every aspect of foodservice expansion, from

menu planning to kitchen layout design. Such initiatives are crucial for c-stores that may lack the in-house expertise to manage complex foodservice operations. By leveraging these programs, c-store operators can reduce the learning curve and mitigate the risks associated with venturing into a new category.

Additionally, the emphasis on premium offerings such as ethnic foods, plant-based meals, and gourmet coffee has proven to be a key differentiator in attracting a diverse customer base. Data suggests that consumers are willing to pay a premium for quality and variety, particularly when it comes to healthier or more innovative options. Integrating these trends into the menu not only attracts new customers but also builds loyalty among existing ones. Marketing these offerings effectively, through social media campaigns, loyalty programs, and in-store promotions, further enhances their visibility and appeal.

However, expanding foodservice offerings is not without challenges. Maintaining food safety standards is paramount, especially when dealing with perishable ingredients and high

C-STORE CONNECT

volumes of prepared food. Strict compliance with health regulations, regular staff training, and investment in quality control measures are essential to avoid costly mistakes. Partnering with distributors like Sysco, which specializes in food safety protocols and supply chain efficiency, can help c-stores overcome these hurdles.

Managing supply chains effectively is another significant challenge. Ensuring the availability of fresh ingredients while minimizing waste requires a careful balance. Leveraging predictive analytics and inventory management systems can help c-stores optimize their supply chains. For instance, by analyzing sales data and consumer trends, operators can forecast demand more accurately, reducing both stockouts and overstock situations.

Differentiating from quick-service restaurants (QSRs) is equally critical. While QSRs have long dominated the market for convenient meals, c-stores have unique advantages, such as proximity, shorter wait times, and 24/7 availability. To stand out, c-stores must focus on their unique value propositions. Offering local specialties, fostering a welcoming store environment, and emphasizing affordability without sacrificing quality are just a few strategies to set themselves apart.

Moreover, staff training is a crucial yet often underestimated aspect of foodservice success. Employees must not only be skilled in food preparation but also understand customer service dynamics to create a positive dining experience. Programs that combine culinary training with customer engagement techniques can make a substantial difference.

Infrastructure upgrades are another area where investment is necessary. Expanding refrigeration units, installing food preparation stations, and integrating self-service kiosks can significantly enhance operational efficiency and customer satisfaction. These upgrades, though initially costly, yield long-term benefits by improving workflow and creating a modern, appealing environment for customers.

In conclusion, the rise of dashboard dining offers c-stores a lucrative opportunity to redefine their role in the retail landscape. By embracing and investing in diverse, high-quality foodservice offerings, they can meet the evolving needs of consumers, drive profitability, and establish themselves as destinations for convenient, satisfying meals. With careful planning, strategic partnerships, and a commitment to quality, c-stores can thrive in this dynamic and competitive industry.

RETHINKING THE PRODUCT MIX

CATERING TO INFLATION-WEARY

The lingering effects of inflation have reshaped consumer spending habits across the United States, and convenience store owners are uniquely positioned to adapt to these changes. While 2024 presented significant challenges, 2025 offers an opportunity to rethink strategies, particularly when it comes to offering the right products to match shifting consumer priorities. By crafting a product mix that meets the needs of inflationconscious shoppers while maintaining profitability, c-stores can emerge stronger and more competitive.

Understanding the Inflation-Weary Shopper

Economic pressures have made value a top priority for consumers. According to a 2024 report by NielsenIQ, 73% of U.S. consumers actively compare prices before making a purchase, and 54% have switched brands to save money. Convenience stores, which are traditionally seen as higher-priced compared to grocery stores, face the challenge of dispelling this perception by offering clear value to their customers.

However, value doesn’t always mean the lowest price. “Inflation-weary shoppers aren’t abandoning quality; they’re redefining it,” says retail analyst Michelle Abrams. “Consumers want products that deliver on their promise—whether that’s through durability, taste, or quantity—and they’re willing to pay for it, as long as they feel they’re getting more for less.”

This creates an opportunity for convenience stores to offer a balanced product mix that serves budget-conscious shoppers while also catering to those who are still willing to splurge on premium items when they see the value.

Curating a Balanced Product Mix

One way to adapt is by creating clear value tiers within the store. For instance, offering private-label brands alongside well-known national brands allows customers to choose

INFLATION-WEARY SHOPPERS

based on their budget and preferences. Private-label products have seen a surge in popularity, growing 14% in sales across retail sectors in 2024. These products, often priced 20–30% lower than their branded counterparts, appeal to shoppers looking for savings without sacrificing quality.

Additionally, smaller packaging options for premium products can help attract cost-conscious consumers. For example, offering snack-size portions of upscale treats or single-serve beverages can encourage purchases by lowering the perceived financial commitment.

Seasonal promotions and bundled deals are also effective strategies to stretch consumer dollars. C-stores can offer “snack-and-soda” combos or discounts on bulk purchases of staple items like bottled water or energy drinks, incentivizing customers to buy more while feeling like they’re saving.

The Role of Category Management

Smart inventory management is key to adapting to inflation-driven changes. Category management systems that analyze purchasing trends can help identify topperforming products and inform decisions about which lower-performing items to phase out. This ensures that shelf space is optimized for profitability while meeting consumer demand.

Distributors like Sysco are stepping up to help retailers adapt to these changes. “Our goal is to simplify the transition for c-stores by offering data-driven solutions and turnkey product programs,” says a Sysco representative. “This ensures store owners have the right products for their specific customer base.”

Encouraging Customer Loyalty During Tough Times

Loyalty programs remain one of the most effective tools for retaining customers, particularly during economic uncertainty. By offering personalized discounts or points-based rewards, c-stores can build lasting relationships with their customers. For instance, a loyalty program that rewards bulk purchases or frequent visits not only encourages repeat business but also gives shoppers a reason to choose one store over another.

Beyond discounts, personalization plays a key role in fostering loyalty. Many consumers appreciate tailored promotions based on their purchasing habits. By leveraging data analytics, c-stores can send targeted offers, such as discounts on a customer’s most-purchased items or early access to limited-time promotions. This level of customization can help shoppers feel valued and more connected to the store.

way to boost loyalty is through community engagement. Many convenience stores are neighborhood staples, and hosting local events or supporting charitable initiatives can reinforce customer bonds. For example, partnering with local schools for fundraising efforts or offering small sponsorships for youth sports teams can position a store as more than just a retailer—it becomes a trusted part of the community. When shoppers see that their purchases contribute to local causes, they may be more inclined to support the business in return.

Lastly, investing in technology can enhance customer retention. Mobile apps that integrate loyalty programs, offer mobile payment options, or provide digital coupons can make shopping at a c-store more convenient and rewarding. With digital wallets and mobile rewards becoming increasingly common, ensuring that a store’s loyalty program aligns with modern consumer expectations is essential.

Looking Ahead in 2025

With inflation showing signs of easing in 2025, convenience store owners have a unique window of opportunity to position themselves as indispensable community staples. By prioritizing value-driven offerings, adopting smarter inventory strategies, and doubling down on customer

loyalty, c-stores can weather economic uncertainty while building a foundation for long-term success.

However, the shifting landscape requires more than just reactive strategies; it demands forward-thinking innovation. Retailers who invest in technology, from self-checkout systems to AI-driven demand forecasting, will have a competitive edge. Additionally, sustainability is becoming a major factor in consumer purchasing decisions. Offering eco-friendly packaging, supporting local suppliers, and reducing food waste can resonate with environmentally conscious shoppers and create an additional value proposition.

C-stores should also keep an eye on emerging product trends. Health-conscious and functional foods are gaining traction, with items like protein bars, plant-based snacks, and immunity-boosting beverages seeing increased demand. Stocking these products alongside traditional favorites ensures that a store caters to a broader range of customers.

The future of convenience retailing lies in adaptability. Those who proactively refine their product mix, invest in customer engagement, and leverage new technologies will not only survive economic shifts but thrive in the evolving market. As 2025 unfolds, the most successful c-stores will be those that embrace change and continuously innovate to meet consumer expectations.

Another

CATERING TO RURAL MARKETS

UNLOCKING UNTAPPED POTENTIAL

Rural markets in the Southeastern United States present a unique and often overlooked opportunity for convenience store owners. These communities, which rely heavily on local businesses for everyday needs, are underserved yet brimming with potential for growth. While 2024 proved challenging due to economic uncertainties and logistical hurdles, 2025 offers a fresh start for c-stores ready to adapt to the specific demands of rural consumers.

THE NEEDS OF RURAL SHOPPERS

Rural communities in the Southeast, from small towns in Georgia to the rolling hills of Kentucky, face distinct challenges. Many areas are classified as “food deserts” by the U.S. Department of Agriculture,

meaning residents have limited access to fresh produce and other essentials. This scarcity creates a significant opportunity for convenience stores to fill the gap.

“C-stores in rural areas can transform from being quick-stop locations to full-service lifelines for their communities,” says retail consultant Brian Carter. “Offering fresh milk, bread, and even locally sourced produce can turn a convenience store into a trusted staple for families.”

By rethinking the product mix to include more essentials, c-stores can position themselves as mini-grocers, providing both convenience and necessity. Items like canned goods, frozen vegetables, and over-

the-counter medications are particularly important in areas where a full-service grocery store might be miles away.

BUILDING STRONGERCOMMUNITY CONNECTIONS

In rural areas, where community relationships matter deeply, convenience stores have the chance to become more than just retail spaces—they can serve as gathering places and community hubs. Store owners can host local events, sponsor youth sports leagues, or support farmers’ markets to build loyalty among customers.

In the Southeast, where social ties often drive business success, fostering these connections is especially vital. A smalltown c-store that offers free coffee mornings for local veterans or supports a “shop local” initiative is likely to see increased foot traffic and goodwill from the community.

Personalized service also plays a significant role. Rural shoppers value familiarity and trust, and c-stores that focus on excellent customer service—like greeting customers by name and tailoring product offerings to local preferences—can secure a loyal customer base.

OVERCOMING RURAL LOGISTICS CHALLENGES

Serving rural markets does come with its challenges, particularly in terms of transportation and supply chain management. With fewer deliveries and longer distances to cover, keeping shelves stocked with fresh products can be a logistical puzzle.

Distributors like Core-Mark and Sysco have developed specialized programs to help rural retailers overcome these obstacles. “We understand the unique challenges of servicing remote areas,” says a Sysco spokesperson. “Our tailored delivery schedules and inventory solutions help convenience stores in rural locations stay competitive without sacrificing product quality.”

C-store owners can also adopt inventory management software that predicts demand based on sales data and seasonal trends. This helps minimize waste, avoid stockouts, and keep operating costs under control—a crucial advantage in areas where profit margins can be tight.

PRICING STRATEGIES

One of the biggest advantages rural c-stores have is their ability to lean into the local identity. Stocking regional snacks, beverages, and other products creates an immediate connection with the community. For instance, a store in North Carolina might prominently feature Cheerwine soda, while a Georgia location could highlight local peach preserves or pecans.

Incorporating locally sourced items also resonates with customers who want to support businesses that uplift their communities. Rural c-stores can partner with local farmers and artisans to offer unique, high-quality products that differentiate them from chain competitors.

GROWTH OPPORTUNITIES

As rural markets continue to grow, the Southeast stands out as a region ripe for investment. With careful planning and a customer-first approach, convenience stores can build stronger relationships with their communities while addressing unmet needs.

By offering essentials, fostering community ties, and overcoming logistical challenges, rural c-stores can become more than just convenience stops—they can serve as indispensable anchors of their towns. In 2025, the potential for growth is there for those willing to adapt, invest, and embrace the unique opportunities these markets provide.

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Enhance your gas station’s reputation and customer satisfaction by o ering our top-of-the-line air machines. Not only will this demonstrate your commitment to exceptional service, but it will also provide a hassle-free tire lling experience for your customers. By ensuring proper tire in ation, you’ll also be prioritizing your customers’ safety and well-being. This goes hand in hand with improving driving performance and reducing the risk of accidents. With our custom branded decals, you can elevate your gas station’s visibility and reputation in the market. Promote your brand and attract more customers by adding a personal touch to our Excel digital air machines.

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With our state-of-the-art air machines, conveniently available in over 30,000 locations across the nation, we proudly claim the title of America’s Leader in Digital Air In ation. Join us today and experience the modern and user-friendly approach to in ating tires.

4 ENERGY DRINK TRENDS

SMALLER BRANDS | PRICE INCREASES | CREATIVITY |

Convenience stores should brace for higher prices but can use deals, variety and sizing flexibility to draw in customers.

Energy drink sales in convenience stores are on a tear, and c-store operators and beverage experts expect more of the same for the remainder of the year — although they are concerned about how anticipated price increases could impact demand.

Overall energy drink c-store sales surged 10.8% for the year ending May 19, according to Chicago-based research firm Circana. And while inflation of about 3% on average was part of the sales growth, energy drinks also saw unit sales grow 7.5%.

In the convenience channel, energy drink sales rose a healthy 7% in the first quarter of this year, according to a Goldman Sachs survey representing around 35,000 c-stores — a modest decline from the category’s Q4 growth.

LOW-SUGAR

Aborum et volupta tianiant aspitet However — likely reflecting consumers’ economic concerns this year — overall growth was more subdued for the 13 weeks ending May 19, with a 4.8% increase in sales and a 2.6% gain in units, according to Circana.

Energy drinks continue to avoid much of the pressure that inflation is putting on c-store food and beverage sales, said Sally Lyons Wyatt, global EVP & chief advisor of consumer goods and foodservice insights for Circana.

“That’s speaking to the multiple reasons consumers like energy drinks,” Lyons Wyatt said. “For people who are looking for that obvious pick me up…like people who have multiple shifts…energy drinks zero in on that.”

Additionally, fun and unusual flavor combos such as Celsius’ mandarin marshmallow and green apple cherry, along with more traditional flavors such as strawberry, appeal to a wide range of

demographic groups, Lyons Wyatt noted.

Because many consumers “need a little boost to help them get through the day,” Lyons Wyatt said, energy drink sales should stay strong for a long time. If manufactures keep the innovation coming, she predicts continued growth for category sales — especially in c-stores.

Here are four trends convenience retailers can expect for the rest of the year, according to experts:

Smaller brands like Celsius, GHOST lead the way

Convenience store owners have particularly high hopes for certain brands — specifically Celsius, GHOST and Alani Nu, according to the Goldman Sachs report.

Celsius sales have surged nearly 118% in c-stores over the past year, according to Circana, and retailers noticed a hefty 44% growth in Celsius sales in the first quarter — well ahead of the category, according to Goldman Sachs.

Plus, c-store operators expect Celsius sales to grow 40% for the year.

Additionally, 20% of retailers plan to boost non-alcoholic beverage space this year, and Celsius is expected to be the biggest shelf/cooler space winner, Goldman Sachs found. An impressive 81% of retailers surveyed plan to allocate more space to the brand this year, while one retailer said it will boost space for Celsius “significantly”.

C-store operators also said they plan to boost shelf or cooler space for C4 by more than 8% this year — the second-largest shelf and cooler space gainer within the non-alcoholic beverage market.

Although they are smaller brands, retailers remain very optimistic about GHOST Energy & Alani Nu, Goldman Sachs. In particular, GHOST, which was ranked sixth for food and beverages in Circana’s recent 2024 New Product Pacesetters report, has made grassroots efforts to reach consumers, aligns with “feel good energy” beverages, and has tapped into flavors that appeal to consumers, according to Lyons

Wyatt.

Conversely, longtime energy drink brand Red Bull was expected to lose the most shelf and cooler space this spring, according to Goldman Sachs, with Monster, Bang and Rockstar also continuing to struggle.

C-stores are set up to power through

price increases

The majority of c-store operators expect beverage manufacturers to implement further price increases this year, per Goldman Sachs, though that’s down from the 100% who expected price hikes in Q4 2023. Of the retailers who expect price increase, 29% say they will be “significant.”

The same percentage said they expect Monster to raise prices significantly this year.

“We too believe the energy drink category has the right to price and fully expect Monster to follow,” the Goldman Sachs report said.

While energy drink prices have continued to rise over the past year and consumers are feeling economic pressures that have outpaced wage growth, Lyons Wyatt believes consumers will continue to buy energy drinks in c-stores.

“One of the big shifts is consumers shifting out of certain channels to convenience and dollar stores,” she said. And, while c-stores are not a typical “value” channel, they represent a value in energy drinks because financially strapped consumers know they can choose a single-serve or sharing size, rather than having to buy a multipack.

“For a consumer that is strapped for cash, being able to buy one drink or one snack has helped,” Lyons Wyatt noted.

Creativity with promotions is vital

To combat consumer hesitance due to higher gas, food and beverage prices and overall cost of living hikes, c-store operators will need to continue to focus on offering value in the energy drinks category, experts say. One c-store operator in the Goldman Sachs survey said that

aggressive promotional and loyalty activity are important to keep traffic flowing.

“When you see higher gas prices, you need a way to attract customers,” Lyons Wyatt said. ”You could offer energy drinks as a hook, a way to draw people in.”

For example, operators could bundle energy drinks with a snack, she suggested.

C-stores need to “test and learn” to see what works for each brand and even in each store, in some cases, because what resonates with consumers in one region may not work for another area, Lyons Wyatt said.

“Availability, accessibility and affordability [are consumers’] three key drivers,” she noted. “If they can hit all three, they will do well.”

Functional and low-sugar claims win

Energy drinks are already top beverages with “functional” ingredients thanks to their caffeine, but those with no- or lowsugar claims also are performing very well, according to Lyons Wyatt. These beverages are growing by 22% in dollar sales and 19% in unit sales, for the 52 weeks ending May 19 for multi-outlet stores, including convenience stores.

Consumers increasingly sought functional benefits across the store in 2023, according to Circana’s 2024 New Product Pacesetters report. It noted the interest came from a combination of increased inflation, meaning customers want their purchases to do more for them, and a growing focus on personal well-being.

“The trend was particularly evident in the beverage sector, where products offering enhanced hydration, energy, and nutritional benefits were prominent,” Circana reported. Because of this, it will benefit retailers to have a broad array of options.

“That’s the key, feed the different types of consumers and what they are searching for,” Lyons Wyatt said. “C-stores need to have that variety.”

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MANGO

The

STRAWBERRY

ORIGINAL

FOR A SUCCESSFUL START TO 2025 PREPARING YOUR C-STORE

As we step into 2025, convenience store owners face a dynamic landscape influenced by economic factors, evolving consumer behaviors, and technological advancements. To ensure a prosperous start to the new year, it’s essential to implement strategies that address these changes. Here’s a comprehensive guide to help you navigate the beginning of 2025 effectively.

Analyze 2024 Performance Metrics

Begin by conducting a thorough review of your store’s performance over the past year:

Sales Trends: Identify top-selling and underperforming products.

Customer Preferences: Utilize loyalty program data and point-of-sale (POS) analytics to understand purchasing behaviors.

Operational Efficiency: Assess staffing schedules, inventory turnover, and supplier relationships.

Action Tip: Implement back office systems to generate detailed reports, facilitating informed decision-making for 2025.

Capitalize on Seasonal Trends

Leverage the first quarter’s seasonal opportunities to boost sales:

New Year’s Resolutions: Stock health-oriented products such as low-sugar snacks and fitness beverages.

Super Bowl Sunday: Promote snacks, beverages, and readyto-eat party platters.

Winter Essentials: Future items like hand warmers, windshield de-icer, and hot beverages.

Action Tip: Create eye-catching displays and bundle promotions to encourage impulse purchases during these events.

Introduce New Products

Stay ahead of consumer trends by diversifying your product

offerings:

Health and Wellness: Add organic and protein-rich snacks to meet the growing demand for healthier options

Sustainable Choices: Offer eco-friendly products to attract environmentally conscious consumers.

Local Goods: Stock locally sourced items to support community businesses and appeal to the “shop local” movement.

Action Tip: Test new products in limited quantities to evaluate customer interest before expanding inventory.

Optimize Inventory Management

Efficient inventory management is crucial, especially in the fluctuating economic conditions.

Eliminate Dead Stock: Use POS data to identify and discount slow-moving items.

Forecast Demand: Analyze historical to predict Q1 sales patterns.

Streamline Reordering: Automate orders for high-demand products to maintain optimal stock levels.

Action Tip: Consider inventory management solutions that integrate with your POS system for real-time tracking and analytics.

Enhance Customer Experience

Delivering a superior customer experience can set your store apart:

Speed and Convenience: Implement self-checkout kiosks to reduce wait times.

Personalized Offers: Utilize data from loyalty programs to provide targeted promotions.

Store Layout: Design an intuitive store layout with planograms that highlight high-margin items and improves traffic flow.

Action Tip: Train staff to provide exceptional service and encourage upselling to enhance customer satisfaction.

Leverage Technology

Adopting technological solutions can streamline operations and improve customer engagement:

Digital Payment Options: Ensure compatibility with mobile wallets like Apple Pay and Google Pay.

Mobile Apps: Develop or enhance a branded app to offer loyalty rewards, digital coupons, and exclusive deals.

Data Analytics: Employ advanced analytics to gain insights into customer behavior and optimize inventory.

Action Tip: Partner with technology providers specializing in c-store solutions to ensure seamless integration and support.

Implement Distributor Rebate Programs

Maximize profitability by participating in distributor rebate programs:

Understand Rebate Structures: Familiarize yourself with volume-based, growth-based, and incentive-based rebates.

Leverage MostEdge Partnerships:

Utilize platforms like MostEdge to access and manage rebate programs efficiently, enhancing cash flow and reducing costs.

Action Tip: Regularly review rebate agreements to ensure alignment with your purchasing strategies and maximize benefits.

Monitor Economic Indicators

Stay informed about economic factors that can impact your business:

Inflation: Monitor inflation rates and adjust pricing strategies accordingly to maintain profitability without deterring customers.

Fuel Prices: Keep track of fuel price trends, as they can influence consumer spending and foot traffic.

Action Tip: Consider offering fuel discounts through loyalty programs to attract and retain customers during

periods of high fuel prices.

Promote Your Business

Effective marketing can drive traffic and increase sales:

Loyalty Mobile Apps: Engage your customers with promotions and updates on platforms they frequent.

Local Partnerships: Collaborate with nearby businesses for cross-promotional opportunities.

Action Tip: Invest in professional signage and digital advertising to enhance visibility and attract new customers.

Set Clear Goals for 2025

Establish specific, measurable objectives to guide your business throughout the year:

Sales Targets: Define clear sales goals for each quarter.

Customer Acquisition: Set targets for attracting new customers and increasing loyalty program memberships.

Operational Improvements: Identify key areas for enhancing efficiency and reducing costs.

Action Tip: Regularly review and adjust your goals based on performance metrics and market conditions to stay on track.

By implementing these strategies, your convenience store will be well-prepared to navigate the challenges and opportunities of early 2025. Embrace technological advancements, stay attuned to consumer preferences, and maintain operational efficiency to drive growth and profitability in the coming year.

Source: https://www.mostedge.com/blog/prepare-your-cstore-for-a-profitable-start-to-2025

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HRA EVENTS 2025

Get ready for an incredible year with HRA as we bring together community, industry, and philanthropy through a series of dynamic events in 2025! Kicking off the excitement, the HRA Foundation Golf Tournament will tee off on April 25 at the stunning Mirror Lake Golf Club, uniting players and supporters to raise funds for CURE Childhood Cancer. Golf enthusiasts and philanthropists alike won’t want to miss this chance to make a difference while enjoying a day on the greens.

As the summer heats up, so does the anticipation for the 4th Annual *C-Store Connect Trade Show* on August 28 at the Cobb Galleria Center. Set to be our largest and most impactful event yet, this trade show will bring together industry leaders, innovative vendors, and convenience store professionals from across the country for a day of networking, education, and exploration of the latest trends shaping the industry. Mark your calendars, because this flagship event is one you won’t want to miss!

Then, lace up your sneakers for the *HRA Foundation 5K Walk/Run* on September 20 at Sweetwater Brewing in Atlanta. This lively event promises a mix of fitness, fun, and philanthropy, all in support of Camp Twin Lakes. Whether you’re racing to the finish line or enjoying a casual walk with friends, you’ll be part of a community-driven effort to make a lasting impact.

Throughout the year, HRA will also host a series of regional trade shows in the Carolinas, Alabama, Virginia, and Florida. These smaller, localized events provide valuable opportunities for businesses to connect, share insights, and strengthen ties within their regional markets.

2025 is shaping up to be an extraordinary year of connection, collaboration, and community impact. Join us at these exciting events as we come together to celebrate the heart of HRA and make a difference in the lives of many!

9TH ANNUAL CHARITY GOLF TOURNAMENT

APRIL 25, 2025

HRA is excited to host its 9th Annual Charity Golf Tournament at the beautiful Mirror Lake Golf Course, bringing together our valued members, partner vendors, and supporters for a day of camaraderie, competition, and community impact. This highly anticipated event isn’t just about great golf—it’s about making a difference. Once again, all proceeds will go toward CURE Childhood Cancer, a nonprofit dedicated to funding research and providing support for children and families affected by cancer. Over the years, this event has grown into a meaningful tradition, uniting the industry for a cause that truly matters.

Participants can look forward to an unforgettable experience on the course, with exciting prizes, awards, and a delicious lunch to cap off the day. Whether you’re a seasoned golfer or just out to enjoy the fresh air and friendly competition, there’s something for everyone. The tournament format ensures a fun and engaging experience for all skill levels, while opportunities to network and connect with industry peers make it even more rewarding. The event is a perfect blend of business and pleasure, strengthening relationships while supporting an incredible mission.

Thanks to the generous support of HRA members and partner vendors, this tournament continues to make a lasting impact. Each year, the event raises crucial funds to help CURE Childhood Cancer in its mission to advance research and provide direct assistance to families in need. The contributions from participants, sponsors, and donors demonstrate the power of the convenience store industry coming together for a shared purpose. Every swing, every putt, and every sponsorship plays a role in bringing hope to children battling cancer.

C-STORE CONNECT TRADE SHOW

AUGUST 28, 2025

Mark your calendars for the premier convenience store event of the year—the C-Store Connect Trade Show! On August 28, 2025, the industry will converge at the Cobb Galleria Center for the fourth annual trade show, and this year promises to be the most spectacular yet. This isn’t just an event; it’s the epicenter of innovation, opportunity, and excitement for convenience store professionals. With more vendors, more members, a larger show floor, and countless new products, this is your chance to be at the forefront of what’s shaping the future of the industry.

Step into a dynamic showcase featuring cutting-edge products and services, fresh ideas, and game-changing strategies tailored to

help you elevate your business. This year’s expanded show floor will host an unparalleled array of vendors, offering everything from the latest technology solutions to hot new snack trends that are destined to fly off your shelves. Whether you’re looking to discover the next big thing or connect with industry peers, the C-Store Connect Trade Show is the place to be.

And that’s not all—attendees will have the chance to win exciting prizes throughout the event, adding even more energy to an already electric atmosphere. With new products, innovative concepts, and a vibrant community of professionals, this is your opportunity to gain the insights and connections you need to stay ahead in the ever-evolving convenience store industry.

Get the edge—join us on August 28 at the Cobb Galleria Center and experience the event everyone will be talking about. Your business deserves it, and we can’t wait to see you there!

REGIONAL SHOWS

HRA is thrilled to announce its expansion into the Carolinas, Virginia, and Florida, marking an exciting new chapter in its mission to serve the convenience retail community across the Southeast. With over a decade of growth and success, HRA is now bringing its expertise and resources to these vibrant regions by hosting a series of smaller industry trade shows throughout the year. These events are designed to foster connections, share valuable insights, and showcase innovative products and services, all tailored to help convenience store owners thrive. As HRA continues to grow, it remains committed to supporting c-store owners on a larger scale, empowering them to achieve greater success in the years to come. This expansion is a testament to HRA’s dedication to its members and the dynamic industry it proudly serves.

5K WALK/RUN

SEPTEMBER 20, 2025

Happening on September 20, 2025, at the iconic Sweetwater Brewing in Atlanta, this year’s event promises to be bigger, better, and cooler—literally. With its later date, participants can enjoy more comfortable weather as they walk, run, or jog to support the incredible work of Camp Twin Lakes. The fun doesn’t stop at the finish line, either! Stick around for an after-party gathering at Sweetwater Brewing, complete with great vibes, refreshing brews, and exciting raffle prizes—all while helping to create life-changing experiences for children with serious illnesses and challenges. Don’t miss this chance to make a difference and have a blast doing it!

The success of your business is our business, and when you order with Southco, you receive the highest level of customer service in the industry. From incorporating beverage programs and food service programs, to providing the most up to date SKUs, to helping manage your store setups, you can count on Southco to help you stay ahead in your market.

“Southco’s biggest initiative is making sure we have the right mix of products at the right location at the right time.”

Southco visits your store twice a month

A REPRESENTATIVE IN YOUR STORE TWO TIMES PER MONTH

Your Southco representative is committed to visiting your store twice per month to replace tags, handle return programs, and present the latest deals and newest items.

INDUSTRY LEADING STORE SETS

Your store will be optimized with industry-leading store sets, utilizing the latest planograms to maximize sales, rebates, and showcase the latest items.

THE WAM REBATE PROGRAM

Southco is the only Wholesaler in our region who o ers the WAM rebate program. WAM represents 21,000 retail stores and 8.2 billion dollars of sales nationwide. The average WAM retailer realizes $600 of rebates, while increasing sales and providing you the newest items and programs available in the industry.

PROPRIETARY AND CUSTOMIZABLE FOOD PROGRAMS

Your store can have access, and support, to a variety of proprietary and customizable food programs such as Chicken, Pizza, Subs, Doughnuts , Roller Grill, Mexican, Nachos, and Ice Cream

INDUSTRY LEADING BEVERAGE PROGRAMS

Make your store more profitable with a Southco self-serve beverage area. Our branded drink concepts include Co ee, Frozen Drinks, Lemonade, and Tea Programs.

SOUTHCO SUPER SHOW

The Southco Super Show, held every April in Greenville, NC, gives you the opportunity to meet with vendors, buy deals, and earn rewards.

2201 South John Street | Goldsboro, NC 27530

(800) 969-3172 | (919) 735-8012

www.southcodistributing.com

“Through my career I’ve worked with a lot of wholesalers. Southco’s commitment to customer service is unprecedented. I’ve never had a Company so customer oriented.”

HRA Rebate

HRA Member Feature

We interviewed C-Store Owner Matt Hill about his experience with HRA, here is what he had to say: Watch the full Interview here!

“It’s really just about having a partner and someone there to help you.”

Matt Hill Owner at Hill’s Exxon

“HRA is working on the owners behalf, so that they don’t have to get with vendors. They can rely on HRA.”

Matt Geyer HRA Sales Representative

“If you succeed they succeed. It’s somebody in it with you.”

Matt Hill Owner at Hill’s Exxon

Stewart Distribution is a convenience store distributor serving Georgia and Florida. We currently house over 11,000 items making it easy to choose us as your full line C-store distributor. We have full online ordering and reporting for all items and stores. If you’re interested in getting great products for the best price then call today.

90+ Years of Business

1,000+ Customers Served

• Warehouse Management

• On-time Deliveries

• Online Ordering

10,000+ SKUs

• Back Office Integrations

• Competitive Pricing

• Dedicated Staff

Partner For Growth

A PAS S IO N FO R

IZ ZA & PR OFIT S

Introducing Prendisimo, a new and improved proprietary freezer to oven pizza program that’s designed for any convenience store to implement efficiently.

Oven-to-shelf in minutes

▪ Quality ingredients and chef-inspired recipes Eliminates the need for extensive training and skilled labor

▪ Sell by the slice, whole pie, or right from the freezer case to bake at home

McLane leverages unmatched scale, strategic partnerships, and innovation to help retail and restaurant businesses compete and grow. We simplify the process for convenience store operators to offer high-quality, fresh food and beverages, removing pain points and barriers. Trusted to distribute America’s favorite brands, we earn your partnership daily.

Tennessee Valley Ice Company has been meeting the expectations and needs of businesses throughout the region since 1973. When you partner with Tennessee Valley Ice Company, you can rely on expert service and quality products for all your ice needs. With offices in Chattanooga and Nashville, we provide service to customers in Middle and East Tennessee, Northwest Georgia, Northeast Alabama, and Western North Carolina.

Includes

Free Bags

Quarter

Alabama

Georgia

North Carolina

Tennessee

BILLION $12

To minimize our environmental footprint & maximize American resources and assets

Ingredients promotinghydration and wellness. Ginseng & Guarana listed as well out on Lemon-Lime.

It’s printed on the can. We will feature the organizations and projects we fund at liquidlovewater.com