C-Store Connect March 2025 Edition

C-STORE CONNECT c o n v e n i e n c e

r e t a i l

MARCH 2025

m a g a z i n e

FUELING CONVENIENCE: EXPANDING BEYOND THE PUMP Foodservice Revolution Are EV Charging Stations the Future?

From Gasoline to

Groceries Redefining Convenience

The Rise of Alternative Services

How Regional Offerings Boost Revenue Designing for the Future

THE POWER OF COLLEC TIVE

CONTENTS MAR 2025

From Gasoline to Groceries: Redefining Conveniece

6

Foodservice Revolution: Building a Mini QSR in Your Convenience Store

12

Charging Up: Are EV Charging Stations the Future?

18

Adding Value: The Rise of Alternative Services

26

How Regional Offerings Boost Revenue & Loyalty

30

Designing for the Future: Store Layouts That Drive Profit

36

Boosting Loyalty with Expanded Offerings

40

Quick Tips for Expanding Without Overextending

48

The shift from traditional gas stations to diversified convenience hubs.

The rising importance of foodservice in c-stores and practical steps to introduce or expand a foodservice program.

Investing in EV chargers offers a host of advantages for c-store owners.

Non-traditional services that bring customers in and drive loyalty.

Leveraging local or regional products to stand out.

How store design and layout changes can support diversified offerings.

How loyalty programs can complement and promote new services.

A short, practical guide to diversifying offerings without straining resources.

36

Designing for the Future

The convenience store of today looks very different from the one of a decade ago -- and for good reason.

06

From Gasoline to G Redefining Conveni

Once associated prima and snacks, convenien are now redefining the community hubs offerin than gasoline.

Groceries: ience

Editor’s Note

arily with fuel nce stores eir role as ng far more

The days of the c-store as a simple fuel stop are long gone. Today’s convenience stores are evolving into dynamic, multifaceted businesses that cater to customers on the go—whether they drive an EV, walk in for fresh food, or stop by to pick up an online order.

With competition from grocery stores, QSRs, and delivery services intensifying, the key to longterm success lies in diversification. This month’s issue, Fueling Convenience: Expanding Beyond

the Pump, explores how c-store operators can expand their offerings, optimize their space, and build lasting customer loyalty.

18

Are EV Charging Stations the Future?

Electric vehicles (EVs) are no longer a futuristic concept; they’re a present reality, rapidly gaining traction across the United States. This opportunity is about more than just keeping up with the times.

Adapting to these shifts doesn’t mean abandoning what makes c-stores unique—it means enhancing their role in the community. By embracing foodservice programs, EV charging stations, and alternative services like package pickup, c-stores can position themselves as everyday destinations, not just places for a quick fill-up. Likewise, incorporating local products can create a distinct identity that resonates with regional customers and fosters stronger brand loyalty. The most successful stores aren’t just reacting to trends; they’re shaping them.

Of course, expansion comes with challenges.

Investing in new revenue streams requires careful planning, and not every trend will be the right fit for every store. That’s why this issue also includes Quick Tips for Expanding Without

48

Quick Tips for Expanding without Over Extending

Over Extending, from testing food concepts in stages to optimizing store layouts for maximum efficiency. No matter where you are on your journey, these insights will help you make informed decisions that set your business up for long-term success.

The future of convenience is here—let’s embrace it together.

Warm regards, Editor, C-Store Connect Magazine

THE POWER OF COLLEC TIVE

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FROM GASOLINE TO GROCERIES Redefining Convenience

In today’s competitive retail landscape, the traditional gas station is undergoing a dramatic transformation. Once associated primarily with fuel and snacks, convenience stores are now redefining their role as community hubs offering far more than gasoline.

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C-STORE CONNECT MAGAZINE

With increased competition from grocery stores, quick-service restaurants (QSRs), and delivery apps, c-store operators are expanding their offerings to capture new revenue streams and remain relevant in an ever-changing marketplace.

Additionally, the rise of e-commerce and delivery apps has heightened consumer expectations for speed and accessibility. As a result, convenience stores are expected to offer solutions that align with these trends, whether it’s through expanded product offerings, improved in-store experiences, or delivery partnerships.

The Rise of the Diversified Convenience Hub

As consumer expectations evolve, so too must the convenience store model.

A recent survey by the National Association of Convenience Stores (NACS) found that 65% of consumers want convenience stores to provide more fresh and ready-to-eat food options, while 40% are seeking grocery items they can pick up quickly. This shift reflects a growing demand for convenience stores to become one-stop destinations, catering to busy lifestyles without sacrificing quality or variety.

Foodservice has become a major driver of this evolution. Chains like Sheetz and Wawa have successfully rebranded themselves as food-first destinations, offering extensive menus of made-toorder meals, premium coffee, and even healthy options like salads and smoothies. These chains have demonstrated that consumers will visit a c-store not just for fuel, but for a high-quality dining experience.

Grocery offerings are also gaining traction. In regions where traditional supermarkets are sparse, c-stores are stepping in to provide essential items like bread, milk, and fresh produce. For instance, Yesway, a rapidly expanding chain, has integrated grocery sections into its stores to meet the needs of underserved communities. This shift not only drives traffic but also encourages repeat visits as customers come to rely on the store for more than impulse purchases.

Examples of Successful Diversification

One standout example is Alltown Fresh, a chain that has redefined what it means to be a convenience store. Located primarily in the Northeastern United States, Alltown Fresh focuses on farmto-table foodservice, offering madeto-order sandwiches, organic snacks, and cold-pressed juices. By creating a space that emphasizes health, sustainability, and community, Alltown Fresh

Next Steps

has attracted a new demographic of health-conscious consumers who may not have previously considered c-stores for their dining or shopping needs.

Another success story is Foxtrot, a modern convenience concept that combines grocery items, upscale snacks, and curated gift items with café-like seating and delivery services. Targeting urban professionals, Foxtrot has turned convenience into an experience, blending elements of a boutique grocery store, café, and c-store into one seamless brand.

Even traditional fuel-focused stores are making the leap. Kwik Trip, a Midwest-based chain, has added full-service grocery sections to many of its locations, complete with fresh produce, bakery items, and even meat. These additions have allowed the chain to compete not only with c-stores but also with regional supermarkets.

Why Consumers Expect More

The shift toward diversified convenience hubs is driven largely by consumer behavior. Today’s customers demand convenience in every aspect of their lives, and they’re willing to pay a premium for it. A study by Deloitte found that 80% of consumers value convenience as highly as price and quality, underscoring the importance of streamlining the shopping experience.

For c-store operators interested in evolving beyond the pump, here are actionable steps to consider: Assess Your Demographics: Understand your customer base and what they value most. Are they commuters looking for quick meals, or local residents seeking essentials?

Expand Foodservice Offerings: Invest in made-to-order meals, pre-packaged healthy options, or grab-and-go items to appeal to a wider audience.

Test Grocery Sections: Start small with essential items like milk, eggs, and bread to gauge interest and build traffic.

Partner with Local Vendors: Collaborate with local farms or suppliers to add unique, high-quality products that set your store apart.

Invest in Store Layouts: Redesign the space to make it more inviting and functional, ensuring foodservice and grocery areas are easy to navigate.

Looking to the Future

The diversification of convenience stores isn’t just a trend—it’s the future of the industry. As traditional gas stations evolve into multifaceted hubs for food, groceries, and everyday essentials, they will play a critical role in meeting the demands of convenience-driven consumers.

The success stories of chains like Wawa, Kwik Trip, and Alltown Fresh demonstrate that there is enormous potential for c-stores to expand beyond their traditional role. By embracing change and investing in the products and services their customers want, convenience stores can secure their place as indispensable destinations in the communities they serve.

2025 represents a turning point for the industry. Those who adapt to meet the needs of today’s consumers will not only survive but thrive, paving the way for a new era of convenience that goes far beyond the pump.

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HRA EVENTS 2025

Get ready for an incredible year with HRA as we bring together community, industry, and philanthropy through a series of dynamic events in 2025! Kicking off the excitement, the HRA Foundation Golf Tournament will tee off on April 25 at the stunning Mirror Lake Golf Club, uniting players and supporters to raise funds for CURE Childhood Cancer. Golf enthusiasts and philanthropists alike won’t want to miss this chance to make a difference while enjoying a day on the greens.

As the summer heats up, so does the anticipation for the 4th Annual *C-Store Connect Trade Show* on August 28 at the Cobb Galleria Center. Set to be our largest and most impactful event yet, this trade show will bring together industry leaders, innovative vendors, and convenience store professionals from across the country for a day of networking, education, and exploration of the latest trends shaping the industry. Mark your calendars, because this flagship event is one you won’t want to miss!

Then, lace up your sneakers for the *HRA Foundation 5K Walk/Run* on September 20 at Sweetwater Brewing in Atlanta. This lively event promises a mix of fitness, fun, and philanthropy, all in support of Camp Twin Lakes. Whether you’re racing to the finish line or enjoying a casual walk with friends, you’ll be part of a community-driven effort to make a lasting impact.

9TH ANNUAL CHARITY GOLF TOURNAMENT

APRIL 25, 2025

HRA is excited to host its 9th Annual Charity Golf Tournament at the beautiful Mirror Lake Golf Course, bringing together our valued members, partner vendors, and supporters for a day of camaraderie, competition, and community impact. This highly anticipated event isn’t just about great golf—it’s about making a difference. Once again, all proceeds will go toward CURE Childhood Cancer, a nonprofit dedicated to funding research and providing support for children and families affected by cancer.

Over the years, this event has grown into a meaningful tradition, uniting the industry for a cause that truly matters.

Participants can look forward to an unforgettable experience on the course, with exciting prizes, awards, and a delicious lunch to cap off the day. Whether you’re a seasoned golfer or just out to enjoy the fresh air and friendly competition, there’s something for everyone. The tournament format ensures a fun and engaging experience for all skill levels, while opportunities to network and connect with industry peers make it even more rewarding. The event is a perfect blend of business and pleasure, strengthening relationships while supporting an incredible mission.

Thanks to the generous support of HRA members and partner vendors, this tournament continues to make a lasting impact.

Each year, the event raises crucial funds to help CURE Childhood Cancer in its mission to advance research and provide direct assistance to families in need. The contributions from participants, sponsors, and donors demonstrate the power of the convenience store industry coming together for a shared purpose. Every swing, every putt, and every sponsorship plays a role in bringing hope to children battling cancer.

Throughout the year, HRA will also host a series of regional trade shows in the Carolinas, Alabama, Virginia, and Florida. These smaller, localized events provide valuable opportunities for businesses to connect, share insights, and strengthen ties within their regional markets.

2025 is shaping up to be an extraordinary year of connection, collaboration, and community impact. Join us at these exciting events as we come together to celebrate the heart of HRA and make a difference in the lives of many!

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REGIONAL SHOWS HRA is thrilled to announce its expansion into the Carolinas, Virginia, and Florida, marking an exciting new chapter in its mission to serve the convenience retail community across the Southeast. With over a decade of growth and success, HRA is now bringing its expertise and resources to these vibrant regions by hosting a series of smaller industry trade shows throughout the year. These events are designed to foster connections, share valuable insights, and showcase innovative products and services, all tailored to help convenience store owners thrive. As HRA continues to grow, it remains committed to supporting c-store owners on a larger scale, empowering them to achieve greater success in the years to come. This expansion is a testament to HRA’s dedication to its members and the dynamic industry it proudly serves.

C-STORE CONNECT TRADE SHOW AUGUST 28, 2025

Mark your calendars for the premier convenience store event of the year—the C-Store Connect Trade Show! On August 28, 2025, the industry will converge at the Cobb Galleria Center for the fourth annual trade show, and this year promises to be the most spectacular yet. This isn’t just an event; it’s the epicenter of innovation, opportunity, and excitement for convenience store professionals.

With more vendors, more members, a larger show floor, and countless new products, this is your chance to be at the forefront of what’s shaping the future of the industry.

Step into a dynamic showcase featuring cutting-edge products and services, fresh ideas, and game-changing strategies tailored to

help you elevate your business. This year’s expanded show floor will host an unparalleled array of vendors, offering everything from the latest technology solutions to hot new snack trends that are destined to fly off your shelves. Whether you’re looking to discover the next big thing or connect with industry peers, the C-Store Connect Trade Show is the place to be.

And that’s not all—attendees will have the chance to win exciting prizes throughout the event, adding even more energy to an already electric atmosphere. With new products, innovative concepts, and a vibrant community of professionals, this is your opportunity to gain the insights and connections you need to stay ahead in the ever-evolving convenience store industry.

Get the edge—join us on August 28 at the Cobb Galleria Center and experience the event everyone will be talking about. Your business deserves it, and we can’t wait to see you there!

5K WALK/RUN SEPTEMBER 20, 2025

Happening on September 20, 2025, at the iconic Sweetwater Brewing in Atlanta, this year’s event promises to be bigger, better, and cooler—literally. With its later date, participants can enjoy more comfortable weather as they walk, run, or jog to support the incredible work of Camp Twin Lakes. The fun doesn’t stop at the finish line, either! Stick around for an after-party gathering at Sweetwater Brewing, complete with great vibes, refreshing brews, and exciting raffle prizes—all while helping to create life-changing experiences for children with serious illnesses and challenges. Don’t miss this chance to make a difference and have a blast doing it!

C-STORE CONNECT MAGAZINE

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JOIN US! March 20, 2025 Georgia World Congress Center, Atlanta, GA

2025 Join us for the Core-Mark 2025 EXPO, now in 6 LOCATIONS across the US! Network with more than 150 vendors, take advantage of great deals, and enjoy our customer appreciation party with cocktails, dinner and amazing entertainment at Tabernacle!

REGISTRATION IS NOW OPEN! core-mark.com/EXPO

Visit us at core-mark.com

Please note: Due to FDA and regulations regarding tobacco products, no one under the age of 21 is permitted on the show floor.

! y a w a t Ge

Enter for a chance to GRAND PRIZE

WIN YOUR DREAM

VACATION

at the Core-Mark 2025 EXPO! HOW TO ENTER: Visit any of the designated Grand Prize vendors on the show floor and purchase at least $1,000 in pre-selected items. Earn an additional entry* for every $1,000 spent on qualifying Grand Prize items. The winner will be announced at 5:00 PM on the day of the EXPO and will receive a travel voucher valued at up to $7,500!

Official Prize Rules: Prize Restrictions: No cash alternatives or exchanges for prizes. The prize is non-transferable and cannot be resold. Winner is responsible for any taxes, fees, or additional expenses not covered by the prize (e.g., meals, excursions, activities, souvenirs, insurance, etc.). *A maximum of 10 entries will be allowed per qualifying customer.

Booking and Travel Arrangements: Travel arrangements will be made by Great Time Travel, and the winner may select the trip at their discretion. Any costs above the amount of $7,500 will be the responsibility of the winner. If the winner is unable to travel or does not wish to take the prize, they may forfeit the prize with no alternative compensation.

Travel Dates: Travel must be completed within 12 months from the date of winning the prize.

Travel Documents: The winner is responsible for ensuring they have all necessary travel documents, such as passports, visas, and medical records.

Forfeiture of Prize: If the winner is unable to travel or does not claim the prize within the specified time frame, the prize will be forfeited, and the winner will not be entitled to any compensation.

Limitation of Liability: Core-Mark is not responsible for any damages, loss, or injury related to the travel program, including but not limited to accidents, delays, or lost luggage. By participating in the program, the winner agrees to release and hold harmless Core-Mark and the travel organizers from any claims arising from the prize or the travel experience.

Force Majeure: Core-Mark and the travel organizer are not responsible for any delays, cancellations, or other changes to the travel plan due to unforeseen events (e.g., natural disasters, pandemics, political unrest).

FOODSERVICE REVOLUTION Building a Mini QSR in Your Store

The convenience store industry is under-

many citing speed and convenience as the

going a transformation, with foodservice

primary motivators.

emerging as the single most significant driver of growth and differentiation. As con-

Moreover, foodservice accounts for 23%

sumers demand more from their shopping

of in-store sales at c-stores, according to

experience, c-stores have the opportunity to

the National Association of Convenience

redefine themselves as quick-service restau-

Stores (NACS), making it a critical revenue

rant (QSR) hybrids, offering high-quality

stream. But this isn’t just about profitabil-

meals, snacks, and beverages that rival fast

ity—it’s about customer retention. Stores

food chains. Building a successful foodser-

that offer robust foodservice programs

vice program isn’t just about adding new

create stronger loyalty and drive repeat

products; it’s about creating a mini QSR

business, ensuring they remain competitive

that balances speed, quality, and profita-

against quick-service restaurants (QSRs)

bility while meeting the evolving needs of

and delivery platforms.

today’s customers.

In 2025, foodservice is more than a trend—

Practical Steps to Build or Expand a Foodservice Program

it’s a necessity for convenience stores look-

Creating a mini QSR within your conven-

ing to stay competitive. We will explore the

ience store requires a thoughtful approach.

steps, strategies, and success stories behind

Whether you’re starting from scratch or

the foodservice revolution, offering prac-

expanding an existing program, these steps

tical insights for c-store operators ready to

can guide you toward success:

make the leap.

1. Assess Your Space & Infrastructure

Why Foodservice Matters More Than Ever

Before launching a foodservice program,

Consumers today expect more from con-

you have room for food prep areas, refrig-

venience stores. They want fresh, high-qual-

eration, and storage? Can you reconfigure

ity food options that fit seamlessly into their

your layout to create a seamless flow for cus-

busy lives. According to a recent report by

tomers ordering and picking up food?

Technomic, 43% of consumers purchase

If space is limited, consider starting small

food from c-stores at least once a week, with

with grab-and-go items or self-serve sta-

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C-STORE CONNECT MAGAZINE

evaluate your store’s physical space. Do

A strong coffee program is essential for drawing morning traffic.”

tions, then scaling up as demand grows.

2. Understand Your Audience Tailor your offerings to your customer base. Commuters may prefer portable breakfast options, while families might value hearty meals like pizza or fried chicken. Conduct surveys or analyze purchasing data to understand what your customers want most.

3. Start with Proven Concepts Begin with food categories that have a track record of success in c-stores. Pizza, for example, is a perennial favorite that delivers high margins and broad appeal.

Grab-and-go sandwiches and salads cater to health-conscious consumers, while coffee stations can draw customers in during morning and afternoon rushes.

4. Invest in Staff Training Quality foodservice requires skilled employees. Invest in training that covers food safety, preparation techniques, and customer service to ensure a consistent, high-quality experience.

5. Leverage Partnerships Work with distributors like Core-Mark C-STORE CONNECT MAGAZINE

13

As the convenience store industry continues to evolve, foodservice will play an increasingly critical role in shaping its future.”

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C-STORE CONNECT MAGAZINE

or Sysco to streamline sourcing and inven-

consistent preparation. Even prepackaged

tory management. Many suppliers offer

grab-and-go items should be high-quality,

turnkey foodservice programs that include

with clear labeling to emphasize freshness

equipment, recipes, and marketing mate-

and nutritional value. Consider offering

rials, making it easier to launch or expand

premium options like locally sourced pro-

your offerings.

duce or artisan-style sandwiches to stand out from competitors.

Balancing Speed, Quality, and Profitability

Profitability: Monitor margins closely to

One of the greatest challenges in foodser-

ensure your foodservice program contrib-

vice is striking the right balance between

utes positively to your bottom line. While

speed, quality, and profitability. Here’s how

high-quality ingredients can justify premi-

c-stores can achieve this balance:

um pricing, also consider offering combo deals or loyalty rewards to encourage repeat

Speed: Invest in equipment like high-speed

purchases.

ovens, which can cook items like pizzas or can also streamline the ordering process,

Popular Concepts That Deliver Results

reducing wait times and freeing up staff for

Certain foodservice concepts have proven

other tasks.

to be particularly effective for c-stores look-

sandwiches in minutes. Self-service kiosks

ing to establish themselves as mini QSRs. Quality: Focus on fresh ingredients and

Pizza: Pizza is a universal favorite with

couraging daily visits.

excellent margins. Offering customizable, made-to-order pizzas or pre-prepared slic-

Next Steps for C-Store Operators

es can appeal to both individual customers

If you’re ready to embrace the foodservice

and families. Chains like Casey’s General

revolution, here are actionable next steps to

Store have made pizza a cornerstone of their

get started:

brand, generating significant revenue and customer loyalty.

Test your foodservice offerings in one or two locations before rolling them out sys-

Grab-and-Go Meals: Prepackaged sand-

tem-wide. Gather feedback from customers

wiches, salads, and wraps cater to custom-

and employees to identify areas for im-

ers seeking healthy, portable options. These

provement.

13.14%

The foodservice segment in convenience stores is expected to experience a compound annual growth rate of 13.14% between 2023 and 2028.

items are ideal for commuters or busy professionals and can be easily scaled to meet

Use digital signage, social media, and in-

demand.

store promotions to showcase your new foodservice options. Highlight features like

Coffee Stations: A strong coffee program is

freshness, quality, and convenience to at-

essential for drawing morning traffic. Invest

tract new customers.

in high-quality beans, flavored syrups, and

19%

Nearly one-fifth (19%) of consumers reported purchasing more foodservice

self-serve machines to create a customizable

Track sales data, customer feedback, and

coffee experience. Many stores also offer

operational efficiency to measure the suc-

items from convenience stores in 2024

loyalty programs specifically for coffee, en-

cess of your program. Adjust your offerings

copared to the previous year.

and processes as needed to maximize results.

Several convenience stores have already embraced the foodservice revolution, demonstrating what’s possible with the right strategy.

12.2%

Prepared foods in convenience stores saw

As the convenience store industry con-

a 12.2% year-over-year sales increase in

tinues to evolve, foodservice will play an

2023.

increasingly critical role in shaping its future. By investing in high-quality offerings, leveraging proven concepts, and adapting to consumer needs, c-stores can establish themselves as leaders in the quick-service space.

2025 is a year of opportunity for operators

30%

Approximately 30% of consumers choose

willing to embrace change. With careful

convenience stores over quick-service

planning, strategic investments, and a focus

restaurants due to lower prices.

on delivering exceptional customer experiences, any c-store can become a destination for foodservice excellence.

C-STORE CONNECT MAGAZINE

15

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EV CHARGING THE EV OPPORTUNITY The future is electric!

The world is charging ahead—literally. Electric vehicles (EVs) are no longer a futuristic concept; they’re a present reality, rapidly gaining traction across the United States. With the number of EVs on the road expected to grow exponentially over the next decade, convenience stores are uniquely positioned to capitalize on this trend by offering EV charging stations.

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C-STORE CONNECT MAGAZINE

this opportunity is about more than just keeping up with the times”

C-STORE CONNECT MAGAZINE

19

This shift is driven by several factors: government incentives, increasing environmental awareness, and the growing affordability of EVs. As more drivers make the switch, the demand for reliable, convenient charging infrastructure is skyrocketing—and convenience stores are perfectly positioned to fill the gap.

For decades, convenience stores have been synonymous with quick, accessible refueling. Adding EV chargers is the natural next step, enabling store owners to meet the needs of a rapidly expanding customer base.

The Benefits of Adding EV Charging Stations Investing in EV chargers offers a host of advantages for convenience store owners: Attracting a New Customer Base: EV drivers need reliable charging options, and by providing them, your store becomes a go-to destination. These customers are likely to visit your store while waiting for their vehicles to charge, leading to increased foot traffic and sales.

F

or small convenience store owners, this opportunity is about more than just keeping up with the times. It’s about staying competitive, attracting new customers, and securing a profitable niche in an evolving market.

The Rise of EVs and the Changing Transportation Landscape EV adoption is booming. According to the International Energy Agency, the number of EVs worldwide surpassed 14 million in 2023, with the United States accounting for a significant portion of that growth. By 2030, it’s projected that EVs will make up 30% of all vehicles on U.S. roads.

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C-STORE CONNECT MAGAZINE

Building a Future-Proof Business: As gas-powered vehicles gradually decline, stores that embrace EV charging now will be ahead of the curve, positioning themselves as leaders in the next era of transportation.

Enhancing Your Brand: Offering EV chargers demonstrates that your business is forward-thinking and environmentally conscious—qualities that resonate with today’s consumers.

Types of EV Charging Stations Understanding the types of EV chargers is critical when deciding how to integrate this technology into your convenience store.

Each level of EV charging serves a distinct purpose and comes with its own set of requirements and benefits. Here’s a closer look at the three primary levels: Level One: Basic Charging Level 1 chargers are the simplest and slow-

est option, providing power through a standard 120-volt outlet—the kind you’d find in any home or business.

These chargers add approximately 3–5 miles of driving range per hour. For most EV drivers, that means a full charge could take upwards of 24 hours, depending on the size of the battery.

Level 1 chargers are best suited for overnight charging at home or in areas where vehicles remain parked for long periods, such as workplaces or hotels.

Because they use existing electrical infrastructure, Level 1 chargers have minimal installation costs, but their slow speed makes them impractical for convenience stores where quick turnover is essential.

While Level 1 chargers are not ideal for c-stores, understanding their limitations highlights the need for faster, more efficient solutions.

Level Two: Public-Friendly and Practical Level 2 chargers operate on a 240-volt circuit, similar to what powers heavy appliances like electric dryers. These chargers are significantly faster, making them the most common choice for public locations, including convenience stores.

program integration.

For convenience stores, Level two chargers strike the perfect balance between cost-effectiveness and customer convenience.

By 2030, it’s They can add 12–60 miles of range per projected that EVs hour, depending on the specific charger and vehicle. A full charge might take 3–8 hours, will make up 30% but for most drivers stopping at a c-store, a 30-minute session provides plenty of range for their immediate needs. of all vehicles on Level 2 chargers are ideal for locations U.S. roads.” where customers might spend 15–30 min- DC fast chargers can add 100–250 miles of Level Three: DC Fast-Charging -The Ultimate Convenience Level 3 chargers, often referred to as DC fast chargers, are the pinnacle of EV charging technology. These systems use direct current (DC) instead of alternating current (AC), enabling them to deliver power at an extremely high rate.

utes, such as convenience stores, shopping centers, and restaurants.

Installation costs range from $2,000 to $5,000 per unit, depending on electrical infrastructure and the charger’s features.

Many Level 2 chargers allow for networked management, letting store owners monitor usage, set pricing, and even offer loyalty

range in just 20–30 minutes, depending on the vehicle and the charger’s capacity. For drivers, this speed makes them the most desirable option for quick refueling stops.

These chargers are perfect for high-traffic convenience stores near highways or urban centers where drivers need fast charging on the go.

The initial investment for a single DC fast C-STORE CONNECT MAGAZINE

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starting with one or two Level 2 chargers is a practical and costeffective way to enter the EV market.” with additional costs for electrical upgrades potentially adding another $10,000– $50,000. These chargers also consume significant amounts of electricity, making operational costs higher than Level 2 chargers.

Many DC fast chargers come equipped with advanced software for monitoring and monetizing usage. Some even include features like vehicle-to-grid (V2G) technology, allowing stored energy in EVs to be fed back into the grid.

While DC fast chargers require a higher upfront investment, they offer unmatched speed and customer appeal, making them an excellent choice for stores in busy or strategic locations.

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Which Level is Right for Your Store?

For most convenience stores, starting with one or two Level 2 chargers is a practical and cost-effective way to enter the EV market. They offer a good balance of charging speed and affordability, ensuring that your store can attract EV drivers without overextending your budget.

If your store is located near a highway or in an area with high EV adoption, investing in a DC fast charger can provide a competitive edge. These chargers cater to drivers looking for speed, making the more likely to stop at your location—and spend time (and money) inside your store while they wait.

By understanding the differences between these charging levels, you can make an informed decision that aligns with your store’s goals, budget, and customer base.

Let’s plug into the future—one charging station at a time.

What’s In It For You? Revenue from EV charging stations comes from multiple streams. Most charging stations allow store owners to set usage fees, such as a per-minute or per-kilowatt-hour rate. On average, charging fees can generate $3–$7 per session, depending on location and electricity costs.

Beyond direct earnings, EV chargers drive foot traffic. Studies show that EV drivers are likely to spend 15–30 minutes at a charging station—plenty of time to grab a coffee, a snack, or a quick meal. This extended dwell time translates into higher in-store sales.

Staying Competitive in a Changing Market Major convenience store chains like Wawa, Sheetz, and 7-Eleven are already embracing EV charging, installing stations at dozens of locations nationwide. For independent store owners, this trend highlights a critical point: to stay competitive, you need to adapt.

Adding EV chargers doesn’t just help you keep pace with larger competitors—it positions your business as a leader in your community, offering services that customers increasingly expect.

The First Steps to Plugging In Ready to explore EV charging for your store? Here’s how to get started: 1. Research Providers: Companies like ChargePoint, Tesla, and Blink offer leasing and ownership options. Reach out for demos and pricing to find the best fit for your business.

2. Evaluate Your Location: Consider your store’s proximity to highways, urban centers, or EV-friendly communities.

High-traffic areas are ideal for charging stations.

3. Plan for Growth: Start small with one or two chargers and expand as demand increases.

The Road Ahead The rise of EVs represents one of the most significant shifts in the transportation industry in decades. For convenience store owners, this is a once-in-a-generation opportunity to evolve alongside your customers, meet their changing needs, and build a business that’s ready for the future. The road ahead is electric—don’t get left behind.

Revenue from EV charging stations comes from multiple streams.”

The Electric Vehicle Charging Stations and U.S. Interstates map, developed by Esri.

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ADDING VALUE The Rise of Alternative Services in C-Stores The modern convenience store is no longer just a place to fill up your gas tank or grab a quick snack. As consumer needs evolve, c-stores are finding innovative ways to add value by offering nontraditional services that increase foot traffic, drive loyalty, and enhance the overall shopping experience.

From package pickup to car washes, these alternative services not only attract customers but also create opportunities for cross-sales and repeat visits.

Expanding Beyond the Basics Convenience stores are leveraging their accessible locations and extended hours to introduce services that make life easier for their customers. Package pickup services, such as Amazon lockers, have gained significant popularity in recent years. These lockers allow customers to retrieve their online purchases at their convenience, while also increasing the likelihood of additional in-store purchases. According to a study by the National Retail Federation, 62% of consumers who visit a store for package pickup make an additional purchase during their trip.

Other services, like ATMs and lottery sales, also drive foot traffic by fulfilling everyday needs. Customers stopping by for cash or lottery tickets often grab a coffee, snack, or other impulse item on their way out. The same applies to car washes, which are often bundled with fuel discounts or loyalty programs to incentivize use. These services not only bring customers onto the property but also increase the time they spend at the store, providing more opportunities for engagement and sales.

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Driving Customer Loyalty with Convenience Offering alternative services can help c-stores stand out in a crowded marketplace. By meeting a broader range of customer needs, these stores become indispensable to their communities. For example, stores with check-cashing services or bill payment kiosks attract customers who may not have access to traditional banking options, fostering loyalty among underserved demographics.

Additionally, bundling services with instore promotions can encourage repeat visits. A c-store that offers a free car wash with every fuel purchase or discounts on snacks for package pickup customers provides tangible reasons for shoppers to return. These small gestures of added value can translate into long-term loyalty.

Marketing Alternative Services Effectively The success of alternative services often hinges on effective marketing. Here are best practices for promoting these offerings: Use clear, eye-catching signs near entrances and checkout counters to inform customers about available services. For example, prominently display signage for package lockers or car wash promotions.

Bundle services with popular items to increase awareness and drive sales. For example, offer a discount on coffee with every ATM withdrawal or a coupon for snacks

with package pickups.

Include alternative services in loyalty programs to incentivize repeat use. For instance, allow customers to earn points for using the car wash or purchasing lottery tickets.

As convenience stores continue to diversify their offerings, alternative services will play a crucial role in driving traffic and boosting revenue. By thinking beyond traditional products and creating meaningful connections with customers, c-stores can transform into multifunctional hubs that serve as cornerstones of their communities.

In today’s highly competitive retail environment, it’s essential for convenience store owners to adopt a proactive mindset, constantly seeking new ways to better serve their customers. The needs and expectations of consumers are evolving rapidly, and stores that fail to keep up risk losing relevance. Whether it’s introducing alternative services, expanding product offerings, or enhancing the in-store experience, staying ahead of the curve requires a commitment to innovation and adaptability.

By actively listening to customer feedback, monitoring industry trends, and experimenting with new ideas, c-store operators can position themselves as indispensable to their communities. This proactive approach not only builds customer loyalty but also ensures long-term growth and sustainability in an ever-changing market.

Package pickup services have gained significant popularity in recent years.”

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HOW REGIONAL OFFERINGS BOOST REVENUE & LOYALTY

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C-STORE CONNECT MAGAZINE

For independent convenience store

in the Southeast—is leveraging local

Why Regional Products Matter

owners, standing out in a competitive

and regional products. From fresh

market is no small feat. With national

baked goods sourced from a neighbor-

chains dominating the landscape, find-

hood bakery to craft sodas, barbecue

ing ways to attract and retain custom-

sauces, and homegrown snacks, inte-

ers requires more than just competitive

grating local flavors not only creates a

pricing and convenience. One pow-

unique shopping experience but also

erful strategy that is gaining traction

fosters customer loyalty and increases

among c-store operators—especially

revenue.

Customers today are more conscious than ever about where their products come from. They appreciate authenticity and enjoy supporting businesses that contribute to their local economy.

When a convenience store stocks a well-loved regional brand or a product with a compelling local story, it resonates with customers on a deeper level.

These offerings transform a store from a generic pit stop into a destination that provides a sense of community and hometown pride.

Integrating local flavors not only creates a unique shopping experience but also fosters customer loyalty and increases revenue.”

Take, for example, a convenience store in North Carolina that began stocking Cheerwine, a beloved regional cherry-flavored soda. While national brands like Coca-Cola and Pepsi are staples, the addition of a well-known local favorite brought in customers who specifically sought out the drink.

Not only did sales of Cheerwine surge, but customers who came for the soda often left with snacks, coffee, or fuel as well. Another store in Louisiana saw success by partnering with a local bakery to sell fresh beignets and pralines.

The freshly made goods, unavailable at big-box competitors, became a draw for morning commuters and tourists alike.

Beyond food and beverages, local partnerships can extend to other high-margin items. A c-store in Tennessee found success in stocking small-batch, locally made hot sauces that became a hit with customers looking for a unique, regionally inspired condiment. By featuring products with a story—such as a family-owned farm producing smallbatch jams or a barbecue sauce made with local ingredients—store owners C-STORE CONNECT MAGAZINE

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can turn ordinary purchases into experiences that customers want to share and return for.

How Local Partnerships Give Independents a Competitive Edge One of the biggest challenges independent c-store owners face is competing with the uniformity and pricing power of national chains. While big-box retailers rely on volume-driven supply chains, they often lack the flexibility to showcase hyper-local products. This is where independent c-stores have a significant advantage.

By sourcing local goods, store owners can offer something the major chains simply don’t: a personalized, community-centered shopping experience.

Local products not only differentiate a store but also build strong relationships with customers. When shoppers see their favorite hometown products on the shelves, they feel a connection to the store and are more likely to return. Additionally, featuring regional items can create buzz and word-ofmouth marketing. A customer who discovers a rare or locally exclusive product at a convenience store is likely to tell friends and family, bringing in new business.

Beyond boosting customer loyalty, partnerships with local vendors also support the surrounding economy.

Small-batch food producers, craft beverage makers, and local farmers benefit from having a retail outlet, and in turn, they often help promote the store carrying their products. It’s a mutually beneficial relationship that fosters goodwill and community engagement.

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C-STORE CONNECT MAGAZINE

Steps to Identify and Source Local Products Bringing local products into a convenience store requires a thoughtful approach, but it doesn’t have to be complicated. Here’s how independent c-store owners can successfully integrate regional goods into their inventory: 1. Understand Your Customer Base Before sourcing local products, it’s crucial to understand what your customers want. Are they looking for fresh baked goods in the morning? Are they interested in unique regional snacks or beverages? Observing purchasing habits, engaging with customers, and even conducting informal surveys can help identify demand.

2. Connect with local vendors, farmers’ markets, food festivals, and community fairs are excellent places to discover potential vendors. Many small businesses are eager for retail exposure and may offer special wholesale pricing for local retailers. Reaching

out to local bakeries, coffee roasters, or specialty food makers can lead to unique product partnerships.

3. Highlight Regional Appeal Once local products are introduced, they should be prominently displayed and marketed. Using signage that tells the story of the product—where it’s made, who makes it, and why it’s special—adds value. Social media promotions, in-store tastings, and limited-time offers can also drive interest and excitement.

4. Start Small and Scale Up There’s no need to overhaul the entire inventory overnight. Testing a few local products and monitoring their performance allows store owners to adjust based on what sells best. Seasonal or

rotating selections can keep things fresh and encourage repeat visits.

5. Leverage Loyalty Programs and Promotions Pairing local products with loyalty rewards or discounts on fuel or other essentials can increase sales. For instance, offering a discount on coffee with the purchase of a locally made pastry can encourage trial and boost both categories.

A Win-Win for Convenience Stores & Communities Integrating local products isn’t just about making a store stand out—it’s about creating a sense of place and connection. Customers appreciate when their go-to store supports local

businesses, and in turn, they’re more likely to support the store itself. By embracing regional flavors and forming partnerships with local vendors, independent convenience store owners can drive traffic, increase sales, and build lasting customer relationships.

As the convenience store industry continues to evolve, those who invest in local and regional products will find themselves not just surviving but thriving. Offering something unique, something that national chains can’t replicate, is a game-changer. And in an industry where customer loyalty is everything, the power of local flavor might just be the secret ingredient to long-term success.

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Established in 1975, CURE Childhood Cancer is dedicated to conquering childhood cancer through funding targeted research while supporting patients and their families.

When CURE was founded, survival rates for children with cancer were just 20%. Thanks to continued research, survival rates have improved to over 80% today. Still, 1 in 5 do not survive.

And even when effective, current treatments are harsh and often leave survivors with life long physical, emotional, and cognitive scars.

Research is the key to unlocking breakthroughs that will save the lives of children with cancer. In the past 12 years, CURE has invested $38 million in the most promising research aimed at solving childhood cancers. Our highest priority is precision medicine, treatment targeted at tumor driving genes, which is already yielding significant results for children with recurrent and hard to treat cancers.

At CURE, we are also focused on supporting families devastated by a childhood cancer diagnosis through programs designed to meet a family’s emotional, practical, and financial needs. CURE serves meals in the hospital, provides emergency financial support to ease burdens, and offers professional counseling to patients and family members. We also offer bereavement support for families who must deal with unimaginable loss. These are only a few of the ways we serve childhood cancer patients and their families. CURE’s support encompasses dozens of services designed to lighten the load of the families and make sure they know they aren’t alone.

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DESIGNING FOR

THE FUTURE

STORE LAYOUTS THAT DRIVE PROFIT

The convenience store of today looks very different from the one of a decade ago—and for good reason. As consumer expectations evolve, so too must store layouts, ensuring that space is used efficiently to maximize revenue, accommodate new services, and enhance the overall shopping experience. The right store design isn’t just about aesthetics; it’s about functionality, traffic flow, and profitability. Whether integrating foodservice, installing EV chargers, or adding new retail categories, a well-planned layout can make all the difference in driving sales and fostering customer loyalty.

Optimizing Space for a Diversified Future With convenience stores expanding their offerings beyond traditional fuel and packaged goods, space optimization is more important than ever. The addition of fresh food programs, self-serve beverage stations, graband-go meals, and even EV charging stations requires careful planning to ensure that each square foot is working to generate revenue.

One major trend in modern c-store design is dedicating more space to foodservice. As more consumers look for fresh, high-quality meals on the go, the days of a simple hot dog roller are giving way to full-service delis, made-to-order sandwiches, and coffee bars that rival national chains. This shift means rethinking store layouts to accommodate prep areas, seating, and efficient customer flow.

The key is balancing these new additions without disrupting the store’s core offerings.

Smart shelving placement, modular fixtures, and designated food prep zones help streamline operations while maintaining a clean and inviting look.

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C-STORE CONNECT MAGAZINE

Another significant factor in space planning is the rise of electric vehicle (EV) charging stations. More c-stores are incorporating EV chargers into their operations, but simply installing them in the parking lot isn’t enough. To fully capitalize on these highdwell-time customers, stores need to create an environment that encourages in-store spending while customers wait. Adding comfortable seating, free Wi-Fi, and easy access to high-margin products like coffee, snacks, and fresh food can transform an EV stop into a profitable visit. Store owners who strategically position their grab-and-go sections near store entrances can capture these customers quickly, making their stop both convenient and lucrative.

Trends in Modern Convenience Store Design As consumer behaviors shift, c-stores must adapt to meet new expectations. Today’s store designs emphasize openness, accessibility, and a premium shopping experience that feels more like a neighborhood market than a traditional gas station. Some key trends shaping the future of c-store layouts include: Wider Aisles and Open Layouts: Customers want a seamless and intuitive shopping experience. Wider aisles and open floor plans not only enhance visibility but also make the store feel more inviting and less cluttered.

This approach also improves traffic flow, ensuring that high-traffic areas—such as coffee stations and checkout counters—don’t become bottlenecks during peak hours.

Zoned Layouts for Different Shopping Missions: Modern c-stores are incorporating designated zones for different types of shoppers. A well-organized grab-and-go section

near the entrance caters to customers who want a quick stop, while a dedicated seating area for coffee drinkers or lunch customers provides a space for lingering guests. Fueling stations and EV chargers are being complemented with outdoor seating or digital ordering kiosks to encourage in-store visits.

Tech-Driven Efficiency: Self-checkout kiosks, mobile ordering, and digital menu boards are becoming more prevalent in store designs. These additions reduce wait times, streamline operations, and appeal to tech-savvy consumers who prefer a frictionless transaction experience. Some stores are even experimenting with AI-driven inventory management to ensure shelves are always stocked with the most in-demand items.

Natural Light and Modern Aesthetics: The old stereotype of dimly lit, cramped convenience stores is fading fast. Many modern c-stores are embracing large windows, sleek fixtures, and polished interiors to create an upscale yet welcoming environment. This shift not only enhances the customer experience but also elevates the store’s brand perception, making it a preferred stop over competitors.

Innovative Layouts that Drive Success Across the country, independent c-store owners are rethinking their layouts to maximize profitability while keeping up with changing customer needs. One successful example is a store in Florida that reconfigured its layout to

incorporate a fresh food counter with an open kitchen concept. By removing underperforming shelf space and repositioning high-margin items near the checkout, the store increased food sales by 30% within six months.

In another case, a c-store in Georgia embraced the EV charging trend by adding shaded outdoor seating and a small café-style beverage station. This setup not only drew in EV drivers but also encouraged longer visits, leading to increased sales of premium coffee and snacks. Customers appreciated the comfortable waiting area, and many turned their quick stop into a routine destination.

Customer feedback has been overwhelm-

ingly positive in stores that prioritize layout improvements. Shoppers appreciate easy navigation, clear product placement, and a store environment that feels modern and clean.

Many store owners find that even small adjustments—such as improving signage, repositioning high-demand products, or upgrading lighting—can have a significant impact on both customer satisfaction and sales.

Investing in Store Design for Long-Term Growth For independent convenience store owners, investing in a strategic store layout isn’t just about keeping up with trends—it’s about future-proofing the business. A well-thoughtout design can enhance operational efficiency,

improve customer experience, and ultimately drive higher profits. By optimizing space for foodservice, integrating new revenue streams like EV charging, and embracing modern design elements, c-store operators can create a competitive edge that sets them apart from larger chains.

As the industry continues to evolve, those who prioritize smart, customer-focused store design will be best positioned for success.

The convenience store of the future is one that goes beyond mere convenience—it’s a destination that meets the needs of today’s customers while preparing for the demands of tomorrow.

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turn occasional visitors into loyal customers’” 38

C-STORE CONNECT MAGAZINE

YALTY Loyalty programs have long been a staple in the convenience store industry, rewarding repeat customers and encouraging return visits. But as c-stores expand their offerings beyond traditional fuel and snacks—incorporating foodservice, EV charging, and specialty products—these programs have even greater potential. A well-designed loyalty program doesn’t just increase customer retention; it creates opportunities to promote new services, drive higher spending, and personalize the shopping experience. By strategically tying loyalty programs to expanded offerings, independent c-store owners can turn occasional visitors into devoted customers.

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For example, a c-store that introduces a made-to-order foodservice program can encourage trial and repeat purchases by offering double loyalty points on sandwich or coffee purchases. Customers who visit primarily for fuel may be enticed to step inside and explore these new options. Similarly, EV charging stations can be incorporated into loyalty programs by offering free coffee or discounts on in-store items for customers who charge their vehicles—a tactic that keeps them engaged with the store while they wait.

Bundling services into loyalty promotions is another effective way to increase overall spending. Consider a “charge and chill” deal, where customers using an EV charger receive a discount on a cold beverage, or a “coffee club” that rewards frequent morning customers with a free cup after a set number of visits. These small incentives create habits that lead to higher lifetime customer value.

Personalized Rewards for Maximum Impact One of the most powerful trends in loy-

Tying Loyalty to New Revenue Streams As convenience stores evolve to include

alty programs is personalization. Today’s customers expect more than generic discounts—they want offers tailored to their

one of the ence store owners who use data-driven inEV charging stations, integrating these most powerful services into a loyalty program can signifi- sights to personalize rewards can see signifiimprovements in program engagement trends in loyalty cantly boost engagement. Many customers cant programs is are already accustomed to earning points and overall sales. fuel purchases, but expanding these inpersonalization.” oncentives A customer who frequently purchases to other high-margin areas creates fresh food programs, coffee bars, and even

additional reasons for them to choose one store over another.

preferences and buying habits. Conveni-

breakfast items might appreciate an offer for a free pastry with their next coffee purchase. A shopper who regularly buys energy

drinks could receive an exclusive discount 40

C-STORE CONNECT MAGAZINE

on a new beverage brand. By using purchase history to customize rewards, stores make customers feel valued while encouraging repeat business.

Technology makes this easier than ever.

Many modern loyalty platforms offer mobile apps and digital wallets that allow customers to track their rewards, receive personalized offers, and even redeem points through their smartphones. This not only enhances convenience but also provides store owners with valuable insights into customer behavior, allowing for more targeted promotions.

Best Practices for Implementation Successfully integrating loyalty programs with expanded offerings requires careful planning and execution. Store owners should focus on making participation easy,

create even stronger emotional connections

program can be a game-changer. By link-

ensuring rewards are meaningful, and using

with the brand. Offering double points dur-

ing rewards to foodservice, EV charging,

promotions strategically to drive sales.

ing slower hours or launching limited-time

and other non-fuel purchases, store owners

promotions tied to new services can also

can increase engagement, drive incremental

drive engagement and boost sales.

sales, and strengthen customer relation-

First, simplicity is key. Customers are more likely to engage with a loyalty program that

ships. Personalized promotions and seam-

is straightforward and easy to use. Wheth-

Finally, marketing plays a crucial role in loy-

less program execution further enhance the

er it’s a mobile app, a phone number-based

alty program success. Employees should be

experience, ensuring customers return time

system, or a scannable card, the enrollment

trained to promote the program at check-

and time again.

process should be quick and hassle-free. Ad-

out, in-store signage should clearly high-

ditionally, rewards should be easy to track

light the benefits, and digital channels—

For independent c-store owners, loyalty

and redeem—nothing frustrates customers

such as email and social media—should be

isn’t just about rewarding transactions—

more than a confusing or overly complicat-

used to remind customers of their rewards

it’s about building long-term connections.

ed points system.

and upcoming promotions. A well-market-

With the right strategy, a strong loyalty

ed program ensures that customers see the

program can turn everyday shoppers into

value and actively participate.

brand ambassadors, ensuring sustained

Second, rewards must be enticing enough to influence behavior. Small discounts can

growth and profitability in an increasingly

be effective, but exclusive perks—such as

As convenience stores continue to diversi-

members-only deals, surprise birthday re-

fy their offerings, a well-integrated loyalty

competitive market.

wards, or early access to new products—can C-STORE CONNECT MAGAZINE

41

The HRA Foundation is proud to announce the continuation of its annual Scholarship Program in 2025, marking the third consecutive year of providing financial support to deserving college students.

Designed to ease the financial burdens of higher education, this initiative underscores HRA’s commitment to supporting the families of its members while investing in the future of young leaders.

A Commitment to Education Since its inception, the HRA Foundation Scholarship Program has awarded over $45,000 to 21 outstanding students. In 2025, the Foundation will continue this legacy by offering $2,500 scholarships to 10 students, totaling $25,000 in new awards. These funds are available to any full-time student enrolled at a U.S. college or university for the 2025-2026 academic year, provided they are an immediate family member of an active HRA member.

Key Dates and Details The application process for the 2025 program opens in Spring 2025 and will remain open for submissions for several weeks. Winners will be selected based on a combination of criteria, including academic achievement, personal background, and their responses to an essay prompt.

The scholarship funds will be disbursed to recipients by the end of Summer 2025, just in time to prepare for the upcoming academic year.

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C-STORE CONNECT MAGAZINE

How to Apply Applying is straightforward. Applicants will need to provide: • Basic student and personal information • Details about their educational and life experiences • A thoughtful essay submission that reflects their aspirations and achievements By combining these elements, the HRA Foundation aims to identify students who not only excel academically but also demonstrate a commitment to personal growth and community impact.

A Look Ahead As the HRA Foundation’s Scholarship Program enters its third year, it continues to grow as a vital resource for HRA families. By the end of 2025, the Foundation will have invested $70,000 in scholarships since the program began, further cementing its role in fostering educational opportunities.

For HRA members, this program is more than just financial aid—it’s a meaningful way to support the dreams and ambitions of their children and grandchildren.

Stay tuned for the opening of the 2025 application window in February, and encourage eligible students to apply! Together, we can help shape a brighter future, one scholarship at a time.

For more information about the HRA Foundation Scholarship Program, visit hrafoundation.com.

HRA Foundation enters its third year of providing financial support to college students through an annual scholarship program.”

C-STORE CONNECT MAGAZINE

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PROUDLY SERVING ALABAMA | FLORIDA | GEORGIA | MISSISSIPPI | TENNESSEE

HRA Members

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BTC is a family owned distributor of convenience food service products serving the southeast. Today’s business climate is defined by speed, techonologies, and people expecting values besides value. At BTC we aspire to create an outstanding culture for everyone, no matter who they are or what they do for our organization.

100 Airview Lane, Alabaster, AL 35007 | Office: 205-324-2581 | Fax: 205-326-3212

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Scan to find your HRA Representative: 100 Airview Lane, Alabaster, AL 35007 | Office: 205-324-2581 | Fax: 205-326-3212

Many business owners fall into the trap of trying to do everything themselves...”

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C-STORE CONNECT MAGAZINE

QUICK TIPS FOR

EXPANDING WITHOUT OVER EXTENDING

Expanding your c-store’s offerings is an exciting opportunity to increase revenue, attract new customers, and build a more resilient business. However, the biggest mistake many store owners make is growing too quickly without a solid plan, leading to financial strain and operational headaches. The key to successful, sustainable expansion is strategic growth—introducing new products and services in a way that maximizes return on investment while keeping risks low.

One of the best ways to expand without overextending is to test before you commit to any large investments. Instead of diving headfirst into costly renovations or expensive equipment, start small by introducing limited-time products or trial services. For example, if you’re considering a full-service food program, start by offering a selection of grab-and-go meals or freshly brewed coffee. Gauge customer response and sales performance before making a larger commitment. Seasonal or trending items can also serve as an excellent test run, helping you determine demand without locking yourself into a permanent expansion. By taking an incremental approach, you can minimize risk while gathering valuable insights about what works best for your store.

Another powerful yet often overlooked strategy is leveraging local partnerships.

Working with nearby bakeries, coffee roasters, or specialty snack vendors allows you to expand your product selection without the financial burden of developing new items in-house. Local products also create a unique selling point that sets your store apart from larger chain compet-

itors, fostering a sense of community and customer loyalty. Many small suppliers are willing to work on flexible terms, such as revenue-sharing agreements or consignment deals, which reduce your upfront costs while still allowing you to offer fresh, high-quality products.

Of course, expansion efforts should always be guided by data and ongoing evaluation.

Simply adding new products or services isn’t enough—you must regularly measure their success to ensure they are contributing to your bottom line. Track sales trends, analyze customer feedback, and monitor operational impact. If a new offering isn’t performing well, don’t be afraid to adjust your approach or reallocate resources to something more profitable. The ability to remain flexible and responsive is what separates successful expansions from costly mistakes.

Many store owners assume that growing their business means increasing their physical footprint, but often the best way to expand is by maximizing existing space.

Repurposing underutilized areas can unlock new revenue opportunities without the expense of a renovation. Take a close look at your store layout—are there shelves or displays that aren’t performing well?

Consider replacing them with high-margin items like fresh food, specialty beverages, or premium snacks. Even small layout changes, such as reorganizing aisles to improve traffic flow, can boost sales by making products more accessible and appealing to customers. Outdoor spaces can also be used creatively, whether for promotional events, food trucks, or seasonal pop-up displays.

While focusing on new offerings and store improvements is essential, c-store owners must also recognize the importance of effective delegation. Many business owners fall into the trap of trying to do everything themselves, which leads to burnout and prevents them from focusing on long-term growth. Instead of getting caught up in daily operations, store owners should be dedicating time to strategic planning for the next 3-12 months, ensuring they are steering the business in the right direction.

Delegating tasks to managers and trusting employees to handle daily responsibilities not only frees up time for bigger-picture decisions but also empowers the team and improves overall efficiency. Employees often have valuable insights into customer preferences and store operations—by utilizing their talent effectively, owners can make more informed and profitable decisions.

A well-structured loyalty program can also be a game-changer when expanding services. If you’re rolling out a new product line or service, tying it to a loyalty program can drive customer engagement and encourage repeat purchases. Offering exclusive discounts, bonus points, or personalized promotions based on purchasing history makes customers more likely to try new offerings and return to your store. Using data from these programs can also help refine your product mix, ensuring that you invest in areas with strong demand.

Ultimately, smart expansion is about working strategically, not just working harder.

By testing before committing, leveraging partnerships, optimizing existing resources, delegating effectively, and focusing on long-term planning, c-store owners can grow their business in a way that is both sustainable and profitable. Expansion doesn’t have to mean taking on unnecessary risks—it’s about making thoughtful, data-driven decisions that position your store for long-term success.

C-STORE CONNECT MAGAZINE

47

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