We are kicking off 2024 with our mission in mind: “To provide strategic solutions and opportunities that drive growth, boost revenue, and maximize profit for retail store owners.”
2023 was a great year for HRA Members and our organization, but it was not without hurdles and challenges, which we overcame together. We experienced a move back toward normalcy with inventory and product placement issues we faced during COVID-19.
We anticipate 2024 being a year filled with amazing opportunities as we stay ahead of the curve on trends by bringing you new and improved programs from our existing vendor partners as well as new innovators in the industry. This focus will separate our Members from non-HRA-Member stores.
As 2024 began we were notified of national price increases from several vendor partners such as Coca-Cola, Pepsi, and many others. Thankfully, the major price increases have already occurred and we have been able to get ahead of it together. Anticipating these changes we did our best to negotiate fair and competitive contracts and agreements on your behalf with all vendor partners, ensuring your continued success and ability to charge competitive retail prices to your customers while holding strong on profit margins.
Our core values and strong member base continue to build our collective success. We are currently 3,500+ Members strong, in five states, and recognized as one of the top Member-Chain Organizations in the Southeast. Our commitment to provide best-in-class service has allowed us to improve and grow our presence to 24 field representatives and managers, enhancing our in-store presence and customer service levels.
New partnerships with vendors such as Performance Foodservice are specifically goal oriented to help our Members enter foodservice and capture untapped potential to make up for dwindling profits in the tobacco and cigarette categories. We are strategically planning a focus on category management in confectionery snacks, salty snacks, Hispanic grocery, and many more which will drive traffic to Center Store Grocery, driving additional revenue and profit.
Join us May 9th for our 8th Annual Charity Golf Tournament supporting CURE Childhood Cancer. With member and vendor support we raised awareness and more than $68,000 in 2023, don’t miss out this year as we fight together to cure childhood cancer!
“The Power of Collective” could not be more true as we take on 2024 together! Stay tuned for more exciting news on 2024 programs, new vendors, industry leading trends, events, and much more!
Thank you for your continued support and partnership.
2 The Power of Collective HRA Team Rebate Calendar Vendors & Partners HRA Member Portal Golf Tournament BTC Core-Mark McLane Dippin Dots H. T. Hackney Caribbean Creme Stewart 2amigos True North PFG 3 4 5 6 7 8 10 12 16 17 18 20 22 24 26 28 Table of Contents
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1 Coby Moon 256.562.4482 cmoon@hraga.com
2 Alisha Nappier 256.270.1941 anappier@hraga.com
3 Greg Lanzi 205-388-9990 glanzi@hraga.com
4 Stacey McMahon 706.580.8095 smcmahon@hraga.com
5 Emily Byrd 470.750.3871 ebyrd@hraga.com
6 Matt Geyer 470.427.8600 mgeyer@hraga.com
7 Tammy Harris 470.805.0633 tharris@hraga.com
8 Sal Puglisi 470.947.2666 spuglisi@hraga.com
9 Chrissy Hanner 470.805.0246 channer@hraga.com
10 Linda Hembree 470.831.7196 lhembree@hraga.com
11 Michael Toivonen 470.499.2555 mtoivonen@hraga.com
12 Ankit Patel 470.531.1144 ank itp@hraga.com
Chris Fulford
Director of Field Operations 470.845.0500 cfulford@hraga.com
Steve Kallaher
Director of Business Development 205.767.3504 sk allaher@hraga.com
Scott Sawant
Director of Convenience Retail 470.217.8043 ssawant@hraga.com
Katrina Hodgson
470.562.2419 k hodgson@hraga.com
Hispanic Category Specialist
Haviv Luna 470.551.3465 hluna @hraga.com
13 Amy Guess 470.945.4770 aguess@hraga.com
14 Jennifer Beauchene 912.300.7396 jbeauchene@hraga.com
15 Jigu Patel 980.399.6910 jpatel@hraga.com
16 Jigar Prajapati 336.900.0836 jprajapati@hraga.com
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T HE P O WER OF C OL L E C TIV E BUSINESS
w w w.hraga.com | 866.482.6026 | Fax: 866.638.0931 | 888 Concord Rd SE, Smyrna, GA 30080 1 2 3 4 5 6 7 8 9 10 4 11 12 13 14 6 15 15 16 12 14
DEVELOPMENT TEAM
8 Week Process
December 31 :
by January 10 :
January 21 :
January 22 - February 9 :
February 9-15 :
February 15 - 23 :
End of February :
End of Q4 2023
HRA Requests Vendors’ Velocity Reports
Reporting Received from Vendors
Data Reconciliation
Vendor Payments to HRA
Payment Processing to Members
Payment to Members
Goal: Rebate Payments to Members within 8 Weeks of Quarter End.
Please
Safer
5
Q4 2023 Rebate
Rebate Calendar Example:
Payouts
reach out to your local HRA Rep with any questions.
& Faster
ACH Payment 2 Weeks Faster!
Rebate Payments
Contingent upon receiving rebate report and payments from vendors in a timely manner
6
HRA Member Portal
Your Gateway To Convenience Retail Success
Business Information
Easily access and update your store’s vital information all in one place.
New Promotions
Stay ahead of the game with the latest promotions tailored just for you.
Opted-in Promotions
See the promotions you’ve opted into and maximize your savings.
Annual Agreements
Keep track of your agreements for hassle-free management.
Rebate History
Track your rebates effortlessly to ensure you’re getting what you’re owed.
Help Tickets
Need assistance? Submit help tickets seamlessly for quick resolutions.
Updates & Industry News
Stay informed with the latest updates, news, and insightful industry trends.
7
Introducing our new www.hraga.com/memberportal
Making Your Business More Convenient!
8 8th Annual CHARITY View More Online! www.hraga.com/events Since we started, HRA has raised over $200,000 in support of Cure Foundation!
Established in 1975, CURE Childhood Cancer is dedicated to conquering childhood cancer through funding targeted research while supporting patients and their families.
When CURE was founded, survival rates for children with cancer were just 20%. Thanks to continued research, survival rates have improved to over 80% today. Still, 1 in 5 do not survive. And even when effective, current treatments are harsh and often leave survivors with life long physical, emotional, and cognitive scars.
Research is the key to unlocking breakthroughs that will save the lives of children with cancer. In the past 15 years, CURE has invested $38 million in the most promising research aimed at solving childhood cancers. Our highest priority is precision medicine, treatment targeted at tumor driving genes, which is already yielding significant results for children with recurrent and hard to treat cancers.
At CURE, we are also focused on supporting families devastated by a childhood cancer diagnosis through programs designed to meet a family’s emotional, practical, and financial needs. CURE serves meals in the hospital, provides emergency financial support to ease burdens, and offers professional counseling to patients and family members. We also offer bereavement support for families who must deal with unimaginable loss. These are only a few of the ways we serve childhood cancer patients and their families. CURE’s support encompasses dozens of services designed to lighten the load of the families and make sure they know they aren’t alone.
More
17,000
9
than 17,000 children are diagnosed with cancer in the United States each year 90% and family support. Cancer is the leading cause of death by disease in children in the United States. One in five children diagnosed will not survive. possible, from Charity Navigator
CUREchildhoodcancer.org
BTC is a family owned distributor of convenience food service products serving the southeast. Today’s business climate is defined by speed, technologies and people expecting “values” besides value. At BTC we aspire to create an outstanding culture for everyone, no matter who they are or what they do for our organization.
10
100 Airview Lane, Alabaster, AL 35007 | Office: 205-324-2581 | Fax: 205-326-3212 Now is the Time to DOUBLE DOWN WITH FOOD SERVICE To Grow Your Business! Your One-Stop Shop For Food Service
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-
Partnerships are essential in our emerging digital age. Members with good partnerships can grab precious market share from other established competitors and grow and create opportunities for their businesses. BTC’s & HRA’s s partnership is designed to benefit both parties. When we all work together, the whole truly is greater than the sum of the parts. The BTC complete Store Program is reinforced by continuous improvement and a decrease in prices to support HRA’s Members. Quarterly reviews of the members’ purchases allow them to increase their bottom line as their store increases its purchases. The result is strengthened experience for our customers and a boost to business for the member partners. Our goal is to create parity for all members and give everyone the opportunity to have the best pricing in the market today.
If an HRA Member is buying exclusively from BTC, then BTC has the ability to place this customer at any Level. If an HRA member is not buying exclusively from BTC, then BTC can change the level at any time. If an HRA member opens a new store or buys a new store BTC could place them on the level that we see fit in accordance with the store’s projected volume. It is the members responsibility to notify BTC that they are now a new HRA member, BTC does monitor new members, unless notified, but cannot be responsible for errors.
PLEASE BE FURTHER ADVISED that it is BTC who determines the nature and scope of any relationship between our customers, and you have the right, upon request for a reasonable explanation and BTC will respond within a reasonable time
11
after receipt of this notice, to obtain a complete and accurate disclosure of the nature and scope of any such action BTC may or may not take regarding pricing with a member. For Sales Contact: Paul Smith | psmith@btcwholesale.com | 1-800-443-4128 Gold Level Silver Level Bronze Level $3,500 - $6,999 $350 Total Purchases Per Week Average Rebates On-Invoice Discounts $600 $800 $7,000 - $10,999 $11,000 & Up HRA/BTC Complete Store Program 2024
- Complete Store Program 2024
Cigarette
Each individual store will receive its incentive allowance off invoice
Prices are adjusted quarterly based off total purchases from BTC Wholesale Distributors Inc.
- Complete Store Program 2024
A store that qualifies for the below Quarterly participation Rebate will receive their check via HRA corporate office once a quarter.
-
Grocery
-
Checks are paid quarterly based off total purchases from BTC Wholesale Distributors Inc.
Per Week
Android Order: Cipher Phone App Store Re-set Store Re-tag Incentives & Rebates $3,500 – 6,999 $7,000 - $10,999 $11,000 & up $1.30 $1.60 $1.90 One $3.00 $3.00 Free 1 Per Year Frequently on Invoice/Quarterly Salesperson Visit BTC Services Quarterly Participation Weekly Weekly Order Quarterly Rebate
Deliveries
Orders:
From our humble beginnings in 1888 as Glaser Bros., a single tobacco storefront in San Francisco, Core-Mark has grown into the largest and most-valued marketer of consumer goods in North America. While the past century has brought incredible changes to our business and the world in which we operate, our goal is the same today as it was over 120 years ago -- to provide customers with the best possible service and to help them grow their sales and profits. We are the leader in fresh solutions delivered to the convenience store industry.
Our mission is to be the most valued marketer of fresh and broad line supply solutions to the convenience retail industry.
• Flexible
• Competitive Pricing
• Consultative Sales Service
• Marketing Programs
• Relevant Innovation
• Out-front Technology
• Space Rationalization
• Competitive Retails
• Suggested Programs
Reduced HRA Member Pricing + Quarterly HRA Rebates Cigarette and Foodservice Products & Equipment
Quarterly Rebate
$12,000 & Up
Gold $1,000 $6,000 - $11,999
Focused Marketing Initiative Weekly Participation Level $650
12
Contact: Shane Hurley | 470-558-5407 | shane.hurley@pfgc.com
• Demographic Survey Level Silver Level Bronze Level $3,000 - $5,999 $300
• Total Store Solution
CoreMark is now partnering with SmartStock to put data and demand on your shelves. With Smart Stock you can execute performance-driven category management with ease.
Twice-monthly dedicated in-store visits
Monthly category focus with in-depth analysis and action item implementation
Products are fully guaranteed and without return fees or you will receive an off-invoice spoilage allowance*
Ongoing technology credit for ordering application and in-store scanner
Exclusive promotional access
Achieve speed-tomarket with early access to new items and innovation
Specialized insights dashboard
Merchandise service options available on select items for an additional fee**
13
Red Seal Express Pizza Program
Full Turnkey
Pizza Offering
7 inch , 12 inch or 14 inch frozen
Four flavors:
Cheese, Pepperoni, Pepperoni & Italian Sausage, and Breakfast. Fully topped, ready-to-bake
Digital Menu Boards
Work directly with Menuetta for POS & Static Menu Boards
Digital menu boards can help increase the value of the brand and value to the retail customers by promoting more sales through the latest technology.
Operating the cloud-based digital menu board system includes:
• Cloud-based content management system (CMS)
• Amazon Cloud Services with real-time backup
• Amazon database, storage and content delivery
• Content Creation and customized program specific operator content
• Necessary support for deployment and ongoing tech support
• Contact Mike Cranbrook
• mcranbrook@menuetta.com
14
Contact: Shane Hurley | 470-558-5407 | shane.hurley@pfgc.com
Complete Pizza Equipment Packages
The Red Seal Express Pizza Program makes it easy to capture your slice of the $141 billion dollar pizza market! Decide how much of the market you want by selecting a package, then pick your warmer style (you get one with each package) and we ship directly to your store. The Red Seal Pizza Program is ready for Plug and Pizza!
Chose One of Two Packages
Equipment Package 1
$11,995
Equipment Package 2 $2,095
You Receive You Receive
One Lincoln V2500/1346 Countertop Oven
PLUS ONE WISCO HEATED MERCHANDISER: Wisco 695D Heater Merchandiser OR Wisco 695D-S Heater Merchandiser OR Wisco 282-24-R Heater Merchandiser OR
One of the Following:
• Winco PPC-4 Pizza Cutter
• 12” Stainless Steel Utility Tongs
• Winco OMS-13 Oven Mitt
• Winco Digital Timer
• Winco CBWT-1824 Cutting Board
• Stainless Steel Pie/Cake Server
Five of the Following
• 12” Aluminum Pizza Screens
• 14” Aluminum Pizza Screens
One Wisco 561 Deluxe Countertop Oven
PLUS ONE WISCO HEATED MERCHANDISER: Wisco 695D Heater Merchandiser OR Wisco 695D-S Heater Merchandiser OR Wisco 282-24-R Heater Merchandiser OR
One of the Following:
• Winco PPC-4 Pizza Cutter
• 12” Stainless Steel Utility Tongs
• Winco OMS-13 Oven Mitt
• Winco Digital Timer
• Winco CBWT-1824 Cutting Board
• Stainless Steel Pie/Cake Server
Five of the Following
• 12” Aluminum Pizza Screens
• 14” Aluminum Pizza Screens
15
McLane Company, Inc. is one of the largest supply chain services leaders in the United States, providing grocery and foodservice solutions for convenience stores, mass merchants, drug stores and chain restaurants. Through McLane Grocery and McLane Foodservice, McLane operates over 80 distribution centers and one of the nation’s largest private fleets. McLane is a wholly owned unit of Berkshire Hathaway Inc (NYSE: BRK) and employs over 20,000 teammates.
Non - Cigarette HRA Rebate 2%
16 State Premium Cigarettes M c L a n e Reba t e s Generic Cigarettes Sub-Generic Cigarettes Georgia South Carolina $0.75 $0.78 $0.50 $0.56 North Carolina $0.82 $0.64 Alabama $0.84 $0.69 Tennessee $0.73 $0.49 Non-Cigarettes 2% 2% 2% 2% 2% $0.50 $0.50 $0.51 $0.60 $0.50 Cur re nt Mc Lan e Cu stome rs : You will n ot b e au tomaticall y place d in th e H R A p rog ra m Pleas e n oti f y you r sal e s rep re se n tati ve fo r en rollme nt Co t t Ben P hilli at 70 6 3 4 0 7 122 b amin.philli @ mclanec f in formati
Contact: Ben Phillips | 706-340-7122 | benjamin.phillips@mclaneco.com
17 Contact: Ben Phillips | 706-340-7122 | benjamin.phillips@mclaneco.com Service: Brian Smith | 470-487-2839 | brian@innovativeconcessions.com
More than just a distributor. We’re your partner. From quality Foodservice products to equipment, we do it all. At H.T. Hackney, we provide our customers with everything they need to be successful in today’s highly competitive marketplace. This simple philosophy has made H.T. Hackney one of the largest wholesale distributors in the United States, delivering total convenience and providing one reliable source for all of your store’s needs.
Why Chose Hackney?
• Branded Food Programs –You can make any of our programs your own!
• Retail Space Management –Plan O Grams, Store Layouts
• CRS – Customer Reimaging Service – Let us help with your rebrand at no charge to you!
• User friendly website with live data
• Multiple ordering options
• Bi Weekly visits from Territory Sales Representative
Variety of on-the-go fresh options, including salads, fruits, desserts, protein trays, whole fruit, etc.
• Dedicated Foodservice Team
• Multiple annual expos and dedicated foodservice expos
• Hackney Innovation –Guaranteed Novelty program
• Monthly Money Save and Live Promotions with Rebates on Everyday Products
• Many guaranteed lines only from Hackney – Hostess, Bon Appetit, and others!
Foodservice items, including bulk cut or whole vegetables Entire
18
Contact: Robert Wood | 470-430-1702 | robert.wood@hthackney.com
line of
including
fruit, snack mixes, and chocolate
Stable Products On-The-Go Fresh Options Foodservice
Fresh Location
shelf stable items,
dried
Shelf
Items
Bronze Level
19 Contact: Robert Wood | 470-430-1702 | robert.wood@hthackney.com 2024 Tiered Program
All
$10,000+ 2.75% Per Delivery Average HRA Rebate Non Cigarette/Tobacco 2.5% 2% $6,000 - $9,999 $4,000 - $5,999 Hackney Family of Brands
Based on per delivery average, not weekly
rebates paid quarterly
Guaranteed: Uncle Ray’s Chips | Great American Deli Sandwiches and Biscuits Michelles’ Bakery | Elm Hill | Cades Cove
Gold Level
Silver Level
$500 Minimum Non-Tobacco Purchase
20 HRA EXCLUSIVE EQUIPMENT PROGRAM 6 Free Cases! with a retail value of $800 www.hraga.com | www.caribbeancreme.com $0.039 cents an oz - 12 ounce retail price: $1.29 - 20 ounce retail price: $1.99 60% Gross Profit + Exclusive Member Pricing! or $149.99 a month for 24 months through CapCity Finance (subject to credit approval process) Reduced Price $2,799 * Original Price $2899 *$2,799. with Tax (8% estimate-$223.92). Total: $3,022.92. HRA Rebate: Paid quarterly $4 per Case www.hraga.com | www.caribbeancreme.com Only with Core-Mark, H. T. Hackney and McLane On new equipment purchases with a retail value of $800
21 Contact your local HRA Representative for more information Scan Here to Download Caribbean Creme’s Food Service Manual Eric Tobin | 336-451-1409 | etobin@caribbeancreme.com
Stewart Distribution is a convenience store distributor serving Georgia and Florida. We currently house over 11,000 items making it easy to choose us as your full line C-store distributor. We have full online ordering and reporting for all items and stores. If you’re interested in getting great products for the best price then call today.
Full Service
C-Store Distributor
90+ Years of Business
1,000+ Customers Served
• Warehouse Management
• On-time Deliveries
• Online Ordering
10,000+ SKUs
• Back Office Integrations
• Competitive Pricing
• Dedicated Staff
22
please
For Sales
contact: Tom Massey | 912-614-0959 | tomm@stewartcandy.com
23 $5,000 - $7,499 $300 Weekly Average Purchase Paid Quarterly $500 $800 $7,500 - $11,999 $12,000 & Up Quarterly Cigarette Rebates Paid Directly To Customer STEWART DISTRIBUTION HRA MEMBERSHIP REBATE 1.800.673.7335 | www.stewartdistribution.com | 400 Bonneyman Rd Blackshear, GA 31516
•
•
•
•
•
Our company’s vision is sustainable growth utilizing more than 50 brands that we currently manage. We strive to strengthen them, take care of them and make them ours. Our long-term success depends on our concentration on these amazing brands so that we can measure, care for and strengthen them with precision supported by the market to position them strongly in the short, medium and long term.
24
Haviv Luna | 470-551-3465 | HRA Hispanic Grocery Specialist Top Hispanic Snacks, Grocery and Drinks HRA Rebate On-Invoice 4% Bi-Weekly ($500 Minimum) Monthly ($750 Minimum) & Deliveries
Dedicated Sales and Merchandising Support
•
Guaranteed Product
Quarterly Promotions
4/8/12 Ft Planograms
Category Management
Benefits
Weekly, BiWeekly, and Monthly Deliveries Amazing
25 Our Premium Selection of Brands
10% OFF with Advanced Payment
12 month advanced payment: $2,106.00 discounted from $2,340.00
4th Month FREE with Annual Agreement
Monthly program: $195/month, 4th month free with annual agreement. $195 savings.
Documentation
During Testing
Release
Detection Records
Testing
UST Cert, A/B/C Cert, GUST, Release Detection, Cathodic (Corrosion), Monthly/Annual Walkthroughs, Probe/Monitor, Spill Bucket, Sump, Overfill Testing
ATG Records (36 months) | Interstitial Monitoring/SIR Line Leak Detector Records (36 months) | Line Tightness Test
Annual Testing, Stick Reading, Vapor Monitoring Equipment, ATG (probe and monitor)
Spill Bucket, Sumps and Under Dispenser Containment (UDC) - for Double Walled (DW) Monthly Monitoring Required - 36 months are required OR test every 3 years is required
Overfill should be tested every 3 years. Ball float cannot be repaired, must be replaced with flapper valve or an alarm
For DW Sump, Interstitial Monthly Monitoring Log is required EVR must be tested every 12 months
Equipment
to be Checked Dispensers, Submersible Pump Manways, Overfill Device, Monitoring Wells, Cathodic Protection Device and Testing Points
26
Environmental Compliance Program
GOLD LEVEL MONTHLY INSPECTION SERVICE
27 Main Office | 470-310-5142 | cmoose@truenorthes.com Energy & Environnmental (US EPA) so you can stay open and your customers stay happy. C-Store Solutions Dispensers, POS, Sumps, Spill Buckets, ATG, Overfill Protection, Water Removal, Tank Cleaning, Software Upgrades, Hardware Upgrades Walk-in Coolers, Freezers, Ice Machines, Open Air Coolers, Reach-in Coolers, Air Conditional & Heating Canopy, MID, Area Lights, Building Lights, Sales Floor, Cooler Lights Fountain Machine, Coffee Equipment, Roller Grills, Ovens, Warmers, Frozen Beverage Mystery Shop, Canopy, MID, Painting, Decals Petroleum HVAC Refrigeration Electrical Lighting Food Service Equipment Brand Imaging
28 $1,499 to $1,000 $2,499 to $1,500 $3,999 to $2,500 3.00% 2.75% 2.00% 2.50% $4,000+ Delivering Success with a focus on innovation ww w.pfgc.com
Exclusive Off-Invoice Pricing | Quarterly Rebates | Dedicated Sales Support
Ever ything we do is built around ensuring our customers’ businesses thrive. We start ed delivering food in 1885 and over the years have re- invented ourselves time and again to stay ahead of the industry. That’s why our customers don’t just see us as order takers; they see us as success makers.
Restaurant-Quality Food Quickly
Turnkey Innovation
29 Branded Turnkey Programs No Franchise Fee Sales & M arketing Support Training Menu Boards & Branded Items Equipment & Smallwares Available All products in our programs are sourced for you as a one -stop shop and cover all
combination of PFG
to provide the highest-quality
to
utilize
providing
The
and Core-Mark allows us
foodservice options
customers quickly. We can fully
our procurement, marketing, culinary, and sales expertise ---
our operators with the tools they need to thrive.
Consumers want access to the best food anywhere. Our one-stop-shop programs, featuring authentic Southern fried chicken, Hispanic inspired favorites, flavorful
selections, and made-to-order pizza options offer easy solutions to enhance your business. Contact: Jordan Powell | 229.869.9716 | jordan.powell@pfgc.com
BBQ
“HRA means family, authenticity. Giving members programs and incentives keeps customers coming through the doors.”
“HRA to me means community. I think one of the great things that HRA and Pepsi Beverage shares is that we have a member first focus. So all of our customers come first in our business. ”
30 View More Online! www.hraga.com/events TRADE SHOW
OVER 100 VENDORS Join Us This Year!
CURE DONATION
CAR WINNER
HARESH PADMANI $68,453.00
$5,000 RAFFLE WINNERS
AFTER PARTY!
31
SPRING BONUS BUY PROGRAM
MARCH BONUS BUY PROGRAM
Buy one case each of these 5 flavors, and the case of new Irish Crème Is FREE (value of $24.60) via HRA rebate!
Java Monster Flavors: Mean Bean | Loca Mocha | Salted Carmel | Café Latte Irish Créme
Cases To Be Delivered from March 10th through March 23rd
APRIL BONUS BUY PROGRAM
Buy Five Cases (12 Pack) on a single delivery Earn an Additional FREE CASE ( value of $17.45) via HRA rebate!
Reign Storm Flavors: Guava Strawberry | Citrus Zest | Mango | Strawberry Apricot
Cases to be delivered from April 8th through April 19th
Contact: Jim Hahn | 205.616.9141 | jim.hahn@monsterenergy.com
