Bednath Pageni Honda Accord
TESTIMONIALS
HRA has helped us streamline our operation and helped us save thousands of dollars over the years.
What’s great is the network. As HRA grows we grow as retailers and have a higher level of networking. Meeting with the buyers, sellers, brokers, and vendors and establishing solid relationships. It is another component that you don’t see with a lot of other organizations.
We were hearing a lot about the bene ts of working with HRA so we decided to take the leap and join them, and have had a fantastic experience. They have the whole package that I am looking for.
~ Member ~ Member ~ Member ~ Member
Something that we see in the culture with HRA is a closeness that we have with the reps and the members. For us it is really about expanding our family.
~ Vendor: 2Amigos
HRA means a true partnership that is about making the best for our customers and the consumers. The investment they put in the eld is all about growth for everyone.
~ Vendor: Coca-Cola
HRA is a family envronment and ultimately about working together as a team to delight our customers.
~ Vendor: Pepsi
HRA presents us with an opportunity to expand into Georgia and the Southeast in a major way working with independent accounts and focusing on our mission.
~ Vendor: 1st Phorm
HRA is innovative and it is an honor to work with these guys. We focus on speci c markets and work jointly for customers.
~ Vendor: Core-Mark
We pride ourselves on being a family run business and HRA feels like a family helping other families that are in the group.
~ Vendor: United Distributors | Eternal Water
HRA has provided a quality partnership with us to help convenience store owners maximize their pro t just by being a good partner.
~ Vendor: Krispy Krunchy Chicken
THE
POWER OF COLLECTIVE
Leading Convenience Retail with Innovation & Community Impact
In a fast-paced industry where convenience and innovation are key to success, HRA stands at the forefront, balancing business leadership with a strong commitment to community impact. As a pioneer in the convenience store sector, HRA is not only reshaping the future of retail but also improving the lives of the communities it serves. HRA’s mission is clear: to be the foremost source of knowledge, power, and resources for the convenience store industry. By
fostering stronger relationships between retailers and vendors, HRA has created a platform where both can thrive. Business success and community well-being go hand in hand under HRA’s leadership. This approach is guided by four key principles—relationships, integrity, teamwork, and innovation—values that are deeply ingrained in everything HRA does. These aren’t just corporate buzzwords, but the driving force behind the organization’s continual support of both the industry and the local communities it serves.
Making a Lasting Di erence
Since its inception, HRA Foundation has been a powerful re ection of HRA's deep commitment to giving back. With a particular focus on education, healthcare, and community welfare, the Foundation aims to create meaningful, lasting contributions beyond the business world. Over the years, HRA Foundation has awarded more than $50,000 in scholarships, bene ting over 20 students, helping them ease the nancial burden of entering college. As one grateful recipient shared, “Receiving the HRA scholarship was life-changing. It gave me the nancial support I needed to pursue my dream career.”
HRA’s compassion extends far beyond education. Their commitment to supporting families a ected by
C-STORE CONNECT trade show
The 2024 C-Store Connect event was HRA’s largest and most successful yet, drawing over 1,800 attendees and more than 120 vendors. This premier event for the convenience store community o ered an unparalleled opportunity to showcase the latest trends, technologies, and innovations that are shaping the future of the industry. Retailers and vendors alike were treated to unique promotions and networking opportunities with industry leaders, gaining rst-hand insights into how emerging technologies will transform
childhood cancer is evident through their signi cant fundraising e orts. To date, HRA has raised over $287,000 for CURE Childhood Cancer, an organization dedicated to ghting this devastating illness. Through annual charity golf tournaments and partnerships with organizations like Camp Twin Lakes, HRA helps bring joy and healing to children facing serious medical challenges.
Another key initiative led by the HRA Foundation is the Hunger Relief 5K. This annual event is a vital part of the ght against food insecurity, uniting hundreds of participants each year to raise funds for Feeding America. The funds raised provide critical support to local families, demonstrating HRA’s ongoing dedication to strengthening the communities they serve.
Driving Industry Growth
convenience retail.
A highly anticipated highlight of the event is the annual car giveaway, now in its third year, along with numerous ra es and prizes that keep attendees engaged and excited. With the overwhelming success of the 2024 event, the 2025 edition of C-Store Connect is set to be even bigger and better. Attendees can look forward to more cutting-edge innovations, expanded networking opportunities, and unique promotions that provide exceptional value to both retailers and vendors.
A Future of Innovation, Integrity, and Impact
As HRA looks to the future, their commitment to innovation, integrity, and community impact will only deepen. The organization’s focus on delivering cutting-edge solutions through events like C-Store Connect and its dedication to giving back through the HRA Foundation ensures that both the convenience store industry and local communities will continue to thrive.
Now is the time to get involved in HRA’s community-driven initiatives. Whether it’s attending the groundbreaking C-Store Connect 2025, participating in the Hunger Relief 5K, or contributing to the HRA Foundation, there are countless ways to be part of HRA’s vision for a stronger, more connected industry. Together, through innovation and compassion, HRA is paving the way for a brighter future for all.
We Aim to CURE Childhood Cancer
Established in 1975, CURE Childhood Cancer is dedicated to conquering childhood cancer through funding targeted research while supporting patients and their families.
When CURE was founded, survival rates for children with cancer were just 20%. Thanks to continued research, survival rates have improved to over 80% today. Still, 1 in 5 do not
harsh and often leave survivors with life long physical, emotional, and cognitive scars.
Research is the key to unlocking breakthroughs that will save the lives of children with cancer. In the past 15 years, CURE has invested $38 million in the most promising research aimed at solving childhood cancers. Our highest priority is precision medicine, treatment targeted at tumor driving genes, which is and hard to treat cancers.
At CURE, we are also focused on supporting families devastated by a childhood cancer diagnosis through programs designed to meet a family’s emotional, practical,
17,000
families who must deal with unimaginable loss. These are only a few of the ways we serve childhood cancer patients and their families. CURE’s support encompasses dozens of services designed to lighten the load of the families and make sure they know they aren’t alone.
More than 17,000 children are diagnosed with cancer in the United States each year.
possible, from Charity Navigator
Cancer is the leading cause of death by disease in children in the United States. One in five children diagnosed will not survive.
90% and family support.
An America where no one is hungry
We know that hunger is a complex issue, so we're tackling it from all angles. We're working to improve access to nutritious food, expand economic security, and advocate for policies that make it easier for people to get the food they need.
We’re part of a nationwide network of food banks, food pantries and community-based organizations in the United States working to create a future where no one is hungry.
A partner organization of Feeding America connecting the agribusiness industry across the Southeast with food banks and nonpro ts in their ght against food insecurity.
www.feedingamerica.org | www.seregcoop.org
Working with local food banks and meal programs
When you support Feeding America, you are helping a nationwide network of food banks, food pantries, and meal programs provide resources so people facing hunger can put food on the table.
Rescuing Food Storing Food Distributing Food
Feeding America works with the food industry to rescue food that would otherwise go to waste.
Network food banks collect, store, and distribute food to local pantries and meal programs.
The network’s food pantries and meal programs distribute food to their communities.
HRA TEAM
Chris Fulford
VP of Field Operations
470.845.0500 cfulford@hraga.com
Chrissy Hanner
Director of Business Development
Georgia
470.805.0246 channer@hraga.com
Jigu Patel
Director of Field Operations
North Carolina | South Carolina
980.399.6910 jpatel@hraga.com
Ankit Patel
New Business Manager
470.531.1144 ankit.p@hraga.com
Tammy Harris
Scott Sawant
VP of Convenience Retail
470.217.8043 ssawant@hraga.com
Emily Byrd
Director of Business Development
Florida
470.750.3871 channer@hraga.com
Sr. Business Development Manager
470.805.0633 tharris@hraga.com
Katrina Hodgson
O ce Coordinator
470.561.2419 khodgson@hraga.com
Matt Geyer
Director of Business Development
Tennessee
470.427.8600 mgeyer@hraga.com
Matt Oram
Regional Manager - Center Store
470.898.5838 moram@hraga.com
Michael Toivonen
Business Development Manager
470.499.2555 mtoivonen@hraga.com
Param Modi
Product Development Engineer
470.352.0655 pmodi@hraga.com
Steve Kallaher
VP of Beverage Strategy
205.767.3504 skallaher@hraga.com
Jigar Prajapati
Director of Business Development
North Carolina | South Carolina
336.900.0836 hprajapati@hraga.com
Robyn Skowronski
Director of Business Development
Alabama
470-834-5786 rskowronski@hraga.com
Salvatore Puglisi
Business Development Manager
470.947.2666 spuglisi@hraga.com
Haviv Luna
Hispanic Category Specialist
470.551.3465 hluna@hraga.com
Dhairya Shah
Data Analyst
470.373.7347 dshah@hraga.com
Business Development Representatives
Amy Guess
470.945.4770 aguess@hraga.com
Barry Bentley
256.200.0877 bbentley@hraga.com
Jennifer Beauchene
912.300.7396 jbeauchene@hraga.com
Lorenzo Puglisi
470.898.0046 lpuglisi@hraga.com
Parth Patel
470.633.5326 ppatel@hraga.com
Cherita Bloodwirth
423.506.2829 cbloodwirth@hraga.com
Jessica Reeves
864.407.2615 jreeves@hraga.com
Patricia Garces
919.208.7429 pgarces@hraga.com
Makayla Wrenn
615.719.3360 mwrenn@hraga.com
Darshan Nayak
470.898.4848 dnayak@hraga.com
Linda Hembree
470.831.7196 lhembree@hraga.com
Stacey McMahon
706.580.8095 smcmahon@hraga.com
Kim Pierce
407.595.8625 kpierce@hraga.com
Tracy Osborne
334.530.3796 tosborne@hraga.com
Your Member Portal
Follow Our 3 Step Login Process
1: Click on Reset Password
2: Enter your HRA number and Registered email ID
3: Click on the Reset Password link in your email and set a new password
Your Rebate Calendar
December 31:
January 15:
January 31:
February 1 - 15:
February 1 - 15:
February 16 - 28:
End of February:
End of Q4 2024
HRA Requests Vendors’ Velocity Reports
Reporting Received from Vendors
Data Reconciliation
Vendor Payments to HRA
Member Veri cation
Payment to Members
Goal: Rebate Payments to Members within 8 Weeks of Quarter End.
GRAND OPENING ADAIRSVILLE, GEORGIA
The grand opening of Grab & Go in Adairsville marked not just the debut of a new convenience store but a celebration of community, collaboration, and support led by a collaboration between HRA and its valued member, Grab & Go. As a trusted partner in the retail community, HRA played an integral role in orchestrating a memorable event, bringing together local leaders, law enforcement, and residents to recognize and support the latest addition to Adairsville’s business landscape.
HRA representatives were enthusiastic about their involvement, acknowledging how this event underscored the association’s dedication to building relationships and fostering growth for its members. “We’re excited to be part of Grab & Go’s grand opening,” shared an HRA representative. “This is about more than just
business; it’s about relationships and community. With all the vendors and support groups present, it’s evident that this event was a community e ort.”
Amir, one of Grab & Go’s partners, echoed this sentiment, thanking HRA for their extensive support. “We’re grateful to HRA and their team. They’ve been instrumental in ensuring the success of this grand opening. Every detail was meticulously planned, from vendor partnerships to community engagement, and it’s thanks to them that we’re able to see this result today.”
The choice of Adairsville as the location for Grab & Go was a strategic one. According to Amir, the team recognized a promising market opportunity in the area. “We’ve been in the region for a while, and we saw potential for a new, well-equipped store to serve the community. The city has been incredibly welcoming, and everything aligned perfectly for this opening.”
The grand opening wasn’t just a day to cut the ribbon but a fully immersive experience for everyone who attended. Thanks to HRA’s support, the event included participation from notable vendors like Golden Flakes, Utz, ZOA, Coca-Cola, and more. Guests were treated to product samples, exclusive deals, and an opportunity to see the impact of Grab & Go rsthand. “The HRA team’s attention to detail brought in amazing vendors and created an environment where community members felt appreciated,” said Noor Bhai, a key partner of Grab & Go.
MEMBER FEATURE
One highlight was the presence of Emily, an HRA Business Development Representative and a vital connection for HRA in the region. “This team has been incredible to work with,” said Emily. “HRA is about building long-lasting partnerships, and Grab & Go has been a pleasure to support. Every time I visit, I’m greeted with smiles and warmth – they truly represent the community spirit that we strive to build with all our members.”
The grand opening set a high standard, but HRA’s commitment to its members goes beyond one-day events. Their ongoing support includes annual customer appreciation events, one-year anniversaries, and continuous opportunities for vendor relationships and deals to enhance each member’s business. HRA’s upcoming trade show on September 18th will be another chance for members to explore new products, interact with vendors, and bene t from special promotions.
The close-knit collaboration between HRA and Grab & Go has laid a foundation not just for this store but for future growth and continued support. “We’re honored to be part of Grab & Go’s journey,” said Scott Sawant, HRA Director of Convenience Retail. “Our members are family, and our mission is to support them in their growth. We look forward to seeing Grab & Go thrive and to helping other members experience similar successes.”
As Adairsville welcomes Grab & Go, it’s clear that the partnership between HRA and its members is about more than just transactions—it’s about building communities and empowering local businesses to succeed.
A Path to Growth
The Hispanic population in the U.S. is growing rapidly, and it is shaping consumer trends in various sectors, including the convenience store industry. With over 63 million Hispanics in the country, making up approximately 19% of the total population, this community represents not only a signi cant portion of the consumer base but also one of the fastest-growing demographics. As you look to grow and diversify your customer base, marketing to Hispanic consumers is both a strategic and practical approach.
Seeing a signi cant increase over the past few decades, and projections suggesting this growth will continue, the Hispanic population is expected to be nearly one-third of the U.S. population by 2050. This demographic shift presents a valuable opportunity for convenience stores to cater to a larger, more diverse audience.
Beyond mere numbers, the economic in uence of this demographic is substantial. Hispanic households contribute signi cantly to the economy, boasting a purchasing power that exceeded $2 trillion in 2023. If you wish to expand your customer base you should consider adapting product selections and marketing strategies to better serve this community.
Hispanic consumers are known for their brand loyalty, family-centric purchasing decisions, and preference for authentic products. Here are some key items to consider:
Fresh Produce & Meat
Shoppers often favor fresh ingredients for home-cooked meals. Consider stocking staples like avocados, cilantro, peppers, and tortillas.
Ethnic Snacks & Beverages
O ering products like churros, empanadas, Jarritos sodas, and traditional snacks can enhance the shopping experience and boost sales.
International Brands
Familiar brands like Goya, Bimbo, and La Costeña resonate well with consumers, making them must-have products.
Health & Wellness Products
With rising health consciousness there is an increasing demand for organic, gluten-free, and low-sugar options.
MILLION
ESTIMATED HISPANIC POPULATION OF THE UNITED STATES
SHARE OF TOTAL US POPULATION THAT IS LATINO
Understanding shopping habits is also crucial. Hispanic consumers tend to shop more frequently and are inclined toward stores that are friendly, convenient, and culturally aligned. Emphasizing bilingual sta , culturally relevant signage, and promotions can make your store more appealing and accessible. E ectively reaching this market requires a tailored approach that not only recognizes cultural nuances but also resonates on a personal level:
Bilingual Signage & Advertising
Use both English and Spanish in marketing materials, store signs, and other communications. This makes the shopping experiences more comfortable.
Community Engagement
Host or sponsor community events, particularly those that celebrate Hispanic heritage and traditions. From food festivals to local soccer matches, engaging in activities can enhance brand loyalty.
Digital Presence
The Hispanic Community is among the most active users of mobile technology and social media. Utilize targeted digital campaigns, mobile-friendly websites, and localized advertising to reach this tech-savvy audience.
Loyalty Programs
A program that rewards frequent visits and o ers discounts on family-oriented products are very appealing.
OF GROWTH of GenZ in the U.S. Auto Industry 25% of Millennials 21% HISPANIC CATEGORY INSIGHT
Creating a welcoming environment is more than just stocking the right products; it’s about creating an inclusive atmosphere. Highlight Hispanic products in dedicated sections, making it easier for shoppers to nd culturally speci c goods and decorate stores during key Hispanic holidays and o er themed promotions to attract more foot tra c.
The Hispanic community in the U.S. is not only a growing population but also a driving force in consumer trends. By aligning with Hispanic cultural values, understanding product preferences, and implementing targeted strategies, you can unlock a path to sustainable growth. Embracing this vibrant and diverse community is an essential strategy for thriving in today’s evolving retail landscape.
MEDIAN AGE
28
68%
ESTIMATED BUYING POWER OF THE U.S. HISPANIC POPULATION
MINIMUM AMOUNT THE MORE THAN 3.1 MILLION HISPANIC-OWNED BUSINESSES WILL CONTRIBUTE TO THE AMERICAN ECONOMY THIS YEAR MILLION
Marco Achirica 770-330-3622
Northeast GA, Central GA marcoap@2amigosdistribution.com
North GA, West GA, East, GA
Daniel Jaramillo 404-933-3539
Metro Atlanta distryjaramillo@gmail.com
Miguel Ochoa 770-843-6952
Birmingham AL South dulmexsnacks@gmail.com
Miguel Ochoa 770-843-6952
TN, Birmingham AL North dulmexsnacks@gmail.com
Emmanuel Arnedo 305-857-7008
Middle GA, Forsyth, Below, South GA sales@emdistri.com
Alberto Galvan
704-315-9398
NC, SC algalvan41@gmail.com
73% Rank OREO & Coke
THEIR FAVORITE BRANDS
Coca-Cola Creations is a Gen Z engagement model designed to recruit next generation consumers by leveraging “Besties” like Coke and Oreo.
#1
Most Preferred Flavor
Most Preferred Zero Sugar
Most Incremental Sales
Sep 30 - Dec 31
BEVERAGE
BRINGS NEW BUYERS INTO CATEGORY
+30MM
ADVANTAGED CREDIBILITY
2-4x higher
Will bring in new, active non-category buyers into enhanced water1 “Gatorade” brand resonates with active people more vs. competition for:2
ADVANTAGED PRODUCT
Electrolyte infused
“Overall liking” taste score, higher than competition3
Iced Vanilla Berry
The Energy Drink with exceptional taste of blueberry, vanilla, and icy-fresh notes of eucalyptus.
8.4oz & 12oz singles
Contact your local sales rep to order any of these great products!
Distributors for these products could be United Distributors, NE Sales, or BevSouth depending on your store location.
COMING SOON TO HRA MEMBER STORES JANUARY 2025
2024 Complete Store Program
Partnerships are essential in our emerging digital age. Members with good partnerships can grab precious market share from other established competitors and grow and create
parties. When we all work together, the whole truly is greater than the sum of the parts. The BTC complete Store Program is reinforced by continuous improvement and a decrease in prices to support HRA’s Members. Quarterly reviews of the members’ purchases allow them to increase their bottom line as their store increases its purchases. The result is strengthened experience for our customers and a boost to business for the member partners. Our goal is to create parity for all members and give everyone the opportunity to have the best pricing in the market today.
If an HRA Member is buying exclusively from BTC, then BTC has the ability to place this customer at any Level. If an HRA member is not buying exclusively from BTC, then BTC can change the level at any time. If an HRA member opens a new store or buys a new store
volume. It is the members responsibility to notify BTC that they are now a new HRA
PLEASE BE FURTHER ADVISED that it is BTC who determines the nature and scope of any relationship between our customers, and you have the right, upon request for a reasonable explanation and BTC will respond within a reasonable time after receipt of this notice, to obtain a complete and accurate disclosure of the nature and scope of any such action BTC may or may not take regarding pricing with a member.
From our humble beginnings in 1888 as Glaser Bros., a single tobacco storefront in San Francisco, Core-Mark has grown into the largest and most-valued marketer of consumer goods in North America. While the past century has brought incredible changes to our business and the world in which we operate, our goal is the same today as it was over 120 years ago -- to provide customers with the best possible ser vice and to help them grow their
Our mission is to be the most valued marketer of fresh and broad line supply solutions to the convenience retail industry.
• Flexible
• Competitive Pricing
• Consultative Sales Service
• Marketing Programs
• Space Rationalization
• Competitive Retails
• Suggested Programs
• Demographic Survey Focused Marketing Initiative
Based on per delivery average, not weekly All rebates paid quarterly
• Branded Food Programs –You can make any of our programs your own!
• Retail Space Management –Plan O Grams, Store Layouts
• CRS – Customer Reimaging Service – Let us help with your rebrand at no charge to you!
• User friendly website with live data
• Multiple ordering options
• Bi Weekly visits from Territory Sales Representative
- $9,999
- $5,999
Variety of on-the-go fresh options, including salads, fruits, desserts, protein trays, whole fruit, etc.
• Dedicated Foodservice Team
• Multiple annual expos and dedicated foodservice expos
• Hackney Innovation –Guaranteed Novelty program
• Monthly Money Save and Live Promotions with Rebates on Everyday Products
• Many guaranteed lines only from Hackney – Hostess, Bon Appetit, and others!
items, including bulk cut or whole vegetables
McLane leverages unmatched scale, strategic partnerships, and innovation to help retail and restaurant businesses compete and grow. We simplify the process for convenience store operators to offer high-quality, fresh food and beverages, removing pain points and barriers. Trusted to distribute America's favorite brands, we earn your partnership daily.
McLane offers HRA members a 2% non-cig rebate and a generous cigarette rebate. To enroll, contact Ben Phillips at 706.340.7122 or benjamin.phillips@mclaneco.com. For more information, visit mclaneco.com
People Will Drive Miles For Their Favorite Fried Chicken
The first step to making money is making chicken. Serve up freshly made, golden-fried deliciousness straight from your own counter. No franchise fees, simple set up and world-class support. Itʼs an easy decision to make!
EXCLUSIVE HRA PROGRAM
Percentage of our eaters leavining the house looking for a Krispy Krunchy Chicken.
of your customers go to a nearby QSR between 11am and 2pm within 30 minutes of leaving your store.
Percentage growth in prepared food last year for the c-store industry.
avors. The network of specialty suppliers pairs well with our culinary and business expertise. Unparalleled selection of innovative ingredients and cutting-edge products connects your business to the industry-leading distribution network, keeping you stocked with the best products, hottest trends, and newest ideas.
Month
BRANDS WE HAVE ACCESS TO
